CN101448138A - Method, system and server for inserting video advertisement - Google Patents
Method, system and server for inserting video advertisement Download PDFInfo
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- CN101448138A CN101448138A CNA2008102418878A CN200810241887A CN101448138A CN 101448138 A CN101448138 A CN 101448138A CN A2008102418878 A CNA2008102418878 A CN A2008102418878A CN 200810241887 A CN200810241887 A CN 200810241887A CN 101448138 A CN101448138 A CN 101448138A
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Abstract
The invention is suitable for the technical field of digital television and provides a method, a system and a server for inserting video advertisement. The method comprises the following steps: resolving a video file and an advertisement file to generate an index file; generating at least three video playing events of the video file and the advertisement file; receiving and resolving RTSP request instruction of video on demand; and playing the video file or the advertisement file corresponding to the RTSP request instruction according to the index file. According to the embodiment, the above steps of resolution of the video file and the advertisement file, the generation of the index file and the at least three video playing events, the reception of the RTSP request command of video on demand, and the playing of the video file or the advertisement file corresponding to the RTSP request instruction can achieve the physical segmentation of the inserted advertisement and the video file, so that the advertisement can be inserted at any time point while the video file is played.
Description
Technical field
The invention belongs to the digital television techniques field, relate in particular to a kind of inserting method, system and server of video ads.
Background technology
The digital television bidirectional interactive service is promoted, VOD service (VOD) has become the main force of two-way interaction business, the operation mode of current VOD business mainly is monthly payment or according to watching number of times to collect comparing higher expense, causes the professional difficulty of carrying out of VOD.
In order to reduce the implementation difficulty of VOD business, suitably reduce the expense of VOD business, breaking for commercialsy in the VOD program is a kind of good selection.At present, wherein, intercutting of advertisement realizes the main following dual mode that passes through:
Promotional literature and video file are merged into a video ads file, when this video file of user's program request, send to set-top box in the lump, watch for the user, but it is big that promotional literature is incorporated into the video file difficulty, and when needs are changed advertisement, need make new video file again;
Before playing, video file carries out the broadcast of advertisement, or video file is divided into a plurality of sub-video files, play promotional literature at each cut-point, but when needing the play time of change advertisement, sub-video integrating documents after needing to cut apart is a video file, cut apart, operation realizes the difficulty height again.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of inserting method of video ads, is intended to solve in the prior art that promotional literature to be incorporated into the video file difficulty big, and when needs are changed advertisement, need make new video file again; Maybe when needing the play time of change advertisement, the sub-video integrating documents after needing to cut apart is a video file, cuts apart again, and operation realizes the high problem of difficulty.
The embodiment of the invention is achieved in that a kind of inserting method of video ads, and described method comprises the steps:
Resolve video file and promotional literature, generate index file;
According to the inter cut time point of promotional literature, generate at least three video playback incidents of video file and promotional literature;
At least three video playback incidents of reception and parsing and described generation are the RTSP request instruction of video request program one to one respectively;
According to described index file, play and corresponding video file of described RTSP request instruction or promotional literature.
Another purpose of the embodiment of the invention is to provide a kind of cut system of video ads, and described system comprises transmission module on the video data, advertisement insertion time control module and video playback control module, wherein:
Transmission module on the video data, be used for video file and promotional literature are uploaded to the video playback control module, resolve video file and promotional literature simultaneously, generate index file, and the information of uploading of video file and promotional literature is sent to described advertisement insertion time control module;
The advertisement insertion time control module is used for the inter cut time point according to promotional literature, generates at least three video playback incidents of video file and promotional literature; And
The video playback control module, be used to receive and at least three video playback incidents of parsing and described generation RTSP request instruction of video request program one to one respectively, according to described index file, play and corresponding video file of described RTSP request instruction or promotional literature simultaneously.
Another purpose of the embodiment of the invention is to provide a kind of server that comprises the cut system of video ads.
Another purpose of the embodiment of the invention is to provide a kind of generation method of video request program instruction, and described method comprises the steps:
Obtain the video playback incident of video file and promotional literature;
Video request program instruction according to input generates and the corresponding RTSP request instruction of described video playback incident;
Send and the corresponding RTSP request instruction of described video playback incident successively.
