CN110442825A

CN110442825A - The method and apparatus of information for rendering

Info

Publication number: CN110442825A
Application number: CN201910742698.7A
Authority: CN
Inventors: 吴培希
Original assignee: Lianshang Xinchang Network Technology Co Ltd
Current assignee: Lianshang Xinchang Network Technology Co Ltd
Priority date: 2019-08-13
Filing date: 2019-08-13
Publication date: 2019-11-12
Anticipated expiration: 2039-08-13
Also published as: CN110442825B

Abstract

Embodiment of the disclosure discloses the method and apparatus of information for rendering.The method of information includes: to send type I information acquisition request to first server, and send the second category information acquisition request to second server in the case where detecting the information acquiring operation that user is executed by target application for rendering for this；In the case where getting the second category information of the second category information acquisition request instruction, it is determined whether got the type I information of type I information acquisition request instruction；In the case where the type I information of type I information acquisition request instruction has not been obtained, the second category information of the second category information acquisition request instruction and the type I information of local memory storage are presented by target application.The embodiment improves the presentation speed of type I information and the second category information under the premise of ensuring that type I information and the second category information are presented.

Description

The method and apparatus of information for rendering

Technical field

Embodiment of the disclosure is related to field of computer technology, and in particular to the method and apparatus of information for rendering.

Background technique

Currently, the presentation of type I information (such as advertisement) and the second category information (such as other information in addition to advertisement) Scheme generally comprises following three kinds:

Scheme one: terminal device requests type I information and the second category information, server directly to return to the same server The type I information combined and the second category information are returned for terminal device presentation.

Scheme two: terminal device requests type I information, Xiang Cun to the server for being stored with type I information respectively simultaneously The server for containing the second category information requests the second category information.Later, the second category information is presented in terminal device first, then Type I information is inserted between two category informations.

Scheme three: terminal device, which shifts to an earlier date to the server for being stored with type I information, requests type I information, then stores In local.The second category information is requested when terminal device needs that information is presented, then to the server for being stored with the second category information, it It is inserted between the second category information afterwards and has been stored in local type I information.

Summary of the invention

The present disclosure proposes the methods and apparatus of information for rendering.

In a first aspect, the embodiment of the present disclosure provides a kind of method of information for rendering, it is applied to terminal device, In, installing terminal equipment has target application, and terminal device includes the local storage for storing type I information, this method packet Include: the information acquiring operation executed in response to detecting user by target application sends type I information to first server Acquisition request, and the second category information acquisition request is sent to second server, wherein first server is stored with first kind letter The type I information of acquisition request instruction is ceased, second server is stored with the second class letter of the second category information acquisition request instruction Breath；In response to getting the second category information of the second category information acquisition request instruction, it is determined whether got type I information The type I information of acquisition request instruction；In response to the type I information of type I information acquisition request instruction has not been obtained, lead to It crosses target application and the second category information of the second category information acquisition request instruction and the type I information of local memory storage is presented.

In some embodiments, this method further include: in response to meeting predetermined update condition, execute and predefine Update step, to update the type I information in local storage.

In some embodiments, update condition includes any one of following: the currently stored type I information of local storage Quantity be less than or equal to preset quantity threshold value；It is more than the first of the first preset duration that storage duration is stored in local storage Category information；It detects that user operates the operation that target application executes, also, is stored with storage duration in local storage and is more than The type I information of first preset duration；It is more than second pre- at the time of getting type I information from first server apart from last time If duration, also, the type I information that storage duration is more than the first preset duration is stored in local storage.

In some embodiments, each type I information that local storage is stored has corresponding with the type I information The first preset duration.

In some embodiments, it updates step and includes at least one of the following: that reacquiring the first kind from first server believes Breath, the type I information reacquired is stored to local storage；Deletion meets predetermined from local storage The type I information of deletion condition.

In some embodiments, deletion condition includes any one of following: type I information in local storage by storing Type I information in store the longest type I information of duration；Current time is later than is in the latest for type I information setting Current moment.

In some embodiments, it in the second category information in response to getting the instruction of the second category information acquisition request, determines After the type I information for whether having got the instruction of type I information acquisition request, this method further include: in response to getting The type I information of type I information acquisition request instruction is presented the of the instruction of type I information acquisition request by target application Second category information of one category information and the instruction of the second category information acquisition request.

In some embodiments, this method further include: obtained in response to type I information has not been obtained within a preset period of time The type I information for taking request to indicate sends type I information acquisition request to first server again, wherein preset time period Using get the second category information acquisition request instruction the second category information at the time of as starting point.

In some embodiments, this method further include: obtained in response to getting type I information within a preset period of time The type I information for requesting instruction, the type I information that type I information acquisition request indicates is stored in local storage, Wherein, preset time period using get the second category information acquisition request instruction the second category information at the time of as starting point.

In some embodiments, local storage is local cache.

In some embodiments, type I information and the second category information is presented by the way of information flow in target application.

In some embodiments, first kind letter is presented at the time of terminal device gets type I information with terminal device Time difference between at the time of breath is less than preset time difference threshold value.

Second aspect, the embodiment of the present disclosure provide a kind of device of information for rendering, are set to terminal device, In, installing terminal equipment has target application, and terminal device includes the local storage for storing type I information, the device packet It includes: the first transmission unit: being configured in response to detect the information acquiring operation that user is executed by target application, to first Server sends type I information acquisition request, and sends the second category information acquisition request to second server, wherein first Server is stored with the type I information of type I information acquisition request instruction, and second server is stored with the acquisition of the second category information Request the second category information of instruction；Determination unit is configured in response to get the of the second category information acquisition request instruction Two category informations, it is determined whether got the type I information of type I information acquisition request instruction；First display unit is matched It is set to the type I information in response to the instruction of type I information acquisition request has not been obtained, the second class letter is presented by target application Cease the second category information of acquisition request instruction and the type I information of local memory storage.

