CN108737486A - Information-pushing method and device - Google Patents
Information-pushing method and device Download PDFInfo
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- CN108737486A CN108737486A CN201710277957.4A CN201710277957A CN108737486A CN 108737486 A CN108737486 A CN 108737486A CN 201710277957 A CN201710277957 A CN 201710277957A CN 108737486 A CN108737486 A CN 108737486A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
This application discloses information-pushing methods and device.One specific implementation mode of this method includes：The geographic area mark in the first geographic area logo collection is extracted, mark indicated geographic area in the geographic area is determined as target geographical area；The information to be pushed waited for through the corresponding terminal display of the Protocol IP address interconnected between the network in the target geographical area is obtained, which includes message identification；It obtains in specified historical time section, the Transformation Parameters of each history pushed information at least two history pushed informations of predetermined threshold value is reached by the quantity of the corresponding terminal display of the IP address；Based on each Transformation Parameters, the information to be pushed is pushed.It realizes and the information to be pushed having and there is history pushed information identical information to identify targetedly is pushed according to history pushed information.
Description
Technical field
This application involves field of computer technology, and in particular to Internet technical field more particularly to information-pushing method
And device.
Background technology
Information pushes, and is by certain technical standard or agreement, on the internet by pushing away also known as " Web broadcast "
The information that user needs is sent to reduce a technology of information overload.Information advancing technique by active push information to user,
User can be reduced the time spent in being searched on network.By taking electric business platform as an example, it usually needs push some products to user
Information, to help user to carry out information browse more rapidly, more rich.
With flourishing for information transmission service, the quantity of new information is continuously increased.In the prior art, push is treated
New information do not analyzed, but do not pushed directly pointedly.
Invention content
The purpose of the application is to propose a kind of improved information-pushing method and device, to solve background above technology department
Divide the technical issues of mentioning.
In a first aspect, the embodiment of the present application provides a kind of information-pushing method, this method includes：Extract the first geographic region
Mark indicated geographic area in geographic area is determined as target geographical area by the geographic area mark in domain identifier set；
The information to be pushed waited for through the corresponding terminal display of the Protocol IP address interconnected between the network in target geographical area is obtained,
Information to be pushed includes message identification；It obtains in specified historical time section, passes through the quantity of the corresponding terminal display of IP address
Reach the Transformation Parameters of each history pushed information at least two history pushed informations of predetermined threshold value, wherein Transformation Parameters
The stage conversion rate in each stage including history pushed information in the conversion process, at least two history pushed informations have extremely
Few two kinds of sources and with information to be pushed message identification having the same；Based on each Transformation Parameters, information to be pushed is pushed.
In some embodiments, it obtains in specified historical time section, passes through the IP corresponding ends in target geographical area
The shown quantity in end reaches the Transformation Parameters of at least two history pushed informations of threshold value, including：For the every of conversion process
A stage obtains the stage conversion rate of each history pushed information at this stage and default power at least two history pushed informations
Weight.
In some embodiments, each Transformation Parameters are based on, information to be pushed is pushed, including：For the every of conversion process
A stage determines the stage conversion rate of the history pushed information in each source at least two history pushed informations at this stage
Average value；According to default weight and average value, the stage conversion rate of the history pushed information in each source at this stage is determined
Weighted average；Determine the product of the weighted average of the stage conversion rate in each stage；Information to be pushed is pushed based on product.
In some embodiments, the stage conversion rate in each stage in conversion process includes at least one below：Point
Hit rate, connected ratio, installation rate and activity ratio.
In some embodiments, this method further includes：Obtain multiple geographic areas of the preset multiple geographic areas of instruction
Mark；According in specified historical time section, show in multiple geographic areas the quantity of history pushed information from high to low
Sequentially, the geographic area that preset ratio or preset quantity are chosen in being identified from multiple geographic areas identifies, and it is geographical to form first
Area identification set；Other geographic area mark groups during multiple geographic areas are identified other than the mark of selected geographic area
At the second geographic area logo collection.
In some embodiments, this method further includes：The first geographic area is extracted from the first geographic area logo collection
Mark, and the second geographic area mark is extracted from the second geographic area logo collection, wherein the first geographic area mark is signified
The region shown is the first geographic area, and mark indicated region in the second geographic area is the second geographic area；It obtains by the
The target information to be pushed that the corresponding terminal of IP address in two geographic areas is shown, target information to be pushed include information mark
Know；For each stage of conversion process, obtain by the corresponding terminal of IP address in the first geographic area shown to
Each target histories pushed information in few two target histories pushed informations stage conversion rate at this stage and default weight,
Wherein, at least two target histories pushed informations are with target information to be pushed message identification having the same and in target histories
Between the quantity that is shown in section reach predetermined threshold value；It is pushed away using each target histories at least two target histories pushed informations
It delivers letters the stage conversion rate in each stage of breath in the conversion process, pushes target information to be pushed.
Second aspect, this application provides a kind of information push-delivery apparatus, which includes：Extraction unit is configured to carry
It takes the geographic area in the first geographic area logo collection to identify, mark indicated geographic area in geographic area is determined as mesh
Mark geographic area；Acquiring unit is configured to obtain and wait for by the protocol IP that is interconnected between the network in target geographical area
The information to be pushed of the corresponding terminal display in location, information to be pushed include message identification；Get parms unit, is configured to obtain
In specified historical time section, at least two history that predetermined threshold value is reached by the quantity of the corresponding terminal display of IP address push away
The Transformation Parameters for each history pushed information in breath of delivering letters, wherein Transformation Parameters include history pushed information in the conversion process
Each stage stage conversion rate, at least two history pushed informations have and at least two sources and have with information to be pushed
Identical message identification；Push unit is configured to be based on each Transformation Parameters, pushes information to be pushed.
In some embodiments, get parms unit, is further configured to：For each stage of conversion process, obtain
Take the stage conversion rate at this stage of each history pushed information at least two history pushed informations and default weight.
