CN104363483B - A kind of advertisement sending method and device based on video pictures - Google Patents

A kind of advertisement sending method and device based on video pictures Download PDF

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Publication number
CN104363483B
CN104363483B CN201410709648.6A CN201410709648A CN104363483B CN 104363483 B CN104363483 B CN 104363483B CN 201410709648 A CN201410709648 A CN 201410709648A CN 104363483 B CN104363483 B CN 104363483B
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video
file
target
version
content
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CN104363483A (en
Inventor
李典
邓治民
张超
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server

Abstract

The embodiment of the invention discloses a kind of advertisement sending method and device based on video pictures.Wherein, what server receiving terminal was sent carries the video on-demand request that target identities mark and target video are identified；It is determined that the pre-determined advertisement material group corresponding to the original object video file identified with target video；Based on target identities identifier, the target version of current desired pre-determined advertisement material is determined；By the target playing sequence information in the pre-determined advertisement material for belonging to target version and the video data of file with the file identification corresponding to the first video playback time section given by target playing sequence information feeds back to terminal, to cause the video data received by terminal plays, according to target playing sequence information request broadcasting original object video file or the clip file comprising ad content, so as to push the ad content in clip file to user in video request-program process, and then realize the personalized dispensing of ad content.

Description

A kind of advertisement sending method and device based on video pictures
Technical field
The present invention relates to field of video processing, more particularly to a kind of advertisement sending method and device based on video pictures.
Background technology
In the prior art, the advertisement pushing mode for being directed to video-on-demand service generally includes paster mode and based on video The advertisement pushing mode (i.e. advertisement implantation form) of picture.Wherein, so-called paster mode, i.e., playing it in original video files The preceding video that first breaks for commercialsy, or, break for commercialsy video in the middle of original video files broadcasting.But, when this advertisement is played Need user to wait, Consumer's Experience is poor, therefore, bumper advertisements duration is restricted, ultimately result in the wide of video request program generation Accuse value also therefore limited.And the so-called advertisement pushing mode based on video pictures, it is often referred to be implanted into extensively in video capture Accuse, or, the article in original video files is replaced with into advertising items or directly in original video after the completion of video capture Advertising items are added in file.The drawbacks of bumper advertisements can be avoided due to the advertisement pushing mode based on video pictures, therefore Become more popular mode.
But, it has been found that for same video file, utilizing the existing advertisement pushing based on video pictures The ad content that mode is pushed is for all with being per family the same, and the personalized dispensing degree of ad content is inadequate, it is impossible to Different demands of the users different in practical application to ad content are met, the advertisement value produced by video is eventually affected.
The content of the invention
Based on above mentioned problem, the embodiment of the invention discloses a kind of advertisement sending method and device based on video pictures, To cause during the same video file of different user program request, different ad contents can be watched in on-demand process, so that real The individual character of existing ad content is delivered.Technical scheme is as follows：
In a first aspect, the embodiments of the invention provide a kind of advertisement sending method based on video pictures, applied to service Device；Methods described includes：
The video on-demand request that receiving terminal is sent, wherein, the video on-demand request carries target identities identifier With the target video mark of institute order video file；Wherein, the target identities identifier is the user's point for holding the terminal Broadcast the identification information utilized during video file；
It is determined that the pre-determined advertisement material group corresponding to the original object video file identified with the target video；Its In, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, and the pre-determined advertisement material of each version includes should The playing sequence information of version is integrated with the clip file of ad content with least one；Wherein, the playing sequence packet Include the corresponding relation on video playback time section, the file identification of this period file to be played, fractional time section；Wherein, The clip file of ad content that is integrated with is to the bag extracted after the original object video file integrated commercial content Video segment containing ad content, described period file to be played includes the original object video file or fragment text Part；
Based on the target identities identifier, the target version of current desired pre-determined advertisement material is determined；
By the target playing sequence information in the pre-determined advertisement material for belonging to the target version and with the target The video data of the file of the file identification corresponding to first video playback time section given by playing sequence information feeds back to The terminal, to have described in the terminal plays during the first video playback given by the target playing sequence information Between file identification corresponding to section file video data, also, according to regarding given by the target playing sequence information Frequency reproduction time section and corresponding fractional time section, played to server request has corresponding video reproduction time section institute right successively The original object video file of file identification or the video data of clip file are answered, so as to be pushed away in video request-program process to user Send the ad content in clip file.
Optionally, the building mode of the pre-determined advertisement material of any one version corresponding to the original object video file Including：
In the video segment for the predetermined amount of time that the ad content of predetermined version is incorporated into original object video file；
The video segment for including ad content is extracted from the original object video file for being integrated with ad content；
It regard the video segment for including ad content extracted as the clip file for including ad content；
Playing sequence relation based on the clip file Yu the target video file, construction is included on video playback Period, the file identification of this period file to be played, the playing sequence information of the corresponding relation of fractional time section；
Wherein, described period file to be played includes the original object video file or clip file.
Optionally, the first two field picture of at least one clip file for being integrated with ad content is I frame forms Image；Of each video segment beyond video segment corresponding to the removing of the original object video file and clip file One two field picture is the image of I frame forms.
Optionally, it is described to be based on the target identities identifier, the target version of current desired pre-determined advertisement material is determined, Including：
According to structure that be directed to the original object video file and advance on identification identifier and ad material The corresponding relation of version, determines the ad material version corresponding to the target identities identifier；
Using the ad material version determined as current desired pre-determined advertisement material target version.
Optionally, it is described to be based on the target identities identifier, the target version of current desired pre-determined advertisement material is determined, Including：
Obtain targeted customer's characteristic information corresponding to the pre-recorded target identities identifier；
Analysis draws the target preassigned information in targeted customer's characteristic information；
Foundation is directed to the plain on preassigned information and advertisement of the original object video file and advance structure The corresponding relation of material version, determines the ad material version corresponding to the target preassigned information；
Using the ad material version determined as current desired pre-determined advertisement material target version.