In some embodiments, device further include: updating unit is configured in response to meet predetermined update Condition executes predetermined update step, to update the type I information in local storage.

In some embodiments, device further include: the second display unit is configured in response to get first kind letter The type I information of type I information acquisition request instruction is presented by target application for the type I information for ceasing acquisition request instruction With the second category information of the second category information acquisition request instruction.

In some embodiments, device further include: the second transmission unit is configured in response within a preset period of time The type I information of type I information acquisition request instruction has not been obtained, sends type I information to first server again and obtains Request, wherein preset time period using get the second category information acquisition request instruction the second category information at the time of as starting point.

In some embodiments, device further include: storage unit is configured in response to obtain within a preset period of time The type I information indicated to type I information acquisition request, the type I information that type I information acquisition request is indicated store In local storage, wherein preset time period with get the second category information acquisition request instruction the second category information when Carving is starting point.

In some embodiments, local storage is local cache.

The third aspect, the embodiment of the present disclosure provide a kind of terminal device, which includes: one or more processing Device；Storage device is stored thereon with one or more programs；When one or more programs are executed by one or more processors, So that one or more processors realize the method as described in implementation any in first aspect.

Fourth aspect, the embodiment of the present disclosure provide a kind of computer-readable medium, are stored thereon with computer program, should The method as described in implementation any in first aspect is realized when computer program is executed by processor.

The method and apparatus for the information for rendering that embodiment of the disclosure provides, by detecting that user passes through target In the case where the information acquiring operation of application execution, type I information acquisition request is sent to first server, and to second Server sends the second category information acquisition request, wherein first server is stored with the of type I information acquisition request instruction Then one category information, the second category information that second server is stored with the instruction of the second category information acquisition request are getting second In the case where second category information of category information acquisition request instruction, it is determined whether got the instruction of type I information acquisition request Type I information, finally, have not been obtained type I information acquisition request instruction type I information in the case where, pass through mesh The second category information of the second category information acquisition request instruction and the type I information of local memory storage is presented in mark application, by This improves type I information and the second category information under the premise of ensuring that type I information and the second category information are presented Presentation speed.

Detailed description of the invention

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the disclosure is other Feature, objects and advantages will become more apparent upon:

Fig. 1 is that one embodiment of the disclosure can be applied to exemplary system architecture figure therein；

Fig. 2 is the flow chart according to one embodiment of the method for the information for rendering of the disclosure；

Fig. 3 A- Fig. 3 C is the schematic diagram according to an application scenarios of the method for the information for rendering of the disclosure；

Fig. 4 is the flow chart according to another embodiment of the method for the information for rendering of the disclosure；

Fig. 5 is the flow chart according to the further embodiment of the method for the information for rendering of the disclosure；

Fig. 6 is adapted for the structural schematic diagram for the computer system for realizing the terminal device of embodiment of the disclosure.

Specific embodiment

The disclosure is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Convenient for description, part relevant to related invention is illustrated only in attached drawing.

It should be noted that in the absence of conflict, the feature in embodiment and embodiment in the disclosure can phase Mutually combination.The disclosure is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 is shown can be using the exemplary system of the embodiment of the method for the information for rendering of embodiment of the disclosure System framework 100.

As shown in Figure 1, system architecture 100 may include terminal device 101, network 102 and server 103,104.Network 102 between terminal device 101 and server 103,104 to provide the medium of communication link.Network 102 may include various Connection type, such as wired, wireless communication link or fiber optic cables etc..

User can be used terminal device 101 and be interacted by network 102 with server 103,104, to receive or send number According to (such as sending type I information acquisition request and the second category information acquisition request respectively to server 103,104) etc..Terminal Various client applications, such as the application of Domestic News class, video jukebox software, image processing class can be installed in equipment 101 It is soft using, web browser applications, shopping class application, searching class application, instant messaging tools, mailbox client, social platform Part etc..

Terminal device 101 can be hardware, be also possible to software.When terminal device 101 is hardware, can be with aobvious Display screen and the various electronic equipments for supporting page browsing, including but not limited to smart phone, tablet computer, e-book reading (Moving Picture Experts Group Audio Layer III, dynamic image expert compress mark for device, MP3 player Quasi- audio level 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression Standard audio level 4) player, pocket computer on knee and desktop computer etc..When terminal device 101 is software, It may be mounted in above-mentioned cited electronic equipment.Multiple softwares or software module may be implemented into (such as providing in it The software or software module of Distributed Services), single software or software module also may be implemented into.It is not specifically limited herein.

Server 103,104 can be to provide the server of various services, such as server 103 can be and be stored with first Category information acquisition request instruction type I information server, server 104 can be stored with the second category information acquisition ask Seek the server of the second category information of instruction.Terminal device 101 to server 103 send type I information acquisition request it Afterwards, server 103 can return to the type I information that type I information acquisition request indicates to terminal device 101.It is set in terminal After standby 101 send the second category information acquisition request to server 104, server 104 can return to second to terminal device 101 Second category information of category information acquisition request instruction.It, can also be with as an example, server 103,104 can be cloud server It is physical server.

