CN111582951A - Advertisement putting system and method for cloud electronic commerce - Google Patents
Advertisement putting system and method for cloud electronic commerce Download PDFInfo
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- CN111582951A CN111582951A CN202010469510.9A CN202010469510A CN111582951A CN 111582951 A CN111582951 A CN 111582951A CN 202010469510 A CN202010469510 A CN 202010469510A CN 111582951 A CN111582951 A CN 111582951A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an advertisement delivery system for cloud electronic commerce, which comprises a browser or an electronic commerce application client and an advertisement server, wherein the browser or the electronic commerce application client comprises a search engine module, a preference collection module, an advertisement extraction module and an advertisement generation, screening and delivery module, the search engine module and the preference collection module are used for counting search keywords, key browsing objects and historical shopping data of a user, the advertisement server comprises a database, a screening module and a pushing module, and the advertisement extraction module is used for extracting corresponding advertisements from the database in the advertisement server; the invention extracts the search preference of the user through the web browser and the search engine of the e-commerce application, screens the advertisements in the database and puts the advertisements in the web browser and the e-commerce application of the user, thereby enabling the advertisement putting to be more accurate and helping the user to screen commodities.
Description
Technical Field
The invention relates to the technical field of electronic commerce advertisement delivery, in particular to an advertisement delivery system and method for cloud electronic commerce.
Background
Cloud e-commerce refers to e-commerce platform services based on cloud computing business model applications. On the cloud platform, all e-commerce suppliers, agents, planning service providers, manufacturers, industry associations, management organizations, industry media, legal structures and the like are integrated into a resource pool in a centralized cloud mode, all resources are mutually displayed and interacted and communicate as required to achieve the intention, so that the cost is reduced, and the efficiency is improved.
Patent number CN200910106864.0 discloses an advertisement delivery system and an advertisement delivery method, the advertisement delivery system includes an advertisement delivery device for searching pictures included in a web page displayed by a client browser and sending out picture identifications of the found pictures; the advertisement server is in communication connection with the advertisement dispenser and is used for receiving the picture identification, searching at least one advertisement label corresponding to the picture identification and sending the advertisement label to the advertisement dispenser; after the advertisement is delivered, the advertisement cannot be accurately recommended to the user using the e-commerce according to the user requirement, and therefore, it is urgently needed to design an advertisement delivery system and method for cloud e-commerce to solve the above problems.
Disclosure of Invention
The invention aims to solve the defects in the prior art and provides an advertisement delivery system and method for cloud electronic commerce.
In order to achieve the purpose, the invention adopts the following technical scheme:
the utility model provides an advertisement delivery system for cloud electronic commerce, includes browser or electronic commerce application client and advertisement server, browser or electronic commerce application client include search engine module, hobby collection module, advertisement extraction module and advertisement and generate the screening delivery module, search engine module and hobby collection module are to user's search keyword, key browsing object and historical shopping data statistics, advertisement server includes database, screening module and push module, advertisement extraction module draws corresponding advertisement from the database in the advertisement server to through screening module and push module after the screening, the propelling movement generates the screening delivery module to the advertisement.
Furthermore, the search engine module and the preference collection module can collect historical information of various search engines in a user browser or an e-commerce application client, and perform key screening on recent records, so that the preference and the demand of a user can be conveniently analyzed and collected, and then advertisements can be targeted, so that the advertisement delivery is more accurate and better.
Furthermore, the database is used for storing advertisement information, the screening module is used for receiving the instruction sent by the advertisement extraction module and screening the advertisements stored in the database, the screened advertisements are sent to the pushing module, and the pushing module sends the screened advertisements to the advertisement generation screening and putting module for putting.
Further, the advertisement generating, screening and delivering module screens and delivers the advertisements among the commodity contents according to the size and the type of the advertisements according to the commodity contents browsed in the browser or the e-commerce application client when the advertisements are screened and delivered.
Further, the database includes a keyword advertisement database, a key promotion advertisement database, and a consumer preference database.
An advertisement putting method for cloud electronic commerce comprises the following steps:
s1: uploading the designed advertisement to an advertisement server, wherein the database in the advertisement server comprises a keyword advertisement database, a key promotion advertisement database and a consumer preference database;
s2: when a consumer user searches keyword commodities on a browser or an electronic commerce application client through a search engine on the browser or the electronic commerce application client, screening and extracting corresponding advertisements from a database through an advertisement extraction module;
s3: then, according to the arrangement of the commodities on the browser or the electronic commerce application client, the advertisements are displayed among the commodity lists, so that the phenomenon that the advertisements cover the commodities is reduced, and the acceptance degree of the advertisements by the user is influenced;
s4: advertisement statistics and analysis: and after the user views the advertisements, counting the clicked advertisements through the preference collection module, and modifying the consumer preference database of the user.
