CN107659831A - Media data processing method, client and storage medium - Google Patents
Media data processing method, client and storage medium Download PDFInfo
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- CN107659831A CN107659831A CN201710356230.5A CN201710356230A CN107659831A CN 107659831 A CN107659831 A CN 107659831A CN 201710356230 A CN201710356230 A CN 201710356230A CN 107659831 A CN107659831 A CN 107659831A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
- H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8106—Monomedia components thereof involving special audio data, e.g. different tracks for different languages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computing Systems (AREA)
- Information Transfer Between Computers (AREA)
Abstract
This application discloses media data processing method, including：When the data flow that main media content is received from application server and when showing main media content, promotional content push request is sent to promotional content release platform, so that it carries out menu processing and determines the order chosen；Wherein, application server obtains the voice data stream of main media content and therefrom analyzes at least one section of speech data and be supplied to promotional content release platform；The information for the order chosen is received from promotional content release platform；The acquisition of information promotional content material of promotional content material in the information for the order chosen；When receive from promotional content release platform the match is successful notice when, according to promotional content material show promotional content.
Description
Technical field
The application is related to internet arena, more particularly to media data processing method, applications client and storage medium.
Background technology
With the development of Internet technology, increasing data (including：Text, picture, audio, video etc.) it can pass through
Internet is pushed to various users.Such as：User can receive network when browsing webpage using terminal devices such as mobile phone, PC
The various data of side push, such as：The advertisement of picture or video format, public good advertisement information, news etc..So, user can be with
News, content interested etc. when knowing in time.This kind of data are referred to alternatively as promotional content, pushed information or push media content
Deng.
The content of the invention
Present application example provides a kind of media data processing method, and applied to applications client, this method includes：When from should
When receiving the data flow of main media content with server and showing the main media content, send and push away to promotional content release platform
Wide content push request, so that it carries out menu processing and determines the order chosen；Wherein, described in the application server obtains
The voice data stream of main media content simultaneously therefrom analyzes at least one section of speech data and is supplied to the promotional content dispensing flat
Platform；From the information for the order chosen described in promotional content release platform reception；According in the information of the order chosen
Promotional content material acquisition of information described in promotional content material；When receiving the matching from the promotional content release platform
During success notification, promotional content is shown according to the promotional content material；Wherein, described in the promotional content release platform use extremely
The description text of few one section of speech data promotional content corresponding with the order chosen is matched, when wherein one section
When speech data is with the description text matches, the match is successful the notice is sent.
Present application example provides a kind of media data processing method, and applied to the first applications client, this method includes：When
To application server uploaded videos programme televised live live data streams when, recording audio data simultaneously to the application server upload
Real-time live audio data flow, so that the application server identifies at least one section of language from the live audio data flow
Sound data are simultaneously supplied to promotional content release platform so that at least one section of speech data described in the promotional content release platform use
The description text of promotional content corresponding with the order chosen for the second applications client is matched, when wherein one section of voice number
During according to the description text matches, the notice that the match is successful is sent to second applications client, so that described second should
The information of the promotional content material in the information for the order chosen with client according to shows the promotional content.
Present application example provides a kind of media data processing method, and applied to application server, this method includes：When to should
When providing the data flow of main media content with client, the real-time audio of the main media content is obtained；From the sound
At least one section of speech data is analyzed in frequency data stream；At least one section of speech data described in sending to promotional content release platform,
So that its description with least one section of speech data promotional content corresponding with the order chosen for the applications client
Text is matched, and when wherein one section of speech data is with the description text matches, matching is sent to the applications client
Success notification so that the match is successful that notice shows the promotional content in response to described for the applications client.
Present application example provides a kind of applications client, including：Player, main media content is received from application server
Data flow simultaneously shows the main media content；Promotional content plug-in unit, when the player shows the main media content, to institute
State promotional content release platform and send promotional content push request so that it carries out menu processing and determines the order chosen, from institute
State promotional content release platform receive described in the information of order chosen, in the popularization in the information of the order chosen
Hold promotional content material described in the acquisition of information of material；Wherein, the application server obtains the audio of the main media content
Data flow simultaneously therefrom analyzes at least one section of speech data and is supplied to the promotional content release platform；The player, when
Receive from the promotional content release platform the match is successful notice when, the promotional content plug-in unit is called, so that described push away
The promotional content material is passed to the player by wide content plug-in unit, further according in promotional content material displaying popularization
Hold；Wherein, at least one section of speech data described in the promotional content release platform use is corresponding with the order chosen described
The description text of promotional content is matched, and when wherein one section of speech data is with the description text matches, sends described
With success notification.
Present application example provides a kind of applications client, including：Player, when live to application server uploaded videos
During the live data streams of program, recording audio data simultaneously upload real-time live audio data flow to the application server, with
The application server is identified at least one section of speech data from the live audio data flow and be supplied to promotional content
Release platform so that the promotional content release platform is with least one section of speech data with being chosen for the second applications client
Order corresponding to the description text of promotional content matched, when wherein one section of speech data and the description text matches
When, the notice that the match is successful is sent to second applications client, so that second applications client is chosen according to
Order information in the information of the promotional content material show the promotional content.
Present application example provides a kind of storage medium, is stored with data processor, and the data processor is used to make
Computer performs method as described above.