It should be noted that server can be hardware, it is also possible to software.When server is hardware, may be implemented At the distributed server cluster that multiple servers form, individual server also may be implemented into.It, can when server is software To be implemented as multiple softwares or software module (such as providing the software of Distributed Services or software module), also may be implemented At single software or software module.It is not specifically limited herein.

It should also be noted that, the method for information for rendering provided by embodiment of the disclosure is generally by terminal device It executes.

It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.When the method operation electricity thereon of information for rendering Sub- equipment is during executing this method, and when not needing to carry out data transmission with other electronic equipments, which can be with It only include the electronic equipment (such as terminal device) of the method operation of information for rendering thereon.

With continued reference to Fig. 2, the process of one embodiment of the method for the information for rendering according to the disclosure is shown 200.The method of the information for rendering is applied to terminal device, wherein installing terminal equipment has target application, terminal device Including the local storage for storing type I information.The method of the information for rendering, comprising the following steps:

Step 201, the information acquiring operation executed in response to detecting user by target application is sent out to first server Type I information acquisition request is sent, and sends the second category information acquisition request to second server.

In the present embodiment, the executing subject (such as terminal device shown in FIG. 1) of the method for information can be with for rendering In the case where detecting the information acquiring operation that user is executed by target application, type I information is sent to first server Acquisition request, and the second category information acquisition request is sent to second server.Wherein, first server is stored with first kind letter The type I information of acquisition request instruction is ceased, second server is stored with the second class letter of the second category information acquisition request instruction Breath.

Type I information and the second category information can be stored respectively in first server and second server.Ordinary circumstance Under, type I information and the second category information characterize different classes of information respectively.Type I information and the second category information can divide It is not managed by different managers.As an example, type I information can be advertisement, the second category information be can be except advertisement Except other information (such as Domestic News).Type I information usually by the provider of type I information (such as advertiser) into Row management.Second category information is usually managed by the provider of the second category information (such as the personnel for runing the second category information). Furthermore, it is generally the case that the type I information being presented in target application is carried out the operation such as to click in the user of target application Later, the provider of type I information needs the provider to the second category information to pay certain expense (such as advertising expense).

Herein, target application can be the application of type I information for rendering and the second category information.Local storage It can be the storage equipment such as mobile hard disk, CD.Information acquiring operation can be to be used to indicate above-mentioned executing subject to obtain information Operation.

As an example, when user executes refresh operation in target application (such as information class application), (i.e. above- mentioned information are obtained Extract operation) when, above-mentioned executing subject can send type I information to first server (such as the server for being stored with advertisement) Acquisition request (such as advertisement acquisition request), and the second class is sent to second server (such as the server for being stored with information) Information acquisition request (such as information acquisition request).

It is appreciated that after first server receives type I information acquisition request, it can be to above-mentioned executing subject Return to the type I information of type I information acquisition request instruction.Similar, the second category information, which is received, in second server obtains After taking request, the second category information that the second category information acquisition request indicates can be returned to above-mentioned executing subject.

Herein, the manager of first server can be updated the type I information stored in first server. For example, manager can be at interval of the whole that the first preset time period (such as 1 hour, 8 hours) will store in first server Or part type I information is deleted, and/or new type I information is stored into first server.Similar, second The manager of server can be updated the second category information stored in second server.For example, manager can be with every All or part of second category information stored in second server is carried out every the second preset time period (such as 2 hours, 5 hours) It deletes, and/or the second new category information is stored into second server.

Step 202, the second category information indicated in response to getting the second category information acquisition request, it is determined whether obtained The type I information indicated to type I information acquisition request.

In the present embodiment, the second category information of the second category information acquisition request instruction is got in above-mentioned executing subject In the case of, above-mentioned executing subject may determine whether to have got the type I information of type I information acquisition request instruction.

Herein, above-mentioned executing subject can obtain type I information first, then obtain the second category information；It can also be first Type I information is obtained, then obtains the second category information；Type I information and the second category information can also be obtained simultaneously.

Step 203, the type I information indicated in response to type I information acquisition request has not been obtained, passes through target application The second category information of the second category information acquisition request instruction and the type I information of local memory storage is presented.

In the present embodiment, the type I information of type I information acquisition request instruction has not been obtained in above-mentioned executing subject It is above-mentioned to hold in the case where (type I information temporarily has not been obtained when having got the second category information for i.e. above-mentioned executing subject) The second category information and local storage of the instruction of the second category information acquisition request can be presented in row main body by above-mentioned target application The type I information of storage.

It with continued reference to Fig. 3 A- Fig. 3 C, Fig. 3 A- Fig. 3 C is answered according to one of the method for the information for rendering of the present embodiment With the schematic diagram of scene.In the application scenarios of Fig. 3 A, terminal device 301 is equipped with target application, and (in Fig. 3 A, target application is Information class application), terminal device 301 includes for storing the local storage of type I information (such as caching).Such as Fig. 3 A institute Show, terminal device 301 detects the information acquiring operation (being refresh operation in diagram) that user is executed by target application.So Afterwards, please continue to refer to Fig. 3 B, terminal device 301 sends type I information acquisition request 304, Yi Jixiang to first server 302 Second server 303 sends the second category information acquisition request 305.Wherein, first server 302 is stored with type I information acquisition The type I information of instruction is requested, second server 303 is stored with the second category information of the second category information acquisition request instruction.It Afterwards, terminal device 301 has received the second category information 306 of the return of second server 303.Fig. 3 C is turned next to, in terminal In the case that equipment 301 gets the second category information 306 of the second category information acquisition request 305 instruction, terminal device 301 is temporary The type I information of the instruction of type I information acquisition request 304 has not been obtained, hereafter, terminal device 301 is in by target application Second category information 306 of existing second category information acquisition request 305 instruction and the type I information 307 of local memory storage.

