CN104301436B - Content to be displayed push, subscription, update method and its corresponding device - Google Patents
Content to be displayed push, subscription, update method and its corresponding device Download PDFInfo
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- CN104301436B CN104301436B CN201410613917.9A CN201410613917A CN104301436B CN 104301436 B CN104301436 B CN 104301436B CN 201410613917 A CN201410613917 A CN 201410613917A CN 104301436 B CN104301436 B CN 104301436B
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to multimedia communication application fields, mainly disclose a kind of content to be displayed method for pushing comprising following steps：Address list is received, it includes the physical address for the terminal for accessing same wireless router；Based at least one the physical address customization and the relevant content to be displayed of the physical address；The content to be displayed is pushed at least one terminal for accessing the wireless router and is shown.Further present invention further teaches subscription corresponding with method for pushing, update method and devices corresponding with various methods.The present invention is by high in the clouds big data technology, using physical address as the identification feature of terminal, to realize completely new content intelligent accurate, personalized sharing model, started the new behavior that offline multimedia is shared, overcome offline multimedia share display screen without purpose, waste time defect with resource.
Description
Technical field
The present invention relates to multimedia communication application fields, more particularly to wherein involved content to be displayed push, subscribe to
And update method and corresponding realization device.
Background technology
With the development of advertising page, accurate, the personalized recommendation based on big data has been accustomed at the ends PC, together
When, realize recommendation effect identical at the ends PC by continuing the account system at PC ends, this technology mobile terminal also at
For reality.But it is online under in multimedia advertising service, such as shown with large scale in building hall, elevator, public place
Screen is to determine for the individual service of user crowd, and according to the personalization of region service object in the advertising scenarios of medium
There is no related precedents for system push display.That is, current offline multimedia advertisement is mostly the people to specific geographical area
Group's progress or samsara or random advertisement play, and are provided without the common feature according to these crowds, or according to one or two people
The advertisement of personalized customization is launched.Therefore, the advantage of big data can not be played in such offline media medium.
In technological layer, the personalized ventilation system realized based on the ends PC account system, is the technology for belonging to application layer
It realizes, the account for the user's registration that needs to rely on, and realizes this account management, be then necessarily dependent upon the application mould being additionally provided
Block, this allows for this personalized recommendation and user is needed to install corresponding application module on their device, otherwise cannot achieve this
Kind intelligent recommendation, therefore, this pattern is not just suitable in offline multimedia equipment yet.Therefore offline multimedia equipment conduct
One autonomous device, it is impossible to be supplied to the public to carry out account and log in setting.Even if multimedia equipment can be pre-stored or access
Specific account system can not also rely solely on application layer technology with itself to identify the personal identification of the public, to further
The service of personalized customization is provided.
Although the deficiency of the personalized recommendation technology currently based on account system, ability are illustrated only by taking advertisement as an example above
Field technique personnel should be appreciated that same situation is also applied for home theater playback equipment, Vending Machine etc. and can connect
In the application field for entering public network.
As can be known from the above analysis, current personalized service, is limited by account system, cannot achieve intelligent recommendation.
Invention content
The primary purpose of the present invention is that provide it is a kind of be limited to account system and can intelligent recommendation content it is to be shown
Content delivery method and its corresponding device.
Another object of the present invention is to provide it is a kind of be limited to account system and can intelligent subscribed content it is to be shown
Content subscription method and its corresponding device.
Another object of the present invention be it is a kind of be not only restricted to account system and can intelligent update show that content waits showing
Show content updating method and its corresponding device.
Primary and foremost purpose to realize the present invention, the present invention adopt the following technical scheme that：
The present invention provides a kind of content to be displayed method for pushing, and this approach includes the following steps：
Address list is received, it includes the physical address for the terminal for accessing same wireless router；
Based at least one the physical address customization and the relevant content to be displayed of the physical address；
The content to be displayed is pushed at least one terminal for accessing the wireless router.
Preferably, the physical address is the mac address of nic or mobile device international identity code of terminal.
Specifically, described address list is provided by the terminal corresponding to one of its physical address for being included.
Specifically, the customization of content to be displayed, based on the database realizing of prebuild data mapping relations, the data
Library is pre-stored with the data that the content to be displayed is directly or indirectly mapped to from the physical address.Data grabs in database
It takes, the history internet record of the account from the terminal of respective physical address and/or by the terminal access.
Further, when carrying out content to be displayed customization, it is based only upon remaining except the terminal for receiving push content to be displayed
The physical address of terminal customizes content to be displayed.
Preferably, when pushing the content to be displayed, by more parts of contents to be displayed of the multiple physical address of correspondence or its money
Source mark is formatted to form contents list and pushed.
Preferably, the contents list includes to make the instruction that the more parts of contents to be displayed are orderly shown.
Specifically, the content to be displayed is the file of video, image or text formatting.
Disclosed according to an embodiment of the invention, the push of the content to be displayed is led to using it with what destination was established
Road directly pushes to destination, alternatively, first push to the cyberspace arranged with destination, then by destination from the cyberspace
Middle download.
Corresponding to the primary and foremost purpose of the present invention, the present invention also provides a kind of content to be displayed pusher, which includes：
Receiving unit, for receiving address list, described address list includes to access the terminal of same wireless router
Physical address；
Customization units, it is relevant to be shown interior based at least one physical address customization and the physical address
Hold；
Push unit, for pushing to the content to be displayed at least one terminal for accessing the wireless router.
Another object to realize the present invention, the present invention take the following technical solution：
The present invention provides a kind of content to be displayed method for subscribing, and this method comprises the following steps：
It acquires this terminals physical address and is sent to high in the clouds with corresponding history internet record and stored；
The physical address for the terminal for accessing current wireless router is obtained, address list is formed；
Described address list is sent to high in the clouds, is somebody's turn to do with changing access by being customized based on the physical address by high in the clouds
The display content of at least one remaining terminal of wireless router.
Similarly, the physical address is mac address of nic or mobile device international identity code.
Disclosed according to an embodiment of the present invention, the step of acquisition, can be installed on the journeys of this terminal by one or more
Sequence module is realized.
Preferably, this method is by mobile terminal execution.
Corresponding to the method for subscribing, the present invention also provides a kind of contents to be displayed to subscribe to device, which includes：
Collecting unit is sent to high in the clouds with corresponding history internet record for acquiring this terminals physical address and is deposited
Storage；
Acquiring unit, the physical address for obtaining the terminal for accessing current wireless router form address list；
Transmission unit, for sending described address list to high in the clouds, to be determined based on the physical address by high in the clouds
System and the display content for changing at least one remaining terminal for accessing the wireless router.
A further object to realize the present invention, the present invention adopt the following technical scheme that realization：
The present invention provides a kind of content to be displayed update method, and this method comprises the following steps：
The physical address that the terminal for accessing current wireless router is obtained by this terminal or remaining terminal, forms address list
It is sent to high in the clouds；
The content to be displayed of high in the clouds push is obtained by this terminal, which is that high in the clouds is fixed based on the physical address
What system obtained；
The content to be displayed is shown by this terminal.
Similarly, the physical address is mac address of nic or mobile device international identity code.
Specifically, the content to be displayed is characterized with the contents list formatted.
Further, the contents list includes the content to be displayed or its resource identification, also includes that characterization is waited for described
The instruction that display content is orderly shown, this terminal orderly show the content to be displayed according to described instruction.
Preferably, this terminal is realized using multimedia advertising equipment.
Corresponding to aforementioned update method, the present invention also provides a kind of content to be displayed updating device, which includes：
Acquiring unit, the physical address for obtaining the terminal for accessing current wireless router form address list and send
To high in the clouds；
Receiving unit, the content to be displayed for receiving high in the clouds push, the content to be displayed are that high in the clouds is based on the physics
Address customization obtains；
Display unit, for showing the content to be displayed.
Compared to the prior art, the present invention at least has the following advantages that：
1, content push is realized independent of traditional account system.The terminal that the present invention passes through access wireless router
Physical address as basis of characterization, realize push, subscription and the update of content respectively, thrown to constitute a kind of new content
Mode playback.Physical address is the typical identification of link layer, has uniqueness characteristic, directly related with equipment, because without by account
The constraint of system.
2, wireless router is based on to realize for specific region progress content dispensing.Since physical address is where terminal
Wireless router obtain, it is meant that all terminals, including mobile terminal and the content point for playing video, image
Enjoy terminal, belong to same LAN, be limited to the actual signal effect of wireless router, they be on geographical location close to
, in this case, the audient of the content of content sharing terminal is often the user of these mobile terminals, thus, the present invention
Example regional pertinence it is very clear.
