CN104731870A

CN104731870A - Method and device for providing recommendation information

Info

Publication number: CN104731870A
Application number: CN201510093297.5A
Authority: CN
Inventors: 郝运峰
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2015-03-02
Filing date: 2015-03-02
Publication date: 2015-06-24
Also published as: WO2016138767A1

Abstract

The invention aims at providing a method, device and system for providing recommendation information. A recommendation server obtains one or more recommendation requests; then one or more pieces of recommendation information corresponding to representation information are determined according to the representation information; one or more pieces of optimal representation information corresponding to the representation information is generated in cooperation with the representation information according to the recommendation information, and the optimal representation information is provided. Compared with the prior art, through cooperation of the recommendation server, a mobile application server and a mobile device, the recommendation information provided for a mobile application of the mobile device is determined through the recommendation server based on the representation information, and the recommendation information is presented to original representation information in a link mode, so that under the condition that the user experience is not influenced, the method for recommending the information to the mobile application is achieved, the information recommendation efficiency and the information browsing efficiency are improved, and the user experience is improved.

Description

A kind of for providing the method and apparatus of recommendation information

Technical field

The present invention relates to mobile internet technical field, particularly relate to a kind of technology that recommendation information is provided in Mobile solution.

Background technology

Along with the development of mobile Internet, mobile Internet will be the development trend of Future Internet, but the content on each Mobile solution isolates all relatively, and limit due to the screen of mobile terminal, the mode of traditional information recommendation based on webpage is restricted; Also namely, for the information recommendation of mobile terminal, the defect that traditional PC info web is recommended and Mobile solution terminal banner information recommendation exists separately:

1. hold at traditional PC in the mode of webpage recommending information, webpage recommending information is primarily of form compositions such as bullet window, large length Tu Pian Shi Pin words, and the mode of this recommendation information is not suitable for mobile client;

2. hold at traditional PC in the mode of webpage recommending information, what be mainly used in recommendation information presents the recommending module code embedded in the page.Code trigger recommendation information server thus, recommendation information server carries out recommendation information coupling.And being limited by the framed structure restriction of Mobile solution, this kind of technology cannot be applied in Mobile solution;

3. in Mobile solution terminal banner information recommendation, the first, the resource content of each Mobile solution only exists on the server of oneself, and the page cannot by crawler capturing, and information providing services business cannot obtain the resource content that Mobile solution represents; The second, mobile terminal screen is little, can be few for the position of throwing in banner information; Three, banner recommendation information is difficult to throw according to user's browsing pages orientation.

Therefore, consider above-mentioned defect, utilize traditional PC info web to recommend and Mobile solution terminal banner information recommendation mode, be difficult to effectively provide valuable recommendation information to mobile phone users.

Summary of the invention

The object of this invention is to provide a kind of for providing the method for recommendation information, equipment and system.

According to an aspect of the present invention, provide a kind of at recommendation server end for Mobile solution provides the method for recommendation information, wherein, the method comprises:

-obtain one or more recommendation request, wherein, described recommendation request comprises one or more and presents information;

Present information described in-basis, determine to present one or more corresponding recommendation information of information with described;

-according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information;

-the described information that preferably presents is supplied to equipment corresponding to described recommendation request.

According to a further aspect in the invention, additionally provide and a kind ofly to assist as Mobile solution provides the method for recommendation information at mobile application server end, wherein, the method comprises:

-obtain that mobile device end sends present request, wherein, described in present request and correspond to one or more and present information;

-send and ask corresponding recommendation request to recommendation server with described presenting, wherein, described recommendation request comprises one or more and presents information;

-obtain that described recommendation server sends preferably present information, and the described information that preferably presents is forwarded to described mobile device, wherein, described preferably to present information corresponding with described recommendation request.

According to a further aspect in the invention, additionally provide and a kind ofly to assist as Mobile solution provides the method for recommendation information at mobile device end, wherein, the method comprises:

-send and present request to mobile application server, wherein, described in present request and correspond to and one or more present information;

-obtain that described mobile application server sends preferably present information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

According to a further aspect in the invention, additionally provide the recommendation server that a kind of Mobile solution provides recommendation information, wherein, described recommendation server comprises:

First acquisition device, for obtaining one or more recommendation request, wherein, described recommendation request comprises one or more and presents information;

Determining device, presents information for described in basis, determines to present one or more corresponding recommendation information of information with described;

Generating apparatus, for according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information;

Generator, for being supplied to equipment corresponding to described recommendation request by the described information that preferably presents.

According to a further aspect in the invention, additionally provide a kind of assisting as Mobile solution provides the mobile application server of recommendation information, wherein, described mobile application server comprises:

Second acquisition device, presents request for what obtain that mobile device end sends, wherein, described in present request and correspond to one or more and present information;

Dispensing device, ask corresponding recommendation request to recommendation server for sending with described presenting, wherein, described recommendation request comprises one or more and presents information;

Second retransmission unit, preferably presents information for what obtain that described recommendation server sends, and the described information that preferably presents is forwarded to described mobile device, and wherein, described preferably to present information corresponding with described recommendation request.

According to a further aspect in the invention, additionally provide a kind of assisting as Mobile solution provides the mobile device of recommendation information, wherein, this equipment comprises:

Send-request unit, presents request to mobile application server for sending, wherein, described in present request and correspond to and one or more present information;

Preferred acquisition device, preferably presents information for what obtain that described mobile application server sends, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

According to a further aspect in the invention, additionally provide a kind of for providing the system of recommendation information for Mobile solution, comprise recommendation server as described above, mobile application server as described above and mobile device as described above.

Compared with prior art, the present invention is by recommendation server, mobile application server and mobile device tripartite cooperation, by described recommendation server based on the recommendation information presenting information to determine the Mobile solution being supplied to mobile device, and described recommendation information is presented in the form of a link formerly presents in information, thus when not affecting Consumer's Experience, achieve the method for Mobile solution recommendation information, improve the efficiency of information recommendation and the efficiency of information browse, improve Consumer's Experience.

And, present the key message of information described in the present invention can also determine, and according to described key message, determine one or more recommendation information matched with described key message; Further, can based on the described different information categories presenting information, in conjunction with described in present information to determine described in present key message corresponding to information; Or, further, according to described key message, in conjunction with the contextual information of described key message, determine one or more recommendation information matched with described key message; Or, further, by determining that the semantic tendency corresponding to described key message determines recommendation information etc.Thus the method can improve the accuracy of provided recommendation information, make provided recommendation information more meet the demand of user, improve the efficiency of information recommendation and the efficiency of information browse, further improve Consumer's Experience.

And, the present invention can also according to present described in combining application related information corresponding to information and/or described in the user related information presented corresponding to information determine described recommendation information, thus the matching degree of the recommendation information provided, thered is provided recommendation information is made more to meet the demand of user, improve the efficiency of information recommendation and the efficiency of information browse, further improve Consumer's Experience.

And the present invention can also according to described recommendation information, in conjunction with described in present information and described in present presentation style corresponding to information, generate with described present information corresponding one or more preferably present information; Thus make the generated presentation style preferably presenting information more attractive in appearance, improve Consumer's Experience.

And the present invention can also determine whether described recommendation request meets predetermined matching condition, when meeting described predetermined matching condition, presenting information according to described, determining to present one or more corresponding recommendation information of information with described; Thus improve the treatment effeciency of the method, reduce resource consumption, improve Consumer's Experience.

And in the present invention, mobile application server section synchronously or asynchronously can obtain described recommendation information, improve the dirigibility that recommendation information obtains, improve the treatment effeciency of the method, improve Consumer's Experience.

