CN103235808A - Method and device for pushing internet information - Google Patents

Method and device for pushing internet information Download PDF

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Publication number
CN103235808A
CN103235808A CN2013101419395A CN201310141939A CN103235808A CN 103235808 A CN103235808 A CN 103235808A CN 2013101419395 A CN2013101419395 A CN 2013101419395A CN 201310141939 A CN201310141939 A CN 201310141939A CN 103235808 A CN103235808 A CN 103235808A
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CN
China
Prior art keywords
information
described
portable terminal
position
internet information
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Application number
CN2013101419395A
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Chinese (zh)
Inventor
谢令
罗峰
黄苏支
李娜
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亿赞普(北京)科技有限公司
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Priority to CN2013101419395A priority Critical patent/CN103235808A/en
Publication of CN103235808A publication Critical patent/CN103235808A/en

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Abstract

The invention discloses a method and a device for pushing internet information. The method comprises the steps of obtaining request information of the internet information sent by a mobile terminal, wherein the request information comprises current position information of the mobile terminal and feature information of the mobile terminal; inquiring historical position information of the mobile terminal according to the received feature information; conducting statistical analysis on the current position information and the historical position information to generate position cumulative change preferences; and finding the internet information corresponding to generated position cumulative change preferences from a dispatch list in which preset position cumulative change preferences correspond to the internet information, and putting the internet information into the mobile terminal. According to the statistical analysis of the historical position information, the internet information is pushed selectively through obtaining of the current position information of the mobile terminal, and the effect of the pushing of the internet information is improved.

Description

A kind of internet information push method and device

Technical field

The present invention relates to moving communicating field, relate in particular to a kind of internet information push method and system.

Background technology

At present, development along with mobile communication technology and intelligent mobile terminal technology, utilize mobile Internet access to throw in advertisement and begin to become a kind of new internet information propelling movement mode, but great majority all are to adopt the passive propelling movement mode that exhibits an advertisement, lacking specific aim reaches to accurately holding the opportunity that internet information pushes, influence user's normal use, or reduced user's experience.

The integrated of positioning system and portable terminal become a kind of big trend, do not carry out the internet information propelling movement but still there is scheme at present by portable terminal being positioned the back selectivity, to improve the effect that internet information pushes.

Summary of the invention

The invention provides and a kind ofly carry out internet information and push by portable terminal being positioned the back selectivity, improve the method and apparatus of the effect that internet information pushes.

The present invention is by the following technical solutions:

A kind of internet information push method comprises:

Obtain the solicited message of the internet information of portable terminal transmission, described request information comprises the current location information of portable terminal and the characteristic information of portable terminal;

From database, inquire about the historical position information of this portable terminal according to the characteristic information that receives;

Described current location information and described historical position information are carried out statistical study, generate position accumulated change preference;

From the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.

The device that a kind of internet information pushes comprises:

The acquisition request unit, for the solicited message of the internet information that obtains the portable terminal transmission, described request information comprises the current location information of portable terminal and the characteristic information of portable terminal;

Information query unit is used for characteristic information that described basis receives from the historical position information of this portable terminal of database inquiry;

The information analysis unit carries out statistical study for described to described current location information and described historical position information, generates position accumulated change preference;

Search transmitting element, be used for the position accumulated change preference dispatch list corresponding with internet information from setting in advance, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.

Beneficial effect of the present invention is: by obtaining the portable terminal current location information, in conjunction with the statistical study to historical position information, carry out internet information selectively and push, improved the effect that internet information pushes.

Description of drawings

Fig. 1 is the process flow diagram of a kind of internet information push method of the present invention;

Fig. 2 is the dispatch list synoptic diagram (part) of a kind of internet information push method of the present invention;

Fig. 3 is the structured flowchart of the device of a kind of internet information propelling movement of the present invention;

Fig. 4 is the block diagram that the information of the device of a kind of internet information propelling movement of the present invention is preserved the unit;

Fig. 5 is the block diagram of the information analysis unit of the device that pushes of a kind of internet information of the present invention;

Fig. 6 is the block diagram of searching transmitting element of the device of a kind of internet information propelling movement of the present invention.

