CN103518201A - Advertisement carousel method and device and system for advertisement carousel - Google Patents
Advertisement carousel method and device and system for advertisement carousel Download PDFInfo
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- CN103518201A CN103518201A CN201380000552.6A CN201380000552A CN103518201A CN 103518201 A CN103518201 A CN 103518201A CN 201380000552 A CN201380000552 A CN 201380000552A CN 103518201 A CN103518201 A CN 103518201A
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Abstract
The invention discloses an advertisement carousel method and a device and system for advertisement carousel. The method comprises steps: advertisement requests sent from audience terminals are received; advertisements matching the advertisement requests are selected from an advertisement database, wherein at least one advertisement scheduled by an advertisement management system in advance in advertisement resource is stored in the advertisement database; the matching advertisements are integrated and form a carousel advertisement material; the carousel advertisement material is sent to the audience terminals, so that the audience terminals can explain and broadcast the carousel advertisement material. The integration of advertisements is after the selection of advertisements, and the arrangement of advertisements can be free from factors such as schedule, quota and the like, and therefore the delivery manner of advertisements is flexible.
Description
Technical field
The present invention relates to field of advertisement spotting, relate in particular to a kind of carousel method of advertisement and for device and the system of advertisement carousel.
Background technology
Advertisement carousel refers to that in same amount of time all like this ad material by waiting have the chance being presented, and reach the object of a plurality of material shared resources to a plurality of ad material of waiting on same advertising resource.The method that has multiple advertisement carousel in prior art.In scheme one, advertisement carousel adopts advertisement selection server each ad-request to be returned all by the mode of an advertisement in waiting advertisement according to certain rule (priority, weight, limit etc.) more.Concrete operation flow can be referring to Fig. 1, and the wherein Advertising Management System advertisement of waiting n coupling on same advertising resource in advance, arranges different priority, weight to each advertisement, and these advertisements and attribute information are left in advertising database.When advertisement selection server reception audient holds the ad-request of transmission, just from the advertisement of advertising database n coupling, according to priority, weight etc., select an advertisement, and return to audient's end.Under such mode, audient's end is by once asking to obtain an advertisement, so the efficiency that advertisement issues is lower.
For scheme one is improved, scheme two has been proposed, this scheme is to need the advertisement of throwing in to be integrated into a material (such as being integrated into a flash) by all, and then this ad material after integrating is thrown in as a single advertisement.As shown in Figure 2, wherein, Advertising Management System becomes 1 carousel material by the material of n advertisement according to certain sequence integration to concrete operation flow, and on same advertising resource 1 carousel material of waiting.This carousel ad material is kept in advertising database.When advertisement selection server receives audient and holds the ad-request of transmission, satisfactory 1 the carousel ad material of selection from advertising database, and return to audient's end, by audient, hold explanation material, and play respective advertisement.Wherein, the process that advertisement is integrated is that material carousel is integrated, and refers to a plurality of ad material are necessarily organized, and facilitates audient hold displaying or play a plurality of advertisements.
Although scheme two can once be returned to a plurality of advertisements, but because the material of a plurality of advertisements in this scheme has been thrown in the mode of single ad material after integrated, cause advertisement selection server cannot distinguish each ad material, can only make or all advertisements are all thrown in, or an action of not throwing in.When wherein part advertisement reaches the full quota, advertisement selection server can only select one not throw in.
If such as having five advertisement A, B, C, D, E, wherein the limit of advertisement A is lower than B, C, D, E.Advertising Management System is held input audient after being integrated into F.When a certain moment, A reached the full quota, advertisement selection server just need to stop throwing in advertisement F, but now B, C, D, E do not reach the full quota.For this reason, existing Advertising Management System is when arranging advertisement, the waiting that is all advertisements is set to the same with limit, and in actual advertisement operation process, the waiting of each advertisement and limit (injected volume of advertisement) are different often, and therefore, the mode of scheme two can not be carried out different waitings and limit to each advertisement, cause the broadcasting of advertisement extremely dumb, thereby further make the input efficiency of advertisement lower.
In addition, because material has been integrated into 1 in advance, wherein the playing sequence of each advertisement has been defined, when follow-up will adjust the playing sequence of advertisement time, and can only manual setting or develop a new module and complete automatic adjustment.
Visible, be badly in need of at present a kind of new method of advertisement carousel, can easily carry out different waitings and limit to each advertisement, to solve in prior art the problem of cannot a plurality of advertisements of flexible combination carrying out carousel.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of method of advertisement carousel and for device and the system of advertisement carousel, to solve in prior art the problem of cannot a plurality of advertisements of flexible combination carrying out carousel.The present invention is achieved through the following technical solutions:
First aspect, the invention provides a kind of method of advertisement carousel, and the method comprises:
Receive the ad-request that audient holds transmission;
From advertising database, select the advertisement of mating with described ad-request;
Advertisement to described coupling is integrated, and generates carousel ad material;
Described carousel ad material is sent to described audient end, so as described audient end to described carousel ad material the advertisement that obtains described coupling that makes an explanation play.
In the possible implementation of the first of first aspect, described method also comprises:
From described advertising database, select the carousel order of the advertisement of described coupling;
Carousel order according to the advertisement of described coupling sorts to the advertisement of described coupling;
The described advertisement to described coupling is integrated, and generates carousel ad material and comprises:
Advertisement to the described coupling after sequence is integrated, and generates carousel ad material.
In conjunction with the possible implementation of the first of first aspect or first aspect, in the possible implementation of the second, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance.
In conjunction with the possible implementation of the second of first aspect, in the third possible implementation, in described advertising database, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance.
Second aspect, the invention provides a kind of device for advertisement carousel, and this device comprises:
Ad-request receiving element, holds the ad-request of transmission for receiving audient;
Advertisement selection unit, for the advertisement of selecting to mate with described ad-request from advertising database; Advertisement integral unit, integrates for the advertisement to described coupling, generates carousel ad material;
Advertisement transmitting element; Described carousel ad material is sent to described audient's end; So that described audient end to described carousel ad material the advertisement that obtains described coupling that makes an explanation play.
