CN105898439A - Advertisement delivery method and device - Google Patents
Advertisement delivery method and device Download PDFInfo
- Publication number
- CN105898439A CN105898439A CN201610412975.4A CN201610412975A CN105898439A CN 105898439 A CN105898439 A CN 105898439A CN 201610412975 A CN201610412975 A CN 201610412975A CN 105898439 A CN105898439 A CN 105898439A
- Authority
- CN
- China
- Prior art keywords
- program
- advertisement
- advertiser
- described next
- next program
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
Abstract
The invention discloses an advertisement delivery method and device, and aims at delivering advertisement in programs conveniently and rapidly. The method comprises following steps of obtaining electronic program guide; obtaining the broadcast time of the programs in which the advertisement can be delivered, from the electronic program guide; counting down from the broadcast time of the any one program to the broadcast time of the next program when any one program in which the advertisement can be delivered is broadcasted; receiving a request for delivering the advertisement in the next program, wherein the request is initiated by an advertiser before countdown is finished; and delivering the advertisement in the broadcast process of the next program according to the request.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of advertisement placement method and device.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With
Traditional advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm is strong, expense
Relatively low, cost performance is high and has the advantages such as the most interactive, therefore, Internet advertising is the most increasingly
Favored by each company and trade company.In Internet advertising, there is the situation adding advertisement in program channel,
Carry out the technical problem that advertisement putting becomes urgently to be resolved hurrily the most in a program.
Summary of the invention
The present invention provides a kind of advertisement placement method and device, in order to realize carrying out the most in a program advertisement
The purpose thrown in.
The present invention provides a kind of advertisement placement method, including:
Obtain electronic program guides, and acquisition can throw in broadcasting of the program of advertisement from described electronic program guides
Go out the time；
When the described any program throwing in advertisement broadcasts, from the broadcast time of this any program to the next one
The broadcast time of program carries out countdown；
What reception advertiser initiated before described countdown terminates carries out advertisement in described next program
The request thrown in；
In the playing process of described next program, carry out advertisement putting according to described request.
In an embodiment of the present invention, described method also includes:
In the playing process of described next program, to entering in described next program from advertiser
The request of row advertisement putting does not responds.
In an embodiment of the present invention, described method also includes:
When described next program broadcasts, change the state of described next program, to point out advertiser not
Again described next program can be carried out advertisement putting.
In an embodiment of the present invention, change the state of described next program, including:
In the electronic program guides of advertiser, described next program is changed to the state that can not trigger.
In an embodiment of the present invention, described method also includes:
Add up each advertiser and throw in advertisement number and/or the duration of advertisement；
The advertisement number throwing in advertisement and/or the duration of statistics are handed down to corresponding advertiser.
The present invention also provides for a kind of advertisement delivery device, including:
Acquisition module, is used for obtaining electronic program guides, and obtains from described electronic program guides and can throw in
The broadcast time of the program of advertisement；
Timing module, for when the described any program throwing in advertisement broadcasts, from broadcasting of this any program
Going out the time carries out countdown to the broadcast time of next program；
Request receiver module, for receive that advertiser initiated before described countdown terminates described next
Individual program carries out the request of advertisement putting；
Advertisement putting module, in the playing process at described next program, is carried out according to described request
Advertisement putting.
In an embodiment of the present invention, described advertisement putting module is additionally operable to:
In the playing process of described next program, to entering in described next program from advertiser
The request of row advertisement putting does not responds.
In an embodiment of the present invention, described device also includes:
Change module, for when described next program broadcasts, changing the state of described next program,
Again described next program can not be carried out advertisement putting with prompting advertiser.
In an embodiment of the present invention, described change module is additionally operable to:
In the electronic program guides of advertiser, described next program is changed to the state that can not trigger.
In an embodiment of the present invention, described device also includes:
Statistical module, throws in advertisement number and/or the duration of advertisement for adding up each advertiser；
Issue module, for the advertisement number throwing in advertisement of statistics and/or duration are handed down to corresponding advertisement
Main.
In embodiments of the present invention, obtain electronic program guides, and obtain from electronic program guides and can throw in
The broadcast time of the program of advertisement, subsequently when any program that can throw in advertisement broadcasts, from this any program
Broadcast time carry out countdown to the broadcast time of next program.Afterwards, advertiser is received in countdown
The request carrying out advertisement putting in next program initiated before end, in the broadcasting of next program
Cheng Zhong, carries out advertisement putting according to request.As can be seen here, the embodiment of the present invention can be by the side of countdown
Formula reminds advertiser to carry out advertisement putting, it is possible to realize throwing in easily the purpose of advertisement.
