CN106792242A - For the method and apparatus of pushed information - Google Patents
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- CN106792242A CN106792242A CN201710096919.9A CN201710096919A CN106792242A CN 106792242 A CN106792242 A CN 106792242A CN 201710096919 A CN201710096919 A CN 201710096919A CN 106792242 A CN106792242 A CN 106792242A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Computing Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
This application discloses the method and apparatus for pushed information.One specific embodiment of the method includes：Obtain the message identification set of at least one information to be presented；Obtain behavioural information of the targeted customer in targeted customer's set for each information to be presented；Based on the quantity of the behavioural information being associated with each information to be presented, the message identification to each information to be presented is ranked up, and generates ranking results；Ranking results are pushed to information presenting terminal, so that information presenting terminal is according to ranking results, pair content being associated with each information to be presented is presented.The implementation method causes that the presentation order of information is more targeted.
Description
Technical field
The application is related to field of computer technology, and in particular to Internet technical field, more particularly, to pushed information
Method and apparatus.
Background technology
With the rise of net cast class application, live application scenarios are gradually transferred to outdoor directly from interior is live
Broadcast.Live has been not only a kind of performance form, but user obtains information, meets demand, interaction entertainment and social activity
Important channel.For the application scenarios that the Xian Xia shops of electric business business buys on behalf, each commodity or product are determined during live
The live order of board is significant for network main broadcaster.The existing method for determining live order is typically network main broadcaster master
See and determine live order, or live order is determined according to the popularity of commodity or brand.
The content of the invention
The purpose of the application is to propose a kind of improved method and apparatus for pushed information to solve background above
The technical problem that technology segment is mentioned.
In a first aspect, this application provides a kind of method for pushed information, the method includes：At least one is obtained to treat
The message identification set of presentation information；The targeted customer obtained in targeted customer's set believes for the behavior of each information to be presented
Breath；Based on the quantity of the behavioural information being associated with each information to be presented, the message identification to each information to be presented is carried out
Sequence, generates ranking results；Ranking results are pushed to information presenting terminal, it is right so that information presenting terminal is according to ranking results
The content being associated with each information to be presented is presented.
In certain embodiments, the message identification set of at least one information to be presented is obtained, including：User is received to pass through
The message identification set of at least one information to be presented of information presenting terminal input.
In certain embodiments, the message identification set of at least one information to be presented is obtained, including：Receive information is presented
The image and/or voice of the message identification set comprising at least one information to be presented that terminal sends；Image is carried out to image
Recognize and/or speech recognition is carried out to voice, obtain the message identification set of at least one information to be presented.
In certain embodiments, behavioural information include it is following at least one：Purchase information, search information, click information and
Information on Collection；And the quantity based on the behavioural information being associated with each information to be presented, to the letter of each information to be presented
Breath mark is ranked up, including：For each information to be presented, it is determined that the number of the purchase information being associated with the information to be presented
Amount with purchase information corresponding to default weight product, it is determined that the quantity of the search information be associated with the information to be presented and
The product of the default weight corresponding to search information, it is determined that the quantity of the click information being associated with the information to be presented and click
The product of the default weight corresponding to information, it is determined that the quantity and Information on Collection of the Information on Collection being associated with the information to be presented
The product of corresponding default weight, and each product addition that will be obtained, obtain the fraction of the information to be presented；According to fraction
Descending order, the message identification to each information to be presented is ranked up.
In certain embodiments, the method also includes：Each targeted customer in gathering for targeted customer, determines the mesh
The information to be presented associated by the behavioural information of user is marked, if the information that current time is presented is associated information to be presented
When, then to the targeted customer terminal push prompting message, wherein, prompting message include for remind the targeted customer watch with
The information of the associated content of associated information to be presented.
Second aspect, this application provides a kind of device for pushed information, the device includes：First acquisition unit,
It is configured to obtain the message identification set of at least one information to be presented；Second acquisition unit, is configured to obtain target use
Targeted customer in the set of family is directed to the behavioural information of each information to be presented；Sequencing unit, is configured to be based on being treated with each
The quantity of the associated behavioural information of presentation information, the message identification to each information to be presented is ranked up, generation sequence knot
Really；First push unit, is configured to push ranking results to information presenting terminal, so that information presenting terminal is tied according to sequence
Really, pair content being associated with each information to be presented is presented.
In certain embodiments, first acquisition unit is further configured to：Receive user defeated by information presenting terminal
The message identification set of at least one information to be presented for entering.
In certain embodiments, first acquisition unit includes：Receiver module, is configured to receive information and terminal transmission is presented
The message identification set comprising at least one information to be presented image and/or voice；Identification module, is configured to image
Carry out image recognition and/or speech recognition is carried out to voice, obtain the message identification set of at least one information to be presented.
