CN108540508A - Method, apparatus and equipment for pushed information - Google Patents
Method, apparatus and equipment for pushed information Download PDFInfo
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- CN108540508A CN108540508A CN201710119807.0A CN201710119807A CN108540508A CN 108540508 A CN108540508 A CN 108540508A CN 201710119807 A CN201710119807 A CN 201710119807A CN 108540508 A CN108540508 A CN 108540508A
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- search result
- information
- pushed
- terminal
- natural search
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
Abstract
This application discloses the method, apparatus and equipment for pushed information.One specific implementation mode of this method includes：Receive the search information that user is inputted by terminal；It obtains to click with the history of the natural search result set of search information matches and natural search result set and record；Record, which is clicked, according to history determines whether that terminal pushes information to be pushed；If it is determined that pushing information to be pushed to terminal, then the information to be pushed set with search information matches is obtained, and nature search result set and information to be pushed set are pushed to terminal.The embodiment realizes targetedly information push, improves the clicking rate of the information of push.
Description
Technical field
This application involves field of computer technology, and in particular to Internet technical field, more particularly, to pushed information
Method, apparatus and equipment.
Background technology
Information pushes, and is by certain technical standard or agreement, on the internet by pushing away also known as " Web broadcast "
The information that user needs is sent to reduce a technology of information overload.Information advancing technique by active push information to user,
User can be reduced the time spent in being searched on network.
Field is pushed in current information, most of commercial search engine information transmission system depends on the master of user
Dynamic search behavior is pushed into row information, and the search information of user then becomes the most important reference frame of such information transmission system,
Information transmission system carries out the dispensing of relevant information push according to the search information of user.Existing information transmission system does not have usually
There is the search need for considering user and only pushed from the angle of businessman into row information, influences the quality of information push.
Invention content
The purpose of the application is to propose a kind of improved method and apparatus for pushed information, to solve background above
The technical issues of technology segment is mentioned.
In a first aspect, this application provides a kind of method for pushed information, this method includes：It receives user and passes through end
Hold the search information of input；Obtain the history with the natural search result set of search information matches and natural search result set
Click record；Record, which is clicked, according to history determines whether that terminal pushes information to be pushed；It waits pushing if it is determined that pushing to terminal
Information then obtains the information to be pushed set with search information matches, and to terminal push nature search result set and waits pushing away
Send information aggregate.
In some embodiments, this method further includes：If it is determined that not pushing information to be pushed to terminal, then pushed to terminal
Natural search result set.
In some embodiments, the natural search result of each of natural search result set has corresponding weight, goes through
History clicks the click volume and clicking rate that record includes each natural search result；And record is clicked according to history and is determined whether
Terminal pushes information to be pushed, including：According to the sequence that the weight of natural search result is descending, from natural search result set
The natural search result of predetermined number is chosen in conjunction, and determines total click of the natural search result of selected predetermined number
The average click volume and the natural search result of selected predetermined number of the natural search result of amount, selected predetermined number
Maximum click volume；Determine the clicking rate for belonging to the other natural search result of predetermined class in nature search result set；If it is determined that
The product of the ratio between average click volume and maximum click volume, total click volume and clicking rate three is less than scheduled first threshold, it is determined that
Information to be pushed is pushed to terminal.
In some embodiments, the natural search result of each of natural search result set has corresponding domain name, goes through
History clicks the click volume and clicking rate that record includes each natural search result；And record is clicked according to history and is determined whether
Terminal pushes information to be pushed, including：It searches in nature search result set and belongs to preset set of domains with the presence or absence of domain name
Natural search result；If in the presence of, according to history click record determine the click volume of natural search result found and
Clicking rate；If click volume is less than second threshold or clicking rate is less than third threshold value, it is determined that pushed to terminal and wait for push letter
Breath.