Accompanying drawing explanation

By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:

Fig. 1 illustrates and provides the recommendation server of recommendation information, mobile application server and mobile device schematic diagram according to a kind of of one aspect of the invention for Mobile solution;

To illustrate in accordance with a preferred embodiment of the present invention a kind of provides the recommendation server of recommendation information, mobile application server and mobile device schematic diagram for Mobile solution for Fig. 2;

Fig. 3 illustrate according to a further aspect of the present invention a kind of by recommendation server, mobile application server and mobile device coordinate realize, method flow diagram that recommendation information is provided for Mobile solution;

Fig. 4 illustrate in accordance with a preferred embodiment of the present invention a kind of by recommendation server, mobile application server and mobile device coordinate realize, method flow diagram that recommendation information is provided for Mobile solution;

Fig. 5 (a) shows in prior art as Mobile solution provides the schematic diagram that presents of recommendation information;

Fig. 5 (b) to Fig. 5 (d) to illustrate in accordance with a preferred embodiment of the present invention a kind of provide recommendation information for Mobile solution present schematic diagram.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Before in further detail exemplary embodiment being discussed, it should be mentioned that some exemplary embodiments are described as the process or method described as process flow diagram.Although operations is described as the process of order by process flow diagram, many operations wherein can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.Described process can be terminated when its operations are completed, but can also have the additional step do not comprised in the accompanying drawings.Described process can correspond to method, function, code, subroutine, subroutine etc.

Hereinafter described mobile application server or recommendation server can be made up of the computer equipment that can realize arbitrarily correlation function.

Wherein, within a context alleged " computer equipment ", also referred to as " computer ", refer to the intelligent electronic device that can be performed the predetermined process such as numerical evaluation and/or logical calculated process by operation preset program or instruction, it can comprise processor and storer, performed the survival instruction that prestores in memory by processor to perform predetermined process process, or perform predetermined process process by hardware such as ASIC, FPGA, DSP, or combined by said two devices and realize.Computer equipment includes but not limited to server, PC, notebook computer, panel computer, smart mobile phone etc.

Described computer equipment comprises subscriber equipment and the network equipment.Wherein, described subscriber equipment includes but not limited to computer, smart mobile phone, PDA etc.; The described network equipment includes but not limited to the server group that single network server, multiple webserver form or the cloud be made up of a large amount of computing machine or the webserver based on cloud computing (Cloud Computing), wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computing machine collection.Wherein, described computer equipment isolated operation can realize the present invention, also accessible network by realizing the present invention with the interactive operation of other computer equipments in network.Wherein, the network residing for described computer equipment includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN etc.

Hereinafter described mobile device includes but not limited to that any one can realize the subscriber equipment of movement, as smart mobile phone, panel computer etc.

It should be noted that; described subscriber equipment, mobile device, the network equipment and network etc. are only citing; other computer equipment that is existing or that may occur from now on, mobile device or networks are as being applicable to the present invention; also within scope should being included in, and this is contained in way of reference.

Method (some of them are illustrated by process flow diagram) discussed below can be implemented by hardware, software, firmware, middleware, microcode, hardware description language or its combination in any.When implementing by software, firmware, middleware or microcode, program code or code segment in order to implement necessary task can be stored in machine or computer-readable medium (such as storage medium).(one or more) processor can implement necessary task.

Concrete structure disclosed herein and function detail are only representational, and are the objects for describing exemplary embodiment of the present invention.But the present invention can carry out specific implementation by many replacement forms, and should not be construed as only being limited to the embodiments set forth herein.

Should be understood that, although may have been used term " first ", " second " etc. here to describe unit, these unit should not limit by these terms.These terms are used to be only used to a unit and another unit to distinguish.For example, when not deviating from the scope of exemplary embodiment, first module can be called as second unit, and second unit can be called as first module similarly.Here used term "and/or" comprise one of them or more any and all combinations of listed associated item.

Should be understood that, when a unit is called as " connection " or " coupling " to another unit, it can directly connect or be coupled to another unit described, or can there is temporary location.On the other hand, " when being directly connected " or " directly coupled " to another unit, then there is not temporary location when a unit is called as.Should explain in a comparable manner the relation be used between description unit other words (such as " and be in ... between " compared to " and be directly in ... between ", " with ... contiguous " compared to " and with ... be directly close to " etc.).

Here used term is only used to describe specific embodiment and be not intended to limit exemplary embodiment.Unless context refers else clearly, otherwise singulative used here " ", " one " are also intended to comprise plural number.It is to be further understood that, the existence of the feature that term used here " comprises " and/or " comprising " specifies to state, integer, step, operation, unit and/or assembly, and do not get rid of and there is or add other features one or more, integer, step, operation, unit, assembly and/or its combination.

Also it should be mentioned that and to replace in implementation at some, the function/action mentioned can according to being different from occurring in sequence of indicating in accompanying drawing.For example, depend on involved function/action, in fact the two width figure in succession illustrated can perform simultaneously or sometimes can perform according to contrary order substantially.

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 illustrates and provides the recommendation server of recommendation information, mobile application server and mobile device schematic diagram according to a kind of of one aspect of the invention for Mobile solution; Wherein, described recommendation server 1 comprises the first acquisition device 11, determining device 12, generating apparatus 13, generator 14; Described mobile application server 2 comprises the second acquisition device 21, dispensing device 22, second retransmission unit 23; Described mobile device 3 comprises send-request unit 31, preferably acquisition device 32.Particularly, the send-request unit 31 of described mobile device 3 sends and presents request to mobile application server, wherein, described in present request and correspond to one or more and present information; Correspondingly, what the second acquisition device 21 of described mobile application server 2 obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information; Described dispensing device 22 sends asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information; Correspondingly, the first acquisition device 11 of described recommendation server 1 obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information; Described determining device 12 presents information according to described, determines to present one or more corresponding recommendation information of information with described; Described generating apparatus 13 according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information; The described information that preferably presents is supplied to equipment corresponding to described recommendation request by described generator 14; Correspondingly, what the second retransmission unit 23 of described mobile application server 2 obtained that described recommendation server sends preferably presents information, and the described information that preferably presents is forwarded to described mobile device, wherein, described preferably to present information corresponding with described recommendation request; Correspondingly, what the preferred acquisition device 32 of described mobile device 3 obtained that described mobile application server sends preferably presents information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

The send-request unit 31 of described mobile device 3 sends and presents request to mobile application server, wherein, described in present request and correspond to one or more and present information.

Particularly, when the user of described mobile device opens a certain Mobile solution (namely moving APP) and wants to browse a certain page on this Mobile solution or the rendering content corresponding to a certain link, described request dispensing device 31 is based on predetermined host-host protocol, by corresponding transmission interface, be sent to the mobile application server corresponding with described Mobile solution by presenting request; Wherein, each presenting in request comprises for the one or more requests that present information of this page maybe corresponding to this link.

Wherein, present information described in and comprise the contents such as word, picture (or picture ULR), sound (or sound URL), video (or video URL), namely for carrying out the resource information presented on Mobile solution.

Such as, certain user opens Mobile solution " mobile phone Baidu " on mobile phone, and click " news " label, then described request dispensing device 31 will present in this " news " label present information present request, be sent to the mobile application server of " mobile phone Baidu ".

Correspondingly, what the second acquisition device 21 of described mobile application server obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information.

