CN108073593A - A kind of generation method of media content, apparatus and system - Google Patents

A kind of generation method of media content, apparatus and system Download PDF

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Publication number
CN108073593A
CN108073593A CN201610991659.7A CN201610991659A CN108073593A CN 108073593 A CN108073593 A CN 108073593A CN 201610991659 A CN201610991659 A CN 201610991659A CN 108073593 A CN108073593 A CN 108073593A
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China
Prior art keywords
media content
promotion message
content material
provider
media
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CN201610991659.7A
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CN108073593B (en
Inventor
周彬
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Tencent Technology Beijing Co Ltd
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Tencent Technology Beijing Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/44Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43Querying
    • G06F16/435Filtering based on additional data, e.g. user or group profiles
    • G06F16/437Administration of user profiles, e.g. generation, initialisation, adaptation, distribution

Abstract

This application discloses a kind of media content generation method, including:Generate the first media content material;The first media content material is put into media content material database;The media content material included in the media content material database is provided to promotion message provider;Receive the second media content material that the promotion message provider selects from the media content material database and the promotion message associated with the second media content material that the promotion message provider provides;And media content is generated according to the second media content material and the promotion message.Disclosed herein as well is the devices for performing above-mentioned media content generation method.

Description

A kind of generation method of media content, apparatus and system
Technical field
This application involves Internet technical field more particularly to a kind of generation method of media content, apparatus and systems.
Background technology
With the development of Internet technology, more and more data (including:Text, picture, audio, video etc.) it can pass through Internet is pushed to various users.Such as:User can receive network when using mobile phone, PC when terminal devices browsing webpage The various data of side push, such as:Advertisement, public good advertisement information, news of picture or video format etc..In this way, user can be with News, interested content etc. when knowing in time.This kind of data may be commonly referred to as the information of push or the media content of push etc..
The content of the invention
This application provides a kind of media content generation method, including:Generate the first media content material;By described first Media content material is put into media content material database;There is provided what is included in the media content material database to promotion message provider Media content material;Receive the second media content element that the promotion message provider selects from the media content material database The promotion message associated with the second media content material that material and the promotion message provider provide;And according to The second media content material and promotion message generation media content.
Present invention also provides a kind of media content generation method, including:Media content is shown to promotion message provider Media content material on release platform in media content material database;Receive the media content of the promotion message provider selection Material and promotion message associated with the media content;And the media content material and the promotion message are fed back To the media content release platform.
The application provides a kind of media content generating means again, including:First generating means generate the first media content Material;The first media content material is put into media content material database by the first storing unit;First display module, to pushing away Wide information providing provides the media content material included in the media content material database;First receiving module, described in reception The the second media content material and the promotion message that promotion message provider selects from the media content material database carry The promotion message associated with the second media content material that supplier provides;And second generating means, according to described Two media content materials and promotion message generation media content.
Present invention also provides a kind of media content generating means, including:Access modules, to promotion message, provider shows Media content material in the media content material database of media content release platform;Receiving module receives promotion message provider The media content material and associated promotion message of selection;Feedback module feeds back the media content material and promotion message To the media content release platform.
Present invention also provides a kind of generation of media content and supplying systems, which is characterized in that including:Media content is thrown Platform and promotion message provider's client are laid flat, wherein, the media content release platform generates the first media content material; The first media content material is put into media content material database;The media content material is provided to promotion message provider The media content material included in storehouse;Receive the promotion message provider selects from the media content material database second Media content material and promote associated with the second media content material that the promotion message provider provides are believed Breath;And media content is generated according to the second media content material and the promotion message;The promotion message provides Square client shows the media content material in media content material database to the promotion message provider;Receive promotion message The media content material and associated promotion message of provider's selection;The media content material and promotion message are fed back to matchmaker Hold release platform in vivo.
Using the above method, apparatus and system, the media content of generation can be fast and accurately pushed to user, so as to Achieve the purpose that media content pushes, and achieve the effect that information popularization.
Description of the drawings
It, below will be to needed in example description in order to illustrate more clearly of the technical solution in present application example Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some examples of the application, for this field For those of ordinary skill, without having to pay creative labor, it can also be obtained according to these attached drawings other attached Figure.
Fig. 1 is the system structure diagram for realizing media content generation and push of one example of the application;
Fig. 2 is the flow chart of the media content generation method of one example of the application;
Fig. 3 is the example for the media content that the media content release platform of one example of the application generates;
Fig. 4 is the flow chart of the media content generation method of another example of the application;
Fig. 5 is the interacting message figure of the advertisement pushing of one example of the application;
Fig. 6 is the media content generating means structure chart of one example of the application;
Fig. 7 is the media content generating means structure chart of another example of the application;And
Fig. 8 is the equipment structure chart of one example of the application.
Specific embodiment
Below in conjunction with the attached drawing in present application example, the technical solution in present application example is carried out clearly and completely Description, it is clear that described example is only a part of example of the application rather than the example of whole.Based on the reality in the application Example, the every other example that those of ordinary skill in the art are obtained without making creative work belong to this Apply for the scope of protection.
