CN111984857B - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- CN111984857B CN111984857B CN202010594823.7A CN202010594823A CN111984857B CN 111984857 B CN111984857 B CN 111984857B CN 202010594823 A CN202010594823 A CN 202010594823A CN 111984857 B CN111984857 B CN 111984857B
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- 238000000034 method Methods 0.000 title claims abstract description 58
- 230000000007 visual effect Effects 0.000 claims abstract description 16
- 230000015654 memory Effects 0.000 claims description 19
- 238000004590 computer program Methods 0.000 claims description 10
- 230000004044 response Effects 0.000 claims description 8
- 239000000284 extract Substances 0.000 claims description 2
- 238000000605 extraction Methods 0.000 claims description 2
- 238000010586 diagram Methods 0.000 description 12
- 238000004891 communication Methods 0.000 description 4
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- 239000004973 liquid crystal related substance Substances 0.000 description 2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
Abstract
The application discloses a pushing method and device of information, electronic equipment and a storage medium, and relates to the technical field of intelligent searching and cloud platforms. The specific implementation scheme is as follows: and responding to the acquired search page refreshing request, acquiring information to be pushed associated with the search page, and acquiring the current position of a target area, wherein the target area is a visual area of the search page before the search page refreshing request is acquired, and then determining the current position of the target area as the display position of the information to be pushed in the search page. When a refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved.
Description
Technical Field
The application relates to the technical field of computers, in particular to the technical field of intelligent searching and cloud platforms, and especially relates to a pushing method and device of information, electronic equipment and a storage medium.
Background
Currently, when a user searches through a search engine, a browser page can display push information in addition to search results. If the user is not satisfied with the search results, the search engine may be re-requested through a refresh operation.
Therefore, how to ensure that the pushed information is normally exposed after the page refreshing is a problem to be solved.
Disclosure of Invention
The application provides a pushing method, a pushing device, electronic equipment and a storage medium for information for improving the exposure rate and the click rate of pushed information.
According to a first aspect, there is provided a method for pushing information, including:
responding to the acquired search page refreshing request, and acquiring information to be pushed associated with the search page;
acquiring the current position of a target area of the search page, wherein the target area is a visual area of the search page before responding to the acquired search page refreshing request; and
and determining the current position of the target area as the display position of the information to be pushed in the search page so as to display the information to be pushed in the target area of the search page.
According to the information pushing method, information to be pushed associated with a search page is obtained by responding to an obtained search page refreshing request, and the current position of a target area is obtained, wherein the target area is a search page visible area before the search page refreshing request is obtained, and then the current position of the target area is determined to be the display position of the information to be pushed in the search page. When a refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved.
According to a second aspect, there is provided a pushing device of information, comprising:
the first acquisition module is used for responding to the acquired search page refreshing request and acquiring information to be pushed associated with the search page;
the second acquisition module is used for acquiring the current position of a target area of the search page, wherein the target area is a visual area of the search page before the response to the acquired search page refreshing request; and
The first determining module is used for determining the current position of the target area as the display position of the information to be pushed in the search page so as to display the information to be pushed in the target area of the search page.
According to the information pushing device, information to be pushed associated with a search page is obtained by responding to an obtained search page refreshing request, and the current position of a target area is obtained, wherein the target area is a search page visible area before the search page refreshing request is obtained, and then the current position of the target area is determined to be the display position of the information to be pushed in the search page. Therefore, when the refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved
According to a third aspect, there is provided an electronic device comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
The memory stores instructions executable by the at least one processor to enable the at least one processor to perform the information pushing method described in the embodiment of the above aspect.
According to a fourth aspect, there is provided a non-transitory computer-readable storage medium having stored thereon computer instructions for causing the computer to execute the information pushing method according to the embodiment of the above aspect.
According to a fifth aspect, a computer program product is provided, comprising a computer program which, when being executed by a processor, implements a method of pushing information according to an embodiment of the above-mentioned aspect.
According to the embodiment of the application, when the refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved.
Other effects of the above alternative will be described below in connection with specific embodiments.