In the possible implementation of the first of second aspect, described device also comprises:
Carousel select progressively unit, for selecting the carousel order of the advertisement of described coupling from described advertising database;
Order ads unit, sorts to the advertisement of described coupling for the carousel order according to the advertisement of described coupling;
Described advertisement integral unit, specifically for the advertisement after described sequence is integrated, generates carousel ad material.
In conjunction with the possible implementation of the first of second aspect or second aspect, in the possible implementation of the second, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance.
In conjunction with the possible implementation of the second of second aspect, in the third possible implementation, in described advertising database, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance.
The third aspect, the invention provides a kind of method of advertisement carousel, and described method comprises:
Obtain the ad-request of user's input;
Send described ad-request to advertisement selection server;
Receive the carousel ad material that described advertisement selection server returns, wherein, described carousel ad material is by described advertisement selection server, the advertisement of mating with described ad-request of selecting from advertising database to be integrated and generated;
Explain that the advertisement that described carousel ad material obtains described coupling plays.
In the possible implementation of the first of the third aspect, the carousel order that described carousel ad material comprises advertisement;
The described carousel ad material of described explanation broadcasting comprise:
Explain described carousel ad material, obtain the carousel order of the advertisement of described coupling and the advertisement of described coupling and according to the advertisement of mating described in the carousel played in order of the advertisement of described coupling.
In conjunction with the possible implementation of the first of the third aspect or the third aspect, in the possible implementation of the second, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance
In conjunction with the possible implementation of the second of the third aspect, in the third possible implementation, in described advertising database, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance.
Fourth aspect, the invention provides a kind of device of advertisement carousel, and described device comprises:
User's request reception unit, for receiving the ad-request of user's input;
Ad-request transmitting element, for sending described ad-request to advertisement selection server;
Advertisement unit, the carousel ad material of returning for receiving described advertisement selection server; Wherein, described carousel ad material is by described advertisement selection server, the advertisement of mating with described ad-request of selecting from advertising database to be integrated and generated;
Advertisement playing unit, for explaining that the advertisement that described carousel ad material obtains described coupling plays.
In the possible implementation of the first of fourth aspect,, the carousel order that described carousel ad material comprises advertisement;
Described advertisement playing unit, specifically for explaining described carousel ad material, obtains the carousel order of the advertisement of described coupling and the advertisement of described coupling and according to the advertisement of mating described in the carousel played in order of the advertisement of described coupling.
In conjunction with the possible implementation of the first of fourth aspect or fourth aspect, in the possible implementation of the second, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance.
In conjunction with the possible implementation of the second of fourth aspect, in the third possible implementation, in described advertising database, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance.
Wu aspect, the invention provides a kind of advertisement selection server, and described advertisement selection server comprises:
Front end processor and advertisement selection child servers;
Wherein, described advertisement selection child servers, the advertisement of holding the ad-request of transmission and selecting from advertising database to mate with described ad-request for receiving audient;
Described advertisement selection child servers, also for the advertisement that sends described coupling to described front end processor;
Described front end processor, is carousel ad material for integrating the advertisement of described coupling, and sends described carousel ad material to described audient's end.
In the possible implementation of the first aspect Wu, described advertisement selection child servers, also for selecting the carousel order of advertisement of described coupling the carousel order of advertisement that sends described coupling to described front end processor from advertising database;
Described front end processor is described carousel ad material specifically for the advertisement of mating described in the carousel sequence integration according to the advertisement of described coupling.
In conjunction with the possible implementation of the first of Wu aspect or Wu aspect, in the possible implementation of the second, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance.
In conjunction with the possible implementation of the second of Wu aspect, in the third possible implementation, in described advertising database, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance.
Liu aspect, the invention provides a kind of advertisement selection server, and described advertisement selection server comprises:
Front end processor and advertisement selection child servers;
Wherein, described advertisement selection child servers, the advertisement of holding the ad-request of transmission and selecting from advertising database to mate with described ad-request for receiving audient;
Described advertisement selection child servers, is also carousel ad material for integrating the advertisement of described coupling, and sends described carousel ad material to described front end processor;
Described front end processor, for sending described carousel ad material to described audient's end.
In the possible implementation of the first aspect Liu, described advertisement selection child servers, also for selecting the carousel order of the advertisement of described coupling from advertising database;
Described advertisement selection child servers is carousel ad material specifically for the advertisement of mating described in the carousel sequence integration according to the advertisement of described coupling.
In conjunction with the possible implementation of the first of Liu aspect or Liu aspect, in the possible implementation of the second, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance.
In conjunction with the possible implementation of the second of Liu aspect, in the third possible implementation, in described advertising database, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance.
Qi aspect, the invention provides a kind of advertisement selection server, and described advertisement selection server comprises:
Front end processor and advertisement selection child servers;
Wherein, described advertisement selection child servers, for receive described audient hold the ad-request of transmission and from advertising database, select the advertisement mate with described ad-request and described coupling advertisement carousel sequentially;
Described advertisement selection child servers, also sorts and the advertisement after described sequence is sent to described front end processor the advertisement of described coupling for the carousel order according to the advertisement of described coupling;
Described front end processor, for being integrated into the advertisement after described sequence carousel ad material and being sent to described audient's end.
In the possible implementation of the first aspect Qi, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance and the carousel of described at least one advertisement that described Advertising Management System sets in advance order.
Eight aspect, the invention provides a kind of advertisement carousel system, and described system comprises:
Audient's end and advertisement selection server; Wherein, described audient's end, for obtaining user's ad-request and described ad-request be sent to described advertisement selection server, receive the carousel ad material that described advertisement selection server sends, explain that the advertisement that described carousel ad material obtains described coupling plays;
Described advertisement selection server, for the advertisement of selecting to mate with described ad-request from advertising database, is integrated into described carousel ad material by the advertisement of described coupling and sends described carousel ad material to described audient's end.
In the possible implementation of the first of eight aspect, described advertisement selection server, also, for select the carousel order of the advertisement of described coupling from described advertising database, according to the carousel order of the advertisement of described coupling, the advertisement of described coupling is integrated into carousel ad material and returns to described carousel ad material to described audient's end;
Described audient's end, specifically for explaining that described carousel ad material obtains the carousel order of the advertisement of described coupling and the advertisement of described coupling, and according to the advertisement of mating described in the carousel played in order of the advertisement of described coupling.
