CN102572544A - System and method for playing advertisement in digital television network - Google Patents
System and method for playing advertisement in digital television network Download PDFInfo
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Abstract
The invention relates to a system and a method for playing advertisement in a digital television network, wherein an advertisement management system is used for acquiring program information provided by EPG (electronic program guide), setting and storing an advertisement position and an advertising strategy corresponding to the program information provided with the EPG in a database, and setting and storing advertisement materials in the database; and an advertising system is used for receiving the currently received program information according to the received advertisement request, acquiring an advertisement position and an advertising strategy corresponding to the received program information and advertisement position information in the database, setting an advertisement position on the currently received program display by digital equipment, and acquiring information of a corresponding advertisement material address according to the advertising strategy and sending the information to the digital equipment. The digital equipment acquires the advertisement material after sending out a request for carrying advertisement and displays the advertisement on the advertisement position set on the currently received program displayed by the digital equipment. The system and the method are associated with the program and the advertising strategy during advertising, and are simple in advertising.
Description
Technical field
The present invention relates to the digital TV network field, particularly a kind of in digital TV network the system and method for playing advertisements.
Background technology
Along with the development of TV tech, the DTV epoch have been entered into.In digital TV network, also need advertisement delivery, at present, have multiple mode can be in digital TV network advertisement delivery, below specify.
Scheme one
Publication number is CN200910105038..4; Name is called the patent application of " a kind of advertisement broadcast method of digital television on-demand, Apparatus and system "; Disclose a kind of advertisement broadcast method, Apparatus and system of media-on-demand: system is related according to the video-on-demand times statistics definition media program of each media program of record; Media program associated advertisements according to advertisement and media program associated selection and active user's program request; Realize the accuracy of advertisement putting, increased the flexibility of advertising input.
The demand (telecommunication) service that this scheme just is applicable to video on demand techniques (VOD, Video On Demand) can't use in programme televised live, and need manually remove related specific advertising programme according to programme content.
Scheme two
Publication number is CN200610027306.1, and name is called the patent application of " electronic program guides (EPG, Electronic Program Guide) ad system ", and this scheme makes the user when browsing set-top box EPG, can browse the advertisement that operator provides simultaneously.
This scheme only is applicable to the digital TV network of unidirectional propelling movement, and the advertisement that in EPG, increases can not realize the advertisement putting that localization is directed, and can not realize interactive advertisement, can't know that the user watches advertising effect; This scheme can only realize going to throw in different advertisement to specific channel and the time, but can not intelligence go decision-making should throw in what advertisement.
Scheme three
Publication number is CN200710048229.7; Name is called the patent application of " a kind of internet protocol TV based on EPG (IPTV) interactive advertisement implementation method and system "; EPG to advertising business throws in the mechanism that has adopted real-time request and dynamically generated, and comprising: the EPG page stays the advertisement position of playing advertisements in fixing position, the content in the advertisement position can be a video; Picture or other medium, concrete strategy is confirmed according to the design specification of EPG; When showing, the EPG page need use the advertising resource that returns on correspondent advertisement, to represent to ad decision system request advertising resource.
This scheme need define detailed advertisement putting strategy at network side, in which channel, which, throws in what advertisement with decision time period; This just might cause when playing certain program, throws in one with the complete incoherent ad content of this program, and watches that the user of this program often loses interest in to incoherent advertisement, and the effect of advertisement delivery does not just have application results like this.
Scheme four
Publication number is CN200910216928.2; Name is called the patent application of " media playing method and system, the content delivery network equipment and Advertisement Server "; This scheme discloses when the ID of user in the content delivery network equipment carried in the playing programs request; The content delivery network equipment obtains user's customized information according to the corresponding relation between ID inquiring user sign and the customized information; The link that the content delivery network equipment obtains user's corresponding advertising content from Advertisement Server, ad content be linked as that Advertisement Server obtains according to user's customized information and the advertisement configuration strategy that presets; The content delivery network equipment or Advertisement Server send to user terminal with the link corresponding advertising content of ad content.
This scheme has related to when programme content is play, according to user's customized information, removes coupling and the corresponding ad content of user.This scheme uses scene more single, must know user's customized information and pre-configured, just can go to throw in the different advertisement content targetedly.