Particularly, described second acquisition device 21 is based on predetermined host-host protocol, and by corresponding transmission interface, what obtain that described mobile device 3 sends presents request, and wherein, each presenting in request comprises for one or more request presenting information.

Described dispensing device 22 sends asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information.

Particularly, described dispensing device 22 presents request according to described, generates and asks corresponding recommendation request with described presenting; Those skilled in the art will be understood that, described dispensing device 22 by such as described present request before add the forms such as packet header, present request be converted into recommendation request by described, also present described in can first obtaining and present information corresponding to request, then present after information packs by described, be converted to corresponding recommendation request, then based on predetermined host-host protocol, by corresponding transmission interface, described recommendation request is sent to described recommendation server.

Preferably, present except information except described in described recommendation request, following at least any one can also be comprised:

The mark ID of-this recommendation request, namely for the unique ID of this recommendation request of subsequent authentication;

The correlated identities information of requesting party's (i.e. Mobile solution) of-this recommendation request, as the Apply Names (as " mobile phone Baidu ", " Sina's microblogging " etc.) of this Mobile solution, the token etc. of this Mobile solution;

The user totem information of the mobile device at-this Mobile solution place, as user name, user ID (as UID, No. QQ, micro-signal, cell-phone number etc.), mailbox, IMEI, IMSI etc.

At this, those skilled in the art will be understood that multiple different mobile application server can correspond respectively to different recommendation servers, also can correspond to same recommendation server.

Preferably, other devices of described dispensing device 22 or described mobile application server, present described in can also detecting in information and whether comprise recommendation information, such as, described dispensing device 22 can detect described in present in information the link whether comprised corresponding to recommendation information or recommendation information.

At this, if described in present in information and do not comprise recommendation information, then first the described information that presents is sent to described mobile device, then performs original step of the second acquisition device 21 and/or described dispensing device 22 described in Fig. 1, thus realize asynchronous acquisition recommendation information; At this, if described in present in information and do not comprise recommendation information, also directly can perform the step of described second acquisition device 21 and/or described dispensing device 22, by described recommendation information with present information and be sent to described mobile device simultaneously, thus realize synchronously obtaining recommendation information.

If described in present in information and comprise recommendation information, then directly the described information that presents comprising recommendation information can be sent to described mobile device.

Correspondingly, the first acquisition device 11 of described recommendation server obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information.

Particularly, described first acquisition device 11, based on predetermined host-host protocol, by corresponding transmission interface, obtains by one or more recommendation request; At this, those skilled in the art will be understood that described recommendation request can be sent by described mobile application server, in some cases, also directly can be sent by described mobile device.For ease of illustrating, be described to described recommendation server for mobile application server below, but above-mentioned explanation does not limit described recommendation server from other equipment, recommendation request as described in the acquisition of mobile device place.

Wherein, described recommendation request comprises one or more and presents information, preferably, can also comprise following at least any one in described recommendation information:

Those skilled in the art will be understood that described first acquisition device 11 directly can extract foregoing from described recommendation information; Also based on current demand, can interact with the equipment or other equipment that can obtain above-mentioned information sending described recommendation request, to obtain above-mentioned one or more content.

Described determining device 12 presents information according to described, determines to present one or more corresponding recommendation information of information with described.

Particularly, described determining device 12 by directly presenting the content of information from described recommendation request described in acquisition, or present the link of information described in obtaining from described recommendation request, then the content of information is presented described in obtaining according to described link, thus based on the described content presenting information, carry out with the content of recommendation information the mode of mating etc. based on by described content, determine to present one or more corresponding recommendation information of information with described.

At this, the single or multiple contents of matched recommendation information in determined recommendation information, can be comprised, as passage, a pictures, one section of video etc.; Also the recommendation mark of matched recommendation information can be comprised, as the URL etc. of the keyword, picture/sound audio/video etc. of word; Preferably, the mark ID etc. of described recommendation request can also be comprised.

Such as, if described in present information for " 2015 Asian Cup finals; Australia will contend a title with team of Korea S ", then by the described content presenting information is carried out cutting word, fractionation, semantic analysis etc., by other guide relevant to " Asian Cup ", as compete video as described in recommendation information, or by the related introduction of " Australia " or " Korea S " etc. as described recommendation information etc.

Preferably, described determining device 12 can be used for following at least any one:

-according to described in present information, in conjunction with described in present application related information corresponding to information, determine to present one or more corresponding recommendation information of information with described;

-according to described in present information, in conjunction with described in present user related information corresponding to information, determine to present one or more corresponding recommendation information of information with described.

Particularly, described determining device 12 is by presenting information analysis to described, or direct and corresponding equipment (as mobile application server or mobile device etc.) carries out alternately, thus presents the application related information corresponding to information described in obtaining.

At this, more preferably, described application related information comprises following at least any one:

-described in present the classification of the Mobile solution corresponding to information, as class etc. is shared in news category, instant messaging class, mail/mailbox class, video class, social activity;

-described in present the service provider of the Mobile solution corresponding to information, as Baidu, Tengxun, Netease, Sina etc.;

-described in present the Mobile solution corresponding to information interface arrangement, as the interface layout of Mobile solution " Baidupedia ", the page layout etc. of Mobile solution " Netease's mailbox ", comprises whole style, color, text position, Pictures location, multimedia messages position etc.

Then, described determining device 12 presents information according to described, in conjunction with described in present application related information corresponding to information, determine to present one or more corresponding recommendation information of information with described.Such as, if described in present the Mobile solution corresponding to information classification be news category, then can using backgrounding introduction etc. as recommendation information, if described classification is instant messaging class, then can using amusement Eight Diagrams etc. as recommendation information, if described classification is social activity share class, then can using the recommendation information of the associated recommendation information of other good friends as active user; If described in present the Mobile solution corresponding to information service provider be Baidu, then can select one as recommendation information from the multiple Candidate Recommendation information licensing to Baidu, if described service provider is Tengxun, then can from directly licensing to Tengxun, or license in multiple Candidate Recommendation information of Tengxun select one as recommendation information, as recommended certain mandate song or mandate video etc. by intersecting the mode such as mandates; If described in present the content that comprises in the interface arrangement of the Mobile solution corresponding to information less, then select to be less than N number of recommendation information, if the content comprised in the arrangement of described interface is more, then selects to be greater than and be N number ofly less than M recommendation information, M>N simultaneously.

At this, those skilled in the art will be understood that above-mentioned example is only citing, not limitation of the present invention, and other determination modes being applicable to recommendation information of the present invention are included in protection scope of the present invention equally.

Or, described determining device 12 is by presenting information analysis to described, or direct and corresponding equipment (as mobile application server or mobile device etc.) carries out alternately, or user that is direct and described mobile device carries out alternately, thus presents the user related information corresponding to information described in obtaining.Preferably, described determining device 12 by the described analysis presenting information, can also present the user ID whether containing mobile terminal in information, if there is described user ID, then obtains described user related information described in judgement.

At this, more preferably, described user related information comprises following at least any one:

The essential information of-described Mobile solution active user, as sex, age, location, native place, consumption habit etc.;

The preference information of-described Mobile solution active user, as the browsing content of preference, the classification etc. of preference;

The historical viewings information of-described Mobile solution active user, as all or part of historical viewings information of active user in this Mobile solution or in other Mobile solution;

The travel information of-described Mobile solution active user, as according to GPS location and time etc. the history stroke of user that obtains and current stroke etc.

