CN107194742A - A kind of accurate release platforms of mobile DSP - Google Patents
A kind of accurate release platforms of mobile DSP Download PDFInfo
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- CN107194742A CN107194742A CN201710438874.9A CN201710438874A CN107194742A CN 107194742 A CN107194742 A CN 107194742A CN 201710438874 A CN201710438874 A CN 201710438874A CN 107194742 A CN107194742 A CN 107194742A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a kind of mobile accurate release platforms of DSP, including data update module, input of the output end of the data update module respectively with market survey module and consumer goods inquiry module is electrically connected, the output end of the market survey module and consumer goods inquiry module is electrically connected with the input of data memory module, the output end of the market survey module and consumer goods inquiry module is also electrically connected with the input of requirement analysis module, the output end of requirement analysis module is electrically connected with the input of web data analysis module, output end of the input of web data analysis module respectively with web data inquiry module and advertising source inquiry module is electrically connected.Present system is continuing to optimize in-depth simultaneously, with extremely strong vitality, and mobile DSP platform allows the media machine of all participations to realize equalization, solves their advertisement position marketing problem, substantially increases the marketing effectiveness of advertisement, can preferably serve client.
Description
Technical field
The present invention relates to release platform technical field, specially a kind of accurate release platforms of mobile DSP.
Background technology
The web advertisement is exactly the advertisement done on network, utilizes the advertisement on website horizontal by web advertisement release platform
Width, text link, multimedia method, in internet, publication or releasing advertisements, pass through the one of network delivery to Internet user
High-tech advertising campaign mode is planted, with traditional four big communications media（Newspaper, magazine, TV, broadcast）Advertisement and enjoy recently
The outdoor advertising shown appreciation for somebody is compared, and the web advertisement has advantageous advantage, is implement Modern Marketing media strategy important one
Part, the web advertisement is one of main network marketing method, has very important status in network marketing method system,
In fact multiple network marketing method also can be understood as the specific manifestation form of the web advertisement, be not restricted to be placed on
The BANNER advertisements of all size on webpage, such as e-mail advertisement, search engine keywords advertisement, the fixed ranking of search
The form of expression of the web advertisement is can be understood as, existing Internet advertising release platform is changed more in a jumble, it is impossible to according to visitor
The demand at family is accurately delivered advertisement so that the marketing effectiveness of advertisement is poor, it is impossible to provide a more preferable advertisement to businessman
Release platform, and can not preferably serve client.
Present invention
It is an object of the invention to provide a kind of mobile accurate release platforms of DSP, possess the good advantage of advertisement marketing effect, solve
The problem of Internet advertising release platform marketing effectiveness is poor.
To achieve the above object, the present invention provides following technical scheme：A kind of accurate release platforms of mobile DSP, including number
According to update module, the input of the output end of the data update module respectively with market survey module and consumer goods inquiry module
Electrical connection, the input of the output end of the market survey module and consumer goods inquiry module with data memory module is electrically connected
Connect, the output end of the market survey module and consumer goods inquiry module is also electrically connected with the input of requirement analysis module, institute
The output end for stating requirement analysis module is electrically connected with the input of web data analysis module, the web data analysis module
Output end of the input respectively with web data inquiry module and advertising source inquiry module is electrically connected, the web data analysis
The output end of module is electrically connected with the input of webpage development module, output end and the program development mould of the webpage development module
The input electrical connection of block, the output end of described program development module is electrically connected with the input of advertising input module, described wide
The output end for accusing input module is electrically connected with the input of output module.
It is preferred that, the market survey module includes level of consumption inquiry module, consumption habit inquiry module and consumption row
For inquiry module, the output end of the level of consumption inquiry module, consumption habit inquiry module and consumer behavior inquiry module is equal
Electrically connected with the input of requirement analysis module.
It is preferred that, the consumer goods inquiry module includes necessity inquiry module, luxury goods inquiry module and study product and adjusted
Look into module, the necessity inquiry module, luxury goods inquiry module and learn the output end of product inquiry module and demand analysis
The input electrical connection of module.
