CN106303619A - A kind of advertisement placement method, Apparatus and system - Google Patents
A kind of advertisement placement method, Apparatus and system Download PDFInfo
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- CN106303619A CN106303619A CN201510249740.3A CN201510249740A CN106303619A CN 106303619 A CN106303619 A CN 106303619A CN 201510249740 A CN201510249740 A CN 201510249740A CN 106303619 A CN106303619 A CN 106303619A
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- advertisement
- data request
- content
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- rendition list
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The invention discloses a kind of advertisement placement method, Apparatus and system.The method, receives, including ad system, the advertisement data request that EPG sends, and this advertisement data request includes that advertising listing content, described advertising listing content include the ad content that terminal browses in a duration；Described ad system, according to described advertisement data request, determines first advertisement relevant to described advertising listing content；Described ad system sends described first advertisement to described EPG.Achieve the ad content browsed in a duration according to terminal, push, to terminal, the advertisement that terminal may be interested, thus improve the accuracy of advertisement pushing.
Description
Technical field
The present invention relates to Internet technology, espespecially a kind of advertisement placement method, Apparatus and system.
Background technology
Along with the development of Web TV, the amount of content data that Web TV provides is that burst increases.
User, while viewing Web TV, also can watch the advertisement intercutted, generally, be somebody's turn to do
The advertisement intercutted is the same advertisement of fixing broadcasting in shuffle or certain time length.
During the realization of prior art, those skilled in the art find, existing advertisement pushes away
Delivery method cannot provide user advertisement interested accurately, thus causes the efficiency of advertisement pushing
Relatively low.
Summary of the invention
In order to solve above-mentioned technical problem, the invention provides a kind of advertisement placement method, device and be
System, in order to solve the inefficient problem of advertisement pushing.
In order to reach the object of the invention, the invention provides a kind of advertisement placement method, including:
Ad system receives the advertisement data request that electric program menu EPG sends, and described ad data please
Ask and include advertising listing content, in described advertising listing content includes the advertisement that terminal browses in a duration
Hold；
Described ad system, according to described advertisement data request, determines relevant to described advertising listing content
First advertisement；
Described ad system sends described first advertisement to described EPG.
Further, described advertisement data request also includes: the rendition list content, in described the rendition list
Hold the rendition list content including described terminal current request；
After described ad system receives the advertisement data request that EPG sends, also include:
Described ad system, according to described advertisement data request, determines relevant to described the rendition list content
Second advertisement；
Described ad system sends described second advertisement to described EPG.
Further, described advertisement data request also includes: terminal entry address；
After described ad system receives the advertisement data request that EPG sends, also include:
Described ad system, according to described advertisement data request, determines described first advertisement and described second wide
Announcement exists threeth advertisement relevant to described terminal entry address；
Described ad system sends described first advertisement to described EPG, including:
Described ad system sends described 3rd advertisement to described EPG.
The invention provides a kind of advertisement placement method, including:
Electric program menu EPG sends advertisement data request, described advertisement data request bag to ad system
Including advertising listing content, described advertising listing content includes the ad content that terminal browses in a duration；
Described EPG receives described first advertisement that described ad system sends.
Further, described advertisement data request also includes: the rendition list content, in described the rendition list
Hold the rendition list content including described terminal current request；
Described EPG, after ad system sends advertisement data request, also includes:
Described EPG receive described ad system send the second advertisement, described second advertisement include described extensively
Announcement system is according to described advertisement data request, the advertisement relevant to described the rendition list content determined.
Further, described advertisement data request also includes: terminal entry address；
Described EPG, after ad system sends advertisement data request, also includes:
Described EPG receive described ad system send the 3rd advertisement, described 3rd advertisement include described extensively
Announcement system, according to described advertisement data request, exists in described first advertisement determined and described second advertisement
The advertisement relevant to described terminal entry address.
Further, before described EPG sends advertisement data request to ad system, also include:
Described EPG sends the rendition list request to business management system；
Described EPG receives the rendition list request response that described business management system sends, and described program arranges
Table request response includes: the rendition list content and advertising listing content.
The invention provides a kind of advertisement delivery device, including:
Receiver module, for receiving the advertisement data request that electric program menu EPG sends, described advertisement
Request of data includes that advertising listing content, described advertising listing content include what terminal browsed in a duration
Ad content；
Determine module, for according to described advertisement data request, determine relevant to described advertising listing content
The first advertisement；
Sending module, for sending described first advertisement to described EPG.