Optionally, targeted customer's characteristic information includes：Video history access information, accordingly, the target make a reservation for Standard information includes：Most video content types in the video history access information；
Or,
Targeted customer's characteristic information includes：History of advertising viewing information, accordingly, the target preassigned information Including：Most advertisement contents types in the history of advertising viewing information.
Second aspect, the embodiments of the invention provide a kind of advertisement sending method based on video pictures, applied to terminal； Methods described includes：
The video request program instruction that user sends is received, the video request program instruction carries user institute order video file Target video is identified；
The video request program instruction is responded, the video request program for carrying the target video mark and identification identifier is built Request；Wherein, the mark letter utilized when the target identities identifier is the user's order video file for holding the terminal Breath；
The video on-demand request is sent to server, to cause the server receiving the video on-demand request Afterwards, it is determined that pre-determined advertisement material group corresponding to the original object video file identified with the target video, and based on institute Target identities identifier is stated, the target version of current desired pre-determined advertisement material is determined, and then the target version will be belonged to Target playing sequence information in pre-determined advertisement material and with the first video given by the target playing sequence information The video data of the file of file identification corresponding to reproduction time section feeds back to the terminal；Wherein, the pre-determined advertisement element Material group includes the pre-determined advertisement material of different editions, and the pre-determined advertisement material of each version includes the playing sequence information of the version The clip file of ad content is integrated with least one；Wherein, the playing sequence information is included on video playback time The corresponding relation of section, the file identification of this period file to be played, fractional time section；Wherein, it is described to be integrated with ad content Clip file for the piece of video for including ad content extracted after the original object video file integrated commercial content Section, described period file to be played includes the original object video file or clip file；
Receive the server feedback target playing sequence information and with the target playing sequence information to The video data of the file of the file identification corresponding to first video playback time section gone out；
Play the text corresponding to the first video playback time section with given by the target playing sequence information The video data of the file of part mark；
Also, according to the video playback time section and corresponding fractional time given by the target playing sequence information Section, asks to play the original object video file with the corresponding file identification of corresponding video reproduction time section successively to server Or the video data of clip file, so as to push the ad content in clip file to user in video request-program process.
The third aspect, the embodiments of the invention provide a kind of advertisement pushing device based on video pictures, applied to service Device；Described device includes：
Video on-demand request receiving module, the video on-demand request sent for receiving terminal, wherein, the video request program Request carries the target video mark of target identities identifier and institute's order video file；Wherein, the target identities mark Accord with the identification information utilized during user's order video file to hold the terminal；
Material group determining module, for determining corresponding to the original object video file with target video mark Pre-determined advertisement material group；Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, each version it is pre- Determine the clip file that playing sequence information of the ad material including the version is integrated with ad content with least one；Wherein, institute Stating playing sequence information is included on video playback time section, the file identification of this period file to be played, fractional time section Corresponding relation；Wherein, the clip file for being integrated with ad content is to the original object video file integrated commercial That is extracted after content includes the video segment of ad content, and described period file to be played is regarded including the original object Frequency file or clip file；
Material version determining module, for based on the target identities identifier, determining current desired pre-determined advertisement material Target version；
Data feedback module, for by the target playing sequence information in the pre-determined advertisement material for belonging to the target version And the file with the file identification corresponding to the first video playback time section given by the target playing sequence information Video data feed back to the terminal, with cause described in the terminal plays have the target playing sequence information given by First video playback time section corresponding to file identification file video data, also, according to the target play it is suitable Video playback time section and corresponding fractional time section given by sequence information, have to server request broadcasting accordingly regard successively The original object video file or the video data of clip file of the corresponding file identification of frequency reproduction time section, so that in video point During broadcasting the ad content in clip file is pushed to user.
Optionally, the pre-determined advertisement material of any one version corresponding to the original object video file structure side Formula includes：
In the video segment for the predetermined amount of time that the ad content of predetermined version is incorporated into original object video file；
The video segment for including ad content is extracted from the original object video file for being integrated with ad content；
It regard the video segment for including ad content extracted as the clip file for including ad content；
Playing sequence relation based on the clip file Yu the target video file, construction is included on video playback Period, the file identification of this period file to be played, the playing sequence information of the corresponding relation of fractional time section；
Wherein, described period file to be played includes the original object video file or clip file.
Optionally, the first two field picture of at least one clip file for being integrated with ad content is I frame forms Image；Of each video segment beyond video segment corresponding to the removing of the original object video file and clip file One two field picture is the image of I frame forms.
Optionally, the material version determining module, including：
First corresponding relation processing unit, the original object video file and advance structure is directed to for foundation On identification identifier and the corresponding relation of ad material version, the ad material corresponding to the target identities identifier is determined Version；
First material version determining unit, the ad material version for that will be determined is used as current desired pre-determined advertisement The target version of material.
Optionally, the material version determining module, including：
Targeted customer's characteristic information determining unit, corresponding to the target identities identifier pre-recorded for obtaining Targeted customer's characteristic information；
Target preassigned information obtainment unit, makes a reservation for for analyzing the target drawn in targeted customer's characteristic information Standard information；
Second corresponding relation processing unit, the original object video file and advance structure is directed to for foundation On preassigned information and the corresponding relation of ad material version, the advertisement corresponding to the target preassigned information is determined Material version；
Second material version determining unit, the ad material version for that will be determined is used as current desired pre-determined advertisement The target version of material.
Optionally, targeted customer's characteristic information includes：Video history access information, accordingly, the target make a reservation for Standard information includes：Most video content types in the video history access information；
Or,
Targeted customer's characteristic information includes：History of advertising viewing information, accordingly, the target preassigned information Including：Most advertisement contents types in the history of advertising viewing information.