In some embodiments, it includes showing number and showing format for each natural search result that history, which clicks record,；
And record is clicked according to history and determines whether that terminal pushes information to be pushed, including：Search history click record in whether
Belong to the preset natural search result for showing format set in the presence of format is showed；If in the presence of, it is determined that the nature found
Search result with it is preset show that format showed show number and show rate, wherein show rate and found
Natural search result with it is preset show that format showed show number with it is various show that format showed show
The ratio between number summation；If showing the number that shows that format showed with preset and being less than the 4th threshold value, or shows rate and be less than
5th threshold value, it is determined that push information to be pushed to terminal.
Second aspect, this application provides a kind of device for pushed information, which includes：Receiving unit is used for
Receive the search information that user is inputted by terminal；Acquiring unit, the natural search result for obtaining and searching for information matches
The history of set and natural search result set clicks record；Determination unit is determined whether for clicking record according to history
Terminal pushes information to be pushed；Push unit is used for if it is determined that pushing information to be pushed to terminal, then obtain and searching for information
The information to be pushed set matched, and push nature search result set and information to be pushed set to terminal.
In some embodiments, push unit is further used for：If it is determined that not pushing information to be pushed to terminal, then to end
End push nature search result set.
In some embodiments, the natural search result of each of natural search result set has corresponding weight, goes through
History clicks the click volume and clicking rate that record includes each natural search result；And determination unit is further used for：According to certainly
So descending sequence of the weight of search result, selection predetermined number searches for knot naturally from natural search result set
Fruit, and determine that total click volume of the natural search result of selected predetermined number, selected predetermined number are searched for naturally
As a result the maximum click volume of the natural search result of average click volume and selected predetermined number；Determine nature search result
Belong to the clicking rate of the other natural search result of predetermined class in set；If it is determined that the ratio between average click volume and maximum click volume, total
Click volume and the product of clicking rate three are less than scheduled first threshold, it is determined that push information to be pushed to terminal.
In some embodiments, the natural search result of each of natural search result set has corresponding domain name, goes through
History clicks the click volume and clicking rate that record includes each natural search result；And determination unit is further used for：It searches certainly
Belong to the natural search result of preset set of domains in right search result set with the presence or absence of domain name；If in the presence of basis is gone through
History clicks the click volume and clicking rate that record determines the natural search result found；If click volume is less than second threshold, or
Person's clicking rate is less than third threshold value, it is determined that pushes information to be pushed to terminal.
In some embodiments, it includes showing number and showing format for each natural search result that history, which clicks record,；
And determination unit is further used for：It searches history and clicks in record and show format set with the presence or absence of showing format and belong to preset
The natural search result of conjunction；If in the presence of, it is determined that the natural search result found is showed with the preset format that shows
Show number and show rate, wherein the natural search result for showing rate to be found is carried out with the preset format that shows
Show show number with it is various show that format showed show the ratio between number summation；If with it is preset show format into
What row showed shows number less than the 4th threshold value, or shows rate and be less than the 5th threshold value, it is determined that is pushed to terminal and waits for push letter
Breath.
The third aspect, this application provides a kind of equipment, including：One or more processors；
Storage device, for storing one or more programs, when one or more programs are held by one or more processors
Row so that one or more processors realize the method such as any one of first aspect.
Fourth aspect, this application provides a kind of computer readable storage mediums, are stored thereon with computer program, special
Sign is, the method such as any one of first aspect is realized when which is executed by processor.
The application provides the method and apparatus for pushed information, and the corresponding natural search result of information is searched for by analysis
The history of set clicks record and determines the need for pushing information to be pushed to user, is needing to push information to be pushed to user
When information to be pushed set is pushed to user together with natural search result set.So as to reduce or forbid to
Family pushes the information in addition to natural search result, improves the clicking rate of the information of push, avoids pushing to save network in vain
Resource.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to one embodiment of the method for pushed information of the application；
Fig. 3 is the flow chart of an optional realization method of embodiment according to Fig.2,；
Fig. 4 is the flow chart of another optional realization method of embodiment according to Fig.2,；
The flow chart of another optional realization method of the embodiments of Fig. 5 according to Fig.2,；
Fig. 6 is the structural schematic diagram according to one embodiment of the device for pushed information of the application；
Fig. 7 is adapted for the structural schematic diagram of the computer system of the server for realizing the embodiment of the present application.
