CN106658052A - Advertisement putting method and advertisement putting device - Google Patents
Advertisement putting method and advertisement putting device Download PDFInfo
- Publication number
- CN106658052A CN106658052A CN201610827415.5A CN201610827415A CN106658052A CN 106658052 A CN106658052 A CN 106658052A CN 201610827415 A CN201610827415 A CN 201610827415A CN 106658052 A CN106658052 A CN 106658052A
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- China
- Prior art keywords
- advertisement
- advertising message
- advertisement putting
- video information
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
Abstract
An embodiment of the invention provides an advertisement putting method and an advertisement putting device, wherein the advertisement putting method and the advertisement putting device relate to the field of video technology. The advertisement putting method and the advertisement putting device mainly aims to settle a problem of repeated putting of advertisement of a plurality of players in one user interface, thereby improving advertisement putting efficiency. The advertisement putting method and the advertisement putting device are characterized in that more than one advertisement putting request is received; the advertisement putting request carries a plurality of pieces of video information of a to-be-put advertisement; then advertisement information which corresponds with the video information is extracted according to the video information; then whether repeated advertisement information putting exists is determined according to the advertisement information which corresponds with the video information; if yes, the advertisement information is adjusted; and finally an advertisement putting request response is transmitted, wherein the advertisement putting request response carries the video information and the adjusted advertisement information. The advertisement putting method and the advertisement putting device are mainly used for advertisement putting.
Description
Technical field
The present embodiments relate to video technique field, more particularly to a kind of put-on method and device of advertisement.
Background technology
With the fast development of video technique, throw in mode using multi-way stream and have become the master that people watch video content
Stream mode, for example, user can use a station terminal device to watch simultaneously the different video that 9 players are thrown in simultaneously in
Hold.Wherein, when different video contents are thrown in, each player can throw in advertisement.
At present, existing when same user interface has multiple players and carries out video and throw in, each player sends wide
The input for accusing request and advertisement is independent, and each player carries out advertisement putting, inventor after advertising message is received
It is being found that the video of same user interface when advertisement is thrown in during realizing invention, it may appear that multiple players are thrown simultaneously
Put the situation of multiple advertisements so that the advertisement of input occurs overlapping situation about throwing in, and reduces the input efficiency of advertisement.
The content of the invention
In view of this, the put-on method and device of a kind of advertisement are embodiments provided, to solve prior art
In when each player of same user interface carries out video and throws in, overlapping occurs in the advertisement that video is thrown in throws in, and causes wide
The less efficient problem of input of announcement.
The embodiment of the present invention provides a kind of put-on method of advertisement, including：
More than one advertisement putting request is received, multiple videos of advertisement to be put are carried in the advertisement putting request
Information；
According to the video information, extract and the video information corresponding advertising message of difference；
According to the video information corresponding advertising message of difference, judge the input of the advertising message with the presence or absence of weight
It is folded to throw in；
If the input of the advertising message exists to overlap throwing in, the advertising message is adjusted；
Advertisement putting request response is sent, is carried after the video information and adjustment in the advertisement putting request response
Advertising message.
The embodiment of the present invention provides a kind of delivery device of advertisement, including：
Receiving unit, for receiving more than one advertisement putting request, carries to be put in the advertisement putting request
Multiple video informations of advertisement；
Extraction unit, for according to the video information, extracting and the video information corresponding advertising message of difference；
Judging unit, for basis and the video information corresponding advertising message of difference, judges the advertising message
Throw in and thrown in the presence or absence of overlapping；
Adjustment unit, if judge that the input of the advertising message exists to overlap for judging unit throwing in, adjusts described wide
Announcement information；
Transmitting element, for sending advertisement putting request response, in the advertisement putting request response described regarding is carried
Advertising message after frequency information and adjustment.
A kind of put-on method and device of advertisement provided in an embodiment of the present invention, more than one advertisement putting is received first please
Ask, multiple video informations of advertisement to be put are carried in the advertisement putting request, then according to the video information, extract
With the video information corresponding advertising message of difference, further according to the video information corresponding advertising message of difference, judge
The input of the advertising message is thrown in the presence or absence of overlapping, if the input of the advertising message exists to overlap throwing in, adjustment is described
Advertising message, finally sends advertisement putting request response, carry in the advertisement putting request response video information and
Advertising message after adjustment.With current multiple players when advertisement is thrown in, it may appear that while occurring in the multiple advertisements thrown in
Advertisement occurs overlapping input to be compared, the embodiment of the present invention by according to receive carry multiple video informations more than one is wide
Accuse and throw in request, extract for video information distinguishes corresponding advertisement, adjustment overlaps the advertisement thrown in, realizes the advertisement of input
Asynchronously throw in, so that the advertisement that client is thrown in is not overlapped, so as to improve the input efficiency of advertisement.
Description of the drawings
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are these
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can be with root
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 shows a kind of put-on method flow chart of advertisement provided in an embodiment of the present invention；
Fig. 2 shows the put-on method flow chart of another kind of advertisement provided in an embodiment of the present invention；
Fig. 3 shows a kind of delivery device structural representation of advertisement provided in an embodiment of the present invention；
Fig. 4 shows the delivery device structural representation of another kind of advertisement provided in an embodiment of the present invention.
