CN103336796A - Method and system for displaying door buster directly - Google Patents
Method and system for displaying door buster directly Download PDFInfo
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- CN103336796A CN103336796A CN2013102319939A CN201310231993A CN103336796A CN 103336796 A CN103336796 A CN 103336796A CN 2013102319939 A CN2013102319939 A CN 2013102319939A CN 201310231993 A CN201310231993 A CN 201310231993A CN 103336796 A CN103336796 A CN 103336796A
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Abstract
The invention provides a method for displaying door buster directly. The method comprises the following steps: concluding various industry categories and business categories subordinated to the industry categories on the basis of data mining to various industries and business; establishing industry and business classification models; classifying commodities corresponding to merchants registered in different electronic businesses according to the established business classification model; receiving a searching sequence input by users; carrying out matching searching on the basis of the classification models according to the searching sequence; acquiring commodity information matched with the searching sequence; directly displaying the matching commodity information on a search engine result page. Accordingly, the invention further provides a system for directly displaying the door buster. The scheme provided by the invention has the advantages that the most intuitive commodity information can be displayed to users rapidly, and the promotional effectiveness of the commodity is improved.
Description
Technical field
The present invention relates to the internet information search technology, relate in particular to a kind of method and system of direct displaying promotion item.
Background technology
Along with the fast development of Internet technology, search engine technique has obtained constantly perfect, can promote various products or service for businessman by search engine.Usually, search engine is by receiving the search sequence (Query) that the user submits to, by retrieval and coupling, the promotion message of corresponding businessman returned to the user.Wherein, promotion message has another name called in search engine marketing and is intention, and it comprises title, description and the network address that is complementary with the businessman business.For example, receive the user in the search sequence of importing as large-scale search platforms such as Baidu, Googles " fresh flower ", retrieve and mate based on search sequence " fresh flower ", the intention that obtains returning is as follows:
Title: { fresh flower } is with the city express delivery
Describe: fresh flower table regard, give her { fresh flower }!
Network address:
Www.taobao.com/xianhua
Owing to mainly provide the link information of electricity merchant platform in the intention, rather than directly from each electric merchandise news of discussing platform, therefore, be difficult to attract the user to link, and, after the user clicks on links, also need to login again electricity merchant platform, carry out binary search at electricity merchant platform, comparatively loaded down with trivial details.And increasing demand shows, the user wishes that a lot of middle-size and small-size businessmans also wish can obtain more direct displaying with the corresponding commodity of own service, and bring high clicking rate and high conversion by displaying by once searching for the recommendation of directly obtaining dependent merchandise.
Summary of the invention
The method and system that the purpose of this invention is to provide a kind of direct displaying promotion item, the promotion effect of lifting commodity.
According to an aspect of the present invention, provide a kind of method of direct displaying promotion item, may further comprise the steps:
Based on the data mining to every profession and trade or business, conclude the class of service under various categorys of employment and the described category of employment, set up industry and professional disaggregated model, the commodity of businessman's correspondence of registration among the different electricity merchants are classified according to the professional disaggregated model of having set up;
Receive the search sequence of user's input;
Carry out match search according to described search sequence based on disaggregated model, obtain the merchandise news that is complementary with described search sequence;
The described merchandise news that is complementary directly is illustrated in result of page searching.
According to another aspect of the present invention, also provide a kind of system of direct displaying promotion item, having comprised:
Taxonomic hierarchies is set up module, based on the data mining to every profession and trade or business, conclude the class of service under various categorys of employment and the described category of employment, set up industry and professional disaggregated model, the commodity of businessman's correspondence of registration among the different electricity merchants are classified according to the professional disaggregated model of having set up;
Search engine module is used for receiving the search sequence that the user imports, and carries out match search according to described search sequence based on disaggregated model, obtains the merchandise news that is complementary with described search sequence;
The result returns module, is used for the described merchandise news that is complementary directly is illustrated in result of page searching.