The method provided by the above embodiment of the disclosure, by detecting that user obtained by the information that target application executes In the case where extract operation, type I information acquisition request is sent to first server, and send the second class to second server Information acquisition request, wherein first server is stored with the type I information of type I information acquisition request instruction, second service Then the second category information that device is stored with the instruction of the second category information acquisition request refers to getting the second category information acquisition request In the case where the second category information shown, it is determined whether got the type I information of type I information acquisition request instruction, most Afterwards, in the case where the type I information of type I information acquisition request instruction has not been obtained, second is presented by target application Second category information of category information acquisition request instruction and the type I information of local memory storage, are ensuring the first kind as a result, Under the premise of information and the second category information are presented, the presentation speed of type I information and the second category information is improved.

In some optional implementations of the present embodiment, the case where being determined for compliance with predetermined update condition Under, predetermined update step can also be performed in above-mentioned executing subject, to update the type I information in local storage.

Herein, above-mentioned update condition can be the condition for updating the type I information in local storage.It is above-mentioned Update the step of step can be for updating the type I information in local storage.

It is appreciated that this optional implementation, in the case where being determined for compliance with update condition, updates in local storage Type I information, the type I information stored in local storage can be updated in time, so that avoiding will be against regulation Type I information be presented to the user.For example, if there is following regulation: if first server sends the to above-mentioned executing subject At the time of one category information, at the time of being presented the type I information with above-mentioned executing subject between time difference be more than or equal to it is preset Time difference threshold value (such as 1 hour), then, the operation that the type I information is presented in above-mentioned executing subject is determined as abnormal row For.As a result, update condition can be " first server to above-mentioned executing subject send type I information at the time of with above-mentioned execution Time difference between at the time of main body is presented the type I information is more than or equal to preset time difference threshold value ", updating step can be with Be " type I information is reacquired from first server, the type I information reacquired is stored to local storage, with And the type I information that storage time is more than or equal to above-mentioned time difference threshold value is deleted from local storage ".This way it is possible to avoid The operation that type I information is presented in above-mentioned executing subject is determined as abnormal behaviour.Here, it is confirmed as the operation of abnormal behaviour For the provider of the second category information, usually futile.In some cases, for being confirmed as the behaviour of abnormal behaviour Make, the provider of type I information will not pay expense (such as advertising expense) to the second category information provider.

In practice, the manager of type I information (such as advertisement) is usually required to each information push platform (on such as State target application) user push type I information, to achieve the purpose that promote product, publication sales promotion information etc..However, In Under some cases, type I information has timeliness.For example, type I information is " on November 11st, 2019 XX product five Folding ", then, which should be presented (on the day of containing) before on November 11st, 2019, on November 11st, 2019 (same day is free of) later then to no longer need to that the type I information is presented.This optional implementation can be believed according to the first kind as a result, The timeliness of breath, to determine whether to present the type I information.In turn, the type I information that can be used for presenting is obtained.

Further, since information push platform (such as above-mentioned target application) needs to indicate to type I information (such as advertisement) Website carry out water conservancy diversion.Thus, the manager of type I information (such as advertisement) would generally formulate some for assessing water conservancy diversion effect The index (such as browsing time, purchase number, browsing duration, number of clicks etc.) of fruit, also, the use that certain features will be met Family is determined as non-effective user, and the operation for meeting Some features is determined as abnormal behaviour.For example, if first server is upward At the time of stating executing subject and send type I information, at the time of being presented the type I information with above-mentioned executing subject between time Difference is more than or equal to preset time difference threshold value (such as 1 hour), then, the user of target application water conservancy diversion is determined as non-effective use Family.Update condition can be " at the time of first server sends type I information to above-mentioned executing subject, with above-mentioned executing subject Time difference between at the time of being presented the type I information is more than or equal to preset time difference threshold value ", update step can be " from First server reacquires type I information, and the type I information reacquired is stored to local storage, Yi Jicong The type I information that storage time is more than or equal to above-mentioned time difference threshold value is deleted in local storage ".In this way, can be to a certain degree On avoid the user by target application water conservancy diversion from being judged as non-effective user, avoid executing above-mentioned executing subject to a certain extent Operation judges are abnormal behaviour, and then avoid the provider of offer the second category information of direction of type I information to a certain extent The reduction of the expense of payment.

In some optional implementations of the present embodiment, update condition includes any one of following:

The quantity of first item, the currently stored type I information of local storage is less than or equal to preset quantity threshold value.

It is appreciated that in some cases, a plurality of type I information can be presented in above-mentioned executing subject every time, as a result, when The quantity of the currently stored type I information of local storage is less than or equal to preset quantity threshold value, and (such as above-mentioned executing subject is every The secondary quantity that type I information is presented) when, step, the first kind that local storage can be made currently stored are updated by executing The quantity of information is greater than above-mentioned preset threshold, so as to the case where obtaining the required type I information presented from local storage Under, the type I information that above-mentioned executing subject is presented every time can be obtained from local storage, be thus avoided due to being in The quantity of existing type I information is more than presentation first kind letter caused by the quantity of the type I information stored in local storage The time delay problem of breath.

