CN107040811A - Method and apparatus for entering from row information push to set top box - Google Patents
Method and apparatus for entering from row information push to set top box Download PDFInfo
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- CN107040811A CN107040811A CN201710153377.4A CN201710153377A CN107040811A CN 107040811 A CN107040811 A CN 107040811A CN 201710153377 A CN201710153377 A CN 201710153377A CN 107040811 A CN107040811 A CN 107040811A
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- 238000004590 computer program Methods 0.000 description 4
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- 238000004891 communication Methods 0.000 description 2
- 238000011161 development Methods 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
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- 201000004569 Blindness Diseases 0.000 description 1
- BQCADISMDOOEFD-UHFFFAOYSA-N Silver Chemical compound [Ag] BQCADISMDOOEFD-UHFFFAOYSA-N 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
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- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Multimedia (AREA)
- Databases & Information Systems (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Telephonic Communication Services (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of method and apparatus for being used to enter row information push to set top box.This method includes：Obtain the user terminal identification information for the one or more user terminals being connected with set top box；The positional information of one or more user terminals is obtained according to user terminal identification information；And the positional information and information set in advance based on one or more user terminals push strategy and send information push request and information to be pushed to the box, to cause set top box pushes request in response to information to show information to be pushed on screen.The relevant location information of more rich currently viewing TV personnel can be obtained by the present invention, and content interested is pushed for it, make push more accurate, it is more efficient.
Description
Technical field
The present invention relates to communication field, in particular to the method and apparatus for entering row information push to set top box.
Background technology
With the development of broadband and video technique, increasing domestic consumer uses set top box viewing video, shopping,
Habit, game, video calling.The development that the services such as communication, amusement, education, life are also each producer of industry is carried out based on set top box
Target.Information wherein based on set top box push be exactly a more focus function, this function is in experiencing machine in user
On top box during business, the information such as word, sound, video are pushed to user in good time.By information push function, user will be seen that
Oneself useful information interested, manufacturer can be targetedly to contents such as targeted customer's advertisement, prompting, suggestions.
The key point that scaling information pushes validity is information and the degree of correlation of user, how to be pushed away the information that user needs
User is given, user is indifferent to uninterested information screen, is industry research direction.Wherein carried out according to the position of user
It is a kind of important technological means that information, which is pushed, can significantly improve the validity of information push.How to obtain user's
How relevant information, improve the accuracy of pushed information, and industry has solution below：As " one kind based on network machine top box and
TV pushes the method and system of commodity or service " (application number：201410288258.6), a kind of method of the disclosure of the invention,
Mutually bound with commodity or service by merchant registration, and by the geographical location information of businessman, log-on message is stored in server
End；Server end obtains the geographical location information of user terminal, centered on the geographical position of user terminal, by radius be M meter it is interior
Businessman's commodity of registration or service are pushed to user terminal, and the existing ecommerce specific aim of solution is not strong, user's blind search, businessman
Tradition provides the blindness of leaflet, more accurate can carry out merchandise news push to potential user.This method can be according to machine top
Row information push is entered in position where box, but has the disadvantage that：1. receiving terminal of the scheme using set top box as information.The party
Method marks point of interest (merchant location, merchant information) first, the position (user related information) of user is then obtained, if interest
Point exists with customer location to be associated and (meets predetermined strategy), then the interest point information is pushed into user.2. scheme is not given
Go out to obtain the method (not providing the method for obtaining set top box relevant information) of set top box position, set top box can be obtained by only saying
Positional information.Actually set top box does not have position acquisition module, it is impossible to directly obtains and marks self-position.Even if being capable of basis
Default information etc. determines set top box position when set top box networking port numbers, installation, but these localization methods may be positioned not enough
It can not be changed after the change of accurate or position.3. scheme existence information is limited to.It is the scene of set top box to user terminal, only collects
The relevant information of set top box, carries out message push on this basis.And each user information interested is different, set top box can not root
Pushed information is adjusted flexibly according to the difference of spectators.
The content of the invention
The embodiments of the invention provide a kind of method and apparatus for being used to enter row information push to set top box, at least to solve
The problem of its information of interest can not be pushed to user exactly in the prior art.