Compared with prior art, the present invention has the following advantages: directly will be from a plurality of different electricity merchants' commodity displaying at result of page searching, and the user can directly click Search Results and enter the commodity displaying page among the corresponding electricity merchant, buys operation.Bring better experience to user search, promoted the marketing promotion effect of businessman simultaneously.
Description of drawings
By reading the detailed description of doing with reference to the following drawings that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 is the synoptic diagram of displayed page as a result according to the secondary vertical search of prior art;
Fig. 2 is the method flow diagram of direct displaying promotion item according to a preferred embodiment of the invention;
Fig. 3 is the synoptic diagram of professional taxonomic hierarchies according to the preferred embodiment of the invention;
Fig. 4 is the page synoptic diagram of direct displaying promotion item according to a preferred embodiment of the invention;
Fig. 5 is the system schematic of direct displaying promotion item according to a preferred embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
A kind of method of direct displaying promotion item is provided according to an aspect of the present invention.
Please refer to Fig. 1, Fig. 1 is the method flow diagram of direct displaying promotion item in accordance with a preferred embodiment of the present invention.
As shown in Figure 2, method provided by the present invention may further comprise the steps:
Step S201, based on the data mining to every profession and trade or business, conclude the class of service under various categorys of employment and the described category of employment, set up industry and professional disaggregated model, the commodity of businessman's correspondence of registration among the different electricity merchants are classified according to the professional disaggregated model of having set up.
Particularly, for faster, more accurate merchandise news Query Result is provided to search subscriber, data mining based on different business under every profession and trade or the every profession and trade, set up the commodity classification system of different business under the different industries, different commodity and service are ranged corresponding industry or down professional according to the criteria for classification of setting up, for example, the commodity of service class are attributed to the shopping industry, the commodity of ticketing service class are attributed to tourism ticketing service industry.
More specifically, the process of setting up of taxonomic hierarchies may further comprise the steps:
1) class of service under the various categorys of employment of conclusion and the described category of employment is set up industry and professional disaggregated model;
2) commodity of different businessmans correspondence are classified according to professional disaggregated model.
Wherein, at step 1), search need, businessman by analysis user is the keyword set of commodity and existing trade classification standard (as farming, the woods of State Statistics Bureau's issue, herd, classification such as fishing), and the industry under the commodity of businessman and class of service are concluded.Because described professional disaggregated model has covered industry, business that Internet user and businessman may relate to, and based on existing trade classification standard, has certain science.
Further, the industry of described foundation and professional disaggregated model can be the structure of multilayer level.For example, be example with dress ornament class industry, can set up a professional disaggregated model with three levels, first level is the one-level industry, comprising: clothes/underwear/accessory, footwear/case and bag, Jewelry Accessories/wrist-watch glasses etc.; Second level is the one-level business, comprises women's dress, men's clothing, underwear, sweater, T-shirt etc.; Tri-layer is secondary traffic, comprises one-piece dress, chiffon yarn, half body skirt, Western-style clothes, reducing garment etc.
At step 2), after industry and professional disaggregated model were set up, the goods and services of managing with regard to businessman found corresponding professional classification from top to bottom step by step from the industry set up and professional disaggregated model, it is ranged corresponding industry and down professional.For example, commodity " the trendy chiffon one-piece dress of spring clothing " at businessman, top-down searching path is followed successively by from above-mentioned three layer service disaggregated models: clothes/underwear/accessory-women's dress-one-piece dress, by this path, it is down professional described commodity can be attributed to " one-piece dress ".Thus, based on the tap/dip deep into to industry or business datum, different businessmans can be standard with described professional disaggregated model directly, set up the professional taxonomic hierarchies of self, launch to have the product promotion activity of self-character.Please refer to Fig. 3, Fig. 3 is the synoptic diagram of the professional taxonomic hierarchies set up according to a preferred embodiment of the present invention, as shown in Figure 3, be example with four commodity " summer clothing trendy show thin thin money one-piece dress ", " doll leads the bottoming one-piece dress ", " OL stand-up collar shirt " and " velvet moves and defends clothing ", according to the professional disaggregated model of setting up, four commodity are attributed under the different business glibly.Be included into the disaggregated model of having set up and index so that search for according to original classification of the commodity of businessman's display of registration among each electricity merchant with to the keyword of this descriptive labelling.