Fourth aspect, the embodiments of the invention provide a kind of advertisement pushing device based on video pictures, applied to terminal； Described device includes：
Video request program command reception module, for receiving the video request program instruction that user sends, the video request program instruction Carry the target video mark of user institute order video file；
Video request program instructs respond module, and for responding the video request program instruction, structure carries the target video The video on-demand request of mark and identification identifier；Wherein, the target identities identifier is the user's point for holding the terminal Broadcast the identification information utilized during video file；
Video on-demand request sending module, for sending the video on-demand request to server, to cause the service Device is after the video on-demand request is received, it is determined that corresponding to the original object video file identified with the target video Pre-determined advertisement material group, and based on the target identities identifier, determine the target version of current desired pre-determined advertisement material, And then played by the target playing sequence information in the pre-determined advertisement material for belonging to the target version and with the target The video data of the file of the file identification corresponding to first video playback time section given by order information feeds back to described Terminal；Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version Playing sequence information including the version is integrated with the clip file of ad content with least one；Wherein, the playing sequence Information includes the corresponding relation on video playback time section, the file identification of this period file to be played, fractional time section； Wherein, the clip file of ad content that is integrated with is to being extracted after the original object video file integrated commercial content The video segment for including ad content, described period file to be played include the original object video file or fragment File；
Data reception module, for receiving the target playing sequence information of the server feedback and with the target The video data of the file of the file identification corresponding to first video playback time section given by playing sequence information；
Data playback module, for playing the first video playback with given by the target playing sequence information The video data of the file of file identification corresponding to period；
Data processing module, for according to the video playback time section given by the target playing sequence information and accordingly Fractional time section, ask to play the original mesh with the corresponding file identification of corresponding video reproduction time section successively to server Video file or the video data of clip file are marked, so as to push the advertisement in clip file to user in video request-program process Content.
It can be seen that, in this programme, the pre-determined advertisement material of different editions is set for original object video in the server in advance； When the terminal request original object video file, server feeds back the video data and base of original object video file to terminal The pre-determined advertisement material for the target version determined in identification identifier, and the terminal is integrated and plays original object video file Video data and target version pre-determined advertisement material in clip file video data.Therefore, can by this programme So that during the same video file of different user program request, different ad contents can be watched in on-demand process, so as to realize The individual character of ad content is delivered.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these accompanying drawings.
A kind of advertisement sending method based on video pictures that Fig. 1 is provided by the embodiment of the present invention from server side Flow chart；
A kind of stream for advertisement sending method based on video pictures that Fig. 2 is provided by the embodiment of the present invention from terminal point Cheng Tu；
The clip file comprising ad content and the pass of original object video file that Fig. 3 is provided by the embodiment of the present invention The schematic diagram of system；
A kind of advertisement pushing device based on video pictures that Fig. 4 is provided by the embodiment of the present invention from server side Structural representation；
A kind of knot for advertisement pushing device based on video pictures that Fig. 5 is provided by the embodiment of the present invention from terminal point Structure schematic diagram.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.
From the angle of server, the embodiments of the invention provide a kind of advertisement sending method based on video pictures, so that Different user program request same video file when, different ad contents can be watched in on-demand process, so as to realize wide The individual character for accusing content is delivered.It should be noted that the server is the server for being responsible for video-on-demand service.
As shown in figure 1, from the angle of server, a kind of advertisement based on video pictures that the embodiment of the present invention is provided is pushed away Delivery method, may include steps of：
S101, the video on-demand request that receiving terminal is sent；
Wherein, the video on-demand request carries the target video mark of target identities identifier and institute's order video file Know；Wherein, the identification information utilized when the target identities identifier is the user's order video file for holding the terminal. In practical application, the target identities identifier can be the physical address or IP address of terminal, it is of course also possible to be accessed for user The user account being based on during server, this is all rational.
S102, it is determined that the pre-determined advertisement material group corresponding to the original object video file identified with the target video；
It should be noted that being to need to set different versions as the video file of advertisement pushing carrier in the server in advance This pre-determined advertisement material so that need the video file as advertisement pushing carrier to that should have respective pre-determined advertisement material Group, and set up the corresponding relation of pre-determined advertisement material group and video labeling.And then, receive terminal transmission carry target , can be corresponding with video labeling based on pre-determined advertisement material group after video labeling and the video on-demand request of target identities mark Relation, it is determined that locking corresponding pre-determined advertisement material group with the original object video file that the target video is identified.
Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, the pre-determined advertisement element of each version Playing sequence information of the material including the version is integrated with the clip file of ad content with least one；Wherein, the playing sequence Information includes the corresponding relation on video playback time section, the file identification of this period file to be played, fractional time section； Wherein, this is integrated with the clip file of ad content for the bag extracted after the original object video file integrated commercial content Video segment containing ad content, this period file to be played includes the original object video file or clip file.
Specifically, the building mode of the pre-determined advertisement material of any one version corresponding to the original object video file Including：
In the video segment for the predetermined amount of time that the ad content of predetermined version is incorporated into original object video file；
The video segment for including ad content is extracted from the original object video file for being integrated with ad content；
It regard the video segment for including ad content extracted as the clip file for including ad content；
Playing sequence relation based on the clip file Yu the target video file, construction is included on video playback time The playing sequence information of section, the corresponding relation of the file identification of this period file to be played, fractional time section；
Wherein, this period file to be played includes the original object video file or clip file.
It is emphasized that the structure of the pre-determined advertisement material of any one version of the above-mentioned original object video file Build that mode is merely exemplary, should not constitute the restriction to the embodiment of the present invention.And it is possible to will be pre- by prior art The ad content for determining version is incorporated into the video segment of the predetermined amount of time in original object video file.