Embodiments in accordance with the present invention, it is a kind of to be used to include to the method that set top box enters row information push：Obtain and machine top
The user terminal identification information of one or more user terminals of box connection；One or many is obtained according to user terminal identification information
The positional information of individual user terminal；And the positional information and information set in advance based on one or more user terminals are pushed
Strategy sends information to set top box and pushes request and information to be pushed, to cause set top box to push request in screen in response to information
Upper displaying information to be pushed.
In certain embodiments, the above method also includes according to user terminal selecting strategy from one or more user terminals
In select preferred, users terminal, and the positional information based on preferred, users terminal is entered row information to set top box and pushed.
In certain embodiments, user terminal selecting strategy includes at least one in strategy chosen below：
Selection is set up with set top box history and is connected most frequent user terminal as preferred, users terminal；
Selection sets up Connection Time most long user terminal as preferred, users terminal with set top box history；
Select to set up the user terminal middle grade highest user terminal being connected as preferred, users end with set top box history
End；And
User terminal location in the user terminal being connected with the foundation of set top box history is selected to be associated with information to be pushed position
The maximum user terminal of degree is used as preferred, users terminal.
In certain embodiments, the grade of user terminal the utilization rate of set top box is generated according to user terminal or with
The positional information for obtaining user terminal is acquired simultaneously.
In certain embodiments, user terminal identification information includes user terminal identification, connection moment, connection duration
Triplet information.
In certain embodiments, the positional information bag of user terminal is obtained in the above method according to user terminal identification information
Include：The location information data storehouse pre-established is retrieved to determine whether to have in the location information data storehouse with user terminal identification to believe
The positional information of manner of breathing association；When there is the positional information associated with user terminal identification information in location information data storehouse,
The positional information is obtained as the positional information of user terminal；And when no and user terminal identification in location information data storehouse
During the positional information that information is associated, other service servers to trusted and comprising location-based service are initiated and user terminal identification
The request of the associated positional information of information, obtains the position for the user terminal that other service servers are sent in response to request
Information is simultaneously stored into positional information database.
In certain embodiments, position information of user's terminal periodically can also be initiated to other described service servers
Synchronization request.
Embodiments of the invention also provide a kind of device for being used to enter row information push to set top box.The device includes：With
Family terminal identification information acquisition module, the user terminal identification for obtaining the one or more user terminals being connected with set top box
Information；Believe position information acquisition module, the position for obtaining one or more user terminals according to user terminal identification information
Breath；And info push module, pushed for the positional information based on one or more user terminals and information set in advance
Strategy sends information to set top box and pushes request and information to be pushed, to cause set top box to push request in screen in response to information
Upper displaying information to be pushed.
In certain embodiments, user terminal identification information acquisition module is used for according to user terminal selecting strategy from one
Or preferred, users terminal is selected in multiple user terminals, and the user terminal identification information of acquired preferred, users terminal is sent out
Give position information acquisition module；Position information acquisition module is used to be obtained according to the user terminal identification information of preferred, users terminal
Take the positional information of preferred, users terminal；And info push module, the positional information for being based only upon preferred, users terminal is entered
Row information is pushed.
In certain embodiments, user terminal selecting strategy includes at least one in strategy chosen below：
Selection is set up with set top box history and is connected most frequent user terminal as preferred, users terminal；
Selection sets up Connection Time most long user terminal as preferred, users terminal with set top box history；
Select to set up the user terminal middle grade highest user terminal being connected as preferred, users end with set top box history
End；And
User terminal location in the user terminal being connected with the foundation of set top box history is selected to be associated with information to be pushed position
The maximum user terminal of degree is used as preferred, users terminal.
In certain embodiments, the grade of user terminal the utilization rate of set top box is generated according to user terminal or with
The positional information for obtaining user terminal is acquired simultaneously.
In certain embodiments, user terminal identification information includes user terminal identification, connection moment, connection duration
Triplet information.
In certain embodiments, position information acquisition module includes location information data storehouse and and the trusted pre-established
And other service servers comprising location-based service are connected, and position information acquisition module is additionally operable to：Retrieve positional information number
According to whether there is the positional information associated with user terminal identification information in storehouse；When having and user terminal in location information data storehouse
During the positional information that identification information is associated, the positional information is obtained as the positional information of user terminal；And when position letter
When ceasing positional information not associated with user terminal identification information in database, initiated to other service servers and user
The request of the associated positional information of terminal identification information, obtains user's end that other service servers are sent in response to request
The positional information at end is simultaneously stored into positional information database.