In some embodiments, push unit, including：Determining module is configured to each stage for conversion process,
Determine the average value of the stage conversion rate of the history pushed information in each source at least two history pushed informations at this stage；
According to default weight and average value, the weighted average of the stage conversion rate of the history pushed information in each source at this stage is determined
Value；It determines product module, is configured to determine the product of the weighted average of the stage conversion rate in each stage；Pushing module,
It is configured to push information to be pushed based on product.
In some embodiments, which further includes：Information unit is extracted, is configured to from the first geographic area identification sets
The first geographic area mark is extracted in conjunction, and the second geographic area mark is extracted from the second geographic area logo collection, wherein
Mark indicated region in first geographic area is the first geographic area, and mark indicated region in the second geographic area is second
Geographic area；Information unit is obtained, acquisition is configured to and is shown by the corresponding terminal of IP address in the second geographic area
Target information to be pushed, target information to be pushed includes message identification；Stage conversion rate unit is obtained, is configured to for turning
Each stage of change process obtains at least two targets shown by the corresponding terminal of IP address in the first geographic area
Each target histories pushed information in history pushed information stage conversion rate at this stage and default weight, wherein at least
Two target histories pushed informations and target information to be pushed message identification having the same and the institute within the target histories period
The quantity of displaying reaches predetermined threshold value；Pushed information unit is configured to using at least two target histories pushed informations
The stage conversion rate in each stage of each target histories pushed information in the conversion process pushes target information to be pushed.
Information-pushing method and device provided by the embodiments of the present application, by extracting in the first geographic area logo collection
Geographic area identifies, and mark indicated geographic area in geographic area is determined as target geographical area；Later, it obtains and waits passing through
The information to be pushed of the corresponding terminal display of Protocol IP address interconnected between network in target geographical area, information to be pushed
Including mark；Then, it obtains in specified historical time section, default threshold is reached by the quantity of the corresponding terminal display of IP address
The Transformation Parameters of each history pushed information at least two history pushed informations of value, wherein Transformation Parameters include that history pushes away
It delivers letters the stage conversion rate in each stage of breath in the conversion process, at least two history pushed informations have at least two sources
And with information to be pushed mark having the same；Finally, each Transformation Parameters are based on, information to be pushed is pushed, to by turning
Change parameter, into the push of row information, realizes according to history pushed information come to having and history pushed information has identical information
The information to be pushed of mark is targetedly pushed.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to one embodiment of the information-pushing method of the application；
Fig. 3 is the schematic diagram according to an application scenarios of the information-pushing method of the application；
Fig. 4 is the flow chart according to another embodiment of the information-pushing method of the application；
Fig. 5 is the flow chart according to another embodiment of the information-pushing method of the application；
Fig. 6 is the structural schematic diagram according to one embodiment of the information push-delivery apparatus of the application；
Fig. 7 is adapted for the structural schematic diagram of the computer system of the server for realizing the embodiment of the present application.
Specific implementation mode
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, is illustrated only in attached drawing and invent relevant part with related.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the exemplary system of the embodiment of the information-pushing method or information push-delivery apparatus that can apply the application
System framework 100.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted by network 104 with server 105 with using terminal equipment 101,102,103, to receive or send out
Send message etc..Various telecommunication customer end applications can be installed, such as web browser is answered on terminal device 101,102,103
With, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be the various electronic equipments for having display screen and supporting information browse, packet
Include but be not limited to smart mobile phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) it is player, on knee portable
Computer and desktop computer etc..
Server 105 can be to provide the server of various services, such as to carrying out letter on terminal device 101,102,103
Cease the Information Push Server of push.Information Push Server can be handled historical information, and handling result is fed back
To terminal device.
It should be noted that the information-pushing method that the embodiment of the present application is provided generally is executed by server 105, accordingly
Ground, information push-delivery apparatus are generally positioned in server 105.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the flow 200 of one embodiment of the information-pushing method according to the application is shown.The letter
Method for pushing is ceased, is included the following steps：
Step 201, extract the geographic area mark in the first geographic area logo collection, geographic area is identified indicated by
Geographic area be determined as target geographical area.
In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of information-pushing method operation thereon exists
In the first geographic area logo collection for prestoring or getting, one or more geographic area marks are extracted from this collection
Know, and mark indicated geographic area in the geographic area extracted is determined as target geographical area.
First geographic area logo collection is made of geographic area mark.Geographic area is the range in geographical location, can be with
It is country, area etc..Geographic area mark is the character for referring to geographic area.For example, geographic area mark is China,
Indicated geographic area can be all geographical locations that Chinese territory is covered.Ground in first geographic area logo collection
Region is managed, is the higher geographic area of information displaying frequency.Specifically, it can count through the IP address in each geographic area
The geographic area that the quantity that information is shown is more than amount threshold can be included by the quantity for the information that corresponding terminal is shown
First geographic area logo collection can also be counted and arranged to the information content being shown in each geographic area
The first geographic area logo collection is included by sequence in country in the top.Target geographical area is the first geographic area identification sets
The geographic area corresponding to the mark of a geographic area in conjunction.Here the terminal being shown by IP address can be moved
Dynamic equipment, can also be relatively fixed computer in position etc..
Step 202, it obtains and waits for through the corresponding terminal of the Protocol IP address interconnected between the network in target geographical area
The information to be pushed of displaying.
In the present embodiment, above-mentioned electronic equipment can obtain the information to be pushed up for push, the information to be pushed
Up for being shown by the geographical corresponding terminals of IP in target geographical area.Information to be pushed includes message identification.
Information to be pushed up for push and the history pushed information pushed can be word, picture, music, regard
Frequency and/or other kinds of information.Message identification is any character for referring to information to be pushed content.For example, one is waited for
Pushed information is the relevant word of purposes and picture with some application program, and the message identification of the information to be pushed is using journey
The title of sequence.
Herein, acquisition is the information to be pushed that will be shown in target geographical area.Specifically, using IP address into
Row geographic area is defined, if an information to be pushed will use the terminal of the IP address in target geographical area to be opened up
Show, then can determine that the information to be pushed will be shown in target geographical area.
