CN101551888A - Advertising information release system and corresponding method for controlling advertisement release - Google Patents

Advertising information release system and corresponding method for controlling advertisement release Download PDF

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Publication number
CN101551888A
CN101551888A CNA2008100355094A CN200810035509A CN101551888A CN 101551888 A CN101551888 A CN 101551888A CN A2008100355094 A CNA2008100355094 A CN A2008100355094A CN 200810035509 A CN200810035509 A CN 200810035509A CN 101551888 A CN101551888 A CN 101551888A
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China
Prior art keywords
control system
distribution control
advertising message
alternative advertising
alternative
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CNA2008100355094A
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Chinese (zh)
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Priority to CNA2008100355094A priority Critical patent/CN101551888A/en
Publication of CN101551888A publication Critical patent/CN101551888A/en
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Abstract

The invention provides a method for controlling the advertising information release in a first advertising release control system, including the steps: a. according to a first preset rule, optional advertising information is sent to one or more second advertising release control systems. The invention also provides a first advertising release control system of a first sending set corresponding to the step a, an auxiliary control method for the advertising release in the second advertising release control systems, the corresponding second advertising release control systems, and an advertising information release system used for releasing the advertising information, wherein the advertising information release system comprises the first advertising release control system and the second advertising release control systems. By the cooperation of the first system and the second systems, the speed and the efficiency of the advertising putting service can be improved, and different types of advertising can be respectively and separately managed by different second advertising release control systems; and besides the common WAP advertising, short messages, multimedia messages, video and other types of advertising information can be managed, and the logic structure of the system can be clearer.

Description

The control method of a kind of advertisement information distribution system and corresponding releasing advertisements
Technical field
The present invention relates to advertisement information distribution system, particularly, relating to matches with a plurality of second ad distribution control system by the first ad distribution control system finishes control method and correspondent advertisement information issuing system to the portable terminal releasing advertisements.
Background technology
Fast development along with computer networking technology and wireless interconnected network technology, (following general designation: the information network) is more and more abundanter for internet and/or wireless Internet, and the number of users by various user terminal online increases severely, the prospect of network economy is also more and more approved by people, especially wireless Internet.Enterprise, various group begin to utilize this instrument of network to come to be oneself service, come influence power by network raising self, perhaps directly utilize network to create commercial value, the for example website of our each entity of seeing, the web advertisement, hand call payment system or the like, wherein the web advertisement is to be used to propagate the most common means of enterprise, product.
Usually, the web advertisement is followed a carrier (for example being embedded in the webpage) or is presented at individually on the user terminal (for example portable terminal), and this process is actually an advertisement information distribution system sends process from advertising message to user terminal.Be subjected to the influence of factors such as network transfer speeds and transmission range, certain customers receive time of this advertising message may be long, thereby cause these certain customers not have patience and browse this advertising message, even the possible carrier (for example webpage) that close the advertising message place because the advertising message display speed is too slow of user, so not only can't realize the purpose of issuing advertisement information, even may cause user's dislike.Therefore, be necessary under the situation that does not change network transfer speeds, to accelerate issue (demonstration) speed of the web advertisement by technological means.Simultaneously, based on some demand, for example in order to simplify complexity and even the cost of realizing advertisement information distribution system, also be necessary dissimilar advertising messages is managed respectively, for example manage the advertising message that exists with short message, multimedia message, visual form respectively, thereby improve the efficient of advertisement information distribution system by different servers.But regrettably, also do not have similar system at present, especially more do not have similar system in field of mobile terminals.
Summary of the invention
At defective of the prior art, the purpose of this invention is to provide a kind of control method and the correspondent advertisement information issuing system that can accelerate ad distribution speed, different classes of advertising message be carried out Classification Management.
According to an aspect of the present invention, provide a kind of in the first ad distribution control system control method to the portable terminal issuing advertisement information, wherein, comprise the steps: that a. sends alternative advertising message according to first pre-defined rule to one or more second ad distribution control system, wherein, the described second ad distribution control system is connected by network with the described first ad distribution control system.
According to another aspect of the present invention, a kind of first ad distribution control system that is used for to the portable terminal issuing advertisement information also is provided, it is characterized in that, comprise first dispensing device, it is used for sending alternative advertising message according to first pre-defined rule to one or more second ad distribution control system, wherein, the described second ad distribution control system is connected by network with the described first ad distribution control system.
Another aspect of the present invention, provide a kind of in the second ad distribution control system auxiliary control method to the portable terminal issuing advertisement information, wherein, comprise the steps: that A. receives the solicited message be used to ask advertising message; B. from the alternative advertising message that the described second ad distribution control system is managed, select only advertising message as advertising message to be released according to described request information, wherein, the described first ad distribution control system is connected and communication by network with the second ad distribution control system.
According to a further aspect of the invention, also provide a kind of second ad distribution control system that is used for auxiliary to the portable terminal issuing advertisement information, it is characterized in that comprise: the 4th receiving trap is used to receive the solicited message that is used to ask advertising message; And first selecting arrangement, be used for selecting only advertising message as advertising message to be released according to the alternative advertising message that described request information is managed from the described second ad distribution control system.
According to a further aspect of the invention, also provide a kind of advertisement information distribution system that is used for to the portable terminal issuing advertisement information, it is characterized in that, comprise the first above-mentioned ad distribution control system and the second ad distribution control system.Wherein, the described second ad distribution control system is connected and communication by network with the described first ad distribution control system.
The present invention is by the cooperation of the first ad distribution control system and the second ad distribution control system, can improve the speed and the efficient of ad placement services, for example can according to and portable terminal between distance, Network Transmission postpone and parameter such as the second ad distribution control system load itself is selected the request of the only second ad distribution control system handle mobile terminal, thereby make the speed of issuing advertisement information reach the fastest, effect is more obvious when especially the second ad distribution control system being placed carrier content generator (as web page server) local.Wherein, owing to there are a plurality of second ad distribution control system, so can manage dissimilar advertising messages respectively by the second different ad distribution control system, for example except that WAP advertisement commonly used, can also manage the advertising message of types such as note, multimedia message, video at least.
Description of drawings
Below with reference to accompanying drawing non-limiting example of the present invention is described in detail:
Fig. 1 illustrates according to the first embodiment of the present invention, the process flow diagram of the control method of issuing advertisement information in the first ad distribution control system;
Fig. 2 illustrates according to a second embodiment of the present invention, the process flow diagram of the control method of issuing advertisement information in the first ad distribution control system;
Fig. 3 illustrates a third embodiment in accordance with the invention, the process flow diagram of the control method of issuing advertisement information in the first ad distribution control system;
Fig. 4 illustrates according to a specific embodiment of the present invention, and advertisement information distribution system provided by the invention is to the principle of work synoptic diagram of portable terminal issuing advertisement information;
Fig. 5 a, 5b illustrate according to a specific embodiment of the present invention respectively, the network topology synoptic diagram of the advertisement information distribution system that makes up according to bus-type, star schema;
Fig. 6 illustrates a fourth embodiment in accordance with the invention, the process flow diagram of the auxiliary control method of issuing advertisement information in the second ad distribution control system;
Fig. 7 illustrates according to a fifth embodiment of the invention, and the first ad distribution control system determines that the only second ad distribution control system comes the process flow diagram of issuing advertisement information;
Fig. 8 illustrates according to the first embodiment of the present invention, the structural representation of the first ad distribution control system and the second ad distribution control system;
Fig. 9 illustrates according to the first embodiment of the present invention, the structural representation of the first ad distribution control system and the second ad distribution control system; And
Figure 10 illustrates a third embodiment in accordance with the invention, the structural representation of the first ad distribution control system.
Embodiment
The invention provides by the first ad distribution control system and match to the control procedure of portable terminal issuing advertisement information with one or more second ad distribution control system.Preferably, the described first ad distribution control system sends alternative advertising message to one or more second ad distribution control system, and the alternative advertising message that is sent out is then further handled to realize to the portable terminal issuing advertisement information by the second ad distribution control system.Preferably, the first ad distribution control system sends described alternative advertising message to the second ad distribution control system on one's own initiative, as according to the second ad distribution control system as described in sending to, this process of transmitting does not rely on the request of any main body and starts with subscribing regular periodicity ground or aperiodicity; Suboptimum ground, the first ad distribution control system also can be finished process of transmitting according to the solicited message of the second ad distribution control system.Wherein, described alternative advertising message can be all alternative advertising messages of storing in the first ad distribution control system, also can be the alternative advertising message of selecting from all alternative advertising messages of part.In following Fig. 1～embodiment illustrated in fig. 3, we at large describe the present invention in conjunction with various preferred embodiments and how to realize advertising message issue control procedure.