The above-mentioned technical proposal proposed using the application, the push effect of promotional content can be improved.
Brief description of the drawings
It is required in being described below to example to use in order to illustrate more clearly of the technical scheme in present application example
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some examples of the application, for this area
For those of ordinary skill, without having to pay creative labor, it can also be obtained according to these accompanying drawings other attached
Figure.
Fig. 1 is a kind of system architecture schematic diagram that the application is related to；
Fig. 2 is the method flow diagram of the example of the application one；
Fig. 3 is the method flow diagram of the example of the application one；
Fig. 4 is the method flow diagram of the example of the application one；
Fig. 5 is the client terminal structure figure of the example of the application one；
Fig. 6 is the server architecture figure of the example of the application one；
Fig. 7 is the platform structure figure of the example of the application one；
Fig. 8 is the interacting message figure of the example of the application one；And
Fig. 9 is the equipment structure chart of the example of the application one.
Embodiment
Below in conjunction with the accompanying drawing in present application example, the technical scheme in present application example is carried out clearly and completely
Description, it is clear that described example is only a part of example of the application, rather than whole examples.Based on the reality in the application
Example, the every other example that those of ordinary skill in the art are obtained under the premise of creative work is not made, belong to this
Apply for the scope of protection.
Present applicant proposes media data processing method, this method can be applied in the system architecture shown in Fig. 1.Such as Fig. 1
Shown, the system architecture includes：Applications client 101, the application server 102 of offer online Media content service (can also claim
For medium content server), promotional content release platform 103, these entities are communicated by internet 104.
User accesses application server 102, such as viewing Online Video or broadcast listening using applications client 101.Should
It can be to provide various internet audios and/or the Website server of video content services with server 102, such as：Portal
The server of site server, offer Online Video/audio broadcasting service, server of social platform etc., specifically, can be
The online audios of offer such as dragonfly FM, my cruel music play server or iqiyi.com, youku.com of service etc. and provided
The server of line video playback service, it can also be server of various live platforms etc..Accordingly, applications client 101 can
To be that the online audio such as dragonfly FM, my cruel music is played and existed using (APP) client or iqiyi.com, youku.com etc.
Line video playback APP clients, it can also be various live APP clients etc..
When a user just using applications client 101 access application server 102 provide media content (viewing video or
Person listens to audio) when, the promotional content plug-in unit for realizing promotional content push is used in applications client 101, as ad ware is opened
Give out a contract for a project (SDK), and promotional content push request (such as advertisement exposure request), promotional content are sent to promotional content jettison system 103
Jettison system 103 is according to the user profile and displaying position information (such as ad spot information) carried in promotional content push request
Menu processing can be carried out, so as to select orientation and this user profile and the order of displaying position information match, by the order
Information be sent to applications client 101.The information of the order may include the material chain ground connection of promotional content corresponding to the order
Text/picture material in location (such as URL) and/or promotional content.Applications client 101 can be with according to the information of the order
Promotional content corresponding to displaying, such as：According to the chained address of material pull promotional content material (such as picture, animation or
Video file etc.) and/or the extraction text/picture material from the information of the order, and show promotional content according to these materials.
Here, main media content can be considered to be relative to promotional content, above-mentioned media content, can be led by such scheme in displaying
Promotional content is pushed during media content.Wherein, the information of order may include promotional content material chained address and
Text/picture material in promotional content, then text material can be superimposed displaying with material files such as picture, videos, such as：Root
The video material file of video ads can be pulled according to URL, the advertising slogan of textual form can be also extracted from the information of order,
Then advertising slogan can be superimposed in video pictures while video material file is played, this completes advertisement broadcasting.
When above-mentioned promotional content is advertisement, the system architecture shown in Fig. 1 is the system architecture of push Internet advertising, its
In, promotional content jettison system 103 can be advertisement delivery system or be advertisement launching platform.
In one example, the method that the application proposes can show promotional content when showing main media content, and this method can
Applied to applications client 101.As shown in Fig. 2 this method may include following steps：
Step 201：When the data flow that main media content is received from application server 102 and show the main media content
When, applications client 101 sends promotional content push request to promotional content release platform 103, so that it carries out menu processing
And determine the order chosen.
Wherein, application server 102 obtains the voice data stream of main media content and therefrom analyzes at least one section of voice
Data are simultaneously supplied to promotional content release platform 103.Here speech data refers to the lines pair of role in main media content
The voice data or text answered.Such as：In video frequency program, the voice data or text of the lines part that character is said.
Step 202：Applications client 101 receives the information of the above-mentioned order chosen from promotional content release platform 103.
Step 203：Applications client 101 is according to the acquisition of information of the promotional content material in the information of this order chosen
Promotional content material.
In some instances, the information of promotional content material can include：The chained address (URL) of material, the mark of material
Know etc., can get promotional content material by these information (may include：Word, picture, animation and/or video material text
Part).
Step 204：When receive from promotional content release platform 103 the match is successful notice when, applications client 101
Promotional content is shown according to acquired promotional content material.
Wherein, at least one section of speech data and above-mentioned choosing that promotional content release platform 103 is provided with application server 102
In order corresponding to the description text of promotional content matched, when wherein one section of speech data describes text matches with this
When, send the match is successful the notice.Here, should the match is successful notice may be from promotional content release platform 103 via application
Server 102 is sent to applications client 101, it is also possible to directly issues applications client 101.