3, the content share effect of intelligent interactive between more equipment is realized.The various methods of the present invention, are adopted according to it
The function of being realized in terminal corresponding to physical address, such as the content crawl on mobile terminal, subscription function, it is for another example interior
Hold the function of sharing terminal reception and the relevant content to be displayed of physical address of more equipment in current local area network, for another example high in the clouds
The function etc. that related content to be displayed carries out push display is searched according to physical address, shows subscriber and the display of the present invention
It is that intelligence is silent interactive for a user between side, provider, user's hand-held mobile terminal accesses a region WiFi routers,
No matter its whether unloaded prepackage account system service, or whether unloaded its be used to capture physical address in history
Net record data application, if other mobile terminals for carrying physical address sending function or content sharing terminal and its
Same router is accessed, since the history internet record of the mobile terminal and the correspondence of physical address are preceding by cloud
End acquisition, therefore, content sharing terminal can targetedly show mobile terminal user's content recently of interest, to real
Now recommendation effect precisely, personalized.
In conjunction with above-mentioned analysis it is found that the present invention is by high in the clouds big data, using physical address as identification feature, thus
Completely new content intelligent accurate, personalized sharing model are realized, the new behavior of offline multimedia advertisement has been started, has overcome line
Lower multimedia advertising display screen without purpose, waste time defect with resource.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
Obviously, or practice through the invention is recognized.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, wherein：
Fig. 1 is a kind of structural schematic diagram for the system realized using the present invention；
Fig. 2 is a kind of principle schematic of operating mechanism of system shown in FIG. 1；
Fig. 3 is the principle schematic of another operating mechanism of system shown in FIG. 1；
Fig. 4 is the principle schematic of the content to be displayed method for pushing of the present invention；
Fig. 5 is the principle schematic of the content to be displayed method for subscribing of the present invention；
Fig. 6 is the principle schematic of the content to be displayed method for subscribing of the present invention；
Fig. 7 is the data acquisition principle schematic of the running example of the system constructed using the present invention；
Fig. 8 is the content push Principle of Process schematic diagram of the running example of the system constructed using the present invention.
Specific implementation mode
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that is used in the specification of the present invention arranges
It refers to there are the feature, integer, step, operation, element and/or component, but it is not excluded that presence or addition to take leave " comprising "
Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member
Part is " connected " or when " coupled " to another element, it can be directly connected or coupled to other elements, or there may also be
Intermediary element.In addition, " connection " used herein or " coupling " may include being wirelessly connected or wirelessly coupling.It is used herein to arrange
Diction "and/or" includes that the whole of one or more associated list items or any cell are combined with whole.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific terminology), there is meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless by specific definitions as here, the meaning of idealization or too formal otherwise will not be used
To explain.
It includes wireless communication that those skilled in the art of the present technique, which are appreciated that " terminal " used herein above, " terminal device " both,
The equipment of number receiver, only has the equipment of the wireless signal receiver of non-emissive ability, and includes receiving and transmitting hardware
Equipment, have on bidirectional communication link, can execute two-way communication reception and emit hardware equipment.This equipment
May include：Honeycomb or other communication equipments are shown with single line display or multi-line display or without multi-line
The honeycomb of device or other communication equipments；PCS (Personal Communications Service, PCS Personal Communications System), can
With combine voice, data processing, fax and/or communication ability；PDA (Personal Digital Assistant, it is personal
Digital assistants), may include radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, day
It goes through and/or GPS (Global Positioning System, global positioning system) receiver；Conventional laptop and/or palm
Type computer or other equipment, have and/or the conventional laptop including radio frequency receiver and/or palmtop computer or its
His equipment." terminal " used herein above, " terminal device " they can be portable, can transport, be mounted on the vehicles (aviation,
Sea-freight and/or land) in, or be suitable for and/or be configured in local runtime, and/or with distribution form, operate in the earth
And/or any other position operation in space." terminal " used herein above, " terminal device " can also be communication terminal, on
Network termination, music/video playback terminal, such as can be PDA, MID (Mobile Internet Device, mobile Internet
Equipment) and/or mobile phone with music/video playing function, can also be the equipment such as smart television, set-top box.
Those skilled in the art of the present technique are appreciated that server used herein above, high in the clouds, remote network devices etc. are general
It reads, there is effects equivalent comprising but it is not limited to computer, network host, single network server, multiple network server collection
Or the cloud that multiple servers are constituted.Here, cloud is taken by a large amount of computers or network for being based on cloud computing (Cloud Computing)
Device of being engaged in is constituted, wherein cloud computing is one kind of Distributed Calculation, and one be made of the computer collection of a group loose couplings is super
Virtual machine.It, can be by any logical between remote network devices, terminal device and WNS servers in the embodiment of the present invention
Letter mode realizes communication, including but not limited to, mobile communication based on 3GPP, LTE, WIMAX, based on TCP/IP, udp protocol
Computer network communication and low coverage wireless transmission method based on bluetooth, Infrared Transmission standard.
It will be appreciated by those skilled in the art that so-called " application " of the invention, " application program ", " application software " and class
It is the same concept well known to those skilled in the art like the concept of statement, refers to being instructed by series of computation machine and related data
The computer software for being suitable for electronics operation of the organic construction of resource.Unless specified, this name itself is not by programming language
Type, rank, the operating system of operation of also not rely by it or platform are limited.In the nature of things, this genus also not by appoint
The terminal of what form is limited.
Functional block diagram shown in please referring to Fig.1, this illustrates the content to be displayed push using the present invention, subscribes to, update
The content to be displayed intelligent management system that method is realized.The system includes wireless router (such as WiFi routings) 20, is connect
Enter the equipment of the wireless router 20, including first movement terminal 21, the second mobile terminal 22 and content sharing terminal 28.
Certainly, according to the fact of the capacity of wireless router 20, more mobile terminals can also be accessed.All terminal devices pass through nothing
Line router 20 accesses internet, is communicated with cloud application server 23 by internet, before cloud application server 23 is used as
Platform server is mainly responsible for the request of response various terminals, and to various terminals feedback result, or receives various terminals data
It is further processed later.Cloud application server 23 is also connected with cloud computing server 24, cloud computing server 24
It is mainly responsible for data management, specific mathematical logic operation is done in parsing that can be according to cloud application server 23 to request, from
And objective result is generated, it is used for cloud application server 23.It is of course also possible to be to deposit the data of application server 23
Storage.High in the clouds technology is a kind of technology of comparative maturity, can also be individual server as previously mentioned, can be server zone,
Its key does not lie in the number of hardware device, and is which kind of function it realizes.Therefore, those skilled in the art are based on to high in the clouds
Cloud application server 23 can be treated simply as waiting for for realizing the present invention by the understanding of concept with cloud computing server 24
Show content storage, operation, the individual server of push function or multiple servers organic set.The follow-up letter for statement
Change, it will be with high in the clouds abbreviation.
The content sharing terminal 28, is not limited theoretically by example, in hardware, but the present invention is led for application
The considerations of domain, preferably carries the advertisement display terminal of large scale display screen, such as wide on building, elevator, taxi
Progress product is sold in public places or message is logical for announcement display screen, the tablet computer for carrying out product introduction in shop, placement
The computer equipment with display screen known, or even the mobile phone etc. for showing product.The characteristics of this Terminal Type, can be used for information
Displaying, due to the multifunction feature of equipment, theoretically its hardware scope, theoretically can be generalized to any has intelligence
Can change function, and carry display can be in networked devices.
The range of the mobile terminal 21,22, reason are same as content sharing terminal 28.Including all smart mobile phones, put down
Plate computer, laptop, the desktop computer etc. that even can physically move, in reality, as long as the equipment has access
The ability of internet can configure application program, theoretically, can be considered as the mobile terminal used in the present invention.
The target of the present invention, exactly such as the relationship that Fig. 1 implied, by preconfigured program on each mobile terminal 21,22
Module acquires its history internet record in usually terminal user using in activity, by by its history internet record and the terminal
Physical address is uploaded in cloud server and is stored, for future use.And field as shown in Figure 1 is reached in these mobile terminals
Jing Shi is then identified the physical address of each mobile terminal by high in the clouds, is pushed from high in the clouds to content sharing terminal after identification
Then the content to be displayed of personalized customization for every mobile terminal is played by content sharing terminal, shows that these wait showing
Show content, realizes the effect for targetedly carrying out advertisement.It is appreciated that in this application scenarios, all terminals access together
One wireless router either passes through one or more WiFiAP, they are geographically still the same area that exists together,
Therefore, the audient of advertisement is just " locked " in the area, these contents to be displayed have just obtained accurately launching effect.If
In same building mansion, share identical screen content by multiple content sharing terminals 28, it is clear that each mobile whole
The user at end watches will greatly increase with the probability of oneself relevant content to be displayed, and therefore, of the invention is this to be shown
The region of content and the specific aim of audient are especially strong.
