CN103745382A - Method, device and system of pushing an APP application group of advertising of smart city - Google Patents
Method, device and system of pushing an APP application group of advertising of smart city Download PDFInfo
- Publication number
- CN103745382A CN103745382A CN201310739884.8A CN201310739884A CN103745382A CN 103745382 A CN103745382 A CN 103745382A CN 201310739884 A CN201310739884 A CN 201310739884A CN 103745382 A CN103745382 A CN 103745382A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- app
- mobile terminal
- intelligent mobile
- label
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 12
- 238000012163 sequencing technique Methods 0.000 claims description 9
- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008878 coupling Effects 0.000 description 1
- 238000010168 coupling process Methods 0.000 description 1
- 238000005859 coupling reaction Methods 0.000 description 1
- 238000007405 data analysis Methods 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a method, device and system of pushing an APP application group of advertising of smart city. The method includes the steps of: gaining a use behavior of each APP,and uploading the use behavior to a behavior record server; each APP possessing one or more labels; according to the use behavior of each APP, the labels correspondingly to the smart mobile terminal labels sorted from most to least and based on the usage count; according to the sort information of the smart mobile terminal labels, gaining an advertisement from an advertisement server, the label of the advertisement matched with the label in the former of the said smart mobile terminal; the content of the advertisement displayed in the APP advertisement of the said smart mobile terminal. The present invention can display the needed advertisement for users based on the use behavior of users, achieving the goal of accurately pushing the advertisements.
Description
Technical field
The present invention relates to moving advertising push technology.
Background technology
Along with the lifting of the universal and network speed of intelligent mobile terminal (mobile phone, panel computer etc.), moving advertising also develops rapidly as a kind of emerging advertisement mode thereupon.At present, many APP(Application) application market is (as pea pods, Android market etc.) APP that downloads to is with advertisement, user is when using APP, will be in the advertisement position of this APP display advertisement, but, the content of these advertisements is all that advertising provider is pre-set, can not suit user's demand, therefore, current user produces resentment for the APP that has advertisement position, all wish can download to without advertisement, pure APP, like this, to advertising provider, be deathblow undoubtedly, but also can the serious development that hinders whole moving advertising.
At present, the advertising display of APP is to have advertisement SDK(software development kit, SDK (Software Development Kit)) module controls, a kind of advertisement demonstration method based on intelligent mobile terminal of recording as the application number Chinese invention patent application that is 201110448189.7.
Some APP also has the functional module of obtaining user behavior, as user behavior SDK module, and a kind of general cell phone software comprehensive development data analysis system and the analytical approach recorded as the application number Chinese invention patent application that is 201210580575.6.
Based on above-mentioned situation, be badly in need of developing and a kind ofly advertisement SDK module and user behavior SDK module knot can be merged into the technical scheme that user shows its required ad content.
Summary of the invention
The object of the invention is to propose a kind of APP application group advertisement sending method, Apparatus and system, it can solve moving advertising and throw in the problem that can not meet user's request.
In order to achieve the above object, the technical solution adopted in the present invention is as follows:
Wisdom city APP application group advertisement sending method, it is applied in the intelligent mobile terminal that multiple APP are installed, and it comprises the following steps:
Step 1, obtain the usage behavior of each APP, and described usage behavior is uploaded to behavior record server; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Step 2, according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Step 3, according to the sequencing information of the label of described intelligent mobile terminal, from Advertisement Server, obtain an advertisement, the sequence of the label of described advertisement and described intelligent mobile terminal matches at the most front label;
Step 4, the ad content of described advertisement is showed in the advertisement position of APP of described intelligent mobile terminal.
The present invention also proposes a kind of wisdom city APP application group advertisement pushing device, and it is applied in the intelligent mobile terminal that multiple APP are installed, and it comprises with lower module:
User behavior SDK module, for obtaining the usage behavior of each APP, and is uploaded to behavior record server by described usage behavior; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Order module, for according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Advertisement SDK module for according to the sequencing information of the label of described intelligent mobile terminal, is obtained an advertisement from Advertisement Server, and the label of described advertisement and the sequence of described intelligent mobile terminal match at the most front label;
Display module, for being showed in the ad content of described advertisement the advertisement position of the APP of described intelligent mobile terminal.