Drawings
The drawings are for better understanding of the present solution and do not constitute a limitation of the present application. Wherein:
fig. 1 is a flow chart of a method for pushing information according to an embodiment of the present application;
FIG. 2 is a schematic diagram of a search page according to an embodiment of the present application;
fig. 3 is a schematic diagram showing a search page on an electronic device according to an embodiment of the present application;
fig. 4 is a second display schematic diagram of a search page on an electronic device provided in an embodiment of the present application;
fig. 5 is a flow chart of another information pushing method provided in the embodiment of the present application;
fig. 6 is a flow chart of another information pushing method provided in the embodiment of the present application;
fig. 7 is a flow chart of another information pushing method provided in the embodiment of the present application;
FIG. 8 is a schematic distribution diagram of the rest of search results according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of an information pushing device according to an embodiment of the present application;
fig. 10 is a block diagram of an electronic device according to a method for pushing information according to an embodiment of the present application.
Detailed Description
Exemplary embodiments of the present application are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present application to facilitate understanding, and should be considered as merely exemplary. Accordingly, one of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Information pushing methods, devices, electronic equipment and storage media of the embodiments of the present application are described below with reference to the accompanying drawings.
According to the information pushing device method, when the refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the information to be pushed are improved, the information to be pushed is associated with the search page, and the pushing accuracy is improved.
Fig. 1 is a flow chart of a method for pushing information provided in an embodiment of the present application.
The information pushing device method can be executed by a browser or a server, wherein the server can be a local server or a cloud server so as to display information to be pushed at the current browsing position of a search page when a refresh request is acquired.
As shown in fig. 1, the method for pushing information includes:
step 101, in response to the acquired search page refreshing request, acquiring information to be pushed associated with the search page.
The user can input a search term in a search box provided by the browser to search, and the browser returns to the search page. The search page comprises a search result, push information and the like.
For example, after the user inputs the term "aa", a search page shown in fig. 2 is obtained, fig. 2 is a schematic diagram of a search page provided in an embodiment of the present application, and fig. 3 is a display schematic diagram one of a search page on an electronic device provided in an embodiment of the present application.
In fig. 2, the top 221 of the search page 220 includes pushed information: advertisement 1, advertisement 2, recommended term 1 and recommended term 2; the remaining area 222 of the search page includes n search results, i.e., search result 1, search result 2, search result 3, search result 4, search result 5, search results 6 and …, and search result n. In fig. 3, a search box 311 is displayed on the display interface 310 of the electronic device, where the search word in the search box 311 is "aa", and advertisement 1, advertisement 2, recommended search word 1, recommended search word 2, search result 1, search result 2, search result 3, and search result 4 in the search page 210.
In the process of browsing the search page, if the search result is found to be unsatisfactory, the user can perform refresh operation. For example, a display interface of the electronic device is triggered, a refresh control is displayed on the display interface of the electronic device, and the page is refreshed by triggering the refresh control. At this time, the browser acquires a search page refresh request. The electronic equipment can be a mobile phone, a computer and the like.
And the browser responds to the acquired search page refreshing request and acquires information to be pushed associated with the search page. Specifically, the browser can acquire information with higher association degree with the search term from the local history search result record, and the information is used as information to be pushed. The information to be pushed can be advertisements, search recommended words and the like. That is, when the search page refresh request is acquired, the information to be pushed associated with the search page is reacquired in response to the search page refresh request.
For example, the search term input by the user is "second-hand car", and the search recommended term "second-hand car valuation" and the advertisement of second-hand car valuation can be used as the information to be pushed.
Step 102, obtaining the current position of the target area of the search page.
In this embodiment, the target area refers to a visual area of the search page before responding to the acquired search page refresh request. That is, the target area is an area of the search page displayed on the display interface of the electronic device when the search page refresh request is acquired, that is, a current browsing position of the user on the search page.
When the current position of the target area of the search page is obtained, the browser can determine the current position of the target area of the search page according to the script.
For example, when the user performs the refresh operation on the display interface shown in fig. 3, the target area of the search page is located in the area from advertisement 1 to search result 4.
The user performs an upward sliding operation on the display interface 310 shown in fig. 3, so as to obtain fig. 4, where fig. 4 is a second display schematic diagram of a search page on an electronic device provided in an embodiment of the present application. If the user performs the refresh operation on the display interface 310 shown in fig. 4, the current location of the target area of the search page is the area from the recommended search term 1 to the search result 6.