S103, based on the target identities identifier, determines the target version of current desired pre-determined advertisement material；
Because the corresponding pre-determined advertisement material group of original object video file includes the pre-determined advertisement material of different editions, It is thus necessary to determine that going out the target version of the current desired pre-determined advertisement material of the terminal, so as to realize the individual character of ad content Deliver.
In one implementation, it can be built in advance on identification identifier and advertisement for the original object video file The corresponding relation of material version, so as to determine the target version of current desired pre-determined advertisement material based on the corresponding relation.Tool Body, it is described to be based on the target identities identifier, the target version of current desired pre-determined advertisement material is determined, can be included：
According to structure that be directed to the original object video file and advance on identification identifier and ad material version This corresponding relation, determines the ad material version corresponding to the target identities identifier；
Using the ad material version determined as current desired pre-determined advertisement material target version.
And in another implementation, can be built in advance for the original object video file on preassigned information With the corresponding relation of ad material version, so as to determine the target of current desired pre-determined advertisement material based on the corresponding relation Version, wherein, preassigned information is that the information drawn is analyzed from targeted customer's characteristic information.Specifically, described be based on institute Target identities identifier is stated, the target version of current desired pre-determined advertisement material is determined, can include：
Obtain targeted customer's characteristic information corresponding to the pre-recorded target identities identifier；
Analysis draws the target preassigned information in targeted customer's characteristic information；
According to structure that be directed to the original object video file and advance on preassigned information and ad material The corresponding relation of version, determines the ad material version corresponding to the target preassigned information；
Using the ad material version determined as current desired pre-determined advertisement material target version.
Specifically, targeted customer's characteristic information can include：Video history access information, accordingly, the target make a reservation for Standard information can include：Most video content types in the video history access information；
Or,
Targeted customer's characteristic information can include：History of advertising viewing information, accordingly, the target preassigned information It can include：Most advertisement contents types in the history of advertising viewing information.
Wherein, the video content types can include：TV play type, variety entertainment type, film types etc.；And The advertisement contents type can include：Household type, household electrical appliances type, car category, digital type etc..Certainly, if the mesh Mark identification identifier is user account, now, and targeted customer's characteristic information can also be the corresponding personal letter of the user account Breath, and the target preassigned information can be：Age information.
S104, by the target playing sequence information in the pre-determined advertisement material for belonging to the target version and with the target The video data of the file of the file identification corresponding to first video playback time section given by playing sequence information feeds back to The terminal.
Wherein, after the target version of current desired pre-determined advertisement material is determined, the target version will can be belonged to Target playing sequence information in pre-determined advertisement material and broadcast with the first video given by the target playing sequence information The video data for putting the file of the file identification corresponding to the period feeds back to the terminal.It is understood that with the target The file of the file identification corresponding to first video playback time section given by playing sequence information is probably comprising in advertisement The clip file or original object video file of appearance, this is all rational.It is emphasized that due to belonging to the target version Target playing sequence information in pre-determined advertisement material is for video data, and data volume is minimum, therefore, and server can be with The target playing sequence information being quickly completed in the pre-determined advertisement material for belonging to the target version is sent, and last very long comes Complete the file with the file identification corresponding to the first video playback time section given by the target playing sequence information Video data is sent.
Accordingly, the terminal plays have the first video playback time section institute given by the target playing sequence information right The video data of the file for the file identification answered, also, according to the video playback time given by the target playing sequence information Section and corresponding fractional time section, played to server request has the corresponding file identification of corresponding video reproduction time section successively Original object video file or clip file video data so that in video request-program process to user push clip file In ad content.
Further, it will be appreciated by persons skilled in the art that for the original object video text including P frames, I frames For part, due to I two field pictures can as random access reference point, the video frame images before being not necessarily based on it are solved Analysis, and the parsing of P two field pictures is needed based on P two field pictures or I two field pictures before, therefore, in order to reduce the parsing video of terminal Operand during data, so as to improve parsing speed, at least one is integrated with the first two field picture of the clip file of ad content It can be the image of I frame forms；First two field picture of each video segment of the original object video file is I frame forms Image, each video segment is video segment in addition to the video segment corresponding to the clip file so that Obtain when video segment is played in switching, can quickly parse and play the first two field picture, without reference to frame of video figure before Picture.
For the sake of clarity, the clip file comprising ad content and the pass of original object video file are introduced in citing below System.
As shown in figure 3, video 1 is original object video file, video 2 is the first fragment text comprising ad content Part, video 3 is the second clip file comprising ad content.Wherein, video 2 is relative with the video segment 1 in video 1 Should, i.e. the video 2 is to the video segment 1 comprising ad content extracted after the integrated commercial contents of video 1；video 3 is corresponding with the video segment 2 in video 1, i.e. the video3 is to including for being extracted after the integrated commercial contents of video 1 The video segment 2 of ad content.For the pre-determined advertisement material comprising video2, video3, its playing sequence included Information may be referred to table 1 below：
Table 1
Wherein, the identification identifier if based on terminal determines that the current desired pre-determined advertisement material of terminal is above-mentioned During pre-determined advertisement material comprising video2 and video3, server can feed back to the terminal table 1 in feedback terminal data In playing sequence information and video1 period [0-T1) video data, terminal obtain the table 1 in playing sequence After information and video data, received video data can be played, and it is possible to successively please according to the playing sequence information Ask and play：The video data of Video2 period [0- (T2-T1)], the video data of Video1 period (T2-T3), The video data of Video3 period [0- (T4-T3)] and Video1 period (T4-T5] video data, realize successively During playing video file, the purpose of ad content is delivered in personalization.
It should be noted that being only a kind of signal based on Fig. 3 citings carried out, it should not constitute to the present invention's It is any to limit.
