CN101030210A - Method for searching sort by user action - Google Patents

Method for searching sort by user action Download PDF

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CN101030210A
CN101030210A CN 200610116917 CN200610116917A CN101030210A CN 101030210 A CN101030210 A CN 101030210A CN 200610116917 CN200610116917 CN 200610116917 CN 200610116917 A CN200610116917 A CN 200610116917A CN 101030210 A CN101030210 A CN 101030210A
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user
search
method according
results
characterized
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CN 200610116917
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胡继强
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胡继强
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Abstract

A method of utilizing user behavior to influence search ranking includes actively or passively recording down searching operation behavior of user to generate a optimized search ranking, changing said search ranking at each time after each searching is finalized by user, repeating this process to obtain an intelligent search engine for providing searching result being more fit on user requirement to user.

Description

一种利用用户的行为影响搜索排名的方法 Utilizing the user's behavior affect search ranking method

技术领域 FIELD

本发明涉及计算机网络技术,特别涉及通过计算机网络,查询关键字,计算机系统检索出优化的搜索排名的一种方法。 The present invention relates to computer network technology, particularly to a method of ranking the retrieved optimized search through a computer network, a query key, the computer system.

背景技术 Background technique

随着互联网的迅速普及发展,越来越多人使用互联网络,进行学习、工作和研究,它慢慢演变成人们工作生活中不可缺少的一部分。 With the rapid development of the Internet's popularity, more and more people use the Internet, learn, work and study, it slowly evolved into people's work lives an indispensable part. 互联网发展到现在阶段,已经产生了非常大量的信息,其中夹杂着有用的,无用的,甚至是垃圾信息,如果人们一个个去找,效率是非常缓慢的,这样就诞生了搜索引擎。 Internet development to the present stage, has produced a very large amount of information, which mixed with useful, useless, or even spam, if people go one by one, the efficiency is very slow, so that the search engine was born. 它每天不知疲倦地索引全球信息,以提供给人们查询需求。 It indexes the world's information every day tirelessly to provide people with a query needs.

目前已有的搜索排名方式,如美国第6269361号专利“影响计算机网络搜索引擎产生的搜索结果清单中位置的系统和方法(system and method for influencing a position on a search result listgenerated by a customer network search engine)”,是点击付费方式的网站搜索结果竞价排名方法。 At present, search ranking, the system and method for a list of search results, such as US Patent No. 6,269,361, "the impact of computer network search engine generated location (system and method for influencing a position on a search result listgenerated by a customer network search engine ) ", is the way PPC site search results PPC method. 还有中国第02117998.0号专利“一种利用搜索引擎发布信息并按竞价排名的方法”,按照设定的每次点击付费金额进行排序,再由页面生成系统根据预先设置的网页格式模版,输出结果。 There are Chinese Patent No. 02117998.0 "One way the search engine and press release information using PPC", sorted by PPC amount set, and then by the web page generation system according to a pre-set template format, output .

然而,以上竞价排名方法有些问题和缺点:一是排名没有考虑到真正的用户需求,对用户还不太友好,用户使用搜索引擎的目的就是为了找到有价值的信息,减少浏览时间,能快速定位到所要的信息。 However, the above method PPC some problems and drawbacks: First rank not take into account the real needs of users, not very user-friendly for the purpose of search engine users find valuable information is to reduce the browsing time, can quickly locate to the correct information. 比如用户搜索“中秋节”,他的目的是找到与“中秋节”相关的风俗习惯,历史由来,然而竞价排名的搜索引擎给他的是更多商家“中秋节”的促销信息,因为这些商家购买了“中秋节”的关键字。 For example, a user searches for "Mid-Autumn Festival", his aim is to find the customs, the history of the origin associated with the "Mid-Autumn Festival," but PPC search engine is more to his business, "Mid-Autumn Festival" promotional information, because these businesses I purchased the "Mid-Autumn Festival" keywords. 二是搜索结果与关键字不相关,由于商业利益的驱使,商家可以购买常用关键字,而放置大量广告,促销信息。 Second, the search results are not related to your keywords, as driven by commercial interests, businesses can purchase common keywords, placed a lot of advertising, promotional information.

