CN107295376A - Merging method, device and the jettison system of advertisement of advertisement and positive - Google Patents

Merging method, device and the jettison system of advertisement of advertisement and positive Download PDF

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Publication number
CN107295376A
CN107295376A CN201610204956.2A CN201610204956A CN107295376A CN 107295376 A CN107295376 A CN 107295376A CN 201610204956 A CN201610204956 A CN 201610204956A CN 107295376 A CN107295376 A CN 107295376A
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CN
China
Prior art keywords
positive
advertisement
data set
data
media
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Pending
Application number
CN201610204956.2A
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Chinese (zh)
Inventor
杨守涛
潘玉涛
彭鹏
熊志远
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BEIJING UNION VOOLE TECHNOLOGY Co Ltd
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BEIJING UNION VOOLE TECHNOLOGY Co Ltd
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Priority to CN201610204956.2A priority Critical patent/CN107295376A/en
Publication of CN107295376A publication Critical patent/CN107295376A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2541—Rights Management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Library & Information Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses the merging method of a kind of advertisement and positive, device and the jettison system of advertisement.This method includes the playing request in response to carrying out user terminal, parsing playing request inserts the merging location expression parameter of positive to obtain positive, advertisement that playing request is asked and advertisement, merging location expression parameter is used to represent that predetermined time value is more than or equal to 0 since inserting advertisement after predetermined time value positive；The positive media file of positive and the advertising media file of advertisement are obtained, wherein, include that the media data of device broadcasting can be played in positive media file and advertising media file；And according to location expression parameter is merged, it is a new media file to merge positive media file and advertising media file.Pass through the present invention so that advertisement and positive play smooth, lift Consumer's Experience.

Description

Merging method, device and the jettison system of advertisement of advertisement and positive
Technical field
The present invention relates to advertisement putting technical field, specifically, the merging method of more particularly to a kind of advertisement and positive, Device and the jettison system of advertisement.
Background technology
With the arrival of Internet era, user has been able to obtain by internet in various multimedias Hold, it is indispensable, Media Content Provider while positive is provided a user, advertisement as one of its revenue source, User can be presented to positive.
At present, in order to targetedly deliver the advertisement that user is interested or useful, the jettison system of most advertisement all exists The factors such as custom, hobby and demand according to user, selection is a kind of or a series advertisements are thrown to user.Such as Patent No. 201310480396.X Chinese patent, disclose it is a kind of be used in Media Stream insert advertisement method and system, based on The data of media stream associations, position and an advertisement is selected from one or more advertisements in real time with the parameter of user-association, When being handed down to user terminal, as shown in Fig. 4 in the patent, live broadcast namely positive are first transferred to user terminal, At the time of inserting the first advertisement, start advertisement being transferred to user equipment.There it can be seen that the patent is disclosed in Media Stream The method of middle insertion advertisement, the media file of positive and the media file of advertisement are still single file.
And inventor has found, because the media file of positive and the media file of advertisement are still single file, usually Caton phenomenon can occur when positive and advertisement are changed, play not smooth, user experience is poor.
When to sum up, for providing positive and advertisement to user terminal in the prior art, easily occur playing slack existing As and the problem of influence Consumer's Experience, effective solution is not yet proposed at present.
The content of the invention
It is a primary object of the present invention to the dispensing system for merging method, device and the advertisement for providing a kind of advertisement and positive System, during solving to provide positive and advertisement to user terminal in the prior art, easily occurs playing slack phenomenon and influenceing The problem of Consumer's Experience.
On the one hand there is provided a kind of advertisement and the merging method of positive.This method includes：In response to carrying out user terminal Playing request, parsing playing request inserts the merging position of positive to obtain positive, advertisement that playing request is asked and advertisement Characterising parameter, merging location expression parameter is used to represent since inserting advertisement after predetermined time value positive, and predetermined time value is big In or equal to 0；The positive media file of positive and the advertising media file of advertisement are obtained, wherein, positive media file and advertisement Include that the media data of device broadcasting can be played in media file；And according to location expression parameter is merged, merge positive Media file and advertising media file are a new media file.
Further, metadata is also included in positive media file and advertising media file, metadata is for describing The data of the attribute of media data, it is that a new media file includes to merge positive media file and advertising media file：Close And the metadata of advertisement and positive is a new metadata.
Further, metadata includes coding information, is performing the step of acquisition positive media file and advertising media file After rapid, perform before the step of merging positive media file and advertising media file, method also includes：Match the coding of positive Information and the coding information of advertisement；Wherein, in the method, only when the coding information of positive and the coding information of advertisement complete one During cause, the step of merging positive media file and advertising media file is performed.
Further, media data is made up of frame data, and metadata also includes the first data that data element is frame sign Integrate, data element as frame position the second data set and data element as the timestamp of frame the 3rd data set, merge advertisement and The metadata of positive is that a new metadata includes：Merge the first data set of positive and the first data set of advertisement as new First data set；Merge the second data set of positive and the second data set of advertisement is used as new second data set；Merge positive 3rd data set and the 3rd data set of advertisement are used as new 3rd data set；By coding information, new first data set, new second number New metadata is used as according to collection and new 3rd data set.
Further, it is that a new media file includes to merge positive media file and advertising media file：Merge wide Accuse and the media data of positive is a new media data, wherein, the media data for merging advertisement and positive is specially：Obtain The total duration of positive first of the media data of positive；According to the total duration of positive first and predetermined time value, advertisement and positive are determined Merging relation, wherein, merging relation be placed in positive including advertisement before, advertisement be placed in after positive and advertisement be placed in positive it In；If advertisement is placed in before positive, the media data order of advertisement is placed in before the media data of positive；If advertisement is placed in After positive, then the media data order of advertisement is placed in after the media data of positive；And if advertisement is placed among positive, Then in the media data of positive, the first insertion position is determined, and the media data order of advertisement is inserted in the media number of positive According to the first insertion position, wherein, the first insertion position be positive media data in playing duration be predetermined time value number According to position.
Further, positive and advertisement are MP4 forms, and frame data include audio frame and frame of video, at least one audio Frame constitutes an audio data block, and at least one frame of video constitutes a block of video data, positive media file and advertising media The physical store form of file is：Original position is metadata, after metadata, with audio data block and block of video data It is alternately present.
Merge the first data set of positive and the first data set of advertisement includes as new first data set：If advertisement is placed in Before positive, then to obtain new first data set before the first data set of advertisement order being placed in into the first data set of positive； If advertisement is placed in after positive, the first data set of advertisement order is placed in after the first data set of positive to obtain new the One data set；If advertisement is placed among positive, the first data set of advertisement order is inserted in the first data set of positive and Sentencing for position corresponding with the first insertion position obtains new first data set.
Merge the second data set of positive and the second data set of advertisement includes as new second data set：If advertisement is placed in Before positive, each data element in the second data set of advertisement is increased into by the first offset, by the second data set of positive In each data element increase by the second offset, it is inclined that the second data set order for increasing the advertisement after offset is placed in into increase To obtain new second data set before second data set of the positive after shifting amount, wherein, the first offset is the metadata of positive Length, the second offset for advertisement metadata length and the media data length sum of advertisement；If advertisement is placed in positive Afterwards, each data element in the second data set of advertisement is increased into by the 3rd offset, by the second data set of positive Each data element increases by the 4th offset, and the second data set order for increasing the advertisement after offset is placed in into increase offset To obtain new second data after second data set of positive afterwards, wherein, the 3rd offset is the length of the metadata of positive With the media data length sum of positive, the 4th offset is the length of the metadata of advertisement；, will if advertisement is placed among positive Each data element in second data set of advertisement increases by the 5th offset, by the top n number in the second data set of positive Increase by the 6th offset according to element, the rear M data element in the second data set of positive is increased into by the 7th offset, will be increased The second data set order of advertisement after offset is inserted in the second data set for increasing the positive after offset and inserted with first Enter sentencing for the corresponding position in position and obtain new second data, wherein, the 5th offset for positive metadata length with just First media subdata length sum of piece, the first media subdata is in the media data of positive, before the first insertion position Media data, N is the data element number in the second data set of positive before position corresponding with the first insertion position, M For the data element number after position corresponding with the first insertion position in the second data set of positive, the 6th offset is wide The length of the metadata of announcement, the 7th offset is the length and the media data length sum of advertisement of the metadata of advertisement.