Another purpose of the embodiment of the invention is to provide a kind of generation system of video request program instruction, and described system comprises:
Video playback incident acquisition module is used to obtain the video playback incident of video file and promotional literature;
RTSP request instruction generation module is used for the video request program instruction according to input, generates and the corresponding RTSP request instruction of described video playback incident; And
RTSP request instruction sending module is used for sending successively and the corresponding RTSP request instruction of described video playback incident.
Another purpose of the embodiment of the invention is to provide a kind of receiving terminal for digital television that comprises the generation system of video request program instruction.
Another purpose of the embodiment of the invention is to provide a kind of VOD method, and described method comprises the steps:
Server parses video file and promotional literature, generate index file, while is according to the inter cut time point of promotional literature, generate at least three video playback incidents of video file and promotional literature, and receive the RTSP request instruction of resolving video request program, play and corresponding video file of described RTSP request instruction or promotional literature;
Receiving terminal for digital television obtains the video playback incident of video file and promotional literature, instruct according to the video request program of input simultaneously, generate and the corresponding RTSP request instruction of described video playback incident, and send and the corresponding RTSP request instruction of described video playback incident successively.
In embodiments of the present invention, resolve video file and promotional literature, generate index file and at least three video playback incidents, the RTSP request instruction of while receiver, video program request, play and corresponding video file of RTSP request instruction or promotional literature, realized that advertisement insertion has broken away from the physical segmentation of video file, reached the purpose of the random time point commercial breaks of playing at video file.
Description of drawings
Fig. 1 is the realization flow figure of the inserting method of the video ads that provides of the embodiment of the invention;
Fig. 2 is the realization flow figure of the generation method of the video request program instruction that provides of the embodiment of the invention;
Fig. 3 is the realization flow figure of the VOD method that provides of the embodiment of the invention;
Fig. 4 is the structured flowchart of the cut system of the video ads that provides of the embodiment of the invention;
Fig. 5 is the structured flowchart of the generation system of the video request program instruction that provides of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In embodiments of the present invention, resolve video file and promotional literature, generate index file and at least three video playback incidents, the RTSP request instruction of receiver, video program request is play and corresponding video file of RTSP request instruction or promotional literature simultaneously.
Fig. 1 shows the realization flow of the inserting method of the video ads that the embodiment of the invention provides, and its detailed step is as described below:
In step S101, resolve video file and promotional literature, generate index file.
In embodiments of the present invention, index file comprises some crucial TS bag and the key frame informations in the video file, mainly is the information of record PAT, pmt table, also will write down the information of I frame simultaneously, is used for locating fast the position of each time point at video file.
In step S102, according to the inter cut time point of promotional literature, generate at least three video playback incidents of video file and promotional literature, wherein, three video playback incidents for the video file play and with the corresponding time period of video file of playing.
In embodiments of the present invention, be that example describes with a video file and a promotional literature, but not in order to restriction the present invention.
At first determine the play time of this promotional literature, the time point that begins to play of supposing video file (duration is TLength0) is T0, play TLength1 at video file and inserted this advertisement after the time, the time point that then needs to insert advertisement is T0+TLength1; If the time span of promotional literature is TLength2, then the time point that finishes of advertisement is T0+TLength1+TLength2, and this time point also is the time point that video file is play once more, and promptly three video playback incidents of Sheng Chenging are:
Incident 1: playing video file, the time is T0-T0+TLength1;
Incident 2: play promotional literature, the time is T0+TLength1-T0+TLength1+TLength2;
Incident 3: playing video file again, the time is T0+TLength1+TLength2-T0+TLength2+TLength0.
In step S103, at least three video playback incidents of reception and parsing and described generation are the RTSP request instruction of video request program one to one respectively.
In embodiments of the present invention, the RTSP request instruction comprises video file and promotional literature information, shift time, broadcast start time and end reproduction time, and wherein how long shift time is for just beginning played file from some video file original position skews.
In embodiments of the present invention, the video playback incident that generates among RTSP request instruction and the step S102 is corresponding one by one.
At step S104,, play and corresponding video file of RTSP request instruction or promotional literature according to index file.