In certain embodiments, position information acquisition module periodically initiates user terminal position to other service servers
The synchronization request of confidence breath.
The method and apparatus for entering row information push to set top box that embodiments of the invention are proposed can be according to machine
Active user's terminal iidentification that top box is uploaded, obtains the relevant information of more rich currently viewing TV personnel, and be its push
Content interested, makes push more accurate, more efficient.The simplification in addition, set top box is tried one's best, data processing is entered by server end
OK, the investment of reduction magnanimity STB terminal, improves Service control ability.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this hair
Bright schematic description and description is used to explain the present invention, does not constitute inappropriate limitation of the present invention.In the accompanying drawings：
Fig. 1 is the flow for the illustrative methods for being used to enter to set top box row information push according to an embodiment of the invention
Figure；
Fig. 2 is the structural frames for the exemplary means for being used to enter to set top box row information push according to an embodiment of the invention
Figure；
Fig. 3 is the structured flowchart of exemplary information supplying system according to an embodiment of the invention；
Fig. 4 is the diagrammatical time nomogram(-raph) of the information-pushing method of the exemplary information supplying system shown in Fig. 3.
Embodiment
In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention
Accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only
The embodiment of a part of the invention, rather than whole embodiments.Based on the embodiment in the present invention, ordinary skill people
The every other embodiment that member is obtained under the premise of creative work is not made, should all belong to the model that the present invention is protected
Enclose.
It should be noted that term " first " in description and claims of this specification and above-mentioned accompanying drawing, "
Two " etc. be for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so using
Data can exchange in the appropriate case, so as to embodiments of the invention described herein can with except illustrating herein or
Order beyond those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover
Lid is non-exclusive to be included, for example, the process, method, system, product or the equipment that contain series of steps or unit are not necessarily limited to
Those steps or unit clearly listed, but may include not list clearly or for these processes, method, product
Or the intrinsic other steps of equipment or unit.
Fig. 1 is the flow for the illustrative methods for being used to enter to set top box row information push according to an embodiment of the invention
Figure.As shown in figure 1, the method comprising the steps of 101 to 103, these steps can be from entering the service of row information push to set top box
Device end is performed.
In a step 101, the user terminal identification information for the one or more user terminals being connected with set top box is obtained.
For example, after set-top-box opening, set top box checks the user terminal in LAN, the use established a connection is obtained
The mark of family terminal, such as IMSI, IMEI or cell-phone number, then upload onto the server user terminal identification end.Server
End receives the user terminal identification information from set top box.
In a step 102, the positional information of one or more user terminals is obtained according to user terminal identification information.
In this step, the positional information number pre-established is for example retrieved according to user terminal identification information by server end
According to storehouse, or from have cooperative relationship other service servers obtain user current or historical position information.
In step 103, positional information and information set in advance based on one or more user terminals push strategy
Information is sent to set top box and pushes request and information to be pushed, to cause set top box pushes request in response to information to be opened up on screen
Show information to be pushed.
In this step, server end can preset suitable information and push strategy, be then based on user terminal
Positional information and information push strategy and the user terminal location that annexation is established with current and set top box are sent to set top box
Related pushed information.Set top box pushes request execution information in response to information and pushed, and information to be pushed is shown on screen.
Fig. 2 is the structural frames for the exemplary means for being used to enter to set top box row information push according to an embodiment of the invention
Figure.As shown in Fig. 2 the exemplary means include user terminal identification information acquisition module 201, it is connected for obtaining with set top box
One or more user terminals user terminal identification information；Position information acquisition module 202, for according to user terminal mark
Know the positional information of the one or more user terminals of acquisition of information；And info push module 203, for based on one or more
The positional information of user terminal and information set in advance push strategy and send information push request to set top box and wait to push letter
Breath, to cause set top box pushes request in response to information to show information to be pushed on screen.The exemplary means it is worked
Journey may be referred to the description to the illustrative methods for entering row information push to set top box above in association with Fig. 1.In addition, following
It is used to carry out to the illustrative embodiments that set top box enters the exemplary means that row information is pushed to above-mentioned in description with reference to Fig. 3
Further illustrate.The server end 2 that the exemplary means correspond in Fig. 3.