Specific implementation mode
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, is illustrated only in attached drawing and invent relevant part with related.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the implementation of the method for pushed information or the device for pushed information that can apply the application
The exemplary system architecture 100 of example.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted by network 104 with server 105 with using terminal equipment 101,102,103, to receive or send out
Send message etc..Various telecommunication customer end applications can be installed, such as web browser is answered on terminal device 101,102,103
With, shopping class application, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart mobile phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) it is player, on knee portable
Computer and desktop computer etc..
Server 105 can be to provide the server of various services, such as to being shown on terminal device 101,102,103
Webpage provides the backstage web page server supported.Backstage web page server can divide the data such as the search information that receives
The processing such as analysis, and handling result (such as search result) is fed back into terminal device.
It should be noted that the method for pushed information that the embodiment of the present application is provided generally is held by server 105
Row, correspondingly, the device for pushed information is generally positioned in server 105.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the flow of one embodiment of the method for pushed information according to the application is shown
200.This is used for the method for pushed information, includes the following steps：
Step 201, the search information that user is inputted by terminal is received.
In the present embodiment, it is used for electronic equipment (such as the service shown in FIG. 1 of the method operation of pushed information thereon
Device) by wired connection mode or radio connection from user search letter can be received using the terminal that it is scanned for
Breath, search information may include at least one of following：Keyword, voice, picture.Usual user passes through web browser or search
Engine input search information.
Step 202, the history with the natural search result set of search information matches and natural search result set is obtained
Click record.
In the present embodiment, server receives the natural search result set of acquisition and search information matches after search information
Record is clicked with the history of natural search result set.Naturally (Natural Search) is searched for, as the term suggests it is exactly to search for
It is found in engine and the maximally related method for matching the page of search engine request.Natural search result is only with the phase of searching request
Pass degree is related, does not have any influence with pay-per-click.The sequence of this search result is not controlled by advertisement, completely by algorithm
Program gives auto arrangement.The history of natural search result set is clicked in record and has recorded all users couple in certain period of time
The click condition of at least one natural search result in natural search result set.For example, for certain natural search result
Click volume and clicking rate, clicking rate are the ratio between the number being clicked and shown number.
Step 203, record is clicked according to history and determines whether that terminal pushes information to be pushed.
In the present embodiment, the history click record obtained according to step 202 determines whether that terminal pushes and waits pushing
Information.Satisfaction degree of the user known to record to natural search result is clicked by history, natural search result more meets user
Regard, then the possibility that information to be pushed is clicked by user is lower, even if it is also waste Internet resources to be pushed to user, instead
Cause the dislike of user.
In some optional realization methods of the present embodiment, each of natural search result set nature search result
With corresponding weight.Natural search result set shows when browser is presented according to the descending sequence of weight, that is, power
Bigger search result can come front and show again.Fig. 3 is an optional realization method of embodiment according to Fig.2,
Flow chart 300.As shown in figure 3, clicking record according to history determines whether that terminal push information to be pushed includes：
Step 301, it according to the descending sequence of the weight of natural search result, is chosen from natural search result set
Predetermined number nature search result, and determine total click volume, selected of selected predetermined number nature search result
The natural search result of predetermined number average click volume and selected predetermined number nature search result maximum point
The amount of hitting.
The possibility that user clicks on the search result shown on first page is maximum.For example, present first page can be selected
Search result, if shown by page 10 as a result, if predetermined number be 10.If user clicks certain natural search result
Distribution is more concentrated, and illustrates that the natural search result of this search gets over the search need that can meet user, then the quotient of the search information
Industry value is lower, and vice versa.
