CN108540508B - Method, device and equipment for pushing information - Google Patents
Method, device and equipment for pushing information Download PDFInfo
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- CN108540508B CN108540508B CN201710119807.0A CN201710119807A CN108540508B CN 108540508 B CN108540508 B CN 108540508B CN 201710119807 A CN201710119807 A CN 201710119807A CN 108540508 B CN108540508 B CN 108540508B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
Abstract
The application discloses a method, a device and equipment for pushing information. One embodiment of the method comprises: receiving search information input by a user through a terminal; acquiring a natural search result set matched with search information and historical click records of the natural search result set; determining whether to push information to be pushed to the terminal according to the historical click record; and if the information to be pushed is determined to be pushed to the terminal, acquiring an information set to be pushed matched with the search information, and pushing a natural search result set and the information set to be pushed to the terminal. The implementation mode realizes targeted information push and improves the click rate of the pushed information.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to the field of internet technologies, and in particular, to a method, an apparatus, and a device for pushing information.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user.
In the current information pushing field, most commercial search engine information pushing systems mainly rely on active search behaviors of users to carry out information pushing, search information of the users becomes the most important reference basis of the information pushing systems, and the information pushing systems carry out relevant information pushing and releasing according to the search information of the users. The existing information pushing system generally does not consider the search requirement of a user and only pushes information from the perspective of a merchant, so that the quality of information pushing is influenced.
Disclosure of Invention
The present application aims to propose an improved method and apparatus for pushing information to solve the technical problems mentioned in the background section above.
In a first aspect, the present application provides a method for pushing information, the method comprising: receiving search information input by a user through a terminal; acquiring a natural search result set matched with search information and historical click records of the natural search result set; determining whether to push information to be pushed to the terminal according to the historical click record; and if the information to be pushed is determined to be pushed to the terminal, acquiring an information set to be pushed matched with the search information, and pushing a natural search result set and the information set to be pushed to the terminal.
In some embodiments, the method further comprises: and if the information to be pushed is determined not to be pushed to the terminal, pushing a natural search result set to the terminal.
In some embodiments, each natural search result in the set of natural search results has a corresponding weight, and the historical click records include click volumes and click rates of the respective natural search results; and determining whether to push the information to be pushed to the terminal according to the historical click record, wherein the method comprises the following steps: selecting a preset number of natural search results from the natural search result set according to the weight sequence of the natural search results from large to small, and determining the total click rate of the selected preset number of natural search results, the average click rate of the selected preset number of natural search results and the maximum click rate of the selected preset number of natural search results; determining the click rate of natural search results belonging to a preset category in a natural search result set; and if the product of the average click rate and the maximum click rate, and the total click rate and the click rate is smaller than a preset first threshold value, determining to push the information to be pushed to the terminal.
In some embodiments, each natural search result in the set of natural search results has a corresponding domain name, and the historical click records include click volumes and click rates for the respective natural search results; and determining whether to push the information to be pushed to the terminal according to the historical click record, wherein the method comprises the following steps: searching whether a natural search result of which the domain name belongs to a preset domain name set exists in a natural search result set; if the search result exists, determining the click rate and the click rate of the searched natural search result according to the historical click record; and if the click rate is smaller than a third threshold value, determining to push the information to be pushed to the terminal.
In some embodiments, the historical click records include a number of presentations and a presentation format of the respective natural search results; and determining whether to push the information to be pushed to the terminal according to the historical click record, wherein the method comprises the following steps: searching whether a natural search result of which the display format belongs to a preset display format set exists in the historical click record or not; if the found natural search result exists, determining the showing times and the showing rate of the found natural search result shown in the preset showing format, wherein the showing rate is the ratio of the showing times of the found natural search result shown in the preset showing format to the sum of the showing times shown in various showing formats; and if the display times of the display in the preset display format is less than a fourth threshold value or the display rate is less than a fifth threshold value, determining to push the information to be pushed to the terminal.
In a second aspect, the present application provides an apparatus for pushing information, the apparatus comprising: a receiving unit for receiving search information input by a user through a terminal; the acquisition unit is used for acquiring a natural search result set matched with the search information and historical click records of the natural search result set; the determining unit is used for determining whether to push the information to be pushed to the terminal according to the historical click record; and the pushing unit is used for acquiring the information set to be pushed matched with the search information and pushing the natural search result set and the information set to be pushed to the terminal if the information to be pushed is determined to be pushed to the terminal.