Merge the 3rd data set of positive and the 3rd data set of advertisement includes as new 3rd data set：If advertisement is placed in Before positive, each data element in the 3rd data set of positive is increased into by the 8th offset, by the 3rd data set of advertisement Order is placed in before the 3rd data set of the positive after increase offset to obtain new 3rd data set, wherein, the 8th offset For the total duration of advertisement first of the media data of advertisement；, will be every in the 3rd data set of advertisement if advertisement is placed in after positive Individual data element increases by the 9th offset, and the 3rd data set order for increasing the advertisement after offset is placed in the 3rd number of positive According to after collection to obtain new 3rd data set, wherein, the 9th offset for positive media data the total duration of positive first；If Advertisement is placed among positive, and each data element in the 3rd data set of advertisement is increased into the tenth offset, by the of positive Rear L data element in three data sets increases by the 8th offset, will increase the 3rd data set order of the advertisement after offset Insert in the 3rd data set of the positive after increase offset and sentencing for position corresponding with the first insertion position obtains new the Three data, wherein, the tenth offset be the first media subdata duration, L for positive the 3rd data set in first insertion Data element number after the corresponding position in position.
Further, coding information includes：Video coding mode, Video coding grade, resolution ratio, code check, frame per second, audio Coded system and audio sample rate.
Further, it is index text-only file that can be played the media data of device broadcasting, is indexed in text-only file Index be used to indicate that player finds the network address of corresponding audio-video document and played online, retouched according to merging position Parameter is stated, it is that a new media file includes to merge positive media file and advertising media file：The index for obtaining advertisement is pure The total duration of advertisement second for the audio-video document that all indexes are indicated in text；In the index text-only file for obtaining positive The total duration of positive second for the audio-video document that all indexes are indicated；According to the total duration of positive second and predetermined time value, it is determined that Advertisement merges relation with positive, wherein, merging relation be placed in positive including advertisement before, advertisement is placed in after positive and advertisement It is placed among positive；If advertisement is placed in before positive, the indexed sequential in the index text-only file of advertisement is placed in positive Index text-only file in index before；If advertisement is placed in after positive, by the index text-only file of advertisement Indexed sequential is placed in after the index in the index text-only file of positive；And if advertisement is placed among positive, in positive Index text-only file in, determine the second insertion position, and the indexed sequential in the index text-only file of advertisement is inserted in The second insertion position in the index text-only file of positive, wherein, the second insertion position in the index text-only file of positive The length for the audio-video document that all indexes before putting are indicated is predetermined time value.
On the other hand there is provided a kind of advertisement and the merging device of positive.The device includes：Parsing module, for responding In the playing request for carrying out user terminal, parsing playing request is inserted with obtaining positive, advertisement that playing request is asked and advertisement Enter the merging location expression parameter of positive, merging location expression parameter is used to represent wide since insertion after predetermined time value positive Accuse, predetermined time value is more than or equal to 0；Acquisition module, positive media file and the advertising media of advertisement for obtaining positive File, wherein, include that the media data of device broadcasting can be played in positive media file and advertising media file；And close And module, it is a new media for according to location expression parameter is merged, merging positive media file and advertising media file File.
Further, metadata is also included in positive media file and advertising media file, metadata is for describing The data of the attribute of media data, merging module include first merge submodule, first merging submodule be used for merge advertisement and The metadata of positive is a new metadata.
Further, metadata includes coding information, and device also includes matching module, for obtaining positive in acquisition module After media file and advertising media file, merging module merges before positive media file and advertising media file, and matching is just The coding information of piece and the coding information of advertisement；Wherein, in a device, only when the coding information and the coding information of advertisement of positive When completely the same, merging module performs the step of merging positive media file and advertising media file.
Further, media data is made up of frame data, and metadata also includes the first data that data element is frame sign Integrate, data element as frame position the second data set and data element as the timestamp of frame the 3rd data set, first merge son Module is specifically for performing the steps：Merge the first data set of positive and the first data set of advertisement as the new first number According to collection；Merge the second data set of positive and the second data set of advertisement is used as new second data set；Merge the 3rd number of positive New 3rd data set is used as according to the 3rd data set of collection and advertisement；By coding information, new first data set, new second data set and New 3rd data set is used as new metadata.
Further, merging module includes second and merges submodule, and the second merging submodule is used to merge advertisement and positive Media data be new media data, wherein, second merges submodule specifically for performing the steps：Obtain just The total duration of positive first of the media data of piece；According to the total duration of positive first and predetermined time value, advertisement and positive are determined Merging relation, wherein, merging relation be placed in positive including advertisement before, advertisement be placed in after positive and advertisement be placed in positive it In；If advertisement is placed in before positive, the media data order of advertisement is placed in before the media data of positive；If advertisement is placed in After positive, then the media data order of advertisement is placed in after the media data of positive；And if advertisement is placed among positive, Then in the media data of positive, the first insertion position is determined, and the media data order of advertisement is inserted in the media number of positive According to the first insertion position, wherein, the first insertion position be positive media data in playing duration be predetermined time value number According to position.
Further, positive and advertisement are MP4 forms, and frame data include audio frame and frame of video, at least one audio Frame constitutes an audio data block, and at least one frame of video constitutes a block of video data, positive media file and advertising media The physical store form of file is：Original position is metadata, after metadata, with audio data block and block of video data It is alternately present.
First merges submodule when merging the first data set of the first data set of positive and advertisement, and specific execution is following Step：If advertisement is placed in before positive, the first data set order of advertisement is placed in before the first data set of positive to obtain To new first data set；If advertisement is placed in after positive, the first data set order of advertisement is placed in the first data of positive To obtain new first data set after collection；If advertisement is placed among positive, the first data set order of advertisement is inserted in into positive The first data set in and sentencing for position corresponding with the first insertion position obtains new first data set.
First merges submodule when merging the second data set of the second data set of positive and advertisement, and specific execution is following Step：If advertisement is placed in before positive, each data element in the second data set of advertisement is increased into by the first offset, will just Each data element in second data set of piece increases by the second offset, will increase the second data set of the advertisement after offset Order is placed in before the second data set of the positive after increase offset to obtain new second data set, wherein, the first offset For the length of the metadata of positive, the second offset is the length and the media data length sum of advertisement of the metadata of advertisement； If advertisement is placed in after positive, each data element in the second data set of advertisement is increased into by the 3rd offset, by positive Each data element in second data set increases by the 4th offset, will increase the second data set order of the advertisement after offset It is placed in after the second data set of the positive after increase offset to obtain new second data, wherein, the 3rd offset is positive Metadata length and the media data length sum of positive, the 4th offset for advertisement metadata length；If advertisement It is placed among positive, each data element in the second data set of advertisement is increased into by the 5th offset, by the second number of positive Increase by the 6th offset according to the top n data element of concentration, the rear M data element in the second data set of positive is increased by the Seven offsets, the second data of the positive that the second data set order for increasing the advertisement after offset is inserted in after increase offset Concentrate and sentencing for position corresponding with the first insertion position obtains new second data, wherein, the 5th offset is the member of positive The length of data and the first media subdata length sum of positive, the first media subdata in the media data of positive, the Media data before one insertion position, before N is position corresponding with the first insertion position in the second data set of positive Data element number, M is the data element number after position corresponding with the first insertion position in the second data set of positive, 6th offset is the length of the metadata of advertisement, and the 7th offset is the length and the media data of advertisement of the metadata of advertisement Length sum.