And 103, determining the current position of the target area as the display position of the information to be pushed in the search page so as to display the information to be pushed in the target area of the search page.
In practice, the push information is typically at a specific location on the search page, such as the top, bottom, etc. If the information to be pushed, which is acquired based on the search page refreshing request, is placed at the top of the search page, and the user continues browsing from the current browsing position, the exposure rate and the click rate of the pushed information are obviously affected.
Based on this, in this embodiment, the current location of the target area of the search page is determined as the display location of the information to be pushed in the search page, so as to display the information to be pushed in the current location of the target area.
For example, the user performs a refresh operation on the display interface shown in fig. 4, and the obtaining information to be pushed in response to the obtained search page refresh request is: advertisement 1, advertisement 3, recommended term 2, recommended term 3, recommended term 4, then these information to be pushed can be displayed at the current browsing position shown in fig. 4.
Therefore, when the search page refreshing request is acquired, the re-acquired information to be pushed is displayed at the position of the target area of the search page, and when the user continues browsing from the position of the target area of the search page, the user can browse the information to be pushed, so that the exposure rate and the click rate of the pushed information are improved.
In the embodiment of the application, when the refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved.
In practical application, a large amount of information to be pushed related to a search page may be acquired, and a display interface of the electronic device is limited, so that in order to improve accuracy of pushing information, in one embodiment of the present application, a preset amount of information to be pushed may be extracted for pushing. Fig. 5 is a schematic flow chart of another information pushing method according to an embodiment of the present application.
As shown in fig. 5, determining the current position of the target area as the display position of the information to be pushed in the search page includes:
step 401, obtaining display priorities of N pieces of information to be pushed.
In this embodiment, in response to the acquired search page refresh request, N pieces of information to be pushed associated with the search page are acquired, where N is a positive integer greater than 1.
When the display position of the information to be pushed in the search page is determined, according to the association degree between each information to be pushed and the search word, the display priority of the N information to be pushed is obtained. The higher the association degree between the information to be pushed and the search term is, the higher the corresponding display priority is.
Step 402, extracting the first M pieces of information to be pushed with the highest display priority from the N pieces of information to be pushed according to the area of the target area and the number of the N pieces of information to be pushed.
Specifically, the proportion of the area occupied by the information to be pushed in the target area may be preset, for example, the information to be pushed occupies two thirds of the area of the target area, so that the area occupied by the information to be pushed in the target area is determined, and then the first M pieces of information to be pushed with the highest display priority are extracted from the N pieces of information to be pushed according to the area occupied by the information to be pushed in the target area and the number of the N pieces of information to be pushed. Wherein M is less than or equal to N.
For example, the number of the information to be pushed is 15, and according to the occupied area of the information to be pushed in the target area, it is determined that 8 information to be pushed can be displayed, and then the 8 information to be pushed with the highest display priority is extracted from the 15 information to be pushed.
And step 403, determining the current position of the target area as the display positions of the first M pieces of information to be pushed in the search page.
After the first M pieces of information to be pushed are extracted, determining the current position of the target area as the display position of the first M pieces of information to be pushed in the search page, so that the first M pieces of information to be pushed are displayed in the target area of the search page. That is, the first M pieces of information to be pushed are displayed and extracted at the current browsing position of the search page. When the information to be pushed is displayed, the information to be pushed can be displayed in the target area from top to bottom according to the display priority.
It can be understood that if the area occupied by the information to be pushed in the target area is enough to display N pieces of information to be pushed, the current position of the target area is determined as the display position of the N pieces of information to be pushed in the search page, so that all pieces of information to be pushed are displayed in the target area.
In the embodiment of the present application, N pieces of information to be pushed are obtained, when the current position of the target area is determined as the display position of the information to be pushed in the search page, the display priority of the N pieces of information to be pushed is obtained, then the first M pieces of information to be pushed with the highest display priority are extracted from the N pieces of information to be pushed according to the area of the target area and the number of the N pieces of information to be pushed, and then the current position of the target area is determined as the display position of the first M pieces of information to be pushed in the search page. Therefore, push information with higher display priority is extracted and displayed in the target area, so that the accuracy of the push information is improved, and the click rate is further improved.