Fig. 3 shows exemplary information supplying system according to an embodiment of the invention.As shown in figure 3, the system includes
Home Intranet end 1, server end 2 and other service servers 3.Wherein, home Intranet end 1 includes household internal
Set top box 4 and user terminal 5, user terminal 5 include mobile phone and other-end.Set top box 4 is except including basic machine top
Outside kit function, in addition to push performing module 6 and push interface module 7, push performing module 6 and push interface module 7 is common
The information push function of set top box is realized in effect.Server end 2 includes location information management module 8, position information acquisition module
9th, push and issue information module 10, push policy management module 11, hot information management module 12 and interface module 13.This
Outside, other service servers 3 include position information acquisition module 14 and location information management module 15.
From Fig. 3 configuration as can be seen that the set top box 4 of the system is in addition to including basic set-top box functionality, only additionally
Including realizing the push performing module 6 of information push function and pushing interface module 7.So, it can cause set top box 4 is tried one's best simple
Change.That is, by the way that processing load as much as possible is put on server end 2, magnanimity STB terminal can be reduced
Investment, it is cost-effective and improve Service control ability.
Fig. 4 shows the diagrammatical time nomogram(-raph) of the information-pushing method of above- mentioned information supplying system.With reference to Fig. 4
Specifically describe the information-pushing method.According to one embodiment of the invention, this method comprises the following steps：
S1, set top box 4 obtains the user terminal identification information of connected user terminal 5；
S2, set top box 4 is synchronized to server end 2 by pushing interface module 7 by user terminal identification information；
S3, server end 2 obtains the positional information of user terminal 5 according to user terminal identification information；
S4, server end 2 is according to the positional information and push strategy of user terminal 5 to set top box 4 by being transmitted under push
Breath module 10 pushed information is asked and optionally descends photos and sending messages, to cause set top box 4 after pushed information request is received in screen
Pushed information is shown on curtain.
Each step is described in detail below.
In step sl, the user terminal identification information is marked by the unique information on user terminal 5, Wei Yixin
Breath can be the information that includes IMSI/IMEI/MSISDN/SN/MAC, specifically, when set top box 4, user terminal 5 exist it is same
In network and when there is annexation, set top box 4 can obtain the unique information on the user terminal 5, and unique information passes through
Shown in following table, the unique information includes user terminal identification, moment, the triplet information of duration, wherein preferably, duration S
Maximum upper limit is set, when the connection between set top box 4 and user terminal 5 disconnects or when duration S exceedes maximum upper limit, user
Terminal 5 is to the report of user terminal identification information of set top box 4.
(IMSI：International mobile subscriber host ID；
IMEI：International Mobile Equipment Identity code；
MSISDN：Mobile subscriber's International ISDN (ISDN)/PSTN (public switch telephone network) code；
SN：Sequence number；
MAC：Medium access control.)
In step s 2, user terminal identification information is synchronized to server end 2 by set top box 4, specifically, when set top box 4
Obtain after user terminal identification information, sent user terminal identification information to server end 2 by pushing interface module 7.
In step s3, server end 2 obtains the positional information of user.Specifically, when server end 2 is received and preserve with
After the user terminal identification information for the user terminal that set top box 4 is connected, server end 2 passes through position information acquisition module first
9 retrieval own databases, confirm whether there is the positional information of the user terminal identification information, if any then directly passing the positional information
Pass push and issue information module 10.If it has not, then server end 2 by location information management module 8 to trusted and containing position
Other service servers 3 for putting service initiate to obtain the request of the customer position information and user gradation, and will be responsive to this
The customer position information and the request results of user gradation asked and received from other service servers 3 are stored to server
In the database at end 2, for example, homeposition or the destination that user commonly uses are obtained according to the server application of taxi-hailing software；Root
Shopping position that user commonly uses, etc. is obtained according to the server for purchasing by group software application.By such configuration, server being capable of root
The abundanter positional information of user is obtained according to other application, realizes that set top box precise information is pushed.In addition, as a kind of preferred
Mode, in one embodiment, the location information management module 8 in server end 2 are periodically initiated certainly to other service servers 3
The synchronization of customer position information in body database；In another embodiment, other service servers 3 of trusted also can be in user
Positional information is regular by data syn-chronization to server end 2 after changing.