Here, promotional content release platform 103 can be that the promotional content to be launched of popularization side creates order, and it can receive and push away
The wide promotional content material just uploaded, orientation arrange parameter etc., and the information of the promotional content material described in order is (such as
URL), orient, show the information such as position.Promotional content release platform 103 can ask after promotional content push request is received according to this
The user profile of middle carrying, displaying position information and/or facility information etc. is asked to carry out menu processing, to select orientation and/or exhibition
Show the order that user profile, displaying position information and/or facility information that position carries with the request match, then ordered what is chosen
Single relevant information returns to applications client 101.The relevant information of this order chosen may include above-mentioned promotional content material
Information, may also comprise displaying position information, so, applications client 101 can be according to these relevant informations of order in the page
Promotional content is shown on a certain displaying position.In the above-described example, in the order of establishment, it further can wherein include and can be used for
The description text of the promotional content matched with speech data, includes advertising slogan such as in publicity orders, and the above order is corresponding
The description text of promotional content can be extracted from order.Optionally, promotional content release platform also can be by this description text
Preservation is associated with order, such as, an order can associate a .txt file, and this description text is contained in the .txt files
This (such as advertising slogan).In a word, promotional content release platform can get the description text of promotional content corresponding to a certain order.
Wherein, in above-mentioned promotional content push request, user profile can include Internet user in various APP, website
It is upper to register the various accounts used, such as：The instant messaging such as QQ number, e-mail address, wechat account, microblog account, Taobao's account
Number etc..Display location information is used for the position for being used for showing media content for describing to provide in the page of applications client, such as
Describe to can be used to show in some page the position of advertisement.Facility information is used for describing the attribute of user equipment in itself, it may include：
The OS Type such as the device types such as mobile terminal, PC, intelligent television, Android, IOS, brand/model information etc.
Deng.
In some instances, applications client 101 may include player and promotional content plug-in unit, when player shows main matchmaker
When holding in vivo, promotional content plug-in unit can perform step 201~204.In step 204, promotional content plug-in unit can pushing away acquisition
Wide content material passes to player, and one floating layer of pull-up on the page of player current presentation, is floated herein by player
The displaying of promotional content is completed on layer using promotional content material.Here it is possible to by calling WebView components to come from current page
One WebView floating layer of pull-up on face.
Using examples detailed above, when occurring one section of description text phase with promotional content in the main media content from current presentation
During the speech data of matching, this promotional content can be shown, it thus provides a kind of new promotional content drop mechanisms, improve
The bandwagon effect of promotional content.Specifically, for advertising display, host or some angle in currently playing video
When color says one section of lines to match with default Advertising Copy, it is possible to show the advertisement.Such as：For Nike advertisement
Speech, default Advertising Copy can be " Justdo it ", when someone says in the programme televised live or various video frequency programs of broadcasting
Lines are " during Just do it ", it is possible to displaying Nike advertisement at once.So, the viewing experience of user can be both enriched, again may be used
To lift the promotion effect of promotional content, while also provide a kind of new promotional content for promotional content release platform 103 and throw
Mode playback, it is media side and advertiser three of the advertisement launching platform with providing application server for advertisement launching platform
Side provides a kind of new modality for co-operation, has higher commercial value.Live platform (a kind of matchmaker for providing programme televised live
Body side) for, a kind of living broadcast interactive advertisement can be realized using examples detailed above, brought for live platform and programme televised live host
New ad revenue.
In some instances, when receiving the match is successful the notice, applications client 101 can be according to the promotional content
Promotional content material described in the acquisition of information of material, and the promotional content is shown according to the promotional content material.Namely
Say, when receiving the information for the order chosen, applications client 101 does not obtain promotional content material at once, but works as basis
When thering is the description text of one section of speech data and promotional content to match in the main media content of Notification Validation that the match is successful, then obtain
Promotional content material is simultaneously shown.So, the storage resource of user equipment can be saved, (is received when reaching displaying opportunity
During with success notification) promotional content material is obtained again.
In some instances, when receiving the information of the order chosen, applications client 101 obtains the popularization
Content material, and the promotional content material is further buffered in local.Wherein, when receiving the match is successful the notice,
Applications client 101 reads the promotional content material from local, and is shown according to the promotional content material in the popularization
Hold.That is, when receiving the information for the order chosen, applications client 101 obtain at once promotional content material and by its
Local is buffered in, when according to there is the description of one section of speech data and promotional content literary in the match is successful the main media content of Notification Validation
When originally matching, then read the promotional content material of local cache and show.So, (received when reaching displaying opportunity
During with success notification), promotional content can be shown faster.
In some instances, the order chosen includes one or more orders；Methods described further comprises：Work as institute
During notice of stating that the match is successful, applications client 101 determines the information of the match is successful the order chosen that notice carries
The corresponding promotional content material.Wherein, according to corresponding to the information of an identified order chosen in the popularization
Hold material and show the promotional content corresponding to one order chosen.So, applications client 101 may obtain multiple
The information (i.e. may multiple promotional contents to be presented) for the order chosen, when receiving one the match is successful notice, determine it
A corresponding order, then shows promotional content corresponding to the order.Specifically, a certain programme televised live may correspond to it is multiple wide
Accuse, when host says the lines to match with a certain Advertising Copy, that is, show the advertisement, then the not justified platform of host
It may be triggered during word and show different advertisements.