The present invention also proposes a kind of wisdom city APP application group advertisement pushing system, and it comprises with lower module:
User behavior SDK module, is located in intelligent mobile terminal, for obtaining the usage behavior of each APP, and described usage behavior is uploaded to behavior record server; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Order module, is located in behavior record server, for according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Advertisement SDK module, is located in Advertisement Server, for according to the sequencing information of the label of described intelligent mobile terminal, obtains an advertisement from Advertisement Server, and the label of described advertisement and the sequence of described intelligent mobile terminal match at the most front label;
Display module, is located in intelligent mobile terminal, for the ad content of described advertisement being showed in to the advertisement position of the APP of described intelligent mobile terminal.
Above-mentioned usage behavior is activated to described intelligent mobile terminal input control signal by user.
The present invention has following beneficial effect:
Can, according to user's usage behavior, for user shows the ad content of its demand, reach the object of accurate advertisement.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the wisdom city APP application group advertisement sending method of the embodiment of the present invention one;
Fig. 2 is the structural representation of the wisdom city APP application group advertisement pushing device of the embodiment of the present invention one;
Fig. 3 is the flow structure schematic diagram of the wisdom city APP application group advertisement pushing system of the embodiment of the present invention two.
Embodiment
Below, by reference to the accompanying drawings and embodiment, the present invention is described further.
Embodiment mono-
As shown in Figure 1, a kind of wisdom city APP application group advertisement sending method, it is applied in the intelligent mobile terminal that multiple APP are installed, and it comprises the following steps:
Step S01, obtain the usage behavior of each APP, and described usage behavior is uploaded to behavior record server; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels.For example, each APP is embedded with user behavior SDK module and advertisement SDK module, so, each user behavior SDK module is just carried out associated with a corresponding APP, or, user behavior SDK module is a software program independently, and while obtaining, APP is set to unique ID just can be by APP and usage behavior binding.Advertisement SDK module can be also a software program independently.An APP can provide many services, therefore, can have multiple labels, and for example, the label of enquiring vehicle APP violating the regulations can be car, also can represent car with 01, and the APP(of service for life class comments on as masses) label can have cuisines, amusement etc.Usage behavior is except access times, the Word message that can also have user to input.Described intelligent mobile terminal can be identified by machine code, also can be by the user ID identification of registration.
Step S02, according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as.For example, it is 10 that user uses the number of times of car class APP, and using the number of times of cuisines teaching class APP is 5 times, and label order is car, cuisines.
Step S03, according to the sequencing information of the label of described intelligent mobile terminal, from Advertisement Server, obtain an advertisement, the sequence of the label of described advertisement and described intelligent mobile terminal matches at the most front label.Often, just sequence is front for which kind of label record.Advertisement in Advertisement Server has all preset label information.
Step S04, the ad content of described advertisement is showed in the advertisement position of APP of described intelligent mobile terminal.
As shown in Figure 2, a kind of wisdom city APP application group advertisement pushing device, it is applied in the intelligent mobile terminal that multiple APP are installed, and it comprises with lower module:
User behavior SDK module, for obtaining the usage behavior of each APP, and is uploaded to behavior record server by described usage behavior; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Order module, for according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Advertisement SDK module for according to the sequencing information of the label of described intelligent mobile terminal, is obtained an advertisement from Advertisement Server, and the label of described advertisement and the sequence of described intelligent mobile terminal match at the most front label;
Display module, for being showed in the ad content of described advertisement the advertisement position of the APP of described intelligent mobile terminal.
Embodiment bis-
The present embodiment is that from the difference of embodiment mono-position of software module installation is different.Specific as follows:
As shown in Figure 3, a kind of wisdom city APP application group advertisement pushing system, it comprises with lower module:
User behavior SDK module, is located in intelligent mobile terminal, for obtaining the usage behavior of each APP, and described usage behavior is uploaded to behavior record server; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Order module, is located in behavior record server, for according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Advertisement SDK module, is located in Advertisement Server, for according to the sequencing information of the label of described intelligent mobile terminal, obtains an advertisement from Advertisement Server, and the label of described advertisement and the sequence of described intelligent mobile terminal match at the most front label;
Display module, is located in intelligent mobile terminal, for the ad content of described advertisement being showed in to the advertisement position of the APP of described intelligent mobile terminal.
