CN106447406A - Internet advertisement playing method - Google Patents
Internet advertisement playing method Download PDFInfo
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- CN106447406A CN106447406A CN201610939024.2A CN201610939024A CN106447406A CN 106447406 A CN106447406 A CN 106447406A CN 201610939024 A CN201610939024 A CN 201610939024A CN 106447406 A CN106447406 A CN 106447406A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0263—Targeted advertisements based upon Internet or website rating
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses an internet advertisement playing method based on an advertisement playing system comprising an advertisement playing server and an advertisement playing client side, wherein the advertisement playing client side is connected with the advertisement playing server through the internet. The advertisement playing client side is installed on a client of a user and added into application software by serving as a tool, the advertisement playing server comprises a database module, an advertisement transmitting module, a playing control module and a statistic analysis module, and the database module is used for storing advertisements to be played. By big data analysis and the combined control mode of time block control, local control, access control and playing frequency control, proper advertisements are played according to preference and requirements of receivers, the preference can be set according to advertisement clicks of the receivers and visitor volume, the attraction degree of the advertisements for the receivers is improved, the advertisements can be really viewed, and the brand effect of advertisers is improved.
Description
【Technical field】
The present invention relates to the technical field of the Internet media, particularly to a kind of Internet advertising player method.
【Background technology】
Today's society, internet flourishes, and with the continuous growth of netizen, increasing people is using internet as letter
The preferential channels of breath, Internet advertising develops so far, develops into intention form miscellaneous from traditional written form.
Internet advertising is exactly to throw in advertisement on network by web advertisement platform.Using the ad banner on website, text link,
Multimedia method, in internet publication or releasing advertisements, by a kind of high-tech advertisement of network delivery to Internet user
Function mode.
Internet advertising plays out the advertisement representing on the internet, and it is with Internet user for main audient, many
To carry out intercutting in the front stage casing of video, floating window is shown etc., and mode is pushed.With traditional four big communications media（Newspaper, magazine,
TV, broadcast）Advertisement and enjoy the outdoor advertising shown appreciation for somebody to compare, Internet advertising has advantageous advantage, have propagation
Scope is big, expense is low, audience size can accurate statistics, flexible real-time, good interactivity, abundant form of expression etc.,
It is the important part implementing Modern Marketing media strategy.
Mobility with terminal improves, and from desktop computer smart mobile phone till now, advertisement also develops from right place
For whenever and wherever possible.When an advertisement space is crowded, advertisement form is multifarious, and under such advertising environments, advertiser needs
Consider how to allow the brand advertising of oneself to show one's talent, how to allow advertisement really be seen so that brand effect promoting,
It is necessary for this to propose a kind of Internet advertising player method.
【Content of the invention】
It is an object of the invention to overcoming above-mentioned the deficiencies in the prior art, provide a kind of Internet advertising player method, its
Aim to solve the problem that the broadcasting form of Internet advertising in prior art lacks the technical problem of attraction.
For achieving the above object, the present invention proposes a kind of Internet advertising player method, and it is based on plays clothes by advertisement
Business device and the advertisement play system being constituted by the advertisement client end of playing back that internet is connected with advertisement Play Server, described
Advertisement client end of playing back be installed in the client computer of user, and be added in application software as a kind of instrument, described is wide
Accuse Play Server to be made up of DBM, advertisement delivery module, play control module and statistical analysis module, described number
It is used for storing advertisement to be played according to library module, comprise the following steps：
A）The client computer of user connects internet, and after user opens application software, advertisement client end of playing back timing is by number
It is cached to locally according to the advertisement to be played updating in library module, and advertisement client end of playing back database module forms phase simultaneously
Same advertisement cache list, described advertisement cache list comprises the numbering of corresponding advertisement to be played；
B）When advertisement client end of playing back detects user and meets the condition playing advertisement, advertisement client end of playing back is just to wide
Accuse Play Server and send a packet, advertisement Play Server statistical analysis module fast resolving packet, play and control
Module, according to the content in packet, is selected suitable advertisement from advertisement to be played, the numbering of this advertisement is sent out by advertisement
Send module to send to advertisement client end of playing back, played out by advertisement client end of playing back, and suspend the progress of current application software；
C）When user clicks on and exits advertisement or exit application software, advertisement client end of playing back detects exiting of user
Signal, stops and exits advertisement and play, and sends packet to advertisement Play Server, by the statistics of advertisement Play Server simultaneously
Analysis module carries out the analytic statistics of the click volume situation of the advertisement reproduction time of this IP address, advertisement, by play control module
Carry out preference setting；And when user exits application software, advertisement client end of playing back empties and is cached in local advertisement to be played.
