CN108648009A - A kind of advertisement sending method and device - Google Patents
A kind of advertisement sending method and device Download PDFInfo
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- CN108648009A CN108648009A CN201810445134.2A CN201810445134A CN108648009A CN 108648009 A CN108648009 A CN 108648009A CN 201810445134 A CN201810445134 A CN 201810445134A CN 108648009 A CN108648009 A CN 108648009A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
Abstract
Present disclose provides a kind of advertisement sending method and devices, wherein this method includes：The search key that user inputs in search box is obtained, and keyword is sent to server；Receive the ad data associated with keyword that server is sent；According to the historical search keyword and ad data of user, recommend recommended advertisements in frame in advertisement；And/or when detecting that user opens search box, display advertisement recommendation information is carried out in described search frame.The embodiment of the present disclosure can improve the efficiency of advertisement dispensing.
Description
Technical field
This disclosure relates to technical field of information processing, in particular to a kind of advertisement sending method and device.
Background technology
In the prior art, when carrying out advertisement pushing, typically according to pre-set putting mode, the release time
Be fixed dispensing in user's displaying live view webpage, this kind of mode do not account for user can interested advertisement incline
To, and due to this kind of advertisement putting mode be hardness to user's advertisement, user can not select interested to oneself
Advertisement play out；And then it is less efficient to cause advertisement to be launched.
Invention content
In view of this, the disclosure is designed to provide a kind of advertisement sending method and device, to improve advertisement dispensing
Efficiency.
In a first aspect, the embodiment of the present disclosure provides a kind of method of advertisement pushing, including：
The search key that user inputs in search box is obtained, and the keyword is sent to server, so that institute
It states server and ad data associated with the keyword is obtained according to the keyword；
Receive the ad data associated with the keyword that the server is sent；
According to the historical search keyword of the user and the ad data, recommend recommended advertisements in frame in advertisement；
And/or when detecting that the user opens search box, display advertisement recommendation is carried out in described search frame
Breath；Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
With reference to first aspect, the embodiment of the present disclosure provides the first possible embodiment of first aspect, wherein institute
It is Webpage search frame and/or application program search box to state search box.
With reference to first aspect or the first possible embodiment of first aspect, the embodiment of the present disclosure provide first
Second of possible embodiment of aspect, wherein when described search frame is Webpage search frame, the method further includes：
Whether the state for detecting webpage is abnormal；
If the webpage is abnormality, when detecting that user opens other browsers, by the advertisement recommendation
Breath is sent to the browser, when so that the user opening other browsers, is shown in the search box of the webpage of the browser
The advertisement recommendation information.
With reference to first aspect or the first possible embodiment of first aspect, the embodiment of the present disclosure provide first
The third possible embodiment of aspect, wherein the history keyword word is that user is defeated in search box in preset time period
Indegree is more than the keyword of preset value.
With reference to first aspect, the embodiment of the present disclosure provides the 4th kind of possible embodiment of first aspect, wherein institute
The mark for stating advertisement to be recommended includes：It is described that display advertisement recommendation information is carried out in described search frame including advertisement keyword,
Including：
Filling advertisement keyword is shown in described search frame.
With reference to first aspect, the embodiment of the present disclosure provides the 5th kind of possible embodiment of first aspect, wherein institute
It states and carries out display advertisement recommendation information in described search frame, including：
Drop-down list is generated below described search frame, advertisement recommendation information is shown in the drop-down list.
The embodiment of the present disclosure includes following advantageous effect：When user carries out keyword search, searched according to the history of user
Rope information carries out recommending relevant advertisement to user, more targetedly, and also allows for user and obtains effectively advertisement, Jin Erke
To improve the efficiency of advertisement dispensing.
Second aspect, the embodiment of the present disclosure additionally provide a kind of advertisement pushing device, including：
Acquisition module, the search key inputted in search box for obtaining user, and the keyword is sent to
Server, so that the server obtains ad data associated with the keyword according to the keyword；
Receiving module, the ad data associated with the keyword sent for receiving the server；
Advertisement recommending module is used for the historical search keyword according to the user and the ad data, is pushed away in advertisement
Recommend recommended advertisements in frame；
And/or display module, for when detecting that the user opens search box, being shown in described search frame
Show advertisement recommendation information；Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
In conjunction with second aspect, the embodiment of the present disclosure provides the first possible embodiment of second aspect, wherein institute
Device is stated, further includes：
Whether detection module, the state for when described search frame is Webpage search frame, detecting webpage are abnormal；
Sending module, if being abnormality for the webpage, when detecting that user opens other browsers, by institute
It states advertisement recommendation information and is sent to the browser, when so that the user opening other browsers, in the webpage of the browser
The display advertisement recommendation information in search box.