Step 203, it obtains in specified historical time section, reaches default by the quantity of the corresponding terminal display of IP address
The Transformation Parameters of each history pushed information at least two history pushed informations of threshold value.
In the present embodiment, above-mentioned electronic equipment obtains in specified historical time section, by target geographical area
The quantity of the corresponding terminal display of IP address reaches the Transformation Parameters of the history pushed information of predetermined threshold value.Here the history obtained
The quantity of pushed information is two or more.The Transformation Parameters to be obtained are the Transformation Parameters of single history pushed information.Wherein,
Transformation Parameters include the stage conversion rate in each stage of single history pushed information in the conversion process, and at least two history push away
Breath of delivering letters have at least two sources and with information to be pushed message identification having the same.History pushed information is to be pushed away
Send the information to be shown.
Herein, it is converted into the process that information attracts user to complete transaction.Conversion process can be according in conversion process
Multiple nodes are divided into multiple stages.Stage conversion rate then be a stage corresponding posterior node completion number with
The ratio of the completion number of first node.For example, conversion node may include displaying, user clicks and payment, then this
The conversion process of secondary conversion can be divided into two stages, be to be clicked by being shown to user respectively, payment is clicked by user.If
There are 100 users to be clicked, 80 users therein are paid the bill, then rate of payment can be 80% with 80/100.
Specified historical time section be specify and past period.Such as before carrying out acquisition Transformation Parameters
One week etc..Source is the dispensing source of information, may include the indirect throwing of advertiser's directly dispensing and various third-party platforms
It puts.If two history pushed informations are all direct dispensing or are launched for identical third-party platform, the two can be gone through
The source of history pushed information be regarded as it is identical, and it is above-mentioned except the case where be then regarded as source difference.The identical information in source, can also
The information in referred to as same source, the different information in source are referred to as the information in source not of the same race.Herein, at least two
Kind source refers at least two different sources.
In specified historical time section, the quantity that is shown by the corresponding terminal of IP address in target geographical area
For the displaying number of the history pushed information.Predetermined threshold value is that preset history pushed information is opened up by above-mentioned terminal
The frequency threshold value shown.
For example, in just past one week, all terminals corresponding to 10 IP address in target geographical area are right
The number that certain two history pushed information is shown is 110 and with 120, is more than predetermined threshold value 100, then can obtain the two
History pushed information.
Step 204, each Transformation Parameters are based on, information to be pushed is pushed.
In the present embodiment, above-mentioned electronic equipment can according to each history pushed information each stage stage conversion
Rate determines the push time of information to be pushed, to be pushed to the information to be pushed.
Each stage conversion rate is all the numerical value for having important references meaning, can be carried out to the changing effect of information to be pushed
Prediction can push information to be pushed according to the prediction result in turn.And Transformation Parameters are based on, it can be to information to be pushed
Changing effect carries out the prediction of various ways.For example, the history pushed information can be sought to each history pushed information
The average value of each Transformation Parameters, then to the mean value calculation average value that each history pushed information obtains, using result as waiting for
The prediction result of pushed information.Each stage that each stage conversion rate can also be multiplied to obtain each history pushed information turns
The product of rate, then determine the average value of each product, obtain prediction result.It can also first determine at least two history push letter
The average value of the stage conversion rate in each stage is multiplied, obtains by the average value of the stage conversion rate in each stage of breath later
Prediction result.
By an information to be pushed, it is determined that the geographic area shown therewith is identical and message identification is identical each goes through
After each stage conversion rate of history pushed information, it may be determined that prediction result.It later can be by the prediction result and by other
The prediction result that information to be pushed obtains carries out lateral comparison, is pushed by comparison result.It can be arranged by prediction result
Sequence is pushed using prediction result as the priority ranking of push by the priority ranking.For example, can be by the priority
The sequencing to sort as push, can also be in the case where showing that the position of information is inadequate, and forward to sequence waits pushing
Information is shown into row major.
Pair of the numerical value and the time of push information to be pushed of a predetermined changing effect can also be pre-set
Table is answered, to carry out the push of information to be pushed.For example one in table is recorded as：Prediction result 0.4 corresponds to 1 hour time,
It is exactly 0.4 by the prediction result numerical value that Transformation Parameters obtain, then at the time of obtaining information to be pushed, by 1 hour
Then push the information to be pushed.
It is a schematic diagram according to the application scenarios of the information-pushing method of the present embodiment with continued reference to Fig. 3, Fig. 3.?
In the application scenarios of Fig. 3, " China " in the first geographic area logo collection is extracted, the geographic area indicated by " China " is true
It is set to target geographical area.Obtain the application program waited for through the corresponding terminal display of IP address in target geographical area
Information, the application information include the title of the application program：Office application A.Obtain turn of two history pushed informations
Change parameter, the two history pushed informations in past one week, by the corresponding terminal of IP address respectively show 120 times and
115 times, reach predetermined threshold value 100 times.Wherein, Transformation Parameters include each stage of history pushed information in the conversion process
Stage conversion rate, the two history pushed informations have different sources, and are also the application program of entitled office application A
Information.Based on each Transformation Parameters, after a hour, office application has been pushed to the terminal for connecting internet within Chinese territory
A pops up the application information as shown in figure 3, connecting on the display interface of the terminal of internet within Chinese territory.
The present embodiment obtains the Transformation Parameters of the history pushed information of separate sources, can be predefined by Transformation Parameters
The changing effect of information to be pushed, to targetedly push information to be pushed.Also, the Transformation Parameters of separate sources can be with
It is provided than more rich reference frame, without being limited by single source to push information to be pushed.
With further reference to Fig. 4, it illustrates the flows 400 of another embodiment of information-pushing method.The information pushes
The flow 400 of method, includes the following steps：
Step 401, multiple geographic areas mark of the preset multiple geographic areas of instruction is obtained.
In the present embodiment, server can obtain preset multiple geographic area marks, and multiple geographic area marks refer to
Show multiple geographic areas.In specified historical time section, there are history pushed information by these geographic areas (among one
A or multiple geographic areas) in the corresponding terminal of IP address be shown.