Preferably, step S201 also comprises: according to industry or business businessman is classified.
Particularly, according to the trade classification of the search engine marketing system of large-scale search platform different scope of business and the businessman that manages kind are segmented dimension.For example, when businessman opens an account in phoenix nest system of Baidu, namely require its criteria for classification according to phoenix nest industry to be sorted out.
Those skilled in the art will be understood that above-mentioned professional disaggregated model and professional taxonomic hierarchies are for example; the professional disaggregated model with hierarchical structure that other are existing or may occur future or professional taxonomic hierarchies are as being suitable for the present invention; also should be included in the protection domain of the present invention, be contained in this at this with way of reference.
Step S202 receives the search sequence that the user imports.
Particularly, described search sequence can be literal, also can be picture or photo.Be example with the text search, please refer to Fig. 4, Fig. 4 is the page synoptic diagram of direct displaying promotion item in accordance with a preferred embodiment of the present invention.As shown in Figure 4, the user is inputted search sequence " long trendy in the overcoat " in the frame of Baidu's search engine, and clicks search button, by Baidu's search platform described searching request is sent on the Platform Server; Be example with the picture searching, the user can search for picture or the figure downloaded on the net as search sequence, also can by mobile device take pictures as mobile phone or pad etc. and with as described in the photo of instant shooting search for as search sequence.That is, represent for the tag triggers commodity with the picture.For example, when the user sees star's photo that good-looking commodity picture or wearing have beautiful clothing on the net, usually this picture or photo are preserved, and then can be with the picture that should preserve or photo as search sequence, by subsequent searches, obtain and the similar picture of described picture or photo and corresponding merchandise news.And for example, the user sees satisfied clothes or other commodity in actual life, then can be filmed immediately by mobile devices such as mobile phone or pad, as search sequence.
Step S203 carries out match search according to described search sequence, obtains the merchandise news that is complementary with described search sequence.
Particularly, the function of search of utilizing the network platform to provide is searched for, search engine is according to the search sequence of user's input, from the merchandising database of server end, search for coupling, and return the merchandise news of mating, comprise the picture, text description, thumbnail, stock of commodity, various relevant informations such as sales volume, comment in the recent period.For example, the search sequence that receives is " mobile phone ", and then by search, the merchandise news of obtaining comprises the model, parameter, performance, advertising slogan, price, picture of various mobile phones etc.And for example, the search sequence that receives is the picture uploaded of user or based on the instant photo of taking of mobile device, then by finishing instant search in the mode of scheming to search figure, the merchandise news of obtaining includes but not limited to and the similar picture of the picture of uploading or photo and corresponding commodity.
Preferably, in conjunction with described user's IP(Internet Protocol) position, external environment information, historical operation record or/and described search sequence carries out match search.Wherein, described external environment information comprises the on-site weather of user, time, season, red-letter day etc.For example, the search sequence of user's input is " women's shoes ", by obtaining its IP position, the geographic position that obtains this user place is Beijing, current weather is sleet, and be winter current season, then preferably searches in the storehouse at " snow boots in winter " commodity, more preferably, the most fast-selling merchandise news in Beijing area in this commodity storehouse is pushed to the user; If according to the IP address, the geographic position that obtains this user place is Guangzhou, and current weather is that be summer sunny, current season, then preferably searches in " sandals " class commodity storehouse.And for example, the user in Beijing and Guangzhou imports " skin care item " search sequence simultaneously, then at the former, preferentially searches in anti-drying " emollient cream " class commodity storehouse; At the latter, preferentially in refrigerant " suncream " class commodity storehouse, search for.For another example, import " present that send the girl friend " respectively at the different time on Valentine's Day and Christmas Day, then at the former, preferentially in " chocolate " class commodity storehouse, search for; At the latter, preferentially in " Gingersnap house " class commodity storehouse, search for.