In conjunction with second aspect, the embodiment of the present disclosure provides second of possible embodiment of second aspect, wherein institute
Display module is stated, is specifically used for：Filling advertisement keyword is shown in described search frame.
The embodiment of the present disclosure can include the following benefits：When user carries out keyword search, according to user's
Historical search information carries out recommending relevant advertisement to user, more targetedly, and also allows for user and obtains effectively advertisement,
And then the efficiency of advertisement dispensing can be improved.
The third aspect, the embodiment of the present disclosure additionally provide a kind of advertisement pushing device, including：Processor, can for storing
The memory executed instruction；
Wherein, the processor is configured as：
The search key that user inputs in search box is obtained, and the keyword is sent to server, so that institute
It states server and ad data associated with the keyword is obtained according to the keyword；
Receive the ad data associated with the keyword that the server is sent；
According to the historical search keyword of the user and the ad data, recommend recommended advertisements in frame in advertisement；
And/or when detecting that the user opens search box, display advertisement recommendation is carried out in described search frame
Breath；Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
To enable the above objects, features, and advantages of the disclosure to be clearer and more comprehensible, preferred embodiment cited below particularly, and coordinate
Appended attached drawing, is described in detail below.
Description of the drawings
It, below will be to needed in the embodiment attached in order to illustrate more clearly of the technical solution of the embodiment of the present disclosure
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the disclosure, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows a kind of flow chart for advertisement sending method that an embodiment of the present disclosure is provided；
Fig. 2 shows the flow charts for another advertisement sending method that the disclosure another embodiment is provided；
Fig. 3 shows that the schematic diagram at interface is recommended in a kind of advertisement that an embodiment of the present disclosure is provided；
Fig. 4 shows a kind of structural schematic diagram for advertisement pushing device that another embodiment of the disclosure is provided；
Fig. 5 shows the structural schematic diagram for another advertisement pushing device that another embodiment of the disclosure is provided；
Fig. 6 shows the structural schematic diagram for another advertisement pushing device that disclosure further embodiment is provided；
Fig. 7 shows a kind of structural schematic diagram for advertisement pushing device that another embodiment of the disclosure is provided.
Specific implementation mode
To keep the purpose, technical scheme and advantage of the embodiment of the present disclosure clearer, below in conjunction with the embodiment of the present disclosure
The technical solution in the embodiment of the present disclosure is clearly and completely described in middle attached drawing, it is clear that described embodiment is only
It is disclosure a part of the embodiment, instead of all the embodiments.The disclosure being usually described and illustrated herein in the accompanying drawings is real
Applying the component of example can be arranged and designed with a variety of different configurations.Therefore, below to the disclosure that provides in the accompanying drawings
The detailed description of embodiment is not intended to limit claimed the scope of the present disclosure, but is merely representative of the selected reality of the disclosure
Apply example.Based on embodiment of the disclosure, institute that those skilled in the art are obtained without making creative work
There is other embodiment, belongs to the range of disclosure protection.
In view of existing advertisement sending method majority be according to the putting mode that pre-sets and release time with
Dispensing is fixed when the displaying live view webpage of family, does not account for the interest tendency of user, causes advertisement to be launched less efficient, into
And cause advertisement benefit relatively low；Based on this, the embodiment of the present disclosure provides a kind of advertisement sending method and device, below by reality
Example is applied to be described.
The implementation environment of the embodiment of the present disclosure includes terminal and server, and data biography can be established between terminal and server
Defeated channel, the terminal can be the equipment such as mobile phone, tablet computer, computer, smartwatch；Server be single server or
Cluster does not limit herein.
Embodiment shown in referring to Fig.1 provides a kind of advertisement sending method in the embodiment of the present disclosure, and this method is suitable for
On a certain device being arranged in terminal or in terminal, this method comprises the following steps：
S101, terminal obtain the search key that user inputs in search box, and the keyword is sent to service
Device, so that the server obtains ad data associated with the keyword according to the keyword.