Present applicant proposes a kind of media content generations based on internet and push scheme, the program can be applied to figure In system shown in 1.
As shown in Figure 1, the system includes:Subscription client 101, media side's server 102, media content release platform 103 and promotion message provider client 104, these entities can be communicated by internet 105.
Wherein, above-mentioned media content release platform 103 is to generate and launch a platform of media content.The platform is first Festivals or holidays, weekend, major issue, heat can be crawled from the content that various websites (such as microblogging website, each news website) provides The contents such as the keywords of contents such as door topic, crucial figure, audio or video, generate media content material, are put into the matchmaker of itself Hold in vivo in material database.Media content material in media content material database further can also be showed popularization to believe by the platform Provider is ceased, and the media content material and promotion message that are fed back according to promotion message provider are generated in final media Hold, show the media content of generation to end user finally by media side's server 102 and subscription client 101.
By promotion message provider client 104, promotion message provider can be from media content release platform 103 Itself the interested media content material selected in media content material database, and upload preparation and selected media content material The promotion message of displaying simultaneously, then, by promotion message provider client 104 by selected media content material and Promotion message feeds back to media content release platform 103, to generate the media content pushed.In addition, popularization is passed through Information providing client 104, the promotion message that promotion message provider can also edit itself are uploaded to media content Release platform 103 establishes the promotion message storehouse of itself in media content release platform 103.It is in this way, interested selecting itself Media content material when, directly can select the promotion message concurrently shown from the promotion message storehouse of itself, without Need online upload promotion message in real time.
It should be noted that in this application, the promotion message provider that can carry out promotion message dispensing can be one It is a or multiple.That is, promotion message provider client 104 shown in FIG. 1 can be independent one or more client Equipment.It exemplarily only shows that a promotion message provider client 104 can not be used as in Fig. 1 to provide promotion message The limitation of square 104 quantity of client.
Above-mentioned media side's server 102 can be to provide the server of various Internet services, such as:Portal website services Device, E-business applications server, e-mail server, the media play application that Online Video/audio broadcasting service is provided The social networking application server etc. of server, social platform.In this application, media content release platform 103 passes through above-mentioned matchmaker The media content of the push generation of body side's server 102.
Terminal user can use subscription client 101 to access media side's server 102, such as:Browse webpage or sight See Online Video etc..When user accesses media side's server 102 using client 101, media side's server 102 can pass through Subscription client 101 pushes the media content of 103 generation of media content release platform to user.
Media side's server 102 is it needs to be determined that the showing resource that the user provides in media side will be given (in such as user interface Display location) on which type of media content pushed.Media side's server 102 can be directed to various on network in predetermined amount of time The situation that user is accessed using client 101 is sent to media content release platform 103 for one or more showing resources One or more push request, wherein, the user that a push request can carry showing resource information and media side is recommended Mark or user identifier set.One recommended for each information for pushing request one showing resource of carrying and media side The situation of user identifier, for each push request (i.e. a showing resource), media content release platform 103 can extract more A order, each order correspond to a media content, and media content release platform 103 is by accessing data management module therein Target audience (TA, Target Audience) is carried out to inquire about to screen these orders, and to media side's server 102 Feedback response, informs which corresponding order is asked in which push of 102 its final checked of media side's server.Media side services Device 102 according to the response received, determine the user identifier carried in the push request that media content release platform 103 is chosen with And the corresponding media content of chosen order, and then to the corresponding media content of the corresponding client push of these user identifiers. Here, above-mentioned media content can be advertisement, public good advertisement information, the news of forms such as picture, video, audio etc., above-mentioned User identifier can be Internet user the various accounts used are registered on various APP, website, such as:The instant messagings such as QQ Number, e-mail address, wechat account, Taobao's account etc..
Specifically, when above-mentioned media content is advertisement, system architecture shown in FIG. 1 is for push Internet advertising System framework, wherein, media content release platform 103 can be advertisement launching platform, and promotion message provider can be advertiser, Push request can be that advertisement exposure asks (impression), and push of the advertisement each time to client is referred to alternatively as once wide Accuse exposure,
Based on above-mentioned system structure shown in FIG. 1, in the example of the application, the application proposes a kind of media content Generation method, this method can be applied in media content release platform 103.The realization process of this method as shown in Fig. 2, including Following steps:
Step 201:Generate the first media content material.
Here, the first media content material of the generation can be realized by following method, be specifically included:Media content Release platform 103 accesses each website, crawl information (such as picture, text from each website (such as microblogging website, news website) Word, audio or video etc.), and the first media content material is generated according to the information of crawl.Wherein, the first media content element Material can include:One of text, picture, Voice and Video etc. or its any combination.
In the example of the application, media content release platform 103 can pass through various existing information scratching skills Art, such as web crawlers technology, capture information from website.In order to grab suitable information, media content release platform 103 The chained address of accessed website can be pre-set, need to search for the items such as the time interval of the keyword of information and search Part, to grab relevant information from each website.