Specific embodiment
To make purpose, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention, rather than the embodiment of whole.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
The embodiment of the present invention provides a kind of put-on method of advertisement, as shown in figure 1, methods described includes：
101st, more than one advertisement putting request is received.
Wherein, multiple video informations of advertisement to be put are carried in the advertisement putting request, the advertisement putting please
Can include the video information of 1 advertisement to be put or the video information of multiple advertisements to be put in asking, concrete number this
Bright embodiment is not specifically limited, and the video can be the video information that all players are thrown in, or play part
The video information that device is thrown in, the embodiment of the present invention is not specifically limited, the video information be the player of advertisement to be put just
In the video information thrown in or will throw in, the video information is used for video data or the live fluxion that unique mark is thrown in
According to the embodiment of the present invention is not specifically limited, and the advertisement putting request of the transmission is an advertisement putting request, an advertisement
Throw in request and include video information.
If it should be noted that receive advertisement putting request in, carrying be through compression packaging file, it is first right
Packaging file carries out the process such as decompressing.
For example, receiving advertisement putting request includes 3 video information Basketball Match 1, Basketball Match 2, Basketball Match
3。
102nd, according to the video information, extract and the video information corresponding advertising message of difference.
Wherein, the advertising message of the extraction is stored in the preset memory locations in current server, and the present invention is implemented
Example is not specifically limited to the form of preset memory locations.
It should be noted that specifically advertising message corresponding with video information can be extracted according to video information, extraction
Specific rules can be in current server preset memory locations in mapping relations extracted, mapping relations can be with root
According to different advertisements and the sequence of the degree of correlation of video information, if there are no corresponding mapping relations, can extract and video letter
Incoherent any advertising message is ceased, the embodiment of the present invention is not specifically limited.
For example, there is the advertisement that the multiple film stars of movies category correspondence represent in advertising listing, corresponding relation can be
Whether different stars occur in film, if video information is " scoundrel angel ", extract for " scoundrel angel " correspondence occurs
Star represent advertisement, i.e. grandson pari represent advertisement or Deng Chao represent advertisement.
Whether the 103rd, basis and the video information corresponding advertising message of difference, the input for judging the advertising message deposits
Throw in overlapping.
Wherein, the advertising message can include the order thrown in, the interval for throwing in advertisement etc..
It should be noted that the order of the input can be corresponding with each video according to the total time of video information
The release time of advertisement is contrasted, and is ranked up according to the time thrown in the total time and in correspondence video, when having
Between can be Beijing time can also be start video time.The input advertising space can be set according to user's request
Fixed, e.g., the release time for being set to latter advertisement with previous advertisement was at intervals of 30 seconds.
For example, release time of the advertisement 1 in corresponding video information be the 20th minute, when a length of 1 minute, advertisement 2 exists
Release time in corresponding video information be the 10th minute, when a length of 2 minutes, have the time be 10 minutes Beijing time 10 point
When, the corresponding video of advertisement 1 is thrown to 10 minutes, and the corresponding video of advertisement 2 is thrown to 1 minute, and advertisement 1 is 10 points of Beijing time
20 points of inputs, throw in 1 minute, and advertisement 2 was thrown in 19 minutes Beijing time 10 point, throw in 2 minutes, and default release sequence is advertisement
1 first throws in, broadcasts after advertisement 2, the advertisement of input at intervals of 5 minutes, judge to throw in advertisement to exist and overlap, then adjust advertisement letter
The release time of breath is：Advertisement 1 was thrown in 20 minutes Beijing time 10 point, was thrown in 1 minute, and advertisement 2 is thrown in for 24 minutes at 10 points, is thrown in
2 minutes, Huo Zhewei：Advertisement 1 is thrown on the 20th minute what correspondence video was thrown in, is thrown in 1 minute, and advertisement 2 is in correspondence video
That what is thrown in is thrown on the 15th minute, is thrown in 2 minutes.
If the 104, the input of the advertising message exists to overlap and throws in, the advertising message is adjusted.
Wherein, the adjustment can be renewal advertising message, including update ad content, advertisement putting time etc., this
Bright embodiment is not specifically limited.
Further, the step arranged side by side with step 105：If the input of the advertising message does not have overlap throwing in, directly
Receive and send advertisement putting request response.
105th, advertisement putting request response is sent.
Wherein, the video information and the advertising message after adjustment are carried in the advertisement putting request response, it is described
Advertising message includes ad content data and advertisement putting time, advertisement putting duration after adjustment.