First merges submodule when merging three data set of the 3rd data set of positive and advertisement, and specific execution is following Step：If advertisement is placed in before positive, each data element in the 3rd data set of positive is increased into by the 8th offset, will be wide The 3rd data set order accused is placed in before the 3rd data set of the positive after increase offset to obtain new 3rd data set, its In, the 8th offset is the total duration of advertisement first of the media data of advertisement；If advertisement is placed in after positive, by the 3rd of advertisement the Each data element in data set increases by the 9th offset, and the 3rd data set order for increasing the advertisement after offset is placed in To obtain new 3rd data set after 3rd data set of positive, wherein, the 9th offset is the positive of the media data of positive First total duration；If advertisement is placed among positive, each data element increase the tenth in the 3rd data set of advertisement is offset Amount, increases by the 8th offset by the rear L data element in the 3rd data set of positive, by the of the advertisement after increase offset Three data sets order insert in increase offset after positive the 3rd data set in and position corresponding with the first insertion position it Sentence and obtain new 3rd data, wherein, the tenth offset is the duration of the first media subdata, and L is the 3rd data set of positive In data element number after position corresponding with the first insertion position.
Further, coding information includes：Video coding mode, Video coding grade, resolution ratio, code check, frame per second, audio Coded system and audio sample rate.
Further, it is index text-only file that can be played the media data of device broadcasting, is indexed in text-only file Index be used to indicate that player finds the network address of corresponding audio-video document and played online, retouched according to merging position Parameter is stated, merging module specifically performs following steps：The sound that all indexes are indicated in the index text-only file of advertisement is obtained to regard The total duration of advertisement second of frequency file；Obtain the audio-video document of all index instructions in the index text-only file of positive just The total duration of piece second；According to the total duration of positive second and predetermined time value, determine advertisement and positive merges relation, wherein, close And relation be placed in positive including advertisement before, advertisement is placed in after positive and advertisement is placed among positive；If advertisement is placed in positive Before, then by the indexed sequential in the index text-only file of advertisement be placed in positive index text-only file in index it Before；If advertisement is placed in after positive, the indexed sequential in the index text-only file of advertisement is placed in the pure text of index of positive After index in this document；And if advertisement is placed among positive, in the index text-only file of positive, determining second Insertion position, and the indexed sequential in the index text-only file of advertisement is inserted in index in text-only file the second of positive Insertion position, wherein, the audio frequency and video that all indexes in the index text-only file of positive before the second insertion position are indicated The length of file is predetermined time value.
Another further aspect, the invention provides a kind of jettison system of advertisement.The system includes：User terminal, for sending Playing request is to media server, to ask positive resource and advertising resource；Media server, is provided for performing the present invention Any one advertisement and the merging method of positive, merge into a resource by positive resource and advertising resource and are issued to user's end End.
Pass through the present invention, it is proposed that the merging method of a kind of advertisement and positive, including：In response to carrying out broadcasting for user terminal Put request, parsing playing request is to obtain positive, advertisement that playing request is asked and advertisement is inserted the merging position of positive and retouched State parameter, merging location expression parameter is used to representing since inserting advertisement after predetermined time value positive；Obtain the positive of positive Media file and the advertising media file of advertisement, wherein, include being broadcast in positive media file and advertising media file Put the media data of device broadcasting；And according to location expression parameter is merged, merge positive media file and advertising media file is One new media file.In the method, it is a media text to merge the advertising media file of positive media file and advertisement Part, for user terminal, it plays a media file, it is to avoid playing the advertisement of positive media file and advertisement There is interim card in the switch instant of media file, when solving in the prior art to user terminal offer positive and advertisement, easily goes out The problem of now playing slack phenomenon and influence Consumer's Experience, has reached the effect of lifting Consumer's Experience.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the embodiment of the present invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit is common for this area Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 is the schematic diagram of the jettison system of advertisement according to a first embodiment of the present invention；
Fig. 2 is the flow chart of the merging method of advertisement according to a second embodiment of the present invention and positive；
Fig. 3 is the physical store form schematic diagram of advertisement according to a third embodiment of the present invention and positive；
Fig. 4 is the flow chart of the merging method of advertisement according to a third embodiment of the present invention and positive；
Fig. 5 is the flow chart of the merging method of advertisement according to a fourth embodiment of the present invention and positive；And
Fig. 6 is the block diagram of the merging device of advertisement according to a fifth embodiment of the present invention and positive.
Embodiment
The present invention will be further described with reference to the accompanying drawings and detailed description.It is pointed out that not conflicting In the case of, the feature in embodiment and embodiment in the application can be mutually combined.
It should be noted that " the first data set ", " the second data set ", " the first total duration " mentioned in the application, " first ", " second " in " first offset " etc., only plays mark action, not the declaration of will of order qualifier.
Embodiment one
The embodiment of the present invention one provides a kind of jettison system of advertisement, as shown in figure 1, the jettison system includes user terminal 01 With media server 02.
Wherein, user terminal is in response to user's operation to play multimedia client, including OTT terminals, IPTV terminal With DVB terminals etc., can be intelligent TV set, computer, set top box, PAD, smart mobile phone etc..
Within the system, the response of user terminal 01 user operation, asks authentication and accounting server to reflect positive to be played Power；Authentication and accounting server sends ad-request message when receiving the authentication request of user terminal 01 to ad system；Extensively Announcement system determines to be thrown to the advertisement of user terminal 01 according to ad-request message, generates the broadcasting corresponding to the advertisement of selection and believe Breath is back to authentication and accounting server, and the broadcast information includes the merging location expression ginseng of advertisement and identifier and advertisement insertion positive Number；Advertisement broadcast information is issued to user terminal 01 by authentication and accounting server；User terminal 01 receives advertisement broadcast information Afterwards, playing request is sent to media server 02, to ask positive resource and advertising resource, for example, in the URL of playing request Destination address is the resource address of positive, and the resource address can navigate to the positive media file of positive, and the parameter that URL is carried is Advertisement and identifier and merging location expression parameter, the advertising media file of advertisement can be navigated to by advertisement and identifier, retouched by merging position State parameter can determine that how long insert advertisement afterwards since positive, the time is a predetermined time value, true by ad system It is fixed, ad system in terms of feature film content, ad content and user's custom it is determined that during the predetermined time value, is referred to really It is fixed.
Media server 02 responds the playing request of user terminal, gets positive resource and advertising resource, namely positive Then two media files are merged into a new media file by media file and advertising media file, are used as a resource It is issued to the user terminal 01.
The system provided using the embodiment, for user terminal, it plays a media file, it is to avoid There is interim card in the switch instant for playing positive media file and the advertising media file of advertisement so that user terminal is playing positive During with advertisement, play more smooth, lift Consumer's Experience.
Wherein, media server 02 merges the method for advertisement and positive, can be any one using what is provided in following embodiments Plant the merging method of advertisement and positive.
Embodiment two
The embodiment of the present invention two provides the merging method of a kind of advertisement and positive, and the executive agent of this method can be media clothes It is engaged in device, or other third-party platforms with media apparatus interaction, the embodiment is said by taking media server as an example It is bright.
In the advertisement and the merging method of positive that the embodiment is provided, the playing request of user terminal is first responded, is obtained Merge the parameter of location expression parameter, the parameter of positioning advertising and positioning positive, for example, the parameter of positioning advertising is advertisements Know multiple advertisements that are stored with id, the database of media server, each advertisement correspondence only one advertisement and identifier id；Positioning is just The parameter of piece is the network resources address of positive, and any one Internet resources has only one resource address on network.Again The advertisement to be merged and positive are further found out from the database of media server, finally will according to merging location expression parameter Advertisement and positive merge into a resource.
Specifically, as shown in Fig. 2 this method comprises the following steps：
Step S102：Playing request in response to carrying out user terminal, parses playing request.
For example, the destination address in the URL of playing request is the resource address of positive, the resource address can navigate to positive Positive media file, URL carry parameter for advertisement and identifier and merge location expression parameter, can be navigated to extensively by advertisement and identifier The advertising media file of announcement, advertisement is inserted when be can determine that by merging location expression parameter since predetermined time value positive.
Media server parses the playing request, can determine positive, advertisement and above-mentioned merging that playing request is asked Location expression parameter.
Step S104：Obtain the positive media file of positive and the advertising media file of advertisement.
