CN101883244A - System and method for inserting and playing advertisement in network television video program - Google Patents
System and method for inserting and playing advertisement in network television video program Download PDFInfo
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- CN101883244A CN101883244A CN 200910050631 CN200910050631A CN101883244A CN 101883244 A CN101883244 A CN 101883244A CN 200910050631 CN200910050631 CN 200910050631 CN 200910050631 A CN200910050631 A CN 200910050631A CN 101883244 A CN101883244 A CN 101883244A
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Abstract
The invention discloses a system for inserting and playing an advertisement in a network television video program. The system mainly comprises a content management system, an advertisement management system, an EPG management system, an EPG service system and a streaming media service system, wherein the content management system is used producing video contents and managing metadata of the video contents; the advertisement management system is used for managing an advertisement resource and a strategy; the EPG management system is used for configuring and managing an EPG and defining advertisement space; the EPG service system is used for requesting a program navigation advertisement resource and controlling play; and the streaming media service system is used for providing a video playing service. The invention also discloses a method for inserting and playing the advertisement in the network television video program, and has the core concept of presetting one or more advertisement inserting time points for a video program, dividing the video program into a plurality of video segment logically, and inserting an advertisement video between two logical video segments. The system and the method have the advantages of precisely and timely inserting and playing the advertisement into the video program of an IPTV service.
Description
Technical field
The present invention relates to Web TV (IPTV) field, especially in the video request program of Web TV, intercut the system and method for video ads.
Background technology
IPTV is as a kind of emerging service of global fast development in recent years, and it integrates the great achievement of IP and TV technology, has not only annotated intension again for television services, and has picked up motive power based on application for the development of IP technology.
With traditional pass through wireless or coaxial cable to broadcast TV programme different, the IPTV system directly provides high-quality TV programme and video content to client by broadband IP network, its essence is a multimedia, multiple services service platform.It has merged traditional broadcast television service, the various application on the Internet, and emerging communication service. for the user provides live telecast, and time-moving television, video on demand, broadcast program subscription (PVR), information browse and inquiry, music/Karaoke, interactive advertisement, recreation, multiple services such as communication.By set-top box, with these business integration together, it is more timely that the user is obtained, convenient, enriching experiences.IPTV has expanded the notion of " seeing TV " as a kind of new media form, and " seeing TV " no longer is to watch passively on the original meaning, and spectators can interactively select and control the rating content, enjoy new experience, obtains personalized programme content service.And advertisement also is one of its core business as the important service of medium.
Because IPTV is based on the TV programme of video class, just become focus so in the program of video class, break for commercialsy.And the form of service of a kind of main video frequency program that video request program provides as IPTV is subjected to user's welcome deeply, beyond doubt a good advertisement transmission medium.Based on IPTV system real time and interactive strong characteristics, the advertisement putting in the IPTV system in the video request program, need to support personalized, accurate coupling, but the advertisement putting strategy of flexible configuration; Need the accurately real-time user who advertisement putting is given the use VOD service, need the injected volume and the arrival rate of accurate control advertisement.
In view of this, how providing a kind of is the system and method that intercuts video ads in the video request program on IPTV, has become the technical problem that industry needs to be resolved hurrily.
Summary of the invention
A purpose of the present invention is to provide a kind of system and method that breaks for commercialsy in network television video program, in video display process, at the time point of appointment with the play mode of appointment advertisement delivery accurately.
In order to achieve the above object, the invention provides a kind of system that in network television video program, breaks for commercialsy, comprising: Content Management System, Advertising Management System, the EPG server, the EPG management system, streaming media server, and set-top box, wherein, described Content Management System is to be used to make video content, and video content is issued to described streaming media server, can be provided with simultaneously with the managing video program in the advertisement insertion point; Described stream media service system is to be used for store video content and streaming media service is provided; The EPG management system is to be used at EPG definition advertisement position and configuration advertisement position attribute; The EPG server is to be used for giving described Advertising Management System synchronously with described advertisement position and attribute thereof, and to Advertising Management System request advertising strategy, generates the Play Control page with commercial breaks; Described Advertising Management System is to be used for according to described advertisement position and attribute and described advertisement insertion point information formulation advertising strategy, and the issue advertising strategy; Described set-top box provides and shows the described Play Control page, and calls the video content on the described streaming media server after triggering broadcast, plays.