Then, described determining device 12 presents information according to described, in conjunction with described in present user related information corresponding to information, determine to present one or more corresponding recommendation information of information with described.Such as, if the ground, native place of user is Sichuan, then Sichuan cuisine can be recommended; If user preference browses film, then film video or performer can be recommended to introduce; If the travel information of user shows that user went to Yunnan, then the news in Yunnan can be recommended this user etc.

Preferably, described recommendation server also comprises condition determination apparatus (not shown), and wherein, described condition determination apparatus determines whether described recommendation request meets predetermined matching condition; When meeting described predetermined matching condition, described determining device 12 presents information according to described, determines to present one or more corresponding recommendation information of information with described.

Particularly, described condition determination apparatus, by triggering or other trigger conditions based on time triggered, event, detects described recommendation request and whether meets described predetermined matching condition; Such as, when obtaining described recommendation request, according to predetermined matching condition, described recommendation request is detected.

Wherein, described predetermined matching condition comprises following at least any one:

Equipment corresponding to-described recommendation request meets predetermined condition, and the transmitting apparatus (comprising mobile application server and/or mobile device) as this recommendation request is authenticating device;

The service provider of the Mobile solution corresponding to-described recommendation request meets predetermined condition, as described in service provider belong to can one of the service provider providing recommendation information, or this service provider is authentication service business etc.;

Request time/place corresponding to-described recommendation request meets predetermined condition, as the only recommendation information when workaday time of having a rest (as 20 o'clock to 24 o'clock) or off-day, or only just provide recommendation information etc. when the mobile device corresponding to this recommendation request is in locality (as having the place of WIFI).

Thus when meeting described predetermined matching condition, described determining device 12 presents information according to described, determine to present one or more corresponding recommendation information of information with described.At this, described in the determination mode of described determining device 12 and Fig. 1, the determination mode of determining device 12 is same or similar, therefore does not repeat them here, and is contained in this by way of reference.

Described generating apparatus 13 according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information.

Particularly, described generating apparatus 13 according to described recommendation information, based on described recommendation information and the described corresponding relation presenting information, described one or more recommendation information is generated with described present information corresponding one or more preferably present information; That is, described recommendation information be not directly presented on described in present corresponding to information the page on, but by generating describedly preferably present information in the described mode of adding link identification that presents in information.

Such as, as shown in Figure 5, Fig. 5 (a) shows in prior art as Mobile solution provides the schematic diagram that presents of recommendation information, if user wants to read the data as " China Mobile ", " China Telecom " further, or access the website of its correspondence, then need to jump out this page, again search or click related pages.Fig. 5 (b) then show provide recommendation information according to Mobile solution of the present invention present schematic diagram, described recommendation information is the official website link of " China Mobile ", and described " China Telecom " introduce data, described generating apparatus 13 presents on the basis of information original, underscore (i.e. link identification) is set in the below of " China Mobile " and " China Telecom ", thus generation preferably presents information.When user clicks " China Mobile ", then in this Mobile solution, show the interface shown in Fig. 5 (c), the i.e. interface, official website (picture is only signal) of China Mobile, when user clicks " China Telecom ", then in this Mobile solution, show the interface shown in Fig. 5 (d), namely China Telecom introduce the page.

Such as, if described in present information for " 2015 Asian Cup finals, Australia will contend a title with team of Korea S ", then by the described content presenting information is carried out cutting word, fractionation, semantic analysis etc., by other guide relevant to " Asian Cup ", as three match videos as described in recommendation information; Then described three match videos are generated a link by described generating apparatus 13, then arrange link identification in described " Asian Cup " below, as " the Asian Cup", make user by clicking this link identification, three match videos can be linked to.

Wherein, described one or more recommendation information can be generated the same link corresponding to the same page by described generating apparatus 13, and a corresponding link identification; Also described one or more recommendation information can be generated the multiple links corresponding to multiple page, and corresponding one or more link identification.

Preferably, in described link identification except can comprising the one or more links corresponding to described many recommendation informations, the term of validity of this link can also be comprised, as news category link, if more than 3 days, no longer show.

Preferably, described generating apparatus 13 can according to described recommendation information, in conjunction with described in present information and described in present presentation style corresponding to information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information.

Particularly, described generating apparatus 13 can according to described recommendation information, by presenting the presentation style corresponding to information described in combining, described link identification being placed on and more meeting the presenting in information of current presentation style, thus generates and preferably present information.Wherein, described presentation style includes but not limited to type-setting mode, exhibition method etc.

Such as, continue upper example, if described in present information title be " 2015 Asian Cup finals, Australia will contend a title with team of Korea S ", and described in present in the content of information the printed words also comprising " 2015 Asian Cup finals ", then described link identification is put in " Asian Cup " in the content; Or, if described in present in information and also comprise picture, then described link identification can be placed in this picture, thus when user clicks this picture, be linked to three match videos.

The described information that preferably presents is supplied to equipment corresponding to described recommendation request by described generator 14; Correspondingly, what the second retransmission unit 23 of described mobile application server 2 obtained that described recommendation server sends preferably presents information, and the described information that preferably presents is forwarded to described mobile device, wherein, described preferably to present information corresponding with described recommendation request; Correspondingly, what the preferred acquisition device 32 of described mobile device obtained that described mobile application server sends preferably presents information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

Particularly, the described information that preferably presents, based on predetermined host-host protocol, by corresponding transmission interface, is supplied to equipment corresponding to described recommendation request, at this, is described mobile application server by described generator 14.Then, second retransmission unit 23 of described mobile application server obtain described preferably present information after, be transmitted to the mobile device presenting request described in sending, thus, the preferred acquisition device 32 of described mobile device 3 can obtain and describedly preferably present information, is about to the link identification corresponding with recommendation information and is presented on original presenting in information.

Preferably, described mobile device can also comprise and present device (not shown), wherein, described in present device obtain user to the operation information of described link identification; According to described operation information, present the one or more recommendation informations corresponding to described link identification.

Particularly, described in present device by interacting with described user, obtain user by clicking, touching, the mode such as text event detection or phonetic entry, to the operation information of described link identification; Wherein, described operation information includes but not limited to select this link identification and/or select one or more links etc. corresponding in this link identification.Then, described in present device according to selected link identification or specifically link, the one or more recommendation informations corresponding to this link identification are presented on described mobile device.As this link identification corresponds to the set of certain section of news report or one or more snippets word, then this section of news report or word set etc. are illustrated on described mobile device.

To illustrate in accordance with a preferred embodiment of the present invention a kind of provides the recommendation server of recommendation information, mobile application server and mobile device schematic diagram for Mobile solution for Fig. 2; Wherein, described recommendation server 1 comprises the first acquisition device 11 ', determining device 12 ', generating apparatus 13 ', generator 14 ', and described determining device 12 ' comprises crucial determining unit 121 ' and recommends determining unit 122 '; Described mobile application server 2 comprises the second acquisition device 21 ', dispensing device 22 ', the second retransmission unit 23 '; Described mobile device 3 comprises send-request unit 31 ', preferably acquisition device 32 '.Particularly, the send-request unit 31 ' of described mobile device 3 sends and presents request to mobile application server, wherein, described in present request and correspond to one or more and present information; Correspondingly, what the second acquisition device 21 ' of described mobile application server 2 obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information; Described dispensing device 22 ' sends asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information; Correspondingly, the first acquisition device 11 ' of described recommendation server 1 obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information; Present information described in described crucial determining unit 121 ' basis, described in determining, present the key message corresponding to information; Described recommendation determining unit 122 ', according to described key message, determines one or more recommendation information matched with described key message; Described generating apparatus 13 ' according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information; The described information that preferably presents is supplied to equipment corresponding to described recommendation request by described generator 14 '; Correspondingly, what the second retransmission unit 23 ' of described mobile application server 2 obtained that described recommendation server sends preferably presents information, and the described information that preferably presents is forwarded to described mobile device, wherein, described preferably to present information corresponding with described recommendation request; Correspondingly, what the preferred acquisition device 32 ' of described mobile device 3 obtained that described mobile application server sends preferably presents information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

Wherein, first acquisition device 11 ', generating apparatus 13 ', the generator 14 ' of described recommendation server 1, second acquisition device 21 ' of described mobile application server 2, dispensing device 22 ', the second retransmission unit 23 ', the send-request unit 31 ' of described mobile device 3, preferably acquisition device 32 ' are same or similar with corresponding intrument shown in Fig. 1, therefore do not repeat them here, and be contained in this by reference.