For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, including：Receive wide
Accuse to throw in and ask to include 3 video information films, TV play, variety, the advertising message of extraction is respectively representing for certain star
Advertisement, certain liquid detergent advertisement, certain variety advance notice advertisement, release time and input duration are respectively：The advertisement of representing of certain star exists
The 30th minute of film is thrown in, a length of 1 minute during input, certain liquid detergent advertisement being thrown for the 20th minute in TV play
Put, a length of 20 seconds during input, certain variety advance notice advertisement being thrown in for the 40th minute in variety a length of 2 minutes during input, is preset
Release sequence be variety-film-TV, throw in advertisement at intervals of 2 minutes, such as in o'clock sharp Beijing time 21, film is
Jing has thrown in 20 minutes, and the advertisement of representing of certain star is separately begun to throw in 21: 10, and TV has thrown in 10 points during 21 o'clock sharp
Clock, certain liquid detergent advertisement is separately begun to throw in 21: 10, and variety has been thrown in 30 minutes during 21 o'clock sharp, certain variety advance notice advertisement
Separately begin to throw in 21: 10, in order to avoid throwing in while three above advertisement, then its release time is made into following adjustment：Certain
Variety is predicted advertisement and is thrown within 10 minutes at 21 points, and certain star represents advertisement and throws within 12 minutes at 21 points, and certain liquid detergent advertisement is 21: 14
Separately begin to throw in, send advertisement putting request response, variety, film, TV are carried in request response and corresponding respectively certain is comprehensive
Skill advance notice advertisement, certain star represent the advertisement putting time after advertisement, certain liquid detergent advertisement, and adjustment.
A kind of put-on method of advertisement provided in an embodiment of the present invention, receives first more than one advertisement putting request, institute
Multiple video informations that advertisement to be put is carried in advertisement putting request are stated, then according to the video information, is extracted and institute
State video information and distinguish corresponding advertising message, further according to the video information corresponding advertising message of difference, judge described in
The input of advertising message is thrown in the presence or absence of overlapping, if the input of the advertising message exists to overlap throwing in, adjusts the advertisement
Information, finally sends advertisement putting request response, and in the advertisement putting request response video information and adjustment are carried
Advertising message afterwards.With current multiple players when advertisement is thrown in, it may appear that while throwing in the situation of multiple advertisements so that many
There is overlap input and compares in individual advertisement, and the embodiment of the present invention throws in advertisement, adjustment video information by judging whether to occur overlapping
Corresponding advertising message, the advertisement for realizing client input does not overlap input, so as to improve the input efficiency of advertisement.
The put-on method of another kind of advertisement is embodiments provided, as shown in Fig. 2 methods described includes：
201st, more than one advertisement putting request is received.
Wherein, multiple video informations of advertisement to be put, the video information bag are carried in the advertisement putting request
Player identification information and the advertisement parameters corresponding with the player identification information are included, the player identification information is used to mark
Know the player for throwing in advertisement, the advertisement parameters are used for the information of identified ad, the advertisement parameters include adline, wide
Position parameter, advertisement putting coefficient etc. are accused, the content that advertisement parameters include is used to extract the advertisement letter related to video content information
Breath, advertisement position parameter be advertisement be located at throw in screen position, advertisement putting coefficient for advertisement putting frequency, the commercial paper
Type can be the keyword related to video content information, and the embodiment of the present invention is not specifically limited.
For example, 4- films-Huang Bohai Sea-screen lower section is carried in the advertisement putting request of reception, player identification information is
4, advertisement parameters corresponding with 4 are film, Huang Bo, screen lower section.By receiving advertisement putting request, the advertisement putting request
In carry advertisement to be put player identification information and with the corresponding advertisement parameters of the player identification information difference, it is real
Existing server is quickly found out ad content corresponding with the video of advertisement to be put, improves the efficiency for extracting advertisement.
202nd, according to the advertisement parameters, extract and the corresponding advertising message of the player identification information difference.
Wherein, the release time of advertising message is included in the advertising message and duration is thrown in, the release time is
The time for throwing in advertisement corresponding with video information, the release time of the advertisement of a length of input during the input.
For example, video information is football match, then extraction and certain mostly concerned football player of football match represent
Advertisement, time of input is at the 5th minute of football match, a length of 30 seconds during input.
For another example, player identification information is 4, and advertisement parameters corresponding with 4 are film, Huang Bo, screen lower section, electric according to 4-
Extract the advertisement that advertisement position Huang Bohai Sea is represented in shadow-Huang Bohai Sea-screen lower section.Carry in by being asked according to advertisement putting to be put wide
The player identification information of announcement and advertisement parameters corresponding with the player identification information difference are extracted and player mark letter
Corresponding advertising message is ceased, advertisement corresponding with video information is more accurately extracted, the accuracy for extracting advertisement is improved.
Whether the 203rd, the release time according to the advertising message and input duration, the input for judging the advertising message deposits
Throw in overlapping.
Wherein, it is that 2 or multiple advertisements are occurred in the video information of same user interface simultaneously that the overlap is thrown in.
It should be noted that judging whether advertisement occurs overlapping the method for input and can pass through to judge advertisement in the release time
Whether time of occurrence is overlapped in the video information total time.