In order to ensure the search requirement of the user while pushing information, in one embodiment of the application, after responding to the acquired search page refreshing request, the search result associated with the search page can be acquired, and the search result with the highest association degree with the search page can be displayed in the target area. Fig. 6 is a schematic flow chart of another information pushing method according to an embodiment of the present application.
As shown in fig. 6, after responding to the acquired search page refresh request, the method may further include:
step 501, obtaining a plurality of search results associated with a search page and a degree of association between each search result and the search page.
In this embodiment, after the search page refresh request is obtained, in response to the search page refresh request, the push information associated with the search page is obtained, and at the same time, a plurality of search results associated with the search page may also be obtained.
Specifically, after the search page refreshing request is obtained, the search results associated with the search terms are re-obtained according to the search terms input by the user, and the association degree of the search terms and each search result is calculated. More specifically, the association degree of the search term with the title or keyword in each search result may be calculated as the association degree of the search result with the search page.
Step 502, determining other display positions except the display position of the information to be pushed in the target area as the display position of the search result with the highest association degree.
If only the information to be pushed is displayed in the target area, when the user browses from the current position of the search page, the information to be pushed is browsed, and the search experience of the user is obviously affected.
In this embodiment, other display positions except the display position where the to-be-pushed display is located in the target area are used as the display positions of the search results with the highest association degree, so that the to-be-pushed information is displayed in the target area, and meanwhile, the search results with the highest association degree with the search page are displayed.
The search result with the highest association degree and the display position of the information to be pushed in the target area can be determined according to the requirement. For example, the information to be pushed may be distributed below the search result with the highest association degree, or the information to be pushed may be distributed at two ends of the search result with the highest association degree in the target area, or the like.
In this embodiment of the present application, after responding to an obtained search page refresh request, a plurality of search results associated with a search page and a degree of association between each search result and the search page may be obtained, and then, other display positions in the target area except for the display position where the information to be pushed is located may be determined as the display position of the search result with the highest degree of association. Therefore, when the user starts to browse from the current position of the search page, the user can browse not only the push information but also the search result with the highest association degree, so that the search requirement of the user is met while the exposure rate and the click rate of the push information are improved.
In practical applications, a user typically slides up and down or slides left and right on a display interface of an electronic device to browse other search results outside a target area. In order to avoid browsing the search results with poor relevance outside the target area, in one embodiment of the present application, after determining the display position of the search result with the highest relevance, the display positions of the rest search results in the search page may be determined according to the order of relevance between the other search results and the search page. Fig. 7 is a flow chart of another information pushing method according to an embodiment of the present application.
As shown in fig. 7, after responding to the retrieved page refresh request, the method may further include:
step 601, obtaining a plurality of search results associated with a search page and a degree of association between each search result and the search page.
Step 602, determining other display positions except the display position of the information to be pushed in the target area as the display position of the search result with the highest association degree.
In this embodiment, steps 601-602 are similar to steps 501-502 described above, and therefore will not be described herein.
And 603, sequentially determining the display positions of the rest search results in the search page according to the sequence from high to low in association degree, so that the rest search results are respectively distributed at the two ends of the search result with the highest association degree in the sequence from high to low in association degree.
After the display positions of the search results with the highest association degree are determined as the display positions of the other display positions except the display position of the information to be pushed in the target area, the display positions of the other search results in the search page are sequentially determined according to the sequence of the association degree of the other search results with the search page from high to low.
Specifically, according to the sequence of the association degree between the rest search results and the search page from high to low, the rest search results are respectively distributed at the position from near to far from the target area in the search page, so that the rest search results are respectively distributed at the two ends of the search result with the highest association degree. The higher the association degree between the rest of search results and the search page is, the closer the distance between the rest of search results and the target area is.
As an example, the search result of the second degree of association may be distributed above the target area in the search page, the search result of the third degree of association may be distributed below the target area in the search page, the search result of the fourth degree of association may be distributed below the search result of the third degree of association, the search result of the fifth degree of association may be distributed above the search result of the second degree of association, and so on.