In certain embodiments, behavioural information include it is following at least one：Purchase information, search information, click information and
Information on Collection；And sequencing unit, including：Summation module, is configured to for each information to be presented, it is determined that to be presented with this
The product of the default weight corresponding to the quantity and purchase information of the associated purchase information of information, it is determined that with the information to be presented
The product of the default weight corresponding to the quantity and search information of associated search information, it is determined that related to the information to be presented
The product of the default weight corresponding to the quantity and click information of the click information of connection, it is determined that be associated with the information to be presented
The product of the default weight corresponding to the quantity and Information on Collection of Information on Collection, and each product addition that will be obtained, are somebody's turn to do
The fraction of information to be presented；Order module, is configured to according to the descending order of fraction, to the letter of each information to be presented
Breath mark is ranked up.
In certain embodiments, the device also includes：Second push unit, in being configured to gather for targeted customer
Each targeted customer, determines the information to be presented associated by the behavioural information of the targeted customer, if the letter that current time is presented
Cease during for associated information to be presented, then push prompting message to the terminal of the targeted customer, wherein, prompting message includes using
In the information of the content for reminding targeted customer viewing to be associated with associated information to be presented.
The third aspect, present invention also provides a kind of server, including：One or more processors；Storage device, is used for
One or more programs are stored, when said one or multiple programs are by said one or multiple computing devices so that above-mentioned one
Individual or multiple processors realize the method for pushed information that the application is provided.
Fourth aspect, present invention also provides a kind of computer-readable recording medium, is stored thereon with computer program, should
Program is when executed by realizing the method for pushed information that the application is provided.
The method and apparatus for pushed information that the application is provided, by obtaining targeted customer for information to be presented
Behavioural information, and the quantity based on the behavioural information being associated with each information to be presented, generate ranking results, and be in information
Existing terminal sends above-mentioned ranking results, so that above- mentioned information is presented terminal according to above-mentioned ranking results pair and each information to be presented
Associated content is presented, so as to be effectively utilized the behavioural information of targeted customer so that the presentation order of information has more
Targetedly.
Brief description of the drawings
By the detailed description made to non-limiting example made with reference to the following drawings of reading, the application other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that the application can apply to exemplary system architecture figure therein；
Fig. 2 is the flow chart of one embodiment of the method for pushed information according to the application；
Fig. 3 is a schematic diagram of the application scenarios of the method for pushed information according to the application；
Fig. 4 is the flow chart of another embodiment of the method for pushed information according to the application；
Fig. 5 is the structural representation of one embodiment of the device for pushed information according to the application；
Fig. 6 is adapted for the structural representation of the computer system of the server for realizing the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that, in order to
Be easy to description, be illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the implementation of the method for pushed information or the device for pushed information that can apply the application
The exemplary system architecture 100 of example.
As shown in figure 1, system architecture 100 can include information presenting terminal 1011,1012, network 1021,1022, target
Terminal 1031,1032 and server 104.Wherein, network 1021 is used in information presenting terminal 1011,1012 and server 104
Between provide communication link medium；Network 1022 is used to provide communication between target terminal 1031,1032 and server 104
The medium of link.Network 1021,1022 can include various connection types, such as wired, wireless communication link or optical fiber electricity
Cable etc..
Server 104 can be interacted by network 1021 with information presenting terminal 1011,1012, to send or receive message
Deng；Server 104 can also be interacted by network 1022 with target terminal 1031,1032, and letter is reminded to be sent to target terminal
Breath etc..Various telecommunication customer end applications can be installed on information presenting terminal 1011,1012 and target terminal 1031,1032,
Such as video class application, live class application etc..
Information presenting terminal 1011,1012 and target terminal 1031,1032 can be with display screen and support information
Interactive various electronic equipments, including but not limited to smart mobile phone, panel computer, pocket computer on knee and desktop computer
Etc..
Server 104 can be to provide the server of various services, such as message identification and mesh based on information to be presented
Mark user is directed to the behavioural information of each information to be presented, and the message identification to each information to be presented is ranked up, and will be raw
Into ranking results be sent to the background server of information presenting terminal 1011,1012.Background server can also be to target end
End 1031,1032 sends prompting message.
It should be noted that the method for pushed information that the embodiment of the present application is provided typically is held by server 104
OK, correspondingly, the device for pushed information is generally positioned in server 104.
It should be understood that the number of the information presenting terminal, network, target terminal and server in Fig. 1 is only schematic
's.According to needs are realized, can have any number of information presenting terminal, network, target terminal and server.
With continued reference to Fig. 2, the flow of one embodiment of the method for pushed information according to the application is shown
200.This is used for the method for pushed information, comprises the following steps：
Step 201, obtains the message identification set of at least one information to be presented.
In the present embodiment, the method for pushed information runs electronic equipment (such as service shown in Fig. 1 thereon
Device) can be obtained at least using its terminal for entering row information presentation from user by wired connection mode or radio connection
One message identification set of information to be presented.Above-mentioned information to be presented can for merchandise news, information on services, brand message and
Merchant information etc..Above- mentioned information mark can be the title of information, or the coding of information；For brand message and business
Family information, above- mentioned information mark can also be the trade mark/logo (logo) of brand or trade company.