Wherein, described historical operation record includes but not limited to search operaqtion record and clicking operation record.For example, the search sequence of user's input is " Cellphone Accessories ", according to the operation note of this user's history, searched for " i Phone " before this user and clicked the peer link of these commodity, then preferentially in the commodity of " i Phone accessory " class, search for; Further, if the operation note according to this user, this user also searched for " earphone " class commodity before and had clicked the peer link of such commodity, and searched for " mobile phone shell " class commodity but do not click the peer link of such commodity, then according to this operation note, judge that this user may buy i Pod but do not buy mobile phone shell, then first search " mobile phone shell " class commodity.
Preferably, carry out on the basis of match search at external environment information and described search sequence in conjunction with described user, based on semantic analysis or/and match search is carried out in data statistics.For example, the search sequence of user's input is " sending girl friend's present ", because present is semanteme word very widely, related merchandise news amount is very big, in order to improve the accuracy of search efficiency and search, except the external environment information in conjunction with the user is analyzed described search sequence, also need be based on semantic analysis or/and data statistics.Be example with above-mentioned search sequence, based on semantic analysis, obtaining the customer group that described commodity to be searched face is the women, and purposes is for giving a present; Based on data statistics, obtain: (i) the women money commodity that current sales volume is the highest and women user buys at most; (ii) statistics was searched for the user of " giving a present ", was clicked maximum commodity by such user.Further, extract the attribute data in (i), comprise the color, article No., price, quality of commodity etc.For example, it all is pink colour that the highest and women of current sales volume buys maximum women money commodity, then extracts attribute data " pink colour ".Usually, (i) representative is the commodity that current schoolgirl likes best and needs most, and (ii) representative is the current relatively present class commodity of fashion.By in conjunction with (i) and (ii), the Search Results that obtains is the pink colour mobile phone shell.
Wherein, the mode of described coupling includes but not limited to accurately coupling or broad match, and accurately coupling refers to, businessman is that the keyword of commodity setting is in full accord under search sequence and the taxonomic hierarchies; Matching ways such as and broad match refers to, described search sequence gives relevant with the Keywords section coupling, part or intention is correlated with.
Wherein, can independently obtain by large-scale search platform with the merchandise news that described search sequence is complementary, also can obtain in conjunction with large-scale search platform and third party's electricity merchant platform.
Further, can also carry out match search in conjunction with user's historical search record and described search sequence, obtain the merchandise news of more being close to the users and needing.Wherein, described historical search record includes but not limited to user's history input, click and purchaser record.
Step S204 directly is illustrated in result of page searching with the described merchandise news that is complementary.
Particularly, based on page technology, for example JSP, ASP, PHP technology according to certain rule and form, are pushed directly to result of page searching with thumbnail, link and the concise and to the point explanatory note of the described commodity that are complementary, and offer the user and browse.Please continue with reference to Fig. 4, the user imports " long trendy in the overcoat " and afterwards, by search and coupling, has showed overcoat miscellaneous among the page result who returns in Baidu's search box, these overcoats can be from the commodity on same electricity merchant's platform, as all from Taobao; Also can be the commodity from different electricity merchant platforms, if any from Taobao, have from store, Jingdone district etc.
Preferably, according to composite factors such as the picture of commodity, details page quality, user feedbacks, determine that the information of described commodity is in the display location of the page.
Preferably, be the commodity coupling of all trades and professions by the industry Aladdin and make optimal advertisement pattern.Particularly, can comprise the steps:
1) according to the operation of user on Search Results, extracts characteristic index;
2) according to described characteristic index, judge user satisfaction and the advertisement pattern of described Search Results is adjusted.
Wherein, described characteristic index comprises: Search Results clicking rate, some rate, page turning rate, mouse stop duration, searching times or user's scoring etc. first.
Wherein, the adjustment of described Search Results can comprise: the size of exhibiting pictures, content, color, page turning time, display location etc.