Preferably, the client computer of described user includes desktop computer, notebook computer, flat board, smart mobile phone, intelligence
Wrist-watch.
Preferably, described application software includes video jukebox software, Games Software, ocr software, shopping software.
Preferably, described step B）The condition that middle user meets broadcasting advertisement includes user's click advertisement broadcasting, uses
Video playback is suspended at family, and video playback reaches certain time, suspends game, plays game and reaches certain time, reading reaches certain
Time.
Preferably, described step B）Packet include playing request, IP address, current access information and work as
The front time.
Preferably, described step B）The control mode of middle play control module adopts the period to control, region controls, visit
Ask the control mode that control, broadcasting frequency control combine.
Beneficial effects of the present invention：Compared with prior art, a kind of Internet advertising player method that the present invention provides, leads to
Cross by advertisement Play Server and by the advertisement client end of playing back that internet is connected with advertisement Play Server constituted wide
Accuse Play System, using big data analysis, combined by period control, region control, access control, broadcasting frequency control
Control mode, the hobby for audient and demand carry out being suitable for the broadcasting of advertisement, and can be according to the ad click number of times of audient, visit
The amount of asking carries out preference setting, improves the Attraction Degree to audient for the advertisement, allows advertisement to be really seen, the brand effect of lifting advertiser
Really, advertiser also can carry out the analysis of each side according to the data of statistics simultaneously, understands the input effect of advertisement in time.
The feature of the present invention and advantage will combine accompanying drawing by embodiment and be described in detail.
【Brief description】
Fig. 1 is a kind of advertisement play system schematic diagram of embodiment of the present invention Internet advertising player method.
【Specific embodiment】
For making the object, technical solutions and advantages of the present invention of greater clarity, below by drawings and Examples, to this
Invention is further elaborated.However, it should be understood that specific embodiment described herein is only in order to explain the present invention,
It is not limited to the scope of the present invention.Additionally, in the following description, eliminate the description to known features and technology, to keep away
Exempt from unnecessarily to obscure idea of the invention.
Refering to Fig. 1, the embodiment of the present invention provides a kind of Internet advertising player method, and it is based on by advertisement Play Server
The advertisement play system being constituted with the advertisement client end of playing back being connected with advertisement Play Server by internet, described is wide
Accuse client end of playing back to be installed in the client computer of user, and be added in application software as a kind of instrument, described advertisement is broadcast
Put server to be made up of DBM, advertisement delivery module, play control module and statistical analysis module, described database
Module is used for storing advertisement to be played, comprises the following steps：
A）The client computer of user connects internet, and after user opens application software, advertisement client end of playing back timing is by number
It is cached to locally according to the advertisement to be played updating in library module, and advertisement client end of playing back database module forms phase in time
Same advertisement cache list, described advertisement cache list comprises the numbering of corresponding advertisement to be played.
In embodiments of the present invention, if the advertisement to be played in DBM is modified, deleted, advertisement is play
Client is updated in time, it is to avoid the situation of playback error.
B）When advertisement client end of playing back detects user and meets the condition playing advertisement, advertisement client end of playing back is just to wide
Accuse Play Server and send a packet, advertisement Play Server statistical analysis module fast resolving packet, play and control
Module, according to the content in packet, is selected suitable advertisement from advertisement to be played, the numbering of this advertisement is sent out by advertisement
Send module to send to advertisement client end of playing back, played out by advertisement client end of playing back, and suspend the progress of current application software.