The action of above- mentioned information crawl can carry out in real time.And the information of above-mentioned crawl can be and some major issues The associated information such as part, special event, special occasion or hot issue, for example, it may be scoring with a football match key Moment associated information, information associated with an accident during presidential election or in awards ceremony It is impressive to deliver associated information of awards speeches etc..
By taking the event occurred in the Rio Olympic Games in 2016 as an example, when Zhang Mengxue obtains the Rio Olympic Games in 2016 for China During first piece of gold medal, media content release platform 103 can just detect 2016 Rios Austria on news website or social networks This topic of the first gold medal Zhang Mengxue of National Games China is popular, is obtained so as to therefrom grab one or more with Zhang Mengxue The information such as relevant picture materials, official documents and correspondence material and the audio or video material of gold medal are obtained, it is then possible to further basis The information of crawl generates the first media content material.It is avenged for example, the first media content material of generation can include a sheet by a sheet dream The photo at gold-medal-winning moment and one section of following textual materials " in Rio Women's Olympic 10m air pistol final, are participated in for the first time The Zhang Mengxue of the Olympic Games is to break 199.4 ring Winning Champions of Olympic record, first gold medal in having been won for China Team!”
Step 202:The first media content material is put into media content material database.
In this application, media content material database will be provided in media content release platform 103 be supplied to one or Multiple promotion message provider browsings and selection media content material.
Promotion message provider can pass through 104 access media content release platform 103 of promotion message provider client Media content material of the dedicated link provided in the form of browsing webpage in browse for media content material database, and therefrom select Oneself interested media content material.Alternatively, promotion message provider can also pass through promotion message provider client 104 Media content material database in the client software interface access media content release platform 103 of upper installation, and therefrom select certainly Oneself interested media content material.
In addition, promotion message provider is managed for convenience, media content release platform 103 can also be Different promotion message providers sets different account and permission.Account of the promotion message provider only by logging in itself It number could access media content release platform 103.
Step 203:By promotion message provider client 104 the media content element is provided to promotion message provider The media content material included in material storehouse.
In order to realize the example of the application, the media content material included in the media content material database can be by pushing away Wide information providing client 104 is shown to all promotion message providers in the form of client software, webpage etc., to promote Information providing can see the material database and therefrom make choice in time.
Step 204:It receives in the second media that the promotion message provider selects from the media content material database Material and the promotion message associated with the second media content material of promotion message provider offer are provided.
In the example of the application, above-mentioned promotion message associated with the second media content material can refer to push away The preparation of wide information providing selection and the second media content material show the promotion message of user together, hereon referred to as with the The two associated promotion messages of media content material.
In some examples of the application, in this step, it is necessary to carry out the promotion message provider of promotion message dispensing It, can be by promotion message provider client 104 from the media content material database after above-mentioned media content material is seen Middle oneself interested media content material of selection, i.e. the second media content material.
After itself interested media content material has been selected, promotion message provider can also be carried by promotional content Supplier's client 104 uploads in real time prepares the promotion message that is shown together with above-mentioned second media content material, as with it is selected Select the associated promotion message of media content material.
In addition to the method described above, promotion message provider can also be by promotion message provider client 104 in matchmaker Hold the promotion message planned in advance uploaded on release platform 103 in vivo (including picture, word, video or its combination etc.). At this point, media content release platform 103, which will be respectively each promotion message provider, establishes promotion message storehouse, for storing respectively The promotion message that each promotion message provider uploads.In this case, promotion message provider is selecting itself sense emerging After the media content material of interest, the promotion message storehouse of itself can also be browsed, selecting one from the promotion message storehouse of itself pushes away Guangxin is ceased as promotion message associated with above-mentioned second media content material.
In some examples of the application, above-mentioned media content material can be divided into text type, figure by its form One or a combination set of sheet type, audio types and video type etc., for example, text+picture/mb-type.At this point, media content is launched Platform 103 sub-category can show media content material to promotion message provider.In this way, promotion message provider is selecting After its interested media content material, the popularization of respective type can be uploaded or selected according to the type of the media content material Information.For example, the media content material is video type, then promotion message provider also can upload or select pushing away for video class Guangxin ceases;The media content material is picture/mb-type, then promotion message provider also can upload or select the popularization of picture category Information;The media content material is picture+text type, then promotion message provider also can upload or select picture+text Promotion message of class etc..In addition, above-mentioned media content material can also include the content tab for describing its content.At this point, matchmaker Hold the content tab that release platform 103 can further show media content to promotion message provider in vivo, for promotion message Provider's fast browsing and selection.
Then, the second media content material that promotion message provider client 104 can select promotion message provider And the promotion message being associated feeds back to media content release platform 103.