Section 2 is stored with the type I information that storage duration is more than the first preset duration in local storage.

Herein, each type I information that local storage is stored can have identical first preset duration, this Outside, each type I information that local storage is stored also can have the first different preset durations.For example, each first Category information can have the first preset duration corresponding with the type I information.Wherein, the first preset duration can be in advance really Fixed, it is used to indicate the duration of the term of validity of type I information.

It is appreciated that being more than the type I information of the first preset duration for storage duration, above-mentioned executing subject is got Often be spaced at the time of the type I information is presented with above-mentioned executing subject at the time of the type I information it is longer, if to storage when The long type I information more than the first preset duration is presented, then is easy to be judged as abnormal row by the provider of type I information For.It should be understood that delete the type I information that duration is more than the first preset duration is stored in local storage, and from First server reacquires type I information, can be judged as non-effective user to avoid by the user of target application water conservancy diversion.

Section 3 detects that user operates the operation that target application executes, also, is stored with storage in local storage Duration is more than the type I information of the first preset duration.

It is appreciated that using the Section 3 as update condition, relative to using above-mentioned Section 2 as update condition, Ke Yi It reduces and the behavior that the behavior of type I information is presented in above-mentioned executing subject and user clicks type I information is judged as abnormal Under the premise of the probability of behavior, the number for executing and updating step is reduced.It, can be in addition, using the Section 3 as update condition After target application operation, detect whether to need to be updated the type I information stored in local storage.

Section 4 is more than the second preset duration at the time of getting type I information from first server apart from last time, and And the type I information that storage duration is more than the first preset duration is stored in local storage.

It is appreciated that using the Section 4 as update condition, relative to using above-mentioned Section 2 as update condition, Ke Yi It reduces and the behavior that the behavior of type I information is presented in above-mentioned executing subject and user clicks type I information is judged as abnormal Under the premise of the probability of behavior, the number for executing and updating step is reduced.It, can be in addition, using the Section 4 as update condition It periodically detects and whether needs to be updated the type I information stored in local storage.

In some optional implementations of the present embodiment, each type I information that local storage is stored has The first preset duration corresponding with the type I information.

It is appreciated that this optional implementation can for each type I information be arranged different first it is default when It is long, it improves as a result, and the flexible of (such as deleting type I information, presentation type I information) is managed to type I information Property.

In some optional implementations of the present embodiment, updates step and include at least one of the following:

First item, from first server reacquire type I information, by the type I information reacquired store to Local storage.

It is appreciated that in general, the type I information reacquired from first server is the within term of validity One category information, thus, it is possible to avoid being presented the type I information within the non-effective time limit to a certain extent.

Section 2 deletes the type I information for meeting predetermined deletion condition from local storage.

It, can be to the part stored the it is appreciated that avoid the type I information that stores in local storage excessive One category information is deleted, to reduce the occupancy to memory space.

In some optional implementations of the present embodiment, deletion condition includes any one of following:

First item, type I information is by storing duration longest first in the type I information that stores in local storage Category information.

It is appreciated that the storage longest type I information of duration is the probability of the type I information within the non-effective time limit Highest, thus, it is possible to avoid being presented the type I information within the non-effective time limit to a certain extent.

Section 2, current time are later than for type I information setting the latest in current moment.

It is appreciated that can for each type I information be arranged one the latest be in current moment, the latest present the time it Afterwards, typically without type I information is presented (such as when type I information be advertisement when, the latest present the time after use Family, which click etc. operation to the type I information, possibly can not obtain advertising expense).

In some optional implementations of the present embodiment, after executing above-mentioned steps 202, above-mentioned executing subject is also Following steps can be executed: in the case where getting the type I information of type I information acquisition request instruction, pass through target Using the second class letter of type I information and the instruction of the second category information acquisition request that the instruction of type I information acquisition request is presented Breath.

It is appreciated that this optional implementation is getting the type I information of type I information acquisition request instruction In the case of, the type I information and the second category information acquisition request of the instruction of type I information acquisition request are presented by target application The second category information indicated, can more in time be presented type I information, thereby ensure that type I information was presented Timeliness.

In some optional implementations of the present embodiment, above-mentioned executing subject can also not obtain within a preset period of time In the case where the type I information for getting the instruction of type I information acquisition request, type I information is sent to first server again Acquisition request.Wherein, preset time period with get the second category information acquisition request instruction the second category information at the time of be Point.

It is appreciated that type I information acquisition request can has not been obtained in this optional implementation within a preset period of time In the case where the type I information of instruction, type I information automatically is obtained to first server again, until getting first Category information.

In some optional implementations of the present embodiment, above-mentioned executing subject can also obtain within a preset period of time In the case where the type I information indicated to type I information acquisition request, the first kind that type I information acquisition request is indicated Information is stored in local storage.Wherein, preset time period is to get the second class that the second category information acquisition request indicates It is starting point at the time of information.

It is appreciated that since before executing the step, above-mentioned executing subject usually has been presented for local storage and deposits The type I information of storage, thus, this optional implementation can be after being presented type I information, by the first clothes Business device return type I information be stored among local storage, so as to it is subsequent need that type I information is presented when, from local Memory obtains the type I information within term of validity.

In some optional implementations of the present embodiment, local storage is local cache.

It is appreciated that above-mentioned executing subject can be more quickly from being locally stored when local storage is local cache Type I information is obtained in device, to improve the second class letter that the instruction of the second category information acquisition request is presented by target application The speed of breath and the type I information of local memory storage.