Scheme five
Publication number is CN02808707.0; Name is called the patent application of " system and method that is used for the broadcast synchronization interactive content relevant with broadcasted content "; This scheme has been used text mark language (HTML; Hypertext Markup Language) page display of television programmes, and allow and with it related characteristic information synchronous with the certain content in the TV programme to user's demonstration, such as Interactive function property true and observation.This system and method allows user's input also can be used to realize the user-interactive viewing based on rewarding to the answer from the program relevant issues in the problem base; This system and method also allows advertiser to make the special scenes in advertisement and the TV programme synchronous, thereby allows advertiser that product is bundled on the program that the user just watching.
This scheme is mainly used in and makes user and specific tv content carry out the interactive mode interaction, allows simultaneously according to specific scene, throws in strap-on particular advertisement content.The disadvantage of this scheme is exactly how to confirm specific programme content and special scenes.Just need to confirm the reproduction time of each program when confirming, and also must confirm the time that each certain content or scene occur, so just can obtain absolute broadcast time.When the layout ad content, absolute time and advertiser's product advertising are bundled, just can reach application results.
Find out that from above-mentioned five schemes when advertisement delivery, the scheme that has is not associated with program; And directly throw in, the scheme that has does not have the advertisement putting strategy, and needs at network side the advertisement putting mode to be set artificially; Though the scheme that has is associated with program, in launch process, need to confirm the absolute realization of program broadcasting time and certain content or scene appearance, more complicated;, reality is not easy to implement on realizing; Though the scheme that has is associated with user personalized information, in launch process, need also to be provided with user interactions in advance, realize more complicated.
To sum up, advertisement delivery scheme in digital TV network does not have a kind of can on simple basis of throwing in, being associated with program and advertisement putting strategy at present.
Summary of the invention
In view of this, the present invention provide a kind of in digital TV network the system of playing advertisements, this system can be associated with program and advertisement putting strategy when carrying out advertisement putting, and throws in simple.
The present invention also provide a kind of in digital TV network the method for playing advertisements, this method can be associated with program and advertisement putting strategy when carrying out advertisement putting, and throws in simple.
According to above-mentioned purpose, technical scheme of the present invention is achieved in that
A kind of in digital TV network the system of playing advertisements, this system comprises: Advertising Management System, database, advertisement delivery system, intelligent matching system and digital device, wherein,
Advertising Management System; Be used to obtain the programme information that the EPG system provides; The advertisement position and the advertisement putting strategy of the programme information that corresponding EPG system provides are set; Ad material is set, the advertisement position and the advertisement putting strategy of the programme information that set corresponding EPG system is provided, and the ad material address information that is provided with is stored in the database;
Database, programme information corresponding advertisement position that be used to store programme information that the EPG system provides, provides with the EPG system and advertisement putting strategy, ad material address information;
Advertisement delivery system; Be used to receive the ad-request that digital device sends; Obtain current institute program receiving information and ad spot information from ad-request; In database, inquire about, obtain the current institute program receiving information and ad spot information corresponding advertisement position and the advertisement putting strategy that obtain from ad-request, obtain corresponding advertisement material address information according to the advertisement putting strategy; On the current institute program receiving that digital device shows, advertisement position is set, the ad material address information is sent to digital device;
Digital device is used to send the ad-request of carrying current institute program receiving information and ad spot information, obtains ad material according to received ad material address information, is illustrated on the advertisement position set on the current institute program receiving of digital device demonstration.
This system also comprises: intelligent matching system, be used to receive the ad-request that advertisement delivery system sends, and resolve and obtain current institute program receiving information and ad spot information, send to advertisement delivery system;
Advertisement delivery system also is used for the ad-request with institute's reception digital device transmission, sends to intelligent matching system, receives current institute program receiving information and the ad spot information returned from intelligent matching system.
The programme information that said EPG system provides is a programm name or/and use the user profile of digital device;
The said current programme information that receives is a programm name or/and use the user profile of digital device.
Said Advertising Management System also is used for being provided with the programm name or the keyword of the programme information that provides with the EPG system, corresponding advertisement position and advertisement putting strategy, ad material address information;
Database also is used for storing the programm name or the keyword of the programme information that the EPG system provides, corresponding advertisement position and advertisement putting strategy, ad material address information;
The intelligence matching system also is used to receive the ad-request that advertisement delivery system sends, and resolves and obtains programm name or the keyword in the current institute program receiving information, sends to advertisement delivery system;
Advertisement delivery system also is used for receiving programm name or the keyword from the current institute program receiving information that intelligent matching system returns, and to data base querying, obtains corresponding advertisement position and advertisement putting strategy, ad material address information.
