CN103412958A - Display method and device for searching result - Google Patents
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- CN103412958A CN103412958A CN2013103909149A CN201310390914A CN103412958A CN 103412958 A CN103412958 A CN 103412958A CN 2013103909149 A CN2013103909149 A CN 2013103909149A CN 201310390914 A CN201310390914 A CN 201310390914A CN 103412958 A CN103412958 A CN 103412958A
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Abstract
The invention relates to the technical field of internet application, and discloses a display method and a display device for a searching result. The method comprises the following steps of collecting the searching actions of a user and access action parameters of searching results corresponding to the searching actions; calculating the access ranking status of links of the searching results in the searching results according to the access action parameters; when same searching actions are detected, displaying a plurality of links with the access ranking close to the front on the current searching result interface according to the access ranking status. According to the technical scheme provide by the invention, by counting the actual access status of a user client end, the ranking of the links in the searching results is influenced, the actual access status is utilized to carry out optimization on the searching results, and an essential optimum searching result is recommended to the user.
Description
Technical field
The present invention relates to technical field of internet application, particularly a kind of Search Results display packing and device.
Background technology
Along with the lifting of the universal and search engine service ability of the network equipment, the Internet user obtains to wish and understands the first-selection that uncertain web page address that content is relevant has become the user by search engine.But because many times user uncertain own wish are understood the accurate form of presentation of content, when search, can only provide some fuzzy information, and existing search engine can only be identified the keyword of user's input usually and can't accurately identify the naturally semantic of user, thereby can only according to keyword provide a plurality of fuzzy matching results.
In addition, existing search engine generally only carries out bid ranking and clicks rank, in the time can't providing precise results for user's fuzzy input, can only bid the highest or click maximum web page address sequences and export from selection a plurality of keywords.These Output rusults are not considered user's actual reading situation, in fact, be subjected to search engine to realize the restriction of principle, it also only can add up click data, can't continue to follow the tracks of user's actual access behavior, this causes certainly existing a large amount of unrelated results in the Output rusults of search engine.
Therefore, in the prior art, only rely on search engine search, the user need to find best link usually voluntarily in numerous ambiguous Search Results, and this is the veryer long and process of poor efficiency.Simultaneously, the user need to be switched in order to search most suitable Search Results between the even numerous search engine of the Search Results of magnanimity, wasted user's time.
Summary of the invention
For the defect of prior art, technical matters to be solved by this invention is how to improve the accuracy of Search Results.
For addressing the above problem, an aspect of of the present present invention provides a kind of Search Results display packing, and described method comprises step:
S1, gather user's search behavior and to the access behavioral parameters of the Search Results corresponding with it;
S2, according to the access ranking in described Search Results that is linked in the described Search Results of described access behavior calculation of parameter;
S3, when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.
Preferably, according to the access ranking be linked in described Search Results in the described Search Results of described access behavior calculation of parameter, comprise: according to the described access ranking of the weight calculation of described access behavioral parameters and described parameter.
Preferably, wherein, described access behavioral parameters comprises that the user is to the click situation of the link in described Search Results and the duration stopped in the corresponding webpage of described link and/or operation behavior that described webpage is carried out.The operation behavior of wherein, described webpage being carried out comprises: preserve webpage, copy web page contents/network address, draw word search, the sublink of access current web page and the operation behavior that the corresponding webpage of described sublink is carried out.
Preferably, described search behavior comprises the search word that the user inputs.
Preferably, described method also comprises: before calculating described access ranking, described search word is carried out to pre-service, extract keyword in described search word as the searched key word.Wherein, described identical search behavior refers to the search behavior that the searched key word is identical.
On the other hand, the present invention also provides a kind of Search Results display device simultaneously, and described device comprises:
Acquisition module, be used to the search behavior that gathers the user and to the access behavioral parameters of the Search Results corresponding with it;
Ranking module, for the access ranking in described Search Results that is linked at according to the described Search Results of described access behavior calculation of parameter;
Display module, for when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.