The usage behavior of two kinds of embodiment is activated to described intelligent mobile terminal input control signal by user.Because some APP is at running background, with upgrade server or backup server swap data, user behavior SDK module does not record the data of this active operation.
Below, the present invention will be described to enumerate concrete example, so that understand technical scheme of the present invention.
User uses the enquiring vehicle APP that breaks rules and regulations, and in behavior record server, the record of the label corresponding with described user adds 1, and behavior record server for the result of this user's label record is: car 10 times, house property 5 times, wine 3 times.
User's intelligent mobile terminal subordinate act is recorded and in server, is obtained this and record result, then sorts, or the direct own computing sequence of behavior record server.
User is when opening the APP of advertisement position, described intelligent mobile terminal obtains the advertisement with car tag match from Advertisement Server, with the quantity of the advertisement of car tag match may have multiple, can random display, also can show according to the sequence of Advertisement Server.Or Advertisement Server subordinate act is recorded and is obtained ranking results in server, in the advertisement position of the APP then according to ranking results, the advertisement pushing of coupling being opened to user.
For a person skilled in the art, can be according to technical scheme described above and design, make other various corresponding changes and distortion, and these all changes and distortion all should belong to the protection domain of the claims in the present invention within.
Claims (6)
1. wisdom city APP application group advertisement sending method, it is applied in the intelligent mobile terminal that multiple APP are installed, and it is characterized in that, comprises the following steps:
Step 1, obtain the usage behavior of each APP, and described usage behavior is uploaded to behavior record server; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Step 2, according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Step 3, according to the sequencing information of the label of described intelligent mobile terminal, from Advertisement Server, obtain an advertisement, the sequence of the label of described advertisement and described intelligent mobile terminal matches at the most front label;
Step 4, the ad content of described advertisement is showed in the advertisement position of APP of described intelligent mobile terminal.
2. wisdom as claimed in claim 1 city APP application group advertisement sending method, is characterized in that, described usage behavior is activated to described intelligent mobile terminal input control signal by user.
3. wisdom city APP application group advertisement pushing device, it is applied in the intelligent mobile terminal that multiple APP are installed, and it is characterized in that, comprises with lower module:
User behavior SDK module, for obtaining the usage behavior of each APP, and is uploaded to behavior record server by described usage behavior; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Order module, for according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Advertisement SDK module for according to the sequencing information of the label of described intelligent mobile terminal, is obtained an advertisement from Advertisement Server, and the label of described advertisement and the sequence of described intelligent mobile terminal match at the most front label;
Display module, for being showed in the ad content of described advertisement the advertisement position of the APP of described intelligent mobile terminal.
4. wisdom as claimed in claim 3 city APP application group advertisement pushing device, is characterized in that, described usage behavior is activated to described intelligent mobile terminal input control signal by user.
5. wisdom city APP application group advertisement pushing system, is characterized in that, comprises with lower module:
User behavior SDK module, is located in intelligent mobile terminal, for obtaining the usage behavior of each APP, and described usage behavior is uploaded to behavior record server; Wherein, described usage behavior comprises access times, and described behavior record server stores has the related information of corresponding intelligent mobile terminal, APP and usage behavior, and each APP has one or more labels;
Order module, is located in behavior record server, for according to the usage behavior of each APP, to label corresponding to described intelligent mobile terminal mark, and according to access times to label according to being sorted less by as many as;
Advertisement SDK module, is located in Advertisement Server, for according to the sequencing information of the label of described intelligent mobile terminal, obtains an advertisement from Advertisement Server, and the label of described advertisement and the sequence of described intelligent mobile terminal match at the most front label;
Display module, is located in intelligent mobile terminal, for the ad content of described advertisement being showed in to the advertisement position of the APP of described intelligent mobile terminal.