Step 402, according in specified historical time section, the quantity of history pushed information is shown in multiple geographic areas
Sequence from high to low, the geographic area that preset ratio or preset quantity are chosen in being identified from multiple geographic areas identify, shape
At the first geographic area logo collection.
In the present embodiment, server obtains in designated time period, the indicated each geography of multiple geographic area marks
The quantity for the history pushed information that region (the corresponding terminal of interior IP address) is shown, later from high to low according to these quantity
Sequence, to multiple geographic areas identify in geographic area mark is ranked up.Later according to sequence, from multiple geographic areas
Preset ratio is obtained in mark either the geographic area mark of preset quantity and will get preset ratio or preset quantity
Geographic area mark the first geographic area logo collection of composition.
It should be noted that the period corresponding to specified historical time section here, with the specified history in step 203
Period corresponding to period can be identical, can also be different.
Step 403, extract the geographic area mark in the first geographic area logo collection, geographic area is identified indicated by
Geographic area be determined as target geographical area.
In the present embodiment, the server of information-pushing method operation thereon is in first for prestoring or getting
In the logo collection of geographic area, a geographic area mark is extracted from this collection, and the geographic area extracted is identified
Indicated geographic area is determined as target geographical area.
Step 404, it obtains and waits for through the corresponding terminal of the Protocol IP address interconnected between the network in target geographical area
The information to be pushed of displaying, information to be pushed include message identification.
In the present embodiment, above-mentioned electronic equipment can obtain the information to be pushed up for push, the information to be pushed
Up for being shown by the geographical corresponding terminals of IP in target geographical area.Information to be pushed includes message identification.
Step 405, for each stage of conversion process, each history push at least two history pushed informations is obtained
Information stage conversion rate at this stage and default weight.
In the present embodiment, can one default power be set in advance to each transformation stage of each history pushed information
Weight.Server can obtain the stage conversion rate of each history pushed information at this stage, and obtain the push of at least two history
The default weight in each stage of each history pushed information in information.
Server can obtain Transformation Parameters namely stage conversion rate, in addition it is also possible to which default power is arranged to each stage
Weight, to obtain the accuracy for improving the changing effect for determining information to be pushed.Each stage of each history pushed information is right
Answer a default weight, each default weight that can be not quite similar.Also, because the information in source not of the same race can believed
There are some differences on the content and form of breath, therefore, the default weight in each source can also be different, so, it gets
The default weight in source not of the same race of same phase can also be different.
In some optional realization methods of the present embodiment, the stage conversion rate in each stage in conversion process includes
At least one below：Clicking rate, connected ratio, installation rate and activity ratio.
Information to be pushed and history pushed information in the present embodiment can be the information in relation to application program, because using
For the information of program after showing user, conversion process may include multiple nodes, be followed successively by sequentially in time：Displaying, point
It hits, redirect, install and activate.The stage conversion rate obtained by above-mentioned node is followed successively by：Clicking rate, connected ratio, installation rate and swash
Motility rate.Specifically, clicking rate can be displaying number of the user to the number of clicks of the application information divided by the application.Even
Passband is after click, and information displaying interface jumps to the number of hops divided by number of clicks of installation interface.Installation rate is user
The number divided by number of hops of application program are installed.Activity ratio be user activate application program number divided by user installation this answer
With the number of program.
Step 406, for each stage of conversion process, going through for each source at least two history pushed informations is determined
The average value of the stage conversion rate of history pushed information at this stage.
It in the present embodiment, can be to the every of the history pushed information of identical source for each stage of conversion process
The stage conversion rate in a stage determines average value.That is, the stage conversion rate in each source to the same stage, is acquired average
Value.
Step 407, going through for each source is determined according to default weight and average value for each stage of conversion process
The weighted average of the stage conversion rate of history pushed information at this stage.
In the present embodiment, stage conversion rate in the history pushed information that each source is determined at this stage is averaged
Value and then the default weight according to each history pushed information at this stage, divide according to source, seek the history in each source
The weighted average of the stage conversion rate of pushed information at this stage.
For example, from being shown in the stage of click, there are four history pushed information, A, B, C and D, clicking rates point
Not Wei a, b, c and d, the sources of this four history pushed informations is X and Y, and the weight of the sources X at this stage is x, and the sources Y are at this
The weight in stage is y.A, the source of B is X, and the source of C, D are Y.Acquire the clicking rate average value in two kinds of sources respectively, A and B's
Average value is (a+b)/2, and the average value for obtaining result of calculation numerical value α, C and D is (c+d)/2, obtains result of calculation numerical value β.Then X
It is x* α+y* β with the weighted average of the two kinds of sources Y at this stage.
Step 408, the product of the weighted average of the stage conversion rate in each stage is determined.
In the present embodiment, the method that server can use the above-mentioned weighted average for acquiring a stage determines each
The weighted average in each stage is multiplied later, obtains the stage conversion rate in each stage by the weighted average in a stage
Product.
Step 409, it is based on product and pushes information to be pushed.
In the present embodiment, the above-mentioned product obtained can be as the changing effect for determining information to be pushed.It is each determining
After the product of the weighted average of the stage conversion rate in a stage, the correspondence of obtained sum of products push time can be utilized
Table obtains the push time, and then pushes the information to be pushed.The information to be pushed collection where the information to be pushed can also be obtained
It closes, determines multiplying for the weighted average of the stage conversion rate in each information to be pushed each stage in information to be pushed set
Product.Utilize each product, (can be according to the descending sequence of product or ascending sequence) that will wait for push letter later
Each information to be pushed in breath set is ranked up, and is then pushed according to ranking results.
The present embodiment can more accurately obtain the changing effect of information to be pushed by presetting weight.
With further reference to Fig. 5, it illustrates the flows 500 of another embodiment of information-pushing method.The information pushes
The flow 500 of method, includes the following steps：
Step 501, multiple geographic areas mark of the preset multiple geographic areas of instruction is obtained.
In the present embodiment, server can obtain preset multiple geographic area marks, and multiple geographic area marks refer to
Show multiple geographic areas.In specified historical time section, there are history pushed information by these geographic areas (among one
A or multiple geographic areas) in the corresponding terminal of IP address be shown.