User is by inputting search key in search box when carrying out content search；For example, user is searching for
When the relevant information of a certain football team, team's title, or input team's title and other keywords may be directly inputted
Combination, such as team+race；The keyword that user inputs in search box, the wherein search are obtained in the embodiment of the present disclosure
Frame can be：1, Webpage search frame；2, application program (APP) search box；The application program search box, such as can be in terminal
The search box of application shop；The keyword input by user obtained can be single keyword, can also be two or two
Above crucial contamination.
After the search key that above-mentioned server receiving terminal is sent, server obtains and the key according to the keyword
The associated ad data of word；Illustratively, server carries out semantic parsing to the keyword, the result based on semanteme parsing into
Row obtains and the relevant ad data of the keyword；Ad data is stored in ad pool, and there are one each ad data correspondences
Or multiple advertisement keywords (advertisement tag).Again alternatively, server also carries out keyword extraction to the ad data of storage, according to
The registration of the keyword extracted from ad data and above-mentioned search key is determined ad data and the search is crucial
Whether word is associated with and associated degree；Server can also be to be carried out according to the above-mentioned search received using other modes herein
Keyword obtains ad data associated with the search key.
After server obtains ad data associated with above-mentioned search key, which is sent to end
End.
S102, terminal receive the ad data associated with the keyword that the server is sent.
The ad data may include multiple ad contents, each ad content can be include the ad content with
The correlation degree information and timestamp of search key, wherein timestamp are used to identify the timeliness of the advertisement, such as can be
The shelf life etc. of the advertisement.
The historical search keyword and the ad data of S103, terminal according to the user are recommended to push away in frame in advertisement
Recommend advertisement.
History advertising words herein can be that within a preset period of time, user is more than preset value in search box input number
Keyword, such as keyword of the input number at 5 times or more in nearest one week.
It can be the preset advertisement position shown in the specific location of a certain page that frame is recommended in above-mentioned advertisement, excellent
Selection of land, terminal obtain the position coordinates of cursor in real time, show that frame is recommended in advertisement at the position coordinates of cursor.
In the present embodiment, because the ad data transmitted by server may be to include multiple ad contents, if will
Multiple advertisement pushing can cause number of ads big to user, and user experience is bad, and not have specific aim；At this time terminal according to
The historical search keyword for the ad data and user that the server received is sent, filter out being more in line with user interest
The advertisement of tendency, and carry out recommending the advertisement to user, it can accomplish targetedly to user's advertisement.Terminal root herein
According to the historical search keyword and ad data of user to user's recommended advertisements, can be achieved in the following ways：
Content that terminal-pair ad data is included carry out Keywords matching obtain with the highest advertisement of historical search Keywords matching degree,
The highest advertisement of matching degree is recommended to user；Certainly, may be otherwise is using other modes, and this will not be repeated here.
For example, the search key that user this time inputs is " Division A League Matches of Spanish Football ", which is sent to service by terminal
Device, server obtains and the relevant all ad datas of keyword " Division A League Matches of Spanish Football ", and the ad data is sent to terminal, terminal
Receive the ad data, and further obtain the user historical search keyword (terminal count apart from the nearest period
Interior, the number of user input is more than the keyword of preset value as history keyword word), for example historical search keyword is " imperial horse
Delhi ", then terminal can be carried out carrying out analyzing processing to the ad data that receives according to the search key " Real Madrid ",
And recommend and " Real Madrid " relevant ad data to user.It should be noted that herein by way of example only, it is above-mentioned to go through
The quantity of history search key can be multiple, and can also be includes keyword that this user inputs in search box.
With reference to embodiment shown in Fig. 2, a kind of advertisement sending method is provided in the present embodiment, it is above-mentioned in the present embodiment
Step S102, it further includes later walking as follows to receive the ad data associated with the keyword that the server is sent
Suddenly：
S104, when detecting that the user opens search box, display advertisement recommendation information is carried out in described search frame；
Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
The historical search keyword for the ad data and user that above-mentioned terminal is sent according to server generates to be recommended wide
It accuses, the information based on the advertisement to be recommended generates advertisement recommendation information；And when detecting that user opens search box, in search box
Interior display advertisement recommendation information.
Usual user is blank when opening the search box of Webpage search frame or APP, in search box, and search box
Position make the position that user is initially noted that, in the present embodiment, show that advertisement recommendation information can improve extensively in search box
The exposure rate of announcement improves efficiency and read probability that advertisement is launched.