Further, the method for direct displaying promotion item provided by the present invention also comprises: according to the commodity pictorial information that result of page searching is showed, search for similar picture and corresponding commodity, namely in Search Results again search class like the commodity of money.Particularly, can be that the commodity of showing increase for the link of search class like money at result of page searching, the user is by clicking this link, namely can search for other commodity similar to the commodity of showing, in other words, at the commodity that are difficult to accurately describe with literal, by to scheme to search the mode of figure, reach the purpose of precise search similar clause.
Compared with prior art, the method for direct displaying promotion item provided by the present invention has the following advantages:
1) method provided by the invention can make the user directly by once searching for the commodity that obtain from different electricity merchant platforms, compares purchase, need not to search for each electric merchant's platform, as Taobao, store, Jingdone district, lands each electricity merchant platform again and carries out the secondary vertical search;
2) provided by the invention to scheme to search the mode of figure, strengthened user's search experience.
Please refer to Fig. 5, according to another aspect of the present invention, also provide a kind of system of direct displaying promotion item, as shown in Figure 5, described system comprises:
Taxonomic hierarchies is set up module 501, based on the data mining to every profession and trade or business, conclude the class of service under various categorys of employment and the described category of employment, set up industry and professional disaggregated model, the commodity of businessman's correspondence of registration among the different electricity merchants are classified according to the professional disaggregated model of having set up;
The result returns module 503, is used for the described merchandise news that is complementary directly is illustrated in result of page searching.
Hereinafter will describe in detail concrete workflow or the effect of above-mentioned each module.
Wherein, for faster, more accurate merchandise news Query Result is provided to search subscriber, taxonomic hierarchies is set up module 501 based on the data mining to different business under every profession and trade or the every profession and trade, set up the commodity classification system of different business under the different industries, different commodity and service are ranged corresponding industry or down professional according to the criteria for classification of setting up, for example, the commodity of service class are attributed to the shopping industry, the commodity of ticketing service class are attributed to tourism ticketing service industry.
Further, the described taxonomic hierarchies concrete course of work of setting up module 501 comprises:
1) class of service under the various categorys of employment of conclusion and the described category of employment is set up industry and professional disaggregated model;
2) commodity of different businessmans correspondence are classified according to professional disaggregated model.
Wherein, at step 1), search need, the businessman that sets up module 501 analysis user by taxonomic hierarchies is the keyword set of commodity and existing trade classification standard (as farming, the woods of State Statistics Bureau's issue, herd, classification such as fishing), and the industry under the commodity of businessman and class of service are concluded.Because described professional disaggregated model has covered industry, business that Internet user and businessman may relate to, and based on existing trade classification standard, has certain science.
Further, the industry of described foundation and professional disaggregated model can be the structure of multilayer level.For example, be example with dress ornament class industry, can set up a professional disaggregated model with three levels, first level is the one-level industry, comprising: clothes/underwear/accessory, footwear/case and bag, Jewelry Accessories/wrist-watch glasses etc.; Second level is the one-level business, comprises women's dress, men's clothing, underwear, sweater, T-shirt etc.; Tri-layer is secondary traffic, comprises one-piece dress, chiffon yarn, half body skirt, Western-style clothes, reducing garment etc.
At step 2), after industry and professional disaggregated model are set up, taxonomic hierarchies is set up the goods and services that module 501 is managed according to businessman, finds corresponding professional classification from the industry set up and professional disaggregated model from top to bottom step by step, and it is ranged corresponding industry and down professional.For example, commodity " the trendy chiffon one-piece dress of spring clothing " at businessman, top-down searching path is followed successively by from above-mentioned three layer service disaggregated models: clothes/underwear/accessory-women's dress-one-piece dress, by this path, it is down professional described commodity can be attributed to " one-piece dress ".Thus, based on the tap/dip deep into to industry or business datum, different businessmans can be standard with described professional disaggregated model directly, set up the professional taxonomic hierarchies of self, launch to have the product promotion activity of self-character.Please refer to Fig. 3, Fig. 3 is the synoptic diagram of the professional taxonomic hierarchies set up according to a preferred embodiment of the present invention, as shown in Figure 3, be example with four commodity " summer clothing trendy show thin thin money one-piece dress ", " doll leads the bottoming one-piece dress ", " OL stand-up collar shirt " and " velvet moves and defends clothing ", according to the professional disaggregated model of setting up, four commodity are attributed under the different business glibly.