Wherein, described Content Management System can save as metadata with described media content and advertisement insertion point; Described Content Management System is by the down sending content interface, and video content is issued to described streaming media server, and above-mentioned video content comprises program video content and advertisement video content.
Described Content Management System is by the content metadata sync cap, with the information of described advertisement insertion point, is synchronized to described streaming media server, described Advertising Management System, reaches described EPG server; And described EPG server is to Advertising Management System request advertising strategy by the ad-request interface; Described stream media service system can insert with the control advertisement by the ad-request interface to Advertising Management System request advertising strategy.
Above-mentioned advertising strategy comprises that advertisement inserts time point, play mode, and the Advertisement arrangement of throwing in according to user property, region, period, program category.In specific embodiment, described advertising strategy comprises the single advertising strategy by EPG control; By the pointwise of EPG control advertising strategy repeatedly; Single advertising strategy by streaming media server control; By the pointwise of streaming media server control advertising strategy repeatedly.
A kind of method that breaks for commercialsy in network television video program is provided, comprises: the method for setting and managing advertisement insertion point in video frequency program; And the method for asking advertising strategy and control of video program and advertisement video to be play in real time.
Wherein, described in video frequency program, be provided with and the method for managing advertisement insertion point comprises: with of the metadata preservation of described advertisement insertion point as video frequency program; And the information of the described advertisement of foundation insertion point is formulated advertising strategy, is reached the request advertising strategy.In specific embodiment, described metadata is kept at a Content Management System; With the information of described advertisement insertion point by the content metadata sync cap synchronously to the Advertising Management System in order to formulate advertising strategy; The information of described advertisement insertion point is passed through the content metadata sync cap synchronously to a streaming media server, with the information request advertising strategy according to described advertisement insertion point; The information of described advertisement insertion point is passed through the content metadata sync cap synchronously to an EPG server, with the information request advertising strategy according to described advertisement insertion point.
The method that described real-time request advertising strategy and control of video program and advertisement video are play comprises: definition advertisement position and configuration advertisement position attribute in the EPG of described Web TV; Formulate advertising strategy according to advertisement position and attribute thereof; When triggering video program play, ask described advertising strategy; And, play video frequency program with advertisement video content according to the advertising strategy that defines.
Wherein, be to pass through the ad-request interface to described Advertising Management System request advertising strategy by described stream media service system; Be to pass through the ad-request interface to described Advertising Management System request advertising strategy by described EPG server.
In specific embodiment, described advertising strategy comprises that advertisement inserts time point, play mode, and the Advertisement arrangement of throwing in according to user property, region, period, program category.Described advertising strategy comprises the single advertising strategy by EPG control; By the pointwise of EPG control advertising strategy repeatedly; Single advertising strategy by streaming media server control; By the pointwise of streaming media server control advertising strategy repeatedly.
A kind of system and method that breaks for commercialsy in network television video program of the present invention can be in the video display process of IPTV, particularly in video frequency request program, at the time point of appointment with the play mode of appointment advertisement delivery accurately.
Description of drawings
Fig. 1 is the frame diagram of the system that breaks for commercialsy in network television video program of the present invention.
Embodiment
Below by specific instantiation explanation embodiments of the present invention, those skilled in the art can understand other advantages of the present invention and effect easily by the content that this specification disclosed.The present invention also can be implemented or used by other different instantiations, and the every details in this specification also can be based on different viewpoints and application, carries out various modifications and change under the purpose of the present invention not deviating from.
The invention provides a kind of system that breaks for commercialsy in network television video program, is to be applied in the Web TV (IPTV).
Seeing also Fig. 1, is the frame diagram of the system that shows that the present invention breaks for commercialsy in network television video program, and as shown in the figure, in the present embodiment, a kind of system that breaks for commercialsy in network television video program of the present invention comprises following subsystem:
The Content Management System 10 that is used for video content making and metadata management thereof;
The Advertising Management System 20 that is used for advertising resource and tactical management;
The EPG management system 30 that is used for the definition of EPG configuration and management and advertisement position;
The EPG service system 40 that is used for program navigating, advertisement resource request and Play Control;
Be used to provide the stream media service system 50 of video playback service; And
Realize the set-top box 60 of advertising results.