It can be seen that, in this programme, the pre-determined advertisement material of different editions is set for original object video in the server in advance； When the terminal request original object video file, server feeds back the video data and base of original object video file to terminal The pre-determined advertisement material for the target version determined in identification identifier, and the terminal is integrated and plays original object video file Video data and target version pre-determined advertisement material in clip file video data.Therefore, can by this programme So that during the same video file of different user program request, different ad contents can be watched in on-demand process, so as to realize The individual character of ad content is delivered.
From the angle of terminal, the embodiments of the invention provide a kind of advertisement sending method based on video pictures, to cause During the same video file of different user program request, different ad contents can be watched in on-demand process, so as to realize advertisement The individual character of content is delivered.Also, in actual applications, the terminal can be tablet personal computer, smart mobile phone, notebook computer or platform Formula computer, etc.；And realize that the functional software of the advertisement sending method based on video pictures that the present embodiment is provided can be Video playback client software in terminal.
As shown in Fig. 2 from the angle of terminal, a kind of advertisement pushing based on video pictures that the embodiment of the present invention is provided Method, may include steps of：
As shown in Fig. 2 a kind of advertisement sending method based on video pictures, may include steps of：
S201, receives the video request program instruction that user sends；
Specifically, video request program instruction carries the target video mark of user institute order video file.
S202, responds video request program instruction, builds the video point for carrying target video mark and identification identifier Broadcast request；
Wherein, after terminal receives the video request program for the being directed to a certain video file instruction that user sends, it can ring Should video request program instruction, and then build carry the target video mark and identification identifier video on-demand request.Wherein, The identification information that the target identities identifier is utilized when being the user's order video file for holding the terminal.In practical application In, the target identities identifier can be the physical address or IP address of terminal, it is of course also possible to when being user access server The user account being based on, this is all rational.
S203, the video on-demand request is sent to server；
After the video on-demand request for carrying target video mark and identification identifier is built, it can be sent out to server Give the video on-demand request.Accordingly, the server is after the video on-demand request is received, it is determined that with the target video mark Pre-determined advertisement material group corresponding to the original object video file of knowledge, and based on the target identities identifier, it is determined that current institute The target version of pre-determined advertisement material is needed, and then the target playing sequence in the pre-determined advertisement material for belonging to the target version is believed Breath and the file with the file identification corresponding to the first video playback time section given by the target playing sequence information Video data feed back to the terminal.
Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, the pre-determined advertisement element of each version Playing sequence information of the material including the version is integrated with the clip file of ad content with least one；Wherein, the playing sequence Information includes the corresponding relation on video playback time section, the file identification of this period file to be played, fractional time section； Wherein, the clip file of ad content is integrated with for including for being extracted after the original object video file integrated commercial content The video segment of ad content, this period file to be played includes the original object video file or clip file.
S204, receive the server feedback target playing sequence information and with the target playing sequence information to The video data of the file of the file identification corresponding to first video playback time section gone out；
S205, is played with the file corresponding to the first video playback time section given by the target playing sequence information The video data of the file of mark；
S206, according to the video playback time section and corresponding fractional time section given by the target playing sequence information, Successively to server ask to play original object video file with the corresponding file identification of corresponding video reproduction time section or The video data of clip file, so as to push the ad content in clip file to user in video request-program process.
Wherein, the terminal can be played with target playing sequence letter after the data that server is fed back are received The video data of the file of file identification corresponding to the given first video playback time section of breath, also, according to the target Video playback time section and corresponding fractional time section given by playing sequence information, have to server request broadcasting successively The original object video file or the video data of clip file of the corresponding file identification of corresponding video reproduction time section, so that In video request-program process the ad content in clip file is pushed to user.It is emphasized that with the target playing sequence The file of the file identification corresponding to first video playback time section given by information is probably the fragment comprising ad content File or original object video file, this is all rational.
It can be seen that, in this programme, the pre-determined advertisement material of different editions is set for original object video in the server in advance； When the terminal request original object video file, server feeds back the video data and base of original object video file to terminal The pre-determined advertisement material for the target version determined in identification identifier, and the terminal is integrated and plays original object video file Video data and target version pre-determined advertisement material in clip file video data.Therefore, can by this programme So that during the same video file of different user program request, different ad contents can be watched in on-demand process, so as to realize The individual character of ad content is delivered.
Corresponding to a kind of above-mentioned advertisement pushing device based on video pictures provided from server side, such as Fig. 4 institutes Show, the embodiment of the present invention additionally provides a kind of advertisement pushing device based on video pictures, applied to server；Described device can With including：
Video on-demand request receiving module 410, the video on-demand request sent for receiving terminal, wherein, the video Order request carries the target video mark of target identities identifier and institute's order video file；Wherein, the target identities The identification information that identifier is utilized when being the user's order video file for holding the terminal；
Material group determining module 420, for determining that the original object video file institute with target video mark is right The pre-determined advertisement material group answered；Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, each version Pre-determined advertisement material including the version playing sequence information and at least one be integrated with the clip file of ad content；Its In, when the playing sequence information is included on video playback time section, the file identification of this period file to be played, fragment Between section corresponding relation；Wherein, the clip file for being integrated with ad content is that the original object video file is integrated That is extracted after ad content includes the video segment of ad content, and described period file to be played includes the original mesh Mark video file or clip file；
Material version determining module 430, for based on the target identities identifier, determining current desired pre-determined advertisement element The target version of material；
Data feedback module 440, for by the target playing sequence in the pre-determined advertisement material for belonging to the target version Information and with the file identification corresponding to the first video playback time section given by the target playing sequence information The video data of file feeds back to the terminal, to have the target playing sequence information institute described in the terminal plays The video data of the file of the file identification corresponding to first video playback time section provided, also, broadcast according to the target The video playback time section and corresponding fractional time section given by order information are put, played to server request has phase successively Answer the original object video file or the video data of clip file of the corresponding file identification of video playback time section, thus regarding Frequency pushes the ad content in clip file to user during broadcasting.