It is determined that after the positive that playing request is asked, positive media file and advertising media's text are found out from database Part, wherein, positive is identical with the media formats of advertisement, includes media data in media file first, and the media data refers to Device can be played to play to show the data of multimedia audio-visual content, the media data corresponding to different media formats can be with Difference, for example, the media data of MP4 forms is frame data, and one of the media data of M3U8 forms actually recording indexes Text-only file is indexed, playout software is not to play it when opening it, but finds corresponding audio frequency and video according to its index The network address of file is played out.
It is different according to media formats, it is also possible to including other data, such as right in media file in addition to including media data Also include metadata in the situation that media data is MP4 forms, media file, the metadata is used for the category for describing media data Property.
Step S106：According to location expression parameter is merged, it is one new to merge positive media text and advertising media file Media file.
One is merged into when merging positive media file and advertising media file, including by the media data of advertisement and positive Individual new media data, that is, the media file in the media data and advertising media file in positive media file is carried out Merge；Also include the other kinds of data correspondence in media file merging into a data, so that positive media are literary Part and advertising media file merge into a media file.
Using the embodiment provide method, when the new media file after merging is issued into user terminal, for For the terminal of family, what it was played is a media file, from without playing positive media file and advertising media file Switch instant there is interim card, the player plays of user terminal include positive and a media file of advertisement, thus, for The presentation of positive and ad content, plays more smooth, improves Consumer's Experience, obtain the immense success of business application.
Embodiment three
The embodiment is the merging method of advertisement further preferred on the basis of embodiment two and positive, in the embodiment In, the form of advertisement and positive is MP4 forms, and advertising media file and positive media file are broadcast including that can be played device The media data put, in addition to metadata, wherein, metadata is for the data for the attribute for describing media data.Media data It is made up of frame data, frame data include audio frame and frame of video, at least one audio frame constitutes an audio data block, at least one Individual frame of video constitutes a block of video data, as shown in figure 3, the physical store form of positive media file and advertising media file It is：Original position is metadata, after metadata, is alternately present with audio data block and block of video data.Referring to Fig. 4, This method may comprise steps of：
Step S202：Playing request in response to carrying out user terminal, parses playing request.
By parsing playing request, the merging position of positive, advertisement and advertisement insertion positive that playing request is asked is obtained Put characterising parameter, merging location expression parameter is used to representing since inserting advertisement after predetermined time value positive.
Step S204：Obtain the positive media file of positive and the advertising media file of advertisement.
Positive media file and advertising media file include media data and metadata.Wherein, metadata includes compiling again Code information, the first data set that data element is frame sign, the second data set that data element is frame position and data element are 3rd data set of the timestamp of frame.
In this step, media data, coding letter are included in the positive media file and advertising media file that get Breath, the first data set, the second data set and the 3rd data set.
Step S206：Match the coding information of positive and the coding information of advertisement.
The coding information of positive and the coding information of advertisement include Video coding mode, Video coding grade, resolution ratio, The parameters such as code check, frame per second, audio coding mode and audio sample rate, when being matched, are compared matching one by one, if all Parameter it is all identical, namely the coding information of positive and the coding information of advertisement it is consistent, then perform step S208.If any one Parameter is differed, then stops matching, and the step of without follow-up merge.
Step S208：It is a new metadata to merge the metadata of advertisement and positive.
Specifically, the first data set of positive and the first data set of advertisement are merged first as new first data set, conjunction And the second data set of positive and the second data set of advertisement as new second data set, merge the 3rd data set of positive and wide The 3rd data set accused is as new 3rd data set, then by coding information, new first data set, new second data set and Xin Three data sets are used as new metadata.
Step S210：It is a new media data to merge the media data of advertisement and positive.
After the metadata and media data of positive media file and advertising media file are merged respectively, one is obtained newly Media file, the metadata in the new media file is the new metadata obtained in step S208, new media text Media data in part is the new media data obtained in step S210, and the new media file namely advertisement and positive merge Media file afterwards.
Specifically, during new media file is obtained, the positive first that the media data of positive is obtained first is total The total duration of advertisement first of duration and the media data of advertisement, that is, player needs positive first total altogether when playing positive The time of duration, the time of the total duration of advertisement first is needed altogether when playing advertisement, then according to the total duration of positive first and in advance Fix time value, determine the relation that merges of advertisement and positive, merging relation be placed in positive including advertisement before, advertisement be placed in positive it It is placed in afterwards with advertisement among positive, wherein：
If predetermined time value is zero, the relation that merges is that advertisement is placed in before positive；
If predetermined time value is less than the total duration of positive first, the relation that merges is that advertisement is placed among positive；
If predetermined time value is equal to the total duration of positive first, the relation that merges is that advertisement is placed in after positive.
It is determined that after merging relation, media data, the first data set, the second data set and the 3rd are further merged respectively Data set.
First, situation about being placed in for advertisement before positive：
The media data order of advertisement is placed in before the media data of positive, to obtain new media data；
The first data set order of advertisement is placed in before the first data set of positive, to obtain new first data set；
Each data element in second data set of advertisement is increased into by the first offset, will be every in the second data set of positive Individual data element increases by the second offset, and the second data set order for increasing the advertisement after offset is placed in after increase offset Positive the second data set before to obtain new second data set, wherein, the first offset for positive metadata length, Second offset is the length and the media data length sum of advertisement of the metadata of advertisement.
Each data element in 3rd data set of positive is increased into by the 8th offset, the 3rd data set of advertisement is suitable Sequence is placed in before the 3rd data set of the positive after increase offset to obtain new 3rd data set, wherein, the 8th offset is The total duration of advertisement first of the media data of advertisement.
For example, the first data set, the second data set and the 3rd data set are array.In advertising media file, first Individual audio frame（Array index is 0, is designated as audio_sample_0）Offset in advertising media file is equal to promotional literature Metadata length, be designated as ad_metadata_length (unit byte, byte), after merging, former advertising media text The array index in the files of first audio frame audio_sample_0 after merging in part is also 0, but it is after merging File in position become new file metadata size, be designated as new_metadata_length, it is by that analogy, former Position of all frames in new media file in advertising media file both increases new_metadata_length-d_ Metadata_length, namely the metadata of positive length.
Assuming that the total number of all audio frequency and video in advertising media file is n, total length is ad_length, then original positive Position of all audio/video frames in new media file both increase new_metadata_length- relative to original position Move_metadata_length+ad_length, namely advertisement metadata length and advertisement media data length it With.
The timestamp of all frames of former advertising media file is constant.Assuming that the total duration of promotional literature is 15s, then positive matchmaker The timestamp of all frames of body file will offset 15s backward.
Second, situation about being placed in for advertisement after positive：
The media data order of advertisement is placed in after the media data of positive, to obtain new media data；
The first data set order of advertisement is placed in after the first data set of positive, to obtain new first data set；
Each data element in second data set of advertisement is increased into by the 3rd offset, will be every in the second data set of positive Individual data element increases by the 4th offset, and the second data set order for increasing the advertisement after offset is placed in after increase offset Positive the second data set after to obtain new second data, wherein, the 3rd offset for positive metadata length with The media data length sum of positive, the 4th offset is the length of the metadata of advertisement；
Each data element in 3rd data set of advertisement is increased into by the 9th offset, the of the advertisement after offset will be increased Three data sets order is placed in after the 3rd data set of positive to obtain new 3rd data set, wherein, the 9th offset is positive Media data the total duration of positive first.