Preferably, described ranking module is according to the described access ranking of the weight calculation of described access behavioral parameters and described parameter, wherein, described access behavioral parameters comprises that the user is to the click situation of the link in described Search Results and the duration stopped in the corresponding webpage of described link and/or operation behavior that described webpage is carried out.
Preferably, described acquisition module also comprises: the search word acquiring unit, for obtaining the search word of described search behavior user's input; The search word pretreatment unit, for described search word is carried out to pre-service, extract keyword in described search word as the searched key word.
Technical scheme of the present invention affects the rank of each link in Search Results by the actual access situation of counting user client, utilize the actual access situation to be optimized Search Results, thereby recommend substantial optimum search result to the user.Due to the present invention, considered the actual access behavior of mass users, but some the valid function fast lifting page links rank in Search Results of user in the accessed page, make rank not only depend on clicking rate or the user bids, and be consistent with user's actual access situation, more can embody the actual preference of a large number of users, obviously improve the accuracy of Search Results.
The accompanying drawing explanation
Fig. 1 is the schematic flow sheet of Search Results display packing in one embodiment of the invention;
Fig. 2 is the display effect schematic diagram of the Search Results recommended for user B in advantageous applications scene of the present invention;
Fig. 3 is the modular structure schematic diagram of Search Results display device in one embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described.Obviously, described embodiment is for implementing preferred embodiments of the present invention, and described description is to illustrate that rule of the present invention is purpose, not in order to limit scope of the present invention.Protection scope of the present invention should with claim the person of being defined be as the criterion, based on the embodiment in the present invention, those of ordinary skills obtain under the prerequisite of not making creative work every other embodiment, belong to the scope of protection of the invention.
Search engine belongs to the function that the webserver provides, thereby it only can access the number of times of certain link by it by recording user, can't further follow the tracks of the actual access behavior of user in client.If lower to the initial clicking rate of the useful webpage of user, low being difficult to of its rank can offer the user at visibility point by searched engine.The most typically as the webpage of novel or game, the page that those clicking rates are the highest is often advertisement page, and in fact the user can spend a lot of time the flesh and blood page rank of access can relatively lean on the contrary after, make on the one hand the user be difficult to find these pages, these pages also are difficult to obtain according to user's the actual access time the significantly lifting of rank on the other hand.This actual optimum that has caused Search Results that search engine provides often to understand the substantial deviation user is selected, and to the user, obtains useful result and has caused many puzzlements.
In order to address the above problem, the present invention is optimized Search Results by the actual access behavior of collecting a large number of users, thereby recommends substantial optimum search result to the user.Referring to Fig. 1, in one embodiment of the invention, the Search Results display packing comprises step:
S1, gather user's search behavior and to the access behavioral parameters of the Search Results corresponding with it;
S2, according to the access ranking in described Search Results that is linked in the described Search Results of described access behavior calculation of parameter;
S3, when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.
In an example of the present invention, described search behavior comprises the search word that the user inputs.Before calculating described access ranking, can carry out pre-service to search behavior, such as search word is pruned: for the search word of user's input, at first extract keyword in search word as the searched key word, invalid modal particle, auxiliary word and punctuation mark prune away, such as " what the square agreement is? " " what is? " remove, only retain " square agreement ".In another example of the present invention, the search behavior that the searched key word is identical classifies as identical search behavior.
Further, in said method, described access behavioral parameters comprises that the user is to the click situation of the link in Search Results and the duration stopped in the corresponding webpage of link and/or the operation behavior that webpage is carried out, and the operation behavior of wherein described webpage being carried out comprises: preserve webpage, copy web page contents/network address, draw word search, the sublink of access current web page and the operation behavior that the corresponding webpage of described sublink is carried out.
In step S2, according to the described access ranking of weight calculation of access behavioral parameters and each parameter.Particularly, give dissimilar access behavioral parameters with different weights, calculate by concrete formula, determine the access ranking in described Search Results that is linked in Search Results corresponding to described search behavior.