For example, it is desired to carry out the promotion message provider of promotion message dispensing as company A, precious group is such as added, is being seen Media content release platform grab with after the Chinese first gold medal Zhang Mengxue relevant media content materials of the 2016 Rio Olympic Games, at once Select the media content material.Then, the brand mark for uploading or being selected from its promotion message storehouse in time its needs to publicize, The LOGO of precious group is such as added, as promotion message associated with selected media content material.It finally, then will be selected Media content material and promotion message associated therewith feed back to media by the promotion message provider client 104 of itself Content release platform 103.
Further, promotion message provider client 104 can also provide editing interface for promotion message provider, make Can be to the promotion message of selected media content material and itself selection into edlin.For example, promotion message provides The official documents and correspondence material of selected media content material and/or promotion message can be carried out literal increase or deleted by side Deng or picture, the audio or video material of selected media content material and/or promotion message are edited again.
In addition, promotion message provider can also be by promotion message provider client 104 to selected media content The combination of material and selected promotion message is into edlin and bandwagon effect preview.For example, promotion message provider is objective Family end 104 can provide some editing templates for its selection for promotion message provider, and promotion message provider can select to compile Volume template is to the combination of selected media content material and selected promotion message into edlin.Promotion message provider is also It can be with the combination of media content material and promotion message selected by designed, designed, for example, by the text in media content material Case material and the promotion message of selection are covered in top of picture materials of media content etc..Promotion message provider may be used also To pass through the final bandwagon effect of promotion message provider 104 previews of client.
After the completion of promotion message provider edits, final is included the second matchmaker by promotion message provider client 104 Body content material and the edited result of associated promotion message feed back to media content release platform 103.Above-mentioned edited result can In a manner of comprising edited second media content material, associated promotion message and combination.
Step 205:According to the second media content material and promotion message generation media content.
It is described to be generated according to the second media content material and the promotion message in some examples of the application Media content, can be media content release platform 103 according to preset template to promotion message provider client 104 The the second media content material and promotion message of feedback are combined or splice, and generate media content.For example, by textual materials Word is covered in mode of Picture section etc. to be spliced into final media content by the mode that is positioned over below picture.
Above-mentioned preset template can be the template of the template either promotion message provider selection of system default.
In other examples of the application, media content release platform 103 can be according in the second media received The combination for holding material and associated promotion message believes the second media content material received and associated promote Breath is combined or splices, and generates media content.
In some instances, if promotion message provider is to selected media content material and selected promotion message Combination has carried out free editor, and returns final edited result, then in this step, media content release platform 103 final results returned according to promotion message provider client 104 obtain final media content.
In some examples of the application, can set the information scratching of media content release platform 103 condition and When associated with some major issues, special event, special occasion or hot issue etc. the information of crawl, in this way, promotion message carries Supplier selects its interested material, and from the promotion message storehouse of itself select a promotion message in time or upload in real time with The above-mentioned associated promotion message of second media content material, so as to generate realtime media content.
Fig. 3 shows the example for the media content that media content release platform 103 generates.As shown in figure 3, the media The top of content includes the picture materials in a media content material, and lower left quarter includes the mark of promotion message provider's company A Will, such as the LOGO of precious group is added, right lower quadrant includes:Text in the edited media content material of promotion message provider Material.
It can thus be seen that media content to be pushed, even realtime media content can be generated by the above method, These media contents can be completely combined popularization letter that is related, and being provided comprising promotion message provider to hot issue etc. Breath after these media contents are pushed rapidly, not only can reach the purpose of media content push, but also can reach the effect of information popularization Fruit.
In the above-mentioned methods, since media content release platform can capture media content material in real time, promotion message carries Supplier can also be in real-time selection media content material database media content material, so as to generate the media being finally pushed in real time Content, therefore can realize the real time propelling movement of media content.In general, occurred by the above method from event to push and the event The time of relevant media content can complete in minutes, thus can realize event and the popularization carried thereon letter Cease fast-spreading effect.
In addition, in the media content generated by the above method of the application and after being pushed, media side's clothes Business device, such as each Website server being pushed can use the media content of push to replace original media content material, special It is not to be crawled the media content material that the website of media content material is crawled with the media content replacement newly pushed.So when When user clicks on the link of the media content in these websites, which will show to user carries promotion message Media content, so as to not only so that user obtains its desired picture and/or information, but also cause the information of promotion message provider It is promoted.Zhang Mengxue gold-medal-winnings have been captured for example, being searched by the above method media content release platform of the application in heat After picture and text material, it can generate in minutes relevant comprising Zhang Xuemeng gold-medal-winning figures with Zhang Xuemeng gold-medal-winnings content Piece and the media content of related text description, and the promotion message of company A is further comprised on the media content, such as add treasured The LOGO of group.Then, by media content release platform, company A promotion message, Zhang Xuemeng gold-medal-winning pictures will can be contained And the media content of related text description is launched onto each website, particularly heat is searched, and is taken by force to replace original Zhang Xuemeng The picture and text material of pass.In this way, then have again user click on heat search in this media content link when, be shown to use The media content at family is in addition to the picture and related text that include Zhang Xuemeng gold-medal-winnings describe, also by the popularization including company A Information.