Said digital device is a digital TV terminal.
The set ad material of said Advertising Management System is arranged in the Advertising Management System updated at any time.
A kind of in digital TV network the method for playing advertisements, this method comprises:
The network side of digital TV network obtains the programme information that the EPG system provides, and stores, and programme information setting and stores advertisements position and advertisement putting strategy that corresponding EPG system provides are provided with ad material, stores advertisements material address information;
The network side of digital TV network receives the ad-request of carrying current institute program receiving information and ad spot information that digital device sends; Parsing obtains entrained current institute program receiving information and ad spot information; Obtain current institute program receiving information and ad spot information corresponding advertisement position and advertisement putting strategy that this parsing of being stored obtains; Obtain corresponding advertisement material address information based on the advertisement putting strategy; On the current institute program receiving that digital device shows, advertisement position is set, the ad material address information is sent to digital device;
Digital device obtains ad material according to received ad material address information, is illustrated in set advertisement position on the current institute program receiving that digital device shows.
The programme information that said EPG system provides is a programm name or/and use the user profile of digital device;
The said current programme information that receives is a programm name or/and use the user profile of digital device.
Programme information setting that said corresponding EPG system provides and stores advertisements position and advertisement putting strategy are:
Title or keyword in the programme information that correspondence EPG system provides are provided with and stores advertisements position and advertisement putting strategy;
Said parsing obtains entrained current institute program receiving information and ad spot information, obtains current institute program receiving information that this parsing of being stored obtains and ad spot information corresponding advertisement position and advertisement putting strategy to be:
Parsing obtains programm name or keyword and the ad spot information in the entrained current institute program receiving information; Obtain programme information or keyword and ad spot information, corresponding advertisement position and advertisement putting strategy in the current institute program receiving information that this parsing of being stored obtains.
Said set ad material updated at any time.
Can find out from such scheme; The present invention increases Advertising Management System, advertisement delivery system and intelligent matching system in the digital TV network side; Wherein, Advertising Management System is used for obtaining the programme information that the EPG system provides from the EPG system, and advertisement position and advertisement putting strategy to the programme information that should the EPG system provides are set, and ad material is set; With set advertisement position and advertisement putting strategy to the programme information that should the EPG system provides, and the address information of the ad material that is provided with is stored in the database; Advertisement delivery system; Be used to receive the ad-request that digital device sends; Obtain current institute program receiving information and ad spot information from ad-request; In database, inquire about, obtain the current institute program receiving information and ad spot information corresponding advertisement position and the advertisement putting strategy that obtain from ad-request, obtain corresponding advertisement material address information according to the advertisement putting strategy; Obtain current institute program receiving information and ad spot information corresponding advertisement position and advertisement putting strategy that this parsing obtains; Obtain corresponding advertisement material address information according to the advertisement putting strategy, on the current institute program receiving that digital device shows, advertisement position is set, the address information of ad material is sent to digital device.Like this; After digital device carries the ad-request of current institute program receiving information and ad spot information in transmission; Just can get access to ad material, be illustrated in advertisement position set on the current institute program receiving of digital device demonstration according to received ad material address information.Therefore, the present invention is associated with program and advertisement putting strategy when carrying out advertisement putting, and throws in simple.
Description of drawings
Fig. 1 be provided by the invention in digital TV network the system configuration sketch map of playing advertisements;
Fig. 2 be provided by the invention in digital TV network the method flow diagram of playing advertisements;
Fig. 3 is provided with the advertisement position and the advertisement putting strategy of corresponding programme information for Advertising Management System provided by the invention, and the method flow diagram that ad material is set;
Fig. 4 be provided by the invention in digital TV network the method embodiment flow chart of playing advertisements.
Embodiment
For making the object of the invention, technical scheme and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the present invention is done further explain.
Can find out from background technology; Prior art is the advertisement delivery scheme in digital TV network; There is not a kind of can on simple basis of throwing in, being associated with program and advertisement putting strategy; The present invention is in order to address this problem, and the network side at digital TV network is provided with the advertisement delivery related entities again, makes on simple basis of throwing in, to be associated with program and advertisement putting strategy.