Embodiment

Further specify technical scheme of the present invention below in conjunction with accompanying drawing and by embodiment.

Fig. 1 is the process flow diagram of a kind of internet information push method of the present invention, and as shown in the figure, this method comprises:

Step S1: obtain the solicited message of the internet information of portable terminal transmission, described request information comprises the characteristic information of described current location information and portable terminal;

Step S2: the historical position information of from database, inquiring about this portable terminal according to the characteristic information that receives;

Step S3: described current location information and described historical position information are carried out statistical study, generate position accumulated change preference;

Step S4: from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal;

Portable terminal obtains current location information, current location information is sent to the internet information push server, the internet information push server is in conjunction with the statistical study to historical position information, generate position accumulated change preference, said preference is not the preference of client's personal interest herein, but according to user's inhabitation, work, amusement, change procedure and the occurrence number in the place of life contents such as shopping are added up the client present position, analyze the Changing Pattern in the residing geographic position of client, the haunt of portable terminal for example, the change in location rule of portable terminal, probably judge user's occupation according to rule, with this analysis result as position accumulated change preference, throw in internet information selectively in conjunction with the current location information of portable terminal then, improved internet information and thrown in effect.

Because the association attributes analysis according to the position, can obtain client's working attributes generally, be likely personnel in automobile market work as the people who often travels to and fro between resident community and automobile market, the talent of automobile market most possibly is potential consumer and go several times once in a while, the internet information of when these two people appear at automobile market simultaneously these two users being thrown in identical adline obviously can not reach best input effect, and by optionally they being carried out the internet information input of adline, can play better input effect.

In another embodiment, described described current location information and described historical position information are carried out statistical study, generate after the accumulated change preference of position, also comprise:

Characteristic information according to portable terminal deposits the current location information that receives in database.

Depositing the current location information that receives in database according to characteristic information is specially:

Described portable terminal database be recorded as sky the time, the record of newly-built described portable terminal in database describedly deposits the current location information that receives in database according to characteristic information;

Described portable terminal deposits the current location information that receives in database according to characteristic information when database has record, and with the historical position information deletion outside nearest 30 days.

Need newly-built its data recording for the portable terminal of accepting its data for the first time;

Being no less than direct its record that adds of the only needs that were not more than 29 days in 1 day for the existing time span that records and record gets final product; Reached 30 days record for time span, because only need carry out statistical study to the record in its past 30 days, need not 30 days records are before analyzed, so with one day the record deletion in foremost, this scheme is conducive in the demand data that guarantees statistical study, reduce the storage pressure of server to greatest extent, and this method is more accurate.

In another embodiment, described described current location information and described historical position information are carried out statistical study, generate position accumulated change preference and be specially:

When described historical position information was sky, the described position accumulation preference of generation was empty;

When described historical position information is not sky, described current location information and described historical position information are carried out statistical study, generate concrete position accumulated change preference.

Bearing results of corresponding above-mentioned position accumulated change preference, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information rendered to described portable terminal be specially:

When described position accumulation preference is sky, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find out corresponding internet information according to dimension of described current location information, from the internet information of the described correspondence that finds out, randomly draw one and render to described portable terminal;

When generating concrete position accumulated change preference, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.

Want lay special stress among this embodiment when historical position information is sky, in fact the record of statistical study has only this record of portable terminal current location information, only need this moment search corresponding internet information push-type from this dimension of current location information, from lookup result, randomly draw an internet information then and render to portable terminal and get final product.

The mode that portable terminal obtains the current location information of self comprises:

Based on the location of GPS with based on the location of base station; Described internet information pushes when code activates and specifically comprises: embed the webpage that has internet information to push code when activating and embed the application A PP that has internet information to push code when activating.

In current portable terminal, the GPS accurate positioning, the base station arranges generally, internet information pushes code and mainly is embedded in webpage or application A PP, if embed when having internet information propelling movement code user's browsing page or application A PP to open, the internet information propelling movement code that wherein embeds begins to start internet information and pushes flow process.