Beneficial effect of the present invention: above-mentioned at least one technical scheme providing by the embodiment of the present invention, after making the integration of advertisement be placed in advertisement selection to complete, carry out, therefore, waiting without advertisement when setting in advance advertisement is set to the same with limit, thereby a kind of set-up mode of advertisement is flexibly provided, has further improved the input efficiency of advertisement.
Other features and advantages of the present invention will be set forth in the following description, and, partly from instructions, become apparent, or understand by implementing the present invention.Object of the present invention and other advantages can be realized and be obtained by specifically noted structure in the instructions write, claims and accompanying drawing.
Accompanying drawing explanation
Fig. 1 is scheme one process flow diagram in prior art of the present invention;
Fig. 2 is scheme two process flow diagrams in prior art of the present invention;
Fig. 3 is the embodiment of the present invention one method flow diagram;
Fig. 4 is the embodiment of the present invention two method flow diagrams;
Fig. 5 is advertisement selection server mode one structural drawing of the present invention;
Fig. 6 is advertisement selection server mode two structural drawing of the present invention;
Fig. 7 is advertisement selection server mode three structural drawing of the present invention;
Fig. 8 is the embodiment of the present invention three structure drawing of device;
Fig. 9 is the embodiment of the present invention four method flow diagrams;
Figure 10 is the embodiment of the present invention five structure drawing of device;
Figure 11 is the embodiment of the present invention six system construction drawings.
Embodiment
For making the present invention clearer, below in conjunction with Figure of description, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein, only for description and interpretation the present invention, is not intended to limit the present invention.And in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention one provides a kind of method of advertisement carousel, and referring to Fig. 3, the method specifically comprises the steps:
S11, reception audient hold the ad-request of transmission.
Audient's end in the present invention has various ways, can be browser, can be also media player.User can send ad-request by clicking the button on audient's end or input the forms such as relevant information on audient's end.
In a preferred embodiment of the invention, user can limit the advertisement that will ask, and these restrictions are added in ad-request.To the restriction of advertisement, can be the quantity of advertisement, the type of advertisement or the reproduction time of advertisement etc.
Such as, when the quantity of user's advertisement of input request on browser page is 5, the reproduction time of advertisement was no longer than 2 minutes, and when the type of advertisement is foodstuff, these information are just added in ad-request.Only have the advertisement that meets these qualificationss just can be returned to audient's end.
S12, the advertisement that selection is mated with described ad-request from advertising database.
While storing the advertisement of coupling in determining advertising database according to described request, select the advertisement of described coupling.In a preferred embodiment of the invention, the number of ads of selecting from advertising database is at least two.
While there is not the advertisement of coupling in advertising database, method of the present invention can no longer be carried out the selection of advertisement.
Above-mentioned advertising database is the data storage management system of advertisement, for storing relevant advertisements information.These information include but not limited to following at least one information: the information such as user's information, media and ad spot information, Advertisement arrangement, directed condition, limit, ad content, advertisement priority, advertisement weight.Advertising database has multiple particular type, can be a relevant database in the present invention, may be also other data file layout.
In specific embodiments of the invention, in advertising database, at least comprise an advertisement, it can be that Advertising Management System is stored in advertising database after waiting in advance.It should be noted that, the present invention plays after being intended to advertisement to integrate together, therefore, the advertisement in the present invention should be that Advertising Management System waiting is on advertising carrier at same advertising resource, such as by advertisement 1 to advertisement 6 waitings on the space of a whole page in the homepage upper right corner, store, Jingdone district.
Above-mentioned Advertising Management System refers to that the advertisement to throwing in for the later stage is pre-created and arranges the system of its association attributes.When the information of follow-up l changes, while changing such as the time limit of throwing in or limit, Advertising Management System is also for revising the relevant information of these advertisements.
Advertising Management System specifically can be divided into advertising management interface (portal) and advertisement management server.Wherein advertising management interface is for receiving request being set and sending this request to advertisement management server of operating personnel's input.Advertisement management server is for arranging advertisement and advertisement and configuration information are stored in to advertising database according to the request receiving.
Wherein, advertising management interface and advertisement management server can integrate also and can divide and be arranged.
The above-mentioned Advertising Management System of mentioning can be separately positioned on different servers from advertising database, also can be arranged on same server.When being arranged on same server, Advertising Management System and advertising database can be two modules independently, also can integrate, such as Advertising Management System is arranged on advertising database.The present invention does not limit this.
In another embodiment of the present invention, also can be in conjunction with the advertisement of ad-request and advertisement selection rules selection coupling.
Advertisement selection rule in the present invention refers to for selecting the rule of the advertisement of coupling.This selective rule can be that the priority according to advertisement, the weight of advertisement etc. are selected advertisement in the present invention.This advertisement selection rule can be preset.In a preferred embodiment of the invention, this selective rule can be also by ad-request, to issue after user arranges.
It should be noted that, may be that the information such as priority according to advertisement, weight are selected according to described advertisement selection rule before.Therefore, in a preferred embodiment of the invention, Advertising Management System, when waiting advertisement, can arrange the priority of advertisement, the attribute informations such as weight of advertisement simultaneously.And these information are stored in advertising database together with advertisement.
Certainly, the attribute information of advertisement can also comprise the information such as advertisement position, Advertisement arrangement, so that audient's end is according to these information broadcast advertisements.
S13, the advertisement of selecting is integrated, generated carousel ad material.
When selecting after advertisement according to above-mentioned steps, need to integrate advertisement, to generate carousel ad material.In the present invention, carousel ad material refers to an ad data that comprises a plurality of ad contents.
Described in before, each advertisement of Advertising Management System setting may have different waitings or limit, and therefore, each advertisement in the carousel ad material of generation just may have different waitings or limit.
In another embodiment of the present invention, can to advertisement, integrate according to advertisement integration rules.Advertisement integration rules refers to the rule how advertisement is integrated.Such as, can integrate according to type of the priority of advertisement, weight or advertisement etc.