Fig. 1 illustrates according to the first embodiment of the present invention, the process flow diagram of the control method of issuing advertisement information in the first ad distribution control system.As mentioned above, the described first ad distribution control system can send alternative advertising message to the described second ad distribution control system on one's own initiative without the request of the second ad distribution control system.Wherein, described alternative advertising message can be all alternative advertising messages of storing in the described first ad distribution control system, also can be a part wherein.It will be appreciated by those skilled in the art that these control system can preferably be distributed in different regions when having a plurality of second different ad distribution control system, also can be distributed in the same region and be used for controlling respectively the issuing process of different advertising messages.For example work as the described first ad distribution control system and stored very huge advertising message, and the storage space of the described second ad distribution control system or network information flow can't satisfy all alternative advertising messages that reception comes from the described first ad distribution control system, preferably send the alternative advertising message of part to the part or all of second ad distribution control system this moment, to satisfy storage space or network information flow quantitative limitation; Or one second ad distribution control system is planned as the advertising message of only being responsible for the relevant travel information of issue, the advertising message of other classifications then is responsible for issue by other the second ad distribution control system, and also only send the part alternative advertising message relevant with tourism to this second ad distribution control system this moment.Those skilled in the art understand, the mode that the described first ad distribution control system sends alternative advertising message is flexibly, for example it can send all alternative advertising messages to all second ad distribution control system, also can only send the alternative advertising message of part to all second ad distribution control system; The same described first ad distribution control system also can be selected to issue all alternative advertising messages to the alternative advertising message of part second ad distribution control system issue part to the part second ad distribution control system according to the storage space of the size of alternative advertising message data volume, the second ad distribution control system and the second ad distribution control system responsible adline of institute or published method differentiation ground, these change example does not influence essence of the present invention, does not repeat them here.
Based on above-mentioned analysis, when taking to send the mode of the alternative advertising message of part, the alternative advertising message of part of how determining to send to the second specific ad distribution control system in whole alternate information is the problem that the present invention need solve.Preferably, mode of whether mating according to the type and the described second ad distribution control system corresponding class of alternative advertising message embodiment illustrated in fig. 1 determines to send to the alternative advertising message of described part of the second ad distribution control system.Particularly, execution in step S101 at first: the advertising message of determining to be complementary with the corresponding classification of the described second ad distribution control system from all alternative advertising messages is as the alternative advertising message of described part.As previously mentioned, the described second ad distribution control system can be controlled the issue of dissimilar advertising messages, for example the second ad distribution control system 21 is set to the issue control of being responsible for the relevant advertising message of tourism, and the second ad distribution control system 22 is set to issue control of being responsible for the relevant advertising message of consumer electronics or the like.At this moment, the second ad distribution control system, 21 corresponding class are " tourism ", and system's 22 corresponding class are " consumer electronics ".Those skilled in the art understand, in such embodiments, the alternative advertising message that the described first ad distribution control system is safeguarded will all be set up one or more classification information, for example alternative advertising message A corresponding to " tourism " classification, alternative advertising message B corresponding to " consumer electronics " or the like, like this, by being carried out boolean, the classification information of the first ad distribution alternative advertising message that control system is safeguarded and the second ad distribution control system corresponding class relatively just can realize described step S101.Wherein, safeguard respectively that according to information category alternative advertising message at least more helps the efficiency for issuing of advertising message, and simplify transmission and management work described alternative advertising message.
After determining the alternative advertising message of described part by step S101, enter step S102: periodically issue the alternative advertising message of described part to the described second ad distribution control system, so far, this flow process finishes.Described " periodically sending " is an optimal way of the present invention, for example on one's own initiative the fixed different alternative advertising message of part sent to the second different ad distribution control system in the set time of every day.Those skilled in the art understand, during by the described alternative advertising message of Network Transmission, preferably relatively carry out this step S102 in idle (for example morning) at network, can avoid network blockage like this, also can avoid upgrading the up-to-date alternative advertising message that receives and causing the portable terminal can't be as far as possible to the generation of the situation of this second ad distribution control system request advertising message owing to the second ad distribution control system.
Change in the example at one, also can adopt aperiodicity to send the control mode of the alternative advertising message of described part, for example the more new situation according to alternative advertising message sends this advertising message, particularly, in the time of can working as the alternative advertising message in the first ad distribution control system, upgraded and surpass 20 these alternative advertising message category information of having upgraded are screened, classified, the alternative advertising message of the part of having upgraded after the screening is sent to the second ad distribution control system that is complementary with this classification information.At this moment, when the renewal speed of alternative advertising message was very fast, the frequency that sends the alternative advertising message of part will increase, on the contrary frequency, thus form acyclic send mode.Certainly, the described first ad distribution control system can be selected to send described alternative advertising message to the second different ad distribution control system in periodic or acyclic mode neatly, and this depends primarily on the demand of concrete advertisement information distribution system.
It will be appreciated by those skilled in the art that at other to change in the example that classification information related among the above-mentioned steps S101 can be accomplished in several ways.The content of for example above-mentioned alternative advertising message, type are as types such as " tourism ", " consumer electronics "; Again for example, also can be the data volume of described alternative advertising message, as each alternative advertising message corresponding file or the occupied storage space of data; Again for example, can be the file layout of alternative advertising message, for example " video ", " picture " or different-formats such as " literal "; Again for example, also can be to be used for the mode of issuing advertisement information, as wired mode or wireless mode.Further, described classification information also can be the combination between above-mentioned both or the many persons, for example can be the advertising message relevant with " tourism " of " video " file layout, does not repeat them here.Those skilled in the art understand, as long as thereby the classification information of the alternative advertising message safeguarded of the above-mentioned first ad distribution control system and the second ad distribution control system corresponding class can be corresponding and can be compared the coupling that can realize between the two mutually, this does not influence flesh and blood of the present invention.
Again further, " coupling " mode among the above-mentioned steps S101 also can realize by different approach.Preferably, with the on all four alternative advertising message of described classification as the alternative advertising message of described part, suboptimum ground, the alternative advertising message that described classification can be reached fuzzy matching is as the alternative advertising message of described part, for example if in the classification information of the alternative advertising message that the above-mentioned first ad distribution control system is safeguarded, comprise " electronics " just with it as issuing the receptible alternative advertising message of control system with " consumer electronics " corresponding second.Those skilled in the art can be somebody's turn to do " coupling " mode in conjunction with existing techniques in realizing, will not give unnecessary details.
Above-mentionedly embodiment illustrated in fig. 1ly determine the alternative advertising message of described part to be sent by the mode that described alternative advertising message and the described second ad distribution control system corresponding class are mated, and change in the example one, embodiment for example shown in Figure 2 concerns to determine the alternative advertising message of described part by the Network Transmission delay parameter between the first ad distribution control system and the second ad distribution control system.It will be appreciated by those skilled in the art that the network transfer speeds between the described first ad distribution control system and the second ad distribution control system usually can become the bottleneck of native system efficient.For example, when the second different ad distribution control system is in the different regions, because a plurality of second ad distribution control system may be used different hardware devices, perhaps the distance of the second ad distribution control system and the first ad distribution control system physical distance all can cause the difference of network transfer speeds between the two.Therefore, in order to improve the efficient of ad distribution, reduce since the network transfer speeds bottleneck to sending the adverse effect of described alternative advertising message, the described first ad distribution control system can decide to the second different ad distribution control system according to the Network Transmission delay parameter and send different alternative advertising messages.Preferably, when between the two Network Transmission postpones very hour, promptly most of Internet resources are unoccupied, can select the alternative advertising message of the bigger part of data volume (as video or flash etc.) to send to the second ad distribution control system; When between the two Network Transmission postpones when big, can select data volume less than the display advertising information of video information as the alternative advertising message of described part; And postpone when very big when between the two Network Transmission, even can not transmit the picture advertising message very glibly the time, the described first ad distribution control system can select to send the littler Word message of data volume, to avoid losing of latch up phenomenon in the Network Transmission and even packet.
In the present embodiment, at first execution in step S111 judges whether the Network Transmission delay parameter of the second ad distribution control system is lower than first threshold.Particularly, the described first ad distribution control system must be judged the network transfer speeds between itself and the described second ad distribution control system before determine sending which alternative advertising message.Present embodiment preferably adopts the dividing mode of default transmission speed threshold value, Network Transmission between two systems is postponed to be divided into several different intervals, when Network Transmission postpones to fall in certain interval, then send to postpone the alternative advertising message of corresponding part with this interval Network Transmission.In the present embodiment, set two threshold values particularly, the pairing Network Transmission of first threshold postpones less, the pairing Network Transmission of second threshold value postpones bigger, can certainly set more transmission delay threshold value, this does not influence flesh and blood of the present invention, does not give unnecessary details at this.Those skilled in the art can obtain Network Transmission in conjunction with prior art and postpone correlation parameter, for example, at first send a test signaling to this second ad distribution control system, and according to the time of receiving feedback signaling judge and this second ad distribution control system between network delay, do not repeat them here.