In the above-described example, application server 102 can extract audio from the data flow of the main media content currently provided
Data flow, its real-time audio recorded can be also received from applications client 101.Such as：In programme televised live, host
Applications client 101 by the real-time audio of microphone records host and application server 102 can be sent to.
In some instances, the media data processing method that the application provides, the first applications client is can be applied to (as directly
Broadcast the applications client of host in program).This method may include following steps：
When to the data flow of hero of biography media content on application server, the first applications client recording audio data and to
Application server uploads real-time voice data stream, so that application server analyzes at least one section of language from this voice data stream
Sound data are simultaneously supplied to promotional content release platform so that promotional content release platform is with least one section of speech data with being second
The description text of promotional content corresponding to the order that applications client is chosen is matched, when wherein one section of speech data with it is described
When describing text matches, the notice that the match is successful is sent to the second applications client, so that the second applications client is according to
The information of the promotional content material in the information for the order chosen shows the promotional content.It is above-mentioned in live scene
Main media content can be video living broadcast programs, and the data flow of above-mentioned main media content can be the live number of video living broadcast programs
According to stream (such as live video Media Stream), the first applications client possesses the function of providing programme televised live, its real-time sound uploaded
Frequency data stream is the real-time live audio data flow of its recording.
Specifically, in live scene, the applications client (the first applications client) of host can be recorded by microphone
The real-time live broadcast voice data stream of host processed is simultaneously sent to application server 102, and application server 102 can be from this live audio
At least one section of speech data is analyzed in data flow and is supplied to promotional content release platform.Parallel, the second applications client
When accessing the page of programme televised live (such as video living broadcast programs), have issued promotional content push to promotional content release platform please
Ask, promotional content release platform can carry out menu according to the request, and the information for the order chosen is returned into the second application visitor
Family end.Promoted when promotional content release platform determines that certain section of speech data is corresponding with the order chosen for the second applications client
When the description text of content matches, the notice that can send that the match is successful to the second applications client so that the second client can open up
Show corresponding promotional content.Here, the second client may have multiple, including each application client for accessing main media content
End, wherein the first client can be included, that is to say, that in live scene, the applications client of host can also pass through
Aforesaid way shows promotional content.
In some instances, the above-mentioned each step being applied to shown in the method and step and Fig. 2 of the first applications client can
Realized by same applications client.That is, when the user of this applications client is as the user for watching main media content
When, each step shown in Fig. 2 is performed, can be with as a side of the user of this applications client as the main media content of offer
Perform the above-mentioned method and step for being applied to the first applications client.
In some instances, present applicant proposes a kind of media data processing method, it can be applied to application server
102.As shown in figure 3, this method may include following steps：
Step 301：When providing the data flow of main media content to applications client 101, application server 102 obtains institute
State the real-time audio of main media content.
Step 302：Application server 102 analyzes at least one section of speech data from the voice data stream.
Step 303：Application server 102 sends at least one section of speech data to promotional content release platform 103, with
Make the description text of at least one section of speech data promotional content corresponding with the order chosen for applications client 101 described in its use
Matched, when wherein one section of speech data is with the description text matches, it is logical to send that the match is successful to applications client 101
Know so that the match is successful that notice shows the promotional content in response to described for applications client 101.
In some instances, the real-time audio for obtaining the main media content, including：From the main media
Real-time audio is extracted in the data flow of content.Such as：The video frequency program or video display collection of drama such as to be replayed for some
Main media content, application server 102 can extract voice data stream from the real time video data stream of main media content.
In some instances, the real-time audio for obtaining the main media content, including：From applications client
101 receive it by the voice data for the main media content for recording current presentation the real-time voice data stream that uploads.
Such as：For the programme televised live on live platform, can receive that its scene records from the applications client 101 of host in video
The real-time live audio data flow of host in programme televised live.
In some instances, it is described to analyze at least one section of speech data from the voice data stream, including：From described
All speech datas are analyzed in voice data stream.That is, the voice of all roles can be analyzed.Such as：For live
Program, the voice of all hosts can be analyzed.For video display collection of drama, the voice of all story of a play or opera roles can be analyzed.
In some instances, it is described to analyze at least one section of speech data from the voice data stream, including：According to prestoring
At least one voice audio sample data, the voice number of at least one voice is analyzed from the voice data stream
According to.Specifically, the voice data of each section of voice can be extracted from voice data stream, by by each section audio data extracted and
The audio sample data to prestore carries out transcoding and compares code check, it may be determined that selects at least one from each section audio data
The voice data of voice, and then at least one speech data can be analyzed.Such as：, may in a video frequency program
There is the voice of multiple personages, and the voice of designated person can be analyzed using this programme, such as the voice of host or leading role.
Specific implementation when, the audio sample data for the designated person that can prestore, such as in advance record host voice audio data or
Person extracts the voice audio data of assigned role from the video of video display collection of drama and as audio sample data in advance.This
Sample, when playing main media content, only the voice of designated person could trigger the displaying of promotional content, further optimize and push away
The bandwagon effect of wide content.