S14, this carousel ad material is sent to audient end.So that audient end to this carousel ad material the advertisement that obtains above-mentioned coupling that makes an explanation play.
This material is finally sent to audient and holds broadcasting, and audient's end need to make an explanation to it according to certain interpretative rule and play.Explanation in the present invention refers to resolves advertisement carousel material, to obtain the advertisement of coupling.
In the above-described embodiments, material carousel is carried out after integrating and being placed in advertisement selection and completing, when having a certain advertisement to reach the full quota, advertisement selection server can be play remaining advertisement by reselecting the mode integrated of the several advertisements of residue, makes the waiting of advertisement and arranging of limit wait the impact that is not subject to advertisement integration completely.The waiting and the limit that are each advertisement in advertising database can be set to difference.Still with advertisement A, B, C, D, E, the limit of A is example lower than B, C, D, E, when the advertisement A in the ad material F after at a time integrating reaches the full quota, advertisement selection server can be by again select B, C, D, E from advertising database, and be integrated into ad material G.Visible, by mode of the present invention, the impact that makes arranging of the waiting of advertisement and limit etc. not integrated by advertisement.
It should be noted that, when according to described request and advertisement selection rule judgment when there is no the advertisement of coupling in advertising database, flow process finishes.In following examples, only to there being the situation of the advertisement of coupling to describe in detail in advertising database.
For convenience of follow-up audient's end, to advertisement order carousel, in embodiments of the invention two, Advertising Management System can set in advance each advertisement carousel order.Referring to Fig. 4, this process specifically comprises:
S21, reception audient hold the ad-request of transmission.
S22, from advertising database, select the carousel order of the advertisement of described coupling and the advertisement of described coupling.
In above-mentioned advertising database, store the carousel order of Advertising Management System described at least one advertisement that at least one advertisement of waiting in advance and described Advertising Management System arrange on advertising resource.
In embodiments of the present invention, Advertising Management System sequentially sets in advance the carousel of advertisement.For store the carousel order of advertisement in advertising database, increase by one can in database, to each advertisement and be used for representing that this advertisement is in the sequence field of the order of automatic wheel sowing time.
In actual applications, this sequence field can be placed in same database table with advertisement, also can separately store.The title of this field can be rotation_seq in the present invention, can certainly be set to other title, and the present invention does not do concrete restriction to this.
In the present invention, when the carousel of a certain advertisement occurs in sequence while changing, only need carousel that Advertising Management System resets this advertisement sequentially.Concrete, the sequence field of the reconfigurable advertisement of Advertising Management System.
S23, the advertisement of the above-mentioned coupling of selecting is sequentially sorted according to described carousel.
S24, the advertisement after sequence is integrated, generated carousel ad material.
By the way, can the carousel of each advertisement sequentially be arranged and be adjusted at any time, without manual setting, also without a new module of exploitation, adjust.
In said method, executive agent is advertisement selection server.In an embodiment of the present invention, advertisement selection server comprises advertisement selection child servers and front end processor.Its concrete mode has following several:
In mode one, referring to Fig. 5, advertisement selection child servers 11, for when determining advertising database and store the advertisement of coupling according to described request, select the advertisement of described coupling, send to front end processor 12 after the advertisement of coupling is integrated into advertisement carousel material.Front end processor 12, for returning to advertisement carousel material at audient's end.
In the preferred version of mode one, advertisement selection child servers 11, when storing the advertisement of coupling in determining advertising database according to described request, select the carousel order information of the advertisement of described coupling and the advertisement of above-mentioned coupling, and after the advertisement of above-mentioned coupling being integrated to generation carousel ad material according to carousel order, this material is sent to front end processor 12, front end processor 12, plays for this carousel ad material being returned to audient's end.
In mode two, referring to Fig. 6, advertisement selection child servers 21, for when determining advertising database according to described request and store the advertisement of coupling, selects the advertisement of described coupling, and the advertisement of above-mentioned coupling is sent to front end processor 22.Front end processor 22, for the advertisement of above-mentioned coupling is integrated into advertisement carousel material, and sends to audient to hold.
In the preferred version of mode two, advertisement selection child servers 21, when determining according to described request the advertisement that stores coupling in advertising database, select the carousel order information of the advertisement of described coupling and the advertisement of above-mentioned coupling, and the carousel order information of the advertisement of the advertisement of above-mentioned all couplings of selecting and coupling is issued to front end processor 22.Front end processor 22, plays specifically for the advertisement of above-mentioned all couplings being integrated into carousel ad material according to carousel order information and returning to audient's end.
In mode three, referring to Fig. 7, advertisement selection child servers 31, for when determining advertising database according to described request and store the advertisement of coupling, select the carousel order information of advertisement and the advertisement of described coupling, the advertisement of above-mentioned all couplings of selecting is sorted according to the carousel order information of advertisement, and the advertisement after sequence is issued to front end processor 32.Front end processor 32, is integrated into carousel ad material by the advertisement after above-mentioned sequence and returns to audient's end and play.Audient's end comprises browser, media player etc. in the present invention.The type matching that the type of above-mentioned front end processor should be held with audient.Concrete above-mentioned front end processor can be that web front end processor can be also media front end processor.Different audient's ends may be inconsistent to the call format of carousel material.For this reason, in aforesaid way, front end processor can, according to the requirement of audient's end, be integrated into advertisement to meet the carousel material that audient holds call format.In the prior art, when occurring new audient's end, when carousel ad material is had to new requirement, can only be used new mode to carry out carousel integration to advertisement or be developed new program by business personnel increases with new audient and holds corresponding carousel material in advertising database.The present invention passes through to increase front end processor, and carousel is integrated to be placed in front end processor and carry out, and when occurring that new audient holds, can directly in corresponding front end processor, carry out the integration of corresponding format, has saved manpower, has reduced cost of development.
For making the present invention clearer, below take audient's end as web browser, front end processor is that web front end processor is example, and a kind of concrete application scenarios of the present invention is described.
First advertiser or operation personnel create advertisement by Advertising Management System, and the carousel order of each advertisement is set by rotation_seq field is set.