According to one embodiment, the request form of customer position information and user gradation is as shown in the table, wherein position L
It is a vector, including multiple points sequentially, each putting includes positional information P and time information T.
In step s 4, the push in server end 2 issues information module 10 according to (possible with the owning user of set top box 4
It is multiple) the positional information (may multiple) of user terminal identification information association, hot information to be issued, push strategy, adjust
Spend and push request to the information of set top box 4, after set top box 4 receives push request, by pushing performing module 6, on screen
Pushed information is performed with specific mode, so that the relevant information by obtaining more rich currently viewing TV personnel, and be it
Content interested is pushed, makes push more accurate, it is more efficient.
In addition, during information is pushed, hot information can also be carried out and the management of strategy is pushed, mainly pass through clothes
Business device end 2 realizes, wherein, in management hot information, the hot information refers to the information of needs push, and server end 2 can
Hot information is managed by hot information management module 12, the positional information of hot information including focus, classification information,
Hot Contents, the grade weight of information, life cycle of focus etc.；In management pushes strategy, the push strategy includes pushing
Opportunity, number of times, mode, frequency and position of appearing, presentation mode etc., push the user terminal plan that strategy is set comprising user oneself
The service end strategy slightly set with server end, the combination for passing through these variables forms a push strategy.
In addition, as another preferred embodiment, the push of server end 2 issues information module 10 in dispatching down distributing information
When, currently set up if retrieving set top box 4 with multiple user terminals 5 when be connected, have it is a variety of issue selection, selection is wherein more valuable
The user of value issues its related pushed information, specifically：
1. it can select wherein to set up with the history of set top box 4 and be connected most frequent, or to set up the Connection Time most long for history
The user terminal identification information of user terminal 5, selects the positional information associated by the user terminal identification information, as under scheduling
The foundation of hair, as sees that the most people of TV recommends corresponding information.For example set top box is once built with a certain mobile phone after powering
I.e. upload server user terminal identification after vertical connection, i.e. notification server hand after the connection set up with the mobile phone is lost
Machine is offline, then server end can know the identification information of each user terminal currently connected in real time, and the user terminal is suitable
The connection begun setting up, the current connection when disconnected, when multiple user terminals are connected with some set top box, server can root
It is more or accumulative connect the longer use of duration that connection number of times is obtained according to the linkage record of each user terminal in recent (such as one week)
Family terminal, the related positional information matching pushed information of server end selection most frequency/user terminal for connecting at most, or relatively
Many corresponding pushed informations of push terminal positional information.Except the method for the user terminal 5 that the above-mentioned real-time report of set top box 4 is connected
Outside, also in the presence of more excellent embodiment：After set top box 4 is connected with the foundation of a certain mobile phone after powering, its cell-phone number is obtained, and temporarily
Deposit its connection set up time, after the terminal is disconnected, set top box 4 can obtain the user when time Connection Time (if
Terminal is not disconnected with set top box 4 always, then when reaching Connection Time maximum upper limit 30 minutes also by user when time company
The time of connecing is intended to be 30 minutes, upload server end 2, it is to avoid some non-user often but have with terminal to be connected with set top box 4 for a long time
Linkage record), and by this linkage record upload server end 2 of the terminal, server end 2 is known each terminal
Linkage record, and according to the connection frequency or time duration of each terminal of these historical records calculating.Latter solution can reduce machine
Top box 4 is interacted with server end 2, and enables linkage record with pressing close to actual conditions.
2. user gradation highest user terminal identification information in being wherein connected with the foundation of the history of set top box 4 can be selected,
The positional information associated by the user terminal identification information is selected, it is each in storage as the foundation of dispatching down distributing, i.e. server end 2
During the positional information of user terminal 5, the grade of user is also stored, the grade can be realized using set top box 4 according to user and bought
Number of times or the amount of money Deng consumption are generated；Can also together be obtained when obtaining customer position information by other service servers 3
The class information in other users of service server 3 taken, the diamond of such as drop, gold and silver user, purchases by group vip user etc..
Can be that consuming capacity is most tended to by force or most recommend corresponding information using the people of relevant information according to class letter.