Further, described determine module, be additionally operable to, according to described advertisement data request, determine with described
The second advertisement that the rendition list content is relevant, described advertisement data request also includes: the rendition list content,
Described the rendition list content includes the rendition list content of described terminal current request；
Described sending module, specifically for sending described second advertisement to described EPG.
Further, described determine module, be additionally operable to according to described advertisement data request, determine described
One advertisement with described second advertisement exists threeth advertisement relevant to described terminal entry address, described extensively
Accuse request of data also to include: terminal entry address；
Described sending module, specifically for sending described 3rd advertisement to described EPG.
The invention provides a kind of advertisement delivery device, including:
Sending module, for sending advertisement data request to ad system, described advertisement data request includes
Advertising listing content, described advertising listing content includes the ad content that terminal browses in a duration；
Receiver module, for receiving described first advertisement that described ad system sends.
Further, described advertisement data request also includes: the rendition list content, in described the rendition list
Hold the rendition list content including described terminal current request；
Described receiver module, is additionally operable to receive the second advertisement that described ad system sends, described second wide
Announcement include described ad system according to described advertisement data request, that determine with described the rendition list content phase
The advertisement closed.
Further, described advertisement data request also includes: terminal entry address；
Described receiver module, is additionally operable to receive the 3rd advertisement that described ad system sends, described 3rd wide
Announcement includes that described ad system is according to described advertisement data request, described first advertisement determined and described
Two advertisements exist the advertisement relevant to described terminal entry address.
Further, described sending module, it is additionally operable to send the rendition list request to business management system；
Described receiver module, is additionally operable to receive the rendition list request sound that described business management system sends
Should, the request response of described the rendition list includes: the rendition list content and advertising listing content.
The invention provides a kind of advertisement delivery system to include: the advertisement putting dress as described in above-mentioned any one
Put and advertisement delivery device as described in above-mentioned any one.
Compared with prior art, the present invention includes that ad system receives the advertisement data request that EPG sends,
This advertisement data request includes that advertising listing content, described advertising listing content include that terminal is in a duration
The ad content browsed；Described ad system, according to described advertisement data request, determines and arranges with described advertisement
The first advertisement that table content is relevant；Described ad system sends described first advertisement to described EPG.Realize
The ad content that browses in a duration according to terminal, pushes, to terminal, the advertisement that terminal may be interested,
Thus improve the accuracy of advertisement pushing.Other features and advantages of the present invention are by description subsequently
Middle elaboration, and, partly become apparent from description, or by the enforcement present invention
Solve.The purpose of the present invention and other advantages can be special by institute in description, claims and accompanying drawing
The structure do not pointed out realizes and obtains.
Accompanying drawing explanation
Accompanying drawing is used for providing being further appreciated by technical solution of the present invention, and constitutes one of description
Point, it is used for explaining technical scheme together with embodiments herein, is not intended that the present invention
The restriction of technical scheme.
Fig. 1 is the schematic flow sheet of advertisement placement method one embodiment of the present invention；
Fig. 2 is the schematic flow sheet of advertisement placement method two embodiment of the present invention；
Fig. 3 is the schematic flow sheet of advertisement placement method three embodiment of the present invention；
Fig. 4 is the structural representation of advertisement delivery device one embodiment of the present invention；
Fig. 5 is the structural representation of advertisement delivery device two embodiment of the present invention.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing
Embodiments of the invention are described in detail.It should be noted that in the case of not conflicting, this Shen
Embodiment in please and the feature in embodiment can mutual combination in any.
Can be at the computer of such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawing
System performs.And, although show logical order in flow charts, but in some cases,
Can be to be different from the step shown or described by order execution herein.
The advertisement placement method that the embodiment of the present invention provides specifically can apply in terminal mutual with the Internet
Time, the ad content that ad system browses according to terminal is when terminal pushes terminal advertisement interested.This
The advertisement placement method that embodiment provides specifically can be performed by advertisement placement method device, this advertisement
Put-on method device can be integrated in electric program menu (Electronic Program Guide is called for short EPG)
Or in ad system, or be separately provided, wherein, this advertisement placement method device can use software
And/or the mode of hardware realizes.Advertisement placement method, Apparatus and system to the present embodiment offer below
It is described in detail.
Fig. 1 is the schematic flow sheet of advertisement placement method one embodiment of the present invention, as it is shown in figure 1, this reality
The executive agent of the method executing example can be ad system.The method comprises the steps:
Step 101, ad system receive the advertisement data request that electric program menu EPG sends.