For example, it is Beijing time when the total time, the release time of advertisement 1 is the 5th minute in corresponding video information
Thrown in, thrown in 30 seconds, the release time of advertisement 2 is to be thrown in for the 10th minute in corresponding video information, thrown in 1 point
Clock, the corresponding video of advertisement 1 has been thrown in 3 minutes in o'clock sharp Beijing time 8, and the corresponding video of advertisement 2 is 8 points of Beijing time
It is whole to have thrown in 7 points 30 seconds, then judge 8 points 30 2: 2 minutes to 8: throw in advertisements 1 with 8 points 32 minutes to 8: input
The whether time-interleaving of advertisement 2.By the release time according to the advertising message and input duration, the advertising message is judged
Throw in and thrown in the presence or absence of overlapping, to be adjusted the release time to the advertisement for overlapping.
If the 204, the input of the advertising message exists to overlap and throws in, the advertising message is adjusted.
Wherein, the adjustment can be extraction again or adjustment release time.
Further, the step arranged side by side with step 204：If the input of the advertising message does not have overlap throwing in, directly
Receive and send advertisement putting request response.
For the embodiment of the present invention, step 204 is specifically as follows：If including time marking information in the advertising message,
Then extract again and the video information corresponding advertising message of difference.Wherein, the time marking information is used to identify currently
Release time in advertising message cannot change, and the time marking information is used to identify the release time of the advertising message
It is described to be extracted as re-starting extraction advertising message corresponding with video information according to video information again for the set time.
For example, advertisement, the time-interleaving of 3- liquid detergent advertisement puttings represented as grandson 1- pari, the advertisement that grandson 1- pari represents and
The advertisement of 3- liquid detergents includes time marking information O, then extract advertisement corresponding with 1- video informations and 3- video informations again
Information.If by including time marking information in the advertising message, extracting corresponding with video information difference again
Advertising message, realizes directly replacing Current ad information when time marking information is included, and simplifies the screening for overlapping advertisement, from
And improve the efficiency of adjustment advertising message.
For the embodiment of the present invention, step 204 can also be specifically：If believing not comprising time marking in the advertising message
Breath, then adjust the release time of the advertising message.Wherein, the concrete form embodiment of the present invention of described time marking information
It is not specifically limited, the method for the adjustment order and time interval of advertisement putting can be adjusted according to, can be with
The release sequence of advertisement is adjusted including the time tandem for overlapping.
For example, when simultaneously two advertisements are thrown in, then can again be adjusted according to the duration thrown in, length is placed on during input
Throw in and thrown in behind the advertisement of duration length, if input duration is identical, one of advertisement can first be thrown in random order, it is front
One advertisement putting is finished, then throws in latter advertisement.For another example, when the latter half and the first half weight of advertisement 2 of advertisement 1
It is folded, then advertisement 1 is first thrown in, advertisement 1 is thrown in finish and throw in again advertisement 2.If by not including time marking in the advertising message
Information, then adjust the release time of the advertising message, realizes carrying out the release time to the advertisement not comprising time marking information
Adjustment, simplifies the processing procedure of advertisement overlay, so as to improve the efficiency of adjustment advertising message.
It should be noted that when the advertising message for overlapping includes time marking information, the advertising message of overlap is required to
Again extract, then judged again, till not overlapping；If both having included time marking information in the advertising message for overlapping
Advertising message have the advertising message not comprising time marking information again, then can adjust the advertisement not comprising time marking information
The information release time, it is also possible to delete the advertising message comprising time marking information, extract again.
205th, advertisement putting request response is sent.
Wherein, the player identification information and the advertisement letter after adjustment are carried in the advertisement putting request response
Breath.
For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, including：What is received is wide
Accuse to throw in and carry in request 4- films-Huang Bohai Sea-screen lower section, 1- TV play-grandson paris-screen lower section, the advertising message of extraction
Advance notice advertisement-the O of certain variety, grandson pari being participated in for yellow Bohai Sea and representing advertisement-O, release time and input duration are respectively in film
50th minute, throw in 1 minute, at the 10th minute of TV play, the release time was 30 seconds, and 20 o'clock sharps were thrown to the 45th point of film
Clock, is thrown to the 5th minute of TV play, and 20 points are thrown in the advance notice advertisement that yellow Bohai Seas participate in certain variety for 65 minutes to 20:, 20 points 5 minutes
Grandson pari is thrown within 30 seconds 5 minutes to 20 points and represent advertisement, judge that overlapping occurs in the release time, and mark comprising the time in advertising message
Knowledge information, representing the release time of advertisement can not change, then extract again, and the advertising message after extracting again is certain preview
Advertisement-O, certain game advertisement-O, release time and input duration are thrown in 1 minute, in TV respectively at the 60th minute of film
Acute the 10th minute, the release time is 30 seconds, and 20 o'clock sharps were thrown to the 45th minute of film, were thrown to the 5th minute of TV play,
Be not in overlap during two advertisement puttings, then send advertisement putting request response, 4- previews are carried in request wide
Accuse -20 point 15 minutes, the point of 1- game advertisements -20 5 minutes.