As another example, the search result of the second degree of association is distributed below the target area in the search page, the search result of the third degree of association is distributed below the search result of the second degree of association, the search result of the fourth degree of association is distributed above the target area in the search page, and the search result of the fifth degree of association is distributed above the search result of the fourth degree of association.
Fig. 8 is a schematic distribution diagram of the rest search results according to the embodiment of the present application. In fig. 8, advertisement 1, advertisement 3, advertisement 4, advertisement 5, recommended term 1, recommended term 2, recommended term 3, recommended term 4, and search result 1 with the highest degree of association are respectively included in the target area 710 of the search page. The rest search result association degree is from high to low and is search result 3, search result 2 and search result 5 in sequence. As shown in fig. 8, the search result 3 having the second degree of association is distributed above the target area 710 in the search page, the search result 2 having the third degree of association is distributed below the target area in the search page, and the search result 5 having the fourth degree of association is distributed below the search result 2.
Therefore, the rest search results 3, 2 and 5 are respectively distributed at the two ends of the search result 1 with the highest association degree, so that when the search results slide towards the two ends of the search result with the highest association degree, the search result with the relatively high association degree can be browsed first, and the search requirement of a user is ensured.
It should be noted that the above examples are merely illustrative, and should not be construed as limiting the present application.
In the embodiment of the present application, after determining the display positions of the search results with the highest association degree as the display positions of the search results except the display positions of the information to be pushed in the target area, the display positions of the rest search results in the search page are sequentially determined according to the order of the highest association degree, so that the rest search results are respectively distributed at the two ends of the search result with the highest association degree in the order of the highest association degree. Therefore, at the current browsing position, the search results with the highest association degree are browsed first by sliding to the two ends of the search result with the highest association degree, and the search requirement of the user is ensured.
The information pushing method of the embodiment of the application can be executed by a browser or a server. When the method is executed by the server, in one embodiment of the present application, when the current position of the target area of the search page is obtained, the server may obtain the current position of the target area of the search page sent by the browser, and then determine the current position of the target area of the search page as the display position of the information to be pushed.
In the embodiment of the application, when the current position of the target area of the search page is acquired, the current position of the target area of the search page sent by the browser is acquired, so that the server can acquire the current browsing position of the search page, the information to be pushed is displayed at the current browsing position, and the exposure rate and the click rate of the pushing information are improved.
If the information pushing method is executed by the server, in one embodiment of the application, when the server obtains the information to be pushed associated with the search page, an update data obtaining request can be obtained from the browser, and then the information to be pushed is obtained according to the update data obtaining request.
Specifically, when the browser acquires a search page refreshing request, an update data acquisition request is sent to a server, wherein the update data acquisition request comprises a current search term of a search page. And the server acquires the update data request, then retrieves the current search word of the page according to the update data request, and acquires the information to be pushed associated with the search word from the database. And then, determining the current position of the target area of the search page acquired from the browser as the display position of the information to be pushed.
In the embodiment of the application, when obtaining the information to be pushed associated with the search page, an update data obtaining request sent by a browser is obtained, wherein the update data obtaining request comprises a current search term of the search page, and then the information to be pushed associated with the search term is obtained. Therefore, the server can re-acquire the information to be pushed according to the update data acquisition request acquired from the browser so as to push the re-acquired information to be pushed.
In one embodiment of the application, after acquiring the current position of the target area of the search page, which is browsed and sent, the server determines the current position of the target area of the search page as the display position of the information to be pushed in the search page, and then can issue the information to be pushed and the display position of the information to be pushed in the search page to the browser, so that the browser acquires the information to be pushed and the display position of the information to be pushed in the search page, and then displays the information to be pushed.
It will be appreciated that the server may also obtain a plurality of search results associated with the search page from the database according to the search term, and then determine the apparent positions of the plurality of search results in the search page, and the specific method may be referred to as an embodiment shown in fig. 7. And then, the server transmits the push information and the display positions of the push information in the search page, and the display positions of the plurality of search results and the plurality of search results in the search page to the browser so that the browser displays the push information and the search results.
In this embodiment of the present application, after determining the current location of the target area as the display location of the information to be pushed in the search page, the information to be pushed and the display location of the information to be pushed in the search page are issued to the browser. Therefore, the browser can display the information to be pushed in the target area of the search page according to the information to be pushed and the display position of the information to be pushed in the search page, so that a user can browse the pushed information in the current browsing position, and the exposure rate and the click rate of the pushed information are improved.