3rd, situation about being placed in for advertisement among positive：
In the media data of positive, the first insertion position is determined, and the media data order of advertisement is inserted in the media of positive First insertion position of data, to obtain new media data, wherein, the first insertion position is plays in the media data of positive when The Data Position of a length of predetermined time value；
First data set of advertisement order is inserted in the first data set of positive and position corresponding with the first insertion position it Place, to obtain new first data set；
Each data element in second data set of advertisement is increased into by the 5th offset, before in the second data set of positive N number of data element increases by the 6th offset, and the rear M data element in the second data set of positive is increased into the 7th offset, By increase offset after advertisement the second data set order insert in increase offset after positive the second data set in and with In place of the corresponding position in first insertion position, to obtain new second data, wherein, the 5th offset is the length of the metadata of positive Degree and the first media subdata length sum of positive, the first media subdata in the media data of positive, the first insertion position Media data before putting, N is the data element before position corresponding with the first insertion position in the second data set of positive Number, M is the data element number after position corresponding with the first insertion position in the second data set of positive, the 6th skew Measure the length of the metadata for advertisement, the 7th offset for the metadata of advertisement length and advertisement media data length it With；
Each data element in second data set of advertisement is increased into by the tenth offset, after in the 3rd data set of positive L data element increases by the 8th offset, and the 3rd data set order for increasing the advertisement after offset is inserted in into increase offset In place of in 3rd data set of positive afterwards and position corresponding with the first insertion position, to obtain new 3rd data, wherein, Tenth offset is the duration of the first media subdata, and L is position corresponding with the first insertion position in the 3rd data set of positive Data element number after putting.
For example, it is assumed that each audio data block of positive media file includes 2 audio frames, each block of video data is wrapped Containing 2 frame of video, then positive has 2*2=4 audio frame, 2*2=4 frame of video, and the length of positive metadata is 100, then just Following information can be stored in the metadata information of piece：
Audio frame sign array（4 elements）：
4096；4096；4096；4096
Video frame size array（4 elements）：
16384；16384；16384；16384
The file structure of positive：
Positive metadata；Positive audio data block 0；Positive block of video data 0；Positive audio data block 1；Positive block of video data 1
The length of advertisements metadata is 50, then can store following information in the metadata information of advertisement：
Audio frame sign array（4 elements）：
1024；1024；1024；1024
Video frame size array（4 elements）：
2048；2048；2048；2048
The file structure of advertisement：
Advertisements metadata；Advertisement audio data block 0；Advertisement video data block 0；Advertisement audio data block 1；Advertisement video data block 1
Assuming that each frame of video when a length of 1, if the insertion time is 2, according to the duration of each frame of video, can calculate Need the frame of video of advertisement being inserted into after second frame of video of positive, audio frame is also in this way, new after then merging The metadata information of multimedia file is as follows：
Audio frame sign array（8 elements）：
4096；4096；1024；1024；1024；1024；4096；4096
Video frame size array（8 elements）：
16384；16384；2048；2048；2048；2048；16384；16384
File structure figure after merging：
New metadata；Positive audio data block 0；Positive block of video data 0；Advertisement audio data block 0；Advertisement video data block 0；Advertisement audio data block 1；Advertisement video data block 1；Positive audio data block 1；Positive block of video data 1
Example IV
The embodiment is the merging method of advertisement further preferred on the basis of embodiment two and positive, in the embodiment In, the form of advertisement and positive is M3U8 forms, and advertising media file and positive media file include that device can be played The media data of broadcasting, wherein, media data is that the index in index text-only file, index text-only file is broadcast for instruction Put device and find the network address of corresponding audio-video document and played online.Referring to Fig. 5, this method can include following step Suddenly：
Step S302：Playing request in response to carrying out user terminal, parses playing request.
By parsing playing request, the merging position of positive, advertisement and advertisement insertion positive that playing request is asked is obtained Put characterising parameter, merging location expression parameter is used to representing since inserting advertisement after predetermined time value positive.
Step S304：Obtain the positive media file of positive and the advertising media file of advertisement.
For example, positive media file is：
Positive m3u8:
#EXTINF: 10
http://example.com/ positives 1.ts
#EXTINF:10
http://example.com/ positives 2.ts
#EXTINF: 10
http://example.com/ positives 3.ts
#EXTINF:10
http://example.com/ positives 4.ts
#EXT-ENDLIST
Advertising media file is：
Advertisement m3u8:
#EXTINF: 10
http://example.com advertisements 1.ts
#EXTINF:10
http://example.com/ advertisements 2.ts
#EXTINF: 10
http://example.com/ advertisements 3.ts
#EXT-ENDLIST
Step S306：When the advertisement second for the audio-video documents that all indexes are indicated is total in the index text-only file of acquisition advertisement It is long.
Step S308：Obtain the positive second of the audio-video document that all indexes are indicated in the index text-only file of positive Total duration.
Step S310：According to the total duration of positive second and predetermined time value, determine advertisement and positive merges relation, its In, merging relation be placed in positive including advertisement before, advertisement is placed in after positive and advertisement is placed among positive.
Step S312：If advertisement is placed in before positive, the indexed sequential in the index text-only file of advertisement is placed in Before index in the index text-only file of positive.
Step S314：If advertisement is placed in after positive, the indexed sequential in the index text-only file of advertisement is placed in After index in the index text-only file of positive.
Step S316：If advertisement is placed among positive, in the index text-only file of positive, the second insertion position is determined Put, and the indexed sequential in the index text-only file of advertisement is inserted in index in text-only file the second of positive and insert position Put, wherein, the audio-video document that all indexes in the index text-only file of positive before the second insertion position are indicated Length is predetermined time value.
Advertising media file and positive media file for the example above, include the URL of all bursts, play When device is played, meeting progressive download plays each burst in media.Wherein #EXTINF:10 refer to burst it is lasting when It is long, followed by be exactly the burst URL.
If it is desired to inserting advertisements into the 10s positions of positive（Play and begin to play advertisement after 10s positives）, then time Every a line of positive media file is gone through, the duration of each burst is got, adds up after enough 10S, then writes advertising media file Wherein, the new media file ultimately produced is：
#EXTINF: 10
http://example.com/ positives 1.ts
#EXTINF: 10
http://example.com advertisements 1.ts
#EXTINF:10
http://example.com/ advertisements 2.ts
#EXTINF: 10
http://example.com/ advertisements 3.ts
#EXTINF:10
http://example.com/ positives 2.ts
#EXTINF: 10
http://example.com/ positives 3.ts
#EXTINF:10
http://example.com/ positives 4.ts
#EXT-ENDLIST
Embodiment five
The merging method of advertisement and positive with the offer of the embodiment of the present invention two is corresponding, and the embodiment of the present invention additionally provides one kind Advertisement and the merging device of positive, the device are located at media server end or third-party platform end, referring to Fig. 6, and the device can be with Including parsing module 10, acquisition module 30 and merging module 50.
Wherein, parsing module 10 is used for the playing request in response to carrying out user terminal, parses playing request to be broadcast The merging location expression parameter for asking asked positive, advertisement and advertisement to insert positive is put, merging location expression parameter is used for Represent since inserting advertisement after predetermined time value positive.
Acquisition module 30 is used to obtain the positive media file of positive and the advertising media file of advertisement, wherein, positive matchmaker Include that the media data of device broadcasting can be played in body file and advertising media file.
Merging module 50 is used for according to location expression parameter is merged, and it is one to merge positive media file and advertising media file Individual new media file.
The merging device provided using the embodiment, it is right when the new media file after merging is issued into user terminal For user terminal, what it was played is a media file, from without playing positive media file and advertising media There is interim card in the switch instant of file, and the player plays of user terminal include positive and a media file of advertisement, thus, For the presentation of positive and ad content, play more smooth, improve Consumer's Experience, obtain business application it is huge into Work(.
Also include metadata in a kind of situation, positive media file and advertising media file, metadata is for describing The data of the attribute of media data, merging module include first merge submodule, first merging submodule be used for merge advertisement and The metadata of positive is a new metadata.
Preferably, metadata includes coding information, including：Video coding mode, Video coding grade, resolution ratio, code check, Frame per second, audio coding mode and audio sample rate.The device also includes matching module, for obtaining positive media in acquisition module After file and advertising media file, merging module merges before positive media file and advertising media file, matching positive Coding information and the coding information of advertisement；Wherein, in a device, only when the coding information of positive and the coding information of advertisement are complete When consistent, merging module performs the step of merging positive media file and advertising media file.
Using the preferred embodiment, just merged when coding information is consistent, further ensure that the multimedia text of merging The fluency that part is played in user terminal.