In the present embodiment, the terminal that above- mentioned information is presented can be net cast terminal, and net cast refers to using mutual
Networking and stream media technology carry out live, and net cast has been increasingly becoming the main flow expression way of internet.Can be by by regarding
Frequently live terminal carries out live user referred to as network main broadcaster, network main broadcaster when carrying out live using net cast terminal, on
Stating electronic equipment can obtain the stream media information of above-mentioned net cast terminal transmission.
Step 202, obtains behavioural information of the targeted customer in targeted customer's set for each information to be presented.
In the present embodiment, get in step 201 after the message identification set of information to be presented, above-mentioned electronics sets
Behavioural information of standby each targeted customer that can be obtained in targeted customer's set for above-mentioned each information to be presented.Above-mentioned mesh
Mark user is the user of the above-mentioned information to be presented of viewing, and in net cast platform, above-mentioned targeted customer is viewing network main broadcaster
Live video user.Above-mentioned behavioural information can be the personal like due to targeted customer, and to comprising above-mentioned to be presented
The operation information that webpage or picture of information etc. are operated, can show that targeted customer waits to be in each by behavioural information
The degree interested of existing information.
In some optional implementations of the present embodiment, above-mentioned behavioural information can for above-mentioned targeted customer with it is above-mentioned
The related purchase information of information to be presented, click information, at least one searched in information and Information on Collection.As an example, working as
Information to be presented be shampoo when, then behavioural information can for targeted customer click shampoo purchase webpage, or
Targeted customer has collected the purchase link of the shampoo of " A " brand；When information to be presented is " B " brand, behavioural information can be with
For " B " brand has been carried out search operation by targeted customer as search keyword, or targeted customer have purchased " B " brand
Mobile phone.
Step 203, based on the quantity of the behavioural information being associated with each information to be presented, to each information to be presented
Message identification is ranked up, and generates ranking results.
In the present embodiment, above-mentioned electronic equipment can first obtain the behavioural information being associated with each information to be presented
Quantity；Afterwards, can be arranged according to the descending order of above-mentioned quantity, the message identification to each information to be presented
Sequence, generates ranking results.I.e. to each information to be presented, arranged according to the descending order of user's degree interested
Sequence.As an example, when information to be presented is electric cooker, refrigerator, washing machine, dish-washing machine, above-mentioned electronic equipment can be first
The behavioural information that acquisition is associated with electric cooker is 28, and the behavioural information being associated with refrigerator is 15, with washing machine phase
The behavioural information of association is 38, and the behavioural information being associated with dish-washing machine is 10, then the ranking results for ultimately generating are：Wash
The mechanical, electrical rice cooker of clothing, refrigerator and dish-washing machine.
In some optional implementations of the present embodiment, can in advance to purchase information, click information, search information
With Information on Collection set weighted value, if for example, purchase information it is most important, can by buy information weighted value be set to most
Greatly, if click information is least important, the weighted value that can will click on information is set to minimum.For in each information to be presented
Each information to be presented, the quantity of the purchase information being associated with the information to be presented can be obtained, then calculate above-mentioned purchase
The product of the weight corresponding to the quantity and purchase information of information；The search information being associated with the information to be presented can be obtained
Quantity, then the product for calculating the quantity of above-mentioned search information and the weight corresponding to search information；Can obtain waited with this be in
The quantity of the associated click information of existing information, then calculate the quantity and the weight corresponding to click information of above-mentioned click information
Product；The quantity of the Information on Collection being associated with the information to be presented can be obtained, then calculate the quantity of above-mentioned Information on Collection with
The product of the weight corresponding to Information on Collection；Afterwards, by each product addition, the fraction of the information to be presented is obtained；Finally, may be used
So that according to the descending order of above-mentioned fraction, the message identification to each information to be presented is ranked up.
As an example, if the weighted value of purchase information is 0.4, the weighted value of Information on Collection is 0.3, searches for the weight of information
It is 0.2 to be worth, and when the weighted value of click information is 0.1, it is 2 to get the quantity of the purchase information related to " A " brand, with " A "
The quantity of the related Information on Collection of brand is 0, and the quantity of the search information related to " A " brand is 1, related to " A " brand
The quantity of click information is 5；Afterwards, the quantity 2 of purchase information is multiplied by using the weighted value 0.4 of information of buying, product is obtained
0.8, the quantity 0 of Information on Collection is multiplied by using the weighted value 0.3 of Information on Collection, product 0 is obtained, using the weighted value of the information of searching for
0.2 quantity 1 for being multiplied by search information, obtains product 0.2, and the quantity of search information is multiplied by using the weighted value 0.1 of click information
5, obtain product 0.5；Finally, the fraction for obtaining " A " brand is 1.5.
Step 204, to information presenting terminal push ranking results, so that information presenting terminal is according to ranking results, pair with
The associated content of each information to be presented is presented.