Fig. 1 be provided by the invention in digital TV network the system configuration sketch map of playing advertisements, comprising: the Advertising Management System of the network side of digital TV network, database and advertisement delivery system, the digital device of the end side of digital TV network, wherein,
Advertising Management System; Be used to obtain the programme information that electronic program guides (EPG) system provides; The advertisement position and the advertisement putting strategy of the programme information that corresponding EPG system provides are set; Ad material is set, the advertisement position and the advertisement putting strategy of the programme information that set corresponding EPG system is provided, and the ad material address information that is provided with is stored in the database;
Database, programme information corresponding advertisement position that be used to store programme information that the EPG system provides, provides with the EPG system and advertisement putting strategy, ad material address information;
Advertisement delivery system; Be used to receive the ad-request that digital device sends; Obtain current institute program receiving information and ad spot information from ad-request; In database, inquire about, obtain the current institute program receiving information and ad spot information corresponding advertisement position and the advertisement putting strategy that obtain from ad-request, obtain corresponding advertisement material address information according to the advertisement putting strategy; On the current institute program receiving that digital device shows, advertisement position is set, the ad material address information is sent to digital device;
Digital device is used to send the ad-request of carrying current institute program receiving information and ad spot information, obtains ad material according to received ad material address information, is illustrated on the advertisement position set on the current institute program receiving of digital device demonstration.
In this system, can further include intelligent matching system, be used to receive the ad-request that advertisement delivery system sends, resolve and obtain current institute program receiving information and ad spot information, send to advertisement delivery system;
Advertisement delivery system also is used for the ad-request with institute's reception digital device transmission, sends to intelligent matching system.
In this system, the programme information that the EPG system provides can provide for the EPG system, and is as shown in Figure 1, certainly, also can be other system provides, and do not limit here.
In this system, the current programme information that receives, perhaps the nodal information that provides of EPG specifically can be for programm name or/and use the user profile etc. of digital device, digital device can be digital TV terminal, can be for STB (STB) etc.
In this system; On the current institute program receiving that digital device shows, advertisement position being set in fact is exactly according to ad spot information; Such as the advertisement position code, advertisement position is integrated on the current institute program receiving, first-class such as the volume bar that is integrated in current institute receiving node.
In this system; Existing entity in the digital network; Just the EPG system can be synchronized to the programme information that EPG provides in the Advertising Management System, so just can advertisement position and advertisement putting strategy be set by the programme information that the corresponding EPG of Advertising Management System provides, and ad material is set.For example, when the programme information that provides as EPG was programm name, such as Basketball Match etc., the input strategy that then is provided with was a coupled movements relevant advertisements material, such as related basketball shoes or sports drink etc.,
In this system; Advertisement delivery system responding digital equipment; Such as the ad-request of STB, just STB identifies this current institute program receiving when showing current institute program receiving; And initiatively send the ad-request of carrying this current institute program receiving information and ad spot information to advertisement delivery system; Advertisement delivery system will get access to corresponding advertisement material address information according to the advertisement putting strategy, on the current institute program receiving that digital device shows, advertisement position is set, and the ad material address information is sent to digital device; Obtain ad material by digital device according to received ad material address information, be illustrated in set advertisement position on the current institute program receiving that digital device shows.
In this system; The intelligence matching system has analytical capabilities; Can continue obtains current institute program receiving information and the ad spot information that ad-request that advertisement delivery system transmits is carried, and such as current institute program receiving title and the advertisement position position that will be provided with etc., and feeds back to advertisement delivery system.
In this system, comprised this ad spot information in the advertisement position of set and storage, such as the advertisement position position etc., like this,, just can find the corresponding advertisement position when resolving from ad-request when obtaining ad spot information.
In the practical application; The EPG system can provide interior 24 hours programme of a week; And channel number generally speaking is tens to up to a hundred, if go related ad material to each programm name, the data that this ad system need be stored and handle can become very huge.A preferred scheme is, from programm name, extracts key word information, if different like this programm names possesses the advertisement that the keyword of same type will be associated with same type, thereby reduces the complexity that ad system is handled.
Particularly, in this system, said Advertising Management System also is used for being provided with the programm name or the keyword of the programme information that provides with the EPG system, corresponding advertisement position and advertisement putting strategy, ad material address information;
Database also is used for storing the programm name or the keyword of the programme information that the EPG system provides, corresponding advertisement position and advertisement putting strategy, ad material address information;
The intelligence matching system also is used to receive the ad-request that advertisement delivery system sends, and resolves and obtains programm name or the keyword in the current institute program receiving information, sends to advertisement delivery system;
Advertisement delivery system also is used for receiving the programm name or the keyword of the current institute program receiving information that intelligent matching system returns, and to data base querying, obtains corresponding advertisement position and advertisement putting strategy, ad material address information.