It is further noted that present invention content sharing terminal 28 shown in FIG. 1, described as in the previous example, it cannot be only
It is considered as an independent equipment with ad display screen, in addition to quantitatively, the content sharing terminal as multi-section accesses
Same wireless router is realized except function of the terminal to show identical content to be displayed as multi-section, can also be referred to by same
One host computer vision signal carries out split screen and is output to technical implementation way as multiple display screens.Further, as another
Kind alternative can also be realized using a kind of content share LAN by content sharing terminal structure.Specifically, institute
Internet can be accessed or not access by stating content sharing terminal, and content to be displayed is pushed in a local server by high in the clouds,
The content that each content sharing terminal directly reads the local server carries out advertisement broadcasting.As can be seen that content share is whole
End 28 embodies in its networking way of realization, should have more wide definition, without should be by application scenarios shown in Fig. 1
Limitation.
By above to using the present invention it can be seen from the analysis of system and its application scenarios constructed by the present invention as one
The very basic technology of item, realization are very flexible.In order to illustrate the present invention particular technique realization on flexibility, with
Under by Fig. 2 and Fig. 3, further disclose how the present invention flexibly plays a role in scene shown in Fig. 1.
Referring to Fig. 2, the figure discloses, the content sharing terminal with ad display screen accesses no circuit with mobile terminal
By device, remaining described terminal, refer to by once logged other terminals of logged account on mobile terminals, including it is all kinds of
Type computer, mobile device etc..It is well known that user account is generally grasped by same user, with the application of different platform
Perfect, user can install the application of same provider in different terminal equipment, same using what is registered at the provider
Account logs in the corresponding application of the different terminal equipment of the user, these different terminal equipments are by same
Application that the even different providers of provider provide uses certain class function, and uses same account.This account is general
In the case of, the operation behavior for the user for holding the account is represented, this understanding, traditional internet account body are also based on
System is just established.It, can be in functional block diagram as shown in Figure 2 and Figure 3 although the present invention is not relied in account system
Finding out, this account will be identified in the present invention, be acquired to history internet record of the same account on different terminals,
And these history internet records are considered as to the data for the user for holding the account, it is hard by one of these data correlations to the user
Part equipment, the i.e. mobile terminal, to realize that the physical address based on the mobile terminal is felt come the personalized customization user
The content to be displayed of interest.
The wireless router generally refers in particular to WiFi wireless routers, should not narrowly be interpreted as realizing terminal access
WiFi AP (Access Point, access point), it is thus understood that network layer realize routing or realize similar techniques routing
Equipment.Similarly, an independent LAN segment is also should not be construed as, theoretically, drawing for Different LANs section may be implemented in router
Point, and in the present invention in the same router physical address and by the acquisition of its address list constituted, both can refer to certainly
LAN segment where the terminal obtained can also cover the multiple LAN segment networked by the router.This
Field technology personnel should know this accommodation.
Realize the acquisition of the data history internet records data of user, and realizing will be wireless where current mobile terminal
The forwarding of the physical address for the LAN that router is constituted is by installing program module realization on the mobile device
's.The mobile module is generically configured to system service, such as should in the Androidmanifest.xml of android system
Program module is configured to<service>Label, or the program module is registered as into backstage self-starting service in windows systems
Deng, after enabling system start, which can run in the background, can realize the data acquisition of memory-resident, receive and dispatch etc.
Function.It should be noted that the mobile module is understood not to the whole of an application, it should be understood that one perfect to answer
A part, because under normal circumstances, the application where program module will may also realize that similar account logs in, it is arranged
The basic function of class, in some instances it may even be possible to also realize the function of similar checking and killing Trojan, checking and killing virus, telecommunication management etc.The program
Module is also understood not to only one system service or application program, it, which can refer to, is dispersed into multiple function modules and belongs to
Multiple units of different application, as long as they realize that identical data acquisition function and physical address obtain forwarding capability and be
It can.Address area where the mobile terminal enters content sharing terminal and the wireless router where accessing the region,
The mobile terminal is just in content sharing terminal in same LAN segment, though be not in same LAN, be also by
Same wireless router realizes the management of network layer.In this case, in the described program module of the mobile terminal running background
The physical address that the current all terminals for having accessed the wireless router that wireless router is managing can be read, with
Certain format generates address list, which is sent to cloud server.
The physical address pays the utmost attention to two kinds of ways of realization, one is the mac address of nic on terminal device is (i.e.
MAC Address), the second is mobile device international identity code (IMEI, the International Mobile on mobile terminal device
Equipment Identity).Either mac address of nic or mobile device international identity code all have global unique
Property feature, this is just enough in the case where not depending on account system, also ensures that the uniqueness of user, makes the technology of physical layer
It realizes the correspondence for establishing science with the actual demand of application, current demand is met with technological means.Many institute's weeks
Know, the mac address of nic, is recorded by wireless router after accessing wireless router, and the movement is set
Standby international identity code is needed by the program configured on mobile terminal, and establishing communication protocol with IMEI and wireless router can
It provides.Anyway, soft for the WiFi connection managements of such as " 360 free WiFi " etc for realizing on mobile terminals at present
For part, the IMEI or MAC Address are obtained, known technology has been belonged to.Without repeating.
Recommended engine shown in Fig. 2 is the generalization of image for conveniently giving high in the clouds application function to argue.The recommendation
Engine refers to such a programmed logic, i.e., the address list that cloud server is obtained according to mobile terminal from wireless router,
It is that each physical address included in address list customizes corresponding recommendation, finally by these according to scheduled algorithm
The recommendation for corresponding to each physical address and obtaining is formatted, and forms the process of contents list.
In relation to the pre-defined algorithm, it is referred to following example implementation：Push engine passes through in described address list
Physical address determines one or more target users.Push engine obtains the feature of one or more of target users respectively.
The feature includes：The corresponding content of historical operation behavior (history internet record) and the historical operation behavior respective operations.
Wherein, the historical operation behavior may include：Product Feature Information, resource characteristic information, solution characteristic information etc. are appointed
It anticipates one or more.Push engine according to the label information of the corresponding content, from application distribution platform side obtain with it is described right
Answer the associated one or more contents to be displayed of content.
In order to realize the recommended engine, advance gathered data is needed, in these data, establishes mobile terminal physical
Mapping relations between the history internet record data of the holder of address and the mobile terminal, and store the dependency number of acquisition
According to.On this basis, subsequently corresponding history online note could be retrieved according to a physical address with scheduled algorithm
Record, it will be really that the physical address pushes that the history internet record further obtained using one or more is obtained come operation
The relevant contents to be displayed of one or more.About the realization principle of such recommended engine, though extensively seeing the prior art, it is
It is more convenient for the purpose understood, the present invention subsequently will also further remark additionally.
For example, referring to aforementioned recommended engine example, in the present embodiment, mesh can be determined according to certain push strategy
Mark user.For example, the high user of liveness can be filtered out as target user according to the activity of the user.Alternatively, according to
The historical behavior at family determines that target user e.g. has found according to the analysis of historical behavior：User A is average all to pay close attention to 3 daily~
5 products, and user B can just pay close attention to 2~3 products every month, then it can be using the concern frequent user A of product behavior as mesh
User is marked, it is of course also possible to which using user B as target user, the present embodiment is not restricted this.Or it can be according to going through
History push times determine that target user has e.g. been directed to user A and had pushed multiple content, and, it was not carried out for user B also
Content push, then can be using user B as target user.Or product indicated by the content according to push is adapted to
Crowd determines target user according to the gender of user, age, occupational information etc..Or it can be according to determining push people
Number, filters out a certain number of users as target user from multiple users.It in the present embodiment, can be suitable with any one
When mode determine that target user, the present embodiment are numerous to list herein.
Further such as, user is a ballet dancer, which downloaded an object and apply (e.g., QQ music applications),
Two applications to be recommended are obtained at this point, being corresponded to according to QQ music applications, using A：KuGoo music application；Using B：Ballet dance music
Using.Those skilled in the art it should be apparent that KuGoo music application applies generally to recommend the user of the overwhelming majority, and
Ballet dance music, which is applied, is then only applicable to be pushed to crowd of the fraction with certain feature, e.g., ballet dancer.Usually,
It will be determined as being unsatisfactory for long-tail obvious characteristic using A, will be determined as meeting long-tail obvious characteristic using B.In the present embodiment, may be used
To be weighted processing on the basis of the constant score value of setting to meeting applying for long-tail obvious characteristic.It is possible thereby to preferentially to this
User pushes and the relevant content to be pushed of the application B.