6. wisdom as claimed in claim 5 city APP application group advertisement pushing system, is characterized in that, described usage behavior is activated to described intelligent mobile terminal input control signal by user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310739884.8A CN103745382A (en) | 2013-12-27 | 2013-12-27 | Method, device and system of pushing an APP application group of advertising of smart city |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310739884.8A CN103745382A (en) | 2013-12-27 | 2013-12-27 | Method, device and system of pushing an APP application group of advertising of smart city |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103745382A true CN103745382A (en) | 2014-04-23 |
Family
ID=50502398
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310739884.8A Pending CN103745382A (en) | 2013-12-27 | 2013-12-27 | Method, device and system of pushing an APP application group of advertising of smart city |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103745382A (en) |
Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103974098A (en) * | 2014-05-30 | 2014-08-06 | 珠海迈科电子科技有限公司 | User-demand-based advertisement push method and system on set top box |
| CN104301436A (en) * | 2014-11-04 | 2015-01-21 | 北京奇虎科技有限公司 | Push method and device of content to be displayed, subscription method and device of content to be displayed and update method and device of content to be displayed |
| CN104361508A (en) * | 2014-11-21 | 2015-02-18 | 北京金和软件股份有限公司 | Advertisement precision marketing method based on APP self-service platform |
| CN104700289A (en) * | 2015-03-17 | 2015-06-10 | 中国联合网络通信集团有限公司 | Advertising method and device |
| CN106548373A (en) * | 2016-11-03 | 2017-03-29 | 深圳市品索科技有限公司 | A kind of method and system of multimedia advertising value-added service |
| CN106547798A (en) * | 2015-09-23 | 2017-03-29 | 阿里巴巴集团控股有限公司 | Information-pushing method and device |
| CN106651444A (en) * | 2016-12-20 | 2017-05-10 | 深圳飓风传媒科技有限公司 | Method and system for performing advertisement release by tagging users |
| CN107566148A (en) * | 2016-07-01 | 2018-01-09 | 北京京东尚科信息技术有限公司 | Analysis method, system, device and the terminal of terminal applies operation data |
| WO2018027399A1 (en) * | 2016-08-06 | 2018-02-15 | 柳柏宏 | Method for terminating advertisement push according to user feedback, and push system |
| CN108279961A (en) * | 2017-04-11 | 2018-07-13 | 广州市动景计算机科技有限公司 | Application program promotion method, device and server-side |
| CN108337272A (en) * | 2017-01-19 | 2018-07-27 | 杭州老板电器股份有限公司 | Menu recommends method, server and terminal |
| CN108734498A (en) * | 2017-04-24 | 2018-11-02 | 百度在线网络技术（北京）有限公司 | A kind of advertisement sending method and device |
| CN108765034A (en) * | 2018-06-14 | 2018-11-06 | 广州钉与锤广告有限公司 | A kind of advertisement sending method based on mobile terminal location |
| CN109388446A (en) * | 2017-08-07 | 2019-02-26 | 腾讯科技（北京）有限公司 | A kind of information processing method, device and storage medium |
| CN111738768A (en) * | 2020-06-24 | 2020-10-02 | 江苏云柜网络技术有限公司 | Advertisement pushing method and system |
-
2013
- 2013-12-27 CN CN201310739884.8A patent/CN103745382A/en active Pending
Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103974098A (en) * | 2014-05-30 | 2014-08-06 | 珠海迈科电子科技有限公司 | User-demand-based advertisement push method and system on set top box |
| CN104301436B (en) * | 2014-11-04 | 2018-09-07 | 北京奇虎科技有限公司 | Content to be displayed push, subscription, update method and its corresponding device |
| CN104301436A (en) * | 2014-11-04 | 2015-01-21 | 北京奇虎科技有限公司 | Push method and device of content to be displayed, subscription method and device of content to be displayed and update method and device of content to be displayed |
| CN104361508A (en) * | 2014-11-21 | 2015-02-18 | 北京金和软件股份有限公司 | Advertisement precision marketing method based on APP self-service platform |
| CN104700289A (en) * | 2015-03-17 | 2015-06-10 | 中国联合网络通信集团有限公司 | Advertising method and device |
| CN106547798B (en) * | 2015-09-23 | 2020-07-28 | 阿里巴巴集团控股有限公司 | Information pushing method and device |
| CN106547798A (en) * | 2015-09-23 | 2017-03-29 | 阿里巴巴集团控股有限公司 | Information-pushing method and device |
| CN107566148A (en) * | 2016-07-01 | 2018-01-09 | 北京京东尚科信息技术有限公司 | Analysis method, system, device and the terminal of terminal applies operation data |
| CN107566148B (en) * | 2016-07-01 | 2021-08-03 | 北京京东尚科信息技术有限公司 | Method, system and device for analyzing terminal application operation data and terminal |
| WO2018027399A1 (en) * | 2016-08-06 | 2018-02-15 | 柳柏宏 | Method for terminating advertisement push according to user feedback, and push system |
| CN106548373A (en) * | 2016-11-03 | 2017-03-29 | 深圳市品索科技有限公司 | A kind of method and system of multimedia advertising value-added service |
| CN106651444A (en) * | 2016-12-20 | 2017-05-10 | 深圳飓风传媒科技有限公司 | Method and system for performing advertisement release by tagging users |
| CN108337272A (en) * | 2017-01-19 | 2018-07-27 | 杭州老板电器股份有限公司 | Menu recommends method, server and terminal |
| CN108279961A (en) * | 2017-04-11 | 2018-07-13 | 广州市动景计算机科技有限公司 | Application program promotion method, device and server-side |
| CN108734498B (en) * | 2017-04-24 | 2021-05-28 | 北京小熊博望科技有限公司 | Advertisement pushing method and device |
| CN108734498A (en) * | 2017-04-24 | 2018-11-02 | 百度在线网络技术（北京）有限公司 | A kind of advertisement sending method and device |
| CN109388446A (en) * | 2017-08-07 | 2019-02-26 | 腾讯科技（北京）有限公司 | A kind of information processing method, device and storage medium |
| US10951561B2 (en) | 2017-08-07 | 2021-03-16 | Tencent Technology (Shenzhen) Company Limited | Media information recommendation method, device, and storage medium |
| CN109388446B (en) * | 2017-08-07 | 2021-07-09 | 腾讯科技（北京）有限公司 | Information processing method, device and storage medium |
| CN108765034A (en) * | 2018-06-14 | 2018-11-06 | 广州钉与锤广告有限公司 | A kind of advertisement sending method based on mobile terminal location |
| CN111738768A (en) * | 2020-06-24 | 2020-10-02 | 江苏云柜网络技术有限公司 | Advertisement pushing method and system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103745382A (en) | Method, device and system of pushing an APP application group of advertising of smart city | |
| CN104091277A (en) | Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus | |
| CN109034906A (en) | Anti- cheat method, device, electronic equipment and the storage medium of advertising conversion | |
| CN102945158B (en) | Method and system for automatic classification of application installation on electronic equipment | |
| CN107563836B (en) | Billboard leasing method, server and storage medium | |
| CN108416003A (en) | A kind of picture classification method and device, terminal, storage medium | |
| CN103853433A (en) | Notification message promoting method and device | |
| CN104077715A (en) | Advertisement implementation method based on mobile Internet | |
| CN104133765B (en) | The test case sending method of network activity and test case server | |
| CN103902973A (en) | Electronic advertising board browsing quantity analytic statistic system and operation method thereof | |
| CN109962881A (en) | Intrusion detection method, device and system based on industrial control system | |
| CN108898434A (en) | Advertisement placement method and device | |
| CN103179207B (en) | A kind of data transmission method, system and device | |
| CN102195733A (en) | Intelligent information playing system | |
| CN104954826A (en) | Generating method and apparatus of multi-media file | |
| CN204740607U (en) | AR books | |
| CN106095400A (en) | A kind of application program method for down loading and terminal, communication equipment | |
| KR101437945B1 (en) | Dialog box management system, user terminal, dialog box exposure method and method for configurating dialog box exposure using the same | |
| CN102708002B (en) | Display management method of video card in baseboard management controller (BMC) s, and server | |
| CN107743151B (en) | Content pushing method and device, mobile terminal and server | |
| CN106303011A (en) | The method and device that a kind of theme obtains | |
| US10831795B2 (en) | Method and system for providing target information using application list | |
| CN113382109B (en) | Short message display method and device, electronic equipment and storage medium | |
| CN105653926A (en) | Display method, verification method and display device for verification code picture | |
| CN106357519A (en) | Method for prompting information pushing |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20140423 |
|
| RJ01 | Rejection of invention patent application after publication |