The put-on method of another kind of advertisement provided in an embodiment of the present invention, receives first more than one advertisement putting request,
Multiple video informations of advertisement to be put are carried in advertisement putting request, then according to the advertisement parameters, extract with
The player identification information distinguishes corresponding advertising message, the release time and input duration further according to the advertising message,
The input for judging the advertising message is thrown in the presence or absence of overlapping, if the input of the advertising message is present overlapping, adjusts institute
Advertising message is stated, advertisement putting request response is finally sent, in the advertisement putting request response player mark is carried
Advertising message after knowledge information and adjustment.With current multiple players when advertisement is thrown in, it may appear that while throwing in multiple advertisements
Situation so that multiple advertisements occur overlapping inputs to be compared, and the embodiment of the present invention is by the advertisement that judges to throw in video information
In release time whether overlap, realize and will overlap the advertisement thrown in and thrown according to the total time, and throw in one by one, with
The advertisement of the video information just thrown in is not overlapped, so as to improve the input efficiency of advertisement.
Further, can include the step of client executing corresponding with current server in the embodiment of the present invention：Send out
Advertisement putting is sent to ask.
Wherein, the video information of advertisement to be put is carried in the advertisement putting request, the video can be all
The video information that player is thrown in, or the video information that part player is thrown in, the embodiment of the present invention does not do concrete limit
Fixed, the video information is the video information that the player of advertisement to be put is thrown in or will be thrown in, the video information
The video data thrown in for unique mark or live flow data, the embodiment of the present invention is not specifically limited, the transmission it is wide
It is an advertisement putting request to accuse and throw in request, and in an advertisement putting request video information is included.
It should be noted that when same user interface has multiple players simultaneously when video is thrown in, video information is
Each player throws in the unique mark of video.The object for sending advertisement putting request can be one or more servers, also may be used
Think that other can receive the server of advertisement putting request, the embodiment of the present invention is not specifically limited.Currently transmitted advertisement is thrown
The advertisement module for putting request can be the what's new module in client, or the 3rd end advertisement mould being pre-configured with
Block, the embodiment of the present invention is not specifically limited, and described advertisement module is mainly used in managing the ad-request, download of data, right
The monitoring and input of advertisement.
For example, when same user interface throws in 6 videos simultaneously, 6 players need to throw in advertisement, then to service
Device sends advertisement putting request, and 6 video informations carried in advertisement putting request are respectively football match 1, football match
2nd, football match 3, football match 4, football match 5, football match 6.
Further, the step of server corresponding with active client is performed in the embodiment of the present invention can also include：
Receive advertisement putting request response.
Wherein, carry in the advertisement putting response video information and with the video information corresponding tune of difference
Advertising message after whole.
For example, transmission advertisement putting request in carry 2 video informations be respectively football match 1, football match 2,
When 2 video informations carried in reception advertisement putting request response are respectively football match 1- advertisements 1- inputs with ad data
Between and throw in duration 1, the football match 2- advertisement 2- release times and throw in duration 2.
Further, the step of server corresponding with active client is performed in the embodiment of the present invention can also include：
Advertisement putting is carried out according to the advertising message after the video information and the adjustment.
For example, advertisement putting request response is received, 2- is carried in response, and how Gui represents advertisement -21：10th, 4- Nikes brand
Advertisement -21:12nd, 5- The Wizard of Ozs premiere advertisement -21：13rd, the unrestrained exhibition advertisements -21 of 7-：15, output advertisement putting instruction indicates 2 pairs
The player answered is 21：10 full frame what Gui of input represent advertisement, indicate 4 corresponding players 21:Throw in the 12 screen lower right corner
Nike brand advertising, indicates 5 corresponding players 21：13 full frame input The Wizard of Oz premiere advertisements, indicate 7 corresponding broadcastings
Device is 21：Throw in unrestrained exhibition advertisement in the 15 screen lower left corners
For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, including：As user circle
When 9 videos are thrown in face simultaneously, when 4 videos therein are required to throw in advertisement, are sent by single thread and carry in need
Throw in the advertisement putting request of 4 video informations of advertisement, 4 video informations are respectively film, TV play, English and teach online
Educate, news hookup, the time for throwing in advertisement is disposed as receiving and directly throw in after advertising message, then receives wide by single thread
Accuse throw in request response, carry in response video information it is corresponding adjustment the release time after advertising message, respectively film-
The point of movie promos advertisement -20 3 minutes, TV play -20 points of TV play story introduction advertisement 10 minutes, English online education-certain cosmetic
The point of product advertisement -20 5 minutes, news hookup-certain point 11 of washing powder advertisement -20, output advertisement putting instruction, directly 20 points 3 minutes, 20
Point 5 minutes, 20 points 10 minutes, 20: 11, throw in film, English online education, TV play, throw in film in the player of news hookup
Propaganda film advertisement, certain advertisement for cosmetics, TV play story introduction advertisement, certain washing powder advertisement.
Further, the step of server corresponding with active client is performed in the embodiment of the present invention can also include：
Advertisement parameters corresponding with the video content information are generated according to video content information.Wherein, the advertisement parameters include wide
Type, advertisement position parameter, advertisement putting coefficient etc. are accused, the content that advertisement parameters include is used to extract related to video content information
Advertising message, advertisement position parameter be advertisement be located at throw in screen position, advertisement putting coefficient for advertisement putting frequency, institute
It can be the keyword related to video content information to state adline, and the embodiment of the present invention is not specifically limited.