The setting of having stored each advertisement that need to throw in advertising database, wherein rotation_seq field represents the order of advertisement carousel.
Web browser is when a page of access, and the advertisement position code of this page is initiated an ad-request to the web front end processor of advertising platform.Common Advertising code is as<scripttype=" text/javascript " src=' http://acd.adkongjian.com/result.ad ADID=e60fd9c6d504b6dc494dc38f00cba48b& V=1.5.0& Gn=0 ' charset=' UTF-8 '></script>.
Web front end processor is received after ad-request, carries out legitimacy verification and parameter interpretation, and request is transmitted to advertisement selection server (inside story form).
Advertisement selection server is selected the advertisement of this ad-request of coupling from advertising database.The result of advertisement selection is at least one ad material.Be below the example of ad material:
document.write(″<div?style=′width:32px;height:48px;cursor:pointer;
′title=?border=′0′><a
href=′http://rd1.hiad.vmall.com/contserver/content/click?d=http%3A%2F%2Frj.l.cn%2FDefault.aspx%3FsiteId%3D15&t=1354537543769&a=4b48402b-49c5-4d0f-9ab6-ef4a35f1616f%5EC2%5EC0%5EC1336%5EC5179%5EC0.0%5EC0.0%5EC0.0%5EC0.0%5EC0.0%5EC2%5EC94%5EC356%5EC1336%5ECCPT%5EAPID%5EB94%5ECC%5EBhiad%5ECTN%5EB2%5ECad_can_be_closed%5EBY%5ECSTATUS%5EBINNER+ON%5ECPv%5EB440000%5ECDate%5EB20121203%5ECCny%5EB086%5ECSizePolicy%5EBEXACT%5ECADID%5EBc9ece20827841030a0c14cb16c9043c0%5ECDC%5EBSITE%5ECDPH%5EB18%3A00-23%3A59%5ECCty%5EB440300%5ECPT%5EBCPT%5ECSID%5EB16010%5ECgn%5EB0%5ECv%5EB1.5.0%5ECUID%5EB8ae46f72-9567-4886-923a-cd4851b93560%5ECCIP%5EB183.62.156.74%5ECSz%5EB320*48%5ECGeo%5EBOTHER&op=imp&sig=c8fce3377cce9ed22f7a435c0ef1fb17′
Target=' _ blank '><p>free registration win telephone expenses obtain apple 5!</p></a></div>").
Advertisement selection server returns to Web front end processor by a plurality of materials.Illustrate: a plurality of materials that return can be sorted according to rotation_seq, also rotation_seq field may be returned in the lump, by Web front end processor or Web browser, according to the value of rotation_seq field, a plurality of materials are carried out to played in order.
Web front end processor carries out carousel according to the feature of Web browser (use HTML+Javascript) by a plurality of materials and is integrated into a material and returns to Web browser.
The advertisement that Web browser makes an explanation acquisition coupling to it is play.
It should be noted that, above-mentioned advertising database can be arranged in advertisement selection server, also can divide and be arranged with advertisement selection server.The present invention does not limit this.
Corresponding said method, the embodiment of the present invention three provides a kind of device for advertisement carousel, and referring to Fig. 8, this device comprises:
Ad-request receiving element 41, holds the ad-request of transmission for receiving audient.
Above-mentioned advertising database is the data storage management system of advertisement, for storing relevant advertisements information.These information include but not limited to following at least one information: the information such as user's information, media and ad spot information, Advertisement arrangement, directed condition, limit, ad content, advertisement priority, advertisement weight.Advertising database has multiple particular type, can be a relevant database in the present invention, may be also other data file layout.
In specific embodiments of the invention, in advertising database, at least comprise an advertisement, it can be that Advertising Management System is stored in advertising database after waiting in advance.It should be noted that, the present invention plays after being intended to advertisement to integrate together, therefore, the advertisement in the present invention should be that Advertising Management System waiting is on advertising carrier at same advertising resource, such as by advertisement 1 to advertisement 6 waitings on the space of a whole page in the homepage upper right corner, store, Jingdone district.
Above-mentioned Advertising Management System refers to that the advertisement to throwing in for the later stage is pre-created and arranges the system of its association attributes.When the information of follow-up l changes, while changing such as the time limit of throwing in or limit, Advertising Management System is also for revising the relevant information of these advertisements.
In actual applications, Advertising Management System can comprise advertisement management server and advertising management interface.Operating personnel can be by advertising management interface input operation request, and then advertising management interface passes to advertisement management server by this operation requests.Such as, operating personnel are by the advertising management interface input time limit of advertisement or the carousel of advertisement order, then this interface, by this time limit or carousel sequence delivery to advertisement management server, is stored in time limit or carousel order information on the correspondence position of advertising database by advertisement management server.
Advertising Management System specifically can be divided into advertising management interface (portal) and advertisement management server.Wherein advertising management interface is for receiving request being set and sending this request to advertisement management server of operating personnel's input.Advertisement management server is for arranging advertisement and advertisement and configuration information are stored in to advertising database according to the request receiving.
Wherein, advertising management interface and advertisement management server can integrate also and can divide and be arranged.
The above-mentioned Advertising Management System of mentioning can be separately positioned on different servers from advertising database, also can be arranged on same server.When being arranged on same server, Advertising Management System and advertising database can be two modules independently, also can integrate, such as Advertising Management System is arranged on advertising database.The present invention does not limit this.In another embodiment of the present invention, can be according to the advertisement of advertisement selection rules selection coupling.Advertisement selection rule in the present invention refers to for selecting the rule of the advertisement of coupling.This selective rule can be that the priority according to advertisement, the weight of advertisement etc. are selected advertisement in the present invention.Concrete, this advertisement selection unit, for according to ad-request and, the priority of advertisement and/or the weight of advertisement select to select the advertisement of coupling from advertising database.
Wherein, advertisement selection rule can be preset.In a preferred embodiment of the invention, this selective rule can be also by ad-request, to issue after user arranges.
It should be noted that, the selected cell in the present invention also, for when advertising database does not exist the advertisement of coupling, no longer carries out the selection of advertisement.