In the present embodiment, in step 203 after generation ranking results, above-mentioned electronic equipment can be presented eventually to information
End sends above-mentioned ranking results, afterwards, above- mentioned information present terminal can according to above-mentioned ranking results, pair with each letter to be presented
The content of manner of breathing association is presented.Above- mentioned information to be presented and can preserve the text being associated with each information to be presented in terminal
Part, after above-mentioned ranking results are received, above- mentioned information present terminal can according to above-mentioned ranking results, pair waited with each be in
The associated file of existing information is played out.When above- mentioned information is presented terminal carries out the terminal of net cast for network main broadcaster,
The network main broadcaster for carrying out net cast using above-mentioned net cast terminal can be pair to be presented with each according to above-mentioned ranking results
The associated content of information carries out live.
In some optional implementations of the present embodiment, each target in gathering for above-mentioned targeted customer is used
Family, above-mentioned electronic equipment can determine the information to be presented associated by the behavioural information of the targeted customer, and monitor current time
Whether the information for being presented is above-mentioned associated information to be presented, if so, then sent to the terminal of the targeted customer reminding letter
Breath, above-mentioned prompting message is the letter of the content for reminding targeted customer viewing to be associated with above-mentioned associated information to be presented
Breath.If the broadcast information or live information at current time are not the contents interested to user, user can select closing to regard
The frequency page exits the direct broadcasting room of the main broadcaster, using this implementation after, can be interested when be played to user
During content, the user is reminded so that while user does not miss content interested, improve video playback volume or
The network traffics of live platform.
With continued reference to Fig. 3, Fig. 3 is a signal of the application scenarios of the method for pushed information according to the application
Figure.In the application scenarios of Fig. 3, user can be by net cast terminal input air clarifier, air-conditioning, mechanical, electrical ice of doing washing
Case and dish-washing machine；Afterwards, background server can with backstage obtain watch the net cast targeted customer for air purifier,
The behavioural information of air-conditioning, washing machine, refrigerator and dish-washing machine, and based on for air purifier, air-conditioning, washing machine, refrigerator
With the quantity of the behavioural information of dish-washing machine, live ranking results 301 are generated.User can be ejected live by clicking on button 302
The ranking results page 301, as can be seen that interior related to " washing machine " of targeted customer couple from the live ranking results page 301
Appearance is interested, and the live content at current time is the content related to " refrigerator ".
The method that above-described embodiment of the application is provided is by the way that by the presentation order and viewing of content to be presented, this is to be presented
The behavioural information of the targeted customer of content is associated so that the presentation order of information is more imbued with specific aim.
With further reference to Fig. 4, it illustrates the flow 400 of another embodiment of the method for pushed information.The use
In the flow 400 of the method for pushed information, comprise the following steps：
Step 401, receives the message identification collection of at least one information to be presented that user is input into by information presenting terminal
Close.
In the present embodiment, user can be presented the information mark that terminal is input into each information to be presented by above- mentioned information
Know, for example, the title of commodity, the title of brand, the title in shop etc., then, above- mentioned information is presented terminal can be defeated by user
The message identification of the information to be presented for entering is uploaded in above-mentioned electronic equipment, afterwards, performs step 404.
Step 402, receive information is presented the message identification set comprising at least one information to be presented that terminal sends
Image and/or voice.
In the present embodiment, when it is net cast terminal that above- mentioned information is presented terminal, during net cast, on
Stating electronic equipment can receive the message identification comprising above-mentioned at least one information to be presented that above- mentioned information is presented terminal transmission
The stream media information of set.Above-mentioned stream media information can include image information, it is also possible to including audio-frequency information.
Step 403, image recognition is carried out to image and/or speech recognition is carried out to voice, obtains at least one to be presented
The message identification set of information.
In the present embodiment, image information can be included in above-mentioned stream media information, when above-mentioned electronic equipment is received
State after the image information of net cast terminal transmission, each frame in above-mentioned image information can be analyzed, and identify image
In the message identification of information to be presented that includes, generate the message identification set of information to be presented；In above-mentioned stream media information also
Audio-frequency information can be included, after above-mentioned electronic equipment receives the audio-frequency information that above-mentioned net cast terminal sends, can be with
Analyze each frame in above-mentioned audio-frequency information, and identify the message identification of the information to be presented included in audio, generate wait be in
The message identification set of existing information；Afterwards, step 404 is performed.
As an example, when user carries out live by net cast terminal, can be by the camera of net cast terminal
Alignment treats live merchandise news, such as title of commodity, the brand of commodity, it is also possible to by comprising treating live merchandise news
Audio-frequency information is sent to net cast terminal；Afterwards, above-mentioned net cast terminal is by comprising the Streaming Media for needing live commodity
Information, e.g., pictorial information and audio-frequency information etc., in uploading to above-mentioned electronic equipment；Finally, above-mentioned electronic equipment can be analyzed
The stream media information of biography, and obtain trade name or brand name of above-mentioned commodity etc..
Step 404, obtains behavioural information of the targeted customer in targeted customer's set for each information to be presented.
