CN107808300A - A kind of advertisement push system and method for pushing based on wireless domain marketing platform - Google Patents
A kind of advertisement push system and method for pushing based on wireless domain marketing platform Download PDFInfo
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- CN107808300A CN107808300A CN201710834810.0A CN201710834810A CN107808300A CN 107808300 A CN107808300 A CN 107808300A CN 201710834810 A CN201710834810 A CN 201710834810A CN 107808300 A CN107808300 A CN 107808300A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The present invention discloses a kind of advertisement push system and method for pushing based on wireless domain marketing platform, information gathering integration is carried out to the browsing content of user by information acquisition module, and send to information summarizing module, logic module obtains the merchandise news that information acquisition module collects from information summarizing module, and all commodity are analyzed, logic module is sieved according to the result of analysis from merchandise news module simultaneously takes similar commodity, and push displaying is carried out by commodity pushing module.The present invention carries out screening push after carrying out logic analysis by the merchandise news browsed to user, so as to improve the sales volume of commodity；Double Selection of the invention by browsing information to merchandise news and user, the precision of advertisement putting is improved, so as to improve the offtake of this shopping platform；The system logical relation is simple, practical suitable for the advertisement pushing of various platforms.
Description
Technical field
Of the invention and a kind of supplying system and method for pushing, specifically a kind of advertisement based on wireless domain marketing platform push away
Send system and method for pushing.
Background technology
With increasingly ripe and growing day by day, many advertisers of population to surf the net and its surf time of network environment
In addition to being published on traditional media, play advertisement, the advertisement-printing on the webpage of different shape can be also selected.On webpage
Advertisement-printing with traditional media the one of difference of advertisement-printing be that can be allowed between webpage by way of hyperlink pair
The interesting user of the ad content, may be coupled to obtain more information in the webpage related to the advertisement immediately,
Consumption is even completed directly on network；It is also one effective that advertisement pushing is carried out on corresponding shopping platform simultaneously
Method.
Shopping platform advertisement pushing of the prior art is generally all according to the purchase information of client and browses information and enter
Capable single push, rather than by user it is all browse information and collected and be subject to objective analysis pushed, it is therefore existing
Comparatively effect is not very good for the push mode for having in technology.
The content of the invention
It is an object of the invention to provide a kind of advertisement push system and method for pushing based on wireless domain marketing platform,
So as to improve the purpose that the delivery precision of advertisement reaches raising offtake.
The purpose of the present invention can be achieved through the following technical solutions：
A kind of advertisement push system based on wireless domain marketing platform, including search module, commodity pushing module, user
Information storage module, information summarizing module, information acquisition module, merchandise news module and logic module；
Described information acquisition module is used to collect all merchandise newss that user is browsed in shopping, such as the kind of commodity
Class, outward appearance, performance and price etc., consequently facilitating the hobby of network analysis user, reaches the purpose that advertisement accurately is launched；
The merchandise news module is whole shopping platform merchandise news module, including species, outward appearance, performance, price etc.,
Merchandise news module provides data bank for the push of advertisement, and the commodity for being easy to screening to be more suitable for are pushed to suitable user；Together
When merchandise news module can be cooperated with other shopping platforms, when this shopping platform does not have corresponding commodity, can will
The merchandise news of other shopping platforms is pushed to user, if user successfully buys the commodity of other shopping platforms, this shopping platform
Certain advertising expenditure can therefrom be collected；
The logic module mainly analyzes and processes to the commodity that user browses, and selects the commodity browsed with user more
Other commodity of matching are simultaneously pushed to user, and more matching herein refers to the parameters such as species, outward appearance, performance and price, if with
Family does not browse to the commodity of push, then logic module pushes congener other products, the business of now logic module push
Product are only congener other products, and outward appearance between product, performance and price parameter are all larger, so that client is multi-faceted
With reference to；
The subscriber information storing module is mainly used in storing the goods browse information of user, and all by user browse letter
Breath carries out unified storage and management, is easy to advertisement pushing next time；
The search module is used for the search of commodity, while can also carry out the push of similar commodity, and search module can basis
Trade name and product features scan for, and the preferential objects simultaneously scanned for are the in the past browsed similar commodity of user, are searched for
The search of module is the search based on subscriber information storing module and logic module；
The commodity pushing module carries out push dispensing after the information being collected into is carried out into unified arrangement, and according to user's
Click browses carry out feedback of the information, is easy to system to grasp the hobby of user and then is precisely launched；
Described information summarizing module is used for the system full detail and collected, so as to facilitating each module after being collected by information
Between information data exchange, be finally reached the shopping purpose analyzed of hobby to user and carry out advertisement pushing.