Wherein, above-mentioned advertisement recommendation information includes the mark of advertisement to be recommended, which can be advertisement keyword, this
When can be shown in search box filling advertisement keyword.The advertisement keyword can be the introduction of the classification of advertisement, advertisement
Property word etc.；Such as can be " football ", " Real Madrid is with money athletic equipment ", " Real Madrid ball match admission ticket " etc., it uses
Family generates advertisement acquisition when seeing advertisement keyword, by clicking the operation triggering terminal such as search button or percussion enter key
Request, and then terminal obtains the advertisement, and show the advertisement to user.
In the present embodiment, above-mentioned can also be to generate drop-down list in the lower section of search box, be shown in the drop-down list
Advertisement recommendation information；With reference to shown in Fig. 3, when user opens search box, shown in the drop-down list of the lower section of the search box wide
Accuse recommendation information.Since user is when opening search box, the attention of user is concentrated on search box, at this time in search box
And/or advertisement recommendation information is shown in the drop-down list of search box, the efficiency of advertisement recommendation is not only increased, advertisement is also improved
Exposure rate.
When terminal detects that user is directed to the operation of advertisement recommendation information, such as user clicks a certain advertisement and recommends
Information terminal or shows the ad content to the user at this time；And then realize effective dispensing, so that the benefit of advertisement is carried
It is high.
In another embodiment of the disclosure, with reference to shown in Fig. 4, when user is the search key inputted in Webpage search frame
When word, the above method further includes following steps：
Whether S105, the state for detecting webpage are abnormal；
Whether terminal detection webpage there are the exceptions such as load time long, loading content display confusion, the specific can be that
Terminal obtains the load time of webpage, and the load time is compared with preset time value, when the load of the webpage
Between when exceeding preset time value, it is abnormal to judge that webpage occurs.
The advertisement is pushed away when detecting that user opens other browsers if S106, the webpage are abnormality
It recommends information and is sent to the browser, when so that the user opening other browsers, in the search box of the webpage of the browser
Show the advertisement recommendation information.
For user when opening some browser, if there is webpage exception, user can reopen other browsers；This
In embodiment, user Webpage search frame input search key after, if at this time webpage if there is it is stuck, can not refresh
Phenomenon, terminal can show that advertisement pushes away when detecting that user opens other browsers in the Webpage search frame of other browsers
Information is recommended, or drop-down list is generated below the search box of other browsers, shows that advertisement is recommended in the drop-down list
Information.And then realize when webpage breaks down, it also can continue to carry out advertisement when user opens the webpage of other browsers
Recommend.
Following device embodiments for the disclosure can be used for executing embodiments of the present disclosure.For disclosure device
Undisclosed detail in embodiment, is referred to the description of above method embodiment.
Illustratively, in the above method, if it is the search key of the search box input in webpage, simultaneously will can be
The URL (Uniform Resource Locator, uniform resource locator) of the keyword and webpage is sent to server, service
Device carries out obtaining associated ad data according to the keyword and URL, and the mode obtained can be obtained from server local
It takes, can also be to be crawled by network.It should be noted that the ad data with now be equipped with one or more labels,
Server according to can the label carry out this and judge whether ad data is associated with above-mentioned keyword or URL.
Referring to Figure 5, a kind of advertisement pushing device is provided in one embodiment of the disclosure, the device, including：
Acquisition module 201, the search key inputted in search box for obtaining user, and the keyword is sent
To server；
Receiving module 202, the ad data associated with the keyword sent for receiving the server；
Advertisement recommending module 203 is used for the historical search keyword according to the user and the ad data, in advertisement
Recommend recommended advertisements in frame.
With reference to embodiment shown in fig. 6, a kind of advertisement pushing device provided in the embodiment of the present disclosure includes：Above-mentioned obtains
Modulus block 201, receiving module 202, advertisement recommending module 203 and display module 204.
The display module 204, for when detecting that the user opens search box, being shown in described search frame
Advertisement recommendation information；Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
In another embodiment of the disclosure, above-mentioned advertisement pushing device further includes：
Whether detection module, the state for when described search frame is Webpage search frame, detecting webpage are abnormal；
Sending module, if being abnormality for the webpage, when detecting that user opens other browsers, by institute
It states advertisement recommendation information and is sent to the browser, when so that the user opening other browsers, in the webpage of the browser
The display advertisement recommendation information in search box.
Display module is specifically used for：Filling advertisement keyword is shown in described search frame.