In the present embodiment, got in step 401 or step 403 information to be presented message identification set it
Afterwards, above-mentioned electronic equipment can obtain row of each targeted customer in targeted customer's set for above-mentioned each information to be presented
It is information.Above-mentioned targeted customer is the user of the above-mentioned information to be presented of viewing, and in net cast platform, above-mentioned targeted customer is
Watch the user of the live video of network main broadcaster.Above-mentioned behavioural information can be the personal like due to targeted customer, and to bag
The operation information that webpage or picture containing above-mentioned information to be presented etc. are operated, can show that target is used by behavioural information
Interested degree of the family to each information to be presented.
Step 405, based on the quantity of the behavioural information being associated with each information to be presented, to each information to be presented
Message identification is ranked up, and generates ranking results.
In the present embodiment, above-mentioned electronic equipment can first obtain the behavioural information being associated with each information to be presented
Quantity；Afterwards, can be arranged according to the descending order of above-mentioned quantity, the message identification to each information to be presented
Sequence, generates ranking results.I.e. to each information to be presented, arranged according to the descending order of user's degree interested
Sequence.
Step 406, to information presenting terminal push ranking results, so that information presenting terminal is according to ranking results, pair with
The associated content of each information to be presented is presented.
In the present embodiment, in step 405 after generation ranking results, above-mentioned electronic equipment can be presented eventually to information
End sends above-mentioned ranking results, afterwards, above- mentioned information present terminal can according to above-mentioned ranking results, pair with each letter to be presented
The content of manner of breathing association is presented.Above- mentioned information to be presented and can preserve the text being associated with each information to be presented in terminal
Part, after above-mentioned ranking results are received, above- mentioned information present terminal can according to above-mentioned ranking results, pair waited with each be in
The associated file of existing information is played out.When above- mentioned information is presented terminal carries out the terminal of net cast for network main broadcaster,
The network main broadcaster for carrying out net cast using above-mentioned net cast terminal can be pair to be presented with each according to above-mentioned ranking results
The associated content of information carries out live.
Figure 4, it is seen that compared with the corresponding embodiments of Fig. 2, the method for pushed information in the present embodiment
Flow 400 the step of highlight the acquisition to the message identification of information to be presented.Thus, the scheme of the present embodiment description can be with
So that the acquisition modes of the message identification of information to be presented are more diversified.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, believe for pushing this application provides one kind
One embodiment of the device of breath, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device can specifically be answered
For in various electronic equipments.
As shown in figure 5, the device 500 for pushed information of the present embodiment includes：First acquisition unit 501, second are obtained
Take unit 502, the push unit 504 of sequencing unit 503 and first.Wherein, first acquisition unit 501 is configured to obtain at least one
The message identification set of individual information to be presented；The target that second acquisition unit 502 is configured to obtain in targeted customer's set is used
Behavioural information of the family for each information to be presented；Sequencing unit 503 is configured to be based on being associated with each information to be presented
Behavioural information quantity, the message identification to each information to be presented is ranked up, and generates ranking results；First push unit
504 are configured to push ranking results to information presenting terminal, so that information presenting terminal is according to ranking results, pair are treated with each
The associated content of presentation information is presented.
In the present embodiment, the first acquisition unit 501 for the device 500 of pushed information can be by wired connection side
Formula or radio connection obtain the information of at least one information to be presented from user using its terminal for entering row information presentation
Logo collection.Above-mentioned information to be presented can be merchandise news, information on services, brand message and merchant information etc..Above-mentioned letter
Breath mark can be the title of information, or the coding of information；For brand message and merchant information, above- mentioned information mark
It can also be the trade mark/logo of brand or trade company.
In the present embodiment, after the message identification set that above-mentioned first acquisition unit 501 gets information to be presented,
Each targeted customer that above-mentioned second acquisition unit 502 can be obtained in targeted customer's set is directed to above-mentioned each information to be presented
Behavioural information.Above-mentioned targeted customer is the user of the above-mentioned information to be presented of viewing, and in net cast platform, above-mentioned target is used
Family is the user of the live video for watching network main broadcaster.Above-mentioned behavioural information can be the personal like due to targeted customer, and
The operation information operated to webpage or picture comprising above-mentioned information to be presented etc., mesh can be drawn by behavioural information
Interested degree of the mark user to each information to be presented.
In the present embodiment, above-mentioned sequencing unit 503 can first obtain the behavior being associated with each information to be presented
The quantity of information；Afterwards, can be carried out according to the descending order of above-mentioned quantity, the message identification to each information to be presented
Sequence, generates ranking results.I.e. to each information to be presented, arranged according to the descending order of user's degree interested
Sequence.
In the present embodiment, after the generation ranking results of above-mentioned sequencing unit 503, above-mentioned first push unit 504 can
Above-mentioned ranking results are sent with to information presenting terminal, afterwards, above- mentioned information is presented terminal can be right according to above-mentioned ranking results
The content being associated with each information to be presented is presented.Above- mentioned information is presented can be preserved and each letter to be presented in terminal
Manner of breathing association file, after above-mentioned ranking results are received, above- mentioned information present terminal can according to above-mentioned ranking results,
Pair file being associated with each information to be presented is played out.When above- mentioned information presentation terminal is straight for network main broadcaster carries out video
During the terminal broadcast, the network main broadcaster for carrying out net cast using above-mentioned net cast terminal can be right according to above-mentioned ranking results
The content being associated with each information to be presented carries out live.