发明内容 SUMMARY

本发明的目的就是为了解决上述问题,它是一种利用用户的行为影响搜索排名的方法,通过用户在查询界面,输入搜索关键字,搜索引擎返回给用户结果,用户每次打开其中结果查看,并可能关闭当前浏览器窗口(也可能是“后退”,根据用户设置情况),也可能改变查询关键字再搜索,直到他感觉找到满意的结果为止。 The object of the invention is to solve the above problem, it is a use of the user's actions affect search ranking by user query interface, enter your search keywords, the search engine returns the results to the user, which results every time they open view, and may close the current browser window (it may be "back", according to user settings circumstances), may also change Search keyword Search again until he feels to find satisfactory results so far. 计算机系统记录用户这些行为,并产生一个优化的排名方法。 User computer system records these actions, and to generate a ranking method optimization. 当用户下次再搜索相关的关键字时候,搜索引擎就改变了搜索排名。 When the user next time when the search for relevant keywords, search engines changed the search rankings. 它提供一个面向用户的,优化的排名方式,可以改善用户体验。 It provides a user-oriented, optimization are ranked, can improve the user experience.

这里提一个名词概念——“搜索宠物(search pet)”。 Here mention a noun concept - "Search pet (search pet)". 它是根据用户的搜索行为动作,不断培养的一个虚拟宠物。 It is a virtual pet according to the user's search behavior action, constantly training. 一个用户养着自己的一个小“搜索宠物”,所有用户养着一个大“搜索宠物”。 A user possessor own a small "search pets", all users possessor of a big "search pets."

以下示例数据采用著名的搜索引擎www.baidu.com,数据采集日期:2006-10-7例如,用户甲喜爱运动,他想购买跑步方面的产品,第一次检索“跑步”,举例3条,结果如下:健身:跑步健身的原则-搜狐女人凡是参加健身跑步的人,都应注意坚持经常和循序渐进,特别要注意控制运动量。 The following sample data using the famous search engine www.baidu.com, Data Acquisition Date: 2006-10-7 For example, user A favorite sport, he wants to buy running aspects of the product, first retrieve the "running", for example three, the results are as follows: fitness: running fitness principle - Sohu woman who participate in fitness running people should pay attention to adhere to regular and gradual, with particular attention to controlling the amount of exercise. 此外,必须学会“自我控制”,这点尤为重要。 In addition, they must learn to "self-control", which is particularly important. ...在锻炼初期,跑步的速度以没有不舒服的感觉为限度,跑完的距离以没有吃力的感觉为宜。 ... In the early exercise, running speed to no discomfort as the limit, distance to finish no hard feeling is appropriate. 跑步后可能出现下肢肌肉疼痛,... Lower limb muscle pain may occur after running, ...

women.sohu.com/20041027/n222611573.shtml 55K 2006-6-28-百度快照women.sohu.com上的更多结果跑步机电动跑步机(18000元),占地面积(长*宽*高):1900*880*1400M...佛山市顺德区龙江镇威龙体育用品经营部[广东佛山市]...供应各款健身器材、电动跑步机、健身车、踏步机等2006/09/08 10:03上海康丁健身器材有限公司[上海上海市]跟我... More results women.sohu.com/20041027/n222611573.shtml 55K 2006-6-28- treadmill treadmill (18,000 yuan) on Baidu snapshots women.sohu.com, an area (length * width * height) : 1900 * 880 * 1400M ... Foshan Shunde Long Jiang Zhenwei dragon sporting goods business [Foshan City, Guangdong Province] ... supply sections of fitness equipment, treadmill, exercise bike, stepper, etc. 2006/09 / 08 10:03 Hai Kangding fitness equipment Co., Ltd. [Shanghai, Shanghai] with me ...