Wherein, in the present embodiment, foregoing management system 10 is to be used to make video content, and video content is issued to described streaming media server 50, can be provided with simultaneously with the managing video program in the advertisement insertion point; Above-mentioned stream media service system 50 is to be used for store video content and streaming media service is provided; Above-mentioned EPG management system 30 is to be used at EPG definition advertisement position and configuration advertisement position attribute; Above-mentioned EPG server 40 is to be used for giving described Advertising Management System 20 synchronously with described advertisement position and attribute thereof, and to Advertising Management System 20 request advertising strategies, generates the Play Control page with commercial breaks; Above-mentioned advertising management 20 systems are used for formulating advertising strategy according to described advertisement position and attribute thereof and described advertisement insertion point information, and the issue advertising strategy; Above-mentioned set-top box 60 provides and shows the described Play Control page, and calls the video content on the described streaming media server 50 after triggering broadcast, plays.
Wherein, described Content Management System 10 can save as metadata with described media content and advertisement insertion point, and certainly, described advertisement insertion point can be preserved with the metadata of described media content.Described Content Management System 10 is by the down sending content interface, video content is issued to described streaming media server 50, just in described Content Management System 10 and described streaming media server 50, integrate a down sending content interface, normally finish in the mode of routine call.And above-mentioned video content comprises program video content and advertisement video content.
Described Content Management System 10 is (similar by the content metadata sync cap, be the interfacing that is incorporated between the two), with the information of described advertisement insertion point, be synchronized to described streaming media server 50, described Advertising Management System 20, reach described EPG server 40; And described EPG server 40 is to Advertising Management System 20 request advertising strategies by the ad-request interface; Described stream media service system 50 also can insert with the control advertisement by the ad-request interface to Advertising Management System request advertising strategy.
Need to prove that described Advertising Management System 20 is except being used for carrying out resource management and the policy development and the issue of advertisement, can also carrying out services such as statistical effect; Described EPG management system 30, it can be a daily operation operating platform of special EPG, just be mainly used in picture position in the advertisement of configuration EPG and program commending position, the EPG template, and the attribute whether video window position etc. has an advertisement is disposed by EPG management system 30 all in function of the present invention; Described EPG server is responsible for when dynamically generating the EPG page, whether determines advertisement delivery according to the advertisement configuration of EPG template, and described EPG server 40 is to Advertising Management System 20 request advertising strategies; Advertising resource according to Advertising Management System 20 returns inserts time point and play mode information, and EPG server 40 generates the Play Control page of video request program and advertisement video insertion.
Above-mentioned advertising strategy comprises: for example, time point is inserted in advertisement, play mode, and the Advertisement arrangement of throwing in according to user property, region, period, program category.In the present embodiment, described advertising strategy also comprises the single advertising strategy by EPG control; By the pointwise of EPG control advertising strategy repeatedly; Single advertising strategy by streaming media server control; By the pointwise of streaming media server control advertising strategy repeatedly.
So, the system core thought that breaks for commercialsy in network television video program of the present invention is, insert time point for video frequency program sets in advance one or more advertisements,, between two video logic sections, insert advertisement video from logic a video frequency program being divided into a plurality of video-frequency bands.Because in the video frequency program, request program is the best object that carries out advertisement, so the following explanation of just carrying out embodiment with request program.Realize inserting in the order video video ads and relate to two core technologies: the technology of setting and managing advertisement insertion point on the video frequency program; The technology of asking advertising strategy and control program and advertisement video to be play in real time.
So the present invention also provides a kind of method that breaks for commercialsy in network television video program, comprising: the method for setting and managing advertisement insertion point in video frequency program; And the method for asking advertising strategy and control of video program and advertisement video to be play in real time.
Wherein, in video frequency program, be provided with and the managing advertisement insertion point method comprise: with of the metadata preservation of described advertisement insertion point as video frequency program; And the information of the described advertisement of foundation insertion point is formulated advertising strategy, is reached the request advertising strategy.
And the method for asking advertising strategy and control of video program and advertisement video to be play in real time comprises: definition advertisement position and configuration advertisement position attribute in the EPG of described Web TV; Formulate advertising strategy according to advertisement position and attribute thereof; When triggering video program play, ask described advertising strategy; And, play video frequency program with advertisement video content according to the advertising strategy that defines.