In the present embodiment, described advertisement data request can include advertising listing content, and described advertisement arranges
Table content includes the ad content that terminal browses in a duration；
Step 102, ad system, according to described advertisement data request, determine relevant to advertising listing content
The first advertisement.
For example, the ad content browsed in a duration by terminal, carry out the inspection of same series advertisements
Rope, such as, terminal is the advertisement of certain brand mobile phone the most browsed in one month, then retrieval with
All advertisements that this brand mobile phone is relevant, the i.e. first advertisement.
Step 103, ad system send the first advertisement to EPG.
In the present embodiment, ad system receives the advertisement data request that EPG sends, and this ad data please
Ask and include advertising listing content, in described advertising listing content includes the advertisement that terminal browses in a duration
Hold；Described ad system, according to described advertisement data request, determines relevant to described advertising listing content
First advertisement；Described ad system sends described first advertisement to described EPG.Achieve and exist according to terminal
The ad content browsed in one duration, pushes, to terminal, the advertisement that terminal may be interested, thus improves
The accuracy of advertisement pushing and efficiency.
On the basis of above-described embodiment, advertisement data request can also include: the rendition list content, institute
State the rendition list content and include the rendition list content of described terminal current request；
After described ad system receives the advertisement data request that EPG sends, it is also possible to including:
Described ad system, according to described advertisement data request, determines relevant to described the rendition list content
Second advertisement；
Described ad system sends described second advertisement to described EPG.
For example, the rendition list content the most browsed according to terminal, it may be determined that with this joint
The advertisement that mesh list content is relevant, such as with the same performer of the rendition list content, belong to body
Educate the advertisement of the article occurred in classification, this audio content.
Further, on the basis of above-described embodiment, advertisement data request can also include: terminal is stepped on
Record address；
After described ad system receives the advertisement data request that EPG sends, also include:
Described ad system, according to described advertisement data request, determines described first advertisement and described second wide
Announcement exists threeth advertisement relevant to described terminal entry address；
Described ad system sends described first advertisement to described EPG, including:
Described ad system sends described 3rd advertisement to described EPG.
Fig. 2 is the schematic flow sheet of advertisement placement method two embodiment of the present invention, as in figure 2 it is shown, this reality
The executive agent of the method executing example can be EPG.The method comprises the steps:
Step 201, electric program menu EPG send advertisement data request to ad system.
In the present embodiment, described advertisement data request includes advertising listing content, in described advertising listing
Hold and include the ad content that terminal browses in a duration；
Step 202, EPG receive described first advertisement that described ad system sends.
In the present embodiment, electric program menu EPG sends advertisement data request to ad system, described
Advertisement data request includes that advertising listing content, described advertising listing content include that terminal is clear in a duration
The ad content look at；Described EPG receives described first advertisement that described ad system sends.Achieve root
The ad content browsed in a duration according to terminal, pushes, to terminal, the advertisement that terminal may be interested, from
And improve the accuracy of advertisement pushing.
On the basis of above-described embodiment, described advertisement data request also includes: the rendition list content, institute
State the rendition list content and include the rendition list content of described terminal current request；
Described EPG, after ad system sends advertisement data request, also includes:
Described EPG receive described ad system send the second advertisement, described second advertisement include described extensively
Announcement system is according to described advertisement data request, the advertisement relevant to described the rendition list content determined.
Further, on the basis of above-described embodiment, described advertisement data request also includes: terminal is stepped on
Record address；
Described EPG, after ad system sends advertisement data request, also includes:
Described EPG receive described ad system send the 3rd advertisement, described 3rd advertisement include described extensively
Announcement system, according to described advertisement data request, exists in described first advertisement determined and described second advertisement
The advertisement relevant to described terminal entry address.
Optionally, on the basis of above-described embodiment, described EPG sends ad data to ad system please
Before asking, also include:
Described EPG sends the rendition list request to business management system；
Described EPG receives the rendition list request response that described business management system sends, and described program arranges
Table request response includes: the rendition list content and advertising listing content.
The present invention also provides for a kind of advertisement delivery system, including: advertisement delivery device as described in Figure 1 and
Advertisement delivery device as described in Figure 2.
Fig. 3 is the schematic flow sheet of advertisement placement method three embodiment of the present invention, as it is shown on figure 3,
Step 301, Set Top Box send start log on request to EPG.
Step 302, EPG send the request of user's debarkation authentication to business management system, with authentication
User.