It should be noted that the advertisement parameters for generating can generate new advertisement parameters by video content information according to,
Can extract from preset map listing.Advertisement parameters are mainly used in when advertising message is extracted, and extract different advertisement letters
Breath, it is possible to understand that be the advertising message extracted according to advertisement parameters be in advertisement putting request response it is different, so as to
Client throws in different advertisements in the current generation.
For example, video content information is " discriminating Huan to pass ", generates and " discriminating Huan to pass " corresponding advertisement parameters, including：Commercial paper
Type-TV play-grandson pari, advertisement position parameter-screen lower section.By being generated and the video content information according to video content information
Corresponding advertisement parameters, the advertisement letter related to the current video content thrown in is extracted in order to server according to advertisement parameters
Breath, so as to improve the input efficiency of advertisement.
Further, the step of server corresponding with active client is performed in the embodiment of the present invention can also include：
Send advertisement putting request.
Wherein, the video information of advertisement to be put is carried in the advertisement putting request, the video can be all
The video information that player is thrown in, or the video information that part player is thrown in, the embodiment of the present invention does not do concrete limit
Fixed, the video information is the video information that the player of advertisement to be put is thrown in or will be thrown in, the video information
Including video content information, also including player identification information, the video content information can be the content type of video, enter
One step can be the concrete video name thrown in, and the player identification information can be the player mark for throwing in video, this
Inventive embodiments are not specifically limited, and for example, 1- " world cup " represents first player, and the video content of input is the world
Cup.
It should be noted that the object for sending advertisement putting request can be one or more servers, or other
The server of advertisement putting request can be received, the embodiment of the present invention is not specifically limited.Currently transmitted advertisement putting request
Advertisement module can be the what's new module in client, or the 3rd end advertisement module being pre-configured with, the present invention
Embodiment is not specifically limited, and described advertisement module is mainly used in managing ad-request, the download of data, the monitoring to advertisement
And input.
For example, when simultaneously same user interface throws in 6 videos, 4 players need to throw in advertisement, transmission it is wide
Accuse to throw in and can carry in request 4 video informations, respectively 1- " world cup ", 2- " discriminate Huan to pass ", 4- " Rio shoot Niagara ",
6- " Journey to the West ".
For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, including：As user circle
When 9 videos are thrown in face simultaneously, according to the video information of 4 advertisements to be put for getting, video information includes respectively：2-
" happy base camp ", 4- " CBA matches ", 5- " Snow White ", 7- " Duola's A dreams ", 2,4,5,7 are respectively player mark letter
Breath, " happy base camp ", " CBA matches ", " Snow White ", " Duola's A dreams ", respectively video content information, according in video
Appearance information generates advertisement parameters, and respectively variety-full frame input, basketball-Yao Ming-lower right corner is thrown in, cartoon-children's stories-full frame throwing
Put, animation-Japan-lower left corner is thrown in, send advertisement putting request, 2- variety-full frame input, 4- basketballs-Yao are carried in request
Bright-lower right corner input, the full frame input of 5- cartoon-children's stories-, the 7- animations-Japan-lower left corner are thrown in, and are received advertisement putting request and are rung
Should, 2- is carried in response, and how Gui represents advertisement -13:10th, 4- Nikes brand advertising -13:12nd, 5- The Wizard of Ozs premiere advertisement-
13:13rd, the unrestrained exhibition advertisements -13 of 7-:15, output advertisement putting instruction indicates 2 corresponding players 13:10 full frame what Gui of input
Advertisement is represented, indicates 4 corresponding players 13:Nike brand advertising is thrown in the 12 screen lower right corner, indicates 5 corresponding players
13:13 full frame input The Wizard of Oz premiere advertisements, indicate 7 corresponding players 13:It is wide that unrestrained exhibition is thrown in the 15 screen lower left corners
Accuse.
Further, implementing as Fig. 1 methods describeds, embodiments provides a kind of input dress of advertisement
Put, as shown in figure 3, described device includes：Receiving unit 31, extraction unit 32, judging unit 33, adjustment unit 34, transmission are single
Unit 35.
Receiving unit 31, for receiving more than one advertisement putting request, carries in the advertisement putting request and needs to be thrown
Put multiple video informations of advertisement.
Wherein, multiple video informations of advertisement to be put are carried in the advertisement putting request, the advertisement putting please
Can include the video information of 1 advertisement to be put or the video information of multiple advertisements to be put in asking, concrete number this
Bright embodiment is not specifically limited, and the video can be the video information that all players are thrown in, or play part
The video information that device is thrown in, the embodiment of the present invention is not specifically limited, the video information be the player of advertisement to be put just
In the video information thrown in or will throw in, the video information is used for video data or the live fluxion that unique mark is thrown in
According to the embodiment of the present invention is not specifically limited, and the advertisement putting request of the transmission is an advertisement putting request, an advertisement
Throw in request and include video information.
Extraction unit 32, for according to the video information, extracting and the video information corresponding advertising message of difference.