list.china.alibaba.com/buyer/offerlist/10...125K 2006-9-8-百度快照跑步社网站本会简介 会员通讯 跑手格言 训练课程 联络我们 首页... list.china.alibaba.com/buyer/offerlist/10...125K 2006-9-8- Baidu snapshot of running this agency website briefings Newsletter runners training motto Contact Us Home ...

www.hkrunningcamp.com/3K 2006-6-8-百度快照用户甲点击第一条结果,并不是他想要的,点击第二条结果,用户甲心中说“终于找到你了”,这就是他想要的结果。 www.hkrunningcamp.com/3K 2006-6-8- Baidu snapshot of the user A click on the first result is not what he wants, click on the second result, user A heart to say "finally found you," which is his want. “搜索宠物”已经记录了他的行为,也就是说,用户甲也在默默地喂养着他的“搜索宠物”,这个“搜索宠物”它比较喜欢运动,它的运动素质高。 "Search pet" has recorded his behavior, that is, the user A is also quietly feeding his "pet search", the "Search pet" it is more like sports, the high quality of its movement.

当用户甲第二次检索“打篮球”,举例3条,结果如下:男生感慨:追女生就像打篮球_网易教育男生感慨:追女生就像打篮球2006-08-28 16:16:07来源:网易论坛 网友评论 0条 进入论坛 追女生就像打篮球,理由如下:1、大家都知道在篮球比赛中很多篮球运动员都能拿高分。 When the user retrieves secondary Hill Classic "playing basketball", for example 3 with the following results: Boys with emotion: chasing girls like boys playing basketball _ Netease education emotion: chasing girls like to play basketball 2006-08-28 16:16:07 source: Netease Forum 2010 0 comments into the forum chase girls like to play basketball for the following reasons: 1. we all know that many in the basketball game basketball player can get high marks. 能得高分的运动员一般都两种情况:一是命中率高所以... Athletes can score high are generally two situations: First, the high hit rate so ...

education.163.com/06/0828/16/2PKHVE7S0029...28K 2006-9-17-百度快照打篮球友情链接:两全其美 阿六头说新闻 我和你说 杭州佬 说东唱西 本站建立时间:2004年9月9日即将遗忘的过去 京ICP备案号06003270号... education.163.com/06/0828/16/2PKHVE7S0029...28K 2006-9-17- Baidu snapshot playing basketball Links: A six best of both worlds, said the news I told you guys talking-singing Hangzhou West site setup time : September 9, 2004 soon forgotten past Beijing ICP record number number 06003270 ...

www.qiantangju.com/2K 2006-4-23-百度快照百度_苏战楠吧_在九中考完试后和她一起等苏.... www.qiantangju.com/2K 2006-4-23- Baidu Baidu snapshot _ it _ Su Nan war after the exam with her in nine of the Soviet Union and so on ....

在九中考完试后和她一起等苏战楠,陪她看苏战楠打篮球直到肚子咕估叫,然后到对面的小食店去买东西吃在九中考完试后和她一起等苏战楠,陪她看苏战楠打篮球直到肚子咕估叫,然后到对面在九中考完试后和她一起等苏战楠,陪她看苏战楠打篮球... In nine of the exam with her and other Soviet war Nan, to accompany her to see Soviet war Nan play basketball until the stomach goo estimate called, and then to the small shop opposite to buy something to eat exam after and she waited with Soviet war Nan in September, to accompany her to see Soviet war Nan playing basketball until the stomach goo estimate called, and then to the opposite in nine of the exam, and she was waiting for war with the Soviet Union Nan Nan accompany her to see the Soviet Union war play basketball ...

post.baidu.com/f? post.baidu.com/f? kz=7914690520K 2006-6-15-百度快照post.baidu.com上的更多结果这时候就没有一条是用户甲想要的结果,因为他想真正地打篮球,搜索引擎应该把篮球场馆,或打篮球技巧的排序优先放置,因为该“搜索宠物”比较喜欢运动。 kz = 7914690520K 2006-6-15- More results on Baidu snapshots post.baidu.com this time no one is user A desired result, because he really wanted to play basketball, basketball venue search engines should be, or playing basketball skills sorting priority placement, because the "Search pet" more like sports.