According to above judgement, when described Network Transmission delay parameter is lower than described first threshold, enter step S112, the advertising message that is about to first level priorities is as the alternative advertising message of described part.Particularly, when coming prioritization other with the data volume of alternative advertising message correspondence, the advertising message of described first level priorities can be the bigger information of those data volumes, as video information.When finding that after the test of step S111 the Network Transmission delay parameter is lower than first threshold, then illustrates network delay less (network transfer speeds is very fast in other words), the information transmission that can carry big data quantity.When described Network Transmission delay parameter was not less than first threshold, then need carries out the second time and judge that promptly execution in step S113 judges whether the Network Transmission delay parameter of the second ad distribution control system is lower than second threshold value.If be lower than second threshold value, then enter step S114, with the advertising message of second level priority as the alternative advertising message of described part, particularly, can be with data volume less than those information of first level priorities as the alternative advertising message of part, pictorial information etc. for example.It will be appreciated by those skilled in the art that if adopting multistage threshold value to divide Network Transmission postpones, then need repeatedly to judge.When described Network Transmission postpones still to be not less than second threshold value, then enter step S115, with other advertising messages of no priority level as the alternative advertising message of described part.Particularly, according to above judgement, the described first ad distribution control system has learnt that the network delay between itself and this second ad distribution control system is bigger, may aggravate network blockage if still send the information of larger data amount, so can only select the less advertising message of data volume, text message for example, the less advertising message of this data volume can be transferred to the second ad distribution control system quickly, and the bigger described alternative advertising message of other data volumes, the described first ad distribution control system can send to other Network Transmission and postpone the second less ad distribution control system.Thereby realized according to the hardware condition of network optionally to the do not bother to see me out process of different alternative advertising messages of the second different ad distribution control system.
After determining the alternative advertising message of described part, promptly after step S112, S113, S114, all enter step S116, periodically send the alternative advertising message of part to the described second ad distribution control system.This step and step S102 shown in Figure 1 are similar, promptly can be periodically or aperiodicity ground send the alternative advertising message of described part, will not give unnecessary details.
As a variation example embodiment illustrated in fig. 2, can be with step S112, S113, S114 is changed to respectively the information that is complementary with the corresponding classification of the described second ad distribution control system in the alternative advertising message of first level priorities as the alternative advertising message of described part, with the alternative advertising message that is complementary with the corresponding classification of the second ad distribution control system in the alternative advertising message of second level priority as the alternative advertising message of described part, with the alternative advertising message that is complementary with the corresponding classification of the described second ad distribution control system in the alternative advertising message of no priority level priority as the alternative advertising message of described part.Particularly, the classification information of Network Transmission delay parameter and advertising message is combined to determine described alternative advertising message, promptly at first from all alternative advertising messages, select other alternative advertising message of corresponding different priorities, and then in the alternative advertising message of these different stages that chosen, determine to send to the alternative advertising message of described part of the second ad distribution control system according to the classification information of alternative advertising message by judgement to first, second transmission delay threshold value.The screening process of two different aspects like this can make the division of labor between the different second ad distribution control system clearer and more definite, the efficient and the accuracy that more help improving whole advertisement information distribution system.
In another variation example embodiment illustrated in fig. 2, described step S112 is changed to: periodically send all alternative advertising messages to the described second ad distribution control system.Those skilled in the art understand, such variation example is applicable to that the network traffics of the described second ad distribution control system correspondence are bigger, can not consider under the situation of network blockage, all alternative advertising messages are all sent to the described second ad distribution control system.On the contrary, when judging that by step S111 the back determines that network traffics are not enough to carry transmission as the big data quantity of video information and so on, the described first ad distribution control system is just screened described alternative advertising message, and selects the alternative advertising message of part to be sent to the described second ad distribution control system.
With reference to step S102 shown in Figure 1 and step S116 shown in Figure 2, these two steps can be understood that the different embodiment of " periodically sending alternative advertising message to described one or more second ad distribution control system ", relative therewith variation example then is " periodically sending whole alternative advertising messages to described one or more second ad distribution control system ", those skilled in the art can realize these enforcements (variation) example in conjunction with prior art, will not give unnecessary details.
Above-mentioned Fig. 1, embodiment illustrated in fig. 2 the described first ad distribution control system is issued described alternative advertising message on one's own initiative to the described second ad distribution control system according to pre-defined rule control procedure described.As mentioned above, the described first ad distribution control system also can send described alternative advertising message to it according to the solicited message from the alternative advertising message of request of the second ad distribution control system.For example work as the described second ad distribution control system of mobile terminal request and send the advertising message of a certain type to it, and there is not the advertising message (when the described first ad distribution control system has only sent the alternative advertising message of part to the above-mentioned second ad distribution control system) of requested this type in this second ad distribution control system, the perhaps described first ad distribution control system sends described alternative advertising message for the described second ad distribution control system predetermined every day, but because the alternative advertising message that system mistake or Network Transmission problem cause being sent out is lost, cause this second ad distribution control system not receive described alternative advertising message on time, in the above two kinds of cases and under other possible situations, this second ad distribution control system need ask the described first ad distribution control system to provide the alternative advertising message of particular category to it, and the described first ad distribution control system sends the respective alternative advertising message according to this solicited message to the second ad distribution control system of sending this solicited message.
Particularly, Fig. 3 illustrates a third embodiment in accordance with the invention, in the first ad distribution control system process flow diagram of the control method of issuing advertisement information.Execution in step S121 at first, the first ad distribution control system receives the solicited message that is used to ask described alternative advertising message.When the described second ad distribution control system needs described alternative advertising message, can send solicited message to the described first ad distribution control system, the described first ad distribution control system correspondingly receives this solicited message, and entering step S122, the described first ad distribution control system is according to the definite described alternative advertising message that sends to the described second ad distribution control system of described request information.Particularly, receive described request information after, all alternative advertising messages all can be sent to the second ad distribution control system of the alternative advertising message of above-mentioned request, also can only send the alternative advertising message of part to it.For example, owing to causing the alternative advertising message of described second ad distribution control system Central Plains storage, system's reason loses, the described second ad distribution control system can send solicited message to the described first ad distribution control system, comprise a flag in this solicited message, and comprise the pairing parameter of the needed part alternate information of this second ad distribution control system in this flag.At this moment, the first ad distribution control system that receives described request information can determine to send all or the alternative advertising message of part according to the parameter in this flag.Again for example, when described alternate information the process that sends to the second ad distribution control system from the first ad distribution control system information dropout takes place, so similarly, the described second ad distribution control system can write the numbering of losing (not receiving) information in the described request information.Those skilled in the art understand, such process can realize with reference to prior art, when for example the first ad distribution control system sends alternative advertising message or can send the inventory that is sent out alternative advertising message before, the corresponding second ad distribution control system can be determined unreceived alternative advertising message according to this inventory, will not give unnecessary details.
Behind step S122, execution in step S123, the described first ad distribution control system sends described alternative advertising message to the described second ad distribution control system.Those skilled in the art understand, such process of transmitting can be realized in conjunction with prior art, for example realize by the Network Transmission between the first ad distribution control system and the second issue control system, concrete transmission mode can adopt the standard transmission formats corresponding with these networks, can adopt the particular transmission format of arranging between two systems, this does not influence flesh and blood of the present invention yet.
Enter step S124 then, the described second ad distribution control system receives described alternative advertising message, last execution in step S125, and the described second ad distribution control system is stored described alternative advertising message, and so far present embodiment finishes.Particularly, the flow process of carrying out in these two steps and the described first ad distribution control system is corresponding.When the described first ad distribution control system periodically or acyclic when the described second ad distribution control system sends all or part of alternative advertising message, at first should receive described alternative advertising message as the described second ad distribution control system, and the described alternative advertising message that will receive is stored in database or other memory devices, and this is the described second ad distribution control system according to the request of the portable terminal precondition to the portable terminal issuing advertisement information.Wherein, preferably, the described database that is used to store described alternative advertising message is positioned among the described second ad distribution control system, is promptly directly managed, is safeguarded by this system; Suboptimum ground, this database also can be independent of the described second ad distribution control system, can obtain correspondent advertisement information as long as guarantee when the described second ad distribution control system needs these alternative advertising messages from this database.
With reference to above-mentioned Fig. 1～Fig. 3, those skilled in the art understand, one at above-mentioned present embodiment changes in the example, the described first ad distribution control system can also be carried out following two steps, step 1: receive ad distribution feedback information from one or more second ad distribution control system, and step 2: gather the final feedback information of generation advertisement according to described ad distribution feedback information from one or more second ad distribution control system.These two steps can be carried out with step shown in the foregoing description with matching, for example synchronously carry out; Can carry out independently, this does not influence flesh and blood of the present invention yet.
