CN104217354A - Advertisement placement method based on pictures in webpage browsed by user - Google Patents
Advertisement placement method based on pictures in webpage browsed by user Download PDFInfo
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- CN104217354A CN104217354A CN201410443157.1A CN201410443157A CN104217354A CN 104217354 A CN104217354 A CN 104217354A CN 201410443157 A CN201410443157 A CN 201410443157A CN 104217354 A CN104217354 A CN 104217354A
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Abstract
The invention provides an advertisement placement method based on pictures in webpage browsed by a user. The method is an intelligent advertisement spreading method based on picture content in the webpage, and specifically comprises the following steps of: judging a placement area and finding a target picture by a browser, and precisely identifying the target picture content in a mode identifying manner; analyzing contexts of the picture; screening and extracting advertisement resources of a server side; and displaying advertisements at a browser side. Requirements of the user can be more accurately judged in an intelligent manner; and finally the advertisements required by the user are displayed to the user without influencing online experience of the user.
Description
Technical field
The invention belongs to Internet advertising and throw in technical field, particularly relate to a kind of advertisement placement method browsing picture in webpage based on user.
Background technology
In the evolution of internet, advertisement is very important business model always, is also the main and the most direct profit model of current web.Just under the continuous promotion of Internet advertising, Internet industry is just able to prosperity and development.
Traditional Internet advertising is generally carried in the specific region in webpage, such as, inserts advertisement in some clear positions on the page.Thus, advertisement can be thrown in along with the webpage at its place, then explicit to user.
But the ad display location on internet page is very limited, along with increasing of advertisement, can be fewer and feweri for the position of throwing in Internet advertising.This makes the supply volume of Internet advertising receive great restriction.
Publication number is that the Chinese patent of CN 101872457 A discloses a kind of advertisement delivery system and advertisement placement method, solve the problem that above-mentioned supply volume is limited, but still there are the following problems:
1. the situation that website homepage ubiquity content density is large, picture is little, then on the little picture of homepage, generating advertisement label just makes homepage mixed and disorderly especially, is unfavorable for that user browses.
2. existing technologies display advertising adds advertisement tag or link again on the existing advertising pictures of webpage side, causes advertisement to repeat, waste advertising resource, waste system resource.Cause advertiser's cost increase, the computing of computing machine poor efficiency increases, and the advertisement of webpage side is easily used instrument interception to cause input invalid by user.
3. existing technologies cannot distinguish carousel figure and Dynamic Graph, adds advertisement link continuously and system consumption resource can be caused too much, webpage was reflected and is unfavorable for Consumer's Experience slowly on Dynamic Graph and carousel figure.
4. existing display advertising technology is not distinguished webpage head picture, webpage head picture adds advertisement link or label can cause web page browsing inharmonious, affects Consumer's Experience.
5. prior art mode cannot be differentiated user and what be paid close attention on earth, but the article relevant advertisements such as B or B/C/D or label, link etc. are all presented when user only pays close attention to A article in picture, not to the intellectual determination process of user's request, make advertisement extremely not accurate, just simple advertisement is presented, whether pay close attention to as user, whether advertising appeal and user's request agree with, and do not take into account completely, destroy user and surf the Net experience while waste advertising resource.
6. prior art is at picture in too small or picture in the overgenerous situation of content, the size accounting presenting label or link due to advertisement is excessive or comparatively fixing, in addition the advertisement link of showing is needed too much to cause, needed for advertisement and user, picture blocks the problem of picture regardless of primary and secondary, has a strong impact on Consumer's Experience.
Summary of the invention
The problem that the present invention primarily solves is the 5th problem mentioned in background technology, the compatible degree of namely thrown in advertisement and user's request and precision problem.