It is another optionally, if classification information instruction described in wait for push application be third party's list on popular application, and/or
The system of end side is applied, and/or the installation application of end side, then, message push engine to the constant score value of setting correspond into
The processing of row drop power.Wherein, the popular application on third party's list can with but be not limited only to be：As third-party application recommends platform system
The popular application of meter.The system application of end side can with but be not limited only to be：Such as the intrinsic application of system of mobile phone terminal side, e.g.,
The included short message application of system, time application etc..The installation application of end side can with but be not limited only to be：Such as, to the ends PC into
When row system is reset, the office applications such as Word, Excel for installing automatically.
It is in the nature the present invention and content very flexibly about the formatting of the recommendation namely content to be displayed
Share a kind of rendezvous protocol between terminal.Contents list is formatted as in a table, such as format shown in Fig. 2, with
The format of order line is expressed, and often capable format is：
[video 10,11]
Wherein, " video " can be identification keyword, can represent the type of content to be displayed as a video；Wherein
" 10 " can indicate resource identification, indicate the already present media file location of content sharing terminal, or be used as Internet resources
Link design variables；Wherein " 11 " can indicate the playing duration of video (or picture).And between the above-mentioned format of multirow, then it can quilt
About it is set to and executes executing instruction for each row format instruction, that is, therefore, it, can be by its instruction, line by line for every contents list
It executes.As can be seen that contents list can not only characterize the resource identification of content sharing terminal to be pushed to, can also include table
Sign makes the instruction that more parts of contents to be displayed are orderly shown.Certainly, contents list can also directly include content to be displayed, example
As one or more picture files are directly pushed to content sharing terminal, exported after voluntarily being identified by content sharing terminal
Display etc..It follows that the format of contents list itself and its content for being included can be realized flexibly very much, depends on and push away
Recommend hold up namely cloud server and content sharing terminal between depending on a kind of agreement for realizing.And for content sharing terminal
For, according to the contents list described in the protocol analysis, play or show in an orderly manner what the contents list was contained or point at
Content.
According to fig. 2 and above-mentioned analysis, it can be seen that according to the physical address, may be implemented unrelated with account
The acquisition and utilization of user's history internet records, to realize the commending contents scheme independent of traditional account system.
However, in scheme given by Fig. 2, the physical address is that high in the clouds is transmitted to after being read by mobile terminal, in practice, often
Mobile phone holder is seen after installing and using one stage of some software, i.e., the software is unloaded, in this case, if with
Family has unloaded the software comprising described program module and has entered back into the content sharing terminal, then the content share in the scheme of Fig. 2
Terminal will be unable to recommend for the user of the mobile terminal of the uninstall recommendation of personalized customization.Therefore, of the invention
And then realization approach shown in Fig. 3 is provided, illustrate its difference between the revealed thinkings of Fig. 2 below.
The revealed thinkings of Fig. 3 and the difference of the revealed thinkings of Fig. 2 are：In the thinking of Fig. 2, not merely on mobile phone
The program module of carrying realizes the history internet record of user and the acquisition of physical address, and using the program module come real
Now the address list of wireless router is read using the mobile terminal and be transmitted to cloud server to customize individualized content
Function.But in Fig. 3, the program mould of implantation realization wireless router address list reading directly in content sharing terminal
Block, also, and by the program module directly with high in the clouds direct communication, in this way, to obtain high in the clouds push contents list when, just
Mobile terminal need not be depended on to whether there is program module above-mentioned again, even if user deletes the foregoing routine on its mobile terminal
Module.In addition to this difference, Fig. 3 is realized with the technology of two kinds of thinkings of Fig. 2 in other aspects, has no difference.
The thinking that either Fig. 2 or Fig. 3 are realized can be reinforced to listed by address list for perfect consideration
The post-production of each physical address.It, can be after receiving address list, first from wherein filtering specifically, cloud server
The physical address for removing pre-recorded content sharing terminal does unnecessary additional fortune to avoid for the content sharing terminal
It calculates.In addition, if multi-section mobile device all sends the same wireless router address list, then cloud server can be considered only
Respond one of address list.Obviously, in spite of being handled in this way, the realization of the present invention is not influenced.
According to Fig. 2 and Fig. 3, both thinkings go to realize whole intelligence system using the present invention, and it is following to be unable to do without the present invention
The several method or device that will be provided.It should be pointed out that the realization of several method below, it is also necessary to be based on elder generation above-mentioned
Knowledge and analysis logic are led, it, ought to can be by reader voluntarily accordingly and in the simple summary for partial content that lower section is made
Hereinbefore obtain.Those skilled in the art should know and understand this accommodation.
Fig. 4 discloses a kind of principle schematic of content to be displayed method for pushing of the present invention, and this method services beyond the clouds
It realizes, includes the following steps in device：
S11, reception include the address list of physical address：
By remote interface, receive what program module built-in in the mobile terminal or content sharing terminal was uploaded
Address list.The address list includes as previously described multiple physical address, these physical address can be mac address of nic,
It can be mobile device international identity code.Multiple physical address in the address list generated are obtained by the program module,
Come from same wireless router, is the physical address for the multiple terminals for accessing same wireless router.The address list is provided
Terminal device, then its physical address be also contained in the address list, therefore, described address list is wrapped by itself
What the terminal corresponding to one of physical address contained provided.Certainly, the identical more parts of address lists of content may almost come simultaneously
From different terminal equipment, such case is referred to analysis above-mentioned and only responds last a address list.
S12, content to be displayed is customized according to physical address.
In this step, the recommended engine realized of cloud server is mainly utilized, based on one or more the object
Manage address customization and the relevant content to be displayed of the physical address.
As previously mentioned, cloud server utilizes the history internet record of the daily generation of terminal mobile device, history is surfed the Internet
Record is associated with the physical address of mobile device, is stored in the mapping relations of prebuild physical address and history internet record
Database in, further, using the key feature in these history internet records, such as involved by the history internet record
One product keyword, established in the database these key features to certain contents to be displayed mapping relations and dependency number
According to record, in this way, the database is just stored with the number for being directly or indirectly mapped to the content to be displayed from the physical address
According to.Database can be stored in cloud computing server shown in FIG. 1 in case cloud application server accesses.
The crawl acquisition of data, is directed to the terminal of respective physical address in database, can also derive from once
Pass through the online activity of the account of the terminal access.The latter extends on the other terminal devices logged in the account
These history internet records are associated with the foundation of the physical address of the mobile terminal, are considered as and hold movement end by internet records
Thus the object for pushing content to be displayed can be directed to specific individual by the history internet record of the user at end, realize
Accurately personalized recommendation effect.
History internet record involved by database, as background program module to the machine where terminal device or the account
The online activity of device is monitored acquisition, including terminal user the keyword of search engine is carried out analysis data,
Web page access data to major shopping platform, the extraction data of functional character etc. to the various application software of the machine.Such as
It is such, if certain data is acquired, and which kind of data acquired, how preprocessing etc. is carried out to this kind of data, it can be by ability
Field technique personnel are realized easily according to general knowledge known in this field, therefore are not repeated.
It is appreciated that the customization for the related content to be displayed that this step is carried out based on physical address, is carried based on above-mentioned
The database technology of confession and realize, that is, according to from physical address to history internet record (can refer to specifically its spy
Levy data, these characteristics can also be directly directed to specific content to be displayed) between mapping relations and history online
Record characteristic is to the correspondence between content to be displayed, using this incidence relation, using a physical address as entrance,
By operation, at least one content to be displayed associated with the physical address is obtained.
As previously mentioned, if cloud server, either in cloud application server or cloud computing server, storage
There is the physical address of the content sharing terminal, then when recommended engine is for each physical address customization content to be displayed beyond the clouds,
First the physical address of one or more content sharing terminals can be removed, not recommend content to be displayed for it, be based only on it
The related content to be displayed of physical address customization of remaining mobile terminal, can be to avoid unnecessary overhead.