Advertisement integral unit 43, for the advertisement of selecting is integrated, generates carousel ad material.This carousel ad material refers to an ad data that comprises a plurality of ad contents.
Described in before, each advertisement of Advertising Management System setting may have different waitings or limit, and therefore, each advertisement in the carousel ad material of generation just may have different waitings or limit.
For convenience of follow-up audient's end, to advertisement order carousel, in embodiments of the invention four, Advertising Management System can set in advance each advertisement carousel order.Corresponding, said apparatus also comprises carousel select progressively unit 45, specifically for select the carousel order of the advertisement of described coupling from advertising database; In wherein said advertising database, store the carousel order of Advertising Management System described at least one advertisement that at least one advertisement of waiting in advance and described Advertising Management System arrange on advertising resource.
Now, described device also comprises: order ads unit 46, and for the advertisement of the above-mentioned coupling of selecting is sequentially sorted according to described carousel.
Advertisement integral unit 43, specifically for the advertisement after sequence is integrated according to advertisement integration rules, generates carousel ad material.
Audient's end comprises browser, media player etc. in the present invention.It is corresponding that front end processor type in above-described embodiment and audient hold, and comprises web front end processor, media front end processor etc.
The embodiment of the present invention four also provides a kind of method of advertisement carousel, is applied to audient's end, referring to Fig. 9, specifically comprises:
The ad-request of S31, reception user input.
S32, send described ad-request to advertisement selection server.
S33, receive the carousel ad material that described advertisement selection server returns; Wherein, described carousel ad material is that described advertisement selection server is integrated and generated the advertisement of mating with described ad-request of selecting from advertising database.In a preferred embodiment of the invention, the number of ads that advertisement selection server is selected from advertising database is at least two.
Above-mentioned advertising database is the data storage management system of advertisement, for storing relevant advertisements information.These information include but not limited to following at least one information: the information such as user's information, media and ad spot information, Advertisement arrangement, directed condition, limit, ad content, advertisement priority, advertisement weight.Advertising database has multiple particular type, can be a relevant database in the present invention, may be also other data file layout.
In specific embodiments of the invention, in advertising database, at least comprise an advertisement, it can be that Advertising Management System is stored in advertising database after waiting in advance.It should be noted that, the present invention plays after being intended to advertisement to integrate together, therefore, the advertisement in the present invention should be that Advertising Management System waiting is on advertising carrier at same advertising resource, such as by advertisement 1 to advertisement 6 waitings on the space of a whole page in the homepage upper right corner, store, Jingdone district.
Above-mentioned Advertising Management System refers to that the advertisement to throwing in for the later stage is pre-created and arranges the system of its association attributes.When the information of follow-up l changes, while changing such as the time limit of throwing in or limit, Advertising Management System is also for revising the relevant information of these advertisements.
Advertising Management System specifically can be divided into advertising management interface (portal) and advertisement management server.Wherein advertising management interface is for receiving request being set and sending this request to advertisement management server of operating personnel's input.Advertisement management server is for arranging advertisement and advertisement and configuration information are stored in to advertising database according to the request receiving.
Wherein, advertising management interface and advertisement management server can integrate also and can divide and be arranged.
The above-mentioned Advertising Management System of mentioning can be separately positioned on different servers from advertising database, also can be arranged on same server.When being arranged on same server, Advertising Management System and advertising database can be two modules independently, also can integrate, such as Advertising Management System is arranged on advertising database.The present invention does not limit this
It should be noted that, above-mentioned advertising database can be arranged in advertisement selection server, also can divide and be arranged with advertisement selection server.The present invention does not limit this.
S34, explain that the advertisement that described carousel ad material obtains coupling plays.
In a preferred embodiment of the invention, for realizing, advertisement play according to preset order, can at advertising database, carousel be set sequentially for each advertisement by Advertising Management System, concrete can realize by sequence field is set.The carousel order of the advertisement of advertisement selection server selection coupling when selecting the advertisement of coupling also sequentially generates carousel ad material according to this carousel.
When audient holds while explaining described carousel ad material, will obtain the carousel order of described advertisement and the advertisement of the above-mentioned coupling that obtains according to described carousel played in order.
For said method, the embodiment of the present invention five correspondences provide a kind of device for advertisement carousel, and referring to Figure 10, this device comprises:
User's request reception unit 51, for receiving the ad-request of user's input.
Ad-request transmitting element 52, for sending described ad-request to advertisement selection server.
In the present invention, advertising database is the data storage management system of advertisement, for storing relevant advertisements information.These information include but not limited to following at least one information: the information such as user's information, media and ad spot information, Advertisement arrangement, directed condition, limit, ad content, advertisement priority, advertisement weight.Advertising database has multiple particular type, can be a relevant database in the present invention, may be also other data file layout.
In specific embodiments of the invention, in advertising database, at least comprise an advertisement, it can be that Advertising Management System is stored in advertising database after waiting in advance.It should be noted that, the present invention plays after being intended to advertisement to integrate together, therefore, the advertisement in the present invention should be that Advertising Management System waiting is on advertising carrier at same advertising resource, such as by advertisement 1 to advertisement 6 waitings on the space of a whole page in the homepage upper right corner, store, Jingdone district.
In the present invention, Advertising Management System refers to that the advertisement to throwing in for the later stage is pre-created and arranges the system of its association attributes.When the information of follow-up l changes, while changing such as the time limit of throwing in or limit, Advertising Management System is also for revising the relevant information of these advertisements.
Advertising Management System specifically can be divided into advertising management interface (portal) and advertisement management server.Wherein advertising management interface is for receiving request being set and sending this request to advertisement management server of operating personnel's input.Advertisement management server is for arranging advertisement and advertisement and configuration information are stored in to advertising database according to the request receiving.
Wherein, advertising management interface and advertisement management server can integrate also and can divide and be arranged.
The above-mentioned Advertising Management System of mentioning can be separately positioned on different servers from advertising database, also can be arranged on same server.When being arranged on same server, Advertising Management System and advertising database can be two modules independently, also can integrate, such as Advertising Management System is arranged on advertising database.The present invention does not limit this.