Step 502, according to the quantity sequence from high to low for showing history pushed information in multiple geographic areas, from more
The geographic area mark that preset ratio or preset quantity are chosen in a geographic area mark, forms the first geographic area identification sets
It closes.
In the present embodiment, server obtains in designated time period, the indicated each geography of multiple geographic area marks
The quantity for the history pushed information that region is shown identifies multiple geographic areas according to the sequence of these quantity from high to low
In geographic area mark be ranked up.Later according to sequence, preset ratio or pre- is obtained in being identified from multiple geographic areas
If the geographic area of quantity identifies, and the geographic area mark composition first for getting preset ratio or preset quantity is geographical
Area identification set.
Step 503, it marks other geographic areas in multiple geographic areas being identified other than the mark of selected geographic area
Know the second geographic area logo collection of composition.
In the present embodiment, the geographic area of preset ratio or preset quantity is obtained in being identified from multiple geographic areas
After mark, other geographic areas mark the second ground area identification set of composition during multiple geographic areas are identified.
The the first geographic area logo collection and the second geographic area logo collection then obtained.It is identified in the first geographic area
There is larger history pushed information to show quantity for the geographic area indicated by the mark of geographic area in set.
It should be noted that " first " or " second " is only defined to the title to set herein, with to collection
Conjunction is distinguished, and there is no the concrete meanings of sequence etc..
Step 504, extract the geographic area mark in the first geographic area logo collection, geographic area is identified indicated by
Geographic area be determined as target geographical area.
In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of information-pushing method operation thereon exists
In the first geographic area logo collection for prestoring or getting, one or more geographic area marks are extracted from this collection
Know, and mark indicated geographic area in the geographic area extracted is determined as target geographical area.
Step 505, it obtains and waits for through the corresponding terminal of the Protocol IP address interconnected between the network in target geographical area
The information to be pushed of displaying, information to be pushed include message identification.
In the present embodiment, above-mentioned electronic equipment can obtain the information to be pushed up for push, the information to be pushed
Up for being shown by the geographical corresponding terminals of IP in target geographical area.Information to be pushed includes message identification.
Step 506, it obtains in specified historical time section, reaches default by the quantity of the corresponding terminal display of IP address
The Transformation Parameters of each history pushed information at least two history pushed informations of threshold value.
In the present embodiment, above-mentioned electronic equipment obtains in specified historical time section, by target geographical area
The quantity of the corresponding terminal display of IP address reaches the Transformation Parameters of the history pushed information of predetermined threshold value.Here the history obtained
The quantity of pushed information is two or more.The Transformation Parameters to be obtained are the Transformation Parameters of each history pushed information.Wherein,
Transformation Parameters include the stage conversion rate in each stage of history pushed information in the conversion process, at least two history push letter
Breath at least two sources and with information to be pushed message identification having the same.
Step 507, each Transformation Parameters are based on, information to be pushed is pushed.
In the present embodiment, above-mentioned electronic equipment can according to each history pushed information each stage stage conversion
Rate determines the push time of information to be pushed, to be pushed to the information to be pushed.
Each stage conversion rate is all the numerical value for having important references meaning, can be carried out to the changing effect of information to be pushed
Prediction can push information to be pushed according to the prediction result in turn.And Transformation Parameters are based on, it can be to information to be pushed
Changing effect carries out the prediction of various ways.For example, the history pushed information can be sought to each history pushed information
The average value of each Transformation Parameters, then to the mean value calculation average value that each history pushed information obtains, using result as waiting for
The prediction result of pushed information.Each stage that each stage conversion rate can also be multiplied to obtain each history pushed information turns
The product of rate, then determine the average value of each product, obtain prediction result.It can also first determine at least two history push letter
The average value of the stage conversion rate in each stage is multiplied, obtains by the average value of the stage conversion rate in each stage of breath later
Prediction result.
Step 508, the first geographic area mark is extracted from the first geographic area logo collection, and from the second geographic area
The second geographic area mark is extracted in logo collection.
In the present embodiment, geographic area mark is extracted from the first geographic area logo collection, obtains the first geographic region
Domain identifier, and geographic area mark is extracted from the second geographic area logo collection, obtain the second geographic area mark.Wherein,
Mark indicated region in first geographic area is the first geographic area, and mark indicated region in the second geographic area is second
Geographic area.
Step 509, it obtains the target shown by the corresponding terminal of IP address in the second geographic area and waits for push letter
Breath, target information to be pushed includes message identification.
In the present embodiment, server acquisition will be shown by the corresponding terminal of IP address in the second geographic area
Target information to be pushed.A target information to be pushed is usually obtained, to predefine the conversion of the target information to be pushed
Effect.Include message identification in target information to be pushed.Target information to be pushed is the chosen information that will be pushed.
Step 510, it for each stage of conversion process, obtains through the IP address corresponding end in the first geographic area
The stage conversion of each target histories pushed information at this stage at least two shown target histories pushed informations of end
Rate and default weight.
In the present embodiment, server can obtain at least two target histories push shown in the first geographic area
Each target histories pushed information in information stage conversion rate at this stage and default weight.Wherein, at least two mesh
Mark history pushed information and target information to be pushed message identification having the same, and at least two target histories pushed informations
The quantity shown within the target histories period reaches predetermined threshold value.In at least two target histories pushed informations obtained
Any one target histories pushed information must satisfy：It is shown by the corresponding terminal of IP address in the first geographic area
Number reach predetermined threshold value.Pass through the shown number for crossing predetermined threshold value or more of above-mentioned terminal.
Server can obtain Transformation Parameters namely stage conversion rate, in addition it is also possible to which default power is arranged to each stage
Weight, to obtain the accuracy for improving the changing effect for determining target information to be pushed.The default power of different phase and separate sources
Weight can be not quite similar.
Target being shown in the first geographic area and identical with the message identification of target information to be pushed can be passed through
History pushed information, to pre-estimate by the changing effect of the target information to be pushed shown in the second geographic area, in turn
Push target information to be pushed.