In some instances, after media content is generated, the method can further include:By the media Content is sent to media side's server 102, and media content push is carried out by media side's server 102.
Wherein, the push can be, for example, being pushed based on micro- moment (micro-moments).When described micro- Include information guiding moment (I-want-know moments, people use smart mobile phone, at the time of finding information), address quarter It is oriented to moment (I-want-go moments, at the time of people search for the address object of oneself using smart mobile phone, such as recently Cinema whereWhere is nearest 4S car repair shops), shopping be oriented to moment (I-want-buy moments, people At the time of door uses smart mobile phone as our shopping assistant), the behavior guidance moment, (I-want-do moments, people made At the time of instructing oneself behavior with smart mobile phone, for example automobile how is repaired, how to replace SIM cards of mobile phones etc.), bring user's phase Information closing, needing, realizes the accurate dispensing of media content, appropriate media content is supplied to suitably in appropriate situation User.
In some instances, the push can be carried out according to the Format Type of media content.As previously mentioned, media content Material can be divided into one or a combination set of text type, picture/mb-type, audio types and video type etc., example by its form Such as, text+picture/mb-type.Similarly, media content can also can be divided into text type, picture/mb-type, audio according to its form One or a combination set of type and video type etc., for example, text+picture/mb-type etc..Therefore, in media content release platform During 103 push media content, it can be pushed according to the type of media content.For example, user is passing through subscription client 101 During browsing pictures, media content release platform 103 can push the matchmaker of picture/mb-type by media side's server 102 to the user Hold in vivo;When watching video by subscription client 101, media content release platform 103 can be taken user by media side Device 102 be engaged in media content of user's pushing video type etc..
In other example, media content release platform 103 can also carry out matchmaker according to the feature of media content The push held in vivo, if for example, media content is real-time media content, media content release platform 103 can be short It is pushed in time (such as 5 minutes) by media side's server 102;If media content is non-realtime media content, matchmaker Holding release platform 103 in vivo can be pushed away within the relatively long time (such as 15 minutes) by media side's server 102 It send.
In other example, media content release platform 103 can also according to the particular content of media content come into Row push, at this point, media content should include content tab, as the description to its particular content.In this way, media content is launched The user that platform 103 can select browsing related content or topic according to the content tab of media content is as the media The popularization object of content.For example, winning the media content of China Team's Rio Olympic Games first gold medal for Zhang Mengxue, media content is launched Platform 103 can select to be pushed to the user for browsing sports news.
In concrete implementation, when user accesses media side's server by subscription client, media side's server can The situation that subscription client accesses is used to be directed in predetermined amount of time various users on network, is sent out to media content release platform One or more exposure requests (impression) for one or more promotion message display locations are sent, wherein carrying media The user identifier and the display location of promotion message that square server is recommended.In this way, media content release platform can according to from The data of media side's server carry out target audience (TA, Target Audience) and inquire about to sieve these exposure requests Choosing determines push which or which media content, and determines that the correlation of the media content of push is sent to media side's server.This Sample, media side's server can push corresponding media in the correspondence promotion message display location of corresponding subscription client Content.
By the above method, can by the media content of generation in real time, be fast and accurately pushed to user, so as to reach The purpose of media content push, and achieve the effect that information popularization.
In one example, the application also proposes a kind of media content generation method, and this method can be applied to promotion message and carry In supplier's client 104, as shown in figure 4, this method comprises the following steps:
Step 401:The client software interface or webpage of access media content release platform media content material database are provided The page shows the media content material in media content material database to promotion message provider, and for promotion message, provider is clear The media content material look in media content material database, and therefrom select interested media content material.
Step 402:Receive the media content material of promotion message provider selection and related to the media content The promotion message of connection.
Step 403:The media content material and the promotion message are fed back into the media content release platform.
In some instances, the method is further included:Access media content release platform promotion message storehouse is provided Client software interface or Webpage show its promotion message being uploaded in promotion message storehouse to promotion message provider, So that promotion message provider browses the promotion message in promotion message storehouse, and therefrom selection and selected media content material phase Associated promotion message.
In some instances, the method is further included:Editing interface is provided, so that promotion message side is to the media Content material and promotion message are into edlin.
In some instances, the method is further included:Preview function is provided, so that promotion message side is to the media Content material and the combination of promotion message are into edlin and bandwagon effect preview.
In some instances, it is described by the media content material and promotion message feed back to the media content launch it is flat Platform includes:Edited result comprising the media content material and the promotion message is fed back into media content release platform, Wherein, the edited result includes edited media content material, promotion message and combination mode.
Below by taking advertisement pushing as an example, the application generation and the method for pushing media content is described in detail.Fig. 5 is shown The interacting message figure for the advertisement pushing example that the application provides.In this example, advertisement launching platform corresponds to media above Release platform.As shown in figure 5, advertisement pushing process includes the following steps:
Step 501:Advertisement launching platform accesses each website, from each website (such as microblogging website, news website) Information (such as picture, word, audio or video) is captured, and the first ad material is generated according to the information of crawl.