Particularly, as example, postulation formula G=aU+bT+cB+dO, wherein, G represents the rank score of certain link Z in the Search Results Y of search behavior X, U, T, B, O is respectively four kinds of different access behavioral parameters, particularly, can suppose the number of clicks of U representative of consumer to the URL of this link Z, T representative is in the user stops on the page of link Z time long number (loading complete after beginning timing), the B representative is the number of times of bookmark at the Page-saving that the user will link Z, O representative is clicked the number of times (free reproducting content/draw link that word searched for/clicked current page) of selection to content of pages the user on to the page of link Z, and a, b, c, d is weight corresponding to every class access behavioral parameters, each weighted value is pre-defined, a+b+c+d=1.Such as being a=40%, b=30%, c=20%, d=10%.Utilize this formula, by user's search behavior X and the access behavior of the user couple Search Results Y corresponding with it, can calculate a plurality of access rankings that are linked in described Search Results in the Search Results Y that search behavior X is corresponding, the G value is larger, and rank is more forward.
When concrete statistical computation, can be based on a large number of users the same search behavior in the certain hour section and the access behavior separately rank that conducts interviews add up.For example utilize user 1 search behavior and access behavior to calculate the G1 value, utilize user 2 search behavior and access behavior to calculate the G2 value., utilize the search behavior of user n and access behavior to calculate the Gn value, last G=(G1+G2+ ... + Gn)/n.
In calculating Search Results corresponding to described search behavior be linked at described Search Results in the access ranking after, ranking is carried out to record.Particularly, can be with the behavior of form record searching and the corresponding access ranking thereof of record sheet.
As shown in Figure 2, when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.Particularly, do not affect original Search Results and show situation, just at a certain ad-hoc location of search result interfaces, with the several links that rank is forward of the form of a floating window, show and show the matching degree that it is corresponding.Preferably, after this search behavior finishes, upgrade described access ranking according to this user's operation behavior parameter.
By the way mass users is accessed statistics and the marking of behavior, but some the practical operation fast lifting page links rank in Search Results of subsequent user in the accessed page, make rank not only depend on clicking rate or the user bids, and be consistent with user's actual access situation, more can embody the actual preference of a large number of users, obviously improve the accuracy of Search Results.
Through above-mentioned data accumulation (data accumulation needs a long process), by after the sequence of weight score, when client has the search behavior of same search keyword again, in the result of page searching that search engine provides, initiatively output total weighted value sequence the most forward several URLs corresponding with this search behavior link, and present or point out the user to go to check and select by the low interaction design mode of disturbing.
In the present invention, the user search behavioral data of above collection is without being limited to some search engines, but all search engines of synthetic user.Below describing a typical application scenarios of the present invention in detail is described further again:
At first, the search entrance input Liao“ square agreement that the party A-subscriber provides in client " keyword searches for, at this moment client returns to result of page searching of A, A finds 5 links that may meet oneself expectation and browses in the page that these 5 links are pointed in Search Results, respectively this 5 pages 30 seconds consuming time, 2 minutes, 4 minutes, 30 minutes and 1 hour.Current search procedure finally is through with.
In this process, client need to record and preserve following information, and these information are delivered to server:
1. the keyword " square agreement " of A input;
2. A clicks the address (only record these 5 pages that link is corresponding, be not recorded in these 5 pages and continue to deep-cut the secondary of consulting, three grades of even darker page datas) of 5 links in search results pages;
3. time of stopping in these 5 webpages of A.
Through above process, client records and preserved unique user efficient search information arranged.The value of the search information of unique user is normally invalid, but the value of the search information of mass users process certain hour span is but unlimited.