The information pushing method can be executed by a browser, and in one embodiment of the application, when the browser obtains information to be pushed associated with a search page, the information to be pushed can be obtained through a server.
Specifically, when the browser acquires a search page refreshing request, an update data acquisition request is sent to a server, wherein the update data acquisition request comprises a current search term of a search page. The server acquires the update data acquisition request, then retrieves the current search word of the page according to the update data acquisition request, acquires information to be pushed associated with the search word from the database, and returns the information to be pushed associated with the search word to the browser. Therefore, the browser acquires the information to be pushed, which is returned by the server and is associated with the search term.
And then, the browser determines the current position of the acquired target area as the display position of the information to be pushed, and displays the information to be pushed in the target area of the search page.
In the embodiment of the application, when obtaining the information to be pushed associated with the search page, an update data obtaining request is sent to the server, wherein the update data obtaining request comprises the current search word of the search page, and then the information to be pushed associated with the search word and returned by the server is obtained. Therefore, the browser can acquire the information to be pushed associated with the search term by sending the update data request to the server, so that the information to be pushed is displayed at the current browsing position of the search page, and the exposure rate and the click rate of the pushed information are improved.
In order to achieve the above embodiments, the embodiments of the present application further provide an information pushing device. Fig. 9 is a schematic structural diagram of an information pushing device according to an embodiment of the present application.
As shown in fig. 9, the information pushing apparatus 800 includes: a first acquisition module 810, a second acquisition module 820, and a first determination module 830.
A first obtaining module 810, configured to obtain information to be pushed associated with a search page in response to an obtained search page refresh request;
A second obtaining module 820, configured to obtain a current location of a target area of the search page, where the target area is a visual area of the search page before responding to the obtained search page refresh request; and
the first determining module 830 is configured to determine a current location of the target area as a display location of the information to be pushed in the search page, so as to display the information to be pushed in the target area of the search page.
In one possible implementation manner of this embodiment of the present application, the information to be pushed is N, where N is a positive integer greater than 1, and the first determining module 830 includes:
the first acquisition unit is used for acquiring N display priorities of the information to be pushed;
the extraction unit extracts the first M pieces of information to be pushed with the highest display priority from the N pieces of information to be pushed according to the area of the target area and the number of the N pieces of information to be pushed;
and the determining unit is used for determining the current position of the target area as the display positions of the first M pieces of information to be pushed in the search page.
In one possible implementation manner of the embodiment of the application, the apparatus may further include:
the third acquisition module is used for acquiring a plurality of search results associated with the search page and the association degree of each search result and the search page;
And the second determining module is used for determining other display positions except the display position of the information to be pushed in the target area as the display position of the search result with the highest association degree.
In one possible implementation manner of the embodiment of the application, the apparatus may further include:
and the third determining module is used for sequentially determining the display positions of the rest search results in the search page according to the sequence from high to low of the relevance, so that the rest search results are respectively distributed at the two ends of the search result with the highest relevance according to the sequence from high to low of the relevance.
In one possible implementation manner of this embodiment of the present application, the second obtaining module 820 is specifically configured to obtain a current location of a target area of the search page sent by the browser.
In one possible implementation manner of the embodiment of the present application, the first obtaining module 810 includes:
the second acquisition unit is used for acquiring an update data acquisition request sent by the browser, wherein the update data acquisition request contains a current search term of a search page; and
and the third acquisition unit is used for acquiring the information to be pushed associated with the search term.
In one possible implementation manner of the embodiment of the application, the apparatus may further include:
And the sending module is used for sending the information to be pushed and the display position of the information to be pushed in the search page to the browser.
In one possible implementation manner of the embodiment of the present application, the first obtaining module 810 includes:
the sending unit is used for sending an update data acquisition request to the server, wherein the update data acquisition request comprises a current search term of a search page; and
and the fourth acquisition unit is used for acquiring information to be pushed, which is returned by the server and is associated with the search term.
It should be noted that, the explanation of the foregoing embodiment of the method for pushing information is also applicable to the device for pushing information in this embodiment, so that the description is omitted here.