Wherein, the information of the crawl can be and the phases such as some major issues, special event, special occasion or hot issue Associated information.
Step 502:First ad material is put into ad material storehouse by advertisement launching platform.
Step 503:Advertisement launching platform is shown to by advertisement primary client 104 in the form of client software, webpage etc. All advertisers.
Step 504:Advertiser selects interested second ad material from the ad material storehouse, and uploads or select Promotion message associated with the ad material.
Wherein, advertiser can upload a promotion message in real time, and letter is promoted as associated with the second ad material Breath.
In addition, advertiser can also be in the popularization the planned in advance letter itself uploaded on advertisement launching platform 103 Breath forms the promotion message storehouse of itself (including picture, word, video etc.).In this case, promotion message provider can be with Select a promotion message associated with above-mentioned second media content material from the promotion message storehouse of itself.
Step 505:The second ad material and institute that advertisement launching platform feeds back promotion message provider client 104 It states promotion message to be combined or splice, generation includes the media content of advertisement.Or advertisement launching platform directly receives advertisement Master, into the edited result of edlin, generates the media content for including advertisement to the second ad material and promotion message.
Herein, advertiser can select according to preset template or advertiser or the template of editor is wide to second It accuses material and promotion message is combined or splices.
Step 506:User accesses media side's server, such as browsing webpage or viewing Online Video by client Deng.
Step 507:Media side's server uses the feelings of client access for various users on network in predetermined amount of time Condition sends one or more exposure requests for one or more advertisement positions (i.e. a kind of showing resource) to advertisement launching platform (impression), wherein carrying the user identifier recommended media side and the information of advertisement position.
Step 508:Advertisement launching platform carries out target audience (TA, Target Audience) and inquires about with to these exposures Request is screened, and determines the media content for including advertisement finally pushed, and the media content data of definite push is sent Give media side's server.
Step 509:Media side's server is pushed on the correspondence advertisement position of corresponding subscription client in corresponding media Hold, and then complete advertisement exposure.
In the above-mentioned methods, since advertisement launching platform can capture media content material in real time, advertiser can also be real When select media content material in media content material database, so as to generating in real time in the media comprising advertisement being finally pushed Hold, therefore can realize the real time propelling movement of media content, for example, media content and advertisement can be completed in minutes Push.
Based on the method that examples detailed above provides, the application also proposed a kind of media content generating means, which can answer For above-mentioned media content release platform.As shown in fig. 6, described device 600 includes:
First generating means 601 generate the first media content material.
The first media content material is put into media content material database by the first storing unit 602.
First display module 603 is shown to promotion message provider in the media included in the media content material database Hold material.
First receiving module 604 receives the promotion message provider selects from the media content material database Two media content materials and promotion message associated with the second media content material.
Second generating means 605 generate media content according to the second media content material and the promotion message.
In some instances, first generating means 601 generate the first media content material in the following manner:It accesses Each website;From each website crawl information;And the first media content material is generated according to the information captured; Wherein, the first media content material includes:Text, picture, audio or with one of video or its any combination.
In some instances, described in first display module 603 is shown to promotion message provider in the following manner The media content material included in media content material database:Pass through the client installed in the terminal of the promotion message provider End software or webpage show the media content material included in the media content material database to the promotion message provider.
In some instances, described device 600 further comprises:Second receiving module 606 receives the promotion message and carries The promotion message that supplier uploads;The promotion message of reception is put into and is provided for the promotion message by the second storage module 607 The promotion message storehouse of Fang Jianli;Second display module 608 shows what is included in the promotion message storehouse to promotion message provider Promotion message;And first receiving module 604 receives the promotion message provider and passes through first choice module 609 from its The promotion message selected in promotion message storehouse.
In some instances, first receiving module 604 receives the promotion message provider by uploading mould in real time The promotion message associated with the second media content material that block 610 uploads in real time.
In some instances, the second generation module 605 according to the promotion message provider to second media content The edited result of material and/or the promotion message generates the media content.
In some instances, described device 600 further comprises:Editor module 611 according to preset template or connects The second media content material for receiving and the combination of associated promotion message to the second media content material and The promotion message is combined or splices.
In some instances, described device 600 further comprises sending module 612.The sending module 612 is by the matchmaker Hold in vivo and be sent to media side's server, pushed by media side's server.
In some instances, described device 600 further comprises the second selecting module 613.Second selecting module 613 According to the Format Type of the media content, the media content of specific format type is selected to be sent to media side's server and is pushed away It send.
In some instances, described device further comprises judgment module 614.The judgment module 614 judges the matchmaker Whether be realtime media content, pushed if it is, being preferentially sent to media side's server if holding in vivo;Otherwise, hair is postponed It send to media side's server and is pushed.