In some optional implementations of the present embodiment, the first kind is presented by the way of information flow in target application Information and the second category information.

In the prior art, for type I information (such as advertisement) and the second category information (such as other in addition to advertisement Information) presentation scheme generally comprise following three kinds:

Scheme two: terminal device requests the second category information, Xiang Cun to the server for being stored with the second category information respectively simultaneously Contain the server request type I information of type I information.Later, the second category information is presented in terminal device first, then Type I information is inserted between two category informations.

Wherein, above scheme is respectively present as following drawbacks:

The drawbacks of scheme one, is: being referred to using type I information (such as advertisement) and the second category information are stored in same address Lack of control flexibility in the service shown, to type I information.Also, the higher type I information (example of price is not available it Such as advertisement).

The drawbacks of scheme two is: type I information returns slow sometimes, and user is caused to browse complete information flow, the One category information is not inserted into also；Think the user for no effectiveness for storing the first server of type I information under partial picture Family does not return to type I information directly.

The drawbacks of scheme three is: often interval time is longer at the time of type I information returns and at the time of showing, click, It is considered as abnormal behaviour.

Here, this optional implementation can on the basis of improving the flexibility to the management of type I information, and When type I information is inserted into the second category information, also, avoid type I information will be presented to user to a certain extent Or the behavior of user's click type I information is judged as abnormal behaviour.

In some optional implementations of the present embodiment, at the time of terminal device gets type I information and terminal Time difference between at the time of the type I information is presented in equipment is less than preset time difference threshold value.

It is appreciated that at the time of this optional implementation can get type I information by controlling terminal equipment with Time difference between at the time of the type I information is presented in terminal device is less than preset time difference threshold value, avoids to a certain extent The user of target application water conservancy diversion is judged as non-effective user.

With further reference to Fig. 4, it illustrates the processes 400 of another embodiment of the method for information for rendering.The use In the method that information is presented, it is applied to terminal device, wherein installing terminal equipment has target application, and terminal device includes being used for Store the local storage of type I information.The method of the information for rendering, comprising the following steps:

Step 401, in response to detecting that user operates the operation that target application executes, also, in response to being locally stored It is stored with the type I information that storage duration is more than the first preset duration in device, obtains type I information from first server, it will The type I information got is stored to local storage.Later, step 402 is executed.

In the present embodiment, the executing subject (such as terminal device shown in FIG. 1) of the method for information can be with for rendering In the operation operation for detecting that user executes target application, also, it is more than first that storage duration is stored in local storage In the case where the type I information of preset duration, type I information, the type I information that will acquire are obtained from first server It stores to local storage.

Herein, each type I information that local storage is stored can have identical first preset duration, this Outside, each type I information that local storage is stored also can have the first different preset durations, for example, each first Category information can have the first preset duration corresponding with the type I information.Wherein, the first preset duration can be in advance really Fixed, it is used to indicate the duration of the term of validity of type I information.

Step 402, the information acquiring operation executed in response to detecting user by target application is sent out to first server Type I information acquisition request is sent, and sends the second category information acquisition request to second server.Later, step 403 is executed.

In the present embodiment, step 402 and the step 201 in Fig. 2 corresponding embodiment are almost the same, and which is not described herein again.

Step 403, the second category information indicated in response to getting the second category information acquisition request, it is determined whether obtained The type I information indicated to type I information acquisition request.Later, if so, thening follow the steps 404；If it is not, thening follow the steps 405。

In the present embodiment, step 403 and the step 202 in Fig. 2 corresponding embodiment are almost the same, and which is not described herein again.

Step 404, the type I information of type I information acquisition request instruction is presented by target application and the second class is believed Cease the second category information of acquisition request instruction.

In the present embodiment, the instruction of type I information acquisition request can be presented in above-mentioned executing subject by target application Second category information of type I information and the instruction of the second category information acquisition request.

Step 405, the second category information of the second category information acquisition request instruction is presented by target application and be locally stored The type I information of device storage.

In the present embodiment, step 405 and the step 203 in Fig. 2 corresponding embodiment are almost the same, and which is not described herein again.

It should be noted that the present embodiment can also include embodiment corresponding with Fig. 2 in addition to documented content above Same or similar feature, effect, details are not described herein.

Figure 4, it is seen that compared with the corresponding embodiment of Fig. 2, the method for the information for rendering in the present embodiment Process 400 highlight the step of being updated to the type I information stored in local storage, and getting In the case where the type I information of a kind of information acquisition request instruction, type I information acquisition request is presented by target application and is referred to The step of type I information shown and the second category information of the second category information acquisition request instruction.The present embodiment describes as a result, Scheme can detect whether to need to be updated the type I information stored in local storage after target application operation, As a result, in the behavior judgement for reducing behavior and user's click type I information that above-mentioned executing subject is presented to type I information Under the premise of probability for abnormal behaviour, the number for executing and updating step is reduced.In addition, the scheme of the present embodiment description can be with In the case where getting the type I information of type I information acquisition request instruction, type I information is presented by target application The type I information of acquisition request instruction and the second category information of the second category information acquisition request instruction, can be more in time to the One category information is presented, and thereby ensures that the timeliness that type I information is presented.

With continued reference to FIG. 5, it illustrates the processes 500 of the further embodiment of the method for information for rendering.The use In the method that information is presented, it is applied to terminal device, wherein installing terminal equipment has target application, and terminal device includes being used for Store the local storage of type I information.The method of the information for rendering, comprising the following steps:

Step 501, in response to detecting that user operates the operation that target application executes, also, in response to being locally stored It is stored with the type I information that storage duration is more than the first preset duration in device, obtains type I information from first server, it will The type I information got is stored to local storage.Later, step 502 is executed.

