CN111192076A - Promotion information delivery method based on mobile terminal - Google Patents
Promotion information delivery method based on mobile terminal Download PDFInfo
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- CN111192076A CN111192076A CN201911273504.XA CN201911273504A CN111192076A CN 111192076 A CN111192076 A CN 111192076A CN 201911273504 A CN201911273504 A CN 201911273504A CN 111192076 A CN111192076 A CN 111192076A
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- 238000002716 delivery method Methods 0.000 title claims description 7
- 238000000034 method Methods 0.000 claims abstract description 18
- 230000006399 behavior Effects 0.000 claims abstract description 8
- 238000001914 filtration Methods 0.000 claims description 7
- 238000012545 processing Methods 0.000 abstract description 9
- 238000012986 modification Methods 0.000 description 5
- 230000004048 modification Effects 0.000 description 5
- 238000011161 development Methods 0.000 description 2
- 230000002411 adverse Effects 0.000 description 1
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- 230000009286 beneficial effect Effects 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention provides a popularization information putting method based on a mobile terminal, which is used for inquiring corresponding network information according to keywords related to user internet behaviors; in the process, unnecessary occupation of system resources of a user side can be reduced, the processing amount of the server when the server puts the network information can be greatly reduced, the performance of the server is improved, and the processing efficiency of the server on the network information is improved. Meanwhile, for example, for the delivery of advertisement data, the targeted delivery of the advertisement data also avoids unnecessary delivery of the advertisement data by the information push server, saves the calculated amount and the advertisement flow, and can greatly improve the processing efficiency reliability and the automatic control performance of the information push server under the condition of unchanged performance.
Description
Technical Field
The invention belongs to the technical field of information release, and particularly relates to a popularization information release method based on a mobile terminal.
Background
With the rapid development of video technology, the use of a multi-stream delivery method has become the mainstream method for watching video contents, for example, a user can watch different video contents delivered by 9 players simultaneously by using one terminal device. When different video contents are put in, each player puts in advertisements.
At present, when a plurality of players are used for video delivery on the same user interface, advertisement requests sent by the players and advertisement delivery are independent, and advertisement delivery is carried out after advertisement information is received by the players. The promotion information release is to release suitable promotion information pointing to the information presentation position in the webpage opened by the user so as to attract the click of the user. The information presentation position is an area for presenting the promotion information in the webpage, the webpage opened by the user may include a plurality of information presentation positions, each information presentation position can present a plurality of promotion information in sequence within a period of time, and then when the user opens the webpage, the information server needs to select the promotion information which the information presentation position needs to present at this time from a plurality of promotion information corresponding to the information presentation position and put the promotion information to the information presentation position; internet advertising has become a profitable way for most websites, and the amount of advertising placed is increasing. With the development of the internet, when a user searches and browses a webpage, an advertisement system performs keyword matching according to a search keyword, searches advertisements associated with the search keyword and puts the advertisements to the user. However, in the advertisement delivery method based on the keyword matching mode, most of the advertisements pointed by the keywords are not the advertisements in which the user is interested, and may be the advertisements which the user feels disliked and familiar with; the method can not adapt the advertisement putting to the network advertisement access behavior of the user, still easily causes the adverse psychology to the user, and the unnecessary advertisement putting wastes a large amount of advertisement flow,
disclosure of Invention
The invention aims to provide a popularization information putting method based on a mobile terminal, and solves the problems that in the prior art, the image splicing technology has time delay and real-time monitoring cannot be realized.
The technical scheme adopted by the invention is as follows: a promotion information delivery method based on a mobile terminal is characterized in that corresponding network information is inquired according to keywords related to user internet behaviors; and combining the existing advertisement delivery information, and selecting at least one network information from the filtered network information to deliver to the user. The method comprises the following specific steps:
step 1: acquiring advertisement information to be released and advertisement release requirement information which are sent by an advertisement release user; ,
step 2: establishing a numerical interval of network information according to the weight, and establishing a corresponding relation between a network information identifier and the numerical interval, wherein the larger the weight of the network information is, the larger the length of the numerical interval of the network information is;
and step 3: extracting each keyword and user information of a corresponding user aiming at the network behavior of the user;
and 4, step 4: when the information server needs to release the promotion information to the information presentation position in the webpage, the release priority and the release weight of each promotion information to be released corresponding to the information presentation position are searched.
And 5: aiming at each network information, filtering the network information which is disliked by the user according to the user information to obtain the network information matched with the user information;
step 6: if the client marks that the client does not like, the promotion information of the type does not appear next time;
and 7: and if the promotion click rate of the user to a certain classification is higher, the pushing of related products is improved.