In some instances, it is described to analyze at least one section of speech data from the voice data stream, including：From described
The voice data of at least one section voice is extracted in voice data stream；Voice knowledge is carried out to the voice data of at least one section voice
Other places are managed, and obtain the text of at least one section voice.Wherein, application server 102 is sent to promotional content release platform 103
At least one section of speech data be at least one section voice text.Promotional content release platform 102 can be directly with connecing
The text of at least one section voice received is matched with foregoing description text.
In some instances, it is described to analyze at least one section of speech data from the voice data stream, including：From described
The voice data of at least one section voice is extracted in voice data stream.Wherein, application server 102 sends to promotional content to launch and put down
At least one section of speech data of platform 103 is the voice data of at least one section voice.In such cases, it is necessary in promoting
Hold release platform 102 voice recognition processing carried out to the voice data that receives and obtain the text of at least one section voice, then by its
Matched with foregoing description text.
In some instances, present applicant proposes a kind of media data processing method, it is flat to can be applied to promotional content dispensing
Platform 103.As shown in figure 4, this method may include following steps：
Step 401：Request, promotional content release platform 103 are pushed in response to the promotional content from applications client 101
The user profile that request carrying is pushed according to the promotional content carries out menu processing, and the information for the order chosen is returned to should
With client 101；The information of packet material containing promotional content of the order.
Step 402：Promotional content release platform 103 receives at least one section of speech data from application server 102, institute
It is application server 102 from the real-time of the current main media content provided for applications client 101 to state at least one section of speech data
Analyzed in voice data stream.
Step 403：Promotional content release platform 103 use at least one section of speech data respectively with the order chosen
The description text of corresponding promotional content is matched.
Step 404：When wherein one section of speech data matches with the description text, promotional content release platform 103
The notice that the match is successful is sent to applications client 101, so that in information of the applications client 101 according to the order chosen
The information of the promotional content material show the promotional content.
In some instances, it is an at least section audio from least one section of speech data described in the reception of application server 102
Data；The description text of the promotional content corresponding with the order chosen respectively of at least one section of speech data described in the use enters
Row matching, including：Voice recognition processing is carried out to an at least section audio data, obtains the text of at least one section voice
This；Matched respectively with the description text with the text of at least one section voice.
In some instances, it is at least one section of voice from least one section of speech data described in the reception of application server 102
Text；Wherein, matched respectively with the description text with the text of at least one section voice.
In some instances, present applicant proposes a kind of applications client.As shown in figure 5, the applications client 500 can wrap
Player 501 and promotional content plug-in unit 502 are included, their operation principle is as follows：
Player 501, receive the data flow of main media content from application server 102 and show the main media content.
Promotional content plug-in unit 502, when player 501 shows the main media content, to promotional content release platform 103
Promotional content push is sent to ask so that it carries out menu processing and determines the order chosen, from promotional content release platform 103
The information for the order chosen described in reception, the acquisition of information institute of the promotional content material in the information of the order chosen
State promotional content material；Wherein, application server 102 obtains the voice data stream of the main media content and therefrom extracted at least
One section of speech data is simultaneously supplied to promotional content release platform 103.
Player 501, when receive from promotional content release platform 103 the match is successful notice when, call promotional content
Plug-in unit 502 so that the promotional content material is passed to player 501 by promotional content plug-in unit 502, player 501 further according to
The promotional content material shows promotional content.Wherein, promotional content release platform 103 use at least one section of speech data with
The description text of the promotional content is matched corresponding to the order chosen, when wherein one section of speech data is retouched with described
When stating text matches, the match is successful the notice is sent.
In some instances, promotional content plug-in unit 502 is when played device 501 calls, according to the promotional content material
Acquisition of information described in promotional content material, and the promotional content material is passed into player 501.
In some instances, promotional content plug-in unit 502 pushes away when receiving the information of the order chosen described in acquisition
Wide content material, and the promotional content material is further buffered in local；When played device 501 calls, from local reading
The promotional content material is taken, and the promotional content material is passed into player 501.
In some instances, the order chosen includes one or more orders.Promotional content plug-in unit 502 is when played
When device 501 calls, described corresponding to the information of the order chosen that the match is successful notifies to carry push away is further determined that
Wide content material, and the promotional content material of the determination is passed into player 501.
In examples detailed above, player 501 can be various audio/video media players, and promotional content plug-in unit 502 can be with
Be in embedded applications client 101 be used for push the module of promotional content, such as advertisement SDK.
In some instances, the application also proposed a kind of applications client, and it can be as host in live scene
Applications client.The applications client comprises at least：Player, when to the data of hero of biography media content on application server 102
When flowing (live data streams of such as video living broadcast programs), recording audio data simultaneously upload real-time audio to application server 102
Data flow (i.e. live audio data flow), so that application server 102 identifies at least one section of language from the voice data stream
Sound data are simultaneously supplied to promotional content release platform 103 so that at least one section of voice number of promotional content release platform 103
Matched according to the description text of the corresponding promotional content of order with being chosen for the second applications client, when wherein one section of voice
When data are with the description text matches, the notice that the match is successful is sent to second applications client, so that described second
The information of the promotional content material in the information for the order that applications client is chosen according to shows the promotional content.