As previously mentioned, this step obtains in corresponding address list after the content to be displayed of each physical address, according to it
With the agreement of push target terminal, processing is formatted to content to be displayed.Specifically see Fig. 2 and content shown in Fig. 3
List, the contents list not only contain the resource identification for being directed toward specific content to be displayed, also contain and be characterize how to make target
Terminal orderly executes the instruction of display.Even directly content to be displayed can be embedded in the contents list and directly transmitted.This
Field technology personnel it is to be understood that regardless of contents list format, as long as can abide by itself and target terminal agreement, i.e.,
The implementation of the present invention is not influenced.As for the content to be displayed, visual content is referred mainly to, including video, image, picture are very
To text formatting etc., high in the clouds can be present in a file format and be transmitted, high in the clouds can also be present in the format of URI
Database is simultaneously transmitted, and realization method naturally also very flexibly, can freely be realized by those skilled in the art completely.Really
So, although Partial key feature is appointed as " content to be displayed " by the present invention, those skilled in the art are it is to be understood that according to this hair
It is bright that this principle is realized based on physical address, it is any to attempt to use non-visualization file and its resource identification, attempt to replace aforementioned
The mode of visual content is regarded as the equivalent replacement to the present invention, and the initiative spirit for being not construed as escaping the present invention is real
Matter.
S13, it content to be displayed is pushed to terminal shows.
The main task of this step is that the content to be displayed that previous step is obtained is pushed to target terminal namely aforementioned
Content sharing terminal.
Need to be noted that, access same router content sharing terminal may have as previously described it is multiple, or
Although only there are one terminals, might have multiple for showing identical content display or the content sharing terminal
An only intermediate public storage area, have multiple local terminals read from the intermediate storage region it is newest it is to be shown in
These contents to be displayed are shown that such case also should be regarded as a content sharing terminal by appearance.
When this step pushes content to be displayed, the explanation of forgoing relationship contents list is compareed, could be aware that, pair of push
As being usually push piece of content list.Certainly it is also not excluded for directly pushing content to be displayed file itself.Therefore, institute of the present invention
The content to be displayed of finger, it is thus understood that both included the file of carrying content to be displayed, and also included only referring to be oriented to show this
The associated abstract information of a little files, i.e., above-mentioned contents list only summarize example as one of content to be displayed, should not manage
Solution is the limitation to the form and content of the content to be displayed.These are pushed to mesh with the content of content tabular form transmission
After marking terminal, it will be parsed and executed by target terminal, finally play or show in target terminal, realize the mesh of content share
's.
About the push pipeline between content sharing terminal and cloud server, the realization of the present invention is not restricted.Specifically
For, if content sharing terminal establishes long linking communications with cloud server, at any moment, cloud server is equal
The content to be displayed can be sent in the content sharing terminal and realize push.If content sharing terminal and cloud service
Communication is not realized between device in a manner of long link, but contact is established with mailbox or other intermediate nodes, and by interior
Hold the content for sharing terminal timing reading mail or intermediate node and realizes the communication with cloud server, then, cloud service
For example described contents list of content to be displayed can be first sent in mail or the other cyberspaces of both sides' agreement by device, then by
Download those contents to be displayed from the mail or other cyberspaces to content sharing terminal this purpose, equally may be implemented from
This push function of the high in the clouds to content sharing terminal.
It undoubtedly can be with needle on the basis of being collected data by this revealed content to be displayed method for pushing of Fig. 4
To the physical address of a certain mobile terminal, realize that the individualized content of intelligent accurate is recommended, therefore, content sharing terminal is played
Or the information of display, just more targetedly, for advertisement field, commercial effect undoubtedly greatly enhances.Disclosed above
It is a kind of implementation method, and from the visual angle of function module, aforementioned three big step can be realized by three units respectively,
The address list is received by a receiving unit；It is realized based at least one described by a customization units
Physical address customization with the relevant content to be displayed of the physical address；By a push unit by the content to be displayed
Push at least one terminal for accessing the wireless router.The basis of correlation technique realization has been disclosed in detail in the present invention
On, those skilled in the art know this accommodation certainly, without repeating.
As previously mentioned, the realization of content to be displayed method for pushing, is to be based on mobile terminal or logged in the mobile terminal
The data that are acquired of account based on, also, customization of the method for pushing to content to be displayed substantially can also be by certain
One mobile terminal is realized by sending physical address to guide, moreover, the target of the method for pushing is provided for the mobile terminal
The content to be displayed of customization, therefore, mobile terminal, which is equivalent to have in itself, realizes a kind of content to be displayed method for subscribing
Ability.For this purpose, the present invention further discloses a kind of content to be displayed method for subscribing by Fig. 5, so as to make mobile terminal it is silent,
Intelligently realize the real-time reservation of user's information of interest.
Referring to Fig. 5, a kind of revealed content to be displayed method for subscribing mobile terminals shown in Fig. 1 preferably of Fig. 5
Middle realization, and specifically, realized by the built-in program module of mobile device.Its specific step disclosed below
Suddenly：
S31, acquisition physical address and corresponding history internet record are to high in the clouds：
As previously mentioned, being loaded with the program module on mobile terminals, one of function of the program module is to adopt
Collect the history internet record that is carried out by this mobile terminal, and by the physical address of the history internet record and this mobile terminal
It is sent to cloud server together as data, is stored that data into database by cloud server.Similarly, the object
Address is managed, acquiescence can use MAC Address, or by program module after mobile terminal establishes communication protocol with IMEI, use
IMEI is as physical address.
As previously mentioned, history internet record, acquisition is monitored by the program module to the online activity of terminal device, packet
Include analysis data, the web page access number to major shopping platform that terminal user carries out the keyword of search engine
According to, to the extraction data of functional character etc. of the various application software of the machine.It is such, if certain data is acquired, and
Which kind of data is acquired, how preprocessing etc. is carried out to this kind of data, it can be by those skilled in the art according to known in this field normal
Know and realized easily, therefore does not repeat.
As previously mentioned, the program module is the common name to single or multiple homogeneous units, it, can in a mobile terminal
To realize above-mentioned this data acquisition function by the respective program module of several different applications.For example, " 360 mobile phones
Can include described in one in assistant ", " 360 cleaning master ", " 360 mobile guards ", " 360 browser " four fatware
Program module, while running in same portion's mobile terminal, wherein the program module in " 360 browser " is responsible for acquiring user's
The history internet record of web page access, the safety on line that the program module in " 360 mobile guards " can be responsible for acquiring user are visited
Ask the history internet record of behavior.
As previously mentioned, although the realization of the present invention is not necessarily dependent on traditional account system, it is also compatible with this conventional bulk
System.Specifically, if user has logged in some account in the application software where program module, program module is in history
The data mart modeling for netting record, can be further associated with current login account.For example, under current account state, gone through described
History internet records and physical address are sent to high in the clouds, and this kind of data are stored and are associated with by cloud server above-mentioned
In corresponding account.Similarly, base can also be realized by similar program module in other terminals of desktop computer etc
In the acquisition of the history internet behavior of the account, and it is also stored into cloud server and is associated with account foundation, this feelings
Under condition, the history internet record based on physical address and the internet records based on account are realized into organic combination, make the present invention
The perfection realized to traditional account system is compatible.
It should be pointed out that although the data acquisition function that this step is realized is the data-pushing for realizing cloud server
Basis, but in the method, with other steps and there is no limit any time.For example, user is possibly also with account system
It generated history internet record and had been recorded in high in the clouds, and log in the account in this mobile terminal for the first time, although this movement
Terminal still has the function of the acquisition of the data described in this step, but it is then inessential for the realization of follow-up two big steps before
It carries.Therefore, the realization of this step and subsequent step, on the visual angle of computer processes, the not context in existence time.
S32, the address list containing physical address for obtaining access wireless router：
In a previous step, program module realizes the function of data acquisition, and in this step, mobile terminal also needs to
The function of obtaining address list is realized by the program module.
The realization method for obtaining the physical address for the terminal for accessing same wireless router is ripe for those skilled in the art
Know.Wherein, it obtains the mode of MAC Address, in a kind of example, using mobile host computers in ARP scientific discovery LANs, can obtain
Take the MAC Address of each host；For another example, the WiFi access point management softwares for utilizing " 360 free WiFi " etc, with wireless routing
Device establishes communication, the legal MAC Address for obtaining the terminal for accessing same wireless router.IMEI is obtained then to need by mobile terminal
The communication protocol based on IMEI is first established with wireless router, program module could obtain the end for accessing the wireless router
The IMEI at end.
The physical address for no matter obtaining each terminal for accessing current wireless router in which way, for program module
For, it is to be managed with certain electronic format, therefore referred to as address list.The physical address that the address list includes,
The general physical address for also including this mobile terminal itself further includes that foregoing teachings share the physical address of terminal and (are especially and exist
When obtaining MAC Address).Therefore, which substantially covers same LAN segment or same gateway different segment
The physical address of all terminals.