Step 511, using each target histories pushed information at least two target histories pushed informations transformed
The stage conversion rate in each stage in journey pushes target information to be pushed.
In the present embodiment, server can according to each target histories pushed information each stage stage conversion
Rate determines the push time of target information to be pushed, to be pushed to the target information to be pushed.
Each stage conversion rate is all the numerical value for having important references meaning, can be to the changing effect of target information to be pushed
It is predicted, in turn, target information to be pushed can be pushed according to the prediction result.And Transformation Parameters are based on, it can be to target
The changing effect of information to be pushed carries out the prediction of various ways.For example, each target histories pushed information can be asked
The average value of each Transformation Parameters of the history pushed information, then the mean value calculation obtained to each history pushed information are average
Value, using result as the prediction result of target information to be pushed.Each stage conversion rate can also be multiplied to obtain each history
The product of each stage conversion rate of pushed information, then determine the average value of each product, obtain prediction result.It can also first really
The average value of the stage conversion rate in each stage of fixed at least two history pushed informations, later by the stage conversion in each stage
The average value of rate is multiplied, and obtains the result of prediction changing effect.The step of the specific changing effect for determining target information to be pushed
Suddenly with determine information to be pushed changing effect the step of can also be same or analogous, may refer to step 407 and step
408, details are not described herein.
By a target information to be pushed, it is determined that the geographic area shown therewith is identical and message identification is identical each
After each stage conversion rate of a target histories pushed information, it may be determined that prediction result.It later can be by the prediction result
Lateral comparison is carried out with the prediction result obtained by other target information to be pushed, is pushed by comparison result.For example, can be with
Obtain the target information to be pushed set where the target information to be pushed, by each target information to be pushed in set according to
Prediction result is ranked up, and using prediction result as the priority ranking of push, is pushed by the priority ranking.For example,
Can be using the priority ranking as the sequencing of push, it can also be in the case where showing that the position of information is inadequate, to row
The forward target information to be pushed of sequence is shown into row major.
The time of the numerical value and push target information to be pushed of a predetermined changing effect can also be pre-set
Correspondence table, to carry out the push of target information to be pushed.
With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information to fill
The one embodiment set, the device embodiment is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to respectively
In kind electronic equipment.
As shown in fig. 6, the information push-delivery apparatus 600 of the present embodiment includes：Extraction unit 601, obtains acquiring unit 602
Parameters unit 603 and push unit 604.Wherein, extraction unit 601 are configured in the first geographic area logo collection of extraction
Geographic area mark, mark indicated geographic area in geographic area is determined as target geographical area；Acquiring unit 602,
It is configured to obtain and waits for waiting for by the corresponding terminal display of the Protocol IP address interconnected between the network in target geographical area
Pushed information, information to be pushed include message identification；Get parms unit 603, is configured to obtain in specified historical time section
It is interior, each history at least two history pushed informations of predetermined threshold value is reached by the quantity of the corresponding terminal display of IP address
The Transformation Parameters of pushed information, wherein Transformation Parameters include the stage in each stage of history pushed information in the conversion process
Conversion ratio, at least two history pushed informations have at least two sources and with information to be pushed message identification having the same；
Push unit 604 is configured to be based on each Transformation Parameters, pushes information to be pushed.
In the present embodiment, the extraction unit 601 of information push-delivery apparatus 600 is on the first ground for prestoring or getting
It manages in area identification set, extracts a geographic area mark from this collection, and the geographic area extracted is identified into institute
The geographic area of instruction is determined as target geographical area.
In the present embodiment, acquiring unit 602 can obtain the information to be pushed up for push, which has
It waits for being shown in by the geographical corresponding terminals of IP in target geographical area.Information to be pushed includes message identification.
In the present embodiment, the unit 603 that gets parms can obtain in specified historical time section, pass through target geographic area
The quantity of the corresponding terminal display of IP address in domain reaches the Transformation Parameters of the history pushed information of predetermined threshold value.Here it obtains
History pushed information quantity be two or more.The Transformation Parameters to be obtained are the conversion ginsengs of each history pushed information
Number.Wherein, Transformation Parameters include the stage conversion rate in each stage of history pushed information in the conversion process, and at least two go through
History pushed information have at least two sources and with information to be pushed message identification having the same.
In the present embodiment, stage conversion rate of the push unit 604 according to each history pushed information in each stage, really
The push time for determining information to be pushed, to be pushed to the information to be pushed.
In some optional realization methods of the present embodiment, get parms unit, is further configured to：For conversion
Each stage of process obtains the stage conversion rate of each history pushed information at this stage at least two history pushed informations
With default weight.
In some optional realization methods of the present embodiment, push unit, including：Determining module (not shown), configuration
For each stage for conversion process, determine that the history pushed information in each source at least two history pushed informations exists
The average value of the stage conversion rate in the stage；According to default weight and average value, determine that the history pushed information in each source exists
The weighted average of the stage conversion rate in the stage；It determines product module (not shown), is configured to determine the rank in each stage
The product of the weighted average of section conversion ratio；Pushing module (not shown) is configured to push information to be pushed based on product.
In some optional realization methods of the present embodiment, the stage conversion rate in each stage in conversion process includes
At least one below：Clicking rate, connected ratio, installation rate and activity ratio.
In some optional realization methods of the present embodiment, device further includes：Area identification unit (not shown) is obtained,
It is configured to obtain multiple geographic areas mark of the preset multiple geographic areas of instruction；Area identification unit is obtained (not show
Go out), it is formulated for, according in specified historical time section, showing the quantity of history pushed information by height in multiple geographic areas
To low sequence, the geographic area that preset ratio or preset quantity are chosen in being identified from multiple geographic areas identifies, and forms the
One geographic area logo collection；Component units (not shown) is obtained, is configured to selected in identifying multiple geographic areas
Other geographic areas mark the second geographic area logo collection of composition other than the mark of geographic area.