Step 302, the clicking rate for belonging to the other natural search result of predetermined class in nature search result set is determined.
Predetermined classification can be some special websites, such as encyclopaedia class website, website homepage etc..The clicking rate can be more
The average value of the clicking rate of a special website, can also be weighted average, for example, the ratio net that the weight of encyclopaedia class can be arranged
Homepage of standing is high.
Step 303, however, it is determined that the product of the ratio between average click volume and maximum click volume, total click volume and clicking rate three is less than
Scheduled first threshold, it is determined that push information to be pushed to terminal.
The ratio between average click volume and maximum click volume are bigger, then click distribution and more concentrate on head, natural search result pair
The search need satisfaction of user is higher, therefore, is not suitable for pushing information to be pushed to terminal.It reference is also made to whole click simultaneously
Situation makes result more restrain.The ratio between average click volume and maximum click volume, total click volume and clicking rate can also be done
It corrects to reach preferably convergence effect.For example, being determined whether to push information to be pushed with following algorithm, wherein search for naturally
As a result it is the degree of correlation size by search information as showing the showing as a result, rather than using payment how much as showing of sequence
The foundation of ranking：
A. the click distribution situation of the predetermined number item nature search result showed first is counted, wherein every is searched naturally
Hitch fruit corresponds to a title.Calculation formula：
X1=1.0- (all_click/ (titlenum*max_click)).All_click indicates the headed click of institute
Number, title_num indicate that the quantity for showing title, max_click indicate the touching quantity of the maximum title of hits.X1 values are got over
Greatly, then it clicks distribution and more concentrates on head, natural search result is higher to the search need satisfaction of user.
B. counting user is denoted as x2 to the clicking rate of special website (such as encyclopaedia class website) in natural search result.
C. counting user is denoted as x3 to the clicking rate of website homepage, and the clicking rate of such website is presented as addressing class search
Demand.
D. setting coefficient k 1=1.0+ln (1.0+all_click/1000.0)/100.0.All_click indicates total point
Number is hit, the value is bigger, and k1 coefficients are bigger.
E. setting coefficient k 2=1.0+ (x2+x3)/10.0.Certain kinds website and website homepage clicking rate are more, the coefficient
It is bigger.
F., final natural result satisfaction characteristic Y=x1*k1*k2 is set.The value is bigger, then natural result satisfaction is got over
Good, i.e. commercial value is lower, is not suitable for pushing information to be pushed.When Y is more than predetermined first threshold, it is determined that pushed to terminal
Information to be pushed.
In some optional realization methods of the present embodiment, each of natural search result set nature search result
With corresponding domain name, history clicks the click volume and clicking rate that record includes each natural search result.Fig. 4 is according to fig. 2
Shown in embodiment an optional realization method flow chart 400.As shown in figure 4, clicking record determination according to history is
It is no to push information to be pushed to terminal, including：
Step 401, it searches in nature search result set and belongs to searching naturally for preset set of domains with the presence or absence of domain name
Hitch fruit.
Scheduled domain name can be for example, " weather " class domain name, " government's addressing " class domain name, " date inquiries " class domain name etc.
Deng.
Step 402, and if it exists, then according to history click record determine the click volume of natural search result found and
Clicking rate；If click volume is less than second threshold or clicking rate is less than third threshold value, it is determined that pushed to terminal and wait for push letter
Breath.
If click volume or clicking rate are higher, illustrate that purpose when user searches for the search information is very strong, therefore just not
Suitable for pushing information to be pushed to him, to avoid invalid push.
In some optional realization methods of the present embodiment, history clicks the exhibition that record includes each natural search result
Occurrence number and show format.Fig. 5 is the flow chart 500 of an optional realization method of embodiment according to Fig.2,.Such as figure
Shown in 5, record is clicked according to history and determines whether that terminal pushes information to be pushed, including：
Step 501, search history click record in the presence or absence of show format belong to it is preset show format set from
Right search result.