In some embodiments, the pushing unit is further configured to: and if the information to be pushed is determined not to be pushed to the terminal, pushing a natural search result set to the terminal.
In some embodiments, each natural search result in the set of natural search results has a corresponding weight, and the historical click records include click volumes and click rates of the respective natural search results; and the determining unit is further configured to: selecting a preset number of natural search results from the natural search result set according to the weight sequence of the natural search results from large to small, and determining the total click rate of the selected preset number of natural search results, the average click rate of the selected preset number of natural search results and the maximum click rate of the selected preset number of natural search results; determining the click rate of natural search results belonging to a preset category in a natural search result set; and if the product of the average click rate and the maximum click rate, and the total click rate and the click rate is smaller than a preset first threshold value, determining to push the information to be pushed to the terminal.
In some embodiments, each natural search result in the set of natural search results has a corresponding domain name, and the historical click records include click volumes and click rates for the respective natural search results; and the determining unit is further configured to: searching whether a natural search result of which the domain name belongs to a preset domain name set exists in a natural search result set; if the search result exists, determining the click rate and the click rate of the searched natural search result according to the historical click record; and if the click rate is smaller than a third threshold value, determining to push the information to be pushed to the terminal.
In some embodiments, the historical click records include a number of presentations and a presentation format of the respective natural search results; and the determining unit is further configured to: searching whether a natural search result of which the display format belongs to a preset display format set exists in the historical click record or not; if the found natural search result exists, determining the showing times and the showing rate of the found natural search result shown in the preset showing format, wherein the showing rate is the ratio of the showing times of the found natural search result shown in the preset showing format to the sum of the showing times shown in various showing formats; and if the display times of the display in the preset display format is less than a fourth threshold value or the display rate is less than a fifth threshold value, determining to push the information to be pushed to the terminal.
In a third aspect, the present application provides an apparatus comprising: one or more processors;
storage means for storing one or more programs which, when executed by one or more processors, cause the one or more processors to carry out a method according to any one of the first aspect.
In a fourth aspect, the present application provides a computer readable storage medium having a computer program stored thereon, wherein the program is adapted to carry out the method according to any one of the first aspect when executed by a processor.
The application provides a method and a device for pushing information, which determine whether information to be pushed needs to be pushed to a user or not by analyzing historical click records of a natural search result set corresponding to search information, and push the information set to be pushed to the user together with the natural search result set when the information to be pushed needs to be pushed to the user. Therefore, the information except the natural search result can be reduced or forbidden to be pushed to the user, the click rate of the pushed information is improved, and invalid pushing is avoided to save network resources.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method for pushing information, according to the present application;
FIG. 3 is a flow diagram according to an alternative implementation of the embodiment shown in FIG. 2;
FIG. 4 is a flow diagram according to yet another alternative implementation of the embodiment shown in FIG. 2;
FIG. 5 is a flow diagram according to another alternative implementation of the embodiment shown in FIG. 2;
FIG. 6 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information according to the present application;
FIG. 7 is a block diagram of a computer system suitable for use in implementing a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the present method for pushing information or apparatus for pushing information may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have various communication client applications installed thereon, such as a web browser application, a shopping application, a search application, an instant messaging tool, a mailbox client, social platform software, and the like.
The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, mpeg compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer IV, mpeg compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like.
The server 105 may be a server providing various services, such as a background web server providing support for web pages displayed on the terminal devices 101, 102, 103. The background web server may analyze and perform other processing on the received data such as the search information, and feed back a processing result (e.g., a search result) to the terminal device.
It should be noted that the method for pushing information provided by the embodiment of the present application is generally performed by the server 105, and accordingly, the apparatus for pushing information is generally disposed in the server 105.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present application is shown. The method for pushing the information comprises the following steps:
In this embodiment, an electronic device (e.g., a server shown in fig. 1) on which the method for pushing information operates may receive search information from a terminal with which a user searches through a wired connection manner or a wireless connection manner, and the search information may include at least one of the following: keywords, voice, pictures. Typically, a user enters search information through a web browser or search engine.