Further, the keyword advertisement index database: the database is used for storing advertisement information related to keywords, and the database is sorted by the keywords and searched by the keywords; key promotion advertisement index database: the advertisements needing to be popularized are managed by a system administrator; a user preference database: the advertisement recommendation method is used for storing the frequency of each user clicking various types of advertisements, and the advertisements with high clicking frequency are preferentially recommended to the user.
Further, in S2, the advertisement is extracted from the database by filtering, according to the user' S preference and the recent search record, and a keyword-related advertisement list is generated, and the highlighted advertisement list is integrated to generate a final highlighted advertisement list for displaying on the search result return page of the search.
The invention has the beneficial effects that:
1. the invention extracts the search preference of the user through the web browser and the search engine of the e-commerce application, screens the advertisements in the database and puts the advertisements in the web browser and the e-commerce application of the user, thereby enabling the advertisement putting to be more accurate and helping the user to screen commodities.
2. According to the invention, when browsing the commodities on the e-commerce webpage or application according to the search keywords, the key browsing objects and the historical shopping data of the user, the advertisements are inserted among the commodities, so that the advertisements are provided while the e-commerce browsing of the user is not influenced, the receiving effect of the user on the advertisements is better, and the use experience of the user is increased.
Drawings
Fig. 1 is a schematic diagram of an advertisement delivery system and method for cloud e-commerce according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
Please refer to fig. 1 at the same time, an advertisement delivery system for cloud e-commerce is characterized by comprising a browser or e-commerce application client and an advertisement server, wherein the browser or e-commerce application client comprises a search engine module, a preference collection module, an advertisement extraction module and an advertisement generation and screening delivery module, the search engine module and the preference collection module perform statistics on search keywords, key browsing objects and historical shopping data of a user, the advertisement server comprises a database, a screening module and a delivery module, and the advertisement extraction module extracts corresponding advertisements from the database in the advertisement server and delivers the corresponding advertisements to the advertisement generation and screening delivery module after screening by the screening module and the delivery module.
Furthermore, the search engine module and the preference collection module can collect historical information of various search engines in a user browser or an e-commerce application client, and perform key screening on recent records, so that the preference and the demand of a user can be conveniently analyzed and collected, and then advertisements can be targeted, so that the advertisement delivery is more accurate and better.
Furthermore, the database is used for storing advertisement information, the screening module is used for receiving the instruction sent by the advertisement extraction module and screening the advertisements stored in the database, the screened advertisements are sent to the pushing module, and the pushing module sends the screened advertisements to the advertisement generation screening and putting module for putting.
Further, the advertisement generating, screening and delivering module screens and delivers the advertisements among the commodity contents according to the size and the type of the advertisements according to the commodity contents browsed in the browser or the e-commerce application client when the advertisements are screened and delivered.
Further, the database includes a keyword advertisement database, a key promotion advertisement database, and a consumer preference database.
Referring to fig. 1, an advertisement delivery method for cloud e-commerce includes the following steps:
s1: uploading the designed advertisement to an advertisement server, wherein the database in the advertisement server comprises a keyword advertisement database, a key promotion advertisement database and a consumer preference database;
s2: when a consumer user searches keyword commodities on a browser or an electronic commerce application client through a search engine on the browser or the electronic commerce application client, screening and extracting corresponding advertisements from a database through an advertisement extraction module;
s3: then, according to the arrangement of the commodities on the browser or the electronic commerce application client, the advertisements are displayed among the commodity lists, so that the phenomenon that the advertisements cover the commodities is reduced, and the acceptance degree of the advertisements by the user is influenced;
s4: advertisement statistics and analysis: and after the user views the advertisements, counting the clicked advertisements through the preference collection module, and modifying the consumer preference database of the user.
Further, the keyword advertisement index database: the database is used for storing advertisement information related to keywords, and the database is sorted by the keywords and searched by the keywords; key promotion advertisement index database: the advertisements needing to be popularized are managed by a system administrator; a user preference database: the advertisement recommendation method is used for storing the frequency of each user clicking various types of advertisements, and the advertisements with high clicking frequency are preferentially recommended to the user.