A kind of advertisement pushing device is provided in the further embodiment of the disclosure, including：Processor 600, for storing
The memory 620 of executable instruction；
Wherein, the processor 600 is configured as：
The search key that user inputs in search box is obtained, and the keyword is sent to server；
Receive the ad data associated with the keyword that the server is sent；
According to the historical search keyword of the user and the ad data, recommend recommended advertisements in frame in advertisement；
And/or when detecting that the user opens search box, display advertisement recommendation is carried out in described search frame
Breath；Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
With reference to embodiment shown in Fig. 7, specifically, processor 600, for reading the program in memory 620, under execution
Row process：
The keyword is sent by transceiver 610, or receives ad data associated with the keyword；
Transceiver 610, for sending and receiving data under the control of processor 600.
Wherein, in the figure 7, bus architecture may include the bus and bridge of any number of interconnection, specifically by processor 600
The various circuits for the memory that the one or more processors and memory 620 of representative represent link together.Bus architecture is also
Various other circuits of such as peripheral equipment, voltage-stablizer and management circuit or the like can be linked together, these are all
It is it is known in the art, therefore, it will not be further described herein.Bus interface provides interface.Transceiver 610 can
To be multiple element, that is, includes transmitter and receiver, the list for being communicated over a transmission medium with various other devices is provided
Member.For different user equipmenies, user interface 630, which can also be, external the interface for needing equipment is inscribed, and connection is set
Standby including but not limited to keypad, display, loud speaker, microphone, control stick etc..
Processor 600 is responsible for bus architecture and common processing, and memory 620 can store processor 600 and hold
Used data when row operation.
What the embodiment of the present disclosure was provided carries out the computer program product of advertisement sending method and device, including stores
The computer readable storage medium of program code, the instruction that said program code includes can be used for executing in previous methods embodiment
The method, specific implementation can be found in embodiment of the method, and details are not described herein.
The device for the advertisement pushing that the embodiment of the present disclosure is provided can be that the specific hardware or be installed in equipment is set
Standby upper software or firmware etc..The technique effect of the device that the embodiment of the present disclosure is provided, realization principle and generation and aforementioned
Embodiment of the method is identical, and to briefly describe, device embodiment part does not refer to place, can refer to corresponding in preceding method embodiment
Content.It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, dress
The specific work process with unit is set, can refer to the corresponding process in above method embodiment, details are not described herein.
In the embodiment that the disclosure is provided, it should be understood that disclosed device and method, it can be by others side
Formula is realized.The apparatus embodiments described above are merely exemplary, for example, the division of the unit, only one kind are patrolled
Volume function divides, formula that in actual implementation, there may be another division manner, in another example, multiple units or component can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some communication interfaces, device or unit
It connects, can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in the embodiment that the disclosure provides can be integrated in a processing unit, also may be used
It, can also be during two or more units be integrated in one unit to be that each unit physically exists alone.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer read/write memory medium.Based on this understanding, the technical solution of the disclosure is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be expressed in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be
People's computer, server or network equipment etc.) execute each embodiment the method for the disclosure all or part of step.
And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.
It should be noted that：Similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined, then it further need not be defined and explained in subsequent attached drawing in a attached drawing, in addition, term " the
One ", " second ", " third " etc. are only used for distinguishing description, are not understood to indicate or imply relative importance.
Finally it should be noted that：Embodiment described above, the only specific implementation mode of the disclosure, to illustrate the disclosure
Technical solution, rather than its limitations, the protection domain of the disclosure is not limited thereto, although with reference to the foregoing embodiments to this public affairs
It opens and is described in detail, it will be understood by those of ordinary skill in the art that：Any one skilled in the art
In the technical scope that the disclosure discloses, it can still modify to the technical solution recorded in previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of embodiment of the present disclosure technical solution.The protection in the disclosure should all be covered
Within the scope of.Therefore, the protection domain of the disclosure shall be subject to the protection scope of the claim.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that including：
The search key that user inputs in search box is obtained, and the keyword is sent to server, so that the clothes
Device be engaged according to keyword acquisition ad data associated with the keyword；
Receive the ad data associated with the keyword that the server is sent；
According to the historical search keyword of the user and the ad data, recommend recommended advertisements in frame in advertisement；
And/or when detecting that the user opens search box, display advertisement recommendation information is carried out in described search frame；Its
In, the advertisement recommendation information includes the mark of advertisement to be recommended.