In following examples, in conjunction with a kind of system that in network television video program, breaks for commercialsy that the invention described above provides, the present invention in the following way, be provided with and the managing video program on the advertisement insertion point.
In Content Management System, provide the function of the advertisement insertion point on setting and the managing video program.By the browsing video program, find out a plurality of possible video discontinuous points and be set to the advertisement insertion point.The metadata of these advertisement insertion points as program is kept in the Content Management System.
Advertisement insertion point on the video frequency program is the metadata of program with following format record: the starting point with video frequency program is an initial point, and the relative time of record from the starting point to the assigned address is accurate to millisecond.A plurality of advertisements insertion point for being provided with on the video frequency program is saved in them in the tabulation according to the time order and function order.
A plurality of advertisements insertion point on the video frequency program as the metadata of video frequency program, is represented with the form of following XML.Preserve in metadata, use following XML form in the metadata synchronization interface.
The XML example is as follows:
<？xml?version＝″1.0″encoding＝″UTF-8″？>
<ADI?xmlns:xsi＝″http://www.w3.org/2001/XML?Schema-instance″>
<Objects>
<Object?ElementType＝″Program″ID＝″1001″Action＝″REGIST″>
<Property?Name＝″Code″>umai:vod/1001@shanghai.smg</Property>
＜Property Name=" Name "〉programm name＜/Property 〉
</Object>
<Object?ElementType＝″Movie″ID＝″2001″Action＝″REGIST″>
<Property?Name＝″Code″>umai:movie/2001@shanghai.smg</Property>
<Property?Name＝″Type″>1</Property>
<ADLocations>
<TimeLocation>60000</TimeLocation>
<TimeLocation>1800000</TimeLocation>
</ADLocations>
</Object>
</Objects>
<Mappings>
<Mapping?ParentType＝″Program″ParentID＝″1001″
ElementType＝”Movie”ElementID＝”2001”Action＝＝″REGIST″>
</Mapping>
</Mappings>
</ADI>
Content Management System is by the content metadata sync cap, and the advertisement insertion point information with on the video frequency program is synchronized to Advertising Management System.Use when the advertisement putting strategy being set for Advertising Management System.
Content Management System is by the content metadata sync cap, and the advertisement insertion point information with on the video frequency program is synchronized to the EPG server.When EPG control advertising strategy request and video playback, EPG is according to a plurality of advertisements insertion point corresponding on the program, the advertising strategy on each advertisement insertion point of ad system request.
Content Management System is by the content metadata sync cap, and the advertisement insertion point information with on the video frequency program is synchronized to the stream service server.When streaming server control advertising strategy request and video playback, streaming server is according to a plurality of advertisements insertion point corresponding on the program, the advertising strategy on each advertisement insertion point of ad system request.
The invention provides the method that four kinds of request advertising strategies and control of video are play:
By the single advertising strategy request of EPG control and the method for video playback;
By the pointwise of the EPG control method broadcast of advertising strategy request and video repeatedly;
By the single advertising strategy request of streaming media server control and the method for video playback;
By the pointwise of the streaming media server control method of advertising strategy request and video playback repeatedly;
1) described request of single advertising strategy and video playback mode by EPG control, its implementation and key step are as follows:
As user during by the browser access EPG page on the set-top box and order video program, set-top box is to the EPG server requests Play Control page;
The EPG server is by the ad-request interface, for the request advertising strategy is inserted in the advertisement of whole order video program, ad system returns one or more advertisement insertion time point (timeLocation1, timeLocation2...timeLocationN) and corresponding advertisement video (AD1, AD2...AND) sign (MediaCode), and the play mode of advertisement video (trickMode).
The EPG server generates the Play Control page according to the advertising strategy information that obtains.In the Play Control page, the advertisement video on program video and each advertisement insertion time point is combined into a playlist, and comprises the controller top box carries out video playback by playlist control logic.
Video frequency program is divided into the N section in logic: first section (startTime=0, endTime=timeLocation1), second section (startTime=timeLocation1, endTime=timeLocation2), by that analogy, N section (startTime=timeLocationN-1, endTime=timeLocationN), final stage (startTime=timeLocationN, endTime=video frequency program duration) program video of segmentation is combined into a playlist in order with the advertisement video that intercuts in logic, and play sequence is as follows: first section program video, advertisement video AD1, second section program video, advertisement video AD2 ... by that analogy, N section program video, advertisement video ADN, the final stage program video.
