CN104036385A - Method and system for pushing commodities or services based on network set-top box and television - Google Patents

Method and system for pushing commodities or services based on network set-top box and television Download PDF

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Publication number
CN104036385A
CN104036385A CN201410288258.6A CN201410288258A CN104036385A CN 104036385 A CN104036385 A CN 104036385A CN 201410288258 A CN201410288258 A CN 201410288258A CN 104036385 A CN104036385 A CN 104036385A
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commodity
user side
service
top box
businessman
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杜承杨
付红勋
韩涛
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Individual
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9537Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808Management of client data
    • H04N21/25841Management of client data involving the geographical location of the client

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Multimedia (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Signal Processing (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Graphics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a method and a system for r pushing commodities or services based on a network set-top box and a television, and aims at solving the problem that the existing e-commerce is low in pertinence and incapable of taking people disabled in using smart devices into account. The method comprises the following steps: merchants register, the geographical location information of the merchants are bound with commodities or services, and the registration information is stored in a server; the server obtains the geographical location information of a client, and with the geographical location of the client as the center, the commodities or services of the registered merchants within a circle having the radius of M meters are pushed to the client; the client includes a network set-top box, a television, a cellphone mobile terminal and a PDA (personal Digital Assistant) mobile terminal. The method and the system are used for solving the problem of blind search of users and convenient for the clients to retrieve, and also are used for solving the blindness of the traditional leaflet distribution method of the merchants; the method and the system are capable of pushing the commodity information to potential users more accurately and meet the requirements of people disabled in using smart devices on shopping online; the method and the system are high in pertinence and help to simplify the shopping process.

Description

A kind of Set Top Box Network Based and TV push the method and system of commodity or service
Technical field
The present invention relates to method for pushing and system that a kind of Set Top Box Network Based and TV push commodity or service, belong to internet arena.
Background technology
The ecommerce that market is known at present, is all that the merchandise news of various places is published on internet or mobile terminal, and user side, by submitting to order to buy on mobile phone, computer, flat board, obtains commodity.
In above-mentioned shopping process, there is following problem:
(1) user side is not understood the businessman that commodity and service are provided, and can only judge by assessing network product quality and the service level of businessman, buys after commodity the quality guarantee difficulty of calling to account;
(2) do not take into account computer and smart mobile phone, flat board are used to the user side colony that has obstacle;
(3) advertisement of businessman can not accurately be pushed to the particular customer of periphery.
Summary of the invention
The object of the present invention is to provide a kind of Set Top Box Network Based and TV to push method for pushing and the system of commodity or service, solve existing ecommerce specific aim not strong, cannot take into account smart machine use obstacle person's problem.
To achieve these goals, the technical solution used in the present invention is as follows:
Set Top Box Network Based and TV push a method for pushing for commodity or service, comprise the following steps:
(a) businessman's registration, and by the geographical location information of businessman and commodity or service binding mutually, log-on message is kept to server end;
(b) server end obtains the geographical location information of user side, centered by the geographic position of user side, is that in M rice, registered businessman commodity or service are pushed to user side by radius;
Or server end obtains the geographical location information of user side, analyze by the buying habit to user, centered by the geographic position of user side, the businessman's commodity or the service that are the registered user's of meeting buying habit in M rice by radius are automatically pushed to user side;
Described user side comprises network machine top box and television terminal, mobile terminal of mobile telephone, PAD mobile terminal.
Particularly, server end is analyzed by the buying habit to user, and screening meets commodity or the service inventory of the businessman of user's buying habit.Server terminal obtains after the geographical location information of user side, will in database, search the purchaser record of this geographical location information, by buying habit and the interested commodity of possibility of the shopping statistics post analysis client to user, screening meets commodity or the service inventory of the businessman of user's buying habit, and then businessman's interested commodity of orientable accurate propelling movement user or service are to user; For the user of first purchase, server end gets after this user's geographical location information, and centered by this geographic position, searching radius is the commodity of registered businessman or the sequence information of service within the scope of M rice, more commodity or the service of screening order volume, then sends to this user.