In some instances, the application also proposed a kind of media content generating means, which can be applied to promote letter Cease provider's client 104.As shown in fig. 7, described device 700 includes:Access modules 701, to promotion message, provider shows Media content material in the media content material database of media content release platform.
Receiving module 702 receives the media content material of promotion message provider selection and associated promotion message.
Feedback module 703 feeds back the media content material and promotion message to the media content release platform.
In some instances, described device 700 further comprises:Editor module 704, provides editing interface, for promoting Information side is to the media content material and promotion message into edlin.
In some instances, the receiving module 702 further receives the popularization letter that the promotion message provider uploads Breath;The promotion message of reception is further uploaded to the promotion message of the media content release platform by the feedback module 703 Storehouse;And the access modules 701 further show that the media content release platform above pushes away to the promotion message provider Promotion message in wide information bank.
In some instances, described device 700 further comprises:Previewing module 705, provides preview function, for promoting Information side is to the combination of the media content material and promotion message into edlin and bandwagon effect preview.
In some instances, the feedback module 703 feeds back the media content material and promotion message to media content Release platform includes:The final edited result comprising the second media content material and associated promotion message is fed back into media Content release platform, wherein, the edited result include edited second media content material, associated promotion message with And combination mode.
In addition, present invention also provides a kind of generation of media content and supplying systems, launched including at least media content Platform and promotion message provider's client, wherein, the media content release platform generates the first media content material;It will The first media content material is put into media content material database;The media content material database is shown to promotion message provider In the media content material that includes;Receive the second matchmaker that the promotion message provider selects from the media content material database Body content material and promotion message associated with the second media content material;And according to second media content Material and promotion message generation media content;
The promotion message provider client shows the matchmaker in media content material database to the promotion message provider Body content material;Receive the media content material of promotion message provider selection and associated promotion message;Feed back the matchmaker Body content material and promotion message give media content release platform.
One specific example of this processing system can include:Media content release platform 103 shown in FIG. 1 and popularization are believed Cease provider's client 104.Further, can include subscription client 101 shown in FIG. 1, media side's server 102 and mutually Networking 105.Here just no longer the interaction between them and operation principle are repeated.
Each entity realizes that the specific method of various functions and principle are described above in above system, here no longer It repeats.
In addition, the device and each module in each example of the application can be integrated in a processing unit, it can also That modules are individually physically present, can also two or more devices or module integrate in a unit.Above-mentioned collection Into unit both may be employed hardware form realize, can also be realized in the form of SFU software functional unit.
In one embodiment, the processing unit of above-mentioned pushed information may operate at any based on pushed information processing It calculates in equipment, and loads in the memory of the computing device.As shown in figure 8, the computing device is included at one or more Manage device (CPU) 802, communication module 804, memory 806, user interface 810 and the communication bus for interconnecting these components 808。
Processor 802 can send and receive data to realize network communication and/or local communication by communication module 804.
User interface 810 includes one or more output equipments 812, including one or more speakers and/or one Or multiple visual displays.User interface 810 also includes one or more input equipments 814, including such as, keyboard, and mouse Mark, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed Button or control etc..
Memory 806 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random Take solid storage device;Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle Deposit equipment or other non-volatile solid-state memory devices.
Memory 806 stores the executable instruction set of processor 802, including:
Operating system 816, including being used to handling various basic system services and program for performing hardware dependent tasks;
Using 818, the various application programs for being used to implement pushed information processing can be included, this application program can be real Process flow in existing above-mentioned each example, for example device 600 and/or device shown in Fig. 7 700 shown in Fig. 6 can be included.
In some instances, device 600 may include at least one in each module 601~614 shown in Fig. 6, each module 601~614 can be stored with machine-executable instruction.Processor 602 is by performing in memory 606 in each module 601~614 Machine-executable instruction, and then can realize the function of above-mentioned each module 601~614.
In some instances, device 700 may include at least one in each module 701~705 shown in Fig. 7, each module 701~705 can be stored with machine-executable instruction.Processor 802 is by performing in memory 806 in each module 701~705 Machine-executable instruction, and then can realize the function of above-mentioned each module 701~705.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution To realize.Obviously, data processor constitutes the present invention.In addition, it is generally stored inside the data processing in a storage medium Program by program by directly reading out storage medium or the storage by program being installed or being copied to data processing equipment It is performed in equipment (such as hard disk and/or memory).Therefore, such storage medium also constitutes the present invention.Storage medium can make With any kind of recording mode, such as paper storage medium (such as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..
Therefore, present invention also provides a kind of non-volatile memory medium, wherein data processor is stored with, the data Processing routine is used to perform any example of the application above method.
It is all in spirit herein not to limit the application the foregoing is merely the preferred embodiments of the application Within principle, any modification, equivalent substitution, improvement and etc. done should be included within the scope of the application protection.