It can be seen that, in this programme, the pre-determined advertisement material of different editions is set for original object video in the server in advance； When the terminal request original object video file, server feeds back the video data and base of original object video file to terminal The pre-determined advertisement material for the target version determined in identification identifier, and the terminal is integrated and plays original object video file Video data and target version pre-determined advertisement material in clip file video data.Therefore, can by this programme So that during the same video file of different user program request, different ad contents can be watched in on-demand process, so as to realize The individual character of ad content is delivered.
Specifically, the pre-determined advertisement material of any one version corresponding to the original object video file structure side Formula includes：
In the video segment for the predetermined amount of time that the ad content of predetermined version is incorporated into original object video file；
The video segment for including ad content is extracted from the original object video file for being integrated with ad content；
It regard the video segment for including ad content extracted as the clip file for including ad content；
Playing sequence relation based on the clip file Yu the target video file, construction is included on video playback Period, the file identification of this period file to be played, the playing sequence information of the corresponding relation of fractional time section；
Wherein, described period file to be played includes the original object video file or clip file.
Specifically, the first two field picture of at least one clip file for being integrated with ad content is I frame forms Image；Of each video segment beyond video segment corresponding to the removing of the original object video file and clip file One two field picture is the image of I frame forms.
Specifically, the material version determining module 430, can include：
First corresponding relation processing unit, the original object video file and advance structure is directed to for foundation On identification identifier and the corresponding relation of ad material version, the ad material corresponding to the target identities identifier is determined Version；
First material version determining unit, the ad material version for that will be determined is used as current desired pre-determined advertisement The target version of material.
Specifically, the material version determining module 430, can include：
Targeted customer's characteristic information determining unit, corresponding to the target identities identifier pre-recorded for obtaining Targeted customer's characteristic information；
Target preassigned information obtainment unit, makes a reservation for for analyzing the target drawn in targeted customer's characteristic information Standard information；
Second corresponding relation processing unit, the original object video file and advance structure is directed to for foundation On preassigned information and the corresponding relation of ad material version, the advertisement corresponding to the target preassigned information is determined Material version；
Second material version determining unit, the ad material version for that will be determined is used as current desired pre-determined advertisement The target version of material.
Specifically, targeted customer's characteristic information can include：Video history access information, accordingly, the target Preassigned information includes：Most video content types in the video history access information；
Or,
Targeted customer's characteristic information can include：History of advertising viewing information, accordingly, the target preassigned Information includes：Most advertisement contents types in the history of advertising viewing information.
Corresponding to a kind of above-mentioned advertisement sending method based on video pictures provided from terminal point, as shown in figure 5, The embodiment of the present invention additionally provides a kind of advertisement pushing device based on video pictures, applied to terminal；Described device can be wrapped Include：
Video request program command reception module 510, for receiving the video request program instruction that user sends, the video request program refers to Order carries the target video mark of user institute order video file；
Video request program instructs respond module 520, and for responding the video request program instruction, structure carries the target and regarded Frequency marking knows the video on-demand request with identification identifier；Wherein, the target identities identifier is the user for holding the terminal The identification information utilized during order video file；
Video on-demand request sending module 530, for sending the video on-demand request to server, to cause the clothes Device be engaged in after the video on-demand request is received, it is determined that right with the original object video file institute that the target video is identified The pre-determined advertisement material group answered, and based on the target identities identifier, determine the target version of current desired pre-determined advertisement material This, and then broadcast by the target playing sequence information in the pre-determined advertisement material for belonging to the target version and with the target The video data for putting the file of the file identification corresponding to the section of the first video playback time given by order information feeds back to institute State terminal；Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, the pre-determined advertisement element of each version Playing sequence information of the material including the version is integrated with the clip file of ad content with least one；Wherein, it is described to play suitable Sequence information includes closing on the correspondence of video playback time section, the file identification of this period file to be played, fractional time section System；Wherein, the clip file of ad content that is integrated with is to institute after the original object video file integrated commercial content The video segment for include ad content extracted, described period file to be played including the original object video file or Clip file；
Data reception module 540, for receiving the target playing sequence information of the server feedback and with described The video data of the file of the file identification corresponding to first video playback time section given by target playing sequence information；
Data playback module 550, for playing the first video with given by the target playing sequence information The video data of the file of file identification corresponding to reproduction time section；
Data processing module 560, for according to given by the target playing sequence information video playback time section and Corresponding fractional time section, asks to play the original with the corresponding file identification of corresponding video reproduction time section successively to server The video data of beginning target video file or clip file, so as to be pushed in video request-program process to user in clip file Ad content.
It can be seen that, in this programme, the pre-determined advertisement material of different editions is set for original object video in the server in advance； When the terminal request original object video file, server feeds back the video data and base of original object video file to terminal The pre-determined advertisement material for the target version determined in identification identifier, and the terminal is integrated and plays original object video file Video data and target version pre-determined advertisement material in clip file video data.Therefore, can by this programme So that during the same video file of different user program request, different ad contents can be watched in on-demand process, so as to realize The individual character of ad content is delivered.
For system or device embodiment, because it is substantially similar to embodiment of the method, so the comparison of description is simple Single, the relevent part can refer to the partial explaination of embodiments of method.
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality Body or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or deposited between operating In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to Nonexcludability is included, so that process, method, article or equipment including a series of key elements not only will including those Element, but also other key elements including being not expressly set out, or also include being this process, method, article or equipment Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that Also there is other identical element in process, method, article or equipment including the key element.
Can one of ordinary skill in the art will appreciate that realizing that all or part of step in above method embodiment is To instruct the hardware of correlation to complete by program, described program can be stored in computer read/write memory medium, The storage medium designated herein obtained, such as：ROM/RAM, magnetic disc, CD etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all Any modification, equivalent substitution and improvements made within the spirit and principles in the present invention etc., are all contained in protection scope of the present invention It is interior.