Wherein, the advertising message of the extraction is stored in the preset memory locations in current server, and the present invention is implemented
Example is not specifically limited to the form of preset memory locations.
Judging unit 33, for basis and the video information corresponding advertising message of difference, judges the advertising message
Input with the presence or absence of overlap throw in.
Wherein, the advertising message can include the order thrown in, the interval for throwing in advertisement etc..
Adjustment unit 34, if judge that the input of the advertising message exists to overlap for judging unit 33 throwing in, adjusts institute
State advertising message.
If the input of the advertising message exists to overlap throwing in, the advertising message is adjusted.
Transmitting element 35, for sending advertisement putting request response, carries described in the advertisement putting request response
Advertising message after video information and adjustment.
Wherein, the video information and the advertising message after adjustment are carried in the advertisement putting request response, it is described
Advertising message includes ad content data and advertisement putting time, advertisement putting duration after adjustment.
It should be noted that its of each functional unit involved by a kind of delivery device of advertisement provided in an embodiment of the present invention
He accordingly describes, and may be referred to the correspondence description of method shown in Fig. 1, will not be described here.
A kind of delivery device of advertisement provided in an embodiment of the present invention, receives first more than one advertisement putting request, institute
Multiple video informations that advertisement to be put is carried in advertisement putting request are stated, then according to the video information, is extracted and institute
State video information and distinguish corresponding advertising message, further according to the video information corresponding advertising message of difference, judge described in
The input of advertising message is thrown in the presence or absence of overlapping, if judge that the input of the advertising message exists to overlap throwing in, adjustment is described
Advertising message, finally sends advertisement putting request response, carry in the advertisement putting request response video information and
Advertising message after adjustment.With current multiple players when advertisement is thrown in, it may appear that while throwing in the situation of multiple advertisements, make
Obtain multiple advertisements appearance overlap inputs to compare, the embodiment of the present invention is corresponding by adjusting video information according to preset fixed condition
The release time of advertisement, realize that the advertisement that client is thrown in is not overlapped, so as to improve the input efficiency of advertisement.
Further, implementing as Fig. 2 methods describeds, embodiments provides the input of another kind of advertisement
Device, as shown in figure 4, described device includes：Receiving unit 41, extraction unit 42, judging unit 43, adjustment unit 44, transmission
Unit 45.
Receiving unit 41, for receiving more than one advertisement putting request, carries in the advertisement putting request and needs to be thrown
Put multiple video informations of advertisement；
Extraction unit 42, for according to the video information, extracting and the video information corresponding advertising message of difference,
Include the release time of advertising message in the advertising message and throw in duration；
Judging unit 43, for basis and the video information corresponding advertising message of difference, judges the advertising message
Input with the presence or absence of overlap throw in；
Adjustment unit 44, if judge that the input of the advertising message exists to overlap for judging unit 43 throwing in, adjusts institute
State advertising message；
Transmitting element 45, for sending advertisement putting request response, carries described in the advertisement putting request response
Advertising message after video information and adjustment.
The judging unit 43, specifically for the release time according to the advertising message and input duration, judges described
The input of advertising message is thrown in the presence or absence of overlapping.
Further, the adjustment unit 44 includes：
Extraction module 4401, if for including time marking information in the advertising message, extracting again and being regarded with described
Frequency information distinguishes corresponding advertising message, and the time marking information is used to identify the release time of the advertising message to fix
Time；
Adjusting module 4402, if for not including time marking information in the advertising message, adjusting the advertisement letter
The release time of breath.
The extraction unit 42, specifically for according to the advertisement parameters, extracting and player identification information difference
Corresponding advertising message.
Wherein, the release time of advertising message is included in the advertising message and duration is thrown in, the release time is
The time for throwing in advertisement corresponding with video information, the release time of the advertisement of a length of input during the input.
The transmitting element 45, specifically for sending advertisement putting request response, takes in the advertisement putting request response
With the advertising message after the player identification information and adjustment.
Wherein, the player identification information and the advertisement letter after adjustment are carried in the advertisement putting request response
Breath.
It should be noted that each functional unit involved by the delivery device of another kind of advertisement provided in an embodiment of the present invention
Other are accordingly described, and may be referred to the correspondence description of method shown in Fig. 2, be will not be described here.
The delivery device of another kind of advertisement provided in an embodiment of the present invention, receives first more than one advertisement putting request,
Multiple video informations of advertisement to be put are carried in advertisement putting request, then according to the advertisement parameters, extract with
The player identification information distinguishes corresponding advertising message, include in the advertising message advertising message release time and
Duration is thrown in, the release time and input duration further according to the advertising message, whether the input for judging the advertising message deposits
Throw in overlapping, if the input of the advertising message exists to overlap throwing in, adjust the advertising message, finally send advertisement and throw
Request response is put, the player identification information and the advertising message after adjustment are carried in the advertisement putting request response.
With current multiple players when advertisement is thrown in, it may appear that while throwing in the situation of multiple advertisements so that weight occur in multiple advertisements
Folded input is compared, and the embodiment of the present invention is realized by judging whether release time of the advertisement of input in video information overlaps
The advertisement thrown in will be overlapped to be thrown according to the total time, so that the advertisement of the video information thrown in is not overlapped, so as to carrying
The input efficiency of high advertisement.