Set-top box gets access to the Play Control page that the EPG server generates, and the Play Control page is by the video playback control interface, and the request set-top box is provided with playlist, and begins to play according to playlist.Set-top box is according to above instruction, and with the streaming media server communication, the video flowing of acquisition program and advertisement is also play.
2) described repeatedly Instant Ads strategy request and video playback mode by EPG control, its implementation and key step are as follows:
As user during by the browser access EPG page on the set-top box and order video program, set-top box is to the EPG server requests Play Control page;
The EPG server is by the ad-request interface, for time point is inserted in whole order video program request advertisement.Ad system return one or more advertisement insertion time points (timeLocation1, timeLocation2...timeLocationN).A video frequency program is divided into the N section in logic: first section (startTime=0, endTime=timeLocation1), second section (startTime=timeLocation1, endTime=timeLocation2), by that analogy, the N section (startTime=timeLocationN-1, endTime=timeLocationN).
In the Play Control page, at first pass through video playback control interface, first section of asking set-top box setting and broadcast program video content; And in the control page, realize the processing logic of mediaEnd incident.
After first section of program video content finishes playing, refresh the Play Control page by the processing logic of mediaEnd incident.By the ad-request interface is that the request advertising strategy is inserted in advertisement on the current advertisement insertion point timeLocation1.Advertising Management System returns the sign (MediaCode) of advertisement video content, and the play mode (trickMode) of advertisement video.The Play Control page is by the video playback control interface, and request set-top box setting is also play the advertisement video content.Set-top box is according to above instruction, and with the streaming media server communication, the video flowing of acquisition advertisement is also play.
After the advertisement video content play at timeLocation1 place is finished, refresh the Play Control page by the processing logic of mediaEnd incident.In the Play Control page, pass through the video playback control interface, second section of asking set-top box setting and broadcast program video content.
By that analogy, until advertising strategy, and play this advertisement video content to Advertising Management System request timeLocationN place.The last N section of broadcast program video content again.Finish the flow process of inserting advertisement in the whole video program request.
3) described by the single advertising strategy request of streaming media server control and the method for video playback, its implementation and key step are as follows:
As user during by the browser access EPG page on the set-top box and order video program, set-top box is to the EPG server requests Play Control page; Comprise the control logic that program video is play in the Play Control page.
Set-top box gets access to the Play Control page.The Play Control page is asked set-top box setting and broadcast program video content by the video playback control interface.Set-top box is initiated the video playback instruction to streaming media server.
The video playback instruction sends to stream media service system, and streaming media server is the advertisement insertion request advertising strategy of whole order video program by the ad-request interface before displaying video programs.Advertising Management System returns one or more advertisement insertion time point (timeLocation1, timeLocation2...timeLocationN) and corresponding advertisement video (AD1, AD2...AND) sign (MediaCode), and the play mode of advertisement video (trickMode).Streaming media server can navigate to the advertisement video of appointment according to the sign (MediaCode) of video content.
Video frequency program is divided into the N section in logic: first section (startTime=0, endTime=timeLocation1), second section (startTime=timeLocation1, endTime=timeLocation2), by that analogy, and the N section (startTime=timeLocationN-1, endTime=timeLocationN), final stage (startTime=timeLocationN, endTime=video frequency program duration).
Streaming media server is play the program video and the advertisement video of segmentation in logic: first section program video, advertisement video AD1 in the following order, second section program video, advertisement video AD2 ... by that analogy, N section program video, advertisement video ADN, final stage program video.Streaming media server, begin to play from the starting point of video, when being played to the advertisement insertion point, stop the broadcast of program video, streaming server switches to corresponding advertisement video and plays, after advertisement video finishes playing, continue to insert time point broadcast program video from a last advertisement, insert time point up to next advertisement, stop the broadcast of program video, switch to corresponding advertisement video again and play, by that analogy, be played to the end of program video always.
4) described pointwise by the streaming media server control method of advertising strategy request and video playback repeatedly, its implementation and key step are as follows:
As user during by the browser access EPG page on the set-top box and order video program, set-top box is to the EPG server requests Play Control page; Comprise the control logic that program video is play in the Play Control page.