Claims (14)

1. a kind of advertisement sending method based on video pictures, it is characterised in that applied to server；Methods described includes：
The video on-demand request that receiving terminal is sent, wherein, the video on-demand request carries target identities identifier and institute The target video mark of order video file；Wherein, the target identities identifier is that the user's program request for holding the terminal is regarded The identification information utilized during frequency file；
It is determined that the pre-determined advertisement material group corresponding to the original object video file identified with the target video；Wherein, institute Stating pre-determined advertisement material group includes the pre-determined advertisement material of different editions, and the pre-determined advertisement material of each version includes the version Playing sequence information is integrated with the clip file of ad content with least one；Wherein, the playing sequence information include on The corresponding relation of video playback time section, the file identification of this period file to be played, fractional time section；Wherein, it is described whole Closing has the clip file of ad content to include advertisement to what is extracted after the original object video file integrated commercial content The video segment of content, described period file to be played includes the original object video file or clip file, described File identification described in fractional time Duan Weiyu is corresponding, file to be played is played within this period video data time is gone through Journey；
Based on the target identities identifier, the target version of current desired pre-determined advertisement material is determined；
Played by the target playing sequence information in the pre-determined advertisement material for belonging to the target version and with the target The video data of the file of the file identification corresponding to first video playback time section given by order information feeds back to described Terminal, to have described in the terminal plays the first video playback time section given by the target playing sequence information The video data of the file of corresponding file identification, also, broadcast according to the video given by the target playing sequence information Period and corresponding fractional time section are put, played to server request has the corresponding text of corresponding video reproduction time section successively The original object video file of part mark or the video data of clip file, so as to push piece to user in video request-program process Ad content in segment file.
2. according to the method described in claim 1, it is characterised in that any one version corresponding to the original object video file The building mode of this pre-determined advertisement material includes：
In the video segment for the predetermined amount of time that the ad content of predetermined version is incorporated into original object video file；
The video segment for including ad content is extracted from the original object video file for being integrated with ad content；
It regard the video segment for including ad content extracted as the clip file for including ad content；
Playing sequence relation based on the clip file Yu the target video file, construction is included on video playback time The playing sequence information of section, the corresponding relation of the file identification of this period file to be played, fractional time section；
Wherein, described period file to be played includes the original object video file or clip file.
3. according to the method described in claim 1, it is characterised in that it is described at least one be integrated with the clip file of ad content The first two field picture be I frame forms image；First two field picture of each video segment of the original object video file is equal For the image of I frame forms, each video segment is the piece of video in addition to the video segment corresponding to the clip file Section.
4. according to the method described in claim 1, it is characterised in that described to be based on the target identities identifier, it is determined that currently The target version of required pre-determined advertisement material, including：
According to structure that be directed to the original object video file and advance on identification identifier and ad material version Corresponding relation, determine the ad material version corresponding to the target identities identifier；
Using the ad material version determined as current desired pre-determined advertisement material target version.
5. according to the method described in claim 1, it is characterised in that described to be based on the target identities identifier, it is determined that currently The target version of required pre-determined advertisement material, including：
Obtain targeted customer's characteristic information corresponding to the pre-recorded target identities identifier；
Analysis draws the target preassigned information in targeted customer's characteristic information；
According to structure that be directed to the original object video file and advance on preassigned information and ad material version This corresponding relation, determines the ad material version corresponding to the target preassigned information；
Using the ad material version determined as current desired pre-determined advertisement material target version.
6. method according to claim 5, it is characterised in that targeted customer's characteristic information includes：Video history is visited Information is asked, accordingly, the target preassigned information includes：Most video contents in the video history access information Type；
Or,
Targeted customer's characteristic information includes：History of advertising viewing information, accordingly, the target preassigned packet Include：Most advertisement contents types in the history of advertising viewing information.
7. a kind of advertisement sending method based on video pictures, it is characterised in that applied to terminal；Methods described includes：
The video request program instruction that user sends is received, the video request program instruction carries the target of user institute order video file Video labeling；
The video request program instruction is responded, structure carries the target video mark and the video request program of identification identifier please Ask；Wherein, the identification information utilized when the target identities identifier is the user's order video file for holding the terminal；
The video on-demand request is sent to server, to cause the server after the video on-demand request is received, It is determined that the pre-determined advertisement material group corresponding to the original object video file identified with the target video, and based on the mesh Identification identifier is marked, the target version of current desired pre-determined advertisement material is determined, and then the predetermined of the target version will be belonged to Target playing sequence information in ad material and with the first video playback given by the target playing sequence information The video data of the file of file identification corresponding to period feeds back to the terminal；Wherein, the pre-determined advertisement material group Pre-determined advertisement material including different editions, the pre-determined advertisement material of each version includes the playing sequence information and extremely of the version Lack a clip file for being integrated with ad content；Wherein, the playing sequence information is included on video playback time section, originally File identification, the corresponding relation of fractional time section of period file to be played；Wherein, the fragment for being integrated with ad content File is described for the video segment for including ad content extracted after the original object video file integrated commercial content This period file to be played includes the original object video file or clip file, text described in the fractional time Duan Weiyu Part mark is corresponding, file to be played is played within this period video data time history；
Receive the target playing sequence information of the server feedback and with given by the target playing sequence information The video data of the file of file identification corresponding to first video playback time section；
Play the files-designated corresponding to the first video playback time section with given by the target playing sequence information The video data of the file of knowledge；
Also, according to given by the target playing sequence information video playback time section and corresponding fractional time section, according to It is secondary to ask to play original object video file or piece with the corresponding file identification of corresponding video reproduction time section to server The video data of segment file, so as to push the ad content in clip file to user in video request-program process.