It should be noted that, above-mentioned advertising database can be arranged in advertisement selection server, also can divide and be arranged with advertisement selection server.The present invention does not limit this.
Advertisement playing unit 54, for explaining that described carousel ad material obtains the advertisement of mating and plays.
Comprise advertisement when described carousel ad material carousel order time; Described advertisement playing unit 54, specifically for explaining described carousel ad material, obtains the carousel order of described advertisement and according to described carousel played in order.For said method, device and advertisement selection server, the embodiment of the present invention six also provides a kind of system for advertisement carousel, and referring to Figure 11, this system comprises:
Audient holds 61 and advertisement selection server 62.
Wherein, audient holds 61 for sending ad-request to advertisement selection server 62, receives and explain the carousel ad material that advertisement selection server returns, and the advertisement that obtains coupling is play.
The advertisement of advertisement selection server 62 for selecting to mate with described ad-request from advertising database, is integrated into described carousel ad material by the advertisement of described coupling and sends described carousel ad material to described audient's end.
In a preferred embodiment of the invention, the number of ads that advertisement selection server is selected from advertising database is at least two.
In the present invention, advertising database is the data storage management system of advertisement, for storing relevant advertisements information.These information include but not limited to following at least one information: the information such as user's information, media and ad spot information, Advertisement arrangement, directed condition, limit, ad content, advertisement priority, advertisement weight.Advertising database has multiple particular type, can be a relevant database in the present invention, may be also other data file layout.
In specific embodiments of the invention, in advertising database, at least comprise an advertisement, it can be that Advertising Management System is stored in advertising database after waiting in advance.It should be noted that, the present invention plays after being intended to advertisement to integrate together, therefore, the advertisement in the present invention should be that Advertising Management System waiting is on advertising carrier at same advertising resource, such as by advertisement 1 to advertisement 6 waitings on the space of a whole page in the homepage upper right corner, store, Jingdone district.
In the present invention, Advertising Management System refers to that the advertisement to throwing in for the later stage is pre-created and arranges the system of its association attributes.When the information of follow-up l changes, while changing such as the time limit of throwing in or limit, Advertising Management System is also for revising the relevant information of these advertisements.
Advertising Management System specifically can be divided into advertising management interface (portal) and advertisement management server.Wherein advertising management interface is for receiving request being set and sending this request to advertisement management server of operating personnel's input.Advertisement management server is for arranging advertisement and advertisement and configuration information are stored in to advertising database according to the request receiving.
Wherein, advertising management interface and advertisement management server can integrate also and can divide and be arranged.
The above-mentioned Advertising Management System of mentioning can be separately positioned on different servers from advertising database, also can be arranged on same server.When being arranged on same server, Advertising Management System and advertising database can be two modules independently, also can integrate, such as Advertising Management System is arranged on advertising database.The present invention does not limit this
It should be noted that, above-mentioned advertising database can be arranged in advertisement selection server, also can divide and be arranged with advertisement selection server.The present invention does not limit this.In the above-described embodiments,, advertisement integration system, when integrating a plurality of advertisement, can arrange the playing sequence of each advertisement at random.
But in actual applications, operator may there are certain requirements the playing sequence of each advertisement.For this reason, in the present invention, can sequentially arrange the carousel of advertisement.In the present invention, can set in advance and be stored in advertising database by Advertising Management System.
Concrete, operating personnel arrange request by advertising management interface input sequence.This interface is used for receiving this request Concurrency and gives advertisement management server.Advertisement management server represents the sequence field of carousel order and is stored in advertising database for being provided for accordingly.Advertisement selection server 62, also for select the carousel order of the advertisement of described coupling from described advertising database, according to the carousel order of the advertisement of described coupling, the advertisement of described coupling is integrated into carousel ad material and returns to described carousel ad material and hold 61 to described audient.
Audient holds 61, specifically for it being made an explanation and explaining the advertisement of the coupling obtaining according to the carousel order carousel explaining.
Although described the application's preferred embodiment, once those skilled in the art obtain the basic creative concept of cicada, can make other change and modification to these embodiment.So claims are intended to all changes and the modification that are interpreted as comprising preferred embodiment and fall into the application's scope.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the present invention the present invention.Like this, if within of the present invention these are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (28)
1. a method for advertisement carousel, is characterized in that, described method comprises:
Receive the ad-request that audient holds transmission;
From advertising database, select the advertisement of mating with described ad-request;
Advertisement to described coupling is integrated, and generates carousel ad material;
Described carousel ad material is sent to described audient end, so as described audient end to described carousel ad material the advertisement that obtains described coupling that makes an explanation play.
2. method according to claim 1, is characterized in that, described method also comprises:
From described advertising database, select the carousel order of the advertisement of described coupling;
Carousel order according to the advertisement of described coupling sorts to the advertisement of described coupling;
The described advertisement to described coupling is integrated, and generates carousel ad material and comprises:
Advertisement to the described coupling after sequence is integrated, and generates carousel ad material.
3. method according to claim 1 and 2, is characterized in that, stores Advertising Management System at least one advertisement of waiting in advance in described advertising database.
4. method according to claim 3, is characterized in that, stores the carousel order of described at least one advertisement that described Advertising Management System sets in advance in described advertising database.
5. a device for advertisement carousel, is characterized in that, described device comprises:
Ad-request receiving element, holds the ad-request of transmission for receiving audient;
Advertisement selection unit, for the advertisement of selecting to mate with described ad-request from advertising database; Advertisement integral unit, integrates for the advertisement to described coupling, generates carousel ad material;
Advertisement transmitting element; Described carousel ad material is sent to described audient's end; So that described audient end to described carousel ad material the advertisement that obtains described coupling that makes an explanation play.
6. device according to claim 5, is characterized in that, described device also comprises:
Carousel select progressively unit, for selecting the carousel order of the advertisement of described coupling from described advertising database;
Order ads unit, sorts to the advertisement of described coupling for the carousel order according to the advertisement of described coupling;
Described advertisement integral unit, specifically for the advertisement after described sequence is integrated, generates carousel ad material.
7. according to the device described in claim 5 or 6, it is characterized in that, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance.