In embodiments of the present invention, because the RTSP request instruction comprises video file and promotional literature information, shift time, broadcast start time and end reproduction time, therefore locate this shift time, broadcast start time and the position of end reproduction time in video file fast according to index file information, and from the location the time point position begin played file, this document is video file or promotional literature.
The realization flow of the generation method that the video request program that Fig. 2 shows the embodiment of the invention to be provided is instructed, its detailed step is as described below:
In step S201, obtain the video playback incident of video file and promotional literature.
In step S202, the video request program instruction according to input generates and the corresponding RTSP request instruction of video playback incident, and wherein, the RTSP request instruction comprises video file and promotional literature information, shift time, broadcast start time and end reproduction time.
In embodiments of the present invention, the video playback incident is corresponding one by one with the RTSP request instruction, several video playback incidents is arranged with regard to corresponding several RTSP request instructions.
In step S203, send and the corresponding RTSP request instruction of video playback incident successively.
In embodiments of the present invention, the video request program instruction according to input sends and the corresponding RTSP request instruction of video playback incident successively, sends next RTSP request instruction again after previous RTSP request is finished, and the like.
Fig. 3 shows the realization flow figure of the VOD method that the embodiment of the invention provides, and its detailed step is as described below:
In step S301, server parses video file and promotional literature, generate index file, while is according to the inter cut time point of promotional literature, generate at least three video playback incidents of video file and promotional literature, and receive the RTSP request instruction of resolving video request program, play and corresponding video file of RTSP request instruction or promotional literature.
In step S302, receiving terminal for digital television obtains the video playback incident of video file and promotional literature, according to the video request program instruction of input, generate and the corresponding RTSP request instruction of video playback incident, and send and the corresponding RTSP request instruction of video playback incident successively simultaneously.
Fig. 4 shows the structured flowchart of the cut system of the video ads that the embodiment of the invention provides, for convenience of explanation, only provided the part relevant with the embodiment of the invention among the figure, the cut system of video ads can be software unit, hardware cell or the software and hardware combining unit that is built in server.
The cut system of video ads comprises transmission module 11 on the video data, advertisement insertion time control module 12 and video playback control module 13, wherein:
In embodiments of the present invention, index file comprises crucial TS bag and the key frame information in the video file, is used for locating fast the position of each time point at described video file; The RTSP request instruction comprises video file and promotional literature information, shift time, broadcast start time and end reproduction time; Three video playback incidents for the video file play and with the corresponding time period of file of playing.
The structured flowchart of the generation system that the video request program that Fig. 5 shows the embodiment of the invention to be provided is instructed, for convenience of explanation, only provided the part relevant with the embodiment of the invention among the figure, the generation system of video request program instruction can be software unit, hardware cell or the software and hardware combining unit that is built in receiving terminal for digital television.
Video playback incident acquisition module 21 obtains the video playback incident of video file and promotional literature; RTSP request instruction generation module 22 generates and the corresponding RTSP request instruction of video playback incident according to the video request program instruction of input; RTSP request instruction sending module 23 sends and the corresponding RTSP request instruction of video playback incident successively.
In embodiments of the present invention, resolve video file and promotional literature, generate index file and at least three video playback incidents, the RTSP request instruction of while receiver, video program request, play and corresponding video file of RTSP request instruction or promotional literature, realized that advertisement insertion has broken away from the physical segmentation of video file, reached the purpose of the random time point commercial breaks of playing at video file.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct relevant hardware to finish by program, described program can be in being stored in a computer read/write memory medium, described storage medium is as ROM/RAM, disk, CD etc.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1, a kind of inserting method of video ads is characterized in that, described method comprises the steps:
Resolve video file and promotional literature, generate index file;
According to the inter cut time point of promotional literature, generate at least three video playback incidents of video file and promotional literature;
At least three video playback incidents of reception and parsing and described generation are the RTSP request instruction of video request program one to one respectively;
According to described index file, play and corresponding video file of described RTSP request instruction or promotional literature.
2, the method for claim 1 is characterized in that, described index file comprises the crucial TS bag and the key frame information of described video file, is used for locating fast the position of each time point at described video file.
3, the method for claim 1 is characterized in that, described RTSP request instruction comprises video file and promotional literature information, shift time, broadcast start time and end reproduction time.