Set-top box gets access to the Play Control page.The Play Control page is asked set-top box setting and broadcast program video content by the video playback control interface.Set-top box is initiated the video playback instruction to streaming media server.
The video playback instruction sends to stream media service system, and streaming media server is that time point is inserted in whole order video program request advertisement by the ad-request interface before displaying video programs.Advertising Management System return one or more advertisement insertion time points (timeLocation1, timeLocation2...timeLocationN).A video frequency program is divided into the N section in logic: first section (startTime=0, endTime=timeLocation1), second section (startTime=timeLocation1, endTime=timeLocation2), by that analogy, the N section (startTime=timeLocationN-1, endTime=timeLocationN).
Streaming media server is play since the starting point of first section program video.When first section program video is played to when closing on timeLocation1, streaming media server is that the request advertising strategy is inserted in advertisement on the current advertisement insertion point timeLocation1 by the ad-request interface.Advertising Management System returns the sign (MediaCode) of advertisement video content, and the play mode (trickMode) of advertisement video.Streaming media server can navigate to the advertisement video of appointment according to the sign (MediaCode) of video content.
When program video was played to timeLocation1, streaming media server stopped the broadcast program video, and the advertisement video that switches to this insertion point appointment is play.After the advertisement video that inserts when the timeLocation1 place finishes playing, streaming media server will be second section that starting point continues the broadcast program video with timeLocation1.
By that analogy, until the advertising strategy of streaming media server, and play the advertisement video of appointment to Advertising Management System request timeLocationN place.The last N section of broadcast program video content again.Finish the flow process of inserting advertisement in the whole video program request.
The described ad-request interface that passes through is to Advertising Management System request advertising strategy, and this ad-request interface as the message bearing mode, has following request pattern with HTTP+XML:
Insert the request advertising strategy for the advertisement of whole order video program, ad system returns the one or more advertisement insertion time points (timeLocation) on the video frequency program.And on each advertisement insertion time point, the sign (MediaCode) and the play mode (trickMode) of corresponding advertisement video.
Insert the request advertising strategy for certain temporal advertisement of order video program, ad system returns this advertisement and inserts on the time point, the sign (MediaCode) and the play mode (trickMode) of corresponding advertisement video.
Comprise following information among the request message getAD.req of ad-request:
Comprise following information among the response message getAD.rsp of ad-request:
The interactive mode of the described Play Control page and set-top box:
Set-top box provides the video playback control interface by browser, the video playback that this interface of Play Control page invocation comes the controller top box.
The video playback control interface comprises following basic skills:
SetMedia (media), the video media information that setting will be play.Wherein video media information comprises following basic parameter:
MediaCode: the unique identification of media content in the IPTV system, by the video content on this mark location and the playing stream media server;
MediaType: the type of media content is an order video herein;
Trickmode: represent whether this media content allows trick mode operation (comprise skip forward/back/suspend/withdraw from);
StartTime: the start time point of presentation medium content play;
EndTime: the concluding time point of presentation medium content play;
By startTime and the endTime that video media content is play is set, a section in the video media content independently can be play.When calling play () method, begin to play from the startTime of video media content; When being played to the endTime of video media content, video playback finishes.
Play () according to the video media information that is provided with, begins to play;
Pause () suspends in progress video;
FastForward (), the in progress video of F.F.;
FastForward (), the in progress video of rewind down;
Resume () with in progress video, returns to the normal play state;
Stop () stops in progress video;
Set-top box is by browser event mechanism, the broadcast state of video media changed feed back to the Play Control page, triggers the processing logic on the Play Control page.Set-top box is to the Play Control page following incident of dishing out:
The mediaEnd incident, when the end that is played to video media content, when perhaps being played to the endTime of appointment, set-top box by browser to the Play Control page this incident of dishing out.Inform that the current video of the Play Control page finishes.
Described advertisement play mode: by Advertising Management System definition play mode, whether whether the control advertisement video supports F.F. in the control page that EPG dynamically generates, and whether supports rewind down, support to withdraw from; Four flag bits with the TrickMode field in ad-request interface and video playback control interface are represented:
| ?TrickMode | F.F. | Rewind down | Suspend | Withdraw from |
| Support | ??1 | ??1 | ??1 | ??1 |
| Do not support | ??0 | ??0 | ??0 | ??0 |
In addition, in the present embodiment, the specific implementation flow process of video request program advertisement putting is:
At first, in Content Management System, programme video and advertisement video, and typing metadata.