Particularly, above-mentioned two steps are applicable to that portable terminal returns one or more situations at the feedback information that is published advertising message to the second ad distribution control system, and whether advertising message, this user that for example whether this user has clicked this advertising message, whether the advertising message that sends to this user is helpful to it, whether can buy the product introduced in this advertising message or service after it has seen described advertising message, whether this user is ready to accept other similar to this advertising message is ready advertising message of subscribing to other or the like.Usually, these feedback informations can make described advertisement information distribution system send different advertising messages at different user profile more exactly.But be sent to respectively at different feedback informations under the situation of the second different ad distribution control system, in fact described advertisement information distribution system can't obtain complete feedback information from the overall situation, therefore, need gather all feedback informations so that consider these feedback informations from the overall situation, for example preferably these feedbacks are gathered to the described first ad distribution control system, thereby this system can more reasonably carry out described alternative advertising message classification according to feedback information, send the alternative advertising message of part to the described second ad distribution control system selectively, perhaps constantly adjust the whole alternative advertising message database that the described first ad distribution control system is safeguarded according to feedback information, and then constantly adjust the content of the advertising message that sends to portable terminal, improve the accuracy of advertising message issue better, do not repeat them here.Simultaneously, it will be appreciated by those skilled in the art that accordingly, from the angle of the described second ad distribution control system, this system can carve execution in due course and send the step of described ad distribution feedback information, process 231 for example shown in Figure 4 to the described first ad distribution control system.Further, when having a plurality of second ad distribution control system, then correspondingly in the present embodiment each second ad distribution control system can carry out the step that sends described ad distribution feedback information to the described first ad distribution control system.Further, change in the example at one, part portable terminal can send to feedback information second advertising message issue control system, another part portable terminal can directly send to feedback information described first advertising message issue control system simultaneously, this does not influence flesh and blood of the present invention, does not repeat them here.
Understand the basic procedure and the corresponding example that changes of the control method of issuing advertisement information in the ad distribution control system specifically by above-mentioned Fig. 1～Fig. 3, below, Fig. 4 illustrates according to a specific embodiment of the present invention, and ad distribution control system provided by the invention is to the principle of work synoptic diagram of portable terminal issuing advertisement information.In the present embodiment, the described first ad distribution control system 4 and five second ad distribution control system 21,22,23,24,25 are connected by network.It will be appreciated by those skilled in the art that and to realize purpose of the present invention that the described first ad distribution control system must interconnect with the described second ad distribution control system, can communicate.Wherein said network can be cable network or wireless network, also can be the compound network that cable network and wireless network are formed.And the topological mode of this network also is flexibly, for example the network topology synoptic diagram of also building according to bus-type framework, star schema respectively in conjunction with the advertisement information distribution system that provides of the present invention is provided respectively for Fig. 5 a, Fig. 5 b, and those skilled in the art can realize such network topology in conjunction with prior art and with reference to connected mode shown in Figure 5.As the described bus-type connected mode of Fig. 5 a be, all the second ad distribution control system and the first ad distribution control system are connected on the common transmission medium, use an all addressable public passage of all control system, at this moment, the first ad distribution control system can only be served as the first ad distribution control system, finishes the task control that all second ad distribution control system in network send described alternative advertising message; Can certainly hold two duties, when finishing any second ad distribution control system in network and sending the task control of described alternative advertising message, the control function that has both any the second ad distribution control system in the network again, for example directly the request of handle mobile terminal also correspondingly sends advertising message to portable terminal.For example under the star schema shown in Fig. 5 b, the first ad distribution control system 4 is connected with the second ad distribution control system 21,22,23 by gateway 9 again, and its connected mode can be wired mode or the wireless mode shown in the figure.In topological mode shown in Fig. 5 b, the first ad distribution control system 4 is only finished the task that the second ad distribution control system in network sends described alternative advertising message, no longer directly sends advertising message to portable terminal.Those skilled in the art understand, the network topology mode of described advertisement distributing system is not limited to above-mentioned two kinds, can also be tree topology, ring topology etc., those skilled in the art can realize these topological structures respectively with reference to prior art, do not repeat them here.
Further, can between the described first ad distribution control system, the second ad distribution control system and portable terminal, adopt different control modes to realize the present invention under the network architecture shown in Figure 4.Preferably, in first kind of control mode, the described first ad distribution control system 4 is used to store all alternative advertising messages, the second different ad distribution control system are safeguarded different classes of alternative advertising message respectively, for example system 21 is responsible for advertising message (specifically can with reference to embodiment illustrated in fig. 1) of issuing to portable terminal by relevant consumer electronics or the like, therefore, the first ad distribution control system 4 periodically sends to the described second ad distribution control system (process 121) with this system 4 maintenances alternative advertising message relevant with consumer electronics.Preferably, in second kind of control mode, the described second issue control system 21 of portable terminal 31 requests is to its issuing advertisement information, be that terminal 31 is sent ad-request information (process 3121) to system 21, after 21 pairs of these solicited messages of the second issue control system were handled, the advertising message that will meet sent to described portable terminal 31 (not shown this process).In the third control mode, the described second ad distribution control system 21 receives the feedback information of the ad distribution that is sent by portable terminal 31, and this feedback information is transmitted to the described first ad distribution control system 4, described system 4 gathers according to many feedback informations that receive and generates the final feedback information of ad distribution (process 231).
In the 4th kind of control mode, the described first ad distribution control system 4 can postpone to select to send described alternative advertising message according to the Network Transmission between itself and the second ad distribution control system, for example, three grades of transmission delay threshold values (with reference to embodiment illustrated in fig. 2) in this control system 4, have been preset, and send the alternative advertising message of first priority level respectively according to different Network Transmission delay parameters, perhaps send the alternative advertising message of second priority level, perhaps send other alternative advertising message of the third level, perhaps send the alternative advertising message of no priority level.It will be appreciated by those skilled in the art that and to adopt periodicity or acyclic mode to send these alternative advertising messages, do not repeat them here.
In the 5th kind of control mode, the described first ad distribution control system 4 can be according to second pre-defined rule to one or more to the second ad distribution control system sending controling instruction.Owing in the described second ad distribution control system, stored a large amount of alternative advertising messages, if the second different ad distribution control system adopts different this alternative advertising messages of way to manage management, may make that the file layout of alternative advertising message of the second different ad distribution control system is inconsistent, make the described first ad distribution control system be difficult to these alternative advertising messages are carried out unified management; Therefore, the first ad distribution control system often need send the alternative advertising message that a series of steering orders safeguard that the described second ad distribution control system is managed.Again for example, under specific circumstances, can be only realize maintenance, for example, send the instruction of a certain of deletion or the alternative advertising message of some bar the alternative advertising message in the second ad distribution control system by sending controling instruction.Such process can realize by process shown in Figure 4 123, thus the described alternative advertising message of storage in the maintenance system 23 better.
In the 6th kind of control mode, the second ad distribution control system 24 sends the described first ad distribution control system 4 of request sends solicited message (process 241) from described alternative advertising message to system 24 to the described first ad distribution control system 4, for example work as the first ad distribution control system 4 and do not send described alternative advertising message according to first pre-defined rule to the described second ad distribution control system 24 on time, the described second ad distribution control system 24 can directly ask the described first ad distribution control system to send this alternative advertising message.At this moment, the described first ad distribution control system 4 sends to the described second ad distribution control system 24 (process 124) according to this solicited message with all or the alternative advertising message of part.
Under normal conditions, described portable terminal 31 can be to the described second ad distribution control system 21,22,23,24,25 request advertising messages (for example process 3121), and are determined corresponding advertising message to be released and these advertising messages are sent to this portable terminal 31 by above-mentioned solicited message being analyzed the back by the corresponding second ad distribution control system (for example 21).In order to increase the dirigibility of system, the control method of the solicited message of the request advertising message that is sent by the described portable terminal 31 of the described first ad distribution control system, 4 direct receptions also is provided in the 7th kind of control mode, after promptly the first ad distribution control system 4 receives solicited message (process 311), this system 4 is this solicited message by oneself, and directly advertising message is sent to described portable terminal 31 according to above-mentioned solicited message, also this solicited message can be transmitted to the described second ad distribution control system (for example system 25) and further handle this solicited message by corresponding system (for example system 25).Preferably, system 4 is transmitted to the only second ad distribution control system with described request information, for example send to the second ad distribution control system 25 nearest, can guarantee like this solicited message that is forwarded to be handled apace by the second nearest ad distribution control system apart from this system 4.Described distance can be the distance on the physical significance, also can be the distance of determining according to routing iinformation, determines described nearest distance according to routing iinformation again when perhaps distance in the physical sense is identical.Those skilled in the art can realize this processing mode by number of ways in conjunction with prior art, will not give unnecessary details.
Set forth how to realize control procedure of the present invention by above-mentioned Fig. 1～Fig. 5 emphasis from the angle of the first ad distribution control system, below, Fig. 6 illustrates a fourth embodiment in accordance with the invention, the process flow diagram of the auxiliary control method of issuing advertisement information in the second ad distribution control system.Present embodiment echoes mutually with above-mentioned Fig. 1～flow process shown in Figure 3, is used for the auxiliary described first ad distribution control system and realizes function of the present invention.Those skilled in the art understand, what main what auxilliary relation that " control method " that " auxiliary control method " that the described second ad distribution control system is carried out and the first ad distribution control system are carried out must do not represented both, and adopting different addresses that it is distinguished just to explanation is convenient, this does not influence flesh and blood of the present invention.In the present embodiment, the second ad distribution control system is mainly by the described alternative advertising message that receives and storage is sent by the described first ad distribution control system, and at portable terminal to the request of sending of this second ad distribution control system during advertising message, from this alternative advertising message, select certain one or more advertising message and be sent to this portable terminal according to this solicited message, thereby finally finish advertising message issue work.Therefore, have only the described first ad distribution control system, jointly the issue of described advertising message is controlled, just can finish purpose of the present invention with the described second ad distribution control system cooperating.