It should be pointed out that in this method, this step is realized by the program module of mobile terminal, obtains one physically
Location, constitutes the technical foundation that this method realizes content subscription, this process is being executed automatically from the background by program module.If
The present invention mobile terminal program module be not equipped with obtain address list function, and turn realized by content sharing terminal, then according to
The realization of the other methods of the present invention and the aforementioned system by the several method constructs of the present invention is not influenced so, this principle obviously can be with
In the past it hereinafter can be seen that.
S33, the display content that address list changes remaining terminal to high in the clouds is sent.
" remaining terminal " designated herein, generally refers to content sharing terminal above-mentioned.Due to as previously mentioned, content share
The number and realization framework of terminal can be with flexible configurations, therefore, and this method eventually leads to the content point that display content changes
The number for enjoying terminal can be one or more.
The change of the display content of content sharing terminal, it is clear that the content row pushed from high in the clouds received depending on it
The variation of table, the specifically variation of its content to be displayed received.And the variation of content to be displayed, then start because in cloud service
The address list that device is received.It can be seen that described address list is sent to high in the clouds by this step, it is based on by cloud server
The physical address corresponds to customization content to be displayed, is then sent to the contents list formed by content to be displayed respectively by high in the clouds
A relevant content sharing terminal, you can realize the display content to the content sharing terminal for accessing current wireless router jointly
Change.
As it can be seen that the content to be displayed method for subscribing that the present invention executes on mobile terminals, realize pair same with common access
The automatic subscription of the display content of the content sharing terminal of one wireless router, the content shown by content sharing terminal is in theory
On will be consistent with the history internet record of mobile terminal holder, have precisely and personalized carry out commending contents
Feature is suitable for advertisement, product introduction scene.
The content to be displayed method for subscribing for adapting to the present invention can further realize a kind of content to be displayed subscription device,
The device is realized using collecting unit, acquiring unit and transmission unit cooperation.Wherein, collecting unit is for acquiring this terminal object
Reason address is sent to high in the clouds with corresponding history internet record and is stored；The acquiring unit for obtain access currently without
The physical address of the terminal of line router forms address list；The transmission unit for sending described address list to high in the clouds,
To change at least one remaining terminal for accessing the wireless router by being customized based on the physical address by high in the clouds
Show content.
Above-mentioned content to be displayed method for subscribing gives a kind of scheme carrying out active subscription, and content sharing terminal is only
Only work as a final receptor of this method.Program module therein realizes two kinds of functions, first, surfing the Internet to history
Record carries out data acquisition, second is that obtaining and sending address list, exactly realizes the function of actively subscribing to by second of function.
However, the content to be displayed update method for the present invention that will be disclosed below, will provide it is a kind of by content sharing terminal actively and
The content updating method that immobile terminal is actively realized.
It please refers to shown in Fig. 6, content to be displayed update method of the invention is realized in content sharing terminal, to lead to
It crosses the active triggering of the content sharing terminal and obtains and show the content to be displayed.This method regards content sharing terminal
For the equipment with function is actively subscribed to, mainly adapt to aforementioned mobile terminal program module only have it is above-mentioned the first
The case where function, i.e. data acquisition function, or adapt to user and preceding using program module, in the so-called nothing of the access present invention
Do not have the case where program module when line router.In this case, second of function of foregoing routine module,
I.e. it obtains and sends the function of address list and can be realized by this method.This method comprises the following steps：
The address list of S51, acquisition comprising physical address is sent to high in the clouds：
Similarly, in this method, equipped with program module, which only needs to realize above-mentioned second content sharing terminal
Kind function obtains the physical address for the terminal for accessing current wireless router and forms address list, is ultimately sent to high in the clouds
Server does follow-up push operation.As to how obtain the physical address, method is same as aforementioned, has also been this field skill
Art personnel are grasped, without repeating.
In the system that one is built by the present invention, if mobile terminal is each equipped with content sharing terminal described in realization
Second of function is to obtain the program module of the simultaneously function of forwarding address list, it is possible to as previously described by cloud server
Only response wherein any one address list, to avoid unnecessary overhead.Certainly, if it is considered that waiting showing according to aforementioned
The system for showing content subscription method to build the present invention, then content sharing terminal also can be without the setting program module.It changes
Yan Zhi, the program module for obtaining and forwarding for realizing address list, for accessing the network rings of same wireless router simultaneously
For border, it both can only configure in the terminal, also can only configure in content sharing terminal, but also can both configure simultaneously
Mobile terminal configures in content sharing terminal again.When this program module is only configured in mobile terminal, mobile terminal is realized
The active of content to be displayed is subscribed to, and when configuration is in content sharing terminal, then mobile terminal does not have the effect actively subscribed to,
And it is shown according to networking situation active obtaining content to be displayed by content sharing terminal.
S52, the content to be displayed for obtaining high in the clouds push：
Refering to the aforementioned push process realized in relation to cloud server, when local content shares terminal or remaining movement eventually
It holds after high in the clouds sends address list, high in the clouds is realized according to its method, and pushes contents list, institute to content sharing terminal
It can directly includes content to be displayed and the instruction that characterization enables it orderly be played to state contents list both, can also only include it
Resource identification or the instruction.Refering to aforementioned, high in the clouds push engine answers the message mechanism of agreement according to terminal-pair, generates specific
The message (contents list) of format, so that the message generated can be pushed.Preferably, push form can with but be not limited only to
It is pop-up push and notification bar push.Such as, in android system, the C2DM that Google is provided can be used to service (Google
Cloud Messaging, Google's cloud message) carry out message push (Push), then when generating message, described in satisfaction
The message format of C2DM services generates the message.Contents list can be pushed directly to the hard disk that local content shares terminal
In, a public domain can also be pushed to.No matter which kind of specific encapsulation format and which kind of intermediate medium is passed through, it can be by
This content sharing terminal is correctly identified according to the agreement with high in the clouds agreement.Therefore, in this step, local content shares terminal
The content to be displayed of high in the clouds push need to be only received by its remote interface.
Refering to the foregoing example for recommending application, the interactive process in example high in the clouds and display terminal further below：
According to the historical behavior analysis to user A, it is found that user A has been downloaded and apply Item1, then can determine user A's
Characterized by (download, Item1), wherein Item1 can refer to：Indicate application for using the heading message of Item1.
Push engine obtains one or more associated with the application Item1 according to the application Item1 and waits pushing
The content to be displayed of application.
Preferably, push engine can first judge for the push using Item1 whether be push for the first time, if so,
It can continue to push.If it is not, can then be directly acquired according to the mapping relations stored when pushing for the first time related to using Item1
The content to be displayed for waiting for push application of connection.
In the present embodiment, the content to be displayed of acquisition is relevant waits for that push application is：Using target1, application
Target2 and apply target3.
Further, push engine waits for that corresponding one or more recommendations pattern is established in push application according to one or more.
In the present embodiment, the recommendation pattern of push engine foundation may include：
Recommendation pattern 1：{ (download, Item1), target1 }；
Recommendation pattern 2：{ (download, Item1), target2 }；
Recommendation pattern 3：{ (download, Item1), target3 }.
Push engine calculates the corresponding feature of the recommendation pattern according to presetting scoring tactics and scores.
In the present embodiment, the set that above-mentioned recommendation pattern 1, recommendation pattern 2 and recommendation pattern 3 form constitutes recommendation mould
Formula matrix constitutes the contents list, where the resource for not only having characterized content to be displayed, but also characterizes the instruction sequentially played.Its
In, the corresponding initial value of each recommendation pattern is carried in the recommendation pattern matrix.Preferably, the initial value can be by
Those skilled in the art flexibly set, and details are not described herein again.Push engine is calculated and is pushed away under recommendation pattern matrix according to initial value
Recommend pattern 1, recommendation pattern 2 and the scoring of 3 corresponding feature of recommendation pattern.
Push engine makees the content to be pushed under the corresponding recommendation pattern indicated of feature scoring for meeting setting score value
For the content to be displayed of the first push application.
In the present embodiment, if 3 corresponding feature of the recommendation pattern 1 being calculated, recommendation pattern 2 and recommendation pattern
Scoring is：8,7,6, and set score value as 5, then, it can will apply target1, right using target2 and application target3 institutes
The content to be displayed answered shows that content is pushed together as the first push.
If push engine screens to obtain from application target1, using target2 and using target3 and presetting rule
What is matched applies target1, using target2.For example, being pushed in total during history pushes using target3
10 times, and it was only downloaded primary, conversion ratio 1/10, it is less than given threshold 0.4；And using target1 and application
The conversion ratio of target2 is then all higher than 0.4.Therefore further target1 and application target2 will can be applied as the at this time
The content to be displayed of two push echelons.Then, push engine is commented according to application target1 features corresponding with application target2
The score value size divided is ranked up to application target1 and using target2, and generates corresponding the Resources list A and instruction institute
State the uniform resource position mark URL A of the Resources list A.Push engine generates according to Android message push format and carries URL A
Contents list A.Push engine pushes to content sharing terminal by contents list A is pushed, and is shown in the next step.