Wherein, the condition of user's satisfaction broadcasting advertisement includes user's click advertisement broadcasting, and user suspends video playback, video
Broadcasting reaches certain time, suspends game, plays game and reaches certain time, reads and reach certain time.
C）When user clicks on and exits advertisement or exit application software, advertisement client end of playing back detects exiting of user
Signal, stops and exits advertisement and play, and sends packet to advertisement Play Server, by the statistics of advertisement Play Server simultaneously
Analysis module carries out the analytic statistics of the click volume situation of the advertisement reproduction time of this IP address, advertisement, by play control module
Carry out preference setting；And when user exits application software, advertisement client end of playing back empties and is cached in local advertisement to be played.
Wherein, the client computer of described user includes desktop computer, notebook computer, flat board, smart mobile phone, intelligent hand
Table, described application software includes video jukebox software, Games Software, ocr software, shopping software.
Further, described step B）Packet include playing request, IP address, current access information and work as
The front time.
Further, described step B）The control mode of middle play control module adopts the period to control, region controls,
The control mode that access control, broadcasting frequency control combine.
Embodiment one,
When advertisement client end of playing back detects the condition that user meets broadcasting advertisement, advertisement client end of playing back is just broadcast to advertisement
Put server and send a packet, statistical analysis module fast resolving packet, area belonging to it is analyzed by IP address,
And combine the current time, if the current time is noon 10：00～13：00 or afternoon 4：30～8：30, then preferentially play
Affiliated area fast food, make a reservation, the diet advertisement such as dining room.
Embodiment two,
When advertisement client end of playing back detects the condition that user meets broadcasting advertisement, advertisement client end of playing back is just broadcast to advertisement
Put server and send a packet, statistical analysis module fast resolving packet, selected relatively by current access information
The advertisement answered, such as：User is playing sport category video, then can push the advertisement of sports ware dealers；User is playing
Racing car class program, then can push the advertisement of automobile dealer；User in viewing cuisines class program, then can push food and drink, food
Advertisement of shop advertiser etc..
Embodiment three,
In certain period of time, same advertisement is played out with FREQUENCY CONTROL, limits same advertisement when certain
Between broadcasting time in section, it is to avoid audient occurs detesting antagonistic psychology.
A kind of present invention Internet advertising player method, is broadcast by by advertisement Play Server with by internet with advertisement
Put the advertisement play system that constituted of advertisement client end of playing back of server connection, using big data analysis, by period control,
The control mode that region control, access control, broadcasting frequency control combine, the hobby for audient and demand carry out being suitable for extensively
The broadcasting accused, and preference setting can be carried out according to the ad click number of times of audient, visit capacity, improve the attraction to audient for the advertisement
Degree, allows advertisement to be really seen, the brand effect of lifting advertiser.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention
Any modification, equivalent or improvement made within god and principle etc., should be included within the scope of the present invention.
Claims (6)
1. a kind of Internet advertising player method, it is based on by advertisement Play Server and plays service by internet with advertisement
The advertisement play system that the advertisement client end of playing back that device connects is constituted, described advertisement client end of playing back is installed on the visitor of user
On the machine of family, and it is added in application software as a kind of instrument, described advertisement Play Server is sent out by DBM, advertisement
Module, play control module and statistical analysis module is sent to constitute, described DBM is used for storing advertisement to be played, it is special
Levy and be：Comprise the following steps：
A) client computer of user connects internet, and after user opens application software, advertisement client end of playing back timing is by database
The advertisement to be played updating in module is cached to locally, and advertisement client end of playing back database module forms identical simultaneously
Advertisement cache list, described advertisement cache list comprises the numbering of corresponding advertisement to be played；
B) when advertisement client end of playing back detects user and meets the condition playing advertisement, advertisement client end of playing back is just broadcast to advertisement
Put server and send a packet, advertisement Play Server statistical analysis module fast resolving packet, play control module
According to the content in packet, select suitable advertisement from advertisement to be played, the numbering of this advertisement is sent mould by advertisement
Block sends to advertisement client end of playing back, is played out by advertisement client end of playing back, and suspends the progress of current application software；
C) when user clicks on and exits advertisement or exit application software, what advertisement client end of playing back detected user exits letter
Number, stop and exit advertisement and play, send packet to advertisement Play Server, by the statistical of advertisement Play Server simultaneously
Analysis module carries out the analytic statistics of the click volume situation of the advertisement reproduction time of this IP address, advertisement, is entered by play control module
Row preference is arranged；And when user exits application software, advertisement client end of playing back empties and is cached in local advertisement to be played.