By carry out such user information collection record at every turn, after the continuous repetition and the data accumulation of a period of time of mass users, server will merge for the same or similar keyword of magnanimity, and user's residence time of similar or the corresponding link of same keyword is carried out to length relatively, and arrange by time length, form alternative optimum link sequence.In this application scene, only with the residence time, give an example, in actual conditions, what technical scheme of the present invention was considered can be not only that this parameter of this key word user residence time length links sequence, also can consider the user click frequency of the link that this key word is corresponding, may be also user's other operation behaviors in the page when the corresponding link of this key word of access.According to these parameters, calculate according to certain algorithm, calculate total score value of each link that this key word is corresponding, according to total score value, these links are sorted, and ranking results is shown to the user.At this score sortord, should not be construed as limitation of the present invention.
Subsequently, the party B-subscriber, under above-mentioned prerequisite, also searches for Liao“ square agreement " this keyword, still jump to the search engine page (also can client directly namely realize mating the demonstration of link at the interface of user search, not need redirect).At this time Client-Prompt B---" other users that search for this keyword have helped you to find following N link of mating your needs most: " then is shown to the user for you to choose successively.The interface that B sees may be as shown in Figure 2.In Fig. 2, search interface page right side has not only provided the rank of recommending Search Results, also after each Search Results, has provided with the matching degree situation of this search behavior and has supplied party B-subscriber's reference.
The relevant technical staff in the field will be understood that corresponding with method of the present invention, and the present invention also comprises a kind of Search Results display device simultaneously, with the said method step correspondingly, as shown in Figure 3, this device comprises:
Acquisition module 301, be used to the search behavior that gathers the user and to the access behavioral parameters of the Search Results corresponding with it;
Ranking module 302, for the access ranking in described Search Results that is linked at according to the described Search Results of described access behavior calculation of parameter;
Display module 303, for when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.
In a preferred embodiment of the invention, described ranking module is according to the described access ranking of the weight calculation of described access behavioral parameters and described parameter; Wherein, described access behavioral parameters comprises that the user is to the click situation of the link in described Search Results and the duration stopped in the corresponding webpage of described link and/or operation behavior that described webpage is carried out.
Preferably, described acquisition module also comprises: the search word acquiring unit, for obtaining the search word of described search behavior user's input; The search word pretreatment unit, for described search word is carried out to pre-service, extract keyword in described search word as the searched key word.
Compared with prior art, technical scheme of the present invention affects the rank of each link in Search Results by the actual access situation of counting user client, utilize the actual access situation to be optimized Search Results, thereby recommend substantial optimum search result to the user.Due to the present invention, considered the actual access behavior of mass users, but some the valid function fast lifting page links rank in Search Results of user in the accessed page, make rank not only depend on clicking rate or the user bids, and be consistent with user's actual access situation, more can embody the actual preference of a large number of users, obviously improve the accuracy of Search Results.
One of ordinary skill in the art will appreciate that, realize that all or part of step in above-described embodiment method is to come the hardware that instruction is relevant to complete by program, described program can be stored in a computer read/write memory medium, this program is when carrying out, each step that comprises above-described embodiment method, and described storage medium can be: ROM/RAM, magnetic disc, CD, storage card etc.
Although below invention has been described in conjunction with the preferred embodiments, but it should be appreciated by those skilled in the art, method and system of the present invention is not limited to the embodiment described in embodiment, in the situation that do not deviate from the spirit and scope of the invention limited by appended claims, can make various modifications, increase and replace the present invention.
Claims (10)
1. Search Results display packing comprises:
S1, gather user's search behavior and to the access behavioral parameters of the Search Results corresponding with it;
S2, according to the access ranking in described Search Results that is linked in the described Search Results of described access behavior calculation of parameter;
S3, when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.
2. method according to claim 1, wherein, according to the access ranking be linked in described Search Results in the described Search Results of described access behavior calculation of parameter, comprise: according to the described access ranking of the weight calculation of described access behavioral parameters and described parameter.
3. method according to claim 1 and 2, wherein, described access behavioral parameters comprises that the user is to the click situation of the link in described Search Results and the duration stopped in the corresponding webpage of described link and/or operation behavior that described webpage is carried out.
4. method according to claim 3, the operation behavior of wherein, described webpage being carried out comprises: preserve webpage, copy web page contents/network address, draw word search, the sublink of access current web page and the operation behavior that the corresponding webpage of described sublink is carried out.