Further, in S2, the advertisement is extracted from the database by filtering, according to the user' S preference and the recent search record, and a keyword-related advertisement list is generated, and the highlighted advertisement list is integrated to generate a final highlighted advertisement list for displaying on the search result return page of the search.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (8)
1. The utility model provides an advertisement delivery system for cloud electronic commerce, its characterized in that, includes browser or electronic commerce application client and advertisement server, browser or electronic commerce application client include search engine module, hobby collection module, advertisement extraction module and advertisement generation screening delivery module, search engine module and hobby collection module are to user's search keyword, key browsing object and historical shopping data statistics, advertisement server includes database, screening module and propelling movement module, advertisement extraction module draws corresponding advertisement from the database in advertisement server to through screening module and propelling movement module after the screening, the propelling movement generates the screening delivery module to the advertisement.
2. The advertisement delivery system for cloud e-commerce according to claim 1, wherein the search engine module and the preference collection module can collect history information of various search engines in the user browser or the e-commerce application client and perform a key-screening on the recent records.
3. The system of claim 1, wherein the database is configured to store advertisement information, the filtering module is configured to receive the instruction sent by the advertisement extracting module and filter the advertisements stored in the database, the filtered advertisements are sent to the pushing module, and the pushing module sends the filtered advertisements to the advertisement generating and filtering module for delivery.
4. The advertisement delivery system for cloud e-commerce according to claim 1, wherein the advertisement generation and screening delivery module delivers the advertisement screening among the commodity contents according to the commodity contents viewed in the browser or the e-commerce application client when the advertisement screening delivery is performed.
5. The advertisement delivery system for cloud e-commerce according to claim 1, wherein said database comprises a keyword advertisement database, a highlight advertisement database and a consumer preference database.
6. An advertisement putting method for cloud electronic commerce is characterized by comprising the following steps:
s1: uploading the designed advertisement to an advertisement server, wherein the database in the advertisement server comprises a keyword advertisement database, a key promotion advertisement database and a consumer preference database;
s2: when a consumer user searches keyword commodities on a browser or an electronic commerce application client through a search engine on the browser or the electronic commerce application client, screening and extracting corresponding advertisements from a database through an advertisement extraction module;
s3: then, according to the arrangement of the commodities on the browser or the electronic commerce application client, the advertisements are displayed among the commodity lists, so that the phenomenon that the advertisements cover the commodities is reduced, and the acceptance degree of the advertisements by the user is influenced;
s4: advertisement statistics and analysis: and after the user views the advertisements, counting the clicked advertisements through the preference collection module, and modifying the consumer preference database of the user.
7. The method of claim 6, wherein the keyword advertisement index database: the database is used for storing advertisement information related to keywords, and the database is sorted by the keywords and searched by the keywords; key promotion advertisement index database: the advertisements needing to be popularized are managed by a system administrator; a user preference database: the advertisement recommendation method is used for storing the frequency of each user clicking various types of advertisements, and the advertisements with high clicking frequency are preferentially recommended to the user.
8. The method of claim 6, wherein in step S2, the advertisement is extracted from the database according to the user' S preference and the recent search record, and a keyword-related advertisement list is generated, and the highlighted advertisement list is integrated to generate a final highlighted advertisement list for displaying on the search result return page of the search.
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| CN202010469510.9A CN111582951A (en) | 2020-05-28 | 2020-05-28 | Advertisement putting system and method for cloud electronic commerce |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112163910A (en) * | 2020-10-30 | 2021-01-01 | 杭州次元岛科技有限公司 | Internet advertisement transaction publishing system and method |
| CN112381578A (en) * | 2020-11-16 | 2021-02-19 | 南京邦峰智能科技有限公司 | Internet advertisement intelligent recommendation management system based on behavior characteristic recognition |
| CN112950256A (en) * | 2021-02-02 | 2021-06-11 | 广东便捷神科技股份有限公司 | Method and system for pushing customized advertisement form based on App |
| CN113793179A (en) * | 2021-09-13 | 2021-12-14 | 深圳市卓越鸿业信息技术有限公司 | Advertisement optimization analysis system based on big data and machine learning |
| WO2022057764A1 (en) * | 2020-09-19 | 2022-03-24 | 华为技术有限公司 | Advertisement display method and electronic device |
| CN115994799A (en) * | 2023-03-22 | 2023-04-21 | 环球数科集团有限公司 | Advertisement content generation system based on AIGC |
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