Preferably, media data is made up of frame data, metadata also include data element for frame sign the first data set, 3rd data set of the timestamp that data element is the second data set of frame position and data element is frame, first merges submodule Specifically for performing the steps：Merge the first data set of positive and the first data set of advertisement is used as new first data Collection；Merge the second data set of positive and the second data set of advertisement is used as new second data set；Merge the 3rd data of positive Collection and the 3rd data set of advertisement are used as new 3rd data set；By coding information, new first data set, new second data set and new 3rd data set is used as new metadata.
Preferably, merging module includes second and merges submodule, and the second merging submodule is used to merge advertisement and positive Media data is a new media data, wherein, second merges submodule specifically for performing the steps：Obtain positive Media data the total duration of positive first；According to the total duration of positive first and predetermined time value, advertisement and the conjunction of positive are determined And relation, wherein, merging relation be placed in positive including advertisement before, advertisement is placed in after positive and advertisement is placed among positive； If advertisement is placed in before positive, the media data order of advertisement is placed in before the media data of positive；If advertisement is placed in just After piece, then the media data order of advertisement is placed in after the media data of positive；And if advertisement is placed among positive, In the media data of positive, the first insertion position is determined, and the media data order of advertisement is inserted in the media data of positive The first insertion position, wherein, the first insertion position be positive media data in playing duration be predetermined time value data Position.
Preferably, positive and advertisement are MP4 forms, and frame data include audio frame and frame of video, at least one audio frame An audio data block is constituted, at least one frame of video constitutes a block of video data, positive media file and advertising media's text The physical store form of part is：Original position is metadata, after metadata, is handed over audio data block and block of video data For appearance.
First merges submodule when merging the first data set of the first data set of positive and advertisement, and specific execution is following Step：
If advertisement is placed in before positive, to obtain before the first data set of advertisement order is placed in into the first data set of positive New first data set；If advertisement is placed in after positive, the first data set order of advertisement is placed in the first data set of positive Afterwards to obtain new first data set；If advertisement is placed among positive, the first data set order of advertisement is inserted in into positive Sentencing in first data set and position corresponding with the first insertion position obtains new first data set.
First merges submodule when merging the second data set of the second data set of positive and advertisement, and specific execution is following Step：If advertisement is placed in before positive, each data element in the second data set of advertisement is increased into by the first offset, will just Each data element in second data set of piece increases by the second offset, will increase the second data set of the advertisement after offset Order is placed in before the second data set of the positive after increase offset to obtain new second data set, wherein, the first offset For the length of the metadata of positive, the second offset is the length and the media data length sum of advertisement of the metadata of advertisement； If advertisement is placed in after positive, each data element in the second data set of advertisement is increased into by the 3rd offset, by positive Each data element in second data set increases by the 4th offset, will increase the second data set order of the advertisement after offset It is placed in after the second data set of the positive after increase offset to obtain new second data, wherein, the 3rd offset is positive Metadata length and the media data length sum of positive, the 4th offset for advertisement metadata length；If advertisement It is placed among positive, each data element in the second data set of advertisement is increased into by the 5th offset, by the second number of positive Increase by the 6th offset according to the top n data element of concentration, the rear M data element in the second data set of positive is increased by the Seven offsets, the second data of the positive that the second data set order for increasing the advertisement after offset is inserted in after increase offset Concentrate and sentencing for position corresponding with the first insertion position obtains new second data, wherein, the 5th offset is the member of positive The length of data and the first media subdata length sum of positive, the first media subdata in the media data of positive, the Media data before one insertion position, before N is position corresponding with the first insertion position in the second data set of positive Data element number, M is the data element number after position corresponding with the first insertion position in the second data set of positive, 6th offset is the length of the metadata of advertisement, and the 7th offset is the length and the media data of advertisement of the metadata of advertisement Length sum.
First merges submodule when merging three data set of the 3rd data set of positive and advertisement, and specific execution is following Step：If advertisement is placed in before positive, each data element in the 3rd data set of positive is increased into by the 8th offset, will be wide The 3rd data set order accused is placed in before the 3rd data set of the positive after increase offset to obtain new 3rd data set, its In, the 8th offset is the total duration of advertisement first of the media data of advertisement；If advertisement is placed in after positive, by the 3rd of advertisement the Each data element in data set increases by the 9th offset, and the 3rd data set order for increasing the advertisement after offset is placed in To obtain new 3rd data set after 3rd data set of positive, wherein, the 9th offset is the positive of the media data of positive First total duration；If advertisement is placed among positive, each data element increase the tenth in the 3rd data set of advertisement is offset Amount, increases by the 8th offset by the rear L data element in the 3rd data set of positive, by the of the advertisement after increase offset Three data sets order insert in increase offset after positive the 3rd data set in and position corresponding with the first insertion position it Sentence and obtain new 3rd data, wherein, the tenth offset is the duration of the first media subdata, and L is the 3rd data set of positive In data element number after position corresponding with the first insertion position.
Another situation, it is index text-only file that can be played the media data of device broadcasting, indexes text-only file In index be used to indicate that player finds the network address of corresponding audio-video document and played online, according to merging position Characterising parameter, merging module specifically performs following steps：Obtain the sound that all indexes are indicated in the index text-only file of advertisement The total duration of advertisement second of video file；Obtain the audio-video document that all indexes are indicated in the index text-only file of positive The total duration of positive second；According to the total duration of positive second and predetermined time value, determine advertisement and positive merges relation, wherein, Merging relation be placed in positive including advertisement before, advertisement is placed in after positive and advertisement is placed among positive；If advertisement is placed in just Before piece, then by the indexed sequential in the index text-only file of advertisement be placed in positive index text-only file in index it Before；If advertisement is placed in after positive, the indexed sequential in the index text-only file of advertisement is placed in the pure text of index of positive After index in this document；And if advertisement is placed among positive, in the index text-only file of positive, determining second Insertion position, and the indexed sequential in the index text-only file of advertisement is inserted in index in text-only file the second of positive Insertion position, wherein, the audio frequency and video that all indexes in the index text-only file of positive before the second insertion position are indicated The length of file is predetermined time value.
From the description of various embodiments above, it can be seen that the embodiment of the present invention solves to user terminal and provides positive During with advertisement, easily occur playing slack problem, reached lifting Consumer's Experience effect.
It should be noted that said apparatus or system embodiment belong to preferred embodiment, involved module might not Necessary to being the application.
Each embodiment in this specification is described by the way of progressive, what each embodiment was stressed be with Between the difference of other embodiment, each embodiment identical similar part mutually referring to.For the dress of the application Put for embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, related part is real referring to method Apply the part explanation of example.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto, It is any be familiar with the people of the technology disclosed herein technical scope in, the change or replacement that can be readily occurred in should all be covered Within protection scope of the present invention.Therefore, protection scope of the present invention should be defined by scope of the claims.

Claims (17)

1. a kind of advertisement and the merging method of positive, it is characterised in that including：
Playing request in response to carrying out user terminal, parses the playing request and is asked just with obtaining the playing request The merging location expression parameter of the positive is inserted in piece, advertisement and the advertisement, and the merging location expression parameter is used to represent Since inserting the advertisement after predetermined time value the positive, the predetermined time value is more than or equal to 0；
The positive media file of the positive and the advertising media file of the advertisement are obtained, wherein, the positive media file With in the advertising media file include can be played device broadcasting media data；And
According to the merging location expression parameter, it is one new to merge the positive media file and the advertising media file Media file.
2. advertisement according to claim 1 and the merging method of positive, it is characterised in that the positive media file and institute Stating in advertising media file also includes metadata, the metadata be for the data for the attribute for describing the media data, It is that a new media file includes to merge the positive media file and the advertising media file：Merge the advertisement and institute It is a new metadata to state the metadata of positive.
3. advertisement according to claim 2 and the merging method of positive, it is characterised in that the metadata includes coding and believed Breath, after the step of obtaining the positive media file and the advertising media file is performed, performs and merges the positive matchmaker Before the step of body file and the advertising media file, methods described also includes：Match coding information and the institute of the positive State the coding information of advertisement；
Wherein, in the process, only held when the coding information of the positive and the completely the same coding information of the advertisement The step of row merges the positive media file and the advertising media file.