According to the information pushing device, information to be pushed associated with a search page is obtained by responding to an obtained search page refreshing request, and the current position of a target area is obtained, wherein the target area is a search page visible area before the search page refreshing request is obtained, and then the current position of the target area is determined to be the display position of the information to be pushed in the search page. When a refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved.
According to embodiments of the present application, an electronic device and a readable storage medium are also provided.
Fig. 10 is a block diagram of an electronic device according to an information pushing device method according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the application described and/or claimed herein.
As shown in fig. 10, the electronic device includes: one or more processors 901, memory 902, and interfaces for connecting the components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions executing within the electronic device, including instructions stored in or on memory to display graphical information of the GU I on an external input/output apparatus, such as a display device coupled to the interface. In other embodiments, multiple processors and/or multiple buses may be used, if desired, along with multiple memories and multiple memories. Also, multiple electronic devices may be connected, each providing a portion of the necessary operations (e.g., as a server array, a set of blade servers, or a multiprocessor system). In fig. 10, a processor 901 is taken as an example.
Memory 902 is a non-transitory computer-readable storage medium provided herein. The memory stores instructions executable by the at least one processor to cause the at least one processor to perform the method for pushing information provided herein. The non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to perform the push device method of information provided by the present application.
The memory 902 is used as a non-transitory computer readable storage medium, and may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules (e.g., the first acquisition module 810, the second acquisition module 820, and the first determination module 830 shown in fig. 9) corresponding to the method of pushing information in the embodiments of the present application. The processor 901 executes various functional applications of the server and data processing, i.e., implements the pushing device method of information in the above-described method embodiments, by running non-transitory software programs, instructions, and modules stored in the memory 902.
The memory 902 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, at least one application program required for a function; the storage data area may store data created from the use of the pushing device electronics of the information, etc. In addition, the memory 902 may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid-state storage device. In some embodiments, the memory 902 may optionally include memory remotely located relative to the processor 901, which may be connected to the information push device method electronics via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the information pushing device method may further include: an input device 903 and an output device 904. The processor 901, memory 902, input devices 903, and output devices 904 may be connected by a bus or other means, for example in fig. 10.
The input device 903 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device of the push device method of information, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointer stick, one or more mouse buttons, a track ball, a joystick, etc. input devices. The output means 904 may include a display device, auxiliary lighting means (e.g., LEDs), tactile feedback means (e.g., vibration motors), and the like. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device may be a touch screen.
Various implementations of the systems and techniques described here can be implemented in digital electronic circuitry, integrated circuitry, dedicated AS IC (application specific integrated circuit), computer hardware, firmware, software, and/or in combinations of them. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
These computing programs (also referred to as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented in a high-level procedural and/or object-oriented programming language, and/or in assembly/machine language. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the internet.
The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical host and VPS (Vi rtua l Pr i vate Server ) service are overcome.
According to the technical scheme, when the refresh request of the search page is obtained, the current position of the visual area of the search page is determined to be the display position of the information to be pushed, so that the information to be pushed is displayed at the current browsing position of the search page, the exposure rate and the click rate of the pushing information are improved, the pushing information is associated with the search page, and the pushing accuracy is improved.
In order to implement the above embodiments, the embodiments of the present application further propose a computer program product comprising a computer program which, when executed by a processor, implements the pushing method of information according to the above embodiments.
In the description of this specification, the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In the description of the present application, the meaning of "plurality" is at least two, such as two, three, etc., unless explicitly defined otherwise.
Although embodiments of the present application have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the application, and that variations, modifications, alternatives, and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the application.
Claims (15)
1. A pushing method of information comprises the following steps:
responding to the acquired search page refreshing request, and acquiring information to be pushed associated with the search page;
acquiring the current position of a target area of the search page, wherein the target area is a visual area of the current browsing position of the search page before responding to the acquired search page refreshing request; and
determining the current position of the target area as the display position of the information to be pushed in the search page so as to display the information to be pushed in the target area of the search page;
after responding to the acquired search page refresh request, the method further comprises the following steps:
acquiring a plurality of search results associated with the search page and the association degree of each search result and the search page;
determining other display positions except the display position of the information to be pushed in the target area as the display position of the search result with the highest association degree;
after determining the other display positions except the display position of the information to be pushed in the target area as the display position of the search result with the highest association degree, the method further comprises the following steps:
And determining the display positions of the rest search results in the search page in sequence according to the sequence of the association degree from high to low, so that the rest search results are respectively distributed at the two ends of the search result with the highest association degree in the sequence of the association degree from high to low.