所有搜索用户都在养着一个更大的“搜索宠物”,它被无数小“搜索宠物”影响着,最终可以得到最优化的排序方式,可以提供给没有登陆的用户或匿名登陆用户。 All search users are reared in a larger "search pets", which affected numerous small "search pets" with, eventually can be optimized are sorted, can be provided to the user is not logged in or anonymous login.

“搜索宠物”需要不断的学习,积累,才能把好的结果排名不断提前,把垃圾结果不断降低。 "Search pet" need to keep learning, accumulating, in order to continue to advance the good result ranking, the results continue to reduce garbage. 这样“搜索宠物”具有自我学习的智能性,搜索结果也能不断的贴近用户真实需求。 Such "Search pet" is intelligent self-learning, search results can be constantly close to the real needs of users.

技术方案本发明通过记录用户的行为动作,从而影响搜索排名的方法,它可以通过以下步骤实现:1)用户登陆系统,默认自动登陆,如果是匿名用户,可以给一个临时唯一的用户号;2)浏览器记录用户的行为动作,或直接获取用户的评价,并通过网络传递给“搜索宠物”;3)用户通过输入界面,输入关键字,搜索引擎给出检索结果;4)“搜索宠物”给出最优化的排序;5)输出系统,根据设定的模板,把最优化的排序结果输出;附图说明图1是本发明所用的系统流程图图2是“搜索宠物”主动记录用户行为的流程图具体实施方式这里公开的方法仅是为了说明本发明的原理和特征的优选方案。 Aspect of the present invention acts operation by recording a user, thus affecting the method of searching for the ranking, which can be achieved by the following steps: 1) user login system, the default automatic landing, if an anonymous user, can give a temporary unique user number; 2 ) recorded the behavior of the operation of the browser user, or users direct access evaluation, and passed to the "Search pet" through the network; 3) via a user input interface, the input keywords, search engine search results is given; 4) "Pet Search" gives the optimized sorting; 5) output system, according to the template set, the output of the optimized sorting; FIG. 1 is a system flow chart of FIG. 2 used in the present invention is a "Search pet" active record user behavior DETAILED DESCRIPTION flowchart of a method disclosed herein is merely to illustrate preferred embodiments and features of the principles of the present invention.

下面结合附图1,说明本发明的实施方式,具体包含以下步骤:第一步用户登陆系统,它由一个后台数据库组成,记录用户身份的相关信息。 DRAWINGS 1, embodiments of the present invention, in particular comprising the following steps: Step user login system, which composition consists of a back-end database, recording information about the user's identity. 如果用户登陆系统,他的“搜索宠物”就可以持久化保存下来,如果是匿名用户,系统给他一个临时的用户号,可以用客户端Cookie保存下来。 If the user login system, his "search pets" can be saved persistent, if an anonymous user, the system gave him a temporary user number, it can be saved with the client Cookie.

第二步使用浏览器,这里的浏览器可是Internet Explore或Firefox,也可以是其他产品。 The second step using a browser, but here's browser Internet Explore or Firefox, also may be other products. 浏览器需要做两方面工作,一方面是把用户输入的查询关键字传送给服务器检索系统,第二方面就是,通过鼠标键盘事件把用户点击情况记录下来,通过浏览器地址URL或客户端Cookie传送给服务器“搜索宠物”。 The browser needs to do two aspects, one is the keyword query entered by the user to the server retrieval system, the second aspect is that, by mouse and keyboard events to the user clicks recorded by the browser URL address or client-side transfer Cookie to the server "search pets." 可以参见附图2。 2 can be found in the drawings.