2. according to the method described in claim 1, it is characterized in that, described search frame is Webpage search frame and/or application program
Search box.
3. method according to claim 1 or 2, which is characterized in that when described search frame is Webpage search frame, the method
Further include：
Whether the state for detecting webpage is abnormal；
If the webpage is abnormality, when detecting that user opens other browsers, the advertisement recommendation information is sent out
It send to the browser, when so that the user opening other browsers, in the search box of the webpage of the browser described in display
Advertisement recommendation information.
4. method according to claim 1 or 2, which is characterized in that the history keyword word is：Within a preset period of time,
User inputs the keyword that number is more than preset value in search box.
5. according to the method described in claim 1, it is characterized in that, the mark of the advertisement to be recommended includes：It is closed including advertisement
Keyword, it is described to carry out showing advertisement recommendation information in described search frame, including：
Filling advertisement keyword is shown in described search frame.
6. according to the method described in claim 1, it is characterized in that, described carry out display advertisement recommendation in described search frame
Breath, including：
Drop-down list is generated below described search frame, advertisement recommendation information is shown in the drop-down list.
7. a kind of advertisement pushing device, which is characterized in that including：
Acquisition module, the search key inputted in search box for obtaining user, and the keyword is sent to service
Device, so that the server obtains ad data associated with the keyword according to the keyword；
Receiving module, the ad data associated with the keyword sent for receiving the server；
Advertisement recommending module is used for the historical search keyword according to the user and the ad data, recommends frame in advertisement
In recommended advertisements；
And/or display module, it is wide for when detecting that the user opens search box, carrying out showing in described search frame
Accuse recommendation information；Wherein, the advertisement recommendation information includes the mark of advertisement to be recommended.
8. device according to claim 7, which is characterized in that further include：
Whether detection module, the state for when described search frame is Webpage search frame, detecting webpage are abnormal；
Sending module, will be described wide when detecting that user opens other browsers if being abnormality for the webpage
It accuses recommendation information and is sent to the browser, when so that the user opening other browsers, in the search of the webpage of the browser
The display advertisement recommendation information in frame.
9. device according to claim 7, which is characterized in that the display module is specifically used for：In described search frame
Display filling advertisement keyword.
10. a kind of advertisement pushing device, which is characterized in that including：Processor, the memory for storing executable instruction；
Wherein, the processor is configured as：
The search key that user inputs in search box is obtained, and the keyword is sent to server, so that the clothes
Device be engaged according to keyword acquisition ad data associated with the keyword；
Receive the ad data associated with the keyword that the server is sent；
According to the historical search keyword of the user and the ad data, recommend recommended advertisements in frame in advertisement；
And/or when detecting that the user opens search box, display advertisement recommendation information is carried out in described search frame；Its
In, the advertisement recommendation information includes the mark of advertisement to be recommended.
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|---|---|---|---|
| CN201810445134.2A CN108648009A (en) | 2018-05-10 | 2018-05-10 | A kind of advertisement sending method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810445134.2A CN108648009A (en) | 2018-05-10 | 2018-05-10 | A kind of advertisement sending method and device |
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| CN108648009A true CN108648009A (en) | 2018-10-12 |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111107402A (en) * | 2019-12-18 | 2020-05-05 | 腾讯科技（深圳）有限公司 | Display method and device of advertisement information |
| CN111222909A (en) * | 2019-11-26 | 2020-06-02 | 湖南海得利网络科技有限公司 | Method for positioning, putting and displaying network advertisement |
| CN111598595A (en) * | 2019-02-21 | 2020-08-28 | 阿里巴巴集团控股有限公司 | Information stream data display method and device and terminal equipment |
| CN111984857A (en) * | 2020-06-28 | 2020-11-24 | 百度在线网络技术（北京）有限公司 | Information pushing method and device, electronic equipment and storage medium |
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| CN113111216B (en) * | 2020-01-13 | 2023-11-03 | 百度在线网络技术（北京）有限公司 | Advertisement recommendation method, device, equipment and storage medium |
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| CN112541787A (en) * | 2020-12-09 | 2021-03-23 | 北京奇艺世纪科技有限公司 | Advertisement recommendation method, system, storage medium and electronic device |
| CN112541787B (en) * | 2020-12-09 | 2023-12-19 | 北京奇艺世纪科技有限公司 | Advertisement recommendation method, advertisement recommendation system, storage medium and electronic equipment |
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