In this system, the set ad material of Advertising Management System can be arranged in the Advertising Management System, and updated at any time.
Fig. 2 be provided by the invention in digital TV network the method flow diagram of playing advertisements, its concrete steps are:
The network side of step 201, the digital TV network programme information that obtains that EPG provides from the EPG system is also stored, and programme information setting that corresponding EPG provides and stores advertisements position and advertisement putting strategy are provided with ad material, stores advertisements material address information;
The network side of step 202, digital TV network receives the ad-request of carrying current institute program receiving information and ad spot information that digital device sends; Parsing obtains entrained current institute program receiving information and ad spot information; Obtain current institute program receiving information and ad spot information corresponding advertisement position and advertisement putting strategy that this parsing of being stored obtains; Obtain corresponding advertisement material address information based on the advertisement putting strategy; On the current institute program receiving that digital device shows, advertisement position is set, the ad material address information is sent to digital device;
Step 203, digital device obtain ad material according to received ad material address information, are illustrated in set advertisement position on the current institute program receiving that digital device shows.
In the method, the programme information setting that provides of corresponding EPG system and stores advertisements position and advertisement putting strategy are:
Title or keyword in the programme information that correspondence EPG system provides are provided with and stores advertisements position and advertisement putting strategy;
Said parsing obtains entrained current institute program receiving information and ad spot information, obtains current institute program receiving information that this parsing of being stored obtains and ad spot information corresponding advertisement position and advertisement putting strategy to be:
Parsing obtains programm name or keyword and the ad spot information in the entrained current institute program receiving information; Obtain programme information or keyword and ad spot information, corresponding advertisement position and advertisement putting strategy in the current institute program receiving information that this parsing of being stored obtains.
Fig. 3 is provided with the advertisement position and the advertisement putting strategy of corresponding programme information for Advertising Management System provided by the invention; And the method flow diagram that ad material is set; Comprise that programme information that corresponding EPG provides is provided with the process of advertisement position and advertisement putting strategy; And the process of ad material is set, its concrete steps are:
Corresponding programme information is provided with the process of advertisement position and advertisement putting strategy
Programme information that step 302, corresponding EPG provide is created advertisement position, obtains ad code, and advertisement position is integrated in the program pages that this EPG provides;
Programme information that step 303, corresponding EPG provide is created the advertisement putting strategy, just with advertisement position with to related ad material information bind;
Here, binding can also can be showed related ad material on certain advertisement position in certain time to the user of some specific use STB;
The process of ad material is set
In the method, the process that the programme information that corresponding EPG provides is provided with the process of advertisement position and advertisement putting strategy and ad material is set is two processes independently, can parallel processing or handle respectively, do not limit here.
Fig. 4 be provided by the invention in digital TV network the method embodiment flow chart of playing advertisements, suppose that digital device is a STB, its concrete steps are:
Step 401, STB are opened, and show the current program that receives;
Step 402, the STB current programme information that receives that identification shows are provided with the ad-request of carrying current programme information that receives and ad spot information, send to the advertisement delivery system of digital TV network side;
Here, the current programme information that receives can comprise the user profile of programm name and use STB etc.;
Step 403, advertisement delivery system are transmitted to intelligent matching system with this request;
Step 404, intelligent matching system are resolved and are obtained current programme information that receives and the ad spot information that this request is carried, and return to advertisement delivery system;
Step 405, advertisement delivery system obtain the current programme information that receives and ad spot information corresponding advertisement position and the advertisement putting strategy that this parsing of being stored obtains, and obtain corresponding advertisement material address information according to the advertisement putting strategy;
Can resolve programm name or the keyword that obtains in the current programme information that receives here; And find this programm name or keyword corresponding advertisement position and advertisement putting strategy;
Step 406, advertisement delivery system designation number equipment are provided with advertisement position on the current program that receives that shows, the ad material address information is sent to STB;
Step 407, STB obtain ad material according to received ad material address information, are illustrated in set advertisement position on the current program that receives that digital device shows.