In some optional implementations of the present embodiment, above-mentioned first acquisition unit 501 can be by above- mentioned information
The message identification that terminal is input into each information to be presented is presented, for example, the title of commodity, the title of brand, the title in shop etc.,
Then, above- mentioned information is presented terminal and the message identification of the information to be presented of user input can be uploaded into above-mentioned first acquisition list
In unit 501.
In some optional implementations of the present embodiment, above-mentioned first acquisition unit 501 can include receiver module
5011 (not shown)s and the (not shown) of identification module 5012.It is net cast terminal when above- mentioned information is presented terminal
When, during net cast, above-mentioned receiver module 5011 can receive above- mentioned information present terminal send comprising above-mentioned
The stream media information of the message identification set of at least one information to be presented.Above-mentioned stream media information can include image information,
Audio-frequency information can also be included.Image information can be included in above-mentioned stream media information, when above-mentioned receiver module 5011 is received
After the image information that above-mentioned net cast terminal sends, above-mentioned identification module 5012 can be analyzed every in above-mentioned image information
One frame, and the message identification of the information to be presented included in image is identified, generate the message identification set of information to be presented；On
State in stream media information and can also be sent when above-mentioned receiver module 5011 receives above-mentioned net cast terminal comprising audio-frequency information
Audio-frequency information after, above-mentioned identification module 5012 can analyze each frame in above-mentioned audio-frequency information, and identify audio
Comprising information to be presented message identification, generate the message identification set of information to be presented.
In some optional implementations of the present embodiment, above-mentioned behavioural information can for above-mentioned targeted customer with it is above-mentioned
The related purchase information of information to be presented, click information, at least one searched in information and Information on Collection.Above-mentioned sequencing unit
503 can include the (not shown) of summation module 5031 and the (not shown) of order module 5032.It is to be presented for each
Each information to be presented in information, can obtain the quantity of the purchase information being associated with the information to be presented, then calculate
State the quantity of purchase information and the product of the weight corresponding to purchase information；Searching of being associated with the information to be presented can be obtained
The quantity of rope information, then calculate the quantity of above-mentioned search information and the product of the weight corresponding to search information；Can obtain with
The quantity of the associated click information of the information to be presented, then calculate the quantity of above-mentioned click information with corresponding to click information
The product of weight；The quantity of the Information on Collection being associated with the information to be presented can be obtained, then calculates above-mentioned Information on Collection
The product of the weight corresponding to quantity and Information on Collection；Afterwards, each product addition is obtained this and treated by above-mentioned summation module 5031
The fraction of presentation information；Finally, above-mentioned order module 5032 can according to the descending order of above-mentioned fraction, each is waited be in
The message identification of existing information is ranked up.
In some optional implementations of the present embodiment, the above-mentioned device 500 for pushed information can also include
The (not shown) of second push unit 505, each targeted customer in gathering for above-mentioned targeted customer, above-mentioned second pushes
Unit 505 can determine the information to be presented associated by the behavioural information of the targeted customer, and monitor what current time was presented
Whether information is above-mentioned associated information to be presented, if so, then terminal from above-mentioned second push unit 505 to the targeted customer
Prompting message is sent, above-mentioned prompting message is to remind the targeted customer that viewing is associated with above-mentioned associated information to be presented
The information of content.
Below with reference to Fig. 6, it illustrates the computer system 600 for being suitable to the server for realizing the embodiment of the present invention
Structural representation.Server shown in Fig. 6 is only an example, to the function of the embodiment of the present application and should not use range band
Carry out any limitation.
As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be according to storage read-only
Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and
Perform various appropriate actions and treatment.In RAM 603, the system that is also stored with 600 operates required various programs and data.
CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always
Line 604.
I/O interfaces 605 are connected to lower component：Including the importation 606 of keyboard, mouse etc.；Penetrated including such as negative electrode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.；
And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc., as needed on driver 610, in order to read from it
Computer program be mounted into as needed storage part 608.
Especially, in accordance with an embodiment of the present disclosure, the process above with reference to flow chart description may be implemented as computer
Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being carried on computer-readable medium
On computer program, the computer program includes the program code for the method shown in execution flow chart.In such reality
Apply in example, the computer program can be downloaded and installed by communications portion 609 from network, and/or from detachable media
611 are mounted.When the computer program is performed by CPU (CPU) 601, limited in execution the present processes
Above-mentioned functions.It should be noted that the above-mentioned computer-readable medium of the application can be computer-readable signal media or
Computer-readable recording medium or the two are combined.Computer-readable recording medium for example can be --- but
Be not limited to --- the system of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, device or device, or it is any more than combination.