Other features and advantages of the present invention will illustrate in the following description, and, partly from explanation
Book becomes apparent, or understands by implementing the present invention.The purpose of the present invention and other advantages can
Realize by structure specifically noted in the description write, claims and accompanying drawing and obtain
?.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with this
Bright embodiment is used for explaining the present invention together, is not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of advertisement placement method in one embodiment of the invention；
Fig. 2 is the flow chart of advertisement placement method in another embodiment of the present invention；
Fig. 3 is the structural representation of advertisement delivery device in one embodiment of the invention；
Fig. 4 is the structural representation of advertisement delivery device in another embodiment of the present invention；And
Fig. 5 is the structural representation of advertisement delivery device in further embodiment of this invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that described herein
Preferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
Being illustrated in figure 1 the flow chart of advertisement placement method in one embodiment of the invention, the method includes following
Step S11-S14.
Step S11, obtains electronic program guides, and obtains the joint that can throw in advertisement from electronic program guides
Purpose broadcast time.
In this step, the Main Function of EPG (Electrical Program Guide, electronic program guides)
It is exactly user's menu of utilizing EPG to provide, the multicast channel oneself liked can be selected；Program request oneself is liked
Joyous video frequency program；Sing the song oneself liked online；Search the various information that IPTV provides, including
Life information, entertainment information, educational information, sport information etc.；User is used as what EPG provided
The program oneself liked ordered by menu；The menu that even can be provided by EPG pay water rate, the electricity charge,
Carry out the transaction etc. of ecommerce.User can also utilize EPG menu to check the additional information of program, example
Such as the introduction etc. to program content descriptions, performer and director.Simultaneously by the head of a family provided in EPG menu
Controlling function, some program can be any limitation as by the head of a family, not to the open all of viewing authority of child.
Step S12, can throw in advertisement any program broadcast time, from the broadcast time of this any program to
The broadcast time of next program carries out countdown.
In this step, it is assumed that advertisement can be thrown in and be followed successively by program 1, program 2 and program 3, program 1
Broadcast time is 7:00, and the broadcast time of program 2 is 7:30, and the broadcast time of program 3 is 9:00, then from
The countdown of the broadcast time of program 1 to the broadcast time of program 2 is 30 minutes, from the broadcast of program 2
Time be the countdown of the broadcast time to program 3 be 90 minutes, from the broadcast time of program 1 to program 3
The countdown of broadcast time be 120 minutes.
Step S13, what reception advertiser initiated before countdown terminates carries out advertisement in next program
The request thrown in.
In this step, as a example by above-mentioned example, program 1 broadcast after, from the broadcast time of program 1 to
It is 30 minutes that the broadcast time of program 2 carries out countdown, in this count down time, can receive wide
Accuse the request carrying out advertisement putting in program 2 of main initiation.Additionally, the advertiser mentioned in this step can
To be one or more, the information of advertiser can be obtained to distinguish different advertisers.
In the alternative embodiment of the present invention, it is also possible to after program 1 broadcasts, from the broadcast time of program 1
It is 120 minutes that broadcast time to program 3 carries out countdown, in this count down time, can receive
The request carrying out advertisement putting in program 3 that advertiser initiates.
Step S14, in the playing process of next program, carries out advertisement putting according to request.
In this step, advertisement putting can be carried out according to the information of request, as used the input rule of acquiescence
Or interim input rule etc., the invention is not limited in this regard.
In embodiments of the present invention, obtain electronic program guides, and obtain from electronic program guides and can throw in
The broadcast time of the program of advertisement, subsequently when any program that can throw in advertisement broadcasts, from this any program
Broadcast time carry out countdown to the broadcast time of next program.Afterwards, advertiser is received in countdown
The request carrying out advertisement putting in next program initiated before end, in the broadcasting of next program
Cheng Zhong, carries out advertisement putting according to request.As can be seen here, the embodiment of the present invention can be by the side of countdown
Formula reminds advertiser to carry out advertisement putting, it is possible to realize throwing in easily the purpose of advertisement.
In the alternative embodiment of the present invention, in the playing process of next program, to from advertiser's
The request carrying out advertisement putting in next program does not responds.