Preferably, the described taxonomic hierarchies course of work of setting up module 501 also comprises: according to industry or professional businessman is classified.
Particularly, according to the trade classification of the search engine marketing system of large-scale search platform different scope of business and the businessman that manages kind are segmented dimension.For example, when businessman opens an account in phoenix nest system of Baidu, namely require its criteria for classification according to phoenix nest industry to be sorted out.
Those skilled in the art will be understood that above-mentioned professional disaggregated model and professional taxonomic hierarchies are for example; the professional disaggregated model with hierarchical structure that other are existing or may occur future or professional taxonomic hierarchies are as being suitable for the present invention; also should be included in the protection domain of the present invention, be contained in this at this with way of reference.
After all kinds of commodity are sorted out according to criteria for classification, receive the various search sequences that the user imports by search engine module 502, wherein, described search sequence can be literal, also can be picture.Be example with the text search, the user is inputted search sequence " long trendy in the overcoat " in the frame of Baidu's search engine, and clicks search button, by Baidu's search platform described searching request is sent on the Platform Server; Be example with the picture searching, the user can search for picture or the figure downloaded on the net as search sequence, also can by mobile device take pictures as mobile phone or pad etc. and with as described in the photo of instant shooting search for as search sequence.For example, when the user sees star's photo that good-looking commodity picture or wearing have beautiful clothing on the net, usually this picture or photo are preserved, and then can be with the picture that should preserve or photo as search sequence, by subsequent searches, obtain and the similar picture of described picture or photo and corresponding merchandise news.And for example, the user sees satisfied clothes or other commodity in actual life, then can be filmed immediately by mobile devices such as mobile phone or pad, as search sequence.After receiving described search sequence, search engine module 502 is carried out match search according to described search sequence, from the merchandising database of server end, obtain the merchandise news that is complementary with described search sequence, comprise the picture, text description, thumbnail, stock of commodity, various relevant informations such as sales volume, comment in the recent period.For example, the search sequence that receives is " mobile phone ", and then by search, the merchandise news of obtaining comprises the model, parameter, performance, advertising slogan, price, picture of various mobile phones etc.And for example, the search sequence that receives is the picture uploaded of user or based on the instant photo of taking of mobile device, then by finishing instant search in the mode of scheming to search figure, the merchandise news of obtaining includes but not limited to and the similar picture of the picture of uploading or photo and corresponding commodity.
Preferably, described search engine module 502 is in conjunction with described user's IP(Internet Protocol) position, external environment information, historical operation record or/and described search sequence carries out match search.Wherein, described external environment information comprises the on-site weather of user, time, season, red-letter day etc.For example, the search sequence of user's input is " women's shoes ", by obtaining its IP position, the geographic position that obtains this user place is Beijing, current weather is sleet, and be winter current season, then preferably searches in the storehouse at " snow boots in winter " commodity, more preferably, the most fast-selling merchandise news in Beijing area in this commodity storehouse is pushed to the user; If according to the IP address, the geographic position that obtains this user place is Guangzhou, and current weather is that be summer sunny, current season, then preferably searches in " sandals " class commodity storehouse.And for example, the user in Beijing and Guangzhou imports " skin care item " search sequence simultaneously, then at the former, preferentially searches in anti-drying " emollient cream " class commodity storehouse; At the latter, preferentially in refrigerant " suncream " class commodity storehouse, search for.For another example, import " present that send the girl friend " respectively at the different time on Valentine's Day and Christmas Day, then at the former, preferentially in " chocolate " class commodity storehouse, search for; At the latter, preferentially in " Gingersnap house " class commodity storehouse, search for.