Present information described in described crucial determining unit 121 ' basis, described in determining, present the key message corresponding to information.

Particularly, described crucial determining unit 121 ' can be resolved the described information that presents, to extract this present key message corresponding to information from described presenting in information.

Preferably, described crucial determining unit 121 ' can also present information described in basis, presents the information category of information described in determining; Present information and information category according to described, described in determining, present the key message corresponding to information.Wherein, described information category includes but not limited to word classification, picture classification, sound class, video classification etc.

Such as, described crucial determining unit 121 ' is resolved the described information that presents, thus obtain this and present resource element list in information, described resource element is as the URL information etc. of text message, pictorial information, acoustic information, video information or picture/sound audio/video; Then, based on described resource element list, the classification corresponding to information described in judgement, is presented.At this, those skilled in the art will be understood that one presents in information and may comprise plurality of classes, and described crucial determining unit 121 ' based on described plurality of classes, can carry out the determination of key message respectively.

When described information category is text message, described crucial determining unit 121 ' cuts word to described text message, obtains the keyword in text information based on the natural language analysis algorithm such as existing TF-IDF, using as key message; When described information category is pictorial information, described crucial determining unit 121 ' adopts picture recognition technology, carries out labeling to the picture identified, and forms labeling text, and from label extracting keywords, using as key message; When described information category be acoustic information or video information time, described crucial determining unit 121 ' can adopt existing speech recognition technology or video identification technology, text is carried out to the content identified, then word is cut to obtain keyword to the text identified, using as key message.

Described recommendation determining unit 122 ', according to described key message, determines one or more recommendation information matched with described key message.

Particularly, described recommendation determining unit 122 ', according to described key message, by described key message is carried out with Candidate Recommendation information the mode of mating etc., determines one or more recommendation information matched with described key message.

Preferably, described recommendation determining unit 122 ' according to described key message, in conjunction with the contextual information of described key message, can determine one or more recommendation information matched with described key message.

Particularly, described recommendation determining unit 122 ' can according to described key message, as keyword, and the contextual information of described key message, whole sentence corresponding to the keyword of text message or whole section of words, the whole pictures etc. of pictorial information, determine scene information (as tourism scene, news scenes, Entertainment Scene etc.), demand information or the semantic tendency etc. corresponding to described key message, then based on described scene information, demand information or semantic tendency, one or more recommendation information matched with described key message is determined.Such as, if described demand information is demand amusement class message, then by the Candidate Recommendation information of " amusement Eight Diagrams " as recommendation information.

More preferably, described recommendation determining unit 122 ', according to described key message, in conjunction with the contextual information of described key message, determines the semantic tendency corresponding to described key message; According to described key message, in conjunction with the semantic tendency corresponding to described key message, determine one or more recommendation information matched with described key message.

Particularly, described recommendation determining unit 122 ' according to the natural language analysis such as naive Bayesian or vector machine algorithm, in conjunction with the contextual information of described key message, can be determined the semantic tendency of described key message, wherein, described semantic tendency includes but not limited to passing judgement on property or neutrality etc.Thus described recommendation determining unit 122 ' can, based on different semantic tendencies, be described key message determination recommendation information.Such as, only when described semantic tendency be commendation or neutral time, be just described key message determination recommendation information, if described semantic tendency is derogatory sense, then do not carry out the coupling etc. of recommendation information.

Fig. 3 illustrate according to a further aspect of the present invention a kind of by recommendation server, mobile application server and mobile device coordinate realize, method flow diagram that recommendation information is provided for Mobile solution.Particularly, in step sl, described mobile device 3 sends and presents request to mobile application server, wherein, described in present request and correspond to one or more and present information; Correspondingly, in step sl, what described mobile application server 2 obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information; In step s 2, described mobile application server 2 sends asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information; Correspondingly, in step s 2, described recommendation server 1 obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information; In step s3, described recommendation server 1 presents information according to described, determines to present one or more corresponding recommendation information of information with described; In step s 4 which, described recommendation server 1 according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information; In step s 5, the described information that preferably presents is supplied to equipment corresponding to described recommendation request by described recommendation server 1; Correspondingly, in step s 5, what described mobile application server 2 obtained that described recommendation server sends preferably presents information, and wherein, described preferably to present information corresponding with described recommendation request; In step s 6, the described information that preferably presents is forwarded to described mobile device by described mobile application server 2; Correspondingly, in step s 6, what described mobile device 3 obtained that described mobile application server sends preferably presents information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

In step sl, described mobile device 3 sends and presents request to mobile application server, wherein, described in present request and correspond to one or more and present information.

Particularly, when the user of described mobile device opens a certain Mobile solution (namely moving APP) and wants to browse a certain page on this Mobile solution or the rendering content corresponding to a certain link, in step sl, described mobile device 3 is based on predetermined host-host protocol, by corresponding transmission interface, be sent to the mobile application server corresponding with described Mobile solution by presenting request; Wherein, each presenting in request comprises for the one or more requests that present information of this page maybe corresponding to this link.

Such as, certain user opens Mobile solution " mobile phone Baidu " on mobile phone, and clicks " news " label, then in step sl, described mobile device 3 will present in this " news " label present information present request, be sent to the mobile application server of " mobile phone Baidu ".

Correspondingly, in step sl, what described mobile application server 2 obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information.

Particularly, in step sl, described mobile application server 2 is based on predetermined host-host protocol, by corresponding transmission interface, what obtain that described mobile device 3 sends presents request, and wherein, each presenting in request comprises for one or more request presenting information.

In step s 2, described mobile application server 2 sends asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information.

Particularly, in step s 2, described mobile application server 2 presents request according to described, generates and asks corresponding recommendation request with described presenting; Those skilled in the art will be understood that, in step s 2, described mobile application server 2 by such as described present request before add the forms such as packet header, present request be converted into recommendation request by described, present described in also can first obtaining and present information corresponding to request, then present after information packs by described, be converted to corresponding recommendation request, then based on predetermined host-host protocol, by corresponding transmission interface, described recommendation request is sent to described recommendation server.

Preferably, in step s 2, other devices of described mobile application server 2 or described mobile application server, present described in can also detecting in information and whether comprise recommendation information, such as, in step s 2, described mobile application server 2 can detect described in present in information the link whether comprised corresponding to recommendation information or recommendation information.

At this, if described in present in information and do not comprise recommendation information, then first the described information that presents is sent to described mobile device, then performs original step of step S1 and/or described step S2 described in Fig. 3, thus realize asynchronous acquisition recommendation information; At this, if described in present in information and do not comprise recommendation information, also directly can perform the step of described step S1 and/or described step S2, by described recommendation information with present information and be sent to described mobile device simultaneously, thus realize synchronously obtaining recommendation information.