When this applications client is alternatively arranged as watching the applications client of the user of main media content, the player can be further equipped with
The function of aforementioned playout device 501, the applications client can further comprise foregoing promotional content plug-in unit 502.
In some instances, present applicant proposes a kind of application server, as shown in fig. 6, the application server 600 can wrap
Acquisition module 601, analysis module 602 and sending module 603 are included, their operation principle is as follows：
Acquisition module 601, when providing the data flow of main media content to applications client 101, obtain the main media
The real-time audio of content.
Analysis module 602, at least one section of speech data is analyzed from the voice data stream.
Sending module 603, at least one section of speech data is to promotional content release platform 103 described in transmission, so that it uses institute
State the description text progress of at least one section of speech data promotional content corresponding with the order chosen for applications client 101
Match somebody with somebody, when wherein one section of speech data is with the description text matches, to the notice that sends that the match is successful of applications client 101, make
Applications client 101 the match is successful that notice shows the promotional content in response to described.
In some instances, present applicant proposes a kind of promotional content release platform, as shown in fig. 7, the promotional content is thrown
Being laid flat platform 700 may include menu module 701, matching module 702, notification module 703, and their operation principle is as follows：
Menu module 701, request is pushed in response to the promotional content from applications client 101, according in the popularization
Hold the user profile that push request carries and carry out menu processing, the information for the order chosen is returned into applications client 101；Institute
State the information of packet material containing promotional content of order.
Matching module 702, receive at least one section of speech data from application server 102, at least one section of voice
Data are that application server 102 divides from the real-time audio of the current main media content provided for applications client 101
Separate out；Carried out with the description text of at least one section of speech data promotional content corresponding with the order chosen respectively
Match
Notification module 703, when wherein one section of speech data matches with the description text, to applications client 101
The notice that the match is successful is sent, so that applications client 101 is according to the promotional content in the information of the order chosen
The information of material shows the promotional content.
The specific implementation principle of above-mentioned each functions of modules has been described above, repeats no more here.
In some instances, present applicant proposes a kind of media data processing system, as shown in figure 1, including application client
End 101, application server 102 and promotional content release platform 103.Applications client 101 is led when from the reception of application server 102
The data flow of media content and when showing the main media content, promotional content push is sent to promotional content release platform 103
Request.Application server 102, when providing the data flow of the main media content to applications client 101, obtain the main matchmaker
The voice data stream held in vivo simultaneously therefrom analyzes at least one section of speech data and is supplied to promotional content release platform 103.Push away
Wide content release platform 103, pushes in response to the promotional content and asks, the use for asking to carry is pushed according to the promotional content
Family information carries out menu processing, and the information for the order chosen is returned into the applications client；The packet of the order contains
The information of promotional content material；Receive from least one section of speech data described in application server 102, with described at least one section
The description text of speech data promotional content corresponding with the order chosen respectively is matched, when wherein one section of voice number
During according to matching with the description text, the notice that the match is successful is sent to applications client 101.Applications client 101, enters one
The information for the order chosen described in step reception, the acquisition of information of the promotional content material in the information of the order chosen
The promotional content material；When receiving the match is successful the notice, promotional content is shown according to the promotional content material.
Fig. 8 shows the interacting message figure in present application example.In this example, applications client includes videoconference client 1
With videoconference client 2, application server is the video server that can provide live platform, wherein, videoconference client 1 is live section
The applications client of host in mesh (such as video living broadcast programs), it comprises at least player；Videoconference client 2 is live to watch
The applications client of the user of program, it comprises at least player and promotional content plug-in unit, and in this example, promotional content is wide
Accuse, promotional content plug-in unit is advertisement SDK, and promotional content release platform is advertisement launching platform.As shown in figure 8, including following step
Suddenly：
Step 800：Ad material is uploaded to advertisement launching platform by advertiser, advertisement launching platform generation ad material
URL, and publicity orders are created for it, the URL of ad material can be stored in advertisement putting as the relevant information of publicity orders and put down
In platform, ad material can be stored in the material server of advertisement launching platform or the service for being used to provide content-data of outside
In device (such as content delivery network service device).
Step 801：Video player in videoconference client 1 records the video data of programme televised live and uploads live video
Video server is flow to, video player transmission of the video server again to the videoconference client 2 of each viewing user is live to be regarded
Frequency flows.Video player in videoconference client 1 is simultaneously by the voice data of microphone records host's voice and to video
Server uploads real-time voice data stream.Video server is analyzed to receiving voice data stream and therefrom identifies master
Hold the text of each section of voice of people.
Step 802：Video player in videoconference client 2 is according to the live video stream broadcasting programme televised live received
During video, the advertisement SDK in videoconference client 2 is called.
Step 803：Advertisement SDK is rear to advertisement launching platform transmission ad-request what is be called.
Step 804：Advertisement launching platform carries out menu according to the user profile, the ad spot information etc. that are carried in ad-request
Processing, to select the publicity orders that match with the ad-request and as order to be put.
Step 805：Advertisement launching platform returns to the relevant information of order to be put advertisement in videoconference client 2
SDK.Here, the relevant information of order to be put may include the information such as the URL, advertisement position, order note identification of the ad material.
Step 806：The text for each section of voice that video server will identify that is sent to advertisement launching platform.