In this embodiment, after receiving the search information, the server obtains a natural search result set and a history click record of the natural search result set, which are matched with the search information. Natural Search (Natural Search), as the name implies, is a method for finding the matching page in a Search engine that is most relevant to a Search engine request. Natural search results are only relevant to the relevance of the search request and have no effect on pay-per-click. This ordering of search results is not controlled by the ads, and is given automatic ranking entirely by the algorithm program. The click condition of all users on at least one natural search result in the natural search result set within a certain time period is recorded in the historical click records of the natural search result set. For example, the click through amount and the click through rate for a natural search result are the ratio of the number of clicks to the number of times that the search result is displayed.
In the present embodiment, it is determined whether to push the information to be pushed to the terminal according to the historical click record obtained in step 202. The satisfaction degree of the user on the natural search result can be known through the historical click record, and the more the natural search result accords with the mind of the user, the lower the possibility that the information to be pushed is clicked by the user is, and even if the information is pushed to the user, the network resources are wasted, and the user feels the contrary.
In some alternative implementations of the present embodiment, each natural search result in the set of natural search results has a respective weight. The natural search result sets are displayed in the order of descending weight when being displayed by the browser, namely, the search results with larger weight are displayed in front of the natural search result sets. Fig. 3 is a flow chart 300 according to an alternative implementation of the embodiment shown in fig. 2. As shown in fig. 3, determining whether to push information to be pushed to the terminal according to the historical click record includes:
The user is most likely to click on the search result displayed on the first page. For example, the search result appearing on the first page may be selected, and if 10 results are displayed by page, the predetermined number is 10. If the click distribution of a user on a certain natural search result is more concentrated, the natural search result of the search can meet the search requirement of the user, and the commercial value of the search information is lower, and vice versa.
The predetermined categories may be specific sites such as encyclopedia sites, website home pages, etc. The click rate may be an average of click rates of a plurality of special sites, or may be a weighted average, for example, the weight of encyclopedia may be set higher than the top page of a website.
The larger the ratio of the average click rate to the maximum click rate is, the more concentrated the click distribution is at the head, and the higher the satisfaction degree of the search result on the search requirement of the user is, so that the terminal is not suitable for pushing the information to be pushed. Meanwhile, the result is more converged by referring to the whole click condition. And the ratio of the average click rate to the maximum click rate, the total click rate and the click rate can be corrected to achieve a better convergence effect. For example, the following algorithm is used to determine whether to push the information to be pushed, where the natural search result is a presentation result in presentation order according to the degree of relevance of the search information, rather than how much to pay as the basis for presenting the ranking:
a. and counting the click distribution condition of a preset number of natural search results which are firstly shown, wherein each natural search result corresponds to a title. Calculating the formula:
x1＝1.0-(all_click/(titlenummax _ click)). all _ click represents the number of clicks for all titles, title _ num represents the number of titles to be presented, and max _ click represents the number of clicks for the title with the largest number of clicks. The larger the x1 value, the more concentrated the click distribution is at the head, and the more satisfied the natural search results are with the search requirements of the user.
b. And counting the click rate of the user on a special site (such as an encyclopedic site) in the natural search result, and recording as x 2.
c. And counting the click rate of the user on the home page of the website, and recording as x3, wherein the click rate of the website is reflected in the requirement of addressing type search.
d. The coefficient k1 is set to 1.0+ ln (1.0+ all _ click/1000.0)/100.0. all _ click represents the total number of clicks, the larger this value, the larger the k1 coefficient.
e. The coefficient k2 was set to 1.0+ (x2+ x 3)/10.0. The more the specific class of sites and websites are clicked on the home page, the larger the coefficient.
f. Setting the final natural result satisfaction degree characteristic Y-x 1-k 1-k 2. The larger the value, the better the natural result satisfaction, i.e. the lower the commercial value, the unsuitability for pushing the information to be pushed. And when Y is larger than a preset first threshold value, determining to push the information to be pushed to the terminal.