2. as claimed in claim 1 a kind of Internet advertising player method it is characterised in that：The client computer bag of described user
Include desktop computer, notebook computer, flat board, smart mobile phone, intelligent watch.
3. as claimed in claim 1 a kind of Internet advertising player method it is characterised in that：Described application software includes regarding
Frequency playout software, Games Software, ocr software, shopping software.
4. as claimed in claim 1 a kind of Internet advertising player method it is characterised in that：Described step B) in user full
The condition that foot plays advertisement includes user's click advertisement broadcasting, and user suspends video playback, and video playback reaches certain time, temporarily
Stop playing, game reaches certain time, read and reach certain time.
5. as claimed in claim 1 a kind of Internet advertising player method it is characterised in that：Described step B) packet
Include playing request, IP address, current access information and current time.
6. as claimed in claim 1 a kind of Internet advertising player method it is characterised in that：Described step B) middle broadcasting control
The control mode that the control mode of molding block is combined using period control, region control, access control, broadcasting frequency control.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610939024.2A CN106447406A (en) | 2016-10-25 | 2016-10-25 | Internet advertisement playing method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610939024.2A CN106447406A (en) | 2016-10-25 | 2016-10-25 | Internet advertisement playing method |
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| Publication Number | Publication Date |
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| CN106447406A true CN106447406A (en) | 2017-02-22 |
Family
ID=58178467
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610939024.2A Pending CN106447406A (en) | 2016-10-25 | 2016-10-25 | Internet advertisement playing method |
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Cited By (6)
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| CN107659831A (en) * | 2017-05-19 | 2018-02-02 | 腾讯科技（北京）有限公司 | Media data processing method, client and storage medium |
| CN108271035A (en) * | 2018-01-29 | 2018-07-10 | 武汉斗鱼网络科技有限公司 | Advertisement broadcast method, device and client in live streaming |
| CN109544210A (en) * | 2018-10-23 | 2019-03-29 | 深圳豪客互联网有限公司 | A kind of advertisement demonstration method, system and computer readable storage medium |
| CN109712340A (en) * | 2017-10-25 | 2019-05-03 | 王永平 | A kind of method of everybody the self-service distributing electronic screen advertisement of energy |
| CN110677702A (en) * | 2019-09-26 | 2020-01-10 | 咪咕文化科技有限公司 | Video advertisement processing method, device and computer readable storage medium |
| CN113674012A (en) * | 2020-05-14 | 2021-11-19 | 南宁富桂精密工业有限公司 | Advertisement information pushing method and system |
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| CN107659831A (en) * | 2017-05-19 | 2018-02-02 | 腾讯科技（北京）有限公司 | Media data processing method, client and storage medium |
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| CN110677702A (en) * | 2019-09-26 | 2020-01-10 | 咪咕文化科技有限公司 | Video advertisement processing method, device and computer readable storage medium |
| CN110677702B (en) * | 2019-09-26 | 2022-06-03 | 咪咕文化科技有限公司 | Video advertisement processing method, device and computer readable storage medium |
| CN113674012A (en) * | 2020-05-14 | 2021-11-19 | 南宁富桂精密工业有限公司 | Advertisement information pushing method and system |
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Application publication date: 20170222 |