In some optional realization methods of the present embodiment, device further includes：Extract information unit (not shown), configuration
For extracting the first geographic area mark from the first geographic area logo collection, and carried from the second geographic area logo collection
The second geographic area is taken to identify, wherein mark indicated region in the first geographic area is the first geographic area, the second geographic region
Region indicated by domain identifier is the second geographic area；Information unit (not shown) is obtained, is configured to obtain by the second
The target information to be pushed that the corresponding terminal of IP address in reason region is shown, target information to be pushed includes message identification；
Stage conversion rate unit (not shown) is obtained, each stage for conversion process is configured to, obtains and passes through the first geographic region
Each target histories push letter in at least two target histories pushed informations that the corresponding terminal of IP address in domain is shown
Cease stage conversion rate at this stage and default weight, wherein at least two target histories pushed informations wait for push letter with target
It ceases message identification having the same and the quantity shown within the target histories period reaches predetermined threshold value；Pushed information unit
(not shown) is configured to using each target histories pushed information at least two target histories pushed informations transformed
The stage conversion rate in each stage in journey pushes target information to be pushed.
Fig. 7 shows the structural schematic diagram of the computer installation of the server suitable for being used for realizing the embodiment of the present application.Such as
Shown in Fig. 7, computer installation 700 includes central processing unit (CPU) 701, can be according to being stored in read-only memory (ROM)
Program in 702 executes various suitable from the program that storage section 708 is loaded into random access storage device (RAM) 703
When action and processing.In RAM 703, also it is stored with device 700 and operates required various programs and data.CPU 701,
ROM 702 and RAM 703 are connected with each other by bus 704.Input/output (I/O) interface 705 is also connected to bus 704.
It is connected to I/O interfaces 705 with lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage section 708 including hard disk etc.；
And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because
The network of spy's net executes communication process.Driver 710 is also according to needing to be connected to I/O interfaces 705.Detachable media 711, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 710, as needed in order to be read from thereon
Computer program be mounted into storage section 708 as needed.
Particularly, according to an embodiment of the present application, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiments herein includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed by communications portion 709 from network, and/or from detachable media
711 are mounted.When the computer program is executed by central processing unit (CPU) 701, limited in execution the present processes
Above-mentioned function.It should be noted that the computer-readable medium of the application can be computer-readable signal media or calculating
Machine readable storage medium storing program for executing either the two arbitrarily combines.Computer readable storage medium for example can be --- but it is unlimited
In --- electricity, magnetic, optical, electromagnetic, infrared ray or arrangement of semiconductors, device or device, or the arbitrary above combination.It calculates
The more specific example of machine readable storage medium storing program for executing can include but is not limited to：Being electrically connected, be portable with one or more conducting wires
Formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable programmable read only memory
(EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.In this application, can be any include computer readable storage medium or storage program
Tangible medium, the program can be commanded executive device, device either device use or it is in connection.And in this Shen
Please in, computer-readable signal media may include in a base band or as the data-signal that a carrier wave part is propagated,
In carry computer-readable program code.Diversified forms may be used in the data-signal of this propagation, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable
Any computer-readable medium other than storage medium, the computer-readable medium can send, propagate or transmit for by
Instruction executing device, device either device use or program in connection.The journey for including on computer-readable medium
Sequence code can transmit with any suitable medium, including but not limited to：Wirelessly, electric wire, optical cable, RF etc. or above-mentioned
Any appropriate combination.
Flow chart in attached drawing and block diagram, it is illustrated that according to the device of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part for a part for one module, program segment, or code of table, the module, program segment, or code includes one or more uses
The executable instruction of the logic function as defined in realization.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, this is depended on the functions involved.Also it to note
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based device of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit can also be arranged in the processor, for example, can be described as：A kind of processor packet
Include extraction unit, acquiring unit, get parms unit and push unit.Wherein, the title of these units is under certain conditions simultaneously
The restriction to the unit itself is not constituted, for example, receiving unit is also described as " receiving the first geographic area logo collection
In geographic area mark unit ".
As on the other hand, present invention also provides a kind of computer-readable medium, which can be
Included in device described in above-described embodiment；Can also be individualism, and without be incorporated the device in.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the device so that should
Device：The geographic area mark in the first geographic area logo collection is extracted, by the indicated geographic area of geographic area mark
It is determined as target geographical area；Acquisition was waited for through the Protocol IP address interconnected between the network in target geographical area corresponding end
The information to be pushed of displaying is held, information to be pushed includes message identification；It obtains in specified historical time section, passes through IP address pair
The quantity for the terminal display answered reaches the conversion of each history pushed information at least two history pushed informations of predetermined threshold value
Parameter, wherein Transformation Parameters include the stage conversion rate in each stage of history pushed information in the conversion process, and at least two
History pushed information have at least two sources and with information to be pushed message identification having the same；Joined based on each conversion
Number pushes information to be pushed.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Other technical solutions of arbitrary combination and formation.Such as features described above has similar work(with (but not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (12)
1. a kind of information-pushing method, which is characterized in that the method includes：
The geographic area mark in the first geographic area logo collection is extracted, by the indicated geographic region of geographic area mark
Domain is determined as target geographical area；
Acquisition waits for waiting for by the corresponding terminal display of the Protocol IP address interconnected between the network in the target geographical area
Pushed information, the information to be pushed include message identification；
It obtains in specified historical time section, predetermined threshold value is reached extremely by the quantity of the corresponding terminal display of the IP address
The Transformation Parameters of each history pushed information in few two history pushed informations, wherein the Transformation Parameters include history push
The stage conversion rate in each stage of information in the conversion process, at least two history pushed information is at least two
Source and with information to be pushed message identification having the same；
Based on each Transformation Parameters, the information to be pushed is pushed.
2. information-pushing method according to claim 1, which is characterized in that it is described to obtain in specified historical time section,
The quantity shown by the corresponding terminals of IP in the target geographical area reaches at least two history push letter of threshold value
The Transformation Parameters of breath, including：
For each stage of the conversion process, each history pushed information in at least two history pushed information is obtained
Stage conversion rate at this stage and default weight.