Further, when next program broadcasts, the state of next program can be changed, wide with prompting
Accuse master and more next program can not be carried out advertisement putting.Here, the state of the next program of change, this
Bright embodiment provides a kind of optional scheme, in this scenario, and can be at the electronic program guides of advertiser
In, next program is changed to the state that can not trigger.It is to say, when next program broadcasts,
The state that changes to this program in an electronic program guide to trigger (as graying etc.), expression can not be again
This program is thrown in advertisement.
In actual applications, the advertisement placement method of the embodiment of the present invention can be applied at advertisement delivery system
In, one or more advertisers can log in this advertisement delivery system, is distinguished not by the information of advertiser
Same advertiser.After advertiser logs in this advertisement delivery system, system can be that advertiser shows electronic programming
Guide, and can throw in advertisement any program broadcast time from the broadcast time of this any program to the next one
Between the countdown of the broadcast time of program, advertiser between this countdown, can be reminded to make the best use of time to throw in advertisement,
Advertisement can also be thrown in temporarily.Advertiser can click on the program in electronic program guides, realizes easily
This program is thrown in advertisement.When any program broadcasts, in an electronic program guide this program is changed to not
The state that can trigger (as graying etc.), this program can not be thrown in advertisement by expression again.
In the alternative embodiment of the present invention, can add up each advertiser throw in advertisement advertisement number and/or time
Long, and the advertisement number throwing in advertisement and/or the duration of statistics are handed down to corresponding advertiser.
Be discussed in detail below by a specific embodiment present invention advertisement placement method realize process, as
Fig. 2 show the flow chart of advertisement placement method in one embodiment of the invention, and the method comprises the following steps
S21-S26。
Step S21, obtains electronic program guides at appointed program source.
Step S22, obtains the broadcast time of the program that can throw in advertisement from electronic program guides.
Step S23, can throw in advertisement any program broadcast time, from the broadcast time of this any program to
The broadcast time of next program carries out countdown.
Step S24, what reception advertiser initiated before countdown terminates carries out advertisement in next program
The request thrown in.
Step S25, when next program broadcasts, the state of the next program of change, to point out advertiser
Again next program can not be carried out advertisement putting.
Such as, when next program broadcasts, change to trigger by this program in an electronic program guide
State (as graying etc.), this program can not be thrown in advertisement by expression again.
Step S26, in the playing process of next program, carries out advertisement putting according to request.
Further, in the playing process of next program, to from advertiser in next program
The request carrying out advertisement putting does not responds.
It should be noted that in actual applications, above-mentioned all optional embodiments can use the side of combination
Formula combination in any, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the advertisement placement method in above-described embodiment, the present invention also provides for a kind of advertisement delivery device.
It is illustrated in figure 3 the structural representation of advertisement delivery device in one embodiment of the invention, including:
Acquisition module 31, is used for obtaining electronic program guides, and obtains from described electronic program guides and can throw
Put the broadcast time of the program of advertisement；
Timing module 32, for when the described any program throwing in advertisement broadcasts, from this any program
Broadcast time carries out countdown to the broadcast time of next program；
Request receiver module 33, for receive that advertiser initiated before described countdown terminates under described
One program carries out the request of advertisement putting；
Advertisement putting module 34, in the playing process at described next program, according to described ask into
Row advertisement putting.
In an embodiment of the present invention, above-mentioned advertisement putting module 34 is additionally operable to:
In the playing process of described next program, to entering in described next program from advertiser
The request of row advertisement putting does not responds.
In an embodiment of the present invention, as shown in Figure 4, the device that above-mentioned Fig. 3 shows can also include:
Change module 41, for when described next program broadcasts, changing the state of described next program,
Again described next program can not be carried out advertisement putting with prompting advertiser.
In an embodiment of the present invention, above-mentioned change module 41 is additionally operable to:
In the electronic program guides of advertiser, described next program is changed to the state that can not trigger.
In an embodiment of the present invention, as it is shown in figure 5, the device that above-mentioned Fig. 4 shows can also include:
Statistical module 51, throws in advertisement number and/or the duration of advertisement for adding up each advertiser；
Issue module 52, corresponding wide for the advertisement number throwing in advertisement of statistics and/or duration are handed down to
Accuse main.
The said apparatus of the embodiment of the present invention: obtain electronic program guides, and obtain from electronic program guides
Can throw in the broadcast time of the program of advertisement, subsequently when any program that can throw in advertisement broadcasts, from this
The broadcast time of meaning program carries out countdown to the broadcast time of next program.Afterwards, receive advertiser to exist
Countdown terminates the request carrying out advertisement putting in next program initiated before, at next program
In playing process, carry out advertisement putting according to request.As can be seen here, the embodiment of the present invention can be by falling meter
Time mode remind advertiser to carry out advertisement putting, it is possible to realize throwing in easily the purpose of advertisement.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can use complete hardware embodiment, complete software implementation or knot
The form of the embodiment in terms of conjunction software and hardware.And, the present invention can use and wherein wrap one or more
Computer-usable storage medium containing computer usable program code (include but not limited to disk memory and
Optical memory etc.) form of the upper computer program implemented.