The more specifically example of computer-readable recording medium can be included but is not limited to：Electrical connection with one or more wires,
Portable computer diskette, hard disk, random access storage device (RAM), read-only storage (ROM), erasable type may be programmed read-only depositing
Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory
Part or above-mentioned any appropriate combination.In this application, computer-readable recording medium can be it is any comprising or storage
The tangible medium of program, the program can be commanded execution system, device or device and use or in connection.And
In the application, computer-readable signal media can include believing in a base band or as the data that a carrier wave part is propagated
Number, wherein carrying computer-readable program code.The data-signal of this propagation can take various forms, including but not
It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer
Any computer-readable medium beyond readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use
In by the use of instruction execution system, device or device or program in connection.Included on computer-readable medium
Program code any appropriate medium can be used to transmit, including but not limited to：Wirelessly, electric wire, optical cable, RF etc., Huo Zheshang
Any appropriate combination stated.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of various embodiments of the invention, method and computer journey
The architectural framework in the cards of sequence product, function and operation.At this point, each square frame in flow chart or block diagram can generation
One part for module, program segment or code of table a, part for the module, program segment or code is used comprising one or more
In the executable instruction of the logic function for realizing regulation.It should also be noted that in some are as the realization replaced, being marked in square frame
The function of note can also occur with different from the order marked in accompanying drawing.For example, two square frames for succeedingly representing are actually
Can perform substantially in parallel, they can also be performed in the opposite order sometimes, this is depending on involved function.Also to note
Meaning, the combination of the square frame in each square frame and block diagram and/or flow chart in block diagram and/or flow chart can be with holding
The fixed function of professional etiquette or the special hardware based system of operation are realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in involved unit in the embodiment of the present invention can be realized by way of software, it is also possible to by hard
The mode of part is realized.Described unit can also be set within a processor, for example, can be described as：A kind of processor bag
Include first acquisition unit, second acquisition unit, sequencing unit and the first push unit.Wherein, the title of these units is at certain
In the case of do not constitute restriction to the unit in itself.For example, first acquisition unit is also described as " obtaining at least one
The unit of the message identification set of information to be presented ".
Used as on the other hand, present invention also provides a kind of computer-readable medium, the computer-readable medium can be
Included in device described in above-described embodiment；Can also be individualism, and without in allocating the device into.Above-mentioned calculating
Machine computer-readable recording medium carries one or more program, when said one or multiple programs are performed by the device so that should
Device：Obtain the message identification set of at least one information to be presented；The targeted customer in targeted customer's set is obtained for each
The behavioural information of individual information to be presented；Based on the quantity of the behavioural information being associated with each information to be presented, each is waited be in
The message identification of existing information is ranked up, and generates ranking results；Ranking results are pushed to information presenting terminal, so that information is presented
According to ranking results, pair content being associated with each information to be presented is presented terminal.
Above description is only presently preferred embodiments of the present invention and the explanation to institute's application technology principle.People in the art
Member is it should be appreciated that involved invention scope in the present invention, however it is not limited to the technology of the particular combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where foregoing invention design is not departed from, is carried out by above-mentioned technical characteristic or its equivalent feature
Other technical schemes for being combined and being formed.Such as features described above has similar work(with the (but not limited to) disclosed in the present invention
The technical scheme that the technical characteristic of energy is replaced mutually and formed.
Claims (12)
1. a kind of method for pushed information, it is characterised in that methods described includes：
Obtain the message identification set of at least one information to be presented；
Obtain behavioural information of the targeted customer in targeted customer's set for each information to be presented；
Based on the quantity of the behavioural information being associated with each information to be presented, the message identification to each information to be presented is carried out
Sequence, generates ranking results；
Push the ranking results to information presenting terminal, so that described information is presented terminal according to the ranking results, pair with
The associated content of each information to be presented is presented.
2. method according to claim 1, it is characterised in that the message identification of the information to be presented of the acquisition at least one
Set, including：
Receive the message identification set that at least one information to be presented that terminal is input into is presented by described information for user.
3. method according to claim 1, it is characterised in that the message identification of the information to be presented of the acquisition at least one
Set, including：
Receive described information present terminal send the message identification set comprising at least one information to be presented image and/or
Voice；
Image recognition is carried out to described image and/or speech recognition is carried out to the voice, obtain at least one information to be presented
Message identification set.
4. method according to claim 1, it is characterised in that the behavioural information include it is following at least one：Purchase letter
Breath, search information, click information and Information on Collection；And
The quantity based on the behavioural information being associated with each information to be presented, to the message identification of each information to be presented
It is ranked up, including：
For each information to be presented, it is determined that the quantity of the purchase information being associated with the information to be presented and the purchase information
The product of corresponding default weight, it is determined that the quantity of the search information being associated with the information to be presented and the search information
The product of corresponding default weight, it is determined that the quantity of the click information being associated with the information to be presented and the click information
The product of corresponding default weight, it is determined that the quantity of the Information on Collection being associated with the information to be presented and the Information on Collection
The product of corresponding default weight, and each product addition that will be obtained, obtain the fraction of the information to be presented；
According to the order that fraction is descending, the message identification to each information to be presented is ranked up.