Claims (18)

1. a kind of media content generation method, including:
Generate the first media content material;
The first media content material is put into media content material database;
The media content material included in the media content material database is provided to promotion message provider;
Receive the second media content material and the institute that the promotion message provider selects from the media content material database The promotion message associated with the second media content material of promotion message provider offer is provided;And
According to the second media content material and promotion message generation media content.
2. media content generation method according to claim 1, wherein, the first media content material of the generation includes:
Access each website;
From each website crawl information;And
The first media content material is generated according to the information captured;
Wherein, the first media content material includes:Text, picture, audio or with one of video or its any combination.
3. media content generation method according to claim 1, further comprises:
Receive the promotion message that the promotion message provider uploads;
The promotion message of reception is put into the promotion message storehouse established for the promotion message provider;
The promotion message included in the promotion message storehouse is provided to promotion message provider;And
The promotion message bag associated with the second media content material for receiving the promotion message provider and providing It includes:Receive the promotion message that the promotion message provider selects from itself promotion message storehouse.
4. media content generation method according to claim 1, wherein, the generation media content includes:According to described Promotion message provider generates in the media edited result of the second media content material and/or the promotion message Hold.
5. media content generation method according to claim 1, wherein, the generation media content includes:According to advance The template of setting or the second media content material and the combination of associated promotion message that receive are to second matchmaker Body content material and the promotion message are combined or splice.
6. media content generation method according to claim 1, further comprises:
The media content is sent to media side's server, is pushed by media side's server.
7. media content generation method according to claim 6, wherein, it is described that push bag is carried out by media side's server It includes:
Media side's server replaces original media content material with the media content, and clicks on the media content in user During link the media content is shown to user.
8. a kind of media content generation method, including:
The media content material on media content release platform in media content material database is shown to promotion message provider;
Receive the media content material of promotion message provider selection and the promotion message provider uploads with it is described The associated promotion message of media content;And
The media content material and the promotion message are fed back into the media content release platform.
9. media content generation method according to claim 8, the method is further included:
The promotion message received is uploaded in the promotion message storehouse of media content release platform;And
The promotion message on the media content release platform in promotion message storehouse is shown to the promotion message provider;Its In,
The promotion message associated with the media content for receiving the promotion message provider upload includes:Receive institute State the promotion message that promotion message provider selects in promotion message storehouse.
10. media content generation method according to claim 8, the method is further included:
Editing interface is provided, for the promotion message side to the media content material and promotion message into edlin;
It is described the media content material and promotion message are fed back into the media content release platform to include:It will include described The edited result of media content material and the promotion message feeds back to media content release platform, wherein, the edited result Include edited media content material, promotion message and combination mode.
11. a kind of media content generating means, including:
First generating means generate the first media content material;
The first media content material is put into media content material database by the first storing unit;
First display module provides the media content material included in the media content material database to promotion message provider;
First receiving module is received in the second media that the promotion message provider selects from the media content material database Material and the promotion message associated with the second media content material of promotion message provider offer are provided;And
Second generating means generate media content according to the second media content material and the promotion message.
12. media content generating means according to claim 11, described device further comprise:
Second receiving module receives the promotion message that the promotion message provider uploads;
The promotion message of reception is put into the promotion message established for the promotion message provider by the second storage module Storehouse;And
Second display module shows the promotion message included in the promotion message storehouse to promotion message provider;
Wherein, first receiving module receive that the promotion message provider selects from the promotion message storehouse with it is described The second associated promotion message of media content material.
13. media content generating means according to claim 11, described device further comprise:
Editor module, according to preset template or the second media content material received and associated promotion message Combination is combined or splices to the second media content material and the promotion message.
14. media content generating means according to claim 11, described device further comprise:
The media content is sent to media side's server, is pushed by media side's server by sending module.
15. a kind of media content generating means, including:
Access modules show the media content on media content release platform in media content material database to promotion message provider Material;
Receiving module receives the media content material of promotion message provider selection and associated with the media content Promotion message;And
The media content material and the promotion message are fed back to the media content release platform by feedback module.
16. device according to claim 15, described device further comprise:
Editor module provides editing interface, so that the media content material and promotion message are compiled by promotion message side Volume.
17. device according to claim 15, wherein,
The receiving module further receives the promotion message that the promotion message provider uploads;
The promotion message of reception is further uploaded to the promotion message storehouse of the media content release platform by the feedback module; And
The access modules further show promotion message on the media content release platform to the promotion message provider Promotion message in storehouse.
18. a kind of media content generation and supplying system, which is characterized in that including:Media content release platform and popularization are believed Provider's client is ceased, wherein,
The media content release platform generates the first media content material;The first media content material is put into media Content material storehouse;The media content material included in the media content material database is provided to promotion message provider;Receive institute State the second media content material and the promotion message that promotion message provider selects from the media content material database The promotion message associated with the second media content material that provider provides;And according to second media content element Material and promotion message generation media content;
The promotion message provider client, to the promotion message provider show media content material database in media in Hold material;Receive the media content material of promotion message provider selection and associated promotion message;It feeds back in the media Hold material and promotion message gives media content release platform.
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