The present invention is with reference to method, equipment (system) and computer program product according to embodiments of the present invention
The flow chart of product and/or block diagram describe.It should be understood that can by computer program instructions flowchart and
/ or block diagram in each flow process and/or flow process in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions can be provided to general purpose computer, special-purpose computer, embedding
The processor of formula datatron or other programmable data processing device is to produce a machine so that by calculating
The instruction that the processor of machine or other programmable data processing device performs produces for realizing at flow chart one
The device of the function specified in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or the process of other programmable datas can be guided to set
In the standby computer-readable memory worked in a specific way so that be stored in this computer-readable memory
Instruction produce and include the manufacture of command device, this command device realizes in one flow process or multiple of flow chart
The function specified in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makes
Sequence of operations step must be performed to produce computer implemented place on computer or other programmable devices
Reason, thus the instruction performed on computer or other programmable devices provides for realizing flow chart one
The step of the function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification without deviating from this to the present invention
The spirit and scope of invention.So, if these amendments of the present invention and modification belong to the claims in the present invention
And within the scope of equivalent technologies, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. an advertisement placement method, it is characterised in that including:
Obtain electronic program guides, and acquisition can throw in broadcasting of the program of advertisement from described electronic program guides
Go out the time；
When the described any program throwing in advertisement broadcasts, from the broadcast time of this any program to the next one
The broadcast time of program carries out countdown；
What reception advertiser initiated before described countdown terminates carries out advertisement in described next program
The request thrown in；
In the playing process of described next program, carry out advertisement putting according to described request.
Method the most according to claim 1, it is characterised in that also include:
In the playing process of described next program, to entering in described next program from advertiser
The request of row advertisement putting does not responds.
Method the most according to claim 1, it is characterised in that also include:
When described next program broadcasts, change the state of described next program, to point out advertiser not
Again described next program can be carried out advertisement putting.
Method the most according to claim 3, it is characterised in that change the shape of described next program
State, including:
In the electronic program guides of advertiser, described next program is changed to the state that can not trigger.
5. according to the method according to any one of claim 1-4, it is characterised in that also include:
Add up each advertiser and throw in advertisement number and/or the duration of advertisement；
The advertisement number throwing in advertisement and/or the duration of statistics are handed down to corresponding advertiser.
6. an advertisement delivery device, it is characterised in that including:
Acquisition module, is used for obtaining electronic program guides, and obtains from described electronic program guides and can throw in
The broadcast time of the program of advertisement；
Timing module, for when the described any program throwing in advertisement broadcasts, from broadcasting of this any program
Going out the time carries out countdown to the broadcast time of next program；
Request receiver module, for receive that advertiser initiated before described countdown terminates described next
Individual program carries out the request of advertisement putting；
Advertisement putting module, in the playing process at described next program, is carried out according to described request
Advertisement putting.
Device the most according to claim 6, it is characterised in that described advertisement putting module is additionally operable to:
In the playing process of described next program, to entering in described next program from advertiser
The request of row advertisement putting does not responds.
Device the most according to claim 6, it is characterised in that also include:
Change module, for when described next program broadcasts, changing the state of described next program,
Again described next program can not be carried out advertisement putting with prompting advertiser.
Device the most according to claim 8, it is characterised in that described change module is additionally operable to:
In the electronic program guides of advertiser, described next program is changed to the state that can not trigger.
10. according to the device according to any one of claim 6-9, it is characterised in that also include:
Statistical module, throws in advertisement number and/or the duration of advertisement for adding up each advertiser；
Issue module, for the advertisement number throwing in advertisement of statistics and/or duration are handed down to corresponding advertisement
Main.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610412975.4A CN105898439A (en) | 2016-06-12 | 2016-06-12 | Advertisement delivery method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610412975.4A CN105898439A (en) | 2016-06-12 | 2016-06-12 | Advertisement delivery method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105898439A true CN105898439A (en) | 2016-08-24 |
Family
ID=56729225
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610412975.4A Pending CN105898439A (en) | 2016-06-12 | 2016-06-12 | Advertisement delivery method and device |
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