Show format can there are many, can include but is not limited to strong pattern and show.For example, weather forecast can be with general
It is logical to show format, the search result for directly displaying 7 days weather value of forecasting that can also be showed with strong pattern, rather than it is simple
Text results.Same search result may use the different formats that shows, history to click record when different time shows
In can record certain search result format is showed using which kind of and the number of format is showed using this.It is preset to show format
Set may include that the strong pattern of " video display " class, " index inquiry " class, " addressing " class etc. shows format.
Step 502, and if it exists, then determine that the natural search result found shows what format was showed with preset
Show number and show rate, wherein the natural search result for showing rate to be found is opened up with the preset format that shows
It is existing show number with it is various show that format showed show the ratio between number summation；If being carried out with the preset format that shows
The number that shows showed is less than the 4th threshold value, or shows rate and be less than the 5th threshold value, it is determined that pushes information to be pushed to terminal.
By showing number or showing the search information that rate height can identify long-tail low frequency, even if history is clicked in record
Volumes of searches wretched insufficiency when, still can effectively identify such search, avoid pushing in vain, to improve the click of information to be pushed
Rate.
Step 204, however, it is determined that push information to be pushed to terminal, then obtain the information to be pushed collection with search information matches
It closes, and nature search result set and information to be pushed set is pushed to terminal.
In the present embodiment, it if determining that information to be pushed can be pushed to terminal by step 203, obtains and searches for
The information to be pushed set of information matches, then pushes with natural search result set together again.Information to be pushed set is to use
Can be the product promotion information that businessman's payment is done in information that is open and widely being transmitted to the public.Natural search result set
Conjunction is that search engine gives all websites in their index data bases according to the algorithm of oneself, is returned for search key
Back to the search result of user.
In some optional realization methods of the present embodiment, however, it is determined that do not push information to be pushed to terminal, then to end
End push nature search result set.That is, if you do not need to when pushing information to be pushed, it is only necessary to push nature search result set
Conjunction, can be with saving network flow.
The method that above-described embodiment of the application provides clicks record to determine whether by the history of natural search result
Information to be pushed is pushed, the clicking rate of information to be pushed can be improved, and invalid push can be reduced to save Internet resources.
With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, this application provides one kind for pushing letter
One embodiment of the device of breath, the device embodiment is corresponding with embodiment of the method shown in Fig. 2, which can specifically answer
For in various electronic equipments.
As shown in fig. 6, the device 600 for pushed information of the present embodiment includes：Receiving unit 601, acquiring unit
602, determination unit 603 and push unit 604.Wherein, receiving unit 601 is used to receive user and is believed by the search that terminal inputs
Breath；Acquiring unit 602 is for obtaining and the natural search result set of described search information matches and the natural search result
The history of set clicks record；Determination unit 603, which is used to click record according to the history, determines whether that the terminal pushes
Information to be pushed；Push unit 604 is used to if it is determined that terminal push information to be pushed, then obtain and described search information
Matched information to be pushed set, and push the natural search result set and the information to be pushed collection to the terminal
It closes.
In the present embodiment, for the receiving unit 601 of the device 600 of pushed information, acquiring unit 602, determination unit
603 and the specific processing of push unit 604 can be with step 201, step 202, step 203, the step in 2 corresponding embodiment of reference chart
Rapid 204.
In some optional realization methods of the present embodiment, push unit 604 is further used for：If it is determined that not to terminal
Information to be pushed is pushed, then pushes nature search result set to terminal.
In some optional realization methods of the present embodiment, each of natural search result set nature search result
With corresponding weight, history clicks the click volume and clicking rate that record includes each natural search result；And determination unit
603 are further used for：According to the sequence that the weight of natural search result is descending, chosen from natural search result set pre-
The natural search result of fixed number mesh, and determine total click volume, selected of selected predetermined number nature search result
Maximum the clicking of the average click volume and the natural search result of selected predetermined number of predetermined number nature search result
Amount；Determine the clicking rate for belonging to the other natural search result of predetermined class in nature search result set；If it is determined that average click volume
It is less than scheduled first threshold with the ratio between maximum click volume, total click volume and the product of clicking rate three, it is determined that push to terminal
Information to be pushed.