5. method according to claim 1, wherein, described search behavior comprises the search word that the user inputs.
6. method according to claim 5 also comprises: before calculating described access ranking, described search word is carried out to pre-service, extract keyword in described search word as the searched key word.
7. method according to claim 6, wherein, described identical search behavior refers to the search behavior that the searched key word is identical.
8. a Search Results display device, is characterized in that, described device comprises:
Acquisition module, be used to the search behavior that gathers the user and to the access behavioral parameters of the Search Results corresponding with it;
Ranking module, for the access ranking in described Search Results that is linked at according to the described Search Results of described access behavior calculation of parameter;
Display module, for when identical search behavior being detected, according to described access ranking in current search several forward links of display access rank on interface as a result.
9. device according to claim 8, it is characterized in that, described ranking module is according to the described access ranking of the weight calculation of described access behavioral parameters and described parameter, wherein, described access behavioral parameters comprises that the user is to the click situation of the link in described Search Results and the duration stopped in the corresponding webpage of described link and/or operation behavior that described webpage is carried out.
10. device according to claim 8, is characterized in that, described acquisition module also comprises:
The search word acquiring unit, for obtaining the search word of described search behavior user's input;
The search word pretreatment unit, for described search word is carried out to pre-service, extract keyword in described search word as the searched key word.
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Cited By (8)
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| CN104794572A (en) * | 2015-04-20 | 2015-07-22 | 罗志华 | Building design data information and experience sharing platform |
| CN105159953A (en) * | 2015-08-14 | 2015-12-16 | 中国联合网络通信集团有限公司 | Search method and search platform on basis of keywords |
| CN106682240A (en) * | 2017-02-07 | 2017-05-17 | 百度在线网络技术（北京）有限公司 | Method and device for pushing information, electronic device and storage medium |
| CN107273427A (en) * | 2017-05-18 | 2017-10-20 | 武汉大学 | Striding equipment network information search method and system based on data fusion |
| CN108540508A (en) * | 2017-03-02 | 2018-09-14 | 百度在线网络技术（北京）有限公司 | Method, apparatus and equipment for pushed information |
| WO2019090779A1 (en) * | 2017-11-13 | 2019-05-16 | 深圳市华阅文化传媒有限公司 | Method and apparatus by which reading app sorts source websites |
| CN110929154A (en) * | 2019-11-27 | 2020-03-27 | 中国银行股份有限公司 | Search result sorting method and system |
| CN111274486A (en) * | 2020-02-10 | 2020-06-12 | 北京物资学院 | Method and device for classifying search results |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104794572A (en) * | 2015-04-20 | 2015-07-22 | 罗志华 | Building design data information and experience sharing platform |
| CN105159953A (en) * | 2015-08-14 | 2015-12-16 | 中国联合网络通信集团有限公司 | Search method and search platform on basis of keywords |
| CN105159953B (en) * | 2015-08-14 | 2018-09-14 | 中国联合网络通信集团有限公司 | Searching method based on keyword and search platform |
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| CN107273427A (en) * | 2017-05-18 | 2017-10-20 | 武汉大学 | Striding equipment network information search method and system based on data fusion |
| WO2019090779A1 (en) * | 2017-11-13 | 2019-05-16 | 深圳市华阅文化传媒有限公司 | Method and apparatus by which reading app sorts source websites |
| CN110929154A (en) * | 2019-11-27 | 2020-03-27 | 中国银行股份有限公司 | Search result sorting method and system |
| CN110929154B (en) * | 2019-11-27 | 2022-09-20 | 中国银行股份有限公司 | Search result sorting method and system |
| CN111274486A (en) * | 2020-02-10 | 2020-06-12 | 北京物资学院 | Method and device for classifying search results |
| CN111274486B (en) * | 2020-02-10 | 2023-09-26 | 北京物资学院 | Method and device for classifying search results |
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Application publication date: 20131127 |