The content that records in the dispatch list of internet information comprises current location, historical position information, internet information type, and the position accumulated change preference of generation is selected the internet information type of input according to current location and historical position validation of information.

Internet information push server internet information push server has 2 alternative commercial paper internet informations now: " advertisement 1 " and " advertisement 2 ".The advertiser wishes that the people that " advertisement 1 " gives in automobile market work throw in; Wish that " advertisement 2 " is to people's input of going the automobile market free choice of goods.So travel to and fro between certain citizen of resident community and automobile market every day, because his mobile phone has been enabled the GPS positioning service, when he uses surfing Internet with cell phone every day, when visiting the webpage of the ad code that contains request, client browser will carry its positional information request will be sent to this internet information push server.The internet information push server has obtained this user's current position information, and from database, this user position information in the past period is read out, find that by analyzing position record maximum 2 places of this user in past 30 days are a resident community and an automobile market, and this user's current location also is this automobile market, dispatch list according to comparison diagram 2, judge that this user is likely the staff in this market, this user is given in scheduling " advertisement 1 ".Meanwhile, certain citizen in same automobile market, what his the position record in 30 days in the past was maximum is that 2 places are a resident community and a commercial office building, advertisement putting tabulation according to comparison diagram 2, the internet information push server judges that this user is likely a potential automobile product consumer, will dispatch " advertisement 2 " and give him.Like this, this advertiser has just taken full advantage of this twice advertisement putting chance, the crowd who sees fit to him advertisement putting.

Portable terminal is when exciting for the first time the internet information propelling movement code of this internet information push server, only to need to push internet information according to the current location information of portable terminal; Record need carry out all-round statistics to data during greater than 1, and is arranged side by side for a plurality of number of times, needs output simultaneously, and for example, certain user terminal went to maximum places to have 3 in historical record, all was 30 times, then needs three local simultaneously as statistics.

Fig. 3 is the structured flowchart of the device of a kind of internet information propelling movement of the present invention, and as shown in the figure, this device comprises:

Acquisition request unit 110, for the solicited message of the internet information that obtains the portable terminal transmission, described request information comprises the current location information of portable terminal and the characteristic information of portable terminal;

Information query unit 120 is used for characteristic information that described basis receives from the historical position information of this portable terminal of database inquiry;

Information analysis unit 130 carries out statistical study for described to described current location information and described historical position information, generates position accumulated change preference;

Search transmitting element 140, be used for the position accumulated change preference dispatch list corresponding with internet information from setting in advance, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.

Further, the device of described internet information propelling movement also comprises:

Information is preserved unit 150, is used for depositing the current location information that receives in database according to the characteristic information of portable terminal.

As shown in Figure 4, described information is preserved the unit and is comprised:

First preserves module 151, be used for described portable terminal database be recorded as sky the time, the record of newly-built described portable terminal in database deposits the current location information that receives in database according to characteristic information;

Second preserves module 152, is used for described portable terminal when database has record, deposits the current location information that receives in database according to characteristic information, and with the historical position information deletion outside nearest 30 days.

As shown in Figure 5, described information analysis unit 130 comprises:

First analysis module 131 is used for when described historical position information is sky, and the described position accumulation preference of generation is empty;

Second analysis module 132 is used for when described historical position information is not sky described current location information and described historical position information being carried out statistical study, generates concrete position accumulated change preference.

As shown in Figure 6, the described transmitting element 140 of searching comprises:

First sending module 141, be used for when described position accumulation preference is sky, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find out corresponding internet information according to dimension of described current location information, from the internet information of the described correspondence that finds out, randomly draw one and render to described portable terminal;

Second sending module 142, be used for when the concrete position accumulated change preference of generation, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.