In some alternative implementations of the present embodiment, each natural search result in the set of natural search results has a corresponding domain name, and the historical click records include click volumes and click rates for the respective natural search results. Fig. 4 is a flow chart 400 according to an alternative implementation of the embodiment shown in fig. 2. As shown in fig. 4, determining whether to push information to be pushed to the terminal according to the historical click record includes:
The predetermined domain name may be, for example, a "weather" class domain name, a "government-addressable" class domain name, a "date-query" class domain name, or the like.
If the click rate or the click volume is high, the purpose of the user searching the search information is strong, so that the user is not suitable to push the information to be pushed to the user, and invalid pushing is avoided.
In some alternative implementations of the present embodiment, the historical click record includes a number of presentations and a presentation format of each natural search result. Fig. 5 is a flow chart 500 according to an alternative implementation of the embodiment shown in fig. 2. As shown in fig. 5, determining whether to push information to be pushed to the terminal according to the historical click record includes:
The presentation format may be various and may include, but is not limited to, a strongly typed presentation. For example, the weather forecast can be in a normal presentation format, and can also be presented in a strong style, and search results directly showing the 7-day weather forecast effect are not simple text results. The same search result may adopt different presentation formats when presented at different times, and what presentation format a certain search result adopts and the number of times the presentation format is adopted may be recorded in the history click record. The preset presentation format set may include strongly-typed presentation formats of a "movie" class, a "index query" class, an "addressing" class, and so on.
The search information with long tail and low frequency can be identified through high display times or display rate, even if the search amount in the historical click record is seriously insufficient, the search can still be effectively identified, invalid pushing is avoided, and therefore the click rate of the information to be pushed is improved.
And 204, if the information to be pushed is determined to be pushed to the terminal, acquiring an information set to be pushed matched with the search information, and pushing a natural search result set and the information set to be pushed to the terminal.
In this embodiment, if it is determined that the information to be pushed can be pushed to the terminal through step 203, the information set to be pushed that matches the search information is obtained, and then pushed together with the natural search result set. The information set to be pushed is information which is used for public and widely transmitted to the public, and can be product promotion information paid by merchants. The natural search result set is a search result that the search engine gives all websites in their index database according to its own algorithm and returns to the user for the search keyword.
In some optional implementation manners of this embodiment, if it is determined that information to be pushed is not to be pushed to the terminal, a natural search result set is pushed to the terminal. That is, if the information to be pushed does not need to be pushed, only the natural search result set needs to be pushed, so that the network traffic can be saved.
The method provided by the embodiment of the application determines whether to push the information to be pushed or not through the historical click record of the natural search result, so that the click rate of the information to be pushed can be improved, and invalid pushing can be reduced to save network resources.
With further reference to fig. 6, as an implementation of the methods shown in the above-mentioned figures, the present application provides an embodiment of an apparatus for pushing information, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be applied to various electronic devices.
As shown in fig. 6, the apparatus 600 for pushing information of the present embodiment includes: a receiving unit 601, an obtaining unit 602, a determining unit 603, and a pushing unit 604. The receiving unit 601 is used for receiving search information input by a user through a terminal; the obtaining unit 602 is configured to obtain a natural search result set matching the search information and a history click record of the natural search result set; the determining unit 603 is configured to determine whether to push information to be pushed to the terminal according to the historical click record; the pushing unit 604 is configured to, if it is determined that information to be pushed is pushed to the terminal, obtain an information set to be pushed that matches the search information, and push the natural search result set and the information set to be pushed to the terminal.
In this embodiment, specific processing of the receiving unit 601, the obtaining unit 602, the determining unit 603, and the pushing unit 604 of the apparatus 600 for pushing information may refer to step 201, step 202, step 203, step 204 in the corresponding embodiment of fig. 2.
In some optional implementations of the present embodiment, the pushing unit 604 is further configured to: and if the information to be pushed is determined not to be pushed to the terminal, pushing a natural search result set to the terminal.
In some optional implementations of this embodiment, each natural search result in the set of natural search results has a corresponding weight, and the historical click records include click amounts and click rates of the respective natural search results; and the determining unit 603 is further configured to: selecting a preset number of natural search results from the natural search result set according to the weight sequence of the natural search results from large to small, and determining the total click rate of the selected preset number of natural search results, the average click rate of the selected preset number of natural search results and the maximum click rate of the selected preset number of natural search results; determining the click rate of natural search results belonging to a preset category in a natural search result set; and if the product of the average click rate and the maximum click rate, and the total click rate and the click rate is smaller than a preset first threshold value, determining to push the information to be pushed to the terminal.