Server end obtains the geographical location information of user side, centered by the geographic position of user side, by radius be in M rice registered businessman commodity or service to be pushed to user side be that the searching request of initiating according to user side is initiated.
Further, in the time being network machine top box and television terminal, server end obtains network machine top box place family geographic position.Described network machine top box sends searching request from trend server end.
Again further, in the time being mobile terminal of mobile telephone user or PAD mobile terminal, server end obtains the geographic position of specifying on mobile terminal of mobile telephone or PAD mobile terminal or the current geographic position obtaining by GPS.
The present invention is further comprising the steps of:
(c) user is provided by required commodity or service in the commodity that provide or service inventory, submits purchase order to;
(d) server end receives order and sends order to businessman, and businessman does delivery and processes, and completes transaction.
Particularly, described network machine top box is built-in with the data message of the ship-to mating with its geographical location information, and server end, after receiving order, obtains the data message of this ship-to automatically from network machine top box.
Set Top Box Network Based and TV push a supplying system for commodity or service, comprise server end and user side;
Described server end is at information launch phase, preserve the log-on message of businessman, by the geographical location information of businessman and commodity or service binding mutually, and the searching request of initiating according to user side, obtain the geographical location information of user side, centered by the geographic position of user side, be that in M rice, registered businessman commodity or service are pushed to user side by radius; Or server end obtains the geographical location information of user side, analyze by the buying habit to user, centered by the geographic position of user side, the businessman's commodity or the service that are the registered user's of meeting buying habit in M rice by radius are automatically pushed to user side;
Server end is in the purchase stage, and the order that reception user side issues also sends order to businessman, and businessman does delivery and processes, and completes transaction;
Described user side comprises network machine top box and television terminal, mobile terminal of mobile telephone, PAD mobile terminal.
Compared with prior art, the present invention has following beneficial effect:
(1) the invention solves the problem of user for required service blind search, native system can be by all service active push in region of living in user side to user side, facilitate the retrieval of user side, solved the blindness of businessman's tradition granting leaflet simultaneously, can carry out merchandise news propelling movement to potential user more accurately, real space length is transferred to internet, shortened trade company and user's distance, increased number of users;
(2) the present invention adds network machine top box and television terminal as user side, has met smart machine such as mobile phone/PAD/ computer uses obstacle person's shopping online problem;
(3) network machine top box of the present invention sends searching request from trend server end, network machine top box is built-in with the data message of the ship-to mating with its geographical location information, server end is after receiving order, automatically obtain the data message of this ship-to from network machine top box, simplified the flow process that uses network machine top box and TV to do shopping.
Embodiment
Below in conjunction with embodiment, the invention will be further described, and embodiments of the present invention include but not limited to the following example.
Embodiment 1
Set Top Box Network Based and TV push a method for pushing for commodity or service, comprise the following steps:
(a) businessman's registration, and by the geographical location information of businessman and commodity or service binding mutually, log-on message is kept to server end;
(b) user side is initiated searching request;
(c) server end receives user's searching request, obtains the geographical location information of user side, centered by the geographic position of user side, is that in M rice, registered businessman commodity or service are pushed to user side by radius;
(d) user is provided by required commodity or service in the commodity that provide or service inventory, submits purchase order to;
(e) server end receives order and sends order to businessman, and businessman does delivery and processes, and completes transaction.
In the present embodiment, selecting user side is network machine top box and television terminal, described network machine top box sends searching request from trend server end, server end automatic acquisition network machine top box place family geographic position, centered by the geographic position of user side, be that in M rice, registered businessman commodity or service are pushed to network machine top box and television terminal by radius.
In foregoing description, server end records the geographical location information of businessman and the network machine top box obtaining and the geographical location information of television terminal, in database, by location matches, registered commodity and service within the scope of user side periphery M rice is pushed to user side and presents.