Wherein, described historical operation record includes but not limited to search operaqtion record and clicking operation record.For example, the search sequence of user's input is " Cellphone Accessories ", according to the operation note of this user's history, searched for " i Phone " before this user and clicked the peer link of these commodity, then preferentially in the commodity of " i Phone accessory " class, search for; Further, if the operation note according to this user, this user also searched for " earphone " class commodity before and had clicked the peer link of such commodity, and searched for " mobile phone shell " class commodity but do not click the peer link of such commodity, then according to this operation note, judge that this user may buy i Pod but do not buy mobile phone shell, then first search " mobile phone shell " class commodity.
Preferably, described search engine module 502 is carried out on the basis of match search at external environment information and the described search sequence in conjunction with described user, based on semantic analysis or/and match search is carried out in data statistics.For example, the search sequence of user's input is " sending girl friend's present ", because present is semanteme word very widely, related merchandise news amount is very big, in order to improve the accuracy of search efficiency and search, except the external environment information in conjunction with the user is analyzed described search sequence, also need be based on semantic analysis or/and data statistics.Be example with above-mentioned search sequence, based on semantic analysis, obtaining the customer group that described commodity to be searched face is the women, and purposes is for giving a present; Based on data statistics, obtain: (i) the women money commodity that current sales volume is the highest and women user buys at most; (ii) statistics was searched for the user of " giving a present ", was clicked maximum commodity by such user.Further, extract the attribute data in (i), comprise the color, article No., price, quality of commodity etc.For example, it all is pink colour that the highest and women of current sales volume buys maximum women money commodity, then extracts attribute data " pink colour ".Usually, (i) representative is the commodity that current schoolgirl likes best and needs most, and (ii) representative is the current relatively present class commodity of fashion.By in conjunction with (i) and (ii), the Search Results that obtains is the pink colour mobile phone shell.
Wherein, the mode of described coupling includes but not limited to accurately coupling or broad match, and accurately coupling refers to, businessman is that the keyword of commodity setting is in full accord under search sequence and the taxonomic hierarchies; Matching ways such as and broad match refers to, described search sequence gives relevant with the Keywords section coupling, part or intention is correlated with.
Wherein, can from large-scale search platform, independently obtain by search engine module 502 with the merchandise news that described search sequence is complementary, also can obtain in conjunction with large-scale search platform and third party's electricity merchant platform.
Further, described search engine module 502 is carried out match search in conjunction with user's historical search record and described search sequence, obtains the merchandise news of more being close to the users and needing.Wherein, described historical search record includes but not limited to user's history input, click and purchaser record.
After obtaining the merchandise news that is complementary, return module 503 based on page technology by the result, for example JSP, ASP, PHP technology, with thumbnail, link and the concise and to the point explanatory note of the described commodity that are complementary according to certain rule and form, be pushed directly to result of page searching, offer the user and browse.Please continue with reference to Fig. 4, the user imports " long trendy in the overcoat " afterwards in Baidu's search box, by search and coupling, returned among the page result that module 503 returns by the result and to have showed overcoat miscellaneous, these overcoats can be from the commodity on same electricity merchant's platform, as all from Taobao; Also can be the commodity from different electricity merchant platforms, if any from Taobao, have from store, Jingdone district etc.
Preferably, described result returns module 503 according to composite factors such as the picture of commodity, details page quality, user feedbacks, determines that described commodity are in the display location of the page.
Preferably, described system also comprises: the Commdity advertisement pattern is made module, is used for being the commodity coupling of all trades and professions and making optimal advertisement pattern by the industry Aladdin.Particularly, the course of work of described Commdity advertisement pattern making module comprises:
1) according to the operation of user on Search Results, extracts characteristic index;
2) according to described characteristic index, judge user satisfaction and the advertisement pattern of described Search Results is adjusted.
Wherein, described characteristic index comprises: Search Results clicking rate, some rate, page turning rate, mouse stop duration, searching times or user's scoring etc. first.
Wherein, the adjustment of described Search Results can comprise: the size of exhibiting pictures, content, color, page turning time, display location etc.
Further, native system also comprises: the similar clause search module, according to the commodity pictorial information that result of page searching is showed, search for similar picture and corresponding commodity.Particularly, commodity picture or photographic intelligence that this module is showed according to result of page searching, search picture and corresponding commodity similarly by to scheme to search the mode of figure, reach the purpose of precise search similar clause in the commodity storehouse.