3. information-pushing method according to claim 2, which is characterized in that it is described to be based on each Transformation Parameters, push institute
Information to be pushed is stated, including：
For each stage of the conversion process, determine that the history in each source in at least two history pushed information pushes away
The average value for the stage conversion rate of breath at this stage of delivering letters；According to default weight and average value, determine that the history in each source pushes away
The weighted average for the stage conversion rate of breath at this stage of delivering letters；
Determine the product of the weighted average of the stage conversion rate in each stage；
The information to be pushed is pushed based on the product.
4. information-pushing method according to claim 1, which is characterized in that the rank in each stage in the conversion process
Section conversion ratio includes at least one below：Clicking rate, connected ratio, installation rate and activity ratio.
5. information-pushing method according to claim 1, which is characterized in that the method further includes：
Obtain multiple geographic areas mark of the preset multiple geographic areas of instruction；
According in specified historical time section, the quantity of history pushed information is shown from high to low in the multiple geographic area
Sequence, the geographic area that preset ratio or preset quantity are chosen in being identified from the multiple geographic area identifies, and forms the
One geographic area logo collection；
Other geographic areas mark composition during the multiple geographic area is identified other than the mark of selected geographic area the
Two geographic area logo collections.
6. information-pushing method according to claim 5, which is characterized in that the method further includes：
The first geographic area mark is extracted from the logo collection of first geographic area, and is identified from second geographic area
The second geographic area mark is extracted in set, wherein the indicated region of the first geographic area mark is the first geographic region
Domain, the indicated region of the second geographic area mark is the second geographic area；
Obtain the target information to be pushed shown by the corresponding terminal of IP address in second geographic area, the mesh
It includes message identification to mark information to be pushed；
For each stage of the conversion process, acquisition passes through the corresponding terminal institute of IP address in first geographic area
Each target histories pushed information stage conversion rate at this stage at least two target histories pushed informations of displaying and
Default weight, wherein at least two target histories pushed information and the target information to be pushed information having the same
It identifies and the quantity shown within the target histories period reaches predetermined threshold value；
Utilize in the conversion process every of each target histories pushed information in at least two target histories pushed information
The stage conversion rate in a stage pushes the target information to be pushed.
7. a kind of information push-delivery apparatus, which is characterized in that described device includes：
Extraction unit, the geographic area mark being configured in the first geographic area logo collection of extraction, by the geographic area
The indicated geographic area of mark is determined as target geographical area；
Acquiring unit is configured to obtain the Protocol IP address pair waited for by interconnecting between the network in the target geographical area
The information to be pushed for the terminal display answered, the information to be pushed include message identification；
Get parms unit, is configured to obtain in specified historical time section, passes through the corresponding terminal display of the IP address
Quantity reach the Transformation Parameters of each history pushed information at least two history pushed informations of predetermined threshold value, wherein institute
State the stage conversion rate that Transformation Parameters include each stage of history pushed information in the conversion process, at least two history
Pushed information have at least two sources and with information to be pushed message identification having the same；
Push unit is configured to be based on each Transformation Parameters, pushes the information to be pushed.
8. information push-delivery apparatus according to claim 7, which is characterized in that the unit that gets parms further configures
For：
For each stage of the conversion process, each history pushed information in at least two history pushed information is obtained
Stage conversion rate at this stage and default weight.
9. information push-delivery apparatus according to claim 8, which is characterized in that the push unit, including：
Determining module is configured to each stage for the conversion process, determines at least two history pushed information
In each source history pushed information stage conversion rate at this stage average value；According to default weight and average value, really
The weighted average of the stage conversion rate of the history pushed information in each fixed source at this stage；
It determines product module, is configured to determine the product of the weighted average of the stage conversion rate in each stage；
Pushing module is configured to push the information to be pushed based on the product.
10. information push-delivery apparatus according to claim 7, which is characterized in that described device further includes：
Information unit is extracted, is configured to extract the first geographic area mark from the logo collection of first geographic area, and
The second geographic area mark is extracted from the second geographic area logo collection, wherein indicated by the first geographic area mark
Region be the first geographic area, mark indicated region in second geographic area is the second geographic area；
Information unit is obtained, is configured to what acquisition was shown by the corresponding terminal of IP address in second geographic area
Target information to be pushed, the target information to be pushed includes message identification；
Stage conversion rate unit is obtained, each stage for the conversion process is configured to, obtains and passes through first ground
Each target histories in at least two target histories pushed informations that the corresponding terminal of IP address in reason region is shown push away
Deliver letters breath stage conversion rate at this stage and default weight, wherein at least two target histories pushed information with it is described
The target information to be pushed message identification having the same and quantity shown within the target histories period reaches predetermined threshold value；
Pushed information unit is configured to push using each target histories in at least two target histories pushed information
The stage conversion rate in each stage of information in the conversion process, pushes the target information to be pushed.
11. a kind of server, including：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors are real
The now method as described in any in claim 1-6.
12. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The method as described in any in claim 1-6 is realized when execution.
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| CN112819497A (en) * | 2019-11-18 | 2021-05-18 | 百度在线网络技术（北京）有限公司 | Conversion rate prediction method, device, equipment and storage medium |
| CN112819497B (en) * | 2019-11-18 | 2023-10-10 | 百度在线网络技术（北京）有限公司 | Conversion rate prediction method, conversion rate prediction device, conversion rate prediction apparatus, and storage medium |
| CN111144985A (en) * | 2019-12-24 | 2020-05-12 | 北京每日优鲜电子商务有限公司 | Unit transfer value adjusting method, unit transfer value adjusting device, computer equipment and storage medium |
| CN111460283A (en) * | 2020-03-06 | 2020-07-28 | 拉扎斯网络科技（上海）有限公司 | Information processing method, information processing device, electronic equipment and computer readable storage medium |
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Application publication date: 20181102 Assignee: Beijing Xiaoxiong Bowang Technology Co., Ltd. Assignor: BEIJING BAIDU NETCOM SCIENCE AND TECHNOLOGY Co.,Ltd. Contract record no.: X2019990000095 Denomination of invention: Information pushing method and device of mobile terminal License type: Exclusive License Record date: 20190923 |
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