System and method provided by the invention is simplified definition advertisement putting flow process, and the program that provides to various types of EPG only need define advertisement release process one time, just can satisfy different program channels and show associated advertisement material demand; According to the related ad material of current institute program receiving information intelligent coupling, can remove advertisement delivery targetedly, such as the current food and drink class program of playing, then can define; The corresponding food and drink advertisement of food and drink program so just can reach the effect that accurate advertisement is thrown in.
More than lift preferred embodiment; The object of the invention, technical scheme and advantage have been carried out further explain, and institute it should be understood that the above is merely preferred embodiment of the present invention; Not in order to restriction the present invention; All within spirit of the present invention and principle, any modification of being done, be equal to replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. the system of a playing advertisements in digital TV network is characterized in that, this system comprises: Advertising Management System, database, advertisement delivery system, intelligent matching system and digital device, wherein,
Advertising Management System; Be used to obtain the programme information that the EPG system provides; The advertisement position and the advertisement putting strategy of the programme information that corresponding EPG system provides are set; Ad material is set, the advertisement position and the advertisement putting strategy of the programme information that set corresponding EPG system is provided, and the ad material address information that is provided with is stored in the database;
Database, programme information corresponding advertisement position that be used to store programme information that the EPG system provides, provides with the EPG system and advertisement putting strategy, ad material address information;
Advertisement delivery system; Be used to receive the ad-request that digital device sends; Obtain current institute program receiving information and ad spot information from ad-request; In database, inquire about, obtain the current institute program receiving information and ad spot information corresponding advertisement position and the advertisement putting strategy that obtain from ad-request, obtain corresponding advertisement material address information according to the advertisement putting strategy; On the current institute program receiving that digital device shows, advertisement position is set, the ad material address information is sent to digital device;
Digital device is used to send the ad-request of carrying current institute program receiving information and ad spot information, obtains ad material according to received ad material address information, is illustrated on the advertisement position set on the current institute program receiving of digital device demonstration.
2. the system of claim 1 is characterized in that, this system also comprises: intelligent matching system, be used to receive the ad-request that advertisement delivery system sends, and resolve and obtain current institute program receiving information and ad spot information, send to advertisement delivery system;
Advertisement delivery system also is used for the ad-request with institute's reception digital device transmission, sends to intelligent matching system, receives current institute program receiving information and the ad spot information returned from intelligent matching system.
3. system as claimed in claim 2 is characterized in that, the programme information that said EPG system provides is a programm name or/and use the user profile of digital device;
The said current programme information that receives is a programm name or/and use the user profile of digital device.
4. system as claimed in claim 3 is characterized in that, said Advertising Management System also is used for being provided with the programm name or the keyword of the programme information that provides with the EPG system, corresponding advertisement position and advertisement putting strategy, ad material address information;
Database also is used for storing the programm name or the keyword of the programme information that the EPG system provides, corresponding advertisement position and advertisement putting strategy, ad material address information;
The intelligence matching system also is used to receive the ad-request that advertisement delivery system sends, and resolves and obtains programm name or the keyword in the current institute program receiving information, sends to advertisement delivery system;
Advertisement delivery system also is used for receiving programm name or the keyword from the current institute program receiving information that intelligent matching system returns, and to data base querying, obtains corresponding advertisement position and advertisement putting strategy, ad material address information.
5. the system of claim 1 is characterized in that, said digital device is a digital TV terminal.
6. the system of claim 1 is characterized in that, the set ad material of said Advertising Management System is arranged in the Advertising Management System updated at any time.
7. the method for a playing advertisements in digital TV network is characterized in that, this method comprises:
The network side of digital TV network obtains the programme information that the EPG system provides, and stores, and programme information setting and stores advertisements position and advertisement putting strategy that corresponding EPG system provides are provided with ad material, stores advertisements material address information;
The network side of digital TV network receives the ad-request of carrying current institute program receiving information and ad spot information that digital device sends; Parsing obtains entrained current institute program receiving information and ad spot information; Obtain current institute program receiving information and ad spot information corresponding advertisement position and advertisement putting strategy that this parsing of being stored obtains; Obtain corresponding advertisement material address information based on the advertisement putting strategy; On the current institute program receiving that digital device shows, advertisement position is set, the ad material address information is sent to digital device;
Digital device obtains ad material according to received ad material address information, is illustrated in set advertisement position on the current institute program receiving that digital device shows.
8. method as claimed in claim 7 is characterized in that, the programme information that said EPG system provides is a programm name or/and use the user profile of digital device;
The said current programme information that receives is a programm name or/and use the user profile of digital device.