For solving the problem, the technical solution used in the present invention: a kind of advertisement placement method browsing picture in webpage based on user, comprises the steps:
The first step: throw in region decision, throws in photo and judges;
Second step: obtain pictorial information, carry out pattern-recognition;
3rd step: obtain keyword message and text key word in title information before and after picture;
4th step: keyword message association mode recognition result information forms Advertising Request Information;
5th step: Advertising Request Information is sent to high in the clouds and sets up the corresponding record of dimension of picture and position in this locality;
6th step: the advertisement that server is corresponding according to Advertising Request Information Auto-matching, and browser is beamed back in advertisement;
7th step: set up the corresponding relation between advertisement and picture according to corresponding record after browser receives advertisement;
The ad-request process of described 4th step comprises the steps:
A., after server receives Advertising Request Information, Advertising Request Information is resolved;
B. parse picture context keyword message, parse the multiple product feature code that picture mode identifies simultaneously; Server analysis context key word, extracts brand or product type information and extracts code and with product feature storehouse, high in the clouds matching ratio to obtaining accurate product and brand message;
C. step B result is merged comparison and draw major product and brand message;
D. server transfers resource in advertisement base or external advertisements storehouse according to gained final matching results;
E. advertising message is sent to browser.
The input region of the described first step and the deterministic process of input photo comprise the steps:
A. browser judges webpage level belonging to current page, if homepage then returns a, then enters b if not homepage;
B. browser judges whether current page major part is picture, and if it is consumer positioning behavior enters c at browsing pictures for user, if otherwise return a;
C. judge whether picture has loaded, and if it is screens static images, ignores dynamic picture, ignores carousel figure, ignore the picture lower than pre-set dimension standard, ignore non-key position picture, if otherwise waited for.
Described non-key position picture comprises page head picture, page side advertising pictures and bottom picture uncorrelated with text.
Advertisement is set up and picture corresponding relation comprises the steps: in described 7th step
G1. pictorial information is transferred after receiving server advertising message;
G2. according to picture length breadth ratio arithmograph plate shape, if be square, enter G3, if be longitudinal rectangle, enter G4, if be horizontal rectangle, enter G5;
G3. by advertising display on picture upper strata, region within any marginal position accounts for that picture area is maximum and is no more than 1/3rd;
G4. by advertising display on picture upper strata, region within top or bottom margin position account for that picture area is maximum and be no more than 1/3rd;
G5. by advertising display on picture upper strata, region within left part or right part marginal position account for that picture area is maximum and be no more than 1/3rd.
The advantage that the present invention has and good effect are: 1. the present invention adopts the mode of pattern-recognition, analyzes image content in the page, increases the accuracy of analysis; In the present invention, Advertising Request Information is that intelligence generates, it passes through intelligent distinguishing, find out the advertising message closest to user's request, avoid conventional pictures advertising when user only pays close attention to A article in picture but by bad mode that the article relevant advertisements such as B/C/D or label all present, namely the interference of advertisement to picture is decreased, do not affect again the reception and registration of picture original information, greatly improve advertisement accurately degree simultaneously; 2. the present invention can be judged by homepage identification and text, the existing display advertising mode of effective minimizing is to the interference of Webpage tidiness, under effectively can avoiding existing display advertising technical background, in the little situation of the large picture of the content density of homepage own, then on the little picture of homepage this mode being unfavorable for Consumer's Experience of generating advertisement label; Text determining step in the present invention, the repetition way can effectively avoiding existing display advertising to add advertisement tag again on the existing advertising pictures of webpage side saves calculation resources, reduces the end usefulness of repetition; Static images in the present invention judges, effectively can reduce the continuous analysis of carousel picture, and make advertisement module reduce taking system resource, optimizing user is experienced; In the present invention, webpage head picture judges, can identify webpage head picture, not show advertisement, improve Consumer's Experience in webpage head picture; 3. in the present invention advertising display module according to picture size according to special ratios at picture non-key position display advertisement, effectively prevent conventional pictures advertising at picture in too small or picture in the overgenerous situation of content, advertisement blocks the problem of picture regardless of primary and secondary, improves Consumer's Experience.The present invention both illustrated advertisement, improved again advertisement degree of accuracy, and user's perception of also having compromised on to greatest extent ensure that Consumer's Experience is not destroyed.
Accompanying drawing explanation
Fig. 1 is process flow diagram of the present invention;
Fig. 2 is ad-request process flow diagram flow chart of the present invention;
Fig. 3 is input region of the present invention and the deterministic process process flow diagram throwing in photo;
Fig. 4 is the process flow diagram setting up advertisement and picture corresponding relation of the present invention;
Fig. 5 is the original image that user browses webpage;
Fig. 6 is the advertisement delivery effect figure that the present invention is directed to Fig. 5;
Fig. 7 is the partial enlarged drawing of the bottom part of Fig. 5;
Fig. 8 is the partial enlarged drawing of Fig. 6 and Fig. 5 corresponding part.