8. a kind of advertisement pushing device based on video pictures, it is characterised in that applied to server；Described device includes：
Video on-demand request receiving module, the video on-demand request sent for receiving terminal, wherein, the video on-demand request Carry the target video mark of target identities identifier and institute's order video file；Wherein, the target identities identifier is The identification information utilized during the user's order video file for holding the terminal；
Material group determining module, it is predetermined corresponding to the original object video file with target video mark for determining Ad material group；Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, each version it is predetermined wide Accuse the clip file that playing sequence information of the material including the version is integrated with ad content with least one；Wherein, it is described to broadcast Putting forward sequence information includes pair on video playback time section, the file identification of this period file to be played, fractional time section It should be related to；Wherein, the clip file for being integrated with ad content is to the original object video file integrated commercial content That is extracted afterwards includes the video segment of ad content, and described period file to be played includes original object video text Part or clip file, file identification described in the fractional time Duan Weiyu is corresponding, file to be played is played within this period Video data time history；
Material version determining module, for based on the target identities identifier, determining the mesh of current desired pre-determined advertisement material Mark version；
Data feedback module, for by the target playing sequence information in the pre-determined advertisement material for belonging to the target version and File with the file identification corresponding to the first video playback time section given by the target playing sequence information is regarded Frequency is according to the terminal is fed back to, to cause the head for having given by the target playing sequence information described in the terminal plays The video data of the file of file identification corresponding to individual video playback time section, also, believe according to the target playing sequence Breath given video playback time section and corresponding fractional time section, play to server request broadcast with corresponding video successively The original object video file of file identification corresponding to the period or the video data of clip file are put, so that in video request program In journey the ad content in clip file is pushed to user.
9. device according to claim 8, it is characterised in that it is any one corresponding to the original object video file The building mode of the pre-determined advertisement material of version includes：
In the video segment for the predetermined amount of time that the ad content of predetermined version is incorporated into original object video file；
The video segment for including ad content is extracted from the original object video file for being integrated with ad content；
It regard the video segment for including ad content extracted as the clip file for including ad content；
Playing sequence relation based on the clip file Yu the target video file, construction is included on video playback time The playing sequence information of section, the corresponding relation of the file identification of this period file to be played, fractional time section；
Wherein, described period file to be played includes the original object video file or clip file.
10. device according to claim 8, it is characterised in that it is described at least one be integrated with the fragment text of ad content First two field picture of part is the image of I frame forms；First two field picture of each video segment of the original object video file It is the image of I frame forms, each video segment is the video in addition to the video segment corresponding to the clip file Fragment.
11. device according to claim 8, it is characterised in that the material version determining module, including：
First corresponding relation processing unit, for according to structure that be directed to the original object video file and advance on The corresponding relation of identification identifier and ad material version, determines the ad material version corresponding to the target identities identifier This；
First material version determining unit, the ad material version for that will be determined is used as current desired pre-determined advertisement material Target version.
12. device according to claim 8, it is characterised in that the material version determining module, including：
Targeted customer's characteristic information determining unit, the target corresponding to the target identities identifier pre-recorded for obtaining User's characteristic information；
Target preassigned information obtainment unit, for analyzing the target preassigned drawn in targeted customer's characteristic information Information；
Second corresponding relation processing unit, for according to structure that be directed to the original object video file and advance on Preassigned information and the corresponding relation of ad material version, determine the ad material corresponding to the target preassigned information Version；
Second material version determining unit, the ad material version for that will be determined is used as current desired pre-determined advertisement material Target version.
13. device according to claim 12, it is characterised in that targeted customer's characteristic information includes：Video history Access information, accordingly, the target preassigned information include：In most videos in the video history access information Hold type；
Or,
Targeted customer's characteristic information includes：History of advertising viewing information, accordingly, the target preassigned packet Include：Most advertisement contents types in the history of advertising viewing information.
14. a kind of advertisement pushing device based on video pictures, it is characterised in that applied to terminal；Described device includes：
Video request program command reception module, for receiving the video request program instruction that user sends, the video request program instruction is carried The target video for having user institute order video file is identified；
Video request program instructs respond module, and for responding the video request program instruction, structure carries the target video mark With the video on-demand request of identification identifier；Wherein, the target identities identifier is that the user's program request for holding the terminal is regarded The identification information utilized during frequency file；
Video on-demand request sending module, for sending the video on-demand request to server, to cause the server to exist Receive after the video on-demand request, it is determined that pre- corresponding to the original object video file identified with the target video Determine ad material group, and based on the target identities identifier, determine the target version of current desired pre-determined advertisement material, and then By the target playing sequence information in the pre-determined advertisement material for belonging to the target version and with the target playing sequence The video data of the file of the file identification corresponding to first video playback time section given by information feeds back to the terminal； Wherein, the pre-determined advertisement material group includes the pre-determined advertisement material of different editions, and the pre-determined advertisement material of each version includes The playing sequence information of the version is integrated with the clip file of ad content with least one；Wherein, the playing sequence information Including the corresponding relation on video playback time section, the file identification of this period file to be played, fractional time section；Its In, the clip file of ad content that is integrated with after the original object video file integrated commercial content to being extracted Video segment comprising ad content, described period file to be played includes the original object video file or fragment text Part, file identification described in the fractional time Duan Weiyu is corresponding, file to be played is played within this period video data Time history；
Data reception module, for receiving the target playing sequence information of the server feedback and being played with the target The video data of the file of the file identification corresponding to first video playback time section given by order information；
Data playback module, for playing the first video playback time with given by the target playing sequence information The video data of the file of file identification corresponding to section；
Data processing module, for according to the video playback time section and corresponding piece given by the target playing sequence information The section period, original object of the broadcasting with the corresponding file identification of corresponding video reproduction time section is asked to regard to server successively The video data of frequency file or clip file, thus in video request-program process to user push clip file in advertisement in Hold.
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