5. method according to claim 1, it is characterised in that methods described also includes：
Each targeted customer in gathering for the targeted customer, determines that treating associated by the behavioural information of the targeted customer is in
Existing information, if the information that is presented of current time is the associated information to be presented, to the terminal of the targeted customer
Prompting message is pushed, wherein, the prompting message includes associated to be presented with described for reminding the targeted customer to watch
The information of the associated content of information.
6. a kind of device for pushed information, it is characterised in that described device includes：
First acquisition unit, is configured to obtain the message identification set of at least one information to be presented；
Second acquisition unit, is configured to obtain behavior of the targeted customer in targeted customer's set for each information to be presented
Information；
Sequencing unit, is configured to the quantity based on the behavioural information being associated with each information to be presented, to be presented to each
The message identification of information is ranked up, and generates ranking results；
First push unit, is configured to push the ranking results to information presenting terminal, so that described information is presented terminal
According to the ranking results, pair content being associated with each information to be presented is presented.
7. device according to claim 6, it is characterised in that the first acquisition unit is further configured to：
Receive the message identification set that at least one information to be presented that terminal is input into is presented by described information for user.
8. device according to claim 6, it is characterised in that the first acquisition unit includes：
Receiver module, is configured to receive the information mark comprising at least one information to be presented that described information is presented terminal transmission
Know the image and/or voice of set；
Identification module, is configured to carry out image recognition to described image and/or carries out speech recognition to the voice, obtain to
A few message identification set for information to be presented.
9. device according to claim 6, it is characterised in that the behavioural information include it is following at least one：Purchase letter
Breath, search information, click information and Information on Collection；And
The sequencing unit, including：
Summation module, is configured to for each information to be presented, it is determined that the purchase information being associated with the information to be presented
The product of quantity and the default weight corresponding to the purchase information, it is determined that the search information being associated with the information to be presented
The product of quantity and the default weight corresponding to the search information, it is determined that the click information being associated with the information to be presented
The product of quantity and the default weight corresponding to the click information, it is determined that the Information on Collection being associated with the information to be presented
The product of quantity and the default weight corresponding to the Information on Collection, and each product addition that will be obtained, obtain this to be presented
The fraction of information；
Order module, is configured to according to the descending order of fraction, and the message identification to each information to be presented is arranged
Sequence.
10. device according to claim 6, it is characterised in that described device also includes：
Second push unit, is configured to each targeted customer in gathering for the targeted customer, determines the targeted customer
Behavioural information associated by information to be presented, if the information that is presented of current time is the associated information to be presented
When, then prompting message is pushed to the terminal of the targeted customer, wherein, the prompting message is included for reminding the targeted customer to see
See the information of the content being associated with the associated information to be presented.
A kind of 11. servers, including：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processor realities
The existing method as described in any in claim 1-5.
A kind of 12. computer-readable recording mediums, are stored thereon with computer program, it is characterised in that the program is by processor
The method as described in any in claim 1-5 is realized during execution.
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| CN201710096919.9A CN106792242B (en) | 2017-02-22 | 2017-02-22 | Method and device for pushing information |
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| CN201710096919.9A CN106792242B (en) | 2017-02-22 | 2017-02-22 | Method and device for pushing information |
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| CN106792242B CN106792242B (en) | 2020-10-09 |
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| CN109949092A (en) * | 2019-03-18 | 2019-06-28 | 康美药业股份有限公司 | Commodity method for pushing, server and storage medium based on commodity attention rate |
| CN110996110A (en) * | 2019-12-02 | 2020-04-10 | 深圳市云积分科技有限公司 | Commodity adjusting method and device in live broadcast process |
| CN110996110B (en) * | 2019-12-02 | 2022-02-18 | 深圳市云积分科技有限公司 | Commodity adjusting method and device in live broadcast process |
| WO2021233062A1 (en) * | 2020-05-21 | 2021-11-25 | 上海连尚网络科技有限公司 | Presentation information pushing method and device |
| CN112183116A (en) * | 2020-09-25 | 2021-01-05 | 深圳市元征科技股份有限公司 | Information presentation method, device, equipment and medium |
| CN112183116B (en) * | 2020-09-25 | 2023-10-10 | 深圳市元征科技股份有限公司 | Information presentation method, device, equipment and medium |
| CN112969077B (en) * | 2021-03-19 | 2021-11-23 | 世子合德(杭州)网络科技有限公司 | Novel live system is sold to network |
| CN112969077A (en) * | 2021-03-19 | 2021-06-15 | 世子合德(杭州)网络科技有限公司 | Novel live system is sold to network |
| CN113821723A (en) * | 2021-09-22 | 2021-12-21 | 广州博冠信息科技有限公司 | Searching method and device and electronic equipment |
| CN113821723B (en) * | 2021-09-22 | 2024-04-12 | 广州博冠信息科技有限公司 | Searching method and device and electronic equipment |
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