The standard of selecting information is that one promotion information is selected from the promotion information to be released corresponding to the information presentation position according to the release priority and release weight of each promotion information; and the selected promotion information is put to the information presentation position.
The step 2 specifically comprises the following steps: the step of setting the weight of the network information comprises the following steps: setting the weight of the network information according to the attribute of the network information; the attributes of the network information comprise one or a combination of several of the releasing frequency, releasing duration and the importance score of the network information.
And aiming at each network information, filtering the network information which is disliked by the user according to the user information.
And if repeated putting exists in the putting of the advertisement information, adjusting the advertisement information.
And when the advertisement information contains time identification information, re-extracting the advertisement information respectively corresponding to the video information, wherein the time identification information is used for identifying that the release time of the advertisement information is fixed time.
The invention has the beneficial effects that:
according to the invention, the whole network data and the click history of the user network information are firstly utilized to construct the occupation matching and filtering dictionary, and the occupation matching and filtering dictionary utilizes objective and real network data and can objectively analyze the occupation of the user and the keywords of the network information type which is repugnant to the user. Then, the invention utilizes the occupation matching filter dictionary to filter the countering information aiming at the keywords of the user, can effectively avoid the user from generating countering psychology, and brings good experience for the user to access the network;
the promotion information is selected by using the release priority and the release weight, so that the release probability of each promotion information is not required to be equal, namely the times of releasing each promotion information in the information presentation position are not required to be equal, thereby effectively improving the flexibility of releasing the promotion information.
In the process, because the network information corresponding to the keywords of the user is filtered, and then one or some network information is extracted from the filtered network information and is delivered to the user side, the more targeted network information delivery process can reduce unnecessary occupation of system resources of the user side, greatly reduce the processing amount of the server when delivering the network information, improve the performance of the server and improve the processing efficiency of the server on the network information. Meanwhile, for example, for the delivery of advertisement data, the targeted delivery of the advertisement data also avoids the unnecessary delivery of the advertisement data by the information pushing server, saves the calculated amount and the advertisement flow, and can greatly improve the processing efficiency of the information pushing server under the condition of unchanged performance of the information pushing server
Detailed Description
The invention is further described with reference to specific embodiments.
A promotion information delivery method based on a mobile terminal is characterized in that corresponding network information is inquired according to keywords related to user internet behaviors; and combining the existing advertisement delivery information, and selecting at least one network information from the filtered network information to deliver to the user. The method comprises the following specific steps:
step 1: acquiring advertisement information to be released and advertisement release requirement information which are sent by an advertisement release user; ,
step 2: establishing a numerical interval of network information according to the weight, and establishing a corresponding relation between a network information identifier and the numerical interval, wherein the larger the weight of the network information is, the larger the length of the numerical interval of the network information is;
and step 3: extracting each keyword and user information of a corresponding user aiming at the network behavior of the user;
and 4, step 4: when the information server needs to release the promotion information to the information presentation position in the webpage, the release priority and the release weight of each promotion information to be released corresponding to the information presentation position are searched.
And 5: aiming at each network information, filtering the network information which is disliked by the user according to the user information to obtain the network information matched with the user information;
step 6: if the client marks that the client does not like, the promotion information of the type does not appear next time;
and 7: and if the promotion click rate of the user to a certain classification is higher, the pushing of related products is improved.
The standard of selecting information is that one promotion information is selected from the promotion information to be released corresponding to the information presentation position according to the release priority and release weight of each promotion information; and the selected promotion information is put to the information presentation position.
The step 2 specifically comprises the following steps: the step of setting the weight of the network information comprises the following steps: setting the weight of the network information according to the attribute of the network information; the attributes of the network information comprise one or a combination of several of the releasing frequency, releasing duration and the importance score of the network information.
And aiming at each network information, filtering the network information which is disliked by the user according to the user information.
And if repeated putting exists in the putting of the advertisement information, adjusting the advertisement information.
And when the advertisement information contains time identification information, re-extracting the advertisement information respectively corresponding to the video information, wherein the time identification information is used for identifying that the release time of the advertisement information is fixed time.
In the process, because the network information corresponding to the keywords of the user is filtered, and then one or some network information is extracted from the filtered network information and is delivered to the user side, the more targeted network information delivery process can reduce unnecessary occupation of system resources of the user side, greatly reduce the processing amount of the server when delivering the network information, improve the performance of the server and improve the processing efficiency of the server on the network information. Meanwhile, for example, for the delivery of advertisement data, the targeted delivery of the advertisement data also avoids unnecessary delivery of the advertisement data by the information push server, saves the calculated amount and the advertisement flow, and can greatly improve the processing efficiency of the information push server under the condition of unchanged performance.
Additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all alterations and modifications as fall within the scope of the application. It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (6)
1. A promotion information delivery method based on a mobile terminal is characterized in that corresponding network information is inquired according to keywords related to user internet behaviors; and combining the existing advertisement delivery information, and selecting at least one network information from the filtered network information to deliver to the user. The method comprises the following specific steps:
step 1: acquiring advertisement information to be released and advertisement release requirement information which are sent by an advertisement release user; ,
step 2: establishing a numerical interval of network information according to the weight, and establishing a corresponding relation between a network information identifier and the numerical interval, wherein the larger the weight of the network information is, the larger the length of the numerical interval of the network information is;
and step 3: extracting each keyword and user information of a corresponding user aiming at the network behavior of the user;
and 4, step 4: when the information server needs to release the promotion information to the information presentation position in the webpage, the release priority and the release weight of each promotion information to be released corresponding to the information presentation position are searched.
And 5: aiming at each network information, filtering the network information which is disliked by the user according to the user information to obtain the network information matched with the user information;
step 6: if the client marks that the client does not like, the promotion information of the type does not appear next time;
and 7: and if the promotion click rate of the user to a certain classification is higher, the pushing of related products is improved.
2. The method for releasing the promotion information based on the mobile terminal according to claim 1, wherein the criteria for selecting the information is to select one promotion information from the promotion information to be released corresponding to the information presentation position according to the release priority and the release weight of each promotion information; and the selected promotion information is put to the information presentation position.
3. The method for releasing the promotion information based on the mobile terminal according to claim 1, wherein the step 2 specifically comprises: the step of setting the weight of the network information comprises the following steps: setting the weight of the network information according to the attribute of the network information; the attributes of the network information comprise one or a combination of several of the releasing frequency, releasing duration and the importance score of the network information.
4. The method according to claim 1, wherein the network information that is objectionable to the user is filtered according to the user information for each piece of network information.
5. The method according to claim 1, wherein if there is repeated delivery of the advertisement information, the advertisement information is adjusted.
6. The method according to claim 1, wherein when the advertisement information includes time identification information, the advertisement information corresponding to the video information is re-extracted, and the time identification information is used to identify that the advertisement information is released at a fixed time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911273504.XA CN111192076A (en) | 2019-12-12 | 2019-12-12 | Promotion information delivery method based on mobile terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911273504.XA CN111192076A (en) | 2019-12-12 | 2019-12-12 | Promotion information delivery method based on mobile terminal |
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| Publication Number | Publication Date |
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| CN111192076A true CN111192076A (en) | 2020-05-22 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201911273504.XA Pending CN111192076A (en) | 2019-12-12 | 2019-12-12 | Promotion information delivery method based on mobile terminal |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103166908A (en) * | 2011-12-08 | 2013-06-19 | 深圳市腾讯计算机系统有限公司 | Network information release method and system |
| CN103198098A (en) * | 2013-03-12 | 2013-07-10 | 亿赞普(北京)科技有限公司 | Network information transfer method and device |
| CN103518201A (en) * | 2013-03-26 | 2014-01-15 | 华为技术有限公司 | Advertisement carousel method and device and system for advertisement carousel |
| CN106658052A (en) * | 2016-09-14 | 2017-05-10 | 乐视控股（北京）有限公司 | Advertisement putting method and advertisement putting device |
| CN108062688A (en) * | 2017-12-14 | 2018-05-22 | 宁波升维信息技术有限公司 | A kind of network information release method and device |
-
2019
- 2019-12-12 CN CN201911273504.XA patent/CN111192076A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103166908A (en) * | 2011-12-08 | 2013-06-19 | 深圳市腾讯计算机系统有限公司 | Network information release method and system |
| CN103198098A (en) * | 2013-03-12 | 2013-07-10 | 亿赞普(北京)科技有限公司 | Network information transfer method and device |
| CN103518201A (en) * | 2013-03-26 | 2014-01-15 | 华为技术有限公司 | Advertisement carousel method and device and system for advertisement carousel |
| CN106658052A (en) * | 2016-09-14 | 2017-05-10 | 乐视控股（北京）有限公司 | Advertisement putting method and advertisement putting device |
| CN108062688A (en) * | 2017-12-14 | 2018-05-22 | 宁波升维信息技术有限公司 | A kind of network information release method and device |
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