It is preferred that, the web data inquiry module includes the online number investigation of web page browsing number of times inquiry module, webpage
Module and webpage conversion number of times inquiry module, the web page browsing number of times inquiry module, the online number inquiry module of webpage and net
Input of the output end of page conversion number of times inquiry module with web data analysis module is electrically connected.
It is preferred that, the advertising source inquiry module includes Baidu's interview survey module, Google Adwors inquiry modules
Inquiry module is promoted with search dog, Baidu's interview survey module, Google Adwors inquiry modules and search dog promote investigation mould
Input of the output end of block with web data analysis module is electrically connected.
Compared with prior art, beneficial effects of the present invention are as follows：
The invention provides a kind of mobile accurate release platforms of DSP, precision dispensing, big data can be reached to the dispensing of advertisement
Excavate, intelligent strategy, high level are self-oriented etc., be, taking human as core, using cost to consider, to be set out and set with the angle of advertiser
Count the advertisement launching platform of customization, mobile DSP itself is again in continuous optimization growth, and its renewal speed is no less than APP
Update cycle, system is deepened continuing to optimize simultaneously, with extremely strong vitality, and mobile DSP platform allows the media of all participations
Chance realizes equalization, solves their advertisement position marketing problem, substantially increases the marketing effectiveness of advertisement, can preferably take
It is engaged in client.
Brief description of the drawings
Fig. 1 is principle of the invention block diagram.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
Referring to Fig. 1, a kind of accurate release platforms of mobile DSP, including data update module, the output of data update module
The input respectively with market survey module and consumer goods inquiry module is held to electrically connect, market survey module and consumer goods investigation mould
The output end of block is electrically connected with the input of data memory module, the output end of market survey module and consumer goods inquiry module
Also electrically connected with the input of requirement analysis module, market survey module includes level of consumption inquiry module, consumption habit and investigated
Module and consumer behavior inquiry module, level of consumption inquiry module, consumption habit inquiry module and consumer behavior inquiry module
Output end is electrically connected with the input of requirement analysis module, and consumer goods inquiry module includes necessity inquiry module, luxury goods
Inquiry module and study product inquiry module, it is necessary to product inquiry module, luxury goods inquiry module and the output for learning product inquiry module
End is electrically connected with the input of requirement analysis module, the output end of requirement analysis module and the input of web data analysis module
End electrical connection, the input of web data analysis module is defeated with web data inquiry module and advertising source inquiry module respectively
Go out end electrical connection, web data inquiry module includes web page browsing number of times inquiry module, the online number inquiry module of webpage and net
Page conversion number of times inquiry module, the online number inquiry module of web page browsing number of times inquiry module, webpage and webpage conversion number of times are adjusted
Look into input of the output end of module with web data analysis module to electrically connect, advertising source inquiry module is accessed including Baidu
Inquiry module, Google Adwors inquiry modules and search dog promote inquiry module, Baidu's interview survey module, Google
Adwors inquiry modules and search dog are promoted input of the output end of inquiry module with web data analysis module and electrically connected, net
The output end of page data analysis module is electrically connected with the input of webpage development module, the output end and program of webpage development module
The input electrical connection of development module, the output end of program development module is electrically connected with the input of advertising input module, advertisement
The output end of input module is electrically connected with the input of output module, and the present invention can reach that precision is thrown to the dispensing of advertisement
Put, big data is excavated, intelligent strategy, high level are self-oriented etc., be taking human as core, using cost to consider, with advertiser's
Angle is set out the advertisement launching platform of design customization, and mobile DSP itself is again in continuous optimization growth, and its renewal speed is no less than
One APP update cycle, system is deepened continuing to optimize simultaneously, with extremely strong vitality, and mobile DSP platform allows all ginsengs
With media machine can realize equalization, solve their advertisement position marketing problem, substantially increase the marketing effectiveness of advertisement, can
Preferably serve client.