In the present embodiment, it is clicked at content sharing terminal as user and checks the contents list A, and described in click
When URL A, push engine can respond this clicking operation, call the Resources list A, and be shown to user.Preferably, institute
The description information being described in the Resources list A using target1 and application target2 is stated, and/or applies target1 and application
The label information of target2, and/or the download address of application target1 and application target2 link.
Be mingled with narration in described above recommends the example that is carried out of scene with application, also contains a kind of PUSH message and arrives
The method of terminal, it is first determined then target user obtains the spy of the historical operation behavior and contents of object that include target user
Sign, the first push content is determined according to feature；And it is further filtered out from the first push content and meets presetting rule
Second push content.As it can be seen that the second push content finally determined is that push object (target user) is determined and passes through successively
The screening of user characteristics and presetting rule, therefore, the application of push is more in line with behavior and the hobby of user, specific aim
By force, accuracy is high.
Although in the present invention, being recommended as scene with application and having carried out exemplary illustration, this scene is only the present invention
A minimum application example, the generally known property of the realization technology for illustrating the recommended engine, those skilled in the art
It should be appreciated that should not understand the realization of the present invention as limitation.
S53, the display content to be displayed：
As previously mentioned, present disclosure shares terminal, it is particularly suitable for refering in particular to multimedia advertising equipment, such equipment
It is characterized in that providing the display screen of certain size, advertisement picture is played in display screen.Therefore, the contents list is included
Specific file pointed by content to be displayed or its resource identification, by being video, image, picture or text as previously described
File.After content sharing terminal receives the contents list, contents list is parsed, if waiting showing in contents list
Show that content is specific file, then can directly extract use；If it is the resource identification for being directed toward a certain address, stream matchmaker can also be used
Body technique uses the resource identification.After content sharing terminal successfully parses the contents list, corresponding sheet can be called
Ground playout software, the orderly play instruction for being included according to contents list play every content to be displayed, are shown in its screen
Show.The present displayed content of content sharing terminal is also just updated.
As can be seen that the content to be displayed update method of the present invention, had both allowed actively to realize itself by content sharing terminal
The update of content to be displayed, and the update for the display content realized by the subscription of remaining mobile terminal silence can be contained.Therefore, originally
Method can carry out region with aforementioned approaches method perfect adaptation, the content sharing system, content addressed for building present invention front
Targetedly commending contents precisely, personalized.
Similarly, content to be displayed update method of the invention can be by constructing a content to be displayed updating device come real
Existing, which includes acquiring unit, receiving unit and display unit, wherein the acquiring unit is worked as obtaining access
The physical address of the terminal of preceding wireless router forms address list and is sent to high in the clouds；The receiving unit, for receiving cloud
It is that high in the clouds is obtained based on physical address customization to hold the content to be displayed of push, the content to be displayed；The display list
Member, for showing the content to be displayed.
After disclosing several content to be displayed processing methods of the present invention and corresponding device in detail, come in one
Step combines Fig. 7 and Fig. 8, and the present invention attempts the frame provided by two figure, based on terminal operation, introduces one and is suitable for taking off
Show the example of the course of work of the system of the accomplished in many ways by the present invention.
Please referring initially to Fig. 7, which mainly discloses data acquisition：
It is assumed that tri- users of A, B, C operate on its handset respectively in different time, wherein：
A：In its mobile phone access product A1 parameters, mobile phone logs in same account with its computer, also, once in computer
On logged in the account in the state of, the webpage for having accessed product A2 understands price therein.
B：Its mobile phone and computer are based on same account and log in, and the page for having accessed books B1 on mobile phone first understands it
Price has accessed the details page of books B2, also, by the link of the B2 pages, has been also knows about arrangement for reading B3 on computers
Details page.
C：The details page of certain underwear finished product has only been chosen in the state that mobile phone is not logged in account.
Above access of several users in different time to the equipment of itself, can by its equipment for realizing data
The program module of acquisition monitors, and is extracted to data therein, to sum up the history internet record of each user.This
The physical address of a little history internet records and its equipment is be delivered to high in the clouds and is stored, and high in the clouds can be carried for these data
For two kinds for the treatment of principles：
One, after the mobile phone history internet record of A, B, C being formatted (such as extracting name of product therein) respectively, with A,
B, the mobile phone one-to-one correspondence of C establishes mapping relations, in storage to the corresponding database in high in the clouds.
Two, for two users of A, B, and this two users were once accessed in webpage based on same account on computers
Hold, and be also configured with the program module acquired for realizing data on computer, therefore, either on computer or mobile phone
History internet record can be established by the account and be associated with, can further be associated with the physical address of the mobile phone of A, B,
Therefore, the mapping relations between history internet record and terminals physical address, corresponding concrete database are also all established
It stores in database.
Thus high in the clouds just plays the characteristics of its big data, collect to chronicity the physical address of each portion's mobile terminal and pass through
The history internet behavior that the mobile terminal or account logged on it access, the basis as commending contents.Extremely
Example is preceding having been given in incidence relation between history internet record and content to be displayed, and can be by people in the art
Member realizes easily, repeats no more for this reason.
Further referring to Fig. 8, when tri- mobile phones of A, B, C enter the region where content sharing terminal, and and content
When sharing the terminal same wireless router of access, either still obtained by any one or plurality of mobile phones by content sharing terminal
It accesses the physical address of the wireless router and forwards it to high in the clouds, can realize the content displaying effect of personalized customization.
For high in the clouds, the aforementioned database being associated to history internet record and physical address is had been provided with, is led to
Excessive data analysis engine technology, high in the clouds can be so as to according to the corresponding contents to be displayed of physical address acquisition；Then pass through
After its personalized recommendation engine formats, it is pushed to the content sharing terminal with ad display screen.
For content sharing terminal, the contents list of high in the clouds push is understood, it can be according to the sequence of A, B, C, to each
User shows different ad contents.Specifically, for user A, it can accordingly show that the related advertisement of product A1, A2 regards
Frequently；For user B, the ad content of books B1, B2 and arrangement for reading B3 can be accordingly shown；It, can be with and for user C
Show ad content related with products such as underwear, perfume, scarfs.Here it is necessary to, it is emphasized that in the display of user C
Hold, why from underwear expands to perfume and scarf, exactly gone through as previously mentioned, being realized using big data engine technology by high in the clouds
History internet records are realized to the conversion between target content to be displayed.
In conclusion realizing the subscription of completely new content to be displayed the present invention is based on the physical address of terminal device, pushing away
It send and update method, it is not necessary to traditional account system is depended on, and realizing more has the interior of region specific aim and accurately personalization
Hold push, is suitable for the application of the fields such as advertisement, displaying.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (8)
1. a kind of content to be displayed method for pushing, which is characterized in that this approach includes the following steps：
Address list is received, it includes the physical address at least one terminal for accessing same wireless router；
One or more of described address list physical address, the push strategy packet are determined according to preset push strategy
It includes:Crowd that the activity of the user, history push times, the product indicated by the content of push are adapted to, the gender of user, year
At least one of age, occupational information；
Based at least one the physical address customization and the relevant content to be displayed of the physical address；The content to be displayed
Customization, based on the database realizing of prebuild data mapping relations, the database is pre-stored with from the physical address
The data of the content to be displayed are directly or indirectly mapped to, the crawl of data wherein in database, from respective physical
The history internet record of the terminal of location and/or account by the terminal access；It obtains associated with the history internet record
One or more wait for push application content to be displayed, according to one or more wait for push application establish corresponding one or more
A recommendation pattern, the recommendation pattern include：
Recommendation pattern 1：{ (download, Item1), target1 },
Recommendation pattern 2：{ (download, Item1), target2 },
Recommendation pattern 3：{ (download, Item1), target3 }；Wherein, Item1 is the application that user has downloaded, described
Target1, target2, target3 are to wait for push application with using Item1 is relevant；
The corresponding feature scoring of the recommendation pattern is calculated according to preset scoring tactics, and the feature for meeting setting score value is commented
Content to be displayed of the content to be pushed as the first push application under the recommendation pattern indicated corresponding to point；
The content to be displayed is pushed at least one content sharing terminal for accessing the wireless router.
2. content to be displayed method for pushing according to claim 1, which is characterized in that the crawl of data in database comes
The history internet record of terminal derived from respective physical address and/or the account by the terminal access.
