CN104811762A - Internet video advertisement platform - Google Patents
Internet video advertisement platform Download PDFInfo
- Publication number
- CN104811762A CN104811762A CN201510207055.4A CN201510207055A CN104811762A CN 104811762 A CN104811762 A CN 104811762A CN 201510207055 A CN201510207055 A CN 201510207055A CN 104811762 A CN104811762 A CN 104811762A
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- CN
- China
- Prior art keywords
- user
- advertisement
- module
- client
- video
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Human Computer Interaction (AREA)
- Computer Security & Cryptography (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an Internet video advertisement platform, comprising a client and an advertisement server which comprises a registering module, a matching module, a mouse action capturing module, an advertisement video playing and information collecting module, a speech input module and a judging module, wherein the matching module is used for showing advertisement videos according with user preference to a user by the client; the mouse action capturing module is used for capturing mouse actions, pausing the advertisement video and displaying two options, feeding back information and continuing paying, on a display screen of the client for the user to choose when the mouse clicks the advertisement video; the advertisement video playing and information collecting module is used for continuously playing the advertisement video if the user chooses continuing playing, and displaying an input dialog box on the display screen of the client if the user chooses feeding back information, then the user can input own comments by the dialog box, and the collected user comments are stored to a storage; the judging module is used for preliminarily judging the user comment information. The Internet video advertisement platform achieves the advantages of increasing interactivity of the network advertisement videos and receiving the feedback information in real time.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of internet video advertising platform.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of internet video advertising platform, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
A kind of internet video advertising platform, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
A kind of internet video advertising platform, comprises client and Advertisement Server,
Client is connected by the Internet with Advertisement Server;
Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. an internet video advertising platform, is characterized in that, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Voice input module, phonetic entry port is set in input dialogue frame, user can input comment in the form of speech by phonetic entry port, voice input module receives the comment that inputs in the form of speech and database compares, thus be converted to corresponding Word message, and database can artificially or be upgraded by the Internet;
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207055.4A CN104811762A (en) | 2015-04-28 | 2015-04-28 | Internet video advertisement platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207055.4A CN104811762A (en) | 2015-04-28 | 2015-04-28 | Internet video advertisement platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104811762A true CN104811762A (en) | 2015-07-29 |
Family
ID=53696180
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510207055.4A Pending CN104811762A (en) | 2015-04-28 | 2015-04-28 | Internet video advertisement platform |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104811762A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105206127A (en) * | 2015-10-20 | 2015-12-30 | 上海斐讯数据通信技术有限公司 | On-line educating method and device for mobile terminal |
| CN106375865A (en) * | 2016-09-20 | 2017-02-01 | 腾讯科技（深圳）有限公司 | Method, system and terminal for bullet screen interaction based on social information |
| CN106447406A (en) * | 2016-10-25 | 2017-02-22 | 浙江麦知网络科技有限公司 | Internet advertisement playing method |
| CN110290403A (en) * | 2019-07-08 | 2019-09-27 | 合肥工业大学 | Network video bumper advertisements playback method and system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105206127A (en) * | 2015-10-20 | 2015-12-30 | 上海斐讯数据通信技术有限公司 | On-line educating method and device for mobile terminal |
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| CN106375865A (en) * | 2016-09-20 | 2017-02-01 | 腾讯科技（深圳）有限公司 | Method, system and terminal for bullet screen interaction based on social information |
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| CN110290403A (en) * | 2019-07-08 | 2019-09-27 | 合肥工业大学 | Network video bumper advertisements playback method and system |
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Application publication date: 20150729 |