In some optional realization methods of the present embodiment, each of natural search result set nature search result
With corresponding domain name, history clicks the click volume and clicking rate that record includes each natural search result；And determination unit
603 are further used for：Search the natural search for belonging to preset set of domains in nature search result set with the presence or absence of domain name
As a result；If in the presence of the click volume and clicking rate that record determines the natural search result found is clicked according to history；If point
The amount of hitting is less than second threshold or clicking rate is less than third threshold value, it is determined that pushes information to be pushed to terminal.
In some optional realization methods of the present embodiment, history clicks the exhibition that record includes each natural search result
Occurrence number and show format；And determination unit 603 is further used for：It searches history and clicks to whether there is in record and show format
Belong to the preset natural search result for showing format set；If in the presence of, it is determined that the natural search result found is with pre-
If show that format showed show number and show rate, wherein show rate for the natural search result that is found
With it is preset show that format showed show number with it is various show that format showed show the ratio between number summation；
If showing the number that shows that format showed with preset and being less than the 4th threshold value, or show rate and be less than the 5th threshold value, then really
Directional terminals push information to be pushed.
Below with reference to Fig. 7, it illustrates the computer systems 700 suitable for the server for realizing the embodiment of the present application
Structural schematic diagram.Server shown in Fig. 7 is only an example, should not be to the function and use scope band of the embodiment of the present application
Carry out any restrictions.
As shown in fig. 7, computer system 700 includes central processing unit (CPU) 701, it can be read-only according to being stored in
Program in memory (ROM) 702 or be loaded into the program in random access storage device (RAM) 703 from storage section 708 and
Execute various actions appropriate and processing.In RAM 703, also it is stored with system 700 and operates required various programs and data.
CPU 701, ROM 702 and RAM 703 are connected with each other by bus 704.Input/output (I/O) interface 705 is also connected to always
Line 704.
It is connected to I/O interfaces 705 with lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage section 708 including hard disk etc.；
And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because
The network of spy's net executes communication process.Driver 710 is also according to needing to be connected to I/O interfaces 705.Detachable media 711, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 710, as needed in order to be read from thereon
Computer program be mounted into storage section 708 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed by communications portion 709 from network, and/or from detachable media
711 are mounted.When the computer program is executed by central processing unit (CPU) 701, limited in execution the present processes
Above-mentioned function.It should be noted that computer-readable medium described herein can be computer-readable signal media or
Computer readable storage medium either the two arbitrarily combines.Computer readable storage medium for example can be --- but
Be not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or arbitrary above combination.
The more specific example of computer readable storage medium can include but is not limited to：Electrical connection with one or more conducting wires,
Portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only deposit
Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory
Part or above-mentioned any appropriate combination.In this application, computer readable storage medium can any be included or store
The tangible medium of program, the program can be commanded the either device use or in connection of execution system, device.And
In the application, computer-readable signal media may include the data letter propagated in a base band or as a carrier wave part
Number, wherein carrying computer-readable program code.Diversified forms may be used in the data-signal of this propagation, including but not
It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer
Any computer-readable medium other than readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use
In by instruction execution system, device either device use or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to：Wirelessly, electric wire, optical cable, RF etc., Huo Zheshang
Any appropriate combination stated.
Flow chart in attached drawing and block diagram, it is illustrated that according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part for a part for one module, program segment, or code of table, the module, program segment, or code includes one or more uses
The executable instruction of the logic function as defined in realization.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, this is depended on the functions involved.Also it to note
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit can also be arranged in the processor, for example, can be described as：A kind of processor packet
Include receiving unit, acquiring unit, determination unit and push unit.Wherein, the title of these units not structure under certain conditions
The restriction of the pairs of unit itself, for example, receiving unit is also described as " receiving user by the search that terminal inputs to believe
The unit of breath ".