3. customer location vector and information to be pushed belonging positions in being wherein connected with the foundation of the history of set top box 4 can be selected
The user terminal identification information of degree of association maximum (distance, the frequency, duration), selects the position associated by the user terminal identification information
Confidence ceases, as the foundation of dispatching down distributing, is the people for most frequently being passed by with the pushed information, most frequently having geographical position to occur simultaneously
Recommend corresponding information.
Functional block shown in structures described above block diagram can be implemented as hardware, software, firmware or their group
Close.When realizing in hardware, its may, for example, be electronic circuit, application specific integrated circuit (ASIC), appropriate firmware, insert
Part, function card etc..
Embodiments of the invention additionally provide a kind of storage medium.Storage medium in the present embodiment preserves computer journey
Sequence or software program, the computer program or software program are used to perform：Obtain the one or more users being connected with set top box
The user terminal identification information of terminal；The positional information of one or more user terminals is obtained according to user terminal identification information；
And the positional information and information set in advance based on one or more user terminals push strategy and send information to set top box
Request and information to be pushed are pushed, to cause set top box pushes request in response to information to show information to be pushed on screen.
As an optional embodiment, the computer program or software program are used to perform：According to user terminal selecting
Strategy selects preferred, users terminal from one or more user terminals, and the positional information based on preferred, users terminal is to machine
Top box enters row information push.
As an optional embodiment, user terminal selecting strategy includes at least one in strategy chosen below：
Selection is set up with set top box history and is connected most frequent user terminal as preferred, users terminal；
Selection sets up Connection Time most long user terminal as preferred, users terminal with set top box history；
Select to set up the user terminal middle grade highest user terminal being connected as preferred, users end with set top box history
End；And
User terminal location in the user terminal being connected with the foundation of set top box history is selected to be associated with information to be pushed position
The maximum user terminal of degree is used as preferred, users terminal.
As an optional embodiment, the computer program or software program are used to perform：Retrieve the position pre-established
Information database is put to determine whether there be the positional information associated with user terminal identification information in the location information data storehouse；
When there is the positional information associated with user terminal identification information in location information data storehouse, obtain the positional information as with
The positional information of family terminal；And when positional information not associated with user terminal identification information in location information data storehouse
When, other service servers to trusted and comprising location-based service initiate the positional information associated with user terminal identification information
Request, obtain the user terminal that other service servers are sent in response to request positional information and store arrive positional information
In database.
As an optional embodiment, the computer program or software program are used to perform：Periodically to it is described its
His service server initiates the synchronization request of position information of user's terminal.
The present invention can be realized in other specific forms, without departing from its spirit and essential characteristics.For example, particular implementation
Algorithm described in example can be changed, and system architecture is without departing from the essence spirit of the present invention.Therefore, it is current
Embodiment be all counted as being exemplary rather than in all respects it is limited, the scope of the present invention by appended claims rather than
Foregoing description is defined, also, fall into the range of the implication and equivalent of claim whole change all to be included in
Among the scope of the present invention.
Claims (14)
1. a kind of method for being used to enter row information push to set top box, it is characterised in that including：
Obtain the user terminal identification information for the one or more user terminals being connected with the set top box；
The positional information of one or more of user terminals is obtained according to the user terminal identification information；And
Positional information and information set in advance based on one or more of user terminals push strategy to the set top box
Send information and push request and information to be pushed, to cause the set top box pushes request in response to described information to be opened up on screen
Show the information to be pushed.
2. according to the method described in claim 1, it is characterised in that also include：
Preferred, users terminal is selected from one or more of user terminals according to user terminal selecting strategy, and based on institute
The positional information for stating preferred, users terminal enters row information push to the set top box.
3. method according to claim 2, it is characterised in that the user terminal selecting strategy includes strategy chosen below
In at least one：
Selection is set up with the set top box history and is connected most frequent user terminal as the preferred, users terminal；
Selection sets up Connection Time most long user terminal as the preferred, users terminal with the set top box history；
Select preferably to use as described with the user terminal middle grade highest user terminal that set top box history foundation is connected
Family terminal；And
User terminal location in the user terminal being connected with set top box history foundation is selected to be associated with information to be pushed position
The maximum user terminal of degree is used as the preferred, users terminal.