9. method as claimed in claim 8 is characterized in that, programme information setting that said corresponding EPG system provides and stores advertisements position and advertisement putting strategy are:
Title or keyword in the programme information that correspondence EPG system provides are provided with and stores advertisements position and advertisement putting strategy;
Said parsing obtains entrained current institute program receiving information and ad spot information, obtains current institute program receiving information that this parsing of being stored obtains and ad spot information corresponding advertisement position and advertisement putting strategy to be:
Parsing obtains programm name or keyword and the ad spot information in the entrained current institute program receiving information; Obtain programme information or keyword and ad spot information, corresponding advertisement position and advertisement putting strategy in the current institute program receiving information that this parsing of being stored obtains.
10. method as claimed in claim 8 is characterized in that, said set ad material updated at any time.
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| CN201110448306.XA CN102572544B (en) | 2011-12-28 | 2011-12-28 | System and method for playing advertisement in digital television network |
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| CN201110448306.XA CN102572544B (en) | 2011-12-28 | 2011-12-28 | System and method for playing advertisement in digital television network |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014067323A1 (en) * | 2012-10-31 | 2014-05-08 | 中兴通讯股份有限公司 | Iptv advertisement distribution method and system |
| CN104170392A (en) * | 2013-11-21 | 2014-11-26 | 华为技术有限公司 | Method, device, system and terminal of inplanting advertisements in files |
| WO2015196602A1 (en) * | 2014-06-23 | 2015-12-30 | 中兴通讯股份有限公司 | Advertisement playing method based on internet protocol television, service device and system |
| WO2016065909A1 (en) * | 2014-10-27 | 2016-05-06 | 中兴通讯股份有限公司 | Method and system for displaying advertisement on electronic programme guide |
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| WO2015196602A1 (en) * | 2014-06-23 | 2015-12-30 | 中兴通讯股份有限公司 | Advertisement playing method based on internet protocol television, service device and system |
| WO2016065909A1 (en) * | 2014-10-27 | 2016-05-06 | 中兴通讯股份有限公司 | Method and system for displaying advertisement on electronic programme guide |
| CN105744307A (en) * | 2016-03-31 | 2016-07-06 | 深圳市茁壮网络股份有限公司 | Advertising management method and platform |
| CN106231382A (en) * | 2016-08-03 | 2016-12-14 | 广东欧珀移动通信有限公司 | A kind of advertising pictures player method and terminal unit |
| CN106651420A (en) * | 2016-09-19 | 2017-05-10 | 深圳市东信时代信息技术有限公司 | Mobile advertisement putting method oriented based on crowd keywords |
| CN106686455B (en) * | 2016-11-30 | 2019-06-07 | 成都驰通数码系统有限公司 | A kind of intelligent advertisement put-on method for digital TV network |
| CN106686455A (en) * | 2016-11-30 | 2017-05-17 | 成都驰通数码系统有限公司 | Intelligent advertisement putting method for digital television network |
| CN108696763A (en) * | 2017-04-06 | 2018-10-23 | 合网络技术（北京）有限公司 | Advertisement broadcast method and device |
| CN109325509A (en) * | 2017-07-31 | 2019-02-12 | 北京国双科技有限公司 | Similarity determines method and device |
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| CN107563806A (en) * | 2017-08-29 | 2018-01-09 | 努比亚技术有限公司 | A kind of advertisement interaction regulation and control method, equipment and computer-readable recording medium |
| CN107563806B (en) * | 2017-08-29 | 2020-10-09 | 努比亚技术有限公司 | Advertisement interaction regulation and control method and device and computer readable storage medium |
| CN107465943A (en) * | 2017-08-31 | 2017-12-12 | 江苏省公用信息有限公司 | A kind of various dimensions mixing jettison system method of IPTV new medias advertisement |
| CN110908680A (en) * | 2018-09-17 | 2020-03-24 | 阿里巴巴集团控股有限公司 | Information processing method, device and equipment |
| CN113159862A (en) * | 2021-05-10 | 2021-07-23 | 广州欢网科技有限责任公司 | Method and apparatus for reusing advertisement space |
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Denomination of invention: System and method of broadcasting advertisement in digital television network Effective date of registration: 20221021 Granted publication date: 20150603 Pledgee: Industrial and Commercial Bank of China Limited Shenzhen gaoxinyuan sub branch Pledgor: Dragon View Media Co.,Ltd. Registration number: Y2022980019260 |