3. content to be displayed method for pushing according to claim 1, which is characterized in that when pushing the content to be displayed,
More parts of contents to be displayed of the multiple physical address of correspondence or its resource identification are formatted and to form contents list and pushes.
4. a kind of content to be displayed pusher, which is characterized in that the device includes：
Receiving unit, for receiving address list, described address list includes to access at least one end of same wireless router
The physical address at end；
Push unit, for determining one or more of described address list physical address, institute according to preset push strategy
Stating push strategy includes：Crowd that the activity of the user, history push times, the product indicated by the content of push are adapted to,
At least one of the gender of user, age, occupational information；
Customization units, based at least one the physical address customization and the relevant content to be displayed of the physical address；Institute
The customization for stating content to be displayed, based on the database realizing of prebuild data mapping relations, the database be pre-stored with from
The physical address is directly or indirectly mapped to the data of the content to be displayed, the crawl of data, source wherein in database
The history internet record of terminal in respective physical address and/or the account by the terminal access；Obtain with it is described in history
The associated one or more that net records waits for the content to be displayed of push application, and push application foundation pair is waited for according to one or more
The one or more recommendations pattern answered, the recommendation pattern include：
Recommendation pattern 1：{ (download, Item1), target1 },
Recommendation pattern 2：{ (download, Item1), target2 },
Recommendation pattern 3：{ (download, Item1), target3 }；Wherein, Item1 is the application that user has downloaded, described
Target1, target2, target3 are to wait for push application with using Item1 is relevant；
The corresponding feature scoring of the recommendation pattern is calculated according to preset scoring tactics, and the feature for meeting setting score value is commented
Content to be displayed of the content to be pushed as the first push application under the recommendation pattern indicated corresponding to point；
Push unit, for the content to be displayed to be pushed to at least one content sharing terminal for accessing the wireless router
In.
5. a kind of content to be displayed method for subscribing, which is characterized in that this method comprises the following steps：
It acquires this mobile terminal physical address and is sent to high in the clouds with corresponding history internet record and stored；
The physical address for the terminal for accessing current wireless router is obtained, address list is formed；
Described address list is sent to high in the clouds, to be carried out according to the physical address that preset push strategy determines by high in the clouds
Customization and the display content for changing at least one the content sharing terminal for accessing the wireless router, the push strategy include：
The activity of the user, history push times, the crowd that the product indicated by the content of push is adapted to, the gender of user, the age,
At least one of occupational information；The customization of the content to be displayed, the database based on prebuild data mapping relations are real
Existing, the database is pre-stored with the data that the content to be displayed is directly or indirectly mapped to from the physical address, wherein
The crawl of data in database, the terminal from respective physical address and/or the account by the terminal access are in history
Net record；The content to be displayed that one or more associated with the history internet record waits for push application is obtained, according to one
It is a or it is multiple wait for push application establish corresponding one or more recommendations pattern, the recommendation pattern includes：
Recommendation pattern 1：{ (download, Item1), target1 },
Recommendation pattern 2：{ (download, Item1), target2 },
Recommendation pattern 3：{ (download, Item1), target3 }；Wherein, Item1 is the application that user has downloaded, described
Target1, target2, target3 are to wait for push application with using Item1 is relevant；
The corresponding feature scoring of the recommendation pattern is calculated according to preset scoring tactics, and the feature for meeting setting score value is commented
Content to be displayed of the content to be pushed as the first push application under the recommendation pattern indicated corresponding to point.
6. content to be displayed method for subscribing according to claim 5, which is characterized in that by one or more the step of acquisition
The program module for being installed on this terminal is realized.
7. a kind of content to be displayed update method, which is characterized in that this method comprises the following steps：
The physical address for the terminal for accessing current wireless router is obtained by content sharing terminal, is formed address list and is sent to cloud
End；
The content to be displayed of high in the clouds push is obtained by the content sharing terminal, which is that high in the clouds is pushed away according to preset
The physical address customization that strategy determines is sent to obtain, the push strategy includes：The activity of the user, history push time
Number, push content indicated by product adapted to crowd, the gender of user, the age, at least one of occupational information；Institute
The customization for stating content to be displayed, based on the database realizing of prebuild data mapping relations, the database be pre-stored with from
The physical address is directly or indirectly mapped to the data of the content to be displayed, the crawl of data, source wherein in database
The history internet record of terminal in respective physical address and/or the account by the terminal access；Obtain with it is described in history
The associated one or more that net records waits for the content to be displayed of push application, and push application foundation pair is waited for according to one or more
The one or more recommendations pattern answered, the recommendation pattern include：
Recommendation pattern 1：{ (download, Item1), target1 },
Recommendation pattern 2：{ (download, Item1), target2 },
Recommendation pattern 3：{ (download, Item1), target3 }；Wherein, Item1 is the application that user has downloaded, described
Target1, target2, target3 are to wait for push application with using Item1 is relevant；
The corresponding feature scoring of the recommendation pattern is calculated according to preset scoring tactics, and the feature for meeting setting score value is commented
Content to be displayed of the content to be pushed as the first push application under the recommendation pattern indicated corresponding to point；
At least one content sharing terminal by accessing current wireless router shows the content to be displayed.
8. content to be displayed update method according to claim 7, which is characterized in that this terminal is set using multimedia advertising
It is standby to realize.
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| CN201410613917.9A CN104301436B (en) | 2014-11-04 | 2014-11-04 | Content to be displayed push, subscription, update method and its corresponding device |
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| CN201410613917.9A CN104301436B (en) | 2014-11-04 | 2014-11-04 | Content to be displayed push, subscription, update method and its corresponding device |
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| CN104572864A (en) * | 2014-12-18 | 2015-04-29 | 百度在线网络技术（北京）有限公司 | Method and device for sharing followed information of user |
| CN104639984A (en) | 2015-03-12 | 2015-05-20 | 北京京东方多媒体科技有限公司 | Network set top box and working method thereof |
| CN107688951B (en) * | 2016-08-03 | 2022-03-29 | 美的智慧家居科技有限公司 | Information pushing method and device |
| CN106302748B (en) * | 2016-08-17 | 2020-07-10 | 北京字节跳动科技有限公司 | Cross-media personalized recommendation method and system |
| CN108228625B (en) * | 2016-12-15 | 2022-02-11 | 腾讯科技（深圳）有限公司 | Push message processing method and device |
| CN107040821A (en) * | 2017-03-24 | 2017-08-11 | 李应樵 | Interactive content provides system and method |
| CN107220847A (en) * | 2017-05-16 | 2017-09-29 | 百度在线网络技术（北京）有限公司 | Advertisement placement method, device, server, computer equipment and computer-readable recording medium |
| CN107861753B (en) * | 2017-06-26 | 2020-12-11 | 平安普惠企业管理有限公司 | APP generation index, retrieval method and system and readable storage medium |
| CN108200116A (en) * | 2017-12-01 | 2018-06-22 | 珠海市魅族科技有限公司 | Content delivery method and device, computer installation and readable storage medium storing program for executing |
| CN108512824B (en) * | 2018-01-20 | 2020-10-16 | 福建省数字福建云计算运营有限公司 | Management method of home cloud files and mobile terminal |
| CN108876526B (en) * | 2018-06-06 | 2021-11-02 | 北京京东尚科信息技术有限公司 | Commodity recommendation method and device and computer-readable storage medium |
| CN109145226A (en) * | 2018-08-17 | 2019-01-04 | 百度在线网络技术（北京）有限公司 | Content delivery method and device |
| CN110191462B (en) * | 2019-05-28 | 2022-06-03 | 北京小米移动软件有限公司 | Method, device, medium and equipment for determining mobile terminal |
| CN110602224B (en) * | 2019-09-18 | 2022-11-11 | 上海掌门科技有限公司 | Method, electronic device and computer readable medium for pushing information |
| CN111881340B (en) * | 2020-06-11 | 2024-05-10 | 国家电网有限公司 | Intelligent pushing method, device and equipment based on digital audit platform |
| CN111669447A (en) * | 2020-06-16 | 2020-09-15 | 中国建设银行股份有限公司 | Page display method, device, equipment and medium |
| CN112910665B (en) * | 2021-03-19 | 2022-06-24 | 深圳市欧瑞博科技股份有限公司 | Intelligent security information sending method, server, intelligent control equipment and computer readable storage medium |
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| CN104079962B (en) * | 2014-06-27 | 2017-10-17 | 小米科技有限责任公司 | A kind of method and device for pushing recommendation information |
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| CN103745382A (en) * | 2013-12-27 | 2014-04-23 | 中国联合网络通信有限公司广东省分公司 | Method, device and system of pushing an APP application group of advertising of smart city |
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