The present invention, can reach precision dispensing, big data excavation, intelligent strategy, high level certainly to the dispensing of advertisement
Helping etc., is that, taking human as core, using cost to consider, the advertisement launching platform for the design customization that set out with the angle of advertiser is moved
Dynamic DSP itself is again in continuous optimization growth, and update cycle of its renewal speed no less than an APP, system is being continued to optimize
Deepen simultaneously, with extremely strong vitality, mobile DSP platform allows the media machine of all participations to realize equalization, solves them
Advertisement position marketing problem, substantially increase the marketing effectiveness of advertisement, can preferably serve client, so as to solve interconnection
The problem of net advertisement launching platform marketing effectiveness is poor.
Although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of changes, modification can be carried out to these embodiments, replace without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (5)
1. a kind of accurate release platforms of mobile DSP, including data update module, it is characterised in that：The data update module
Input of the output end respectively with market survey module and consumer goods inquiry module is electrically connected, the market survey module and consumption
The output end of product inquiry module is electrically connected with the input of data memory module, the market survey module and consumer goods investigation
The output end of module is also electrically connected with the input of requirement analysis module, the output end and web data of the requirement analysis module
The input electrical connection of analysis module, the input of the web data analysis module is respectively with web data inquiry module and extensively
Accuse the output end electrical connection of source inquiry module, the output end of the web data analysis module and the input of webpage development module
End electrical connection, the output end of the webpage development module is electrically connected with the input of program development module, described program exploitation mould
The output end of block is electrically connected with the input of advertising input module, the output end of the advertising input module and output module it is defeated
Enter end electrical connection.
2. a kind of mobile accurate release platforms of DSP according to claim 1, it is characterised in that：The market survey module
Including level of consumption inquiry module, consumption habit inquiry module and consumer behavior inquiry module, the level of consumption inquiry module,
The output end of consumption habit inquiry module and consumer behavior inquiry module is electrically connected with the input of requirement analysis module.
3. a kind of mobile accurate release platforms of DSP according to claim 1, it is characterised in that：The consumer goods investigate mould
Block includes necessity inquiry module, luxury goods inquiry module and study product inquiry module, the necessity inquiry module, luxury goods
The output end of inquiry module and study product inquiry module is electrically connected with the input of requirement analysis module.
4. a kind of mobile accurate release platforms of DSP according to claim 1, it is characterised in that：The web data investigation
Module includes web page browsing number of times inquiry module, the online number inquiry module of webpage and webpage conversion number of times inquiry module, described
The output end of the online number inquiry module of web page browsing number of times inquiry module, webpage and webpage conversion number of times inquiry module is and net
The input electrical connection of page data analysis module.
5. a kind of mobile accurate release platforms of DSP according to claim 1, it is characterised in that：The advertising source investigation
Module includes Baidu's interview survey module, Google Adwors inquiry modules and search dog and promotes inquiry module, and the Baidu accesses
Inquiry module, Google Adwors inquiry modules and search dog promote the output end of inquiry module with web data analysis module
Input electrical connection.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710438874.9A CN107194742A (en) | 2017-06-12 | 2017-06-12 | A kind of accurate release platforms of mobile DSP |
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| CN201710438874.9A CN107194742A (en) | 2017-06-12 | 2017-06-12 | A kind of accurate release platforms of mobile DSP |
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| CN107194742A true CN107194742A (en) | 2017-09-22 |
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| CN201710438874.9A Pending CN107194742A (en) | 2017-06-12 | 2017-06-12 | A kind of accurate release platforms of mobile DSP |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110245993A (en) * | 2019-06-20 | 2019-09-17 | 山东乐格信息科技有限公司 | A kind of data processing method and system based on big data analysis |
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Patent Citations (9)
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| CN110245993A (en) * | 2019-06-20 | 2019-09-17 | 山东乐格信息科技有限公司 | A kind of data processing method and system based on big data analysis |
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Application publication date: 20170922 |
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