In figure: 1. the advertisement link of handbag in figure
Embodiment
Now carry out comparatively detailed description to the present invention with reference to the accompanying drawings, as Figure 1-4, browse the advertisement placement method of picture in webpage based on user, first, browser judges the page level of the page residing for active user after being loaded into webpage; After discovery user present position is not homepage, judges the content of text position, ignore non-text position (both sides, page head and bottom) simultaneously; Body matter is carried out to the analysis of dimension of picture and position, choose the static images meeting dimensional requirement, ignore carousel figure simultaneously, dodge figure, video window; Following browser is transferred Target Photo and is carried out pattern-recognition formation recognition feature code, intercepts picture context specific quantity word simultaneously; By the position of condition code with source picture, size and this picture and picture word that context intercepts synthesize Advertising Request Information, and this (Advertising Request Information of picture context Word message, condition code information, Pictures location and dimension information that pattern-recognition goes out and synthesis) is formed associated record; Then browser is sent to cloud server Advertising Request Information; Cloud server receives resolving information after information; Parse Word message and condition code information; Word message is carried out pattern base comparison, and extract the brand in key word and the effective information such as product or category, the condition code parsed is carried out decipher, solution translates the effective information such as product or brand accurately simultaneously; The information parsed is compared with the effective information of Word Input and mates, determine preferred, users demand information; From advertisement base, the advertisement of optimum matching degree is screened according to preferred, users demand information; Then advertising message is sent it back browser; After browser receives advertising resource information, determine the Target Photo belonging to each advertisement according to the corresponding relation record set up before; The particular location of advertising display and direction and size is selected according to dimension of picture and position.
Figure 5 shows that user browses the pictorial information of webpage, Fig. 6 is the design sketch after handbag advertisement link thrown in by user browses webpage according to Fig. 5 picture, advertisement accurate positioning, and the picture position of handbag advertisement link and size do not affect former picture substantially.
Above embodiments of the invention have been described in detail, but described content being only preferred embodiment of the present invention, can not being considered to for limiting practical range of the present invention.All equalizations done according to the scope of the invention change and improve, and all should still belong within this patent covering scope.
Claims (4)
1. browse an advertisement placement method for picture in webpage based on user, it is characterized in that: comprise the steps:
The first step: throw in region decision, throws in photo and judges;
Second step: obtain pictorial information, carry out pattern-recognition;
3rd step: obtain keyword message and text key word in title information before and after picture;
4th step: keyword message association mode recognition result information forms Advertising Request Information;
5th step: Advertising Request Information is sent to high in the clouds and sets up the corresponding record of dimension of picture and position in this locality;
6th step: the advertisement that server is corresponding according to Advertising Request Information Auto-matching, and browser is beamed back in advertisement;
7th step: set up the corresponding relation between advertisement and picture according to corresponding record after browser receives advertisement;
The ad-request process of described 4th step comprises the steps:
A., after server receives Advertising Request Information, Advertising Request Information is resolved;
B. parse picture context keyword message, parse the multiple product feature code that picture mode identifies simultaneously; Server analysis context key word, extracts brand or product type information and extracts code and with product feature storehouse, high in the clouds matching ratio to obtaining accurate product and brand message;
C. step B result is merged comparison and draw major product and brand message;
D. server transfers resource in advertisement base or external advertisements storehouse according to gained final matching results;
E. advertising message is sent to browser.
2. the advertisement placement method browsing picture in webpage based on user according to claim 1, is characterized in that: the input region of the described first step and the deterministic process of input photo comprise the steps:
A. browser judges webpage level belonging to current page, if homepage then returns a, then enters b if not homepage;
B. browser judges whether current page major part is picture, and if it is consumer positioning behavior enters c at browsing pictures for user, if otherwise return a;
C. judge whether picture has loaded, and if it is screens static images, ignores dynamic picture, ignores carousel figure, ignore the picture lower than pre-set dimension standard, ignore non-key position picture, if otherwise waited for.