Particularly, at first execution in step S131 receives the solicited message that is used to ask advertising message.According to above-mentioned analysis, the described second ad distribution control system mainly is responsible at portable terminal when this second ad distribution control system is sent the request advertising message, according to this request, from the alternative advertising message database of its storage, select certain one or more advertising message, be sent to this portable terminal.So the described second ad distribution control system at first receives the solicited message from portable terminal.May comprise various demand informations in this solicited message, for example the subscription situation of the quantity of the type of advertising message, advertising message, advertising message and in the information such as subscription time, advertising site mark information any or appoint multiple.Those skilled in the art can understand according to the synoptic diagram that Fig. 5 a, 5b describe at least, this solicited message can directly send to the described second ad distribution control system by portable terminal, also can send to the described first ad distribution control system earlier, by the first ad distribution control system solicited message is transmitted to the only second ad distribution control system again, for example from the described first ad distribution control system second ad distribution control system nearest or that task amount is minimum.
Enter step S132 then, from the alternative advertising message that the described second ad distribution control system is managed, select only advertising message as advertising message to be released according to described request information.Owing to the request that may comprise in same the solicited message to a plurality of advertisement position issuing advertisement informations, for example when when portable terminal shows a webpage, comprise a plurality of advertisement positions in this webpage, then the browser in the portable terminal can send to one second ad distribution control system as a solicited message with the information integrated back of request advertising message of these a plurality of advertisement position correspondences.At this moment, the described second ad distribution control system at first parses all advertisement positions that are used for issuing advertisement information from this solicited message, then at described each advertisement position, determine to be distributed to all advertising messages of this advertisement position respectively in all alternative advertising messages of from this second ad distribution control system, storing, and therefrom select an only advertising message as the advertising message to be released that will be distributed on the corresponding advertisement position, preferably, can select the not highest advertising message of described all advertising message medium priorities as the advertising message to be released that is distributed on this advertisement position.Priority wherein can be set in several ways, as according to making the most satisfied advertising message of user to what the feedback opinion of advertising message of issue gathered generation from the user, or a up-to-date or the most popular advertising message or the like.Those skilled in the art understand, 200610148327.9) from a plurality of alternative advertising messages, select the only information at least can (application number: existing techniques in realizing such as does not repeat them here with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue " as the process of advertising message to be released.Further, those skilled in the art understand, above-mentioned a plurality of advertisement position can be used for showing the advertising message of same classification, for example all be display advertising information, also can be respectively applied for and show different classes of advertising message, for example advertisement position 1 request display advertising information, advertisement position 2 are asked video ads information etc., and this does not influence flesh and blood of the present invention.
This flow process enters step S133 then, and described advertising message to be released is sent to the portable terminal that sends described request information.According to the description of step S132, advertising message to be released determined, the described second ad distribution control system only needs pass through advertising message that step S132 determines and is sent to this portable terminal and gets final product, for example by the wap protocol transmission, and this flow process end so far.Be pointed out that, step S133 is not the necessary step of the present invention, the described second ad distribution control system can only be responsible for the screening of described alternative advertising message, and this advertising message can be finished by other distributing devices or dispensing device (for example dispensing device that is used for sending to portable terminal advertising message in the advertisement distributing system in the prior art), and this moment, step S133 promptly can omit.
Further, Fig. 7 illustrates the flow process that the first ad distribution control system, 4 definite only second ad distribution control system 5 are according to a fifth embodiment of the invention come issuing advertisement information.Owing to there are a plurality of systems 5, so system 4 can select only system 5 so that handle this solicited message the fastlyest, most effective after receiving solicited message from the request advertising message of portable terminal.Particularly, execution in step S140 at first, from all second ad distribution control system, determine and the nearest system 5 of distance of mobile terminal that sends this solicited message according to described request information, and with it as the only second ad distribution control system, this step remains based on the consideration of being handled corresponding request information by nearest system 5.Enter step S141 then, does the Network Transmission delay parameter of judging the described only second ad distribution control system and sending between the portable terminal of this solicited message surpass the 3rd threshold value? if the judged result of this step negates, be that network speed between portable terminal and the described system 5 than comparatively fast (is lower than described the 3rd threshold value, for example 5 milliseconds), then determine by these system's 5 processes said request information, directly execution in step S145; Otherwise network speed between the two is slower, then can cause long delay by these system's 5 processes said request information, thereby may influence the advertising message distribution effect, so execution in step S142, from other second ad distribution control system, select with the distance of mobile terminal that sends this solicited message recently and Network Transmission delay parameter between the two be no more than described the 3rd threshold value system 5 as the described only second ad distribution control system, promptly select only system 5: nearest according to two standards, network delay smaller (being no more than the 3rd threshold value).Next enter step S143, judge that the load of the described only second ad distribution control system surpasses the 4th threshold value, for example whether the quantity of the solicited message handled of this system 5 surpasses 100 or the like.If the judged result of step S143 negates promptly can determine this system's 5 processes said request information, then direct execution in step S145; Otherwise continue execution in step S144, from other second ad distribution control system, select nearest with the distance of mobile terminal that sends this solicited message, the load that Network Transmission delay parameter between the two is no more than described the 3rd threshold value and this second ad distribution control system is no more than the second ad distribution control system of described the 4th threshold value as the described only second ad distribution control system, similarly, those skilled in the art understand, this step is from distance (route distance or physical distance), three aspects of network delay and load are considered only system 5 simultaneously, after having determined described system 5, same execution in step S145.At last, in step S145, described system 4 is forwarded to the described only second ad distribution control system 5 with described request information, so that this system 5 can processes said request information.
Change in the example at one, described step S140, S141 can be omitted, i.e. direct execution in step S142, according to information directly definite only second ad distribution control system 5 from all systems 5 such as the distance of portable terminal, network delay.Change in the example at another, also can select all enough little second ad distribution control system 5 of load according to the load of system 5 earlier, and then therefrom further select only system 5 to come processes said request information according to information such as the distance of itself and portable terminal, network delays, those skilled in the art can realize that in conjunction with prior art these change example and make other variation examples, do not repeat them here.
Further, it will be appreciated by those skilled in the art that and possibly can't determine qualified system 5 through step S140 shown in Figure 7～144, at this moment, then a nearest system 5 can be come processes said request information as the described only second ad distribution control system.
Fig. 8 illustrates according to the first embodiment of the present invention, the structural representation of the first ad distribution control system 4 and the second ad distribution control system 5, further, present embodiment has illustrated also that each ingredient of two systems cooperatively interacts and has realized the synoptic diagram of the object of the invention.Wherein, this system 4 comprises first dispensing device 41, and it is used for sending alternative advertising message according to first pre-defined rule to one or more second ad distribution control system; This second ad distribution control system comprises the 7th receiving trap 51, stores processor device 52, the 4th receiving trap 53, first selecting arrangement 54, the 6th dispensing device 55 and database 56.In the present embodiment, described the 7th receiving trap 51 is used to receive the alternative advertising message that is sent by described first dispensing device 41, correspondingly, described stores processor device 52 is used to store described alternative advertising message, preferably, be stored in the described database 56, wherein these one or more databases 56 are used to store described alternative advertising message.Change in the example at one, this database 56 can place outside the described system 5.Those skilled in the art understand, described device 41,51,52,56 matches and finishes the control procedure that alternative advertising message that 4 pairs second ad distribution control system 5 of the described first ad distribution control system are safeguarded is upgraded, further, system 5 selects suitable advertising message to be distributed to the corresponding mobile terminal from the described alternative advertising message that is sent out, upgrades.Wherein, system 4 and system 5 connect the row communication of going forward side by side by network.
Further, described device 41 comprises the 4th dispensing device 411, and it is used for periodically sending alternative advertising message to described one or more second ad distribution control system.Those skilled in the art understand, in the present embodiment, this system 4 issues described alternative advertising message to the described second ad distribution control system on one's own initiative without the request of the described second ad distribution control system, and this is an embodiment of the first performed pre-defined rule of device 41.And change in the example one, described device 411 is changed to: adopt aperiodicity to send the alternative advertising message of described part, for example the more new situation according to alternative advertising message sends this advertising message, for example carries out transmit operation when the alternative advertising message that is updated in the described system 4 surpasses 20.