Correspondingly, in step s 2, described recommendation server 1 obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information.

Particularly, in step s 2, described recommendation server 1, based on predetermined host-host protocol, by corresponding transmission interface, obtains by one or more recommendation request; At this, those skilled in the art will be understood that described recommendation request can be sent by described mobile application server, in some cases, also directly can be sent by described mobile device.For ease of illustrating, be described to described recommendation server for mobile application server below, but above-mentioned explanation does not limit described recommendation server from other equipment, recommendation request as described in the acquisition of mobile device place.

Those skilled in the art will be understood that in step s 2, and described recommendation server 1 directly can extract foregoing from described recommendation information; Also based on current demand, can interact with the equipment or other equipment that can obtain above-mentioned information sending described recommendation request, to obtain above-mentioned one or more content.

In step s3, described recommendation server 1 presents information according to described, determines to present one or more corresponding recommendation information of information with described.

Particularly, in step s3, described recommendation server 1 by directly presenting the content of information from described recommendation request described in acquisition, or present the link of information described in obtaining from described recommendation request, then the content of information is presented described in obtaining according to described link, thus based on the described content presenting information, carry out with the content of recommendation information the mode of mating etc. based on by described content, determine to present one or more corresponding recommendation information of information with described.

Preferably, in step s3, described recommendation server 1 can be used for following at least any one:

Particularly, in step s3, described recommendation server 1 is by presenting information analysis to described, or direct and corresponding equipment (as mobile application server or mobile device etc.) carries out alternately, thus presents the application related information corresponding to information described in obtaining.

Then, in step s3, described recommendation server 1 presents information according to described, in conjunction with described in present application related information corresponding to information, determine to present one or more corresponding recommendation information of information with described.Such as, if described in present the Mobile solution corresponding to information classification be news category, then can using backgrounding introduction etc. as recommendation information, if described classification is instant messaging class, then can using amusement Eight Diagrams etc. as recommendation information, if described classification is social activity share class, then can using the recommendation information of the associated recommendation information of other good friends as active user; If described in present the Mobile solution corresponding to information service provider be Baidu, then can select one as recommendation information from the multiple Candidate Recommendation information licensing to Baidu, if described service provider is Tengxun, then can from directly licensing to Tengxun, or license in multiple Candidate Recommendation information of Tengxun select one as recommendation information, as recommended certain mandate song or mandate video etc. by intersecting the mode such as mandates; If described in present the content that comprises in the interface arrangement of the Mobile solution corresponding to information less, then select to be less than N number of recommendation information, if the content comprised in the arrangement of described interface is more, then selects to be greater than and be N number ofly less than M recommendation information, M>N simultaneously.

Or, in step s3, described recommendation server 1 is by presenting information analysis to described, or direct and corresponding equipment (as mobile application server or mobile device etc.) carries out alternately, or user that is direct and described mobile device carries out alternately, thus presents the user related information corresponding to information described in obtaining.Preferably, in step s3, described recommendation server 1 by the described analysis presenting information, can also present the user ID whether containing mobile terminal in information, if there is described user ID, then obtains described user related information described in judgement.

Then, in step s3, described recommendation server 1 presents information according to described, in conjunction with described in present user related information corresponding to information, determine to present one or more corresponding recommendation information of information with described.Such as, if the ground, native place of user is Sichuan, then Sichuan cuisine can be recommended; If user preference browses film, then film video or performer can be recommended to introduce; If the travel information of user shows that user went to Yunnan, then the news in Yunnan can be recommended this user etc.

Preferably, described recommendation server also comprises step S7 (not shown), and wherein, in the step s 7, described recommendation server 1 determines whether described recommendation request meets predetermined matching condition; When meeting described predetermined matching condition, in step s3, described recommendation server 1 presents information according to described, determines to present one or more corresponding recommendation information of information with described.

Particularly, in the step s 7, described recommendation server 1, by triggering or other trigger conditions based on time triggered, event, detects described recommendation request and whether meets described predetermined matching condition; Such as, when obtaining described recommendation request, according to predetermined matching condition, described recommendation request is detected.

Thus when meeting described predetermined matching condition, in step s3, described recommendation server 1 presents information according to described, determine to present one or more corresponding recommendation information of information with described.At this, described in the determination mode of described step S3 and Fig. 3, the determination mode of step S3 is same or similar, therefore does not repeat them here, and is contained in this by way of reference.

In step s 4 which, described recommendation server 1 according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information.

Particularly, in step s 4 which, described recommendation server 1 according to described recommendation information, based on described recommendation information and the described corresponding relation presenting information, described one or more recommendation information is generated with described present information corresponding one or more preferably present information; That is, described recommendation information be not directly presented on described in present corresponding to information the page on, but by generating describedly preferably present information in the described mode of adding link identification that presents in information.

Such as, as shown in Figure 5, Fig. 5 (a) shows in prior art as Mobile solution provides the schematic diagram that presents of recommendation information, if user wants to read the data as " China Mobile ", " China Telecom " further, or access the website of its correspondence, then need to jump out this page, again search or click related pages.Fig. 5 (b) then show provide recommendation information according to Mobile solution of the present invention present schematic diagram, described recommendation information is the official website link of " China Mobile ", and described " China Telecom " introduce data, in step s 4 which, described recommendation server 1 presents on the basis of information original, underscore (i.e. link identification) is set in the below of " China Mobile " and " China Telecom ", thus generation preferably presents information.When user clicks " China Mobile ", then in this Mobile solution, show the interface shown in Fig. 5 (c), the i.e. interface, official website (picture is only signal) of China Mobile, when user clicks " China Telecom ", then in this Mobile solution, show the interface shown in Fig. 5 (d), namely China Telecom introduce the page.

Such as, if described in present information for " 2015 Asian Cup finals, Australia will contend a title with team of Korea S ", then by the described content presenting information is carried out cutting word, fractionation, semantic analysis etc., by other guide relevant to " Asian Cup ", as three match videos as described in recommendation information; Then in step s 4 which, described three match videos are generated a link by described recommendation server 1, then arrange link identification, as " Asian Cup " in described " Asian Cup " below, make user by clicking this link identification, three match videos can be linked to.

Wherein, in step s 4 which, described one or more recommendation information can be generated the same link corresponding to the same page by described recommendation server 1, and a corresponding link identification; Also described one or more recommendation information can be generated the multiple links corresponding to multiple page, and corresponding one or more link identification.

Preferably, in step s 4 which, described recommendation server 1 can according to described recommendation information, in conjunction with described in present information and described in present presentation style corresponding to information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information.

Particularly, in step s 4 which, described recommendation server 1 can according to described recommendation information, by presenting the presentation style corresponding to information described in combining, described link identification is placed on and more meets the presenting in information of current presentation style, thus generate and preferably present information.Wherein, described presentation style includes but not limited to type-setting mode, exhibition method etc.

In step s 5, the described information that preferably presents is supplied to equipment corresponding to described recommendation request by described recommendation server 1; Correspondingly, in step s 5, what described mobile application server 2 obtained that described recommendation server sends preferably presents information, and wherein, described preferably to present information corresponding with described recommendation request; In step s 6, the described information that preferably presents is forwarded to described mobile device by described mobile application server 2; Correspondingly, in step s 6, what described mobile device 3 obtained that described mobile application server sends preferably presents information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

Particularly, in step s 5, the described information that preferably presents, based on predetermined host-host protocol, by corresponding transmission interface, is supplied to equipment corresponding to described recommendation request, at this, is described mobile application server by described recommendation server 1.Then, described mobile application server obtain described preferably present information after, in step s 6, be transmitted to the mobile device 3 presenting request described in sending, thus, in step s 5, described mobile device 3 can obtain and describedly preferably present information, is about to the link identification corresponding with recommendation information and is presented on original presenting in information.