In the present embodiment, step 501 and the step 401 in Fig. 4 corresponding embodiment are almost the same, and which is not described herein again.

Step 502, the information acquiring operation executed in response to detecting user by target application is sent out to first server Type I information acquisition request is sent, and sends the second category information acquisition request to second server.Later, step 503 is executed.

In the present embodiment, step 502 and the step 402 in Fig. 4 corresponding embodiment are almost the same, and which is not described herein again.

Step 503, the second category information indicated in response to getting the second category information acquisition request, it is determined whether obtained The type I information indicated to type I information acquisition request.Later, if so, thening follow the steps 504；If it is not, thening follow the steps 505。

In the present embodiment, step 503 and the step 403 in Fig. 4 corresponding embodiment are almost the same, and which is not described herein again.

Step 504, the type I information of type I information acquisition request instruction is presented by target application and the second class is believed Cease the second category information of acquisition request instruction.

In the present embodiment, step 504 and the step 404 in Fig. 4 corresponding embodiment are almost the same, and which is not described herein again.

Step 505, the second category information of the second category information acquisition request instruction is presented by target application and be locally stored The type I information of device storage.Later, step 506 is executed.

In the present embodiment, step 505 and the step 405 in Fig. 4 corresponding embodiment are almost the same, and which is not described herein again.

Step 506, it is determined whether get the first kind letter of type I information acquisition request instruction within a preset period of time Breath.Later, if so, thening follow the steps 507, if it is not, thening follow the steps 508.

In the present embodiment, above-mentioned executing subject may also determine whether to get type I information within a preset period of time The type I information of acquisition request instruction.Wherein, preset time period is to get the second of the instruction of the second category information acquisition request It is starting point at the time of category information.The corresponding duration of preset time period is predetermined.

Step 507, the type I information that type I information acquisition request indicates is stored in local storage.

In the present embodiment, the type I information that above-mentioned executing subject can also indicate type I information acquisition request is deposited It is stored in local storage.

Step 508, type I information acquisition request is sent to first server again.

In the present embodiment, above-mentioned executing subject can also send type I information acquisition to first server again and ask It asks.

From figure 5 it can be seen that compared with the corresponding embodiment of Fig. 4, the method for the information for rendering in the present embodiment Process 500 highlight get within a preset period of time type I information acquisition request instruction type I information in the case where The step of execution, and have not been obtained within a preset period of time type I information acquisition request instruction type I information the case where The step of lower execution.The scheme of the present embodiment description automatically repeatedly can send type I information to first server as a result, Acquisition request, to get the type I information of first kind server return.In addition, being presented to type I information Later, the type I information that first server returns is stored among local storage, can needing to present first kind letter When breath, the type I information within term of validity is obtained from local storage and is presented, guaranteeing type I information as a result, Under the premise of being in the length of limitation period at the time of presentation, the speed that type I information is presented is improved.

Below with reference to Fig. 6, it illustrates the terminal device that is suitable for being used to realize embodiment of the disclosure, (example is as shown in figure 1 Terminal device) 600 structural schematic diagram.Terminal device shown in Fig. 6 is only an example, should not be to embodiment of the disclosure Function and use scope bring any restrictions.

As shown in fig. 6, terminal device 600 may include processing unit (such as central processing unit, graphics processor etc.) 601, random access can be loaded into according to the program being stored in read-only memory (ROM) 602 or from storage device 608 Program in memory (RAM) 603 and execute various movements appropriate and processing.In RAM 603, it is also stored with terminal device Various programs and data needed for 600 operations.Processing unit 601, ROM 602 and RAM 603 pass through the phase each other of bus 604 Even.Input/output (I/O) interface 605 is also connected to bus 604.

In general, following device can connect to I/O interface 605: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph As the input unit 606 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration The output device 607 of dynamic device etc.；Including storage device 608；And communication device 609.Communication device 609 can permit terminal and set Standby 600 are wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 6 shows the terminal with various devices and sets Standby 600, it should be understood that being not required for implementing or having all devices shown.It can alternatively implement or have more More or less device.Each box shown in Fig. 6 can represent a device, also can according to need and represent multiple dresses It sets.

Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium On computer program, which includes the program code for method shown in execution flow chart.In such reality It applies in example, which can be downloaded and installed from network by communication device 609, or from storage device 608 It is mounted, or is mounted from ROM 602.When the computer program is executed by processing unit 601, the implementation of the disclosure is executed The above-mentioned function of being limited in the method for example.

It is situated between it should be noted that computer-readable medium described in embodiment of the disclosure can be computer-readable signal Matter or computer readable storage medium either the two any combination.Computer readable storage medium for example can be with System, device or the device of --- but being not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or it is any more than Combination.The more specific example of computer readable storage medium can include but is not limited to: have one or more conducting wires Electrical connection, portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type are programmable Read-only memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic are deposited Memory device or above-mentioned any appropriate combination.In embodiment of the disclosure, computer readable storage medium, which can be, appoints What include or the tangible medium of storage program that the program can be commanded execution system, device or device use or and its It is used in combination.And in embodiment of the disclosure, computer-readable signal media may include in a base band or as carrier wave The data-signal that a part is propagated, wherein carrying computer-readable program code.The data-signal of this propagation can be adopted With diversified forms, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal is situated between Matter can also be any computer-readable medium other than computer readable storage medium, which can be with It sends, propagate or transmits for by the use of instruction execution system, device or device or program in connection.Meter The program code for including on calculation machine readable medium can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. or above-mentioned any appropriate combination.