As on the other hand, present invention also provides a kind of computer-readable medium, which can be
Included in device described in above-described embodiment；Can also be individualism, and without be incorporated the device in.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the device so that should
Device：Receive the search information that user is inputted by terminal；Acquisition is with the natural search result set for searching for information matches and certainly
The history of right search result set clicks record；Record, which is clicked, according to history determines whether that terminal pushes information to be pushed；If
True directional terminals push information to be pushed then obtains the information to be pushed set with search information matches, and certainly to terminal push
Right search result set and information to be pushed set.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from the inventive concept, it is carried out by above-mentioned technical characteristic or its equivalent feature
Other technical solutions of arbitrary combination and formation.Such as features described above has similar work(with (but not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (12)
1. a kind of method for pushed information, which is characterized in that the method includes：
Receive the search information that user is inputted by terminal；
It obtains and is clicked with the history of the natural search result set of described search information matches and the natural search result set
Record；
Record, which is clicked, according to the history determines whether that the terminal pushes information to be pushed；
If it is determined that pushing information to be pushed to the terminal, then the information to be pushed set with described search information matches is obtained,
And push the natural search result set and the information to be pushed set to the terminal.
2. according to the method described in claim 1, it is characterized in that, the method further includes：
If it is determined that not pushing information to be pushed to the terminal, then to the terminal push natural search result set.
3. according to the method described in claim 1, it is characterized in that, each of described nature search result set is searched for naturally
As a result there is corresponding weight, the history to click the click volume and clicking rate that record includes each natural search result；And
It is described to determine whether that the terminal pushes information to be pushed according to history click record, including：
According to the sequence that the weight of natural search result is descending, predetermined number is chosen from the natural search result set
A nature search result, and determine total click volume, the selected predetermined number of the natural search result of selected predetermined number
The maximum click volume of the average click volume and the natural search result of selected predetermined number of mesh nature search result；
Determine the clicking rate for belonging to the other natural search result of predetermined class in the natural search result set；
If it is determined that the ratio between the average click volume and the maximum click volume, the product of total click volume and the clicking rate three
Less than scheduled first threshold, it is determined that push information to be pushed to the terminal.
4. according to the method described in claim 1, it is characterized in that, each of described nature search result set is searched for naturally
As a result there is corresponding domain name, the history to click the click volume and clicking rate that record includes each natural search result；And
It is described to determine whether that the terminal pushes information to be pushed according to history click record, including：
Search the natural search result for belonging to preset set of domains in the natural search result set with the presence or absence of domain name；
If in the presence of the click volume and clicking rate that record determines the natural search result found is clicked according to the history；
If the click volume is less than second threshold or the clicking rate is less than third threshold value, it is determined that pushed to the terminal and wait pushing away
It delivers letters breath.
5. according to the method described in claim 1, it is characterized in that, it includes each natural search result that the history, which clicks record,
Show and number and show format；And
It is described to determine whether that the terminal pushes information to be pushed according to history click record, including：
It searches the history and clicks in record and tie with the presence or absence of showing format and belong to the preset natural search for showing format set
Fruit；
If in the presence of, it is determined that the natural search result found with it is preset show that format showed show number and
Show rate, wherein it is described show rate for the natural search result that is found with it is preset show that format showed show
Number with it is various show that format showed show the ratio between number summation；If described showed with the preset format that shows
Show number less than the 4th threshold value or it is described show rate be less than the 5th threshold value, it is determined that pushed to the terminal and wait pushing
Information.