4. method according to claim 3, it is characterised in that the grade of one or more of user terminals is according to described
One or more user terminals are generated to the utilization rate of the set top box or with obtaining one or more of user terminals
Positional information be acquired simultaneously.
5. according to the method described in claim 1, it is characterised in that the user terminal identification information is to include user terminal mark
The triplet information know, connect the moment, connected duration.
6. according to the method described in claim 1, it is characterised in that the position of user terminal is obtained according to user terminal identification information
Confidence breath includes：
The location information data storehouse that pre-establishes is retrieved to determine in the location information data storehouse whether have and the user terminal
The associated positional information of identification information；
When having the positional information associated with the user terminal identification information in the location information data storehouse, the position is obtained
Confidence ceases the positional information as the user terminal；And
When the not positional information associated with the user terminal identification information in the location information data storehouse, to trusted
And other service servers comprising location-based service initiate asking for the positional information associated with the user terminal identification information
Ask, obtain the user terminal that other described service servers are sent in response to the request positional information and storage to
In the location information data storehouse.
7. method according to claim 6, in addition to：Periodically user terminal is initiated to other described service servers
The synchronization request of positional information.
8. a kind of device for being used to enter row information push to set top box, it is characterised in that including：
User terminal identification information acquisition module, the use for obtaining the one or more user terminals being connected with the set top box
Family terminal identification information；
Position information acquisition module, for obtaining one or more of user terminals according to the user terminal identification information
Positional information；And
Info push module, is pushed for the positional information based on one or more of user terminals and information set in advance
Strategy sends information to the set top box and pushes request and information to be pushed, to cause the set top box to be pushed away in response to described information
Request is sent to show the information to be pushed on screen.
9. device according to claim 8, it is characterised in that
The user terminal identification information acquisition module is used for：According to user terminal selecting strategy from one or more of users
Preferred, users terminal is selected in terminal, and the user terminal identification information of the acquired preferred, users terminal is sent to institute
State position information acquisition module；
The position information acquisition module is used to obtain described excellent according to the user terminal identification information of the preferred, users terminal
Select the positional information of user terminal；And
Described information pushing module, row information push is entered for being based only upon the positional information of the preferred, users terminal.
10. device according to claim 9, it is characterised in that the user terminal selecting strategy includes plan chosen below
At least one in slightly：
Selection is set up with the set top box history and is connected most frequent user terminal as the preferred, users terminal；
Selection sets up Connection Time most long user terminal as the preferred, users terminal with the set top box history；
Select preferably to use as described with the user terminal middle grade highest user terminal that set top box history foundation is connected
Family terminal；And
User terminal location in the user terminal being connected with set top box history foundation is selected to be associated with information to be pushed position
The maximum user terminal of degree is used as the preferred, users terminal.
11. device according to claim 10, it is characterised in that the grade of one or more of user terminals is according to institute
One or more user terminals are stated to be generated the utilization rate of the set top box or whole with obtaining one or more of users
The positional information at end is acquired simultaneously.
12. device according to claim 8, it is characterised in that the user terminal identification information is to include user terminal
Mark, connection moment, the triplet information for connecting duration.
13. device according to claim 8, it is characterised in that
The position information acquisition module includes the location information data storehouse pre-established and with trusted and comprising location-based service
Other service servers connection, and
The position information acquisition module is additionally operable to：
Whether retrieve in the location information data storehouse has the positional information associated with the user terminal identification information；
When having the positional information associated with the user terminal identification information in the location information data storehouse, the position is obtained
Confidence ceases the positional information as the user terminal；And
When the not positional information associated with the user terminal identification information in the location information data storehouse, to described
Other service servers initiate the request of the positional information associated with the user terminal identification information, obtain other described industry
The positional information for the user terminal that business server is sent in response to the request is simultaneously stored to the location information data
In storehouse.
14. device according to claim 13, the position information acquisition module periodically takes to other described business
Business device initiates the synchronization request of position information of user's terminal.
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| CN201710153377.4A CN107040811A (en) | 2017-03-15 | 2017-03-15 | Method and apparatus for entering from row information push to set top box |
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| CN201710153377.4A CN107040811A (en) | 2017-03-15 | 2017-03-15 | Method and apparatus for entering from row information push to set top box |
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