8. device according to claim 7, is characterized in that, stores the carousel order of described at least one advertisement that described Advertising Management System sets in advance in described advertising database.
9. a method for advertisement carousel, is characterized in that, described method comprises:
Obtain the ad-request of user's input;
Send described ad-request to advertisement selection server;
Receive the carousel ad material that described advertisement selection server returns, wherein, described carousel ad material is by described advertisement selection server, the advertisement of mating with described ad-request of selecting from advertising database to be integrated and generated;
Explain that the advertisement that described carousel ad material obtains described coupling plays.
10. method according to claim 9, is characterized in that, the carousel order that described carousel ad material comprises advertisement;
The described carousel ad material of described explanation broadcasting comprise:
Explain described carousel ad material, obtain the carousel order of the advertisement of described coupling and the advertisement of described coupling and according to the advertisement of mating described in the carousel played in order of the advertisement of described coupling.
11. according to the method described in claim 9 or 10, it is characterized in that, stores Advertising Management System at least one advertisement of waiting in advance in described advertising database
12. methods according to claim 11, is characterized in that, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance in described advertising database.
The device of 13. 1 kinds of advertisement carousels, is characterized in that, described device comprises:
User's request reception unit, for receiving the ad-request of user's input;
Ad-request transmitting element, for sending described ad-request to advertisement selection server;
Advertisement unit, the carousel ad material of returning for receiving described advertisement selection server; Wherein, described carousel ad material is by described advertisement selection server, the advertisement of mating with described ad-request of selecting from advertising database to be integrated and generated;
Advertisement playing unit, for explaining that the advertisement that described carousel ad material obtains described coupling plays.
14. devices according to claim 13, is characterized in that, the carousel order that described carousel ad material comprises advertisement;
Described advertisement playing unit, specifically for explaining described carousel ad material, obtains the carousel order of the advertisement of described coupling and the advertisement of described coupling and according to the advertisement of mating described in the carousel played in order of the advertisement of described coupling.
15. according to the device described in claim 13 or 14, it is characterized in that, stores Advertising Management System at least one advertisement of waiting in advance in described advertising database.
16. devices according to claim 15, is characterized in that, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance in described advertising database.
17. 1 kinds of advertisement selection servers, is characterized in that, described advertisement selection server comprises:
Front end processor and advertisement selection child servers;
Wherein, described advertisement selection child servers, the advertisement of holding the ad-request of transmission and selecting from advertising database to mate with described ad-request for receiving audient;
Described advertisement selection child servers, also for the advertisement that sends described coupling to described front end processor;
Described front end processor, is carousel ad material for integrating the advertisement of described coupling, and sends described carousel ad material to described audient's end.
18. advertisement selection servers according to claim 17, it is characterized in that, described advertisement selection child servers, also for selecting the carousel order of advertisement of described coupling the carousel order of advertisement that sends described coupling to described front end processor from advertising database;
Described front end processor is described carousel ad material specifically for the advertisement of mating described in the carousel sequence integration according to the advertisement of described coupling.
19. according to the advertisement selection server described in claim 17 or 18, it is characterized in that, stores Advertising Management System at least one advertisement of waiting in advance in described advertising database.
20. advertisement selection servers according to claim 19, is characterized in that, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance in described advertising database.
21. 1 kinds of advertisement selection servers, is characterized in that, described advertisement selection server comprises:
Front end processor and advertisement selection child servers;
Wherein, described advertisement selection child servers, the advertisement of holding the ad-request of transmission and selecting from advertising database to mate with described ad-request for receiving audient;
Described advertisement selection child servers, is also carousel ad material for integrating the advertisement of described coupling, and sends described carousel ad material to described front end processor;
Described front end processor, for sending described carousel ad material to described audient's end.
22. advertisement selection servers according to claim 21, is characterized in that, described advertisement selection child servers, also for selecting the carousel order of the advertisement of described coupling from advertising database;
Described advertisement selection child servers is carousel ad material specifically for the advertisement of mating described in the carousel sequence integration according to the advertisement of described coupling.
23. according to the advertisement selection server described in claim 21 or 22, it is characterized in that, stores Advertising Management System at least one advertisement of waiting in advance in described advertising database.
24. advertisement selection servers according to claim 23, is characterized in that, store the carousel order of described at least one advertisement that described Advertising Management System sets in advance in described advertising database.
25. 1 kinds of advertisement selection servers, is characterized in that, described advertisement selection server comprises:
Front end processor and advertisement selection child servers;
Wherein, described advertisement selection child servers, for receive described audient hold the ad-request of transmission and from advertising database, select the advertisement mate with described ad-request and described coupling advertisement carousel sequentially;
Described advertisement selection child servers, also sorts and the advertisement after described sequence is sent to described front end processor the advertisement of described coupling for the carousel order according to the advertisement of described coupling;
Described front end processor, for being integrated into the advertisement after described sequence carousel ad material and being sent to described audient's end.
26. advertisement selection servers according to claim 25, it is characterized in that, in described advertising database, store Advertising Management System at least one advertisement of waiting in advance and the carousel of described at least one advertisement that described Advertising Management System sets in advance order.
27. 1 kinds of advertisement carousel systems, is characterized in that, described system comprises:
Audient's end and advertisement selection server;
Wherein, described audient's end, for obtaining user's ad-request and described ad-request be sent to described advertisement selection server, receive the carousel ad material that described advertisement selection server sends, explain that the advertisement that described carousel ad material obtains described coupling plays;
Described advertisement selection server, for the advertisement of selecting to mate with described ad-request from advertising database, is integrated into described carousel ad material by the advertisement of described coupling and sends described carousel ad material to described audient's end.
28. systems according to claim 27, is characterized in that,
Described advertisement selection server, also, for select the carousel order of the advertisement of described coupling from described advertising database, according to the carousel order of the advertisement of described coupling, the advertisement of described coupling is integrated into carousel ad material and returns to described carousel ad material to described audient's end;
Described audient's end, specifically for explaining that described carousel ad material obtains the carousel order of the advertisement of described coupling and the advertisement of described coupling, and according to the advertisement of mating described in the carousel played in order of the advertisement of described coupling.
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