In some optional implementations of this embodiment, each natural search result in the set of natural search results has a corresponding domain name, and the historical click records include click volumes and click rates of the respective natural search results; and the determining unit 603 is further configured to: searching whether a natural search result of which the domain name belongs to a preset domain name set exists in a natural search result set; if the search result exists, determining the click rate and the click rate of the searched natural search result according to the historical click record; and if the click rate is smaller than a third threshold value, determining to push the information to be pushed to the terminal.
In some optional implementations of this embodiment, the historical click record includes a number of times each natural search result is presented and a presentation format; and the determining unit 603 is further configured to: searching whether a natural search result of which the display format belongs to a preset display format set exists in the historical click record or not; if the found natural search result exists, determining the showing times and the showing rate of the found natural search result shown in the preset showing format, wherein the showing rate is the ratio of the showing times of the found natural search result shown in the preset showing format to the sum of the showing times shown in various showing formats; and if the display times of the display in the preset display format is less than a fourth threshold value or the display rate is less than a fifth threshold value, determining to push the information to be pushed to the terminal.
Referring now to FIG. 7, shown is a block diagram of a computer system 700 suitable for use in implementing a server according to embodiments of the present application. The server shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program, when executed by a Central Processing Unit (CPU)701, performs the above-described functions defined in the method of the present application. It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a receiving unit, an obtaining unit, a determining unit, and a pushing unit. Here, the names of the units do not constitute a limitation to the units themselves in some cases, and for example, the receiving unit may also be described as a "unit that receives search information input by a user through a terminal".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: receiving search information input by a user through a terminal; acquiring a natural search result set matched with search information and historical click records of the natural search result set; determining whether to push information to be pushed to the terminal according to the historical click record; and if the information to be pushed is determined to be pushed to the terminal, acquiring an information set to be pushed matched with the search information, and pushing a natural search result set and the information set to be pushed to the terminal.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by a person skilled in the art that the scope of the invention as referred to in the present application is not limited to the embodiments with a specific combination of the above-mentioned features, but also covers other embodiments with any combination of the above-mentioned features or their equivalents without departing from the inventive concept. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (10)
1. A method for pushing information, the method comprising:
receiving search information input by a user through a terminal;
acquiring a natural search result set matched with the search information and historical click records of the natural search result set, wherein each natural search result in the natural search result set has a corresponding weight, and the historical click records comprise click amount and click rate of each natural search result;
determining whether to push information to be pushed to the terminal according to the historical click record;
if the information to be pushed is determined to be pushed to the terminal, acquiring an information set to be pushed matched with the search information, and pushing the natural search result set and the information set to be pushed to the terminal;
determining whether to push information to be pushed to the terminal according to the historical click record comprises the following steps:
selecting a preset number of natural search results from the natural search result set according to the weight sequence of the natural search results from large to small, and determining the total click rate of the selected preset number of natural search results, the average click rate of the selected preset number of natural search results and the maximum click rate of the selected preset number of natural search results;
determining the click rate of natural search results belonging to a preset category in the natural search result set;
and if the product of the ratio of the average click rate to the maximum click rate and the total click rate is smaller than a preset first threshold value, determining to push the information to be pushed to the terminal.
2. The method of claim 1, further comprising:
and if the information to be pushed is determined not to be pushed to the terminal, pushing the natural search result set to the terminal.
3. The method of claim 1, wherein each natural search result in the set of natural search results has a corresponding domain name, and wherein the historical click records include click volumes and click rates for respective natural search results; and
the determining whether to push the information to be pushed to the terminal according to the historical click record includes:
searching whether a natural search result of which the domain name belongs to a preset domain name set exists in the natural search result set;
if the search result exists, determining the click rate and the click rate of the searched natural search result according to the historical click record; and if the click rate is smaller than a third threshold value, determining to push the information to be pushed to the terminal.