Preferably, described mobile device can also comprise step S8 (not shown), and wherein, in step s 8, described mobile device 3 obtains the operation information of user to described link identification; According to described operation information, present the one or more recommendation informations corresponding to described link identification.

Particularly, in step s 8, described mobile device 3, by interacting with described user, obtains user by modes such as click, touch, text event detection or phonetic entries, to the operation information of described link identification; Wherein, described operation information includes but not limited to select this link identification and/or select one or more links etc. corresponding in this link identification.Then, in step s 8, described mobile device 3 is according to selected link identification or specifically link, and is presented by the one or more recommendation informations corresponding to this link identification on described mobile device.As this link identification corresponds to the set of certain section of news report or one or more snippets word, then this section of news report or word set etc. are illustrated on described mobile device.

Fig. 4 illustrate in accordance with a preferred embodiment of the present invention a kind of by recommendation server, mobile application server and mobile device coordinate realize, method flow diagram that recommendation information is provided for Mobile solution.Particularly, in step S1 ', described mobile device 3 sends and presents request to mobile application server, wherein, described in present request and correspond to one or more and present information; Correspondingly, in step S1 ', what described mobile application server 2 obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information; In step S2 ', described mobile application server 2 sends asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information; Correspondingly, in step S2 ', described recommendation server 1 obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information; In step S31 ', described recommendation server 1 presents information according to described, presents the key message corresponding to information described in determining; In step S32 ', described recommendation server 1, according to described key message, determines one or more recommendation information matched with described key message; In step S4 ', described recommendation server 1 according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information; In step S5 ', the described information that preferably presents is supplied to equipment corresponding to described recommendation request by described recommendation server 1; Correspondingly, in step S5 ', what described mobile application server 2 obtained that described recommendation server sends preferably presents information, and wherein, described preferably to present information corresponding with described recommendation request; In step S6 ', the described information that preferably presents is forwarded to described mobile device by described mobile application server 2; Correspondingly, in step S6 ', what described mobile device 3 obtained that described mobile application server sends preferably presents information, wherein, described preferably present information with described present ask corresponding, and described preferably presenting in information comprise the link identification corresponding with recommendation information.

Wherein, shown in described step S1 ', step S2 ', step S4 ', step S5 ', step S6 ' with Fig. 3, corresponding step is same or similar, therefore does not repeat them here, and is contained in this by reference.

In step S31 ', described recommendation server 1 presents information according to described, presents the key message corresponding to information described in determining.

Particularly, in step S31 ', described recommendation server 1 can be resolved the described information that presents, to extract this present key message corresponding to information from described presenting in information.

Preferably, in step S31 ', described recommendation server 1 can also present information described in basis, presents the information category of information described in determining; Present information and information category according to described, described in determining, present the key message corresponding to information.Wherein, described information category includes but not limited to word classification, picture classification, sound class, video classification etc.

Such as, in step S31 ', described recommendation server 1 is resolved the described information that presents, thus obtains this and present resource element list in information, and described resource element is as the URL information etc. of text message, pictorial information, acoustic information, video information or picture/sound audio/video; Then, based on described resource element list, the classification corresponding to information described in judgement, is presented.At this, those skilled in the art will be understood that one presents in information and may comprise plurality of classes, and in step S31 ', described recommendation server 1 based on described plurality of classes, can carry out the determination of key message respectively.

When described information category is text message, in step S31 ', described recommendation server 1 cuts word to described text message, obtains the keyword in text information based on the natural language analysis algorithm such as existing TF-IDF, using as key message; When described information category is pictorial information, in step S31 ', described recommendation server 1 adopts picture recognition technology, carries out labeling to the picture identified, and forms labeling text, and from label extracting keywords, using as key message; When described information category be acoustic information or video information time, in step S31 ', described recommendation server 1 can adopt existing speech recognition technology or video identification technology, carries out text to the content identified, again word is cut to obtain keyword to the text identified, using as key message.

In step S32 ', described recommendation server 1, according to described key message, determines one or more recommendation information matched with described key message.

Particularly, in step S32 ', described recommendation server 1, according to described key message, by described key message is carried out with Candidate Recommendation information the mode of mating etc., determines one or more recommendation information matched with described key message.

Preferably, in step S32 ', described recommendation server 1 according to described key message, in conjunction with the contextual information of described key message, can determine one or more recommendation information matched with described key message.

Particularly, in step S32 ', described recommendation server 1 can according to described key message, as keyword, and the contextual information of described key message, whole sentence corresponding to the keyword of text message or whole section of words, the whole pictures etc. of pictorial information, determine scene information (as tourism scene, news scenes, Entertainment Scene etc.), demand information or the semantic tendency etc. corresponding to described key message, then based on described scene information, demand information or semantic tendency, one or more recommendation information matched with described key message is determined.Such as, if described demand information is demand amusement class message, then by the Candidate Recommendation information of " amusement Eight Diagrams " as recommendation information.

More preferably, in step S32 ', described recommendation server 1, according to described key message, in conjunction with the contextual information of described key message, determines the semantic tendency corresponding to described key message; According to described key message, in conjunction with the semantic tendency corresponding to described key message, determine one or more recommendation information matched with described key message.

Particularly, in step S32 ', described recommendation server 1 can according to the natural language analysis such as naive Bayesian or vector machine algorithm, in conjunction with the contextual information of described key message, the semantic tendency of described key message is determined, wherein, described semantic tendency includes but not limited to passing judgement on property or neutrality etc.Thus in step S32 ', described recommendation server 1 can, based on different semantic tendencies, be described key message determination recommendation information.Such as, only when described semantic tendency be commendation or neutral time, be just described key message determination recommendation information, if described semantic tendency is derogatory sense, then do not carry out the coupling etc. of recommendation information.

It should be noted that the present invention can be implemented in the assembly of software and/or software restraint, such as, special IC (ASIC), general object computing machine or any other similar hardware device can be adopted to realize.In one embodiment, software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each step or function.

In addition, a part of the present invention can be applied to computer program, such as computer program instructions, when it is performed by computing machine, by the operation of this computing machine, can call or provide according to method of the present invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or moveable recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment run according to described programmed instruction.At this, comprise a device according to one embodiment of present invention, this device comprises the storer for storing computer program instructions and the processor for execution of program instructions, wherein, when this computer program instructions is performed by this processor, trigger this plant running based on the aforementioned method according to multiple embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in device claim or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.

Although show and describe exemplary embodiment especially above, it will be appreciated by those skilled in the art that when not deviating from the spirit and scope of claims, can change to some extent in its form and details.Here sought protection is set forth in the dependent claims.Define in following numbering clause each embodiment these and other in:

1. at recommendation server end for Mobile solution provides a method for recommendation information, wherein, the method comprises:

A obtains one or more recommendation request, and wherein, described recommendation request comprises one or more and presents information;

B according to described in present information, determine to present one or more corresponding recommendation information of information with described;

C according to described recommendation information, in conjunction with described in present information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information;

The described information that preferably presents is supplied to equipment corresponding to described recommendation request by d.

2. the method according to clause 1, wherein, described step b comprises:

B1 according to described in present information, present the key message corresponding to information described in determining;

B2, according to described key message, determines one or more recommendation information matched with described key message.