6. a kind of device for pushed information, which is characterized in that described device includes：
Receiving unit, the search information inputted by terminal for receiving user；
Acquiring unit, for obtaining and the natural search result set of described search information matches and the natural search result set
The history of conjunction clicks record；
Determination unit determines whether that the terminal pushes information to be pushed for clicking record according to the history；
Push unit is used to if it is determined that push information to be pushed to the terminal, then obtain and wait for described search information matches
Pushed information set, and push the natural search result set and the information to be pushed set to the terminal.
7. device according to claim 6, which is characterized in that the push unit is further used for：
If it is determined that not pushing information to be pushed to the terminal, then to the terminal push natural search result set.
8. device according to claim 6, which is characterized in that each of described nature search result set is searched for naturally
As a result there is corresponding weight, the history to click the click volume and clicking rate that record includes each natural search result；And
The determination unit is further used for：
According to the sequence that the weight of natural search result is descending, predetermined number is chosen from the natural search result set
A nature search result, and determine total click volume, the selected predetermined number of the natural search result of selected predetermined number
The maximum click volume of the average click volume and the natural search result of selected predetermined number of mesh nature search result；
Determine the clicking rate for belonging to the other natural search result of predetermined class in the natural search result set；
If it is determined that the ratio between the average click volume and the maximum click volume, the product of total click volume and the clicking rate three
Less than scheduled first threshold, it is determined that push information to be pushed to the terminal.
9. device according to claim 6, which is characterized in that each of described nature search result set is searched for naturally
As a result there is corresponding domain name, the history to click the click volume and clicking rate that record includes each natural search result；And
The determination unit is further used for：
Search the natural search result for belonging to preset set of domains in the natural search result set with the presence or absence of domain name；
If in the presence of the click volume and clicking rate that record determines the natural search result found is clicked according to the history；
If the click volume is less than second threshold or the clicking rate is less than third threshold value, it is determined that pushed to the terminal and wait pushing away
It delivers letters breath.
10. device according to claim 6, which is characterized in that it includes each search knot naturally that the history, which clicks record,
Showing for fruit and shows format at number；And
The determination unit is further used for：
It searches the history and clicks in record and tie with the presence or absence of showing format and belong to the preset natural search for showing format set
Fruit；
If in the presence of, it is determined that the natural search result found with it is preset show that format showed show number and
Show rate, wherein it is described show rate for the natural search result that is found with it is preset show that format showed show
Number with it is various show that format showed show the ratio between number summation；If described showed with the preset format that shows
Show number less than the 4th threshold value or it is described show rate be less than the 5th threshold value, it is determined that pushed to the terminal and wait pushing
Information.
11. a kind of equipment, including：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors are real
The now method as described in any in claim 1-5.
12. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The method as described in any in claim 1-5 is realized when execution.
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| CN201710119807.0A CN108540508B (en) | 2017-03-02 | 2017-03-02 | Method, device and equipment for pushing information |
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| CN201710119807.0A CN108540508B (en) | 2017-03-02 | 2017-03-02 | Method, device and equipment for pushing information |
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| CN109413216A (en) * | 2018-12-29 | 2019-03-01 | 微梦创科网络科技（中国）有限公司 | A kind of information-pushing method, device and mobile terminal |
| CN111368050A (en) * | 2020-02-27 | 2020-07-03 | 腾讯科技（深圳）有限公司 | Document page pushing method and device |
| CN111475722A (en) * | 2020-03-31 | 2020-07-31 | 百度在线网络技术（北京）有限公司 | Method and apparatus for transmitting information |
| CN112200643A (en) * | 2020-12-07 | 2021-01-08 | 北京每日优鲜电子商务有限公司 | Article information pushing method and device, electronic equipment and computer readable medium |
| CN113297457A (en) * | 2021-05-24 | 2021-08-24 | 陕西合友网络科技有限公司 | High-precision intelligent information resource pushing system and pushing method |
| CN113704616A (en) * | 2021-08-30 | 2021-11-26 | 康键信息技术（深圳）有限公司 | Information pushing method and device, electronic equipment and readable storage medium |
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