In the present embodiment, for meeting, existing ecommerce carrier is used to the user who has obstacle, such as not using the user of computer/mobile phone/PAD, it is display terminal that the present embodiment adopts TV, telepilot is entry terminal, the ecommerce purchase system that network machine top box is control terminal.
In the purchase stage: server end receives order and sends order to businessman, businessman does delivery and processes, complete transaction, described network machine top box is built-in with the data message of the ship-to mating with its geographical location information, server end is after receiving order, by TV, network machine top box information and user's ship-to is bound, server end obtains the data message of this ship-to automatically from network machine top box, remove the step of input Shipping Address from, greatly simplified the purchase program of commodity.
In said process, server end need be audited the scale of operation of businessman to mate the corresponding accrediting amount.Businessman needs irregularly to upgrade merchandise news.In the time doing shopping first, need user to submit contact method to.
Set Top Box Network Based and TV push a supplying system for commodity or service, comprise server end and user side;
Described server end is at information launch phase, preserve the log-on message of businessman, by the geographical location information of businessman and commodity or service binding mutually, and the searching request of initiating according to user side, obtain the geographical location information of user side, centered by the geographic position of user side, be that in M rice, registered businessman commodity or service are pushed to user side by radius;
Server end is in the purchase stage, and the order that reception user side issues also sends order to businessman, and businessman does delivery and processes, and completes transaction;
Described user side comprises network machine top box and television terminal, mobile terminal of mobile telephone, PAD mobile terminal.When described user side is network machine top box and television terminal, described network machine top box sends searching request from trend server end.Described network machine top box is built-in with the data message of the ship-to mating with its geographical location information, and server end, after receiving order, obtains the data message of this ship-to automatically from network machine top box.
Embodiment 2
A kind of Set Top Box Network Based and TV push the method for pushing of commodity or service, different from enforcement 1 is, server end obtains the geographical location information of user side, analyze by the buying habit to user, screening meets commodity or the service inventory of the businessman of user's buying habit, then centered by the geographic position of user side, the businessman's commodity or the service that are the registered user's of meeting buying habit in M rice by radius are automatically pushed to user side.In the present embodiment, in the same manner as in Example 1, selecting user side is network machine top box and television terminal.
In the present embodiment, server terminal obtains after the geographical location information of user side, will in database, search the purchaser record of this geographical location information, by buying habit and the interested commodity of possibility of the shopping statistics post analysis client to user, screening meets commodity or the service inventory of the businessman of user's buying habit, and then businessman's interested commodity of orientable accurate propelling movement user or service are to user; For the user of first purchase, server end gets after this user's geographical location information, and centered by this geographic position, searching radius is the commodity of registered businessman or the sequence information of service within the scope of M rice, more commodity or the service of screening order volume, then sends to this user.
Embodiment 3
Set Top Box Network Based and TV push a method for pushing for commodity or service, comprise the following steps:
(a) businessman's registration, and by the geographical location information of businessman and commodity or service binding mutually, log-on message is kept to server end;
(b) user side is initiated searching request;
(c) server end receives user's searching request, obtains the geographical location information of user side, centered by the geographic position of user side, is that in M rice, registered businessman commodity or service are pushed to user side by radius;
(d) user is provided by required commodity or service in the commodity that provide or service inventory, submits purchase order to;
(e) server end receives order and sends order to businessman, and businessman does delivery and processes, and completes transaction.
As different from Example 1, the present embodiment selection user side is mobile terminal of mobile telephone or PAD mobile terminal.Server end obtains the geographic position of specifying on mobile terminal of mobile telephone or PAD mobile terminal or the current geographic position obtaining by GPS.In foregoing description, server end records the geographical location information of businessman and the mobile terminal of mobile telephone obtaining or the geographical location information of PAD mobile terminal, in database, by location matches, registered commodity and service within the scope of user side periphery M rice is pushed to user side and presents on mobile phone or PAD.
According to above-described embodiment, just can realize well the present invention.