4. advertisement according to claim 3 and the merging method of positive, it is characterised in that the media data is by frame data Composition, the metadata is that the first data set, the data element of frame sign are the second data of frame position also including data element Integrate and data element is the 3rd data set of the timestamp of frame, the metadata for merging the advertisement and the positive is one new Metadata includes：
Merge the first data set of the positive and the first data set of the advertisement as new first data set；
Merge the second data set of the positive and the second data set of the advertisement as new second data set；
Merge the 3rd data set of the positive and the 3rd data set of the advertisement as new 3rd data set；
It regard the coding information, new first data set, new second data set and new 3rd data set as institute State new metadata.
5. advertisement according to claim 4 and the merging method of positive, it is characterised in that merge the positive media file It is that a new media file includes with the advertising media file：The media data for merging the advertisement and the positive is one Individual new media data, wherein, the media data for merging the advertisement and the positive is specially：
Obtain the total duration of positive first of the media data of the positive；
According to the total duration of positive first and the predetermined time value, determine the advertisement and the positive merges relation, Wherein, before the merging relation is placed in the positive including the advertisement, the advertisement be placed in it is after the positive and described Advertisement is placed among the positive；
If the advertisement is placed in before the positive, the media data order of the advertisement is placed in the media number of the positive According to before；
If the advertisement is placed in after the positive, the media data order of the advertisement is placed in the media number of the positive After；And
If the advertisement is placed among the positive, in the media data of the positive, the first insertion position is determined, and will The media data order of the advertisement inserts in first insertion position of the media data of the positive, wherein, described first Insertion position be the positive media data in playing duration be the predetermined time value Data Position.
6. advertisement according to claim 5 and the merging method of positive, it is characterised in that the positive and the advertisement are equal For MP4 forms, the frame data include audio frame and frame of video, and at least one audio frame constitutes an audio data block, at least One frame of video constitutes a block of video data, the physical store form of the positive media file and the advertising media file It is：Original position is the metadata, after the metadata, is handed over the audio data block and the block of video data For appearance,
Merge the first data set of the positive and the first data set of the advertisement includes as new first data set：
If the advertisement is placed in before the positive, the first data set order of the advertisement is placed in the first of the positive To obtain new first data set before data set；
If the advertisement is placed in after the positive, the first data set order of the advertisement is placed in the first of the positive To obtain new first data set after data set；
If the advertisement is placed among the positive, the first data set order of the advertisement is inserted in the first of the positive Sentencing in data set and position corresponding with first insertion position obtains new first data set,
Merge the second data set of the positive and the second data set of the advertisement includes as new second data set：
If the advertisement is placed in before the positive, by each data element increase by first in the second data set of the advertisement Offset, increases by the second offset by each data element in the second data set of the positive, after increase offset The second data set order of the advertisement is described to obtain before being placed in the second data set of the positive after increase offset New second data set, wherein, first offset is the length of the metadata of the positive, and second offset is described The length of the metadata of advertisement and the media data length sum of the advertisement；
If the advertisement is placed in after the positive, by each data element increase the 3rd in the second data set of the advertisement Offset, increases by the 4th offset by each data element in the second data set of the positive, after increase offset The second data set order of the advertisement is placed in described to obtain after the second data set of the positive after increase offset New second data, wherein, the 3rd offset is that the length of the metadata of the positive and the media data of the positive are long Sum is spent, the 4th offset is the length of the metadata of the advertisement；
If the advertisement is placed among the positive, by each data element increase the 5th in the second data set of the advertisement Offset, increases by the 6th offset, by the second of the positive by the top n data element in the second data set of the positive Rear M data element in data set increases by the 7th offset, and the second data set for increasing the advertisement after offset is suitable Sequence is inserted in the second data set for increasing the positive after offset and in place of position corresponding with first insertion position To obtain new second data, wherein, the 5th offset is the length and the positive of the metadata of the positive First media subdata length sum, the first media subdata for the positive media data in, it is described first insertion Media data before position, before N is position corresponding with first insertion position in the second data set of the positive Data element number, M is the number in the second data set of the positive after position corresponding with first insertion position According to element number, the 6th offset is the length of the metadata of the advertisement, and the 7th offset is the advertisement The length of metadata and the media data length sum of the advertisement,
Merge the 3rd data set of the positive and the 3rd data set of the advertisement includes as new 3rd data set：
If the advertisement is placed in before the positive, by each data element increase the 8th in the 3rd data set of the positive Offset, by the 3rd data set of advertisement order be placed in before the 3rd data set of the positive after increase offset with New 3rd data set is obtained, wherein, the 8th offset is the total duration of advertisement first of the media data of the advertisement；
If the advertisement is placed in after the positive, by each data element increase the 9th in the 3rd data set of the advertisement Offset, by increase offset after the advertisement the 3rd data set order be placed in after the 3rd data set of the positive with New 3rd data set is obtained, wherein, the 9th offset is the total duration of positive first of the media data of the positive；
If the advertisement is placed among the positive, by each data element increase the tenth in the 3rd data set of the advertisement Offset, increases the 8th offset by the rear L data element in the 3rd data set of the positive, will increase offset The advertisement afterwards the 3rd data set order insert in increase offset after the positive the 3rd data set in and with it is described Sentencing for the corresponding position in first insertion position obtains new 3rd data, wherein, the tenth offset is described first The duration of media subdata, after L is position corresponding with first insertion position in the 3rd data set of the positive Data element number.
7. the merging method of the advertisement and positive according to any one of claim 3 to 6, it is characterised in that coding information Including：Video coding mode, Video coding grade, resolution ratio, code check, frame per second, audio coding mode and audio sample rate.
8. advertisement according to claim 1 and the merging method of positive, it is characterised in that described to be played device broadcasting Media data be index text-only file, the index in the index text-only file is used to indicating that the player to be found pair The network address for the audio-video document answered is played online, according to the merging location expression parameter, merges the positive matchmaker Body file and the advertising media file are that a new media file includes：
Obtain the total duration of advertisement second of the audio-video document that all indexes are indicated in the index text-only file of the advertisement；
Obtain the total duration of positive second of the audio-video document that all indexes are indicated in the index text-only file of the positive；
According to the total duration of positive second and the predetermined time value, determine the advertisement and the positive merges relation, Wherein, before the merging relation is placed in the positive including the advertisement, the advertisement be placed in it is after the positive and described Advertisement is placed among the positive；
If the advertisement is placed in before the positive, the indexed sequential in the index text-only file of the advertisement is placed in institute Before the index indexed in text-only file for stating positive；
If the advertisement is placed in after the positive, the indexed sequential in the index text-only file of the advertisement is placed in institute After the index indexed in text-only file for stating positive；And
If the advertisement is placed among the positive, in the index text-only file of the positive, the second insertion position is determined Put, and by the indexed sequential in the index text-only file of the advertisement insert in the positive index text-only file in institute The second insertion position is stated, wherein, all ropes described in the index text-only file of the positive before the second insertion position The length for drawing the audio-video document of instruction is the predetermined time value.
9. a kind of advertisement and the merging device of positive, it is characterised in that including：
Parsing module, for the playing request in response to carrying out user terminal, parses the playing request to obtain the broadcasting The merging location expression parameter of the positive is inserted in the asked positive of request, advertisement and the advertisement, and the merging position is retouched State parameter be used for represent since inserting the advertisement after predetermined time value the positive, the predetermined time value is more than or equal to 0；
Acquisition module, for obtaining the positive media file of the positive and the advertising media file of the advertisement, wherein, it is described Include that the media data of device broadcasting can be played in positive media file and the advertising media file；And
Merging module, for according to the merging location expression parameter, merging the positive media file and the advertising media File is a new media file.
10. advertisement according to claim 9 and the merging device of positive, it is characterised in that the positive media file and Also include metadata in the advertising media file, the metadata is for the number for the attribute for describing the media data Include first according to, the merging module and merge submodule, the first merging submodule be used to merging the advertisement and it is described just The metadata of piece is a new metadata.