A kind of method for pushing of the advertisement push system based on wireless domain marketing platform, it is characterised in that including following
Step：
S100：Information acquisition module carries out information gathering integration to the browsing content of user, and sends to information and collect mould
Block, while be saved in subscriber information storing module；
S200:Logic module obtains the merchandise news that information acquisition module collects from information summarizing module, and to institute
There are commodity to be analyzed, while logic module is sieved from merchandise news module according to the result of analysis and takes similar commodity；
S300:After logic module screens corresponding commodity, information summarizing module is uploaded to, is pushed away finally by commodity
Module is sent to carry out push displaying；
S400:User is after search module inputs keyword, push result of the search module according to logic module, Yong Huxin
The merchandise news that user in breath memory module is browsed in information and merchandise news module carries out logic screening, and will be corresponding
Search result carries out push displaying by commodity pushing module.
Beneficial effects of the present invention：
1st, the present invention carries out screening push after carrying out logic analysis by the merchandise news browsed to user, so as to improve business
The sales volume of product；
2nd, the Double Selection of the invention by browsing information to merchandise news and user, improves the accurate of advertisement putting
Degree, so as to improve the offtake of this shopping platform；
3rd, the system logical relation is simple, practical suitable for the advertisement pushing of various platforms.
Brief description of the drawings
The present invention is further illustrated below in conjunction with the accompanying drawings.
Fig. 1 is advertisement push system module diagram of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained all other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
A kind of advertisement push system based on wireless domain marketing platform, including search module, commodity pushing module, user
Information storage module, information summarizing module, information acquisition module, merchandise news module and logic module, as shown in figure 1, information
Acquisition module is used to collect all merchandise newss that user is browsed in shopping, such as the species of commodity, outward appearance, performance and valency
Lattice etc., consequently facilitating the hobby of network analysis user, reaches the purpose that advertisement accurately is launched.
Merchandise news module is whole shopping platform merchandise news module, including species, outward appearance, performance, price etc., commodity
Information module provides data bank for the push of advertisement, and the commodity for being easy to screening to be more suitable for are pushed to suitable user；Business simultaneously
Product information module can cooperate with other shopping platforms, can will be other when this shopping platform does not have corresponding commodity
The merchandise news of shopping platform is pushed to user, if user successfully buys the commodity of other shopping platforms, this shopping platform can be from
In collect certain advertising expenditure.
Logic module mainly analyzes and processes to the commodity that user browses, and selects the commodity browsed with user and more matches
Other commodity and be pushed to user, more matching herein refers to the parameters such as species, outward appearance, performance and price, if user is not
The commodity of push are browsed, then logic module pushes congener other products, and the commodity of now logic module push are only
Only it is congener other products, and outward appearance between product, performance and price parameter are all larger, so as to the multi-faceted ginseng of client
Examine.
Subscriber information storing module is mainly used in storing the goods browse information of user, and all information that browse of user are entered
The unified storage of row and management, are easy to advertisement pushing next time.
Search module is used for the search of commodity, while can also carry out the push of similar commodity, and search module can be according to commodity
Title and product features scan for, and the preferential objects simultaneously scanned for are user's browsed similar commodity in the past, search module
Search be the search based on subscriber information storing module and logic module.
Commodity pushing module carries out push dispensing after the information being collected into is carried out into unified arrangement, and according to the click of user
Carry out feedback of the information is browsed, is easy to system to grasp the hobby of user and then is precisely launched.
Information summarizing module is used for the system full detail and collected, so as to facilitating between each module after being collected by information
Information data exchange, be finally reached the shopping purpose analyzed of hobby to user and carry out advertisement pushing.
The method of work of the present invention is as follows：
S100：Information acquisition module carries out information gathering integration to the browsing content of user, and sends to information and collect mould
Block, while be saved in subscriber information storing module；
S200:Logic module obtains the merchandise news that information acquisition module collects from information summarizing module, and to institute
There are commodity to be analyzed, while logic module is sieved from merchandise news module according to the result of analysis and takes similar commodity；
S300:After logic module screens corresponding commodity, information summarizing module is uploaded to, is pushed away finally by commodity
Module is sent to carry out push displaying；
S400:User is after search module inputs keyword, push result of the search module according to logic module, Yong Huxin
The merchandise news that user in breath memory module is browsed in information and merchandise news module carries out logic screening, and will be corresponding
Search result carries out push displaying by commodity pushing module.
The present invention carries out screening push after carrying out logic analysis by the merchandise news browsed to user, so as to improve commodity
Sales volume；Double Selection of the invention by browsing information to merchandise news and user, the precision of advertisement putting is improved,
So as to improve the offtake of this shopping platform；The system logical relation is simple, real suitable for the advertisement pushing of various platforms
It is strong with property.
General principle, principal character and the advantages of the present invention of the present invention has been shown and described above.The technology of the industry
Personnel are it should be appreciated that the present invention is not limited to the above embodiments, and the simply explanation described in above-described embodiment and specification is originally
The principle of invention, without departing from the spirit and scope of the present invention, various changes and modifications of the present invention are possible, these changes
Change and improvement all fall within the protetion scope of the claimed invention.