Step 303, business management system carry out authentication process to user profile.
Concrete, business management system verification username and password.
Step 304, business management system send the response of user's debarkation authentication to EPG.
Concrete, the response of this user's debarkation authentication may include that authentification failure refusal user logs in
, or, return user after certification success；
Step 305, EPG preserve user.
Step 306, EPG sends the response of user's debarkation authentication to Set Top Box.
Concrete, the response of user's debarkation authentication includes that certification is successful, and meanwhile, display terminal can
The rendition list template accessed with display user.
Step 307, Set Top Box sends the rendition list content requests to EPG.
Step 308, EPG sends the rendition list content requests to business management system.
Step 309, the rendition list content requests is authenticated by business management system.
Step 310, business management system determines and sends the rendition list content response to EPG.
Joint joint mesh list content response in the present embodiment at least includes: the rendition list content, advertising listing
Content, log in address at least one or be allowed to combination.
Step 311, EPG sends the rendition list content response to Set Top Box.
Step 312, Set Top Box sends order request to EPG.
Step 313, EPG sends advertisement data request to ad system.
Concrete, EPG is passing browsed according to user data, the content of current program request, user
The data such as advertising listing send advertisement data request to ad system.
Step 314, ad system, according to advertisement data request, determines the advertisement of propelling movement.
Step 315, ad system sends ad data response to EPG.
Ad data response in the present embodiment includes the advertisement pushed to terminal, i.e. Set Top Box.
Step 316, to content distributing network, (Content Delivery Network is called for short EPG
CDN) send program request and redirect request.
Step 317, CDN sends program request to EPG and redirects response.
Program request in the present embodiment redirects response and includes that content plays URL.
Step 318, EPG sends content to Set Top Box and plays uniform resource locator (Uniform
Resoure Locator, is called for short URL) and advertisement.
Step 319, user is by Set Top Box viewing advertisement and the program of program request.
Fig. 4 is the structural representation of advertisement delivery device one embodiment of the present invention, and as shown in Figure 4, this is wide
Accuse delivery device, including: receiver module 41, determine module 42 and sending module 43.Wherein,
Receiver module 41, for receive electric program menu EPG send advertisement data request, described extensively
Accuse request of data and include that advertising listing content, described advertising listing content include that terminal browses in a duration
Ad content；
Determine module 42, for according to described advertisement data request, determine and described advertising listing content phase
The first advertisement closed；
Sending module 43, for sending described first advertisement to described EPG.
In the present embodiment, ad system receives the advertisement data request that EPG sends, and this ad data please
Ask and include advertising listing content, in described advertising listing content includes the advertisement that terminal browses in a duration
Hold；Described ad system, according to described advertisement data request, determines relevant to described advertising listing content
First advertisement；Described ad system sends described first advertisement to described EPG.Achieve and exist according to terminal
The ad content browsed in one duration, pushes, to terminal, the advertisement that terminal may be interested, thus improves
The accuracy of advertisement pushing and efficiency.
On the basis of above-described embodiment, described determining module 42, being additionally operable to please according to described ad data
Asking, determine second advertisement relevant to described the rendition list content, described advertisement data request also includes:
The rendition list content, described the rendition list content includes the rendition list content of described terminal current request；
Described sending module 43, specifically for sending described second advertisement to described EPG.
Further, on the basis of above-described embodiment, determine module 42, be additionally operable to according to described advertisement
Request of data, determines in described first advertisement and described second advertisement and exists and described terminal entry address phase
The 3rd advertisement closed, described advertisement data request also includes: terminal entry address；
Described sending module 43, specifically for sending described 3rd advertisement to described EPG.
Fig. 5 is the structural representation of advertisement delivery device two embodiment of the present invention, as it is shown in figure 5, this is wide
Accuse delivery device, including: sending module 51 and receiver module 52.Wherein,
Sending module 51, for sending advertisement data request, described advertisement data request bag to ad system
Including advertising listing content, described advertising listing content includes the ad content that terminal browses in a duration；
Receiver module 52, for receiving described first advertisement that described ad system sends.
In the present embodiment, electric program menu EPG sends advertisement data request to ad system, described
Advertisement data request includes that advertising listing content, described advertising listing content include that terminal is clear in a duration
The ad content look at；Described EPG receives described first advertisement that described ad system sends.Achieve root
The ad content browsed in a duration according to terminal, pushes, to terminal, the advertisement that terminal may be interested, from
And improve accuracy and the efficiency of advertisement pushing.