Then, by the down sending content interface, program video and advertisement video are issued to stream media service system.For the end user provides Video service.
Then, in Content Management System, provide the function of the advertisement insertion point on setting and the managing video program.By the browsing video program, find out a plurality of possible video discontinuous points and be set to the advertisement insertion point.The metadata of these advertisement insertion points as program is kept in the Content Management System
Content Management System is by the content metadata sync cap, and the advertisement insertion point information with on the video frequency program is synchronized to Advertising Management System.Use when the advertisement putting strategy being set for Advertising Management System.
The EPG management system is defined as an advertisement position to the video request program advertisement according to the EPG template, and is handed down to the EPG server simultaneously
The EPG administration module is with the definition of EPG template advertisements position, and video request program commercial breaks bit attribute, gives Advertising Management System synchronously.
Advertising Management System defines advertising strategy on video request program breaks for commercialsy the position.Comprise advertisement insertion time point, play mode, and according to user property, region, period, the Advertisement arrangement that program category is thrown in.
As user during by the browser access EPG page on the set-top box and order video program, set-top box is at first to the EPG server requests Play Control page; At this moment the EPG server passes through the ad-request interface to Advertising Management System request advertising strategy, and is with parameters such as corresponding advertisement position, Customs Assigned Number.
Advertising Management System according to the parameter that obtains, according to the advertising strategy of definition, returns advertisement by the ad-request interface to the EPG server and inserts time point, the sign of play mode and advertisement video resource.
According to the result that the ad-request interface returns, the EPG server dynamically generates the video request program Play Control page, and with the advertisement video content, the program video content is combined into a play sequence.And comprise the logic of pattern control.
At last, set-top box gets access to the Play Control page, and this page controller top box calls the advertising resource that is pre-existing on the streaming media server with the play mode of appointment and intercuts at the time point of appointment in the browser of set-top box.
In sum, a kind of system that breaks for commercialsy in network television video program of the present invention mainly comprises: the Content Management System that is used for video content making and metadata management thereof; The Advertising Management System that is used for advertising resource and tactical management; The EPG management system that is used for the definition of EPG configuration and management and advertisement position; The EPG service system that is used for program navigating advertisement resource request and Play Control; Be used to provide the stream media service system of video playback service.And a kind of method that in network television video program, breaks for commercialsy of the present invention, its core concept is to insert time point for video frequency program sets in advance one or more advertisements, from in logic a video frequency program being divided into a plurality of video-frequency bands, between two video logic sections, insert advertisement video.Utilize the present invention, can carry out accurately real-time advertisement insertion for the video frequency program of IPTV business.
The above-mentioned description to embodiment is can understand and use the present invention for ease of those skilled in the art.The person skilled in the art obviously can make various modifications to these embodiment soon, and needn't pass through performing creative labour being applied in the General Principle of this explanation among other embodiment.Therefore, the invention is not restricted to the embodiment here, those skilled in the art should be within protection scope of the present invention for improvement and modification that the present invention makes according to announcement of the present invention.
Claims (28)
1. system that in network television video program, breaks for commercialsy, it is characterized in that comprising: Content Management System, Advertising Management System, EPG server, EPG management system, streaming media server, and set-top box, wherein, described Content Management System is to be used to make video content, and video content is issued to described streaming media server, can be provided with simultaneously with the managing video program in the advertisement insertion point; Described stream media service system is to be used for store video content and streaming media service is provided; Described EPG management system is to be used at EPG definition advertisement position and configuration advertisement position attribute; Described EPG server is to be used for giving described Advertising Management System synchronously with described advertisement position and attribute thereof, and to Advertising Management System request advertising strategy, generates the Play Control page with commercial breaks; Described Advertising Management System is to be used for according to described advertisement position and attribute and described advertisement insertion point information formulation advertising strategy, and the issue advertising strategy; Described set-top box provides and shows the described Play Control page, and calls the video content on the described streaming media server after triggering broadcast, plays.
2. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described Content Management System can save as metadata with described media content and advertisement insertion point.
3. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described Content Management System is by the down sending content interface, and video content is issued to described streaming media server.
4. according to claim 1 or the 3 described systems that break for commercialsy in network television video program, it is characterized in that: described video content comprises program video content and advertisement video content.
5. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described Content Management System is by the content metadata sync cap, with the information of described advertisement insertion point, is synchronized to described streaming media server.
6. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described Content Management System is by the content metadata sync cap, with the information of described advertisement insertion point, is synchronized to described Advertising Management System.
7. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described Content Management System is by the content metadata sync cap, with the information of described advertisement insertion point, is synchronized to described EPG server.
8. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described EPG server is to Advertising Management System request advertising strategy by the ad-request interface.
9. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described stream media service system can insert with the control advertisement to Advertising Management System request advertising strategy.
10. the system that breaks for commercialsy in network television video program according to claim 1 is characterized in that: described stream media service system is to Advertising Management System request advertising strategy by the ad-request interface.
11. according to the wherein any described system that in network television video program, breaks for commercialsy of claim 1,7,8,9, it is characterized in that: described advertising strategy comprises advertisement insertion time point, play mode, and the Advertisement arrangement of throwing in according to user property, region, period, program category.
12. according to the wherein any described system that breaks for commercialsy in network television video program of claim 1,7,8,9, it is characterized in that: described advertising strategy comprises the single advertising strategy by EPG control; By the pointwise of EPG control advertising strategy repeatedly; Single advertising strategy by streaming media server control; By the pointwise of streaming media server control advertising strategy repeatedly.
13. a method that breaks for commercialsy in network television video program is characterized in that comprising:
The method of setting and managing advertisement insertion point in video frequency program; And
The method of request advertising strategy and control of video program and advertisement video broadcast in real time.
14. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: described in video frequency program, be provided with and the method for managing advertisement insertion point comprises:
Described advertisement insertion point is preserved as the metadata of video frequency program; And
Formulate advertising strategy, reach the request advertising strategy according to the information of described advertisement insertion point.
15. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: described metadata is kept at a Content Management System.
16. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: with in information synchronization to an Advertising Management System of described advertisement insertion point in order to formulate advertising strategy.
17. the method that breaks for commercialsy in network television video program according to claim 16 is characterized in that: be by the content metadata sync cap,, be synchronized to described Advertising Management System with the information of described advertisement insertion point.
18. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: in information synchronization to a streaming media server with described advertisement insertion point, with information request advertising strategy according to described advertisement insertion point.
19. the method that breaks for commercialsy in network television video program according to claim 18 is characterized in that: be by the content metadata sync cap,, be synchronized to described streaming media server with the information of described advertisement insertion point.
20. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: in information synchronization to the EPG server with described advertisement insertion point, with information request advertising strategy according to described advertisement insertion point.
21. the method that breaks for commercialsy in network television video program according to claim 20 is characterized in that: be by the content metadata sync cap,, be synchronized to described EPG server with the information of described advertisement insertion point.
22. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: the method that described real-time request advertising strategy and control of video program and advertisement video are play comprises:
Definition advertisement position and configuration advertisement position attribute in the EPG of described Web TV;
Formulate advertising strategy according to advertisement position and attribute thereof;
When triggering video program play, ask described advertising strategy; And
According to the advertising strategy of definition, play video frequency program with advertisement video content.
23. according to the wherein any described method that in network television video program, breaks for commercialsy of claim 16,18,22, it is characterized in that: be to described Advertising Management System request advertising strategy by described stream media service system.
24. the method that breaks for commercialsy in network television video program according to claim 23 is characterized in that: be by ad-request interface requests advertising strategy.
25. according to the wherein any described method that in network television video program, breaks for commercialsy of claim 16,20,22, it is characterized in that: be to described Advertising Management System request advertising strategy by described EPG server.
26. the method that breaks for commercialsy in network television video program according to claim 25 is characterized in that: be by ad-request interface requests advertising strategy.
27. the method that in network television video program, breaks for commercialsy according to claim 13, it is characterized in that: described advertising strategy comprises advertisement insertion time point, play mode, and the Advertisement arrangement of throwing in according to user property, region, period, program category.
28. the method that breaks for commercialsy in network television video program according to claim 13 is characterized in that: described advertising strategy comprises the single advertising strategy by EPG control; By the pointwise of EPG control advertising strategy repeatedly; Single advertising strategy by streaming media server control; By the pointwise of streaming media server control advertising strategy repeatedly.
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