Claims (2)
1. a kind of advertisement push system based on wireless domain marketing platform, it is characterised in that pushed including search module, commodity
Module, subscriber information storing module, information summarizing module, information acquisition module, merchandise news module and logic module；
Described information acquisition module is used to collect user's all merchandise newss for being browsed in shopping, species such as commodity, outer
Sight, performance and price etc., consequently facilitating the hobby of network analysis user, reaches the purpose that advertisement accurately is launched；
The merchandise news module is whole shopping platform merchandise news module, including species, outward appearance, performance, price etc., commodity
Information module provides data bank for the push of advertisement, and the commodity for being easy to screening to be more suitable for are pushed to suitable user；Business simultaneously
Product information module can cooperate with other shopping platforms, can will be other when this shopping platform does not have corresponding commodity
The merchandise news of shopping platform is pushed to user, if user successfully buys the commodity of other shopping platforms, this shopping platform can be from
In collect certain advertising expenditure；
The logic module mainly analyzes and processes to the commodity that user browses, and selects the commodity browsed with user and more matches
Other commodity and be pushed to user, more matching herein refers to the parameters such as species, outward appearance, performance and price, if user is not
The commodity of push are browsed, then logic module pushes congener other products, and the commodity of now logic module push are only
Only it is congener other products, and outward appearance between product, performance and price parameter are all larger, so as to the multi-faceted ginseng of client
Examine；
The subscriber information storing module is mainly used in storing the goods browse information of user, and all information that browse of user are entered
The unified storage of row and management, are easy to advertisement pushing next time；
The search module is used for the search of commodity, while can also carry out the push of similar commodity, and search module can be according to commodity
Title and product features scan for, and the preferential objects simultaneously scanned for are user's browsed similar commodity in the past, search module
Search be the search based on subscriber information storing module and logic module；
The commodity pushing module carries out push dispensing after the information being collected into is carried out into unified arrangement, and according to the click of user
Carry out feedback of the information is browsed, is easy to system to grasp the hobby of user and then is precisely launched；
Described information summarizing module is used for the system full detail and collected, so as to facilitating between each module after being collected by information
Information data exchange, be finally reached the shopping purpose analyzed of hobby to user and carry out advertisement pushing.
2. a kind of method for pushing of the advertisement push system based on wireless domain marketing platform, it is characterised in that including following step
Suddenly：
S100：Information acquisition module carries out information gathering integration to the browsing content of user, and sends to information summarizing module, together
When be saved in subscriber information storing module；
S200:Logic module obtains the merchandise news that information acquisition module collects from information summarizing module, and to all business
Product are analyzed, while logic module is sieved from merchandise news module according to the result of analysis and takes similar commodity；
S300:After logic module screens corresponding commodity, information summarizing module is uploaded to, mould is pushed finally by commodity
Block carries out push displaying；
S400:User after search module inputs keyword, according to push result, the user profile of logic module deposit by search module
The merchandise news that user in storage module is browsed in information and merchandise news module carries out logic screening, and will search for accordingly
As a result push displaying is carried out by commodity pushing module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710834810.0A CN107808300A (en) | 2017-09-15 | 2017-09-15 | A kind of advertisement push system and method for pushing based on wireless domain marketing platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710834810.0A CN107808300A (en) | 2017-09-15 | 2017-09-15 | A kind of advertisement push system and method for pushing based on wireless domain marketing platform |
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| Publication Number | Publication Date |
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| CN107808300A true CN107808300A (en) | 2018-03-16 |
Family
ID=61583984
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710834810.0A Pending CN107808300A (en) | 2017-09-15 | 2017-09-15 | A kind of advertisement push system and method for pushing based on wireless domain marketing platform |
Country Status (1)
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108520435A (en) * | 2018-03-27 | 2018-09-11 | 广州锦新通信有限责任公司 | Sales management method, system, equipment and storage medium |
| CN111652660A (en) * | 2020-07-21 | 2020-09-11 | 上海贸点网络科技有限公司 | Advertisement management system and advertisement promotion method |
| CN112258272A (en) * | 2020-10-20 | 2021-01-22 | 中智关爱通（上海）科技股份有限公司 | Transaction content management method and system based on website page and readable storage medium |
| CN112380441A (en) * | 2020-11-20 | 2021-02-19 | 江苏万家美居网络科技有限公司 | Home decoration industry activity and marketing information pushing system and pushing method |
| WO2022110074A1 (en) * | 2020-11-27 | 2022-06-02 | 常熟虞城电子商务产业发展有限公司 | E-commerce information processing system |
| CN115545789A (en) * | 2022-10-19 | 2022-12-30 | 杭州面朝信息科技有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
| CN116805255A (en) * | 2023-06-05 | 2023-09-26 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
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| CN116805255B (en) * | 2023-06-05 | 2024-04-23 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
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Application publication date: 20180316 |