Device embodiment described above is only schematic, wherein the unit as separating component explanation can
To be or may not be physically separate, can be as the part that unit shows or may not be physics list
Unit, you can be located at a place, or can also be distributed on multiple NEs.It can according to the actual needs be selected
In some or all of module realizing the purpose of this embodiment scheme.Those of ordinary skill in the art are not paying creativeness
Work in the case of, you can to understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
Realize by the mode of software plus required general hardware platform, naturally it is also possible to by hardware.Based on such understanding, on
Stating the part that technical scheme substantially contributes in other words to prior art can be embodied in the form of software product, should
Computer software product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some fingers
Order is used so that a computer installation (can be personal computer, server, or network equipment etc.) performs each enforcement
Method described in some parts of example or embodiment.
Finally it should be noted that：Above example only to illustrate technical scheme, rather than a limitation；Although
The present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used
To modify to the technical scheme described in foregoing embodiments, or equivalent is carried out to which part technical characteristic；
And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and
Scope.
Claims (8)
1. a kind of put-on method of advertisement, it is characterised in that include：
More than one advertisement putting request is received, multiple videos letter of advertisement to be put is carried in the advertisement putting request
Breath；
According to the video information, extract and the video information corresponding advertising message of difference；
According to the video information corresponding advertising message of difference, judge that the input of the advertising message is thrown with the presence or absence of overlapping
Put；
If the input of the advertising message exists to overlap throwing in, the advertising message is adjusted；
Transmission advertisement putting request response, it is wide after carrying the video information and adjust in the advertisement putting request response
Announcement information.
2. method according to claim 1, it is characterised in that when the advertising message includes the advertisement putting time and throws in
Length, the basis and the video information corresponding advertising message of difference, judge the input of the advertising message with the presence or absence of weight
Folded input includes：
Release time and input duration according to the advertising message, the input for judging the advertising message is thrown with the presence or absence of overlapping
Put.
3. method according to claim 2, it is characterised in that if the input of the advertising message exists to overlap throwing
Put, then adjusting the advertising message includes：
If including time marking information in the advertising message, advertisement letter corresponding with video information difference is extracted again
Breath, the release time that the time marking information is used to identify the advertising message is the set time；
If not including time marking information in the advertising message, the release time of the advertising message is adjusted.
4. method according to claim 1, it is characterised in that the video information include player identification information and with institute
State advertisement parameters corresponding to player identification information；
It is described according to the video information, extraction distinguishes corresponding advertising message with the video information to be included：
According to the advertisement parameters, extract and the corresponding advertising message of the player identification information difference；
The transmission advertisement putting request response includes：
Advertisement putting request response is sent, in the advertisement putting request response player identification information and adjustment are carried
Advertising message afterwards.
5. a kind of delivery device of advertisement, it is characterised in that include：
Receiving unit, for receiving more than one advertisement putting request, in the advertisement putting request advertisement to be put is carried
Multiple video informations；
Extraction unit, for according to the video information, extracting and the video information corresponding advertising message of difference；
Judging unit, for basis and the video information corresponding advertising message of difference, judges the input of the advertising message
Throw in the presence or absence of overlapping；
Adjustment unit, if judge that the input of the advertising message exists to overlap for judging unit throwing in, adjusts the advertisement letter
Breath；
Transmitting element, for sending advertisement putting request response, carries the video letter in the advertisement putting request response
Advertising message after breath and adjustment.
6. device according to claim 5, it is characterised in that
The judging unit, specifically for the release time according to the advertising message and input duration, judges the advertisement letter
The input of breath is thrown in the presence or absence of overlapping.
7. device according to claim 6, it is characterised in that the adjustment unit includes：
Extraction module, if for including time marking information in the advertising message, extracting again and the video information point
Not corresponding advertising message, the release time that the time marking information is used to identify the advertising message is the set time；
Adjusting module, if for not including time marking information in the advertising message, adjusting the input of the advertising message
Time.
8. device according to claim 5, it is characterised in that the video information include player identification information and with institute
State advertisement parameters corresponding to player identification information；
The extraction unit, specifically for according to the advertisement parameters, extracting corresponding with the player identification information difference
Advertising message；
The transmitting element, specifically for sending advertisement putting request response, carries in the advertisement putting request response
State player identification information and the advertising message after adjustment.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610827415.5A CN106658052A (en) | 2016-09-14 | 2016-09-14 | Advertisement putting method and advertisement putting device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610827415.5A CN106658052A (en) | 2016-09-14 | 2016-09-14 | Advertisement putting method and advertisement putting device |
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| CN106658052A true CN106658052A (en) | 2017-05-10 |
Family
ID=58852081
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610827415.5A Pending CN106658052A (en) | 2016-09-14 | 2016-09-14 | Advertisement putting method and advertisement putting device |
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| CN113902483A (en) * | 2021-10-15 | 2022-01-07 | 广州市丰申网络科技有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
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