Claims (9)

1. Set Top Box Network Based and TV push a method for commodity or service, it is characterized in that, comprise the following steps:
(a) businessman's registration, and by the geographical location information of businessman and commodity or service binding mutually, log-on message is kept to server end;
(b) server end obtains the geographical location information of user side, centered by the geographic position of user side, is that in M rice, registered businessman commodity or service are pushed to user side by radius;
Or server end obtains the geographical location information of user side, analyze by the buying habit to user, centered by the geographic position of user side, the businessman's commodity or the service that are the registered user's of meeting buying habit in M rice by radius are automatically pushed to user side;
Described user side comprises network machine top box and television terminal, mobile terminal of mobile telephone, PAD mobile terminal.
2. a kind of Set Top Box Network Based according to claim 1 and TV push the method for commodity or service, it is characterized in that, server end is analyzed by the buying habit to user, and screening meets commodity or the service inventory of the businessman of user's buying habit.
3. a kind of Set Top Box Network Based according to claim 1 and TV push the method for commodity or service, it is characterized in that, server end obtains the geographical location information of user side, centered by the geographic position of user side, by radius be in M rice registered businessman commodity or service to be pushed to user side be that the searching request of initiating according to user side is initiated.
4. a kind of Set Top Box Network Based according to claim 3 and TV push the method for commodity or service, it is characterized in that, in the time being network machine top box and television terminal, server end obtains network machine top box place family geographic position.
5. a kind of Set Top Box Network Based according to claim 3 and TV push the method for commodity or service, it is characterized in that, in the time being mobile terminal of mobile telephone or PAD mobile terminal, server end obtains the geographic position of specifying on mobile terminal of mobile telephone or PAD mobile terminal or the current geographic position obtaining by GPS.
6. a kind of Set Top Box Network Based according to claim 3 and TV push the method for commodity or service, it is characterized in that, described network machine top box sends searching request from trend server end.
7. according to the method for the Set Top Box a kind of Network Based described in claim 1-6 any one and TV propelling movement commodity or service, it is characterized in that, further comprising the steps of:
(c) user is provided by required commodity or service in the commodity that provide or service inventory, submits purchase order to;
(d) server end receives order and sends order to businessman, and businessman does delivery and processes, and completes transaction.
8. a kind of Set Top Box Network Based according to claim 7 and TV push the method for commodity or service, it is characterized in that, described network machine top box is built-in with the data message of the ship-to mating with its geographical location information, server end, after receiving order, obtains the data message of this ship-to automatically from network machine top box.
9. Set Top Box Network Based and TV push a system for commodity or service, it is characterized in that, comprise server end and user side;
Described server end is at information launch phase, preserve the log-on message of businessman, by the geographical location information of businessman and commodity or service binding mutually, and the searching request of initiating according to user side, obtain the geographical location information of user side, centered by the geographic position of user side, be that in M rice, registered businessman commodity or service are pushed to user side by radius; Or server end obtains the geographical location information of user side, analyze by the buying habit to user, centered by the geographic position of user side, the businessman's commodity or the service that are the registered user's of meeting buying habit in M rice by radius are automatically pushed to user side;
Server end is in the purchase stage, and the order that reception user side issues also sends order to businessman, and businessman does delivery and processes, and completes transaction;
Described user side comprises network machine top box and television terminal, mobile terminal of mobile telephone, PAD mobile terminal.