11. advertisement according to claim 10 and the merging device of positive, it is characterised in that the metadata includes coding Information, described device also includes matching module, for obtaining the positive media file and the advertisement in the acquisition module After media file, the merging module merges before the positive media file and the advertising media file, and matching is described The coding information of positive and the coding information of the advertisement；
Wherein, in said device, only when the coding information of the positive and the completely the same coding information of the advertisement, institute State merging module and perform the step of merging the positive media file and the advertising media file.
12. advertisement according to claim 11 and the merging device of positive, it is characterised in that the media data is by frame number According to composition, the metadata also includes the second number that the first data set, the data element that data element is frame sign are frame position According to the 3rd data set integrated with data element as the timestamp of frame, described first merges submodule specifically for performing following step Suddenly：
Merge the first data set of the positive and the first data set of the advertisement as new first data set；
Merge the second data set of the positive and the second data set of the advertisement as new second data set；
Merge the 3rd data set of the positive and the 3rd data set of the advertisement as new 3rd data set；
It regard the coding information, new first data set, new second data set and new 3rd data set as institute State new metadata.
13. advertisement according to claim 12 and the merging device of positive, it is characterised in that the merging module includes the Two merge submodule, and it is one new that the second merging submodule, which is used to merge the advertisement and the media data of the positive, Media data, wherein, described second merges submodule specifically for performing the steps：
Obtain the total duration of positive first of the media data of the positive；
According to the total duration of positive first and the predetermined time value, determine the advertisement and the positive merges relation, Wherein, before the merging relation is placed in the positive including the advertisement, the advertisement be placed in it is after the positive and described Advertisement is placed among the positive；
If the advertisement is placed in before the positive, the media data order of the advertisement is placed in the media number of the positive According to before；
If the advertisement is placed in after the positive, the media data order of the advertisement is placed in the media number of the positive After；And
If the advertisement is placed among the positive, in the media data of the positive, the first insertion position is determined, and will The media data order of the advertisement inserts in first insertion position of the media data of the positive, wherein, described first Insertion position be the positive media data in playing duration be the predetermined time value Data Position.
14. advertisement according to claim 13 and the merging device of positive, it is characterised in that the positive and the advertisement It is MP4 forms, the frame data include audio frame and frame of video, and at least one audio frame constitutes an audio data block, extremely A few frame of video constitutes a block of video data, the physical store shape of the positive media file and the advertising media file Formula is：Original position is the metadata, after the metadata, with the audio data block and the block of video data It is alternately present,
Described first merges submodule when merging the first data set of the first data set of the positive and the advertisement, specifically Perform following steps：
If the advertisement is placed in before the positive, the first data set order of the advertisement is placed in the first of the positive To obtain new first data set before data set；
If the advertisement is placed in after the positive, the first data set order of the advertisement is placed in the first of the positive To obtain new first data set after data set；
If the advertisement is placed among the positive, the first data set order of the advertisement is inserted in the first of the positive Sentencing in data set and position corresponding with first insertion position obtains new first data set,
Described first merges submodule when merging the second data set of the second data set of the positive and the advertisement, specifically Perform following steps：
If the advertisement is placed in before the positive, by each data element increase by first in the second data set of the advertisement Offset, increases by the second offset by each data element in the second data set of the positive, after increase offset The second data set order of the advertisement is described to obtain before being placed in the second data set of the positive after increase offset New second data set, wherein, first offset is the length of the metadata of the positive, and second offset is described The length of the metadata of advertisement and the media data length sum of the advertisement；
If the advertisement is placed in after the positive, by each data element increase the 3rd in the second data set of the advertisement Offset, increases by the 4th offset by each data element in the second data set of the positive, after increase offset The second data set order of the advertisement is placed in described to obtain after the second data set of the positive after increase offset New second data, wherein, the 3rd offset is that the length of the metadata of the positive and the media data of the positive are long Sum is spent, the 4th offset is the length of the metadata of the advertisement；
If the advertisement is placed among the positive, by each data element increase the 5th in the second data set of the advertisement Offset, increases by the 6th offset, by the second of the positive by the top n data element in the second data set of the positive Rear M data element in data set increases by the 7th offset, and the second data set for increasing the advertisement after offset is suitable Sequence is inserted in the second data set for increasing the positive after offset and in place of position corresponding with first insertion position To obtain new second data, wherein, the 5th offset is the length and the positive of the metadata of the positive First media subdata length sum, the first media subdata for the positive media data in, it is described first insertion Media data before position, before N is position corresponding with first insertion position in the second data set of the positive Data element number, M is the number in the second data set of the positive after position corresponding with first insertion position According to element number, the 6th offset is the length of the metadata of the advertisement, and the 7th offset is the advertisement The length of metadata and the media data length sum of the advertisement,
Described first merges submodule when merging three data set of the 3rd data set of the positive and the advertisement, specifically Perform following steps：
If the advertisement is placed in before the positive, by each data element increase the 8th in the 3rd data set of the positive Offset, by the 3rd data set of advertisement order be placed in before the 3rd data set of the positive after increase offset with New 3rd data set is obtained, wherein, the 8th offset is the total duration of advertisement first of the media data of the advertisement；
If the advertisement is placed in after the positive, by each data element increase the 9th in the 3rd data set of the advertisement Offset, by increase offset after the advertisement the 3rd data set order be placed in after the 3rd data set of the positive with New 3rd data set is obtained, wherein, the 9th offset is the total duration of positive first of the media data of the positive；
If the advertisement is placed among the positive, by each data element increase the tenth in the 3rd data set of the advertisement Offset, increases the 8th offset by the rear L data element in the 3rd data set of the positive, will increase offset The advertisement afterwards the 3rd data set order insert in increase offset after the positive the 3rd data set in and with it is described Sentencing for the corresponding position in first insertion position obtains new 3rd data, wherein, the tenth offset is described first The duration of media subdata, after L is position corresponding with first insertion position in the 3rd data set of the positive Data element number.
15. the merging device of the advertisement and positive according to any one of claim 9 to 14, it is characterised in that coding letter Breath includes：Video coding mode, Video coding grade, resolution ratio, code check, frame per second, audio coding mode and audio sample rate.
16. advertisement according to claim 9 and the merging device of positive, it is characterised in that the device that can be played is broadcast The media data put is that the index in index text-only file, the index text-only file is used to indicate that the player is found The network address of corresponding audio-video document is played online, according to the merging location expression parameter, the merging module It is specific to perform following steps：
Obtain the total duration of advertisement second of the audio-video document that all indexes are indicated in the index text-only file of the advertisement；
Obtain the total duration of positive second of the audio-video document that all indexes are indicated in the index text-only file of the positive；
According to the total duration of positive second and the predetermined time value, determine the advertisement and the positive merges relation, Wherein, before the merging relation is placed in the positive including the advertisement, the advertisement be placed in it is after the positive and described Advertisement is placed among the positive；
If the advertisement is placed in before the positive, the indexed sequential in the index text-only file of the advertisement is placed in institute Before the index indexed in text-only file for stating positive；
If the advertisement is placed in after the positive, the indexed sequential in the index text-only file of the advertisement is placed in institute After the index indexed in text-only file for stating positive；And
If the advertisement is placed among the positive, in the index text-only file of the positive, the second insertion position is determined Put, and by the indexed sequential in the index text-only file of the advertisement insert in the positive index text-only file in institute The second insertion position is stated, wherein, all ropes described in the index text-only file of the positive before the second insertion position The length for drawing the audio-video document of instruction is the predetermined time value.
17. a kind of jettison system of advertisement, it is characterised in that including：
User terminal, for sending playing request to media server, to ask positive resource and advertising resource；
The media server, will for the advertisement any one of perform claim requirement 1 to 8 and the merging method of positive The positive resource and the advertising resource merge into a resource and are issued to the user terminal.
CN201610204956.2A 2016-04-05 2016-04-05 Merging method, device and the jettison system of advertisement of advertisement and positive Pending CN107295376A (en)

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