Further, described the 4th dispensing device 411 comprises that first determines device 4111 and the 5th dispensing device 4112, wherein, described first determines that device 4111 is used for determining the part alternative advertising message relevant with the described second ad distribution control system from all alternative advertising messages, and described the 5th dispensing device 4112 is used for periodically sending to described one or more second ad distribution control system the alternative advertising message of part of all alternative advertising messages.Preferably, when can't receiving all alternative advertising messages that described system 4 safeguarded, the storage space of described system 5 or network information flow can send the alternative advertising message of parts to this system 5; Or this system 5 only is planned as the advertising message of being responsible for the relevant travel information of issue, and then this system 4 can select the alternative advertising message of part of correspondences by described device 4111.Those skilled in the art understand, change in the example at one, described device 4111 can be omitted, and this moment, the described alternative advertising message of part that is sent by device 4112 was determined by other modes, for example determined by the other system outside the first ad distribution control system 4; The whole alternative advertising message that perhaps described device 4112 is directly safeguarded to described system 5 transmitting systems 4, at this moment, this device 4111 also can be omitted, and does not repeat them here.
Particularly, the 4th receiving trap 53 in the described second ad distribution control system is used to receive the solicited message that is used to ask advertising message; Described first selecting arrangement 54 is used for selecting only advertising message as advertising message to be released according to the alternative advertising message that described request information is managed from the described second ad distribution control system; Described the 6th dispensing device 55 is used for described advertising message to be released is sent to the portable terminal that sends described request information.These three devices are used to finish the control procedure to users to release advertisement information.Further, described device 53 comprises the 5th receiving trap 531, and it is used to receive the solicited message that is used to ask advertising message from portable terminal; Described device 54 comprises that the 6th determines device 541, it is used for being identified for according to described request information all advertisement positions of issuing advertisement information, and the 7th determine device 542, it is used at described each advertisement position, from all alternative advertising messages, determine to be distributed to all advertising messages of this advertisement position respectively, and select a highest advertising message of described all advertising message medium priorities as the advertising message to be released that is distributed on this advertisement position.Further, said apparatus 55 can be omitted, and at this moment, then issues selecteed advertising message by other devices to portable terminal, for example realizes by other devices outside the second ad distribution control system 5.Those skilled in the art understand, said apparatus 53, device 54 and install 55 200610148327.9) etc. at least can (application number: prior art realizes, does not repeat them here with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue ".
Change in the example at one, described first determines that device 4111 comprises that second determines device (not shown among Fig. 8), its advertising message that is used for determining to be complementary with the corresponding classification of the described second ad distribution control system from all alternative advertising messages is as the alternative advertising message of described part, and for example a system 5 is set to corresponding to " tourism " classification, another system 5 and is set to corresponding to " consumer electronics " or the like.Change in the example at another, described first determines that device 4111 comprises that the 3rd determines device (not shown among Fig. 8), and it is used for determining the alternative advertising message of described part according to the transmission delay parameter of the network that connects described first ad distribution control system and the described second ad distribution control system; More specifically, this device 4111 can comprise first judgment means (not shown among Fig. 8), whether its transmission delay parameter that is used to judge the network of described first ad distribution control system of described connection and the described second ad distribution control system is lower than first threshold, and the 4th determine device (not shown among Fig. 8), and it is used for when the Network Transmission delay parameter of described first ad distribution control system of described connection and the described second ad distribution control system is lower than first threshold advertising message from definite first level priorities of all alternative advertising messages as the alternative advertising message of described part.It will be appreciated by those skilled in the art that ought be between the two Network Transmission postpone very hour, promptly most of Internet resources do not have occupied, then described system 4 can select the alternative advertising message of the bigger part of data volume (as video or flash) send to as described in system 5; When the Network Transmission when between the two postpones greatly, can select the less display advertising information of data volume as the alternative advertising message of described part.
One change in the example, described the 4th receiving trap 53 comprises the 6th receiving trap (not shown among Fig. 8), it is used to receive the solicited message of being transmitted by the described first ad distribution control system 4 that is used to ask advertising message, and this solicited message comes from portable terminal.Compare with the 6th receiving trap, device 531 handled solicited messages shown in Figure 8 are transmitted without system 4.
On the basis of Fig. 8, we illustrate according to a second embodiment of the present invention by Fig. 9, the structural representation of the first ad distribution control system and the second ad distribution control system.In the present embodiment, the described first ad distribution control system 4 ' comprise first dispensing device 41 ' and second receiving trap 42, first generating apparatus 43.Wherein, described device 42 is used to receive the ad distribution feedback information from one or more second ad distribution control system, for example receive the second ad distribution control system 5 ' in the feedback information that sends of the 7th dispensing device 57, described device 43 is used for gathering according to described ad distribution feedback information from one or more second ad distribution control system and generates the final feedback information of ad distribution; And described device 41 ' comprise first receiving device 412, it is used to receive the solicited message that is used to ask described alternative advertising message, and second dispensing device 413, it is used for sending described alternative advertising message according to described request information to the described second ad distribution control system.
In the present embodiment, during the described alternative advertising message of described system 5 ' needs, can be to described system 4 ' transmission solicited message, described system 4 ' according to this solicited message is to the alternative advertising message of system 5 ' send.For example lose owing to system's reason causes the part in the alternative advertising message of described system 5 ' Central Plains storage, then system 5 can ask the alternative advertising message of lost part.
Accordingly, the described second ad distribution control system 5 ' on Fig. 8 basis, increased by the 7th dispensing device 57, it is used for sending the ad distribution feedback information to the described first ad distribution control system.When different user is sent to feedback information different 5 ' times of system respectively, can be more reasonably behind these feedback informations of described system 4 ' gather to alternative advertising message classification, selectively to system 5 ' alternative advertising message of transmissions part, thereby the accuracy of raising releasing advertisements.
Figure 10 illustrates a third embodiment in accordance with the invention, the structural representation of the first ad distribution control system.In the present embodiment, the described first ad distribution control system 4 " comprises the 3rd dispensing device 44 and the 3rd receiving trap 45, first retransmission unit 46.Wherein, described the 3rd dispensing device 44 is used for according to second pre-defined rule to one or more second ad distribution control system sending controling instructions, and wherein, described steering order is used to the alternative advertising message of safeguarding that the described second ad distribution control system is managed; Described the 3rd receiving trap 45 is used to receive the solicited message that is used to ask advertising message, described first retransmission unit 46 is used for described request information is forwarded to the only second ad distribution control system, so that the described second ad distribution control system can processes said request information.It will be appreciated by those skilled in the art that preferably the request message that portable terminal sends is directly received by above-mentioned Fig. 8 or the second ad distribution control system shown in Figure 9, and directly by this system solicited message is handled; And in the present embodiment, the request message that portable terminal sends is at first by the described first ad distribution control system 4 " receive; and preferably; system 4 " is mainly used in and safeguards alternative advertising message, do not bear the function that sends advertising message to portable terminal, therefore, these request messages are forwarded to the corresponding described second ad distribution control system.Particularly, in the present embodiment, described first retransmission unit 46 comprises that the 5th determines device 461, and it is used for determining and the second nearest ad distribution control system of distance of mobile terminal of sending described request information according to described request information; And second retransmission unit 462, it is used for described request information is forwarded to this second nearest ad distribution control system, so that the second ad distribution control system can processes said request information.
Said apparatus 461 is only determined described only system 5 from the nearest angle of distance portable terminal, and change in the example at another, described device 46 also comprises second judgment means (not shown among Figure 10), it is used to judge whether the Network Transmission delay parameter between described only system 5 and described request information corresponding mobile terminal surpasses the 3rd threshold value, and the 8th determine device (not shown among Figure 10), its be used for when the Network Transmission delay parameter between described only system 5 and the described request information corresponding mobile terminal during above the 3rd threshold value from other system 5 definite only second ad distribution control system.In such variation example, the described the 8th determines that in fact device determine only system 5 according to system 5 and the distance and the network delay between the two that send between the portable terminal of described request information, thereby avoids the excessive slow excessively situation of speed that causes issuing advertisement information of network delay of nearest system 5.Change in the example at another, described device 46 also comprises the 3rd judgment means (not shown among Figure 10) on Figure 10 basis, it is used to judge whether the load of described only system 5 surpasses the 4th threshold value, and the 9th determine device (not shown among Figure 10), when it is used for load when described only system 5 and surpasses described the 4th threshold value from the definite only second ad distribution control system 5 of other second ad distribution control system.Similarly, in such variation example, the described the 9th definite device is determined only system 5 according to three parameters of load of distance, network delay and system 5, does not repeat them here.
Again with reference to above-mentioned Fig. 4, those skilled in the art understand, (for example system 21 for the first ad distribution control system (for example system 4) in the above-mentioned frame of broken lines and a plurality of second ad distribution control system, 22) formed an advertisement information distribution system 8 that is used for issuing advertisement information, in this advertisement information distribution system 8, the described second ad distribution control system matches with the first ad distribution control system and finishes function to the portable terminal issuing advertisement information, can improve the efficient of releasing advertisements, and can be more effective, reasonably manage dissimilar advertising messages.Especially, the described second ad distribution control system preferably places the carrier content generator (web page server for example that carrier (for example webpage) content is provided to portable terminal, not shown among Fig. 4) in, and the advertising message that the second ad distribution control system is issued is placed in and is sent to portable terminal in these carriers, can be shown to the user synchronously in next advertising message of such framework and info web, avoid advertising message to postpone to be sent to situation in the portable terminal in info web.Suboptimum ground, the described second ad distribution control system can place the zone of comparison near portable terminal, the solicited message that for example can be portable terminal is handled with the nearer second ad distribution control system of its route distance, thereby also can improve the speed to the portable terminal issuing advertisement information.
With reference to above-mentioned Fig. 1～Fig. 4 and Fig. 6, wherein, described portable terminal can be various terminals with functionality mobile communication, for example mobile phone, the notebook computer with WiFi function, PDA(Personal Digital Assistant) etc. again.For example, mobile phone 31 shown in Figure 4 (is the carrier content generator by the WAP network that China Mobile provides to a web page server, not shown among Fig. 4) webpage of request, place same geographic position with this web page server and determine to be transferred to described mobile phone with the corresponding respectively advertising message of a plurality of advertisement positions of this webpage and with web page contents by the second ad distribution control system 21 that network connects, the wherein said advertising message that is published is to select from the alternative advertising message that system 21 is safeguarded, and these alternative advertising messages send to system 21 via the described first ad distribution control system 4, and the alternative advertising message that system 21 safeguards only is the part of the alternative advertising message of system's 4 maintenances.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims (45)

  1. One kind in the first ad distribution control system to the control method of portable terminal issuing advertisement information, wherein, comprise the steps:
    A. send alternative advertising message according to first pre-defined rule to one or more second ad distribution control system, wherein, the described second ad distribution control system is connected by network with the described first ad distribution control system.
  2. 2. method according to claim 1, wherein, described step a comprises the steps:
    A1. periodically send alternative advertising message to described one or more second ad distribution control system.
  3. 3. method according to claim 2, wherein, described step a1 comprises the steps:
    A12. periodically send the alternative advertising message of part in all alternative advertising messages to described one or more second ad distribution control system.
  4. 4. according to claim 2 or 3 described methods, wherein, described step a1 also comprises the steps:
    A11. from all alternative advertising messages, determine the alternative advertising message of part relevant with the described second ad distribution control system.
  5. 5. method according to claim 4, wherein, described each second ad distribution control system is used to store the alternative advertising message of one or more classifications, and wherein, described step a11 comprises the steps:
    -the advertising message determining to be complementary with the corresponding classification of the described second ad distribution control system from all alternative advertising messages is as the alternative advertising message of described part.
  6. 6. method according to claim 5, wherein, described classification information is used for indicating any of following content:
    The content of-described alternative advertising message;
    The type of-described alternative advertising message;
    The data volume of-described alternative advertising message; Perhaps
    -be used for issuing the mode of described alternative advertising message.
  7. 7. according to claim 2 or 3 described methods, wherein, described step a1 also comprises the steps:
    -from all alternative advertising messages, determine the alternative advertising message of described part according to the Network Transmission delay parameter between described first ad distribution control system and the described second ad distribution control system.
  8. 8. method according to claim 7, wherein, described step a1 comprises the steps:
    -judge whether the Network Transmission delay parameter between described first ad distribution control system and the described second ad distribution control system is lower than first threshold;
    Network Transmission delay parameter between described first ad distribution control system of-Ruo and the described second ad distribution control system is lower than first threshold, determines from all alternative advertising messages that then the advertising message of first level priorities is as the alternative advertising message of described part.
  9. 9. method according to claim 1, wherein, described step a comprises the steps:
    A1 '. receive the solicited message that is used to ask described alternative advertising message;
    A2 '. send described alternative advertising message according to described request information to the described second ad distribution control system.
  10. 10. according to each described method in the claim 1 to 9, wherein, also comprise the steps:
    -reception is from the ad distribution feedback information of one or more second ad distribution control system;
    -gather the final feedback information of generation ad distribution according to described ad distribution feedback information from one or more second ad distribution control system.
  11. 11., wherein, also comprise the steps: according to each described method in the claim 1 to 10
    -according to second pre-defined rule to one or more second ad distribution control system sending controling instructions, wherein, described steering order is used to the alternative advertising message of safeguarding that the described second ad distribution control system is managed.
  12. 12., wherein, also comprise the steps: according to each described method in the claim 1 to 11
    I. receive the solicited message that is used to ask advertising message;
    Ii. described request information is forwarded to the only second ad distribution control system, so that the described second ad distribution control system can processes said request information.
  13. 13. method according to claim 12, wherein said step I i comprises the steps:
    -determine and the second nearest ad distribution control system of distance of mobile terminal of sending described request information according to described request information, and with it as the described only second ad distribution control system;
    -described request information is forwarded to the described only second ad distribution control system, so that this second ad distribution control system can processes said request information.
  14. 14. according to claim 12 or 13 described methods, wherein said step I i also comprises the steps:
    -judge whether the Network Transmission delay parameter between described only second ad distribution control system and the described request information corresponding mobile terminal surpasses the 3rd threshold value;
    Network Transmission delay parameter between described only second ad distribution control system of-Ruo and the described request information corresponding mobile terminal surpasses described the 3rd threshold value, then determines only second an ad distribution control system from other second ad distribution control system;
    -described request information is forwarded to the described only second ad distribution control system, so that this second ad distribution control system can processes said request information.
  15. 15. according to each described method in the claim 12 to 14, wherein said step I i also comprises the steps:
    -judge whether the load of the described only second ad distribution control system surpasses the 4th threshold value;
    The load of the described only second ad distribution control system of-Ruo surpasses described the 4th threshold value, then determines only second an ad distribution control system from other second ad distribution control system;
    -described request information is forwarded to the described only second ad distribution control system, so that this second ad distribution control system can processes said request information.
  16. 16. first an ad distribution control system that is used for to the portable terminal issuing advertisement information is characterized in that, comprising:
    First dispensing device is used for sending alternative advertising message according to first pre-defined rule to one or more second ad distribution control system, and wherein, the described second ad distribution control system is connected by network with the described first ad distribution control system.
  17. 17. the first ad distribution control system according to claim 16, wherein, described first dispensing device comprises:
    The 4th dispensing device is used for periodically sending alternative advertising message to described one or more second ad distribution control system.
  18. 18. the first ad distribution control system according to claim 17, wherein, described the 4th dispensing device comprises:
    The 5th dispensing device is used for periodically sending to described one or more second ad distribution control system the alternative advertising message of part of all alternative advertising messages.
  19. 19. according to claim 17 or the 18 described first ad distribution control system, wherein, described the 4th dispensing device also comprises:
    First determines device, is used for determining the part alternative advertising message relevant with the described second ad distribution control system from all alternative advertising messages.
  20. 20. the first ad distribution control system according to claim 19, wherein, described each second ad distribution control system is used to store the alternative advertising message of one or more classifications, and wherein, described first determines that device comprises:
    Second determines device, is used for from the definite advertising message that is complementary with the corresponding classification of the described second ad distribution control system of all alternative advertising messages as the alternative advertising message of described part.
  21. 21. the first ad distribution control system according to claim 20, wherein, described classification information is used for indicating any of following content:
    The content of-described alternative advertising message;
    The type of-described alternative advertising message;
    The data volume of-described alternative advertising message; Perhaps
    -be used for issuing the mode of described alternative advertising message.
  22. 22. according to claim 17 or the 18 described first ad distribution control system, wherein, described the 4th dispensing device also comprises:
    The 3rd determines device, is used for determining the alternative advertising message of described part according to the Network Transmission delay parameter between described first ad distribution control system and the described second ad distribution control system from all alternative advertising messages.
  23. 23. the first ad distribution control system according to claim 22, wherein, described first determines that device comprises:
    First judgment means is used to judge whether the Network Transmission delay parameter between described first ad distribution control system and the described second ad distribution control system is lower than first threshold; And
    The 4th determines device, is used for determining that from all alternative advertising messages the advertising message of first level priorities is as the alternative advertising message of described part when the Network Transmission delay parameter between described first ad distribution control system and the described second ad distribution control system is lower than first threshold.
  24. 24. the first ad distribution control system according to claim 16, wherein, described first dispensing device comprises:
    First receiving device is used to receive the solicited message that is used to ask described alternative advertising message; And
    Second dispensing device is used for sending described alternative advertising message according to described request information to the described second ad distribution control system.
  25. 25. according to each described first ad distribution control system in the claim 16 to 24, it is characterized in that, also comprise:
    Second receiving trap is used to receive the ad distribution feedback information from one or more second ad distribution control system; And
    First generating apparatus is used for gathering the final feedback information of generation ad distribution according to described ad distribution feedback information from one or more second ad distribution control system.
  26. 26. according to each described first ad distribution control system in the claim 16 to 25, it is characterized in that, also comprise:
    The 3rd dispensing device is used for according to second pre-defined rule to one or more second ad distribution control system sending controling instructions, and wherein, described steering order is used to the alternative advertising message of safeguarding that the described second ad distribution control system is managed.
  27. 27. according to each described first ad distribution control system in the claim 16 to 26, it is characterized in that, also comprise:
    The 3rd receiving trap is used to receive the solicited message that is used to ask advertising message; And
    First retransmission unit is used for described request information is forwarded to the only second ad distribution control system, so that the described second ad distribution control system can processes said request information.
  28. 28. the first ad distribution control system according to claim 27, wherein said first retransmission unit comprises:
    The 5th determines device, be used for determining and the second nearest ad distribution control system of distance of mobile terminal of sending described request information according to described request information, and with it as the described only second ad distribution control system; And
    Second retransmission unit is used for described request information is forwarded to the described only second ad distribution control system, so that this second ad distribution control system can processes said request information.
  29. 29. according to claim 27 or the 28 described first ad distribution control system, wherein said first retransmission unit also comprises:
    -the second judgment means is used to judge whether the Network Transmission delay parameter between described only second ad distribution control system and the described request information corresponding mobile terminal surpasses the 3rd threshold value;
    -Di eight determines devices, be used for when the Network Transmission delay parameter between the described only second ad distribution control system and the described request information corresponding mobile terminal during above described the 3rd threshold value from the definite only second ad distribution control system of other second ad distribution control system; And
    -Di three retransmission units are used for described request information is forwarded to the described only second ad distribution control system, so that this second ad distribution control system can processes said request information.
  30. 30. according to each described first ad distribution control system in the claim 27 to 29, wherein said first retransmission unit also comprises:
    -Di three judgment means are used to judge whether the load of the described only second ad distribution control system surpasses the 4th threshold value;
    -Di nine determines devices, when being used for load when the described only second ad distribution control system and surpassing described the 4th threshold value from the definite only second ad distribution control system of other second ad distribution control system; And
    -Di four retransmission units are used for described request information is forwarded to the described only second ad distribution control system, so that this second ad distribution control system can processes said request information.
  31. 31. one kind in the second ad distribution control system to the auxiliary control method of portable terminal issuing advertisement information, wherein, comprise the steps:
    A. receive the solicited message that is used to ask advertising message;
    B. from the alternative advertising message that the described second ad distribution control system is managed, select only advertising message as advertising message to be released according to described request information.
  32. 32. auxiliary control method according to claim 31 wherein, also comprises the steps:
    C. described advertising message to be released is sent to the portable terminal that sends described request information.
  33. 33. according to claim 31 or 32 described auxiliary control methods, any during wherein said steps A comprises the steps:
    -reception is from the solicited message that is used to ask advertising message of portable terminal; Perhaps
    -receiving the solicited message of transmitting by the described first ad distribution control system that is used to ask advertising message, wherein said solicited message comes from portable terminal.
  34. 34. according to each described auxiliary control method in the claim 31 to 33, wherein, described step B comprises the steps:
    -be identified for all advertisement positions of issuing advertisement information according to described request information;
    -at described each advertisement position, from all alternative advertising messages, determine to be distributed to all advertising messages of this advertisement position respectively, and select a highest advertising message of described all advertising message medium priorities as the advertising message to be released that is distributed on this advertisement position.
  35. 35., wherein, also comprise the steps: according to each described auxiliary control method in the claim 31 to 34
    I. receive alternative advertising message;
    II. store described alternative advertising message.
  36. 36., wherein, also comprise the steps: according to each described auxiliary control method in the claim 31 to 35
    -send the ad distribution feedback information to the described first ad distribution control system.
  37. 37. second an ad distribution control system that is used for auxiliary to the portable terminal issuing advertisement information is characterized in that, comprising:
    The 4th receiving trap is used to receive the solicited message that is used to ask advertising message; And
    First selecting arrangement is used for selecting only advertising message as advertising message to be released according to the alternative advertising message that described request information is managed from the described second ad distribution control system.
  38. 38. according to the described second ad distribution control system of claim 37, it is characterized in that, also comprise:
    The 6th dispensing device is used for described advertising message to be released is sent to the portable terminal that sends described request information.
  39. 39. according to claim 37 or the 38 described second ad distribution control system, wherein said the 4th receiving trap comprises as in the lower device any:
    -Di five receiving traps are used to receive the solicited message that is used to ask advertising message from portable terminal; Perhaps
    -Di six receiving traps are used to receive the solicited message of being transmitted by the described first ad distribution control system that is used to ask advertising message, and wherein said solicited message comes from portable terminal.
  40. 40. according to each described second ad distribution control system in the claim 37 to 39, wherein, described first selecting arrangement comprises:
    The 6th determines device, is used for being identified for according to described request information all advertisement positions of issuing advertisement information; And
    The 7th determines device, be used at described each advertisement position, from all alternative advertising messages, determine to be distributed to all advertising messages of this advertisement position respectively, and select a highest advertising message of described all advertising message medium priorities as the advertising message to be released that is distributed on this advertisement position.
  41. 41. according to each described second ad distribution control system in the claim 37 to 40, it is characterized in that, also comprise:
    The 7th receiving trap is used to receive alternative advertising message; And
    The stores processor device is used to store described alternative advertising message.
  42. 42. according to the described second ad distribution control system of claim 41, it is characterized in that, also comprise: one or more databases are used to store described alternative advertising message.
  43. 43. according to each described second ad distribution control system in the claim 37 to 42, it is characterized in that, also comprise:
    The 7th dispensing device is used for sending the ad distribution feedback information to the described first ad distribution control system.
  44. 44. advertisement information distribution system that is used for issuing advertisement information, it is characterized in that, comprise according to each described first ad distribution control system in the claim 16 to 30 and according to each described second ad distribution control system in the claim 37 to 43.
  45. 45. according to each claim as mentioned above, wherein, described portable terminal comprises any in the following equipment:
    -mobile phone;
    -personal digital assistant;
    -have a notebook of functionality mobile communication;
    -have a TV signal receiving apparatus of functionality mobile communication; Perhaps
    -blackberry, blueberry.
CNA2008100355094A 2008-04-02 2008-04-02 Advertising information release system and corresponding method for controlling advertisement release Pending CN101551888A (en)

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Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102572544A (en) * 2011-12-28 2012-07-11 深圳市同洲视讯传媒有限公司 System and method for playing advertisement in digital television network
CN105096150A (en) * 2014-05-14 2015-11-25 阿里巴巴集团控股有限公司 Data processing method for demand side platform and demand side platform
CN106169146A (en) * 2016-07-14 2016-11-30 无锡天脉聚源传媒科技有限公司 A kind of method and device throwing in advertisement
CN106231381A (en) * 2016-07-26 2016-12-14 王晓光 The video ads sending method of different distance and system
WO2018018435A1 (en) * 2016-07-26 2018-02-01 王晓光 Method and system for sending video advertisement on the basis of different distances
WO2018018499A1 (en) * 2016-07-28 2018-02-01 王晓光 Receiving method and system on video advertisement receiving side
WO2018018496A1 (en) * 2016-07-28 2018-02-01 王晓光 Receiving method and system capable of requesting video advertisement according to transmission distance
WO2018018498A1 (en) * 2016-07-28 2018-02-01 王晓光 Receiving method and system capable of adjusting video advertisement according to number of path hops
CN108023889A (en) * 2017-12-08 2018-05-11 浙江广播电视集团 One kind is based on InfiniBand technology star schema high-speed secure dispatching platforms
CN110442825A (en) * 2019-08-13 2019-11-12 连尚（新昌）网络科技有限公司 The method and apparatus of information for rendering

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102572544A (en) * 2011-12-28 2012-07-11 深圳市同洲视讯传媒有限公司 System and method for playing advertisement in digital television network
CN102572544B (en) * 2011-12-28 2015-06-03 深圳市龙视传媒有限公司 System and method for playing advertisement in digital television network
CN105096150A (en) * 2014-05-14 2015-11-25 阿里巴巴集团控股有限公司 Data processing method for demand side platform and demand side platform
CN105096150B (en) * 2014-05-14 2019-03-15 阿里巴巴集团控股有限公司 The data processing method and party in request's platform of party in request's platform
CN106169146A (en) * 2016-07-14 2016-11-30 无锡天脉聚源传媒科技有限公司 A kind of method and device throwing in advertisement
CN106231381A (en) * 2016-07-26 2016-12-14 王晓光 The video ads sending method of different distance and system
WO2018018435A1 (en) * 2016-07-26 2018-02-01 王晓光 Method and system for sending video advertisement on the basis of different distances
WO2018018499A1 (en) * 2016-07-28 2018-02-01 王晓光 Receiving method and system on video advertisement receiving side
WO2018018496A1 (en) * 2016-07-28 2018-02-01 王晓光 Receiving method and system capable of requesting video advertisement according to transmission distance
WO2018018498A1 (en) * 2016-07-28 2018-02-01 王晓光 Receiving method and system capable of adjusting video advertisement according to number of path hops
CN108023889A (en) * 2017-12-08 2018-05-11 浙江广播电视集团 One kind is based on InfiniBand technology star schema high-speed secure dispatching platforms
CN110442825A (en) * 2019-08-13 2019-11-12 连尚（新昌）网络科技有限公司 The method and apparatus of information for rendering

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Application publication date: 20091007