Above-mentioned computer-readable medium can be included in above-mentioned terminal device；It is also possible to individualism, and not It is fitted into the terminal device.Above-mentioned computer-readable medium carries one or more program, when said one or more When a program is executed by the terminal device, so that the terminal device: the letter executed in response to detecting user by target application Breath obtains operation, sends type I information acquisition request to first server, and send the second category information to second server Acquisition request, wherein first server is stored with the type I information of type I information acquisition request instruction, and second server is deposited Contain the second category information of the second category information acquisition request instruction；In response to getting the of the instruction of the second category information acquisition request Two category informations, it is determined whether got the type I information of type I information acquisition request instruction；In response to having not been obtained to The type I information of a kind of information acquisition request instruction is presented the second of the instruction of the second category information acquisition request by target application The type I information of category information and local memory storage.

The behaviour for executing embodiment of the disclosure can be write with one or more programming languages or combinations thereof The computer program code of work, described program design language include object oriented program language-such as Java, Smalltalk, C++ further include conventional procedural programming language-such as " C " language or similar program design language Speech.Program code can be executed fully on the user computer, partly be executed on the user computer, as an independence Software package execute, part on the user computer part execute on the remote computer or completely in remote computer or It is executed on server.In situations involving remote computers, remote computer can pass through the network of any kind --- packet It includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefit It is connected with ISP by internet).

Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction Combination realize.

Above description is only the preferred embodiment of the disclosure and the explanation to institute's application technology principle.Those skilled in the art Member is it should be appreciated that invention scope involved in the disclosure, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed in the disclosure Can technical characteristic replaced mutually and the technical solution that is formed.

Claims

1. a kind of method of information for rendering, is applied to terminal device, wherein the installing terminal equipment has target application, The terminal device includes the local storage for storing type I information, which comprises

The information acquiring operation executed in response to detecting user by the target application sends the first kind to first server Information acquisition request, and the second category information acquisition request is sent to second server, wherein the first server is stored with The type I information of type I information acquisition request instruction, the second server are stored with the instruction of the second category information acquisition request The second category information；

In response to getting the second category information of the second category information acquisition request instruction, it is determined whether got described the The type I information of a kind of information acquisition request instruction；

In response to the type I information of the type I information acquisition request instruction has not been obtained, presented by the target application Second category information of the second category information acquisition request instruction and the type I information of the local memory storage.

2. according to the method described in claim 1, wherein, the method also includes:

In response to meeting predetermined update condition, predetermined update step is executed, to update the local storage In type I information.

3. according to the method described in claim 2, wherein, the update condition includes any one of following:

The quantity of the currently stored type I information of the local storage is less than or equal to preset quantity threshold value；

The type I information that storage duration is more than the first preset duration is stored in the local storage；

When detecting that user operates the operation that the target application executes, also, being stored with storage in the local storage Long is more than the type I information of first preset duration；

It is more than the second preset duration at the time of getting type I information from first server apart from last time, also, the local The type I information that storage duration is more than first preset duration is stored in memory.

4. according to the method described in claim 3, wherein, each type I information that the local storage is stored have with Corresponding first preset duration of the type I information.

5. according to the method described in claim 2, wherein, the update step includes at least one of the following:

Type I information is reacquired from the first server, the type I information reacquired is stored to the local Memory；

The type I information for meeting predetermined deletion condition is deleted from the local storage.

6. according to the method described in claim 5, wherein, the deletion condition includes any one of following:

Type I information is by storing the longest type I information of duration in the type I information that stores in the local storage；

Current time is later than for type I information setting the latest in current moment.

7. according to the method described in claim 1, wherein, referring to described in response to getting the second category information acquisition request The second category information shown, it is determined whether after the type I information for having got the type I information acquisition request instruction, institute State method further include:

In response to getting the type I information of the type I information acquisition request instruction, institute is presented by the target application State the type I information of type I information acquisition request instruction and the second category information of the second category information acquisition request instruction.

8. according to the method described in claim 1, wherein, the method also includes:

In response to the type I information of type I information acquisition request instruction has not been obtained within a preset period of time, again to The first server sends type I information acquisition request, wherein the preset time period is believed with getting second class It is starting point at the time of ceasing the second category information of acquisition request instruction.

9. according to the method described in claim 1, wherein, the method also includes:

In response to getting the type I information of type I information acquisition request instruction within a preset period of time, by described the The type I information of a kind of information acquisition request instruction is stored in the local storage, wherein the preset time period with It is starting point at the time of getting the second category information of the second category information acquisition request instruction.

10. method described in one of -9 according to claim 1, wherein the local storage is local cache.

11. method described in one of -9 according to claim 1, wherein the target application is presented the by the way of information flow One category information and the second category information.

12. method described in one of -9 according to claim 1, wherein at the time of the terminal device gets type I information Time difference between at the time of the type I information is presented with the terminal device is less than preset time difference threshold value.

13. a kind of terminal device, comprising:

One or more processors；

Storage device is stored thereon with one or more programs,

When one or more of programs are executed by one or more of processors, so that one or more of processors are real The now method as described in any in claim 1-12.

14. a kind of computer-readable medium, is stored thereon with computer program, wherein the computer program is held by processor The method as described in any in claim 1-12 is realized when row.