Step 807~808：Advertisement launching platform by the text of each section of voice respectively with the Advertising Copy in order to be put
Matched, when the text for having one section of voice matches with the Advertising Copy, the advertisement SDK into videoconference client 2 is sent
The notice that the match is successful.
Step 809~810：Advertisement SDK pulls advertisement when receiving this notice that the match is successful according to the URL of ad material
Material, and ad material is passed into the video player in videoconference client 2, also on the current page of the video player
One WebView floating layer of pull-up.
Step 811：Video player in videoconference client 2 plays the ad material in the WebView floating layers, and then
Complete the broadcasting of advertisement.
In this example, the interactive advertisement in programme televised live is realized, i.e., advertisement, which plays, can pass through the voice of host
And trigger, there is very strong practical value, improve the utilization rate of advertisement playing resource, and technology is realized simply, not necessarily
Excessive process resource is taken, this programme can effectively improve the performance of advertisement delivery system, there is provided a kind of brand-new advertisement
Drop mechanisms.In the live scene of reality, if host thinks (such as going to toilet) away from keyboard, advertising slogan can be said, is entered
And the displaying of advertisement can be triggered, thus advertisement and programme televised live more effectively can be played using the limited live time, also given
Viewing user brings good video viewing experience.
In addition, applications client, application server, promotional content release platform in each example of the application and its
In each part can be integrated in a processing unit or modules are individually physically present, can also two
Individual or two or more entity (applications client, server and platform) or part are integrated in a unit.It is above-mentioned integrated
Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
In one example, above-mentioned entity may operate in various computing devices, and be carried in the storage of the computing device
In device.
Fig. 9 shows the composition structure chart of the computing device where above-mentioned entity.As shown in figure 9, the computing device includes
One or more processor (CPU) 902, communication module 904, memory 906, user interface 910, and for interconnecting these
The communication bus 908 of component.
Processor 902 can be received and be sent data by communication module 904 to realize network service and/or local communication.
User interface 910 includes one or more output equipments 912, and it includes one or more loudspeakers and/or one
Or multiple visual displays.User interface 910 also includes one or more input equipments 914, and it is included such as, keyboard, mouse
Mark, voice command input block or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed
Button or control etc..
Memory 906 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment, or other non-volatile solid-state memory devices.
Memory 906 stores the executable instruction set of processor 902, including：
Operating system 916, including for handling various basic system services and program for performing hardware dependent tasks；
Using 918, including for realizing the various programs of above-mentioned media data processing method, this program can be realized
The handling process in each example is stated, for example the applications client 500 shown in Fig. 5, the application server shown in Fig. 6 can be included
Promotional content release platform 700 shown in 600 and/or Fig. 7.
In some instances, applications client 500 may include each several part 501~502 shown in Fig. 5, each several part 501~
502 can be stored with machine-executable instruction.Processor 902 is by performing the machine in memory 906 in each several part 501~502
Device executable instruction, and then the function of each part mentioned above 501~502 can be realized.
In some instances, application server 600 may include at least one in each module 601~603 shown in Fig. 6,
Each module 601~603 can be stored with machine-executable instruction.Processor 902 is by performing each module 601 in memory 906
Machine-executable instruction in~603, and then the function of above-mentioned each module 601~603 can be realized.
In some instances, promotional content release platform 700 may include in each module 701~703 shown in Fig. 7 at least
One, each module 701~703 can be stored with machine-executable instruction.Processor 902 is by performing each mould in memory 906
Machine-executable instruction in block 701~703, and then the function of above-mentioned each module 701~703 can be realized.
In addition, each example of the application can pass through the data processing journey by data processing equipment such as computer execution
Sequence is realized.Obviously, data processor constitutes the present invention.In addition, at the data being generally stored inside in a storage medium
Reason program by program by directly reading out storage medium or by installing or copying to depositing for data processing equipment by program
Store up in equipment (such as hard disk and/or internal memory) and perform.Therefore, such storage medium also constitutes the present invention.Storage medium can make
With any kind of recording mode, such as paper storage medium (such as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory
Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..
Therefore disclosed herein as well is a kind of non-volatile memory medium, wherein data processor is stored with, the data
Processing routine is used for any example for performing the application above method.
In addition, method and step described herein is with data processor except can be realized, can also by hardware Lai
Realize, for example, can be by gate, switch, application specific integrated circuit (ASIC), programmable logic controller (PLC) and embedding microcontroller etc.
To realize.Therefore this hardware that can realize herein described method can also form the application.
The preferred embodiments of the application are the foregoing is only, it is all in spirit herein not to limit the application
Within principle, any modification, equivalent substitution and improvements done etc., it should be included within the scope of the application protection.
Claims (15)
1. a kind of media data processing method, it is characterised in that applied to applications client, this method includes：
When the data flow that main media content is received from application server and when showing the main media content, launched to promotional content
Platform sends promotional content push request, so that it carries out menu processing and determines the order chosen；Wherein, the application service
Device obtains the voice data stream of the main media content and therefrom analyzes at least one section of speech data and be supplied to the popularization
Content release platform；
From the information for the order chosen described in promotional content release platform reception；
Promotional content material described in the acquisition of information of promotional content material in the information of the order chosen；
When receive from the promotional content release platform the match is successful notice when, according to the promotional content material displaying push away
Wide content；Wherein, at least one section of speech data described in the promotional content release platform use is corresponding with the order chosen
The description text of the promotional content is matched, and when wherein one section of speech data is with the description text matches, sends institute
Notice of stating that the match is successful.