3. the method according to clause 2, wherein, described step b1 comprises:

Present information described in-basis, described in determining, present the information category of information;

Present information and information category described in-basis, described in determining, present the key message corresponding to information.

4. the method according to clause 2 or 3, wherein, described step b2 comprises:

-according to described key message, in conjunction with the contextual information of described key message, determine one or more recommendation information matched with described key message.

5. the method according to clause 4, wherein, described step b2 comprises:

-according to described key message, in conjunction with the contextual information of described key message, determine the semantic tendency corresponding to described key message;

-according to described key message, in conjunction with the semantic tendency corresponding to described key message, determine one or more recommendation information matched with described key message.

6. the method according to any one of clause 1 to 5, wherein, described step b comprises following at least any one:

7. the method according to clause 6, wherein, described application related information comprises following at least any one:

-described in present the classification of the Mobile solution corresponding to information;

-described in present the service provider of the Mobile solution corresponding to information;

-described in present the Mobile solution corresponding to information interface arrangement.

8. the method according to clause 6, wherein, described user related information comprises following at least any one:

The essential information of-described Mobile solution active user;

The preference information of-described Mobile solution active user;

The historical viewings information of-described Mobile solution active user;

The travel information of-described Mobile solution active user.

9. the method according to any one of clause 1 to 8, wherein, described step c comprises:

-according to described recommendation information, in conjunction with described in present information and described in present presentation style corresponding to information, generate with described present information corresponding one or more preferably present information, wherein, described preferably presenting in information comprises the link identification corresponding with described recommendation information.

10. the method according to any one of clause 1 to 9, wherein, the method also comprises:

-determine whether described recommendation request meets predetermined matching condition;

Wherein, described step b comprises:

-when meeting described predetermined matching condition, present information according to described, determine to present one or more corresponding recommendation information of information with described;

Equipment corresponding to-described recommendation request meets predetermined condition;

The service provider of the Mobile solution corresponding to-described recommendation request meets predetermined condition;

Request time/place corresponding to-described recommendation request meets predetermined condition.

Assist as Mobile solution provides the method for recommendation information at mobile application server end for 11. 1 kinds, wherein, the method comprises:

What x obtained that mobile device end sends presents request, wherein, described in present request and correspond to one or more and present information;

Y sends and asks corresponding recommendation request to recommendation server with described presenting, and wherein, described recommendation request comprises one or more and presents information;

What z obtained that described recommendation server sends preferably presents information, and the described information that preferably presents is forwarded to described mobile device, and wherein, described preferably to present information corresponding with described recommendation request.

12. methods according to clause 11, wherein, the method also comprises:

-determine described in present in information whether comprise recommendation information;

Present in information described in-Ruo and comprise recommendation information, the described information that presents comprising recommendation information is sent to described mobile device.

13. methods according to clause 12, wherein, the method also comprises:

Present in information described in-Ruo and do not comprise recommendation information, then the described information that presents is sent to described mobile device, and performs step x and step y.

Assist as Mobile solution provides the method for recommendation information at mobile device end for 14. 1 kinds, wherein, the method comprises:

15. methods according to clause 14, wherein, the method also comprises:

-obtain user to the operation information of described link identification;

-according to described operation information, present the one or more recommendation informations corresponding to described link identification.

16. 1 kinds of Mobile solution provide the recommendation server of recommendation information, and wherein, described recommendation server comprises:

17. recommendation servers according to clause 16, wherein, described determining device comprises:

Crucial determining unit, presents information for described in basis, presents the key message corresponding to information described in determining;

Recommend determining unit, for according to described key message, determine one or more recommendation information matched with described key message.

18. recommendation servers according to clause 17, wherein, described crucial determining unit is used for:

19. recommendation servers according to clause 17 or 18, wherein, described recommendation determining unit is used for:

20. recommendation servers according to clause 19, wherein, described recommendation determining unit is used for:

21. recommendation servers according to any one of clause 16 to 20, wherein, described determining device is used for following at least any one:

22. recommendation servers according to clause 21, wherein, described application related information comprises following at least any one:

23. recommendation servers according to clause 21, wherein, described user related information comprises following at least any one:

The essential information of-described Mobile solution active user;

The preference information of-described Mobile solution active user;

The historical viewings information of-described Mobile solution active user;

The travel information of-described Mobile solution active user.

24. recommendation servers according to any one of clause 16 to 23, wherein, described generating apparatus is used for:

25. recommendation servers according to any one of clause 16 to 24, wherein, this recommendation server also comprises:

Condition determination apparatus, for determining whether described recommendation request meets predetermined matching condition;

Wherein, described determining device is used for:

Assist as Mobile solution provides the mobile application server of recommendation information for 26. 1 kinds, wherein, described mobile application server comprises:

27. mobile application servers according to clause 26, wherein, described mobile application server also comprises:

Recommend determining device, described in determining, present in information whether comprise recommendation information;

Recommend dispensing device, if for described in present in information and comprise recommendation information, the described information that presents comprising recommendation information is sent to described mobile device.

28. mobile application servers according to clause 27, wherein, described mobile application server also comprises:

Present dispensing device, if for described in present in information and do not comprise recommendation information, then the described information that presents is sent to described mobile device, and performs and continued to perform by the second acquisition device and dispensing device.

Assist as Mobile solution provides the mobile device of recommendation information for 29. 1 kinds, wherein, this equipment comprises:

30. mobile devices according to clause 29, wherein, this equipment also comprises:

Operation acquisition device, for obtaining the operation information of user to described link identification;

Recommendation presents device, for according to described operation information, presents the one or more recommendation informations corresponding to described link identification.

31. 1 kinds, for providing the system of recommendation information for Mobile solution, comprise the recommendation server according to any one of clause 16 to 25, the mobile application server according to any one of clause 26 to 28 and the mobile device as described in clause 29 or 30.

Claims

2. method according to claim 1, wherein, described step b comprises:

3. method according to claim 2, wherein, described step b1 comprises:

4. according to the method in claim 2 or 3, wherein, described step b2 comprises:

5. method according to claim 4, wherein, described step b2 comprises:

6. method according to any one of claim 1 to 5, wherein, described step b comprises following at least any one:

7. method according to any one of claim 1 to 6, wherein, described step c comprises:

8. method according to any one of claim 1 to 7, wherein, the method also comprises:

Wherein, described step b comprises:

9. assist as Mobile solution provides the method for recommendation information at mobile application server end, wherein, the method comprises:

10. assist as Mobile solution provides the method for recommendation information at mobile device end, wherein, the method comprises:

11. 1 kinds of Mobile solution provide the recommendation server of recommendation information, and wherein, described recommendation server comprises:

12. recommendation servers according to claim 11, wherein, described determining device comprises:

13. recommendation servers according to claim 12, wherein, described crucial determining unit is used for:

14. recommendation servers according to claim 12 or 13, wherein, described recommendation determining unit is used for:

15. recommendation servers according to claim 14, wherein, described recommendation determining unit is used for:

16. according to claim 11 to the recommendation server according to any one of 15, and wherein, described determining device is used for following at least any one:

17. according to claim 11 to the recommendation server according to any one of 16, and wherein, described generating apparatus is used for:

18. according to claim 11 to the recommendation server according to any one of 17, and wherein, this recommendation server also comprises:

Wherein, described determining device is used for:

Assist as Mobile solution provides the mobile application server of recommendation information for 19. 1 kinds, wherein, described mobile application server comprises:

Assist as Mobile solution provides the mobile device of recommendation information for 20. 1 kinds, wherein, this equipment comprises: