CN104301436A

CN104301436A - Push method and device of content to be displayed, subscription method and device of content to be displayed and update method and device of content to be displayed

Info

Publication number: CN104301436A
Application number: CN201410613917.9A
Authority: CN
Inventors: 杜保江; 吴凯
Original assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Priority date: 2014-11-04
Filing date: 2014-11-04
Publication date: 2015-01-21
Anticipated expiration: 2034-11-04
Also published as: CN104301436B

Abstract

The invention relates to the field of multimedia communication application, and discloses a push method of content to be displayed. The push method comprises the following steps of receiving an address list, wherein the address list contains the physical addresses of terminals having access to the same wireless router; on the basis of one or more physical addresses, customizing the content, related to the physical addresses, to be displayed; pushing the content to be displayed to one or more terminals having access to the wireless router and displaying the content. The invention further discloses a subscription method corresponding to the push method, an update method corresponding to the push method, a push device corresponding to the push method, a subscription device corresponding to the subscription method and an update device corresponding to the update method. Based on the cloud big data technology, the physical addresses serve as recognition features of the terminals, a brand-new intelligent, accurate and personalized content sharing mode is achieved, the new action of offline multimedia sharing is created, and the defects of purposelessness, time waste and resource waste of an offline multimedia sharing display screen are overcome.

Description

Content to be displayed propelling movement, subscription, update method and corresponding device thereof

Technical field

The present invention relates to multimedia communication application, particularly relate to the propelling movement of wherein involved content to be displayed, subscription and update method, and corresponding implement device.

Background technology

Along with the development of advertising page, accurate, the personalized PC end that is recommended in based on large data is accustomed to, and meanwhile, realize holding identical recommendation effect at PC by the account system of continuity PC end, this technology also becomes a reality in mobile terminal.But in online lower multimedia advertising service, such as, with in the large scale display screen advertising scenarios that is medium in building hall, elevator, public place, for the individual service of user crowd, and push the not relevant precedent of display according to the personalized customization of region service object.That is, under current line, multimedia advertising mostly is and carries out the crowd of specific geographical area or samsara or random advertisement are play, and not according to the common feature of these crowds, or the advertisement putting of personalized customization is provided according to one or two people.Therefore, the advantage of large data cannot be played in such below-the-line media medium.

At technological layer, Based PC end account system and the personalized ventilation system realized, that the technology belonging to application layer realizes, need the account depending on user's registration, and realize this account management, then the application module additionally provided must be provided, this just makes this personalized recommendation need user to install corresponding application module on their device, otherwise cannot realize this intelligent recommendation, therefore, this pattern not just to be suitable under line in multimedia equipment yet.Therefore under line, multimedia equipment, as an autonomous device, can not be supplied to the public and carry out account login setting.Even if multimedia equipment can pre-stored or access specific account system, also only cannot rely on application layer technology and self is to identify the personal identification of the public, thus the service of personalized customization is provided further.

Although only set forth at present based on the deficiency of the personalized recommendation technology of account system for advertisement above, but it will be appreciated by those skilled in the art that same situation is also applicable to such as home theater playback equipment, Vending Machine etc. and can accesses in the application of public network.

As can be known from the above analysis, current personalized service, is limited by account system, cannot realize intelligent recommendation.

Summary of the invention

Primary and foremost purpose of the present invention is to provide a kind of account system and can the content to be displayed method for pushing of intelligent recommendation content and corresponding device thereof of being limited to.

Another object of the present invention is to provide a kind of account system and can the content to be displayed method for subscribing of intelligent subscribed content and corresponding device thereof of being limited to.

Another object of the present invention is a kind ofly be not limited to account system and intelligent can upgrade the content to be displayed update method of displaying contents and corresponding device thereof.

For realizing primary and foremost purpose of the present invention, the present invention takes following technical scheme:

The invention provides a kind of content to be displayed method for pushing, the method comprises the following steps:

Receiver address list, it comprises the physical address of the terminal accessing same wireless router;

Based on the content to be displayed that the physical address customization described at least one is relevant to this physical address;

Described content to be displayed is pushed at least one terminal of this wireless router of access.

Preferably, described physical address is mac address of nic or the mobile device international identity code of terminal.

Concrete, the terminal corresponding to one of physical address that described address list is comprised by it provides.

Concrete, the customization of content to be displayed, the database realizing of data-mapping relation based on prebuild, described database is pre-stored with the data being directly or indirectly mapped to described content to be displayed from described physical address.The crawl of data in database, derives from the history internet records of the terminal of respective physical address and/or the account by this terminal access.

Further, when carrying out content to be displayed customization, only based on the physical address customization content to be displayed of all the other terminals received outside the terminal pushing content to be displayed.

Preferably, when pushing described content to be displayed, many parts of contents to be displayed of multiple for correspondence physical address or its resource identification are carried out format formation contents list and push.

Preferably, described contents list comprises the instruction making described many parts of contents to be displayed carry out display in order.

Concrete, described content to be displayed is the file of video, image or text formatting.

Disclosing according to embodiments of the invention, the propelling movement of described content to be displayed, the passage utilizing itself and destination to set up directly pushes to destination, or, first push to the cyberspace of arranging with destination, then downloaded from this cyberspace by destination.

Corresponding to primary and foremost purpose of the present invention, the present invention also provides a kind of content to be displayed pusher, and this device comprises:

Receiving element, for receiver address list, described address list comprises the physical address of the terminal accessing same wireless router;

Customization units, it customizes the content to be displayed relevant to this physical address based on the physical address described at least one;

Push unit, for pushing to described content to be displayed at least one terminal of this wireless router of access.

For realizing another object of the present invention, the present invention takes following technical scheme:

The invention provides a kind of content to be displayed method for subscribing, the method comprises the steps:

Gather this terminals physical address and corresponding history internet records to be sent to high in the clouds and to store;

Obtain the physical address of the terminal of access current wireless router, calculated address list;

Send described address list to high in the clouds, change all the other terminals displaying contents one of at least of this wireless router of access to carry out customizing based on described physical address by high in the clouds.

In like manner, described physical address is mac address of nic or mobile device international identity code.

Disclosing according to one embodiment of the invention, the step of collection can be realized by one or more program module being installed on this terminal.

Preferably, this method is performed by mobile terminal.

Corresponding to described method for subscribing, the present invention also provides a kind of content to be displayed to subscribe to device, and this device comprises:

Collecting unit, is sent to high in the clouds stores for gathering this terminals physical address and corresponding history internet records;

Acquiring unit, for obtaining the physical address of the terminal of access current wireless router, calculated address list;

Transmitting element, for sending described address list to high in the clouds, changes all the other terminals displaying contents one of at least of this wireless router of access to carry out customizing based on described physical address by high in the clouds.

For realizing another object of the present invention, the present invention adopts following technical scheme to realize:

The invention provides a kind of content to be displayed update method, the method comprises the steps:

Obtained the physical address of the terminal of access current wireless router by this terminal or all the other terminals, calculated address list is sent to high in the clouds;

Obtained the content to be displayed of high in the clouds propelling movement by this terminal, this content to be displayed is that high in the clouds obtains based on described physical address customization;

By content to be displayed described in this terminal demonstration.

Concrete, described content to be displayed characterizes with the contents list of format.

Further, described contents list comprises described content to be displayed or its resource identification, and also comprise the instruction characterizing and described content to be displayed is carried out to display in order, this terminal shows described content to be displayed in order according to described instruction.

Preferably, this terminal adopts multimedia advertising equipment to realize.

Corresponding to aforementioned update method, the present invention also provides a kind of content to be displayed updating device, and this device comprises:

Acquiring unit, for obtaining the physical address of the terminal of access current wireless router, calculated address list is sent to high in the clouds;

Receiving element, for receiving the content to be displayed that high in the clouds pushes, this content to be displayed is that high in the clouds obtains based on described physical address customization;

Display unit, for showing described content to be displayed.

Compared to prior art, the present invention at least tool has the following advantages:

1, do not rely on traditional account system and realize content propelling movement.The present invention, by accessing the physical address of the terminal of wireless router as basis of characterization, realizes the propelling movement of content, subscription and renewal respectively, thus forms a kind of new content input pattern.Physical address is the typical identification of link layer, has uniqueness characteristic, directly related with equipment, thus not by the constraint of account system.

2, realize carrying out content input for specific region based on wireless router.Because physical address is obtained by the wireless router at terminal place, mean all terminals, comprise mobile terminal and share terminal for the content of displaying video, image, all belong to same local area network (LAN), be limited to the actual signal effect of wireless router, they are next-door neighbours on geographical position, in this case, the audient that content shares the content of terminal is often the user of these mobile terminals, and thus, the regional pertinence of example of the present invention is very clear and definite.

3, the content realizing intelligent interactive between many equipment shares effect.Various method of the present invention, the function that terminal corresponding to the physical address adopted according to it realizes, such as, content on mobile terminal captures, subscribe to function, and for example content shares the function that terminal receives the content to be displayed relevant to the physical address of the many equipment in current local area network, for another example the function etc. that relevant content to be displayed carries out pushing display is searched according to physical address in high in the clouds, all show subscriber of the present invention and display side, that intelligence is mourned in silence interaction for user between provider, user's hand-held mobile terminal accesses a region WiFi router, the service of the account system of prepackage whether has been unloaded regardless of it, or whether unload it to surf the Net the application of record data for capturing physical address and history, share terminal accessed same router with it as long as other carries the mobile terminal of physical address sending function or content, because the history internet records of this mobile terminal and the corresponding relation of physical address are gathered by high in the clouds front, therefore, content shares terminal can show recently the paid close attention to content of mobile phone users targetedly, thus realize precisely, personalized recommendation effect.

Known in conjunction with above-mentioned analysis, the present invention is by the large data in high in the clouds, utilize physical address as recognition feature, thus achieve brand-new content intelligent accurate, personalized sharing model, started the new behavior of multimedia advertising under line, overcome multimedia advertising display screen under line without object, lose time and the defect of resource.

The aspect that the present invention adds and advantage will part provide in the following description, and these will become obvious from the following description, or be recognized by practice of the present invention.

Accompanying drawing explanation

The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:

Fig. 1 is the structural representation of a kind of system utilizing the present invention to realize;

Fig. 2 is the principle schematic of a kind of operating mechanism of the system shown in Fig. 1;

Fig. 3 is the principle schematic of the another kind of operating mechanism of the system shown in Fig. 1;

Fig. 4 is the principle schematic of content to be displayed method for pushing of the present invention;

Fig. 5 is the principle schematic of content to be displayed method for subscribing of the present invention;

Fig. 6 is the principle schematic of content to be displayed method for subscribing of the present invention;

Fig. 7 is the data acquisition principle schematic of the running example of the system utilizing the present invention to construct;

Fig. 8 is that the content of the running example of the system utilizing the present invention to construct pushes Principle of Process schematic diagram.

Embodiment

Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.

Those skilled in the art of the present technique are appreciated that unless expressly stated, and singulative used herein " ", " one ", " described " and " being somebody's turn to do " also can comprise plural form.Should be further understood that, the wording used in specification of the present invention " comprises " and refers to there is described feature, integer, step, operation, element and/or assembly, but does not get rid of and exist or add other features one or more, integer, step, operation, element, assembly and/or their group.Should be appreciated that, when we claim element to be " connected " or " coupling " to another element time, it can be directly connected or coupled to other elements, or also can there is intermediary element.In addition, " connection " used herein or " coupling " can comprise wireless connections or wirelessly to couple.Wording "and/or" used herein comprises one or more whole or arbitrary unit listing item be associated and all combinations.

Those skilled in the art of the present technique are appreciated that unless otherwise defined, and all terms used herein (comprising technical term and scientific terminology), have the meaning identical with the general understanding of the those of ordinary skill in field belonging to the present invention.It should also be understood that, those terms defined in such as general dictionary, should be understood to that there is the meaning consistent with the meaning in the context of prior art, unless and by specific definitions as here, otherwise can not explain by idealized or too formal implication.

Those skilled in the art of the present technique are appreciated that, here used " terminal ", " terminal equipment " had both comprised the equipment of wireless signal receiver, it only possesses the equipment of the wireless signal receiver without emissivities, comprise again the equipment receiving and launch hardware, it has and on bidirectional communication link, can perform the reception of two-way communication and launch the equipment of hardware.This equipment can comprise: honeycomb or other communication equipments, its honeycomb or other communication equipment of having single line display or multi-line display or not having multi-line display; PCS (Personal Communications Service, PCS Personal Communications System), it can combine voice, data processing, fax and/or its communication ability; PDA (Personal Digital Assistant, personal digital assistant), it can comprise radio frequency receiver, beep-pager, the Internet/intranet access, web browser, notepad, calendar and/or GPS (Global Positioning System, global positioning system) receiver; Conventional laptop and/or palmtop computer or other equipment, it has and/or comprises the conventional laptop of radio frequency receiver and/or palmtop computer or other equipment.Here used " terminal ", " terminal equipment " can be portable, can transport, be arranged in the vehicles (aviation, sea-freight and/or land), or be suitable for and/or be configured at local runtime, and/or with distribution form, any other position operating in the earth and/or space is run.Here used " terminal ", " terminal equipment " can also be communication terminal, access terminals, music/video playback terminal, can be such as PDA, MID (Mobile Internet Device, mobile internet device) and/or there is the mobile phone of music/video playing function, also can be the equipment such as intelligent television, Set Top Box.

Those skilled in the art of the present technique are appreciated that, the concepts such as server used here, high in the clouds, remote network devices, have effects equivalent, it includes but not limited to the cloud that computer, network host, single network server, multiple webserver collection or multiple server are formed.At this, cloud is formed by based on a large amount of computer of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computer collection.In embodiments of the invention, realize communicating by any communication mode between remote network devices, terminal equipment with WNS server, include but not limited to, the mobile communication based on 3GPP, LTE, WIMAX, the computer network communication based on TCP/IP, udp protocol and the low coverage wireless transmission method based on bluetooth, infrared transmission standard.

Those skilled in the art are to be understood that, " application ", " application program ", " application software " alleged by the present invention and the concept of similar statement, be those skilled in the art known same concept, refer to and be suitable for by the instruction of series of computation machine and the organic structure of related data resource the computer software that electronics runs.Unless specified, this name itself, not by programming language kind, rank, also not limited by the operating system of its operation of relying or platform.In the nature of things, this genus also not limited by any type of terminal.

Refer to the theory diagram shown in Fig. 1, this illustrates the content to be displayed intelligent management system utilizing content to be displayed of the present invention propelling movement, subscription, update method to realize.This system comprises wireless router (such as WiFi route) 20, accesses the equipment of this wireless router 20, comprise the first mobile terminal 21, second mobile terminal 22, and content shares terminal 28.Certainly, live according to the capacity of wireless router 20, more mobile terminal can also be accessed.All terminal equipments are by wireless router 20 accessing Internet, communicated with high in the clouds application server 23 by the Internet, high in the clouds application server 23 responds the request of various terminal as Front End Server primary responsibility, and to various terminal feedback result, or do further process after receiving various terminal data.High in the clouds application server 23 is also connected with high in the clouds calculation server 24, the data management of high in the clouds calculation server 24 primary responsibility, according to the parsing of high in the clouds application server 23 to request, can do concrete mathematical logic computing, thus generation objective result, for high in the clouds application server 23.Certainly, also can be that the data of application server 23 are stored.High in the clouds technology is a kind of technology of comparative maturity, and as previously mentioned, can be server zone, can be individual server, its key lie in the number of hardware device, and is which kind of function it realizes yet.Therefore, based on the understanding of those skilled in the art to high in the clouds concept, high in the clouds application server 23 and high in the clouds calculation server 24 simply can be considered as realizing that content to be displayed of the present invention stores, computing, the individual server of push function or organic set of multiple server.The follow-up simplification for statement, will be called for short it with high in the clouds.

Described content shares terminal 28, in theory not by the restriction of example, in hardware, but the present invention is for the consideration to application, preferably with the advertisement display terminal of large scale display screen, such as be arranged on the ad display screen on building, elevator, taxi, for carry out in shop product introduction panel computer, be placed on public place and carry out product and sell or the computer equipment of band display screen of message informing, even for the mobile phone etc. of exhibiting product.The feature of this Terminal Type may be used for information display, and due to the multifunction feature of equipment, therefore, its hardware scope in theory, can be generalized in theory and anyly have intelligent functions, and carry display can in networked devices.

The scope of described mobile terminal 21,22, its reason is same as content and shares terminal 28.Comprise all smart mobile phones, panel computer, notebook computer, the desktop computer etc. that even can move physically, in reality, as long as this equipment possesses the ability of accessing Internet, can configuring application program, in theory, just can be considered the mobile terminal that the present invention is used.

Target of the present invention, just as Fig. 1 the relation that implies, by program module pre-configured on each mobile terminal 21,22, in the activity of terminal use's use at ordinary times, gather its history internet records, the physical address of its history internet records and this terminal is uploaded in cloud server and is stored, for future use.And when these mobile terminals arrive scene as shown in Figure 1, then identified by the physical address of high in the clouds to each mobile terminal, share terminal by high in the clouds to content after identification and push for every portion mobile terminal the content to be displayed of personalized customization, then share terminal plays by content, show these contents to be displayed, realize the effect of carrying out advertisement targetedly.Be appreciated that, in this application scenarios, all terminals all access same wireless router, no matter be through one or more WiFiAP, they are geographically still the same area that exists together, therefore, the audient of advertisement is just " locked " in this region, and these contents to be displayed just obtain and throw in effect accurately.If in mansion, same building, share terminal 28 by multiple described content and share identical screen content, obviously, the probability that the user of each mobile terminal watches the content to be displayed relevant to oneself will increase greatly, therefore, the region of this content to be displayed of the present invention and the specific aim of audient are strong especially.

It is further noted that, content shown in Fig. 1 of the present invention shares terminal 28, as as described in precedent, only can not be considered as the equipment of an independent band ad display screen, except quantitatively, terminal can be shared access same wireless router realize the such terminal of multi-section outside the function showing identical content to be displayed by the content that multi-section is such, can also refer to carry out split screen by same host computer vision signal and output to the such technical implementation way of multiple display screen.Further, alternatively mode, can also adopt a kind of by content share terminal build content share local area network (LAN) to realize.Specifically, described content is shared terminal and can be accessed or not accessing Internet, and content to be displayed is pushed in a home server by high in the clouds, and each content is shared content that terminal directly reads this home server and carried out advertisement and play.Can find out, content shares terminal 28, embodies in its networking way of realization, should have more broad definition, and should by the restriction of application scenarios shown in Fig. 1.

As can be seen from the analysis of above system to utilizing constructed by the present invention and application scenarios thereof, the present invention is as a very basic technology, and its realization is very flexibly.In order to the flexibility of the present invention on concrete technology realizes is described, below by Fig. 2 and Fig. 3, disclose the present invention further and how to play a role flexibly in the scene shown in Fig. 1.

Refer to Fig. 2, this figure discloses, and the content with ad display screen shares terminal and mobile terminal all accesses wireless router, all the other described terminals, refer to by other logged terminal of once logged on mobile terminals account, comprise all types of computer, mobile device etc.As everyone knows, user account generally grasped by same user, along with application perfect of different platform, user can install the application of same provider in different terminal equipment, be used in the same account that this provider locates to register, log in the application of the correspondence of the different terminal equipment of this user, these different terminal equipments all even do not use certain class function with should being used for of providing of provider by same provider, and use same account.This account in the ordinary course of things, represents the operation behavior of the user holding the account, and also just based on this understanding, traditional internet account system is just set up.Although the present invention does not depend on account system, but in theory diagram as shown in Figure 2 and Figure 3, can find out, the present invention will identify this account, the history internet records of same account on different terminals is gathered, and these history internet records are considered as the data of the user holding the account, by the hardware device of these data correlations to this user, namely described mobile terminal, thus the physical address realized based on this mobile terminal carrys out the interested content to be displayed of this user of personalized customization.

Described wireless router, generally refer in particular to WiFi wireless router, narrowly should not be interpreted as the WiFi AP (Access Point, access point) realizing terminal access, be interpreted as realizing route in network layer or realizing the routing device of similar techniques.In like manner, also should not be construed as an independent LAN, in theory, router can realize the division of LAN section, and to the physical address in same router and the acquisition of address list that is made up of it in the present invention, certainly both can the LAN at terminal place that obtains of fingering row, also can contain and carry out multiple LANs of networking by this router.Those skilled in the art should know this accommodation.

Realizing the collection of the data history internet records data of user, and realize the forwarding of the physical address of the local area network (LAN) of the wireless router at current mobile terminal place formation, is realized by a program module of installing on the mobile device.This mobile module is generally configured to system service, such as in the Androidmanifest.xml of android system, this program module is configured to <service> label, or in windows system, this program module is registered as backstage self-starting service etc., after making system start, this program module can be run in the background, just can realize the functions such as core resident data acquisition, transmitting-receiving.It should be noted that, this mobile module should not be understood to one apply whole, should be understood to a part for a perfect application, because, generally, the application at program module place also may will realize the basic function of the login of similar account, setting and so on, even also may will realize the function of similar checking and killing Trojan, checking and killing virus, telecommunication management and so on.This program module should not be understood to only a system service or application program yet, it can refer to be dispersed into multiple functional module and belong to multiple unit of different application, as long as they realize identical data acquisition function and physical address obtains forwarding capability.Share the address area at terminal place when this mobile terminal enters content and access the wireless router at this place, region, this mobile terminal is just shared terminal and is in same LAN with content, though or be not in same local area network (LAN), be the management being realized network layer by same wireless router also.In this case, just the current physical address having accessed all terminals of this wireless router that wireless router managing can be read in the described program module of this mobile terminal running background, with certain form calculated address list, this address list is sent to cloud server.

Described physical address, pay the utmost attention to two kinds of ways of realization, mac address of nic (i.e. MAC Address) on first terminal equipment, it two is mobile device international identity codes (IMEI, International Mobile Equipment Identity) on mobile terminal device.No matter be mac address of nic, or mobile device international identity code, all there is global uniqueness feature, this is just enough to when disobeying the number of breaking the promise system, guarantee the uniqueness of user equally, make the technology of physical layer realize establishing with the actual demand of application the corresponding relation of science, meet current demand with technological means.Well-known, described mac address of nic, namely by wireless router record after access wireless router, and described mobile device international identity code, need by the program that mobile terminal configures, setting up communication protocol with IMEI and wireless router can provide.In any case, for the WiFi connection management software of such as " 360 free WiFi " and so on of realizing on mobile terminals at present, obtain described IMEI or MAC Address, all belong to known technology.Do not repeat for this reason.

Recommended engine shown in Fig. 2 is the generalization of image conveniently giving high in the clouds application function for arguing.This recommended engine refers to so a kind of programmed logic, the i.e. address list that obtains from wireless router according to mobile terminal of cloud server, according to predetermined algorithm, for each physical address comprised in address list customizes corresponding content recommendation, the content recommendation finally drawn by these each physical addresss corresponding formats, and forms the process of contents list.

About described pre-defined algorithm, can with reference to following example implementation: push engine and determine one or more targeted customer by the physical address in described address list.Push the feature that engine obtains described one or more targeted customer respectively.Described feature comprises: the corresponding content of historical operation behavior (history internet records) and described historical operation behavior respective operations.Wherein, described historical operation behavior can comprise: Product Feature Information, resource characteristic information, solution characteristic information etc. any one or multiple.Push engine according to the label information of described corresponding content, obtain from application distribution platform side the one or more contents to be displayed be associated with described corresponding content.

In order to realize described recommended engine, need image data in advance, in these data, the mapping relations that the history setting up the holder of mobile terminal physical address and this mobile terminal is surfed the Net between record data, and the related data of storage of collected.On this basis, follow-up could with predetermined algorithm, retrieve corresponding history internet records according to a physical address, utilize one or more history internet records drawn to carry out computing further and obtain the one or more relevant content to be displayed that really will push for this physical address.Realize principle about this type of recommended engine, though extensively see prior art, be the object being more convenient for understanding, the present invention is follow-up also will remark additionally further.

For example, referring to aforementioned recommended engine example, in the present embodiment, targeted customer can be determined according to certain propelling movement strategy.Such as, according to the liveness of user, the high user of liveness can be filtered out as targeted customer.Or, historical behavior according to user determines targeted customer, as, find according to the analysis of historical behavior: user A can pay close attention to 3 ~ 5 products average every day, and user B just can pay close attention to 2 ~ 3 products every month, then can using concern product behavior frequently user A as targeted customer, certainly, also can using user B as targeted customer, the present embodiment is not restricted this.Or, number of times can be pushed according to history and determine targeted customer, e.g., push repeatedly content for user A, and also not carrying out content for user B pushes, then can using user B as targeted customer.Or the crowd that the product indicated by the content pushed adapts to, sex, age, occupational information etc. according to user determine targeted customer.Or, according to the propelling movement number determined, the user of some can be filtered out as targeted customer from multiple user.In the present embodiment, can determine targeted customer in any one suitable mode, the present embodiment does not enumerate at this.

Further as, user is a ballet dancer, and this user downloaded object application (e.g., QQ music application), now, obtains two application to be recommended according to QQ music application correspondence, application A: KuGoo music application; Application B: ballet dance music is applied.Those skilled in the art should understand, KuGoo music application is applicable to the user recommending the overwhelming majority substantially, and the application of ballet dance music is then only applicable to be pushed to the crowd that fraction has certain feature, e.g., and ballet dancer.Usually, application A is defined as discontented foot length tail obvious characteristic, application B is defined as meeting long-tail obvious characteristic.In the present embodiment, process can be weighted on the constant score value basis being applied in setting meeting long-tail obvious characteristic.Preferentially can push relevant to the described B of application waiting to this user thus and push content.

Alternatively another, if classification information instruction described in wait to push be applied as on third party's list hot topic application and/or end side system application and/or end side installation application, then, and message push engine to setting constant score value correspondence fall power process.Wherein, on third party's list hot topic application can but be not limited only to be: as third-party application recommend platform statistics hot topic application.End side system application can but be not limited only to be: the intrinsic application of the system as mobile phone terminal side, e.g., note application, time application etc. that system carries.End side installation application can but be not limited only to be: as, to PC end carry out system refitting time, the office applications such as Word, Excel of Auto-mounting.

About the format of described content recommendation also i.e. content to be displayed, very flexibly, it is in the nature the present invention and shares a kind of rendezvous protocol between terminal with content.Contents list is formatted as a form, in such as, form shown in Fig. 2, expresses with the form of order line, and the form of often going is:

[video?10,11]

Wherein, " video " can be identification keyword, and the type that can represent content to be displayed is a video; Wherein " 10 " can represent resource identification, represent that content shares the already present media file location of terminal, or are used as network resource link design variables; Wherein " 11 " can represent the playing duration of video (or picture).And between the above-mentioned form of multirow, then about can be decided to be the execution instruction performing each row format instruction, also, therefore, for often opening contents list, by its instruction, can perform line by line.Can find out, contents list not only can characterize the resource identification that will be pushed to content and share terminal, can also comprise the instruction characterizing and make many parts of contents to be displayed carry out display in order.Certainly, contents list directly can also comprise content to be displayed, such as directly one or more picture file is pushed to content shares terminal, shares terminal identify laggard line output display etc. voluntarily by content.It can thus be appreciated that the form of contents list itself and the content comprised thereof can realize very flexibly, depend on recommended engine, also namely cloud server is shared a kind of agreement of realizing between terminal and determines with content.And share for terminal for content, according to the contents list described in this protocol analysis, play or show the content that described contents list comprises or points in an orderly manner.

According to Fig. 2 and above-mentioned analysis, can find out, according to described physical address, acquisition and the utilization of the user's history internet records had nothing to do with account can be realized, thus realize the commending contents scheme not relying on traditional account system.But, in scheme given by Fig. 2, described physical address is transmitted to high in the clouds after being read by mobile terminal, in practice, common mobile phone holder, after installing and using a stage of certain software, namely unloads this software, for this situation, if user has unloaded the software comprising described program module and entered described content again and share terminal, then the content in the scheme of Fig. 2 has shared terminal cannot recommend personalized customization content recommendation for the user of the mobile terminal of this uninstall.Therefore, the present invention and then provide the realization approach shown in Fig. 3, below illustrates the difference between the thinking that itself and Fig. 2 disclose.

The different of the thinking that the thinking that Fig. 3 discloses and Fig. 2 disclose are: in the thinking of Fig. 2, not only utilize the program module that mobile phone carries to the collection of the history internet records and physical address that realize user, and utilize this program module to realize utilize this mobile terminal read wireless router address list and be transmitted to cloud server so that the function of customized personal content.But, in Fig. 3, the program module implanted and realize wireless router address list and read directly is shared in terminal in content, and, and the direct and high in the clouds direct communication by this program module, like this, when obtain the contents list of high in the clouds propelling movement, just need not depend on mobile terminal again and whether there is aforesaid program module, even if user deletes the foregoing routine module on its mobile terminal.Except this difference, Fig. 3 and Fig. 2 two kinds of thinkings realize in the technology of other side, there is no difference.

No matter be the thinking that Fig. 2 or Fig. 3 realizes, for perfect consideration, all can strengthen the post-production to each physical address listed by address list.Specifically, cloud server, can after receiving address list, and the physical address of terminal is shared by elder generation from wherein filtering out pre-recorded content, do unnecessary extra computing to avoid sharing terminal for this content.In addition, if multi-section mobile device all sends same wireless router address list, then cloud server can be considered only to respond one of them address list.Obviously, no matter whether process like this, all do not affect realization of the present invention.

Go to utilize the present invention to realize overall intelligent system according to these two kinds of thinkings of Fig. 2 and Fig. 3, be unable to do without several method or device that below the present invention is about to provide.It is pointed out that the realization of following several method, also must based on aforesaid guide's knowledge and analysis logic, the simple summary for partial content of making accordingly and in below, ought to be obtained voluntarily hereinbefore by reader.Those skilled in the art should know and understand this accommodation.

Fig. 4 discloses the principle schematic of a kind of content to be displayed method for pushing of the present invention, and the method realizes in server beyond the clouds, comprises the steps:

S11, receiving package are containing the address list of physical address:

By remote interface, receive described mobile terminal or content and share the address list that program module built-in in terminal uploads.This address list comprises multiple physical address as previously mentioned, and these physical addresss can be mac address of nic, also can be mobile device international identity code.Being obtained the multiple physical addresss in the address list generated by described program module, come from same wireless router, is the physical address of multiple terminals of the same wireless router of access.There is provided the terminal equipment of this address list, then its physical address is also comprised in this address list, and therefore, described address list is that the terminal corresponding to one of physical address comprised by itself provides.Certainly, the many parts of address lists that content is identical may almost simultaneously from different terminal equipment, and this situation can only respond last a address list with reference to aforesaid analysis.

S12, foundation physical address customization content to be displayed.

In this step, mainly utilize the recommended engine that cloud server realizes, based on the content to be displayed that one or more described physical address customization is relevant to this physical address.

As previously mentioned, cloud server utilizes the history internet records of the daily generation of fast mobile terminal equipment, history internet records is associated with the physical address of mobile device, be stored in the database of the mapping relations of prebuild physical address and history internet records, further, utilize the key feature in these history internet records, a such as product keyword involved by this history internet records, these key features are set up to the mapping relations of some content to be displayed and related data record in this database, like this, this database just stores the data being directly or indirectly mapped to described content to be displayed from described physical address.Database can be stored in the high in the clouds calculation server shown in Fig. 1 in order to high in the clouds application server access.

In database, the crawl collection of data, is directed to the terminal of respective physical address, also can derive from once by the online activity of the account of this terminal access.The latter, the internet records on other terminal equipment of logging in this account can be extended to, these history internet records are all associated with the physical address of this mobile terminal, be considered as the history internet records of the user holding this mobile terminal, just by pushing the object-oriented of content to be displayed to concrete individual, personalized recommendation effect accurately can be realized thus.

History internet records involved by database, carry out monitoring by the online activity of background program module to the machine at terminal equipment or described account place to obtain, comprise analysis data, the web page access data to each large shopping platform, the extraction data to the functional character of the various application software of the machine etc. that the keyword of terminal user to search engine carries out.Like this, whether gather certain data, and gather which kind of data, how preprocessing etc. is carried out to this kind of data, all can be realized easily according to general knowledge known in this field by those skilled in the art, therefore not repeat.

Be appreciated that, the customization of the relevant content to be displayed that this step physically based deformation address is carried out, realize based on the above-mentioned database technology provided, also be, (specifically its characteristic can be referred to history internet records according to from physical address, these characteristics also can directly lead concrete content to be displayed) between mapping relations, and the corresponding relation between history online recording feature data to content to be displayed, utilize this incidence relation, with a physical address for entrance, through computing, obtain the content to be displayed that at least one is associated with this physical address.

As previously mentioned, if cloud server, no matter in high in the clouds application server or high in the clouds calculation server, store the physical address that described content shares terminal, when then recommended engine is for each physical address customization content to be displayed beyond the clouds, the physical address first one or more content can being shared terminal is removed, not for it recommends content to be displayed, only based on the relevant content to be displayed of physical address customization of all the other mobile terminals, unnecessary overhead can be avoided.

As previously mentioned, after this step obtains the content to be displayed of each physical address in corresponding address list, according to itself and the agreement pushing target terminal, format process is carried out to content to be displayed.Specifically can consult the contents list shown in Fig. 2 and Fig. 3, this contents list not only contains the resource identification pointing to concrete content to be displayed, also contains sign and how to make target terminal perform the instruction of display in order.Even directly content to be displayed can be embedded in this contents list and directly transmit.Those skilled in the art should know, and no matter the form of contents list how, as long as can observe the agreement of itself and target terminal, namely do not affect enforcement of the present invention.As for described content to be displayed, the visual content of main finger, comprise video, image, picture even text formatting etc., can high in the clouds be present in a file format and transmit, also can be present in cloud database with the form of URI and transmit, implementation is naturally also very flexible, freely can be realized by those skilled in the art completely.Really, although Partial key feature is appointed as " content to be displayed " by the present invention, those skilled in the art should know, this principle is realized according to the present invention is based on physical address, anyly attempt to use non-visual file and resource identification thereof, the mode of aforementioned visual content is replaced in attempt, all should be considered as equivalent replacement of the present invention, and should not be considered as escaping initiative spirit essence of the present invention.

S13, content to be displayed is pushed to terminal shows.

The main task of this step is that content to be displayed previous step obtained is pushed to target terminal, and also namely aforesaid content shares terminal.

Need in addition it is to be noted that, the content of access same router shares terminal may be had multiple as previously mentioned, although or only have a terminal, but may have multiple for showing identical content display screen, or described content to share terminal be public storage area in the middle of, have multiple local terminal from this intermediate storage region, to read up-to-date content to be displayed shown by these contents to be displayed, this situation also should be considered as a content and share terminal.

When this step pushes content to be displayed, the explanation of contrast forgoing relationship contents list, can know, and its object pushed is generally push a contents list.Certainly do not get rid of yet and directly push content to be displayed file itself.Therefore, the content to be displayed of indication of the present invention, be interpreted as the file both comprising carrying content to be displayed, also comprising only refers to lead shows the relevance summary info of these files, namely above-mentioned contents list only gathers example as one of content to be displayed, should not be construed as the restriction of the pattern to described content to be displayed.These will be resolved by target terminal and perform after being pushed to target terminal with the content that content tabular form transmits, and finally play in target terminal or display, realize the object that content is shared.

Share the propelling movement pipeline between terminal and cloud server about content, do not restrict realization of the present invention.Specifically, if content shares terminal and cloud server establishes long linking communications, so, in any moment, described content to be displayed all can be sent to this content and share realization propelling movement in terminal by cloud server.Realize communicating if content shares the mode not connect with long-chain between terminal with cloud server, but set up contact with mailbox or other intermediate node, and share the content of terminal timing reading mail or intermediate node by content and realize the communication with cloud server, so, cloud server can first content to be displayed such as described contents list be sent to both sides agreement mail or other cyberspace in, those contents to be displayed are downloaded from this mail or other cyberspace with sharing terminal this purpose again by content, this push function sharing terminal from high in the clouds to content can be realized equally.

By this content to be displayed method for pushing that Fig. 4 discloses, on the basis being collected data, undoubtedly can for the physical address of a certain mobile terminal, the individualized content realizing intelligent accurate is recommended, therefore, content shares the information that terminal is play or shown, just more targeted, for advertisement field, its commercial effect strengthens undoubtedly greatly.What more than disclose is a kind of implementation method, and from the visual angle of functional module, aforementioned three large steps, can be realized by three unit respectively, namely receive described address list by a receiving element; Realize based on the content to be displayed relevant to this physical address of the physical address customization described at least one by a customization units; By a push unit, described content to be displayed is pushed at least one terminal of this wireless router of access.Disclosed on the basis of correlation technique realization in detail in the present invention, those skilled in the art know this accommodation certainly, do not repeat for this reason.

As previously mentioned, the realization of content to be displayed method for pushing, be based on mobile terminal or the data that gather in the account that this mobile terminal is logged based on, and, this method for pushing is to the customization of content to be displayed, also realization can be guided by a certain mobile terminal by sending physical address in essence, and, the target of this method for pushing is for this mobile terminal provides the content to be displayed of customization, therefore, mobile terminal is equivalent to possess the ability realizing a kind of content to be displayed method for subscribing in itself.For this reason, the present invention discloses a kind of content to be displayed method for subscribing by Fig. 5 further, to make mobile terminal mourn in silence, realize the real-time reservation of the information that user pays close attention to intelligently.

Refer to Fig. 5, a kind of content to be displayed method for subscribing that Fig. 5 discloses is preferably to be realized in the mobile terminal shown in Fig. 1, and specifically, the program module described in built-in by mobile device realizes.Below disclose its concrete steps:

The history internet records of S31, collection physical address and correspondence is to high in the clouds:

As previously mentioned, be loaded with described program module on mobile terminals, one of function of this program module is to gather the history internet records of being undertaken by this mobile terminal, and the physical address of this history internet records and this mobile terminal is sent to cloud server in the lump as data, by cloud server, these data is stored in database.In like manner, described physical address, acquiescence can use MAC Address, or by program module after mobile terminal sets up communication protocol with IMEI, adopts IMEI as physical address.

As previously mentioned, history internet records, carry out monitoring by the online activity of this program module to terminal equipment to obtain, comprise analysis data, the web page access data to each large shopping platform, the extraction data to the functional character of the various application software of the machine etc. that the keyword of terminal user to search engine carries out.Like this, whether gather certain data, and gather which kind of data, how preprocessing etc. is carried out to this kind of data, all can be realized easily according to general knowledge known in this field by those skilled in the art, therefore not repeat.

As previously mentioned, described program module is the common name to single or multiple homogeneous unit, in a mobile terminal, can realize above-mentioned this data acquisition function by several different application program module separately.Such as, in " 360 mobile phone assistant ", " 360 cleaning great master ", " 360 mobile phone bodyguard ", " 360 browser " four fatware, all can comprise the program module described in, run in same portion mobile terminal simultaneously, program module wherein in " 360 browser " is responsible for the history internet records of the web page access gathering user, and the program module in " 360 mobile phone bodyguard " can be responsible for the history internet records of the safety on line access behavior gathering user.

As previously mentioned, although realization of the present invention need not depend on Conventional account number system, also this traditional system compatible.Specifically, if user has logged in certain account in the application software at program module place, program module, to the data mart modeling of history internet records, can be associated with current login account further.Such as, under current account state, described history internet records and physical address are sent to high in the clouds, by aforesaid cloud server this kind of data carried out storing and be associated with in corresponding account.In like manner, other terminal of desktop computer and so on also can be realized by similar program module the collection of the history internet behavior based on this account, and be also stored in cloud server and be associated with this account, in this case, by the history internet records of physically based deformation address with achieve organic combination based on the internet records of account, make the perfection that present invention achieves Conventional account number system compatible.

Although it is pointed out that data acquisition function that this step realizes is the basis of the data-pushing realizing cloud server, in the method, do not exist with other step and limit any time.Such as, user may utilize account system produced history internet records and be recorded in high in the clouds, and log in this account at this mobile terminal first, although this mobile terminal still has the function of the data acquisition described in this step, for the realization then inessential prerequisite of follow-up two large steps.Therefore, the realization of this step and subsequent step, on the visual angle of computer processes, the context not in life period.

The address list containing physical address of S32, acquisition access wireless router:

In a previous step, program module achieves the function of data acquisition, and in this step, mobile terminal also needs the function realizing obtaining address list by this program module.

The implementation obtaining the physical address of the terminal of the same wireless router of access is well known to those skilled in the art.Wherein, obtain the mode of MAC Address, in a kind of example, mobile host computers in ARP scientific discovery local area network (LAN) can be utilized, the MAC Address of each main frame can be obtained; And for example, utilize the WiFi access point management software of " 360 free WiFi " and so on, set up with wireless router and communicate, the legal MAC Address obtaining the terminal of the same wireless router of access.Obtain IMEI then to need first to set up communication protocol based on IMEI with wireless router by mobile terminal, program module could obtain the IMEI of the terminal accessing this wireless router.

No matter obtain the physical address of each terminal of the current wireless router of access in which way, for program module, be all manage with certain electronic format, therefore be referred to as address list.The physical address that this address list comprises, generally also comprises the physical address of this mobile terminal self, also comprises the physical address (particularly when obtaining MAC Address) that foregoing teachings shares terminal.Therefore, this address list covers in fact the physical address of all terminals of same LAN or same gateway different segment.

It is pointed out that in this method, achieve this step by the program module of mobile terminal, obtain a physical address, form the technical foundation that this method realizes content subscription, this process is automatically performed on backstage by program module.If the program module of mobile terminal of the present invention is not equipped with obtain address list function, and turn by content share terminal realize, then still do not affect other method of the present invention and the aforementioned realization by the system of the several method construct of the present invention, this principle obviously can be found out in the past hereinafter.

S33, transmission address list change the displaying contents of all the other terminals to high in the clouds.

Here alleged " all the other terminals ", generally refers to that aforesaid content shares terminal.Due to as previously mentioned, content share terminal number and realize framework can flexible configuration, therefore, the number that the content that this method finally causes displaying contents to change shares terminal can be one or more.

Content shares the change of the displaying contents of terminal, obviously depends on the change of its contents list from high in the clouds propelling movement received, the specifically change of its content to be displayed received.And the change of content to be displayed, then start the address list because receiving in cloud server.As can be seen here, described address list is sent to high in the clouds by this step, by cloud server based on described physical address correspondence customization content to be displayed, then send to each relevant content to share terminal the contents list formed by content to be displayed by high in the clouds, the change of the content of common access current wireless router being shared to the displaying contents of terminal can be realized.

Visible, the content to be displayed method for subscribing that the present invention performs on mobile terminals, achieve the automatic subscription to sharing the displaying contents of terminal with the content jointly accessing same wireless router, history internet records with this mobile terminal holder is consistent by content that content is shared shown by terminal in theory, have accurate and carry out the feature of commending contents personalizedly, being suitable for advertisement, product introduction scene.

Adapt to content to be displayed method for subscribing of the present invention, can realize a kind of content to be displayed further and subscribe to device, this device utilizes collecting unit, acquiring unit and transmitting element to coordinate and realizes.Wherein, collecting unit is sent to high in the clouds stores for gathering this terminals physical address and corresponding history internet records; Described acquiring unit is for obtaining the physical address of the terminal of access current wireless router, calculated address list; Described transmitting element, for sending described address list to high in the clouds, changes all the other terminals displaying contents one of at least of this wireless router of access to carry out customizing based on described physical address by high in the clouds.

Above-mentioned content to be displayed method for subscribing, give a kind of scheme of carrying out initiatively subscribing to, content is shared terminal and is worked as just a final receptor of the method.Program module wherein realizes two kinds of functions, one is carry out data acquisition to history internet records, and two is obtain and send address list, the function of initiatively being subscribed to by the second functional realiey just.But, be below about to the content to be displayed update method of the present invention disclosed, will a kind of content updating method being shared terminal active and immobile terminal active realization by content be provided.

Refer to shown in Fig. 6, content to be displayed update method of the present invention, shares in terminal in content and realizes, so that the active of sharing terminal by this content triggers and obtains and content to be displayed described in showing.Content is shared terminal and is considered as having the equipment initiatively subscribing to function by this method, the program module mainly adapting to aforementioned mobile terminal only has the first function aforesaid, the i.e. situation of data acquisition function, or adapting to user and front employing program module, not possessed the situation of described program module when accessing the wireless router alleged by the present invention.In this case, the second function of foregoing routine module, namely it obtains and the function sending address list just can be realized by this method.The method comprises the steps:

The address list that S51, acquisition comprise physical address sends to high in the clouds:

In like manner, in this method, content is shared terminal and is equipped with program module, and this program module only needs to realize aforesaid the second function, namely obtain the physical address of the terminal of access current wireless router and calculated address list, finally send to cloud server to do follow-up propelling movement operation.As for how obtaining described physical address, its method is same as aforementioned, also by those skilled in the art are grasped, does not repeat for this reason.

In a system built by the present invention, if mobile terminal is shared terminal and is all configured with and realizes described the second function and namely obtain and the program module of function of forwarding address list with content, so, wherein any one address list can be only responded as previously mentioned, to avoid unnecessary overhead by cloud server.Certainly, if consider to build system of the present invention according to aforementioned content to be displayed method for subscribing, then content is shared terminal and also can be arranged described program module.In other words, for realizing the program module that address list obtains and forwards, for accessing the network environment of same wireless router simultaneously, both can only configure in the terminal, also can only be configured in content to share in terminal, but also can simultaneously not only be configured in mobile terminal but also be configured in content and share in terminal.When this program module is only configured in mobile terminal, the active that mobile terminal achieves content to be displayed is subscribed to, when being configured in content and sharing terminal, then mobile terminal does not have the effect of initiatively subscribing to, and shares terminal by content and show according to networking situation active obtaining content to be displayed.

The content to be displayed that S52, acquisition high in the clouds push:

Consult the aforementioned propelling movement process realized about cloud server, when local content shares terminal or all the other mobile terminals to after high in the clouds sends address list, namely high in the clouds realize according to its method, and share terminal propelling movement contents list to content, described contents list both directly can comprise content to be displayed and sign makes it carry out the instruction of playing in order, also only can comprise its resource identification or described instruction.Consult aforementioned, high in the clouds pushes the message mechanism of engine according to the corresponding agreement of terminal, generates the message (contents list) of specific format, can push to make the message of generation.Preferably, propelling movement form can but be not limited only to be play window push and informing propelling movement.As, in android system, the C2DM that Google can be used to provide serves (Google Cloud Messaging, Google's cloud message) carry out the propelling movement (Push) of message, then when generating messages, generate described message according to the message format meeting described C2DM service.Contents list can be pushed directly to local content and share in the hard disk of terminal, also can be pushed to a public domain.No matter which kind of concrete encapsulation format and through which kind of intermediate medium, all can share terminal by this content and correctly identify according to the agreement of arranging with high in the clouds.Therefore, in this step, local content shares terminal only need receive high in the clouds propelling movement content to be displayed by its remote interface.

Consult the example of foregoing exemplary application, the interactive process of following example high in the clouds and display terminal further:

According to the historical behavior analysis to user A, find that user A has downloaded application Item1, then can determine that the feature of user A is for (download, Item1), wherein, Item1 can refer to: instruction is applied as the heading message of application Item1.

Propelling movement engine obtains according to described application Item1 one or more the waiting be associated with the described Item1 of application and pushes the content to be displayed applied.

Preferably, push engine and first can judge whether the propelling movement for described application Item1 is push first, if so, can continue to push.If not, then directly can obtain according to the mapping relations stored when pushing first and apply waiting that Item1 is associated and push the content to be displayed applied.

In the present embodiment, what the content to be displayed of acquisition was relevant treats that propelling movement is applied as: application target1, application target2 and application target3.

Further, push engine and wait that pushing application sets up corresponding one or more recommendation patterns according to one or more.

In the present embodiment, the recommendation pattern pushing engine foundation can comprise:

Recommendation pattern 1:{ (download, Item1), target1};

Recommendation pattern 2:{ (download, Item1), target2};

Recommend mode 3: { (download, Item1), target3}.

Push engine and calculate the scoring of described recommendation pattern characteristic of correspondence according to presetting scoring tactics.

In the present embodiment, above-mentioned recommendation pattern 1, recommendation pattern 2 and the set recommending mode 3 to form constitute recommendation mode matrix, the contents list described in formation, have both characterized the resource place of content to be displayed, and have characterized again the instruction of playing according to the order of sequence.Wherein, initial score value corresponding to each recommendation pattern is carried in described recommendation mode matrix.Preferably, described initial score value can be set flexibly by those skilled in the art, repeats no more herein.Push engine according to initial score value, recommend pattern 1, recommendation pattern 2 under calculated recommendation mode matrix and recommend mode 3 characteristic of correspondence scoring respectively.

Push engine and treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed content pushes application content to be displayed as described first.

In the present embodiment, if the recommendation pattern 1 calculated, recommendation pattern 2 and recommendation mode 3 respectively characteristic of correspondence scoring are: 8,7,6, and to set score value be 5, then, application target1, application target2 can be pushed displaying contents as first together with the content to be displayed corresponding to application target3 to push.

If push application target1 that engine obtains matching with presetting rule from application target1, application target2 and application target3 screening, apply target2.Such as, target3 is in history propelling movement process in application, altogether pushed 10 times, and is only downloaded once, and transfer ratio is 1/10, lower than setting threshold 0.4; And the conversion ratio of application target1 and application target2 is then all greater than 0.4.Therefore, now further application target1 and application target2 can be pushed the content to be displayed of echelon as second.Then, push engine to sort to application target1 and application target2 according to the score value size of application target1 and the scoring of application target2 characteristic of correspondence, and generate corresponding the Resources list A and indicate the uniform resource position mark URL A of described the Resources list A.Push engine and generate the contents list A carrying URL A according to Android message push form.Propelling movement contents list A is pushed to content and shares terminal by propelling movement engine, and shows in the next step.

In the present embodiment, check described contents list A when user shares end click in content, and when clicking described URL A, push engine and can respond this clicking operation, call described the Resources list A, and be shown to user.Preferably, in described the Resources list A, there is the descriptor introducing application target1 and application target2, and/or the label information of application target1 and application target2, and/or the download address link of application target1 and application target2.

Be mingled with in more than illustrating describe apply the recommendation scene example of carrying out, also contains the method for a kind of PUSH message to terminal, first determine targeted customer, then obtain and comprise the historical operation behavior of targeted customer and the feature of contents of object, determine the first propelling movement content according to feature; And push content from described first the second propelling movement content filtering out and meet presetting rule further.Visible, finally determine second pushes content pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively for determining, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.

Although in the present invention, be recommended as scene with application and carry out exemplary illustration, but this scene is only a minimum application example of the present invention, for illustration of the generally known property of the actualizing technology of described recommended engine, it will be appreciated by those skilled in the art that and should not understand realization of the present invention as limitation.

S53, show described content to be displayed:

As previously mentioned, content of the present invention shares terminal, and be particularly useful for refering in particular to multimedia advertising equipment, the feature of this kind equipment is the display screen providing certain size, broadcast advertisement picture in display screen.Therefore, the content to be displayed that described contents list comprises, or the concrete file pointed by its resource identification, by being video, image, picture or text as previously mentioned.Content is shared after terminal receives described contents list, resolves, if the content to be displayed in contents list is concrete file, then can use by extracting directly contents list; If be the resource identification pointing to a certain address, then stream media technology also can be adopted to use this resource identification.When content is shared after terminal successfully resolves described contents list, just can call corresponding local playout software, the orderly play instruction comprised according to contents list, plays every content to be displayed, shows in its screen.The present displayed content that content shares terminal is also just upgraded.

Can find out, content to be displayed update method of the present invention, both allow to share by content the renewal that terminal initiatively realizes self content to be displayed, can containing again is mourned in silence by all the other mobile terminals subscribes to and the renewal of displaying contents that realizes.Therefore, this method can with the perfect adaptation of aforementioned approaches method, for building the content sharing system, content that the present invention addresses above, carry out the commending contents having region accurate, personalized targetedly.

In like manner, content to be displayed update method of the present invention can realize by constructing a content to be displayed updating device, this device comprises acquiring unit, receiving element and display unit, wherein, described acquiring unit, for obtaining the physical address of the terminal of access current wireless router, calculated address list is sent to high in the clouds; Described receiving element, for receiving the content to be displayed that high in the clouds pushes, this content to be displayed is that high in the clouds obtains based on described physical address customization; Described display unit, for showing described content to be displayed.

After disclosing several content to be displayed processing method of the present invention and corresponding device in detail, please composition graphs 7 and Fig. 8 further, the present invention attempts the framework provided by this two figure, based on terminal operation, introduce one and be suitable for disclosing the example by the course of work of the system of accomplished in many ways of the present invention.

Please first consult Fig. 7, this figure mainly discloses data acquisition:

Assuming that A, B, C tri-users operate respectively on its handset in different time, wherein:

A: product A 1 parameter at its mobile phone access, its mobile phone and its computer all log in same account, and under the state once having logged in this account on computers, the webpage that have accessed product A 2 understands price wherein.

B: its mobile phone and computer all log in based on same account, the page that first have accessed books B1 on mobile phone understands its price, have accessed the details page of books B2 on computers, and, by the link of the B2 page, also understand the details page of arrangement for reading B3.

C: the details page of only having chosen certain underwear finished product under the state of the non-login account of mobile phone.

Several users are in the access of different time to the equipment of self above, all by monitoring for the program module realizing data acquisition on its equipment, and can extract data wherein, to sum up the history internet records of each user.The physical address of these history internet records and equipment thereof is be delivered to high in the clouds and stores, and high in the clouds can provide two kinds for the treatment of principles for these data:

One, respectively by after the mobile phone history of A, B, C online record format (such as extracting name of product wherein), set up mapping relations with the mobile phone one_to_one corresponding of A, B, C, be stored in the corresponding database in high in the clouds.

Two, for A, B two users, and these two users once accessed web page contents on computers based on same account, and computer is also configured with described for realizing the program module of data acquisition, therefore, it is no matter the history internet records on computer or mobile phone, all can be associated by described account, just the physical address of the mobile phone of A, B can be associated with further, therefore, also all establish the mapping relations between history internet records and terminals physical address, corresponding concrete database just can be stored in database.

High in the clouds just plays the feature of its large data thus, and the physical address that each portion mobile terminal is collected on chronicity ground and the history internet behavior conducted interviews by this mobile terminal or account logged thereon, as the basis of commending contents.As for the incidence relation between history internet records and content to be displayed, provide example front, and can be realized easily by those skilled in the art, repeat no more for this reason.

Refer to Fig. 8 further, when A, B, C tri-mobile phones enter the region that content shares terminal place, and share terminal with content when accessing same wireless router, be no matter share terminal by content or obtained the physical address of this wireless router of access by any one or plurality of mobile phones and forwarded it to high in the clouds, all can realize the content displaying effect of personalized customization.

For high in the clouds, possessed the aforementioned database associated with physical address history internet records, by large data analysis engine technology, high in the clouds can obtain corresponding content to be displayed according to physical address; Then by after the format of its personalized recommendation engine, the content be pushed to ad display screen shares terminal.

Share for terminal for content, understand the contents list that high in the clouds pushes, according to the order of A, B, C, different ad contents can be shown to each user.Specifically, for user A, the advertisement video that product A 1, A2 are relevant can be shown accordingly; For user B, the ad content of books B1, B2 and arrangement for reading B3 can be shown accordingly; And for user C, the ad content relevant with products such as underwear, perfume, scarfs can be shown.Here be necessary it is emphasised that, for the displaying contents of user C, why expand to perfume and scarf from underwear, just as previously mentioned, by high in the clouds utilize large data engine technology achieve history surf the Net the conversion be recorded between target content to be displayed realize.

In sum, the physical address that the present invention is based on terminal equipment achieves the subscription of brand-new content to be displayed, propelling movement and renewal technology, traditional account system need not be depended on, and realize more having region specific aim and content personalized accurately to push, be suitable for the application of the field such as advertisement, displaying.

The above is only some embodiments of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.

Claims

1. a content to be displayed method for pushing, is characterized in that, the method comprises the following steps:

2. content to be displayed method for pushing according to claim 1, is characterized in that, described physical address is mac address of nic or the mobile device international identity code of terminal.

3. content to be displayed method for pushing according to claim 1, it is characterized in that, the customization of content to be displayed, the database realizing of data-mapping relation based on prebuild, described database is pre-stored with the data being directly or indirectly mapped to described content to be displayed from described physical address.

4. content to be displayed method for pushing according to claim 3, is characterized in that, the crawl of data in database, derives from the history internet records of the terminal of respective physical address and/or the account by this terminal access.

5. content to be displayed method for pushing according to claim 1, is characterized in that, when pushing described content to be displayed, many parts of contents to be displayed of multiple for correspondence physical address or its resource identification is carried out format formation contents list and pushes.

6. a content to be displayed pusher, is characterized in that, this device comprises:

7. a content to be displayed method for subscribing, is characterized in that, the method comprises the steps:

8. content to be displayed method for subscribing according to claim 7, is characterized in that, the step of collection is realized by one or more program module being installed on this terminal.

9. a content to be displayed update method, is characterized in that, the method comprises the steps:

By content to be displayed described in this terminal demonstration.

10. content to be displayed update method according to claim 9, is characterized in that, this terminal adopts multimedia advertising equipment to realize.