4. The method of claim 1, wherein the historical click records include a number of presentations and a presentation format of each natural search result; and
the determining whether to push the information to be pushed to the terminal according to the historical click record includes:
searching whether a natural search result with a presentation format belonging to a preset presentation format set exists in the historical click record;
if the found natural search result exists, determining the showing times and the showing rate of the found natural search result shown in the preset showing format, wherein the showing rate is the ratio of the showing times of the found natural search result shown in the preset showing format to the sum of the showing times shown in various showing formats; and if the display times of the display in the preset display format is smaller than a fourth threshold value, or the display rate is smaller than a fifth threshold value, determining to push the information to be pushed to the terminal.
5. An apparatus for pushing information, the apparatus comprising:
a receiving unit for receiving search information input by a user through a terminal;
the acquisition unit is used for acquiring a natural search result set matched with the search information and a historical click record of the natural search result set, wherein each natural search result in the natural search result set has a corresponding weight, and the historical click record comprises the click rate and the click rate of each natural search result;
the determining unit is used for determining whether to push information to be pushed to the terminal according to the historical click record;
the pushing unit is used for acquiring an information set to be pushed, which is matched with the search information, and pushing the natural search result set and the information set to be pushed to the terminal if the information to be pushed is determined to be pushed to the terminal;
wherein the determination unit is further configured to:
selecting a preset number of natural search results from the natural search result set according to the weight sequence of the natural search results from large to small, and determining the total click rate of the selected preset number of natural search results, the average click rate of the selected preset number of natural search results and the maximum click rate of the selected preset number of natural search results;
determining the click rate of natural search results belonging to a preset category in the natural search result set;
and if the product of the ratio of the average click rate to the maximum click rate and the total click rate is smaller than a preset first threshold value, determining to push the information to be pushed to the terminal.
6. The apparatus of claim 5, wherein the pushing unit is further configured to:
and if the information to be pushed is determined not to be pushed to the terminal, pushing the natural search result set to the terminal.
7. The apparatus of claim 5, wherein each natural search result in the set of natural search results has a corresponding domain name, and wherein the historical click records include click volumes and click rates for respective natural search results; and
the determination unit is further configured to:
searching whether a natural search result of which the domain name belongs to a preset domain name set exists in the natural search result set;
if the search result exists, determining the click rate and the click rate of the searched natural search result according to the historical click record; and if the click rate is smaller than a third threshold value, determining to push the information to be pushed to the terminal.
8. The apparatus of claim 5, wherein the historical click records include a number of presentations and a presentation format of each natural search result; and
the determination unit is further configured to:
searching whether a natural search result with a presentation format belonging to a preset presentation format set exists in the historical click record;
if the found natural search result exists, determining the showing times and the showing rate of the found natural search result shown in the preset showing format, wherein the showing rate is the ratio of the showing times of the found natural search result shown in the preset showing format to the sum of the showing times shown in various showing formats; and if the display times of the display in the preset display format is smaller than a fourth threshold value, or the display rate is smaller than a fifth threshold value, determining to push the information to be pushed to the terminal.
9. An apparatus, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-4.
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| CN109413216A (en) * | 2018-12-29 | 2019-03-01 | 微梦创科网络科技（中国）有限公司 | A kind of information-pushing method, device and mobile terminal |
| CN111368050B (en) * | 2020-02-27 | 2023-07-21 | 腾讯科技（深圳）有限公司 | Method and device for pushing document pages |
| CN111475722B (en) * | 2020-03-31 | 2023-04-18 | 百度在线网络技术（北京）有限公司 | Method and apparatus for transmitting information |
| CN112200643B (en) * | 2020-12-07 | 2021-03-23 | 北京每日优鲜电子商务有限公司 | Article information pushing method and device, electronic equipment and computer readable medium |
| CN113297457B (en) * | 2021-05-24 | 2023-02-28 | 陕西合友网络科技有限公司 | High-precision intelligent information resource pushing system and pushing method |
| CN113704616B (en) * | 2021-08-30 | 2023-10-27 | 康键信息技术（深圳）有限公司 | Information pushing method and device, electronic equipment and readable storage medium |
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| WO2014185110A1 (en) * | 2013-05-14 | 2014-11-20 | シャープ株式会社 | Electronic machine |
| CN105959735A (en) * | 2016-04-29 | 2016-09-21 | 乐视控股（北京）有限公司 | On-line program recommending method and server |
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