2. according to the method for claim 1, wherein, when receiving the match is successful the notice, according to the promotional content
Promotional content material described in the acquisition of information of material, and the promotional content is shown according to the promotional content material.
3. according to the method for claim 1, wherein, when receiving the information of the order chosen, pushed away described in acquisition
Wide content material；
Methods described further comprises：The promotional content material is buffered in local；
Wherein, when receiving the match is successful the notice, the promotional content material is read from local, and according in the popularization
Hold material and show the promotional content.
4. according to the method for claim 1, wherein, the order chosen includes one or more orders；
Methods described further comprises：When it is described the match is successful notice when, it is determined that it is described the match is successful notice carry one choosing
In order information corresponding to the promotional content material；
Wherein, the promotional content material shows one choosing according to corresponding to the information of an identified order chosen
In order corresponding to the promotional content.
5. a kind of media data processing method, it is characterised in that applied to the first applications client, this method includes：
When to the live data streams of application server uploaded videos programme televised live, recording audio data and to the application service
Device uploads real-time live audio data flow, so that the application server identifies at least from the live audio data flow
One section of speech data is simultaneously supplied to promotional content release platform so that at least one section of language described in the promotional content release platform use
The description text of sound data promotional content corresponding with the order chosen for the second applications client is matched, when wherein one section
When speech data is with the description text matches, the notice that the match is successful is sent to second applications client, so that described
The information of the promotional content material in the information for the order that second applications client is chosen according to shows the popularization
Content.
6. a kind of media data processing method, it is characterised in that applied to application server, this method includes：
When providing the data flow of main media content to applications client, the realaudio data of the main media content is obtained
Stream；
At least one section of speech data is analyzed from the voice data stream；
At least one section of speech data is sent to promotional content release platform so that at least one section of speech data described in its use and
The description text of promotional content corresponding to the order chosen for the applications client is matched, when wherein one section of speech data
During with the description text matches, to the applications client notice that sends that the match is successful so that the applications client response
The match is successful that notice shows the promotional content in described.
7. according to the method for claim 6, wherein, the real-time audio for obtaining the main media content, wrap
Include：Real-time audio is extracted from the data flow of the main media content.
8. according to the method for claim 6, wherein, the data flow of the main media content is the live of video living broadcast programs
Data flow；
The real-time audio for obtaining the main media content, including：From the application for providing the video living broadcast programs
Client receives it by recording the voice data of the video living broadcast programs and the real-time live audio data flow of upload.
9. the method according to claim 11, wherein, it is described that at least one section of voice number is analyzed from the voice data stream
According to, including：All speech datas are analyzed from the voice data stream.
10. the method according to claim 11, wherein, it is described that at least one section of voice is analyzed from the voice data stream
Data, including：According to the audio sample data of at least one voice to prestore, analyzed from the voice data stream it is described to
A kind of few speech data of voice.
A kind of 11. applications client, it is characterised in that including：
Player, receive the data flow of main media content from application server and show the main media content；
Promotional content plug-in unit, when the player shows the main media content, sent to the promotional content release platform
Promotional content push is asked so that it carries out menu processing and determines the order chosen, from promotional content release platform reception
The information of the order chosen, push away described in the acquisition of information of the promotional content material in the information of the order chosen
Wide content material；Wherein, the application server obtains the voice data stream of the main media content and therefrom analyzed at least
One section of speech data is simultaneously supplied to the promotional content release platform；
The player, when receive from the promotional content release platform the match is successful notice when, call in the popularization
Hold plug-in unit, so that the promotional content material is passed to the player by the promotional content plug-in unit, further according to the popularization
Content material shows promotional content；Wherein, at least one section of speech data and the choosing described in the promotional content release platform use
In order corresponding to the description text of the promotional content matched, when wherein one section of speech data and the description text
During matching, the match is successful the notice is sent.
12. applications client according to claim 11, wherein, the promotional content plug-in unit is worked as to be called by the player
When, passed to according to promotional content material described in the acquisition of information of the promotional content material, and by the promotional content material
The player.
13. applications client according to claim 11, wherein, the promotional content plug-in unit is when receiving described choose
During the information of order, the promotional content material is obtained, and the promotional content material is further buffered in local；When by institute
When stating player calling, the promotional content material is read from local, and the promotional content material is passed into the broadcasting
Device.
A kind of 14. applications client, it is characterised in that including：
Player, when to the live data streams of application server uploaded videos programme televised live, recording audio data and to described
Application server uploads real-time live audio data flow, so that the application server is known from the live audio data flow
Do not go out at least one section of speech data and be supplied to promotional content release platform so that described in the promotional content release platform use extremely
The description text of few one section of speech data promotional content corresponding with the order chosen for the second applications client is matched, when
When wherein one section of speech data is with the description text matches, the notice that the match is successful is sent to second applications client,
So that the information displaying of the promotional content material in the information for the order that second applications client is chosen according to
The promotional content.
15. a kind of storage medium, it is characterised in that be stored with data processor, the data processor is used to make computer
Perform the method as described in any one of claim 1 to 10.
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