2. The method of claim 1, wherein the information to be pushed is N, where N is a positive integer greater than 1, and the determining the current location of the target area as the display location of the information to be pushed in the search page includes:
acquiring display priorities of the N pieces of information to be pushed;
extracting the first M pieces of information to be pushed with highest display priority from the N pieces of information to be pushed according to the area of the target area and the number of the N pieces of information to be pushed;
and determining the current position of the target area as the display position of the first M pieces of information to be pushed in the search page.
3. The method of any one of claims 1-2, wherein the obtaining the current location of the target area of the search page includes:
and acquiring the current position of the target area of the search page sent by the browser.
4. The method of claim 3, wherein the obtaining information to be pushed associated with the search page comprises:
acquiring an update data acquisition request sent by the browser, wherein the update data acquisition request comprises a current search term of the search page; and
and acquiring information to be pushed associated with the search term.
5. The method of claim 3, wherein after the determining the current location of the target area as the display location of the information to be pushed in the search page, further comprises:
and sending the information to be pushed and the display position of the information to be pushed in the search page to the browser.
6. The method of any of claims 1-2, wherein the obtaining information to be pushed associated with the search page comprises:
sending an update data acquisition request to a server, wherein the update data acquisition request comprises a current search term of the search page; and
and acquiring information to be pushed, which is returned by the server and is associated with the search term.
7. An information pushing device, comprising:
the first acquisition module is used for responding to the acquired search page refreshing request and acquiring information to be pushed associated with the search page;
The second acquisition module is used for acquiring the current position of the target area of the search page, wherein the target area is a visual area of the current browsing position of the search page before the response to the acquired search page refreshing request; and
the first determining module is used for determining the current position of the target area as the display position of the information to be pushed in the search page so as to display the information to be pushed in the target area of the search page;
the third acquisition module is used for acquiring a plurality of search results associated with the search page and the association degree of each search result and the search page;
the second determining module is used for determining other display positions except the display position of the information to be pushed in the target area as the display position of the search result with the highest association degree;
and the third determining module is used for sequentially determining the display positions of the rest search results in the search page according to the sequence from high to low of the relevance, so that the rest search results are respectively distributed at the two ends of the search result with the highest relevance according to the sequence from high to low of the relevance.
8. The apparatus of claim 7, wherein the information to be pushed is N, where N is a positive integer greater than 1, and the first determining module comprises:
the first acquisition unit is used for acquiring the display priority of the N pieces of information to be pushed;
the extraction unit extracts the first M pieces of information to be pushed with the highest display priority from the N pieces of information to be pushed according to the area of the target area and the number of the N pieces of information to be pushed;
and the determining unit is used for determining the current position of the target area as the display positions of the first M pieces of information to be pushed in the search page.
9. The device according to any one of claims 7-8, wherein the second obtaining module is specifically configured to obtain a current location of the target area of the search page sent by the browser.
10. The apparatus of claim 9, the first acquisition module comprising:
the second acquisition unit is used for acquiring an update data acquisition request sent by the browser, wherein the update data acquisition request comprises the current search word of the search page; and
and the third acquisition unit is used for acquiring the information to be pushed associated with the search term.
11. The apparatus of claim 9, the apparatus further comprising:
and the sending module is used for sending the information to be pushed and the display position of the information to be pushed in the search page to the browser.
12. The apparatus of any of claims 7-8, wherein the first acquisition module comprises:
a sending unit, configured to send an update data acquisition request to a server, where the update data acquisition request includes a current search term of the search page; and
and the fourth acquisition unit is used for acquiring information to be pushed, which is returned by the server and is associated with the search term.
13. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of pushing information according to any one of claims 1-6.
14. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of pushing information of any one of claims 1-6.
15. A computer program product comprising a computer program which, when executed by a processor, implements a push method of information according to any of claims 1-6.
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