用户也可以直接给该网站或结果评论或评分。 Users can also go directly to the site or the results of reviews or ratings.

如何判断用户对某条记录是否满意,有以下标准:1)如果用户输入关键字检索后,点击某些结果,关闭该浏览器,我们假设用户最后(时间)点击的为最满意的结果;2)如果用户输入关键字1检索后,没有关闭浏览器,而是又输入关键字2检索。 How to determine whether the user is satisfied with a particular record, the following criteria: 1) If the user enters a keyword search, click on some of the results, close the browser, we assume that the user last (time) Click for the most satisfactory results; 2 ) If the user enters a keyword search, without closing the browser, but they enter a search keyword 2. 如果关键字1和关键字2是不相关的,我们假设用户检索关键字1,最后(时间)点击的为最满意的结果;如果关键字1和关键字2是相关的,我们假设用户检索关键字1,没有得到最满意的结果;以上面www.baidu.com搜索举例说明1:用户甲输入关键字“跑步”,点击第二条结果“跑步机”浏览,获得相关信息,然后把浏览器关闭。 If the keyword 1 and keyword 2 is irrelevant, we assume that the user search keyword 1, the last (time) Click for the most satisfactory results; if keyword 1 and keyword 2 are related, we assume that the user retrieval key word 1, did not get the most satisfactory results; in order to illustrate the above search www.baidu.com 1: a user inputs the keyword "running", click on the second result "treadmill" browse, access to relevant information, then the browser shut down. 我们假设“跑步机”是用户甲最满意的结果。 We assume that "treadmill" A user is most satisfied with the results.

以上面www.baidu.com搜索举例说明2:用户甲输入关键字“打篮球”,点击某些结果,用户甲又输入关键字“打篮球场地”,再点击结果浏览。 To illustrate the above search www.baidu.com 2: A user inputs the keyword "basketball", click on some of the results, the user A and enter the keyword "playing basketball court," and then click on the browse results. 我们假设“打篮球”检索的结果没有令用户甲满意。 We assume that "playing basketball" search results so that users no armor satisfaction.

以上面www.baidu.com搜索举例说明3:用户甲输入关键字“打篮球”,点击某些结果,用户甲又输入关键字“看电影”,再点击结果浏览。 To illustrate the above search www.baidu.com 3: A user inputs the keyword "basketball", click on some of the results, the user A and enter the keyword "movie", then click on the browse results. 我们假设“打篮球”的最后(时间)一个结果是用户甲最满意的结果。 We assume that "playing basketball" the last (time) is the result of a user A most satisfactory result.

第三步检索系统根据查询关键字,开始检索,检索的内容包括标题,信息摘要,信息地址。 The third step retrieval system based on the query keywords, began to search, content retrieval, including title, summary information, the address information.

第四步“搜索宠物”根据检索结果,使用适合该用户的最优化排序方法,重新排序。 The fourth step "search pets" according to a search result, use appropriate for the user to optimize the sorting method, reordered.

第五步输出系统把优化后的排序,根据设定的模板,通过浏览器输出给用户。 The fifth step system to output the optimized sorting, according to the template set output through the browser to the user.

Claims (12)