CN201410288258.6A 2014-06-25 2014-06-25 Method and system for pushing commodities or services based on network set-top box and television Pending CN104036385A (en)

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CN105045814A (en) * 2015-06-24 2015-11-11 东南大学 Supermarket farm-product information push service system based on user data
CN105160557A (en) * 2015-09-09 2015-12-16 四川长虹电器股份有限公司 Method for realizing shop-and-supermarket information community based on intelligent apparatus
CN105187540A (en) * 2015-09-19 2015-12-23 杭州电子科技大学 Intelligent pushing method based on geographical coordinates
WO2017000199A1 (en) * 2015-06-30 2017-01-05 深圳市星电商科技有限公司 Data interaction processing method, device and system
WO2017000200A1 (en) * 2015-06-30 2017-01-05 深圳市星电商科技有限公司 Data interaction processing method, device and system
CN106534996A (en) * 2016-10-19 2017-03-22 东软集团股份有限公司 Service methods and devices based on broadcast TV network and Internet and system thereof
CN106844591A (en) * 2017-01-12 2017-06-13 安徽大尺度网络传媒有限公司 A kind of comprehensive community service system based on geographical position
CN106937153A (en) * 2017-03-09 2017-07-07 山东浪潮商用系统有限公司 A kind of local information service system based on Set Top Box
CN107040811A (en) * 2017-03-15 2017-08-11 中国移动通信集团江苏有限公司 Method and apparatus for entering from row information push to set top box
WO2017143519A1 (en) * 2016-02-23 2017-08-31 康志强 Information recommendation method and system for smart watch
CN108280160A (en) * 2018-01-17 2018-07-13 北京小度信息科技有限公司 A kind of information push method, device, server and computer readable storage medium
CN109474702A (en) * 2018-12-24 2019-03-15 深圳维创乐科技有限公司 Information recommendation method, device, computer equipment and product
CN110413906A (en) * 2019-08-02 2019-11-05 乾昱科技(深圳)有限公司 A kind of glasses sell householder method, system and storage medium
CN110460645A (en) * 2015-08-04 2019-11-15 阿里巴巴集团控股有限公司 A kind of information-pushing method and device
CN111435508A (en) * 2019-01-15 2020-07-21 阿里巴巴集团控股有限公司 Resource distribution terminal information processing method and device
CN112686701A (en) * 2020-12-31 2021-04-20 江苏省广电有线信息网络股份有限公司无锡分公司 Merchant recommendation method based on regional information
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CN105045814A (en) * 2015-06-24 2015-11-11 东南大学 Supermarket farm-product information push service system based on user data
WO2017000199A1 (en) * 2015-06-30 2017-01-05 深圳市星电商科技有限公司 Data interaction processing method, device and system
WO2017000200A1 (en) * 2015-06-30 2017-01-05 深圳市星电商科技有限公司 Data interaction processing method, device and system
CN110460645A (en) * 2015-08-04 2019-11-15 阿里巴巴集团控股有限公司 A kind of information-pushing method and device
CN105160557A (en) * 2015-09-09 2015-12-16 四川长虹电器股份有限公司 Method for realizing shop-and-supermarket information community based on intelligent apparatus
CN105187540A (en) * 2015-09-19 2015-12-23 杭州电子科技大学 Intelligent pushing method based on geographical coordinates
WO2017143519A1 (en) * 2016-02-23 2017-08-31 康志强 Information recommendation method and system for smart watch
CN106534996A (en) * 2016-10-19 2017-03-22 东软集团股份有限公司 Service methods and devices based on broadcast TV network and Internet and system thereof
CN106844591A (en) * 2017-01-12 2017-06-13 安徽大尺度网络传媒有限公司 A kind of comprehensive community service system based on geographical position
CN106937153A (en) * 2017-03-09 2017-07-07 山东浪潮商用系统有限公司 A kind of local information service system based on Set Top Box
CN107040811A (en) * 2017-03-15 2017-08-11 中国移动通信集团江苏有限公司 Method and apparatus for entering from row information push to set top box
CN108280160A (en) * 2018-01-17 2018-07-13 北京小度信息科技有限公司 A kind of information push method, device, server and computer readable storage medium
CN109474702A (en) * 2018-12-24 2019-03-15 深圳维创乐科技有限公司 Information recommendation method, device, computer equipment and product
CN111435508A (en) * 2019-01-15 2020-07-21 阿里巴巴集团控股有限公司 Resource distribution terminal information processing method and device
CN111435508B (en) * 2019-01-15 2023-07-14 阿里巴巴(江西)有限公司 Method and device for processing information of resource issuing terminal
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