Compared with prior art, the system of direct displaying promotion item provided by the present invention has the following advantages:
1) advantage is showed in the advertisement that combines existing large search platform (as Baidu, Google) and electricity merchant platform simultaneously, directly displaying merchandise and service on the large search platform, the very first time is pushed to the shop commodity in face of the user, shortcut to the user provides contrast to buy has promoted user's experience;
2) enriched the popularization content of large search platform, large-scale electricity merchant, middle-size and small-size electricity merchant's popularization and the commercial articles searching of open data platform have been replenished.
Above disclosed only is preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, and therefore the equivalent variations of doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (16)
1. method of directly showing promotion item may further comprise the steps:
Based on the data mining to every profession and trade or business, conclude the class of service under various categorys of employment and the described category of employment, set up industry and professional disaggregated model, the commodity of businessman's correspondence of registration among the different electricity merchants are classified according to the professional disaggregated model of having set up;
Receive the search sequence of user's input;
Carry out match search according to described search sequence based on disaggregated model, obtain the merchandise news that is complementary with described search sequence;
The described merchandise news that is complementary directly is illustrated in result of page searching.
2. method according to claim 1 and 2, wherein, the search sequence of described reception comprises literal, picture or photo.
3. method according to claim 2, wherein, described match search specifically comprises:
According to the picture that receives or photo, the picture that search and described picture or photo are similar and corresponding commodity.
4. method according to claim 1 and 2, wherein, based on user's IP position, external environment information or/and the historical operation record described Search Results is screened and sorts.
5. method according to claim 4, wherein, also based on semantic analysis or/and data statistics described Search Results is screened and sorts.
6. according to each described method of claim 1-5, wherein, also comprise:
According to the commodity pictorial information that result of page searching is showed, search for similar picture and corresponding commodity.
7. method according to claim 1 wherein, also comprises:
According to industry or business businessman is classified.
8. method according to claim 1 wherein, also comprises:
According to the operation of user on Search Results, extract characteristic index;
According to described characteristic index, judge user satisfaction and the advertisement pattern of described Search Results is adjusted.
9. system that directly shows promotion item comprises:
Taxonomic hierarchies is set up module, based on the data mining to every profession and trade or business, conclude the class of service under various categorys of employment and the described category of employment, set up industry and professional disaggregated model, the commodity of businessman's correspondence of registration among the different electricity merchants are classified according to the professional disaggregated model of having set up;
Search engine module is used for receiving the search sequence that the user imports, and carries out match search according to described search sequence based on disaggregated model, obtains the merchandise news that is complementary with described search sequence;
The result returns module, is used for the described merchandise news that is complementary directly is illustrated in result of page searching.
10. system according to claim 9, wherein, the search sequence of described reception comprises that literal, picture are or/and photo.
11. system according to claim 10, wherein, described search engine module is according to the picture that receives or photo, the picture that search and described picture or photo are similar and corresponding commodity.
12. system according to claim 9, wherein, described search engine module based on user's IP position, external environment information or/and the historical operation record described Search Results is screened and sorts.
13. system according to claim 12, wherein, described search engine module also based on semantic analysis or/and data statistics described Search Results is screened and sorts.
14. system according to claim 9 wherein, also comprises: the similar clause search module, according to the commodity pictorial information that result of page searching is showed, search for similar picture and corresponding commodity.
15. system according to claim 9, wherein, the concrete course of work that described taxonomic hierarchies is set up module also comprises: according to industry or business businessman is classified.
16. system according to claim 9, wherein, described system also comprises:
The Commdity advertisement pattern is made module, is used to the commodity coupling of all trades and professions and makes optimal advertisement pattern, and wherein, the course of work that described Commdity advertisement pattern is made module comprises:
According to the operation of user on Search Results, extract characteristic index;
According to described characteristic index, judge user satisfaction and the advertisement pattern of described Search Results is adjusted.
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