1.一种利用用户的行为影响搜索排名的方法,本发明是通过记录用户的行为动作,以达到优化搜索排名结果,减少用户搜索次数,贴近用户真实需求的目的,其特征是记录用户行为动作,按照该用户的一系列动作,优化搜索结果,当用户再搜索相关关键字的时候,呈现给用户的就是最优化的搜索排名,它包含以下步骤:1)用户系统,记录用户身份的相关信息;2)通过前台的浏览器,记录用户浏览结果时候的动作,或直接获取用户的评价,通过网络传递给“搜索宠物”;3)检索系统:根据用户的输入的查询关键字,检索出相关结果;4)“搜索宠物”:给出最优化的排序;5)输出系统:根据定义的模板,把优化结果输出给用户; 1. A method of using the user's actions affect the ranking of the search, the present invention is achieved by a recording operation of user behavior to optimize search ranking results, thus reducing search times, close to the real needs of the user object, characterized in that the recording operation of user behavior , according to a series of actions the user to optimize the search results when users search for relevant keywords and then when optimization is presented to the user's search rankings, it includes the following steps: 1) user system to record the user's identity information ; 2) by the front desk of the browser, users browse results when recording operation or direct access to user reviews, passed to the "search pets" through the network; 3) retrieval system: according to the user's query keyword input, retrieve relevant results; 4) "Pet Search": gives the optimized sorting; 5) output system: the template definition, to optimize the output results to the user;
2.按照权利要求1所述的方法,其特征在于,浏览器可以有两种方式记录用户的动作:1)主动记录:用户在无觉察的情况下,根据用户点击情况,在后台默默工作;2)被动记录:当用户浏览到一个明显是垃圾(spam)结果或网站,用户可以直接评价; 2. The method according to claim 1, wherein the browser There are two ways to record user actions: 1) active record: the user without awareness, according to the user clicks silently in the background; 2) passive record: when a user browses to clear garbage (spam) results or Web site, users can direct evaluation;
3.按照权利要求2所述的方法,其特征在于,浏览器可以用鼠标键盘事件、客户端Cookie或浏览器的地址记录并传递给服务器; 3. The method according to claim 2, characterized in that the browser can use the mouse and keyboard events, Cookie client or browser and passed to the address record server;
4.按照权利要求2所述的方法,其特征在于,用户直接对结果的评价,可以使用浏览器的工具条(Toolbar),也可以使用动态网页编程语言方式实现; 4. The method according to claim 2, wherein the direct evaluation of the results of the user, using a browser toolbar (Toolbar), may also be used to achieve a dynamic page mode programming languages;
5.按照权利要求2所述的方法,其特征在于,用户评价结果的等级,可以用“好”、“一般”、“不好”,也可以用“5”、“4”、“3”、“2”、“1”、“0”不同的等级方式; 5. The method according to claim 2, wherein the level of user evaluation results can be "good," "fair", "poor", also use the "5", "4", "3" , "2", "1", "0" levels of different ways;
6.按照权利要求5所述的方法,其特征在于,等级表现形式可以是汉字、英文、数字,也可以图标、图像; 6. The method according to claim 5, characterized in that the level may be a form of Chinese characters, English, numbers, or icons, images;
7.按照权利要求1所述的方法,其特征在于,用户没有注册或登陆情况,可以临时赋给他唯一身份,并可以用客户端Cookie保存; 7. The method according to claim 1, characterized in that the user does not register or login case, a unique temporary identity assigned to him, and cookies may be stored by the client;
8.按照权利要求1所述的方法,其特征在于,检索结果包括标题,简短摘要,地址; 8. The method according to claim 1, wherein the search result includes a title, a brief summary, the address;
9.按照权利要求1所述的方法,其特征在于,用户输入的关键字,可以是任何关键字,或关键字组合; 9. The method according to claim 1, characterized in that the user-entered keywords, may be any keyword or combination of keywords;
10.按照权利要求1所述的方法,其特征在于,该发明不仅可用于互联网(internet),还可以用于内部网(intranet),也可单机实现; 10. The method according to claim 1, characterized in that the invention is not only for the Internet (Internet), can also be used for internal network (Intranet), may also be implemented standalone;
11.按照权利要求1所述的方法,其特征在于,实现该发明,根据实际需求情况,还可以加入防欺诈系统、点击计费系统等; 11. The method according to claim 1, wherein the invention is achieved, according to the actual demand, fraud prevention system may also be added, click billing system;
12.按照权利要求1所述的方法,其特征在于,系统所用的数据库,指各种关系类型的数据库,如MS Sql,My Sql,Oracle; 12. The method according to claim 1, characterized in that the database system used, refer to various types of databases relationships, such as MS Sql, My Sql, Oracle;
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