Be described in detail with the process of certain advertisement pushing course of work to above-mentioned internet information pusher below.Certain advertiser wishes " advertisement 3 " to crowd's input of being responsible for to company's buying, and " advertisement 4 " thrown in to private owner.When the buying employee of certain company uses mobile terminal Internet access, when having access to the webpage of the ad code that contains request internet information push server, obtain the current location information of portable terminal, the request of carrying the positional information of portable terminal is sent to internet information pusher 100.The acquisition request unit 110 of internet information pusher 100 obtains this request, information query unit 120 retrieves the positional information in this user's past 30 days (wherein comprising 23 working days) fast, information analysis unit 130 the analysis found that playing the position record 15 working days (surpass altogether 23 workaday 50%) changes--" commercial office building "--" electronic market "-" commercial office building "-" residential quarter " that from morning to night be " residential quarter " successively in time, generate analysis result, search transmitting element 140 and be likely certain procurement staff of company through this user of contrast matching judgment, just " advertisement 3 " scheduling is sent to " user 3 ".For " user 4 ", because he had the position above 80% to be recorded in certain megastore in the past in 30 days, and he is this moment just a wholesale market online, and this user is likely a private owner, so the advertisement putting of comparison diagram 2 tabulation throws in " advertisement 4 " to him.After throwing in end, information is preserved unit 150 positional information of receiving is deposited into historical record, finishes internet information and pushes process.Like this, the advertiser just can take full advantage of this twice advertisement putting chance, gives suitable crowd with advertisement putting.

The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with the people of this technology in the disclosed technical scope of the present invention; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of claim.

Claims (10)

1. an internet information push method is characterized in that, comprising:
Obtain the solicited message of the internet information of portable terminal transmission, described request information comprises the current location information of portable terminal and the characteristic information of portable terminal;
Inquire about the historical position information of this portable terminal according to the characteristic information that receives;
Described current location information and described historical position information are carried out statistical study, generate position accumulated change preference;
From the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.
2. a kind of internet information push method according to claim 1 is characterized in that, described described current location information and described historical position information is carried out statistical study, generates after the accumulated change preference of position, also comprises:
Characteristic information according to portable terminal deposits the current location information that receives in database.
3. a kind of internet information push method according to claim 2 is characterized in that, describedly deposits the current location information that receives in database according to characteristic information and is specially:
Described portable terminal database be recorded as sky the time, the record of newly-built described portable terminal in database deposits the current location information that receives in database according to characteristic information;
Described portable terminal deposits the current location information that receives in database according to characteristic information when database has record, and with the historical position information deletion outside nearest 30 days.
4. a kind of internet information push method according to claim 1 is characterized in that, described described current location information and described historical position information is carried out statistical study, generates position accumulated change preference and is specially:
When described historical position information was sky, the described position accumulation preference of generation was empty;
When described historical position information is not sky, described current location information and described historical position information are carried out statistical study, generate concrete position accumulated change preference.
5. a kind of internet information push method according to claim 4, it is characterized in that, described from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information rendered to described portable terminal be specially:
When described position accumulation preference is sky, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find out corresponding internet information according to dimension of described current location information, from the internet information of the described correspondence that finds out, randomly draw one and render to described portable terminal;
When generating concrete position accumulated change preference, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.
6. the device that internet information pushes is characterized in that, comprising:
The acquisition request unit, for the solicited message of the internet information that obtains the portable terminal transmission, described request information comprises the current location information of portable terminal and the characteristic information of portable terminal;
Information query unit is used for characteristic information that described basis receives from the historical position information of this portable terminal of database inquiry;
The information analysis unit carries out statistical study for described to described current location information and described historical position information, generates position accumulated change preference;
Search transmitting element, be used for the position accumulated change preference dispatch list corresponding with internet information from setting in advance, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.
7. the device of a kind of internet information propelling movement according to claim 6 is characterized in that, also comprises:
Information is preserved the unit, is used for depositing the current location information that receives in database according to the characteristic information of portable terminal.
8. the device of a kind of internet information propelling movement according to claim 7 is characterized in that, described information is preserved the unit and comprised:
First preserves module, be used for described portable terminal database be recorded as sky the time, the record of newly-built described portable terminal in database deposits the current location information that receives in database according to characteristic information;
Second preserves module, is used for described portable terminal when database has record, deposits the current location information that receives in database according to characteristic information, and with the historical position information deletion outside nearest 30 days.
9. the device that pushes of a kind of internet information according to claim 6 is characterized in that described information analysis unit comprises:
First analysis module is used for when described historical position information is sky, and the described position accumulation preference of generation is empty;
Second analysis module is used for when described historical position information is not sky described current location information and described historical position information being carried out statistical study, generates concrete position accumulated change preference.
10. the device that pushes of a kind of internet information according to claim 9 is characterized in that the described transmitting element of searching comprises:
First sending module, be used for when described position accumulation preference is sky, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find out corresponding internet information according to dimension of described current location information, from the internet information of the described correspondence that finds out, randomly draw one and render to described portable terminal;
Second sending module, be used for when the concrete position accumulated change preference of generation, from the position accumulated change preference that the sets in advance dispatch list corresponding with internet information, find the internet information of the position accumulated change preference correspondence of described generation, described internet information is rendered to described portable terminal.
CN2013101419395A 2013-04-22 2013-04-22 Method and device for pushing internet information CN103235808A (en)