3. the advertisement placement method browsing picture in webpage based on user according to claim 2, is characterized in that: described non-key position picture comprises page head picture, page side advertising pictures and bottom picture uncorrelated with text.
4. the advertisement placement method browsing picture in webpage based on user according to any one of claim 1-3, is characterized in that: set up advertisement in described 7th step and picture corresponding relation comprises the steps:
G1. pictorial information is transferred after receiving server advertising message;
G2. according to picture length breadth ratio arithmograph plate shape, if be square, enter G3, if be longitudinal rectangle, enter G4, if be horizontal rectangle, enter G5;
G3. by advertising display on picture upper strata, region within any marginal position accounts for that picture area is maximum and is no more than 1/3rd;
G4. by advertising display on picture upper strata, region within top or bottom margin position account for that picture area is maximum and be no more than 1/3rd;
G5. by advertising display on picture upper strata, region within left part or right part marginal position account for that picture area is maximum and be no more than 1/3rd.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410443157.1A CN104217354A (en) | 2014-09-02 | 2014-09-02 | Advertisement placement method based on pictures in webpage browsed by user |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105894334A (en) * | 2016-04-28 | 2016-08-24 | 武汉斗鱼网络科技有限公司 | Method and system for dynamically managing web advertisement sites |
| CN106485534A (en) * | 2015-08-25 | 2017-03-08 | 阿里巴巴集团控股有限公司 | The generation method of advertisement and device in webpage |
| CN106708526A (en) * | 2016-12-28 | 2017-05-24 | 金蝶软件（中国）有限公司 | Carousel graph setting method and system |
| WO2019076294A1 (en) * | 2017-10-19 | 2019-04-25 | 腾讯科技（深圳）有限公司 | Promotion information delivery method and apparatus, and medium and device |
| CN110020108A (en) * | 2017-09-12 | 2019-07-16 | 腾讯科技（深圳）有限公司 | Network resource recommended method, device, computer equipment and storage medium |
| CN111582951A (en) * | 2020-05-28 | 2020-08-25 | 广州蓝深科技有限公司 | Advertisement putting system and method for cloud electronic commerce |
| CN112559925A (en) * | 2020-12-22 | 2021-03-26 | 珠海格力电器股份有限公司 | Advertisement shielding method and device, computer equipment and storage medium |
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| CN101872457A (en) * | 2009-04-23 | 2010-10-27 | 深圳市时代赢客网络有限公司 | Advertisement delivery system and advertisement delivery method |
| CN103077248A (en) * | 2013-01-29 | 2013-05-01 | 俞天力 | Cloud picture processing method and system |
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| CN101520782A (en) * | 2008-02-26 | 2009-09-02 | 陶鹏 | Method and system for directionally releasing special-subject information relevant to online images |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106485534A (en) * | 2015-08-25 | 2017-03-08 | 阿里巴巴集团控股有限公司 | The generation method of advertisement and device in webpage |
| CN105894334A (en) * | 2016-04-28 | 2016-08-24 | 武汉斗鱼网络科技有限公司 | Method and system for dynamically managing web advertisement sites |
| CN106708526A (en) * | 2016-12-28 | 2017-05-24 | 金蝶软件（中国）有限公司 | Carousel graph setting method and system |
| CN110020108A (en) * | 2017-09-12 | 2019-07-16 | 腾讯科技（深圳）有限公司 | Network resource recommended method, device, computer equipment and storage medium |
| CN110020108B (en) * | 2017-09-12 | 2023-04-28 | 腾讯科技（深圳）有限公司 | Network resource recommendation method, device, computer equipment and storage medium |
| WO2019076294A1 (en) * | 2017-10-19 | 2019-04-25 | 腾讯科技（深圳）有限公司 | Promotion information delivery method and apparatus, and medium and device |
| CN111582951A (en) * | 2020-05-28 | 2020-08-25 | 广州蓝深科技有限公司 | Advertisement putting system and method for cloud electronic commerce |
| CN112559925A (en) * | 2020-12-22 | 2021-03-26 | 珠海格力电器股份有限公司 | Advertisement shielding method and device, computer equipment and storage medium |
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Application publication date: 20141217 |