On the basis of above-described embodiment, described advertisement data request also includes: the rendition list content, institute
State the rendition list content and include the rendition list content of described terminal current request；
Described receiver module 52, is additionally operable to receive the second advertisement that described ad system sends, and described second
Advertisement include described ad system according to described advertisement data request, that determine with described the rendition list content
Relevant advertisement.
Optionally, on the basis of above-described embodiment, described advertisement data request can also include: terminal
Entry address；
Described receiver module 52, is additionally operable to receive the 3rd advertisement that described ad system sends, and the described 3rd
Advertisement include described ad system according to described advertisement data request, described first advertisement determined and described
Second advertisement exists the advertisement relevant to described terminal entry address.
On the basis of above-described embodiment, described sending module 51, it is additionally operable to send to business management system
The rendition list is asked；
Described receiver module 52, is additionally operable to receive the rendition list request sound that described business management system sends
Should, the request response of described the rendition list includes: the rendition list content and advertising listing content.
In the present embodiment, it is achieved that the ad content that browses in a duration according to terminal, current request
The rendition list and log in address, to terminal push terminal may advertisement interested, thus improve
The accuracy of advertisement pushing and efficiency.
Although the embodiment that disclosed herein is as above, but described content only readily appreciates the present invention
And the embodiment used, it is not limited to the present invention.Technology people in any art of the present invention
Member, on the premise of without departing from the spirit and scope that disclosed herein, can be in the form implemented and thin
Any amendment and change is carried out on joint, but the scope of patent protection of the present invention, still must be with appended right
Claim is defined in the range of standard.
Claims (15)
1. an advertisement placement method, it is characterised in that including:
Ad system receives the advertisement data request that electric program menu EPG sends, and described ad data please
Ask and include advertising listing content, in described advertising listing content includes the advertisement that terminal browses in a duration
Hold；
Described ad system, according to described advertisement data request, determines relevant to described advertising listing content
First advertisement；
Described ad system sends described first advertisement to described EPG.
Method the most according to claim 1, it is characterised in that described advertisement data request also wraps
Include: the rendition list content, in described the rendition list content includes the rendition list of described terminal current request
Hold；
After described ad system receives the advertisement data request that EPG sends, also include:
Described ad system, according to described advertisement data request, determines relevant to described the rendition list content
Second advertisement；
Described ad system sends described second advertisement to described EPG.
Method the most according to claim 2, it is characterised in that described advertisement data request also wraps
Include: terminal entry address；
After described ad system receives the advertisement data request that EPG sends, also include:
Described ad system, according to described advertisement data request, determines described first advertisement and described second wide
Announcement exists threeth advertisement relevant to described terminal entry address；
Described ad system sends described first advertisement to described EPG, including:
Described ad system sends described 3rd advertisement to described EPG.
4. an advertisement placement method, it is characterised in that including:
Electric program menu EPG sends advertisement data request, described advertisement data request bag to ad system
Including advertising listing content, described advertising listing content includes the ad content that terminal browses in a duration；
Described EPG receives described first advertisement that described ad system sends.
Method the most according to claim 4, it is characterised in that described advertisement data request also wraps
Include: the rendition list content, in described the rendition list content includes the rendition list of described terminal current request
Hold；
Described EPG, after ad system sends advertisement data request, also includes:
Described EPG receive described ad system send the second advertisement, described second advertisement include described extensively
Announcement system is according to described advertisement data request, the advertisement relevant to described the rendition list content determined.
Method the most according to claim 5, it is characterised in that described advertisement data request also wraps
Include: terminal entry address；
Described EPG, after ad system sends advertisement data request, also includes:
Described EPG receive described ad system send the 3rd advertisement, described 3rd advertisement include described extensively
Announcement system, according to described advertisement data request, exists in described first advertisement determined and described second advertisement
The advertisement relevant to described terminal entry address.
7. according to the method described in any one of claim 4-6, it is characterised in that described EPG is to advertisement
Before system sends advertisement data request, also include:
Described EPG sends the rendition list request to business management system；
Described EPG receives the rendition list request response that described business management system sends, and described program arranges
Table request response includes: the rendition list content and advertising listing content.
8. an advertisement delivery device, it is characterised in that including:
Receiver module, for receiving the advertisement data request that electric program menu EPG sends, described advertisement
Request of data includes that advertising listing content, described advertising listing content include what terminal browsed in a duration
Ad content；
Determine module, for according to described advertisement data request, determine relevant to described advertising listing content
The first advertisement；
Sending module, for sending described first advertisement to described EPG.