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CN105144135A (en) * 2013-12-27 2015-12-09 邻客音公司 Populating a content stream on a mobile device
CN105245609A (en) * 2015-10-23 2016-01-13 小米科技有限责任公司 Information pushing method, device, equipment and system
CN105553831A (en) * 2015-12-23 2016-05-04 腾讯科技(深圳)有限公司 Message delivery method and system
CN106028276A (en) * 2016-04-28 2016-10-12 广州市科传计算机科技股份有限公司 Information recommendation method and system
CN106067897A (en) * 2016-06-16 2016-11-02 百度在线网络技术(北京)有限公司 Information-pushing method based on user terminal location and device
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CN107040811A (en) * 2017-03-15 2017-08-11 中国移动通信集团江苏有限公司 Method and apparatus for entering from row information push to set top box
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CN107332996A (en) * 2017-06-30 2017-11-07 广东欧珀移动通信有限公司 Screen locking control method, device, computer can storage medium and mobile terminals
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CN105245609A (en) * 2015-10-23 2016-01-13 小米科技有限责任公司 Information pushing method, device, equipment and system
CN105553831A (en) * 2015-12-23 2016-05-04 腾讯科技(深圳)有限公司 Message delivery method and system
WO2017132880A1 (en) * 2016-02-03 2017-08-10 刘芬 Patent information reminder method and server for use when pushing information based on position
CN106028276A (en) * 2016-04-28 2016-10-12 广州市科传计算机科技股份有限公司 Information recommendation method and system
CN106028276B (en) * 2016-04-28 2020-03-20 广州市科传计算机科技股份有限公司 Information recommendation method and system
CN106067897A (en) * 2016-06-16 2016-11-02 百度在线网络技术(北京)有限公司 Information-pushing method based on user terminal location and device
CN106161655A (en) * 2016-08-30 2016-11-23 西安小光子网络科技有限公司 A kind of user preferences based on optical label analyzes method
CN106658161A (en) * 2016-12-31 2017-05-10 中国移动通信集团江苏有限公司 Set-top box information push method based on connection relation and set-top box
CN107040811A (en) * 2017-03-15 2017-08-11 中国移动通信集团江苏有限公司 Method and apparatus for entering from row information push to set top box
CN107040821A (en) * 2017-03-24 2017-08-11 李应樵 Interactive content provides system and method
CN107332996A (en) * 2017-06-30 2017-11-07 广东欧珀移动通信有限公司 Screen locking control method, device, computer can storage medium and mobile terminals
WO2019019387A1 (en) * 2017-07-24 2019-01-31 上海壹账通金融科技有限公司 Information push suggestion generation method and apparatus, computer device and storage medium
US10594853B2 (en) 2018-10-08 2020-03-17 Huawei Technologies Co., Ltd. Mobile service information display method and apparatus, mobile service information server and system, and terminal

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