4, the method for claim 1 is characterized in that, described three video playback incidents for the video file play and with the corresponding time period of the file of described broadcast.
5, a kind of cut system of video ads is characterized in that, described system comprises transmission module on the video data, advertisement insertion time control module and video playback control module, wherein:
Transmission module on the video data, be used for video file and promotional literature are uploaded to the video playback control module, resolve video file and promotional literature simultaneously, generate index file, and the information of uploading of video file and promotional literature is sent to described advertisement insertion time control module;
The advertisement insertion time control module is used for the inter cut time point according to promotional literature, generates at least three video playback incidents of video file and promotional literature; And
The video playback control module, be used to receive and at least three video playback incidents of parsing and described generation RTSP request instruction of video request program one to one respectively, according to described index file, play and corresponding video file of described RTSP request instruction or promotional literature simultaneously.
6, a kind of server of cut system of the video ads that comprises claim 5.
7, a kind of generation method of video request program instruction is characterized in that described method comprises the steps:
Obtain the video playback incident of video file and promotional literature;
Video request program instruction according to input generates and the corresponding RTSP request instruction of described video playback incident;
Send and the corresponding RTSP request instruction of described video playback incident successively.
8, method as claimed in claim 7 is characterized in that, described RTSP request instruction comprises video file and promotional literature information, shift time, broadcast start time and end reproduction time.
9, a kind of generation system of video request program instruction is characterized in that described system comprises:
Video playback incident acquisition module is used to obtain the video playback incident of video file and promotional literature;
RTSP request instruction generation module is used for the video request program instruction according to input, generates and the corresponding RTSP request instruction of described video playback incident; And
RTSP request instruction sending module is used for sending successively and the corresponding RTSP request instruction of described video playback incident.
10, a kind of receiving terminal for digital television of generation system of the video request program instruction that comprises claim 9.
11, a kind of VOD method is characterized in that, described method comprises the steps:
Server parses video file and promotional literature, generate index file, while is according to the inter cut time point of promotional literature, generate at least three video playback incidents of video file and promotional literature, and receive the RTSP request instruction of resolving video request program, play and corresponding video file of described RTSP request instruction or promotional literature;
Receiving terminal for digital television obtains the video playback incident of video file and promotional literature, instruct according to the video request program of input simultaneously, generate and the corresponding RTSP request instruction of described video playback incident, and send and the corresponding RTSP request instruction of described video playback incident successively.
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| CN200810241887.8A CN101448138B (en) | 2008-12-29 | 2008-12-29 | Method, system and server for inserting video advertisement |
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| CN200810241887.8A CN101448138B (en) | 2008-12-29 | 2008-12-29 | Method, system and server for inserting video advertisement |
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| CN101778257A (en) * | 2010-03-05 | 2010-07-14 | 北京邮电大学 | Generation method of video abstract fragments for digital video on demand |
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| CN101778257A (en) * | 2010-03-05 | 2010-07-14 | 北京邮电大学 | Generation method of video abstract fragments for digital video on demand |
| CN101980522A (en) * | 2010-10-13 | 2011-02-23 | 福建新大陆通信科技股份有限公司 | Method for realizing video advertisement based on digital set top box boot |
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| CN103686255A (en) * | 2013-11-22 | 2014-03-26 | 乐视致新电子科技（天津）有限公司 | Video advertisement putting method and device based on HLS protocol |
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| CN110248219A (en) * | 2018-03-08 | 2019-09-17 | 腾讯科技（深圳）有限公司 | Video broadcasting method, device and equipment |
| US11438646B2 (en) | 2018-03-08 | 2022-09-06 | Tencent Technology (Shenzhen) Company Limited | Video play method and apparatus, and device |
| CN112423103A (en) * | 2020-09-02 | 2021-02-26 | 一可科技有限公司 | Method for merging audio file and video file, playing method and device |
| CN114629683A (en) * | 2022-02-11 | 2022-06-14 | 亚信科技（成都）有限公司 | Access method, device, equipment and storage medium of management server |
| CN114629683B (en) * | 2022-02-11 | 2023-09-05 | 亚信科技（成都）有限公司 | Access method, device, equipment and storage medium of management server |
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