Device the most according to claim 8, it is characterised in that described determine module, is additionally operable to root
According to described advertisement data request, determine second advertisement relevant to described the rendition list content, described advertisement
Request of data also includes: the rendition list content, and described the rendition list content includes described terminal current request
The rendition list content；
Described sending module, specifically for sending described second advertisement to described EPG.
Device the most according to claim 9, it is characterised in that described determine module, is additionally operable to
According to described advertisement data request, determine in described first advertisement and described second advertisement and exist and described end
The 3rd advertisement that end entry address is relevant, described advertisement data request also includes: terminal entry address；
Described sending module, specifically for sending described 3rd advertisement to described EPG.
11. 1 kinds of advertisement delivery device, it is characterised in that including:
Sending module, for sending advertisement data request to ad system, described advertisement data request includes
Advertising listing content, described advertising listing content includes the ad content that terminal browses in a duration；
Receiver module, for receiving described first advertisement that described ad system sends.
12. devices according to claim 11, it is characterised in that described advertisement data request also wraps
Include: the rendition list content, in described the rendition list content includes the rendition list of described terminal current request
Hold；
Described receiver module, is additionally operable to receive the second advertisement that described ad system sends, described second wide
Announcement include described ad system according to described advertisement data request, that determine with described the rendition list content phase
The advertisement closed.
13. devices according to claim 12, it is characterised in that described advertisement data request also wraps
Include: terminal entry address；
Described receiver module, is additionally operable to receive the 3rd advertisement that described ad system sends, described 3rd wide
Announcement includes that described ad system is according to described advertisement data request, described first advertisement determined and described
Two advertisements exist the advertisement relevant to described terminal entry address.
14. according to the device described in any one of claim 11-13, it is characterised in that described transmission mould
Block, is additionally operable to send the rendition list request to business management system；
Described receiver module, is additionally operable to receive the rendition list request sound that described business management system sends
Should, the request response of described the rendition list includes: the rendition list content and advertising listing content.
15. 1 kinds of advertisement delivery systems, it is characterised in that including: such as any one of claim 8-10 institute
The advertisement delivery device stated and the advertisement delivery device as described in any one of claim 11-14.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510249740.3A CN106303619A (en) | 2015-05-15 | 2015-05-15 | A kind of advertisement placement method, Apparatus and system |
| PCT/CN2016/079782 WO2016184288A1 (en) | 2015-05-15 | 2016-04-20 | Advertisement putting method, device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510249740.3A CN106303619A (en) | 2015-05-15 | 2015-05-15 | A kind of advertisement placement method, Apparatus and system |
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| Publication Number | Publication Date |
|---|---|
| CN106303619A true CN106303619A (en) | 2017-01-04 |
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ID=57319445
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510249740.3A Pending CN106303619A (en) | 2015-05-15 | 2015-05-15 | A kind of advertisement placement method, Apparatus and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108391167A (en) * | 2018-01-16 | 2018-08-10 | 山东浪潮商用系统有限公司 | A kind of advertisement placement method, set-top box and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111242693B (en) * | 2020-01-16 | 2023-08-25 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| CN111681056B (en) * | 2020-06-11 | 2023-10-10 | 北京焦点新干线信息技术有限公司 | Multi-platform advertisement putting method, device and system |
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- 2015-05-15 CN CN201510249740.3A patent/CN106303619A/en active Pending
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- 2016-04-20 WO PCT/CN2016/079782 patent/WO2016184288A1/en active Application Filing
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| CN101742245A (en) * | 2009-11-17 | 2010-06-16 | 中兴通讯股份有限公司 | IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem |
| CN102984554A (en) * | 2011-09-02 | 2013-03-20 | 华为软件技术有限公司 | Method, apparatus and system for IPTV (internet protocol television) advertising delivery |
| CN103188232A (en) * | 2011-12-30 | 2013-07-03 | 大连天维科技有限公司 | Advertising insertion system |
| CN102567902A (en) * | 2012-02-10 | 2012-07-11 | 亿赞普(北京)科技有限公司 | Network advertisement dynamic release method and system thereof |
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| CN108391167A (en) * | 2018-01-16 | 2018-08-10 | 山东浪潮商用系统有限公司 | A kind of advertisement placement method, set-top box and system |
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| WO2016184288A1 (en) | 2016-11-24 |
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