CN110798717B - Media resource pushing method and device, storage medium and electronic device - Google Patents

Media resource pushing method and device, storage medium and electronic device Download PDF

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Publication number
CN110798717B
CN110798717B CN201810864120.4A CN201810864120A CN110798717B CN 110798717 B CN110798717 B CN 110798717B CN 201810864120 A CN201810864120 A CN 201810864120A CN 110798717 B CN110798717 B CN 110798717B
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information
client
target
mobile terminal
time period
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CN110798717A (en
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周彬
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences

Abstract

The invention discloses a media resource pushing method and device, a storage medium and an electronic device. Wherein, the method comprises the following steps: detecting a target operation executed on a target client; responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in the position where the target client is located in the current time period, and the current time period is a time period to which the time when the target operation is detected belongs in the preset time period; acquiring a target media resource matched with the target mobile terminal information; and pushing the target media resource to the target client. The invention solves the technical problem of lower media resource pushing efficiency in the related technology.

Description

Media resource pushing method and device, storage medium and electronic device
Technical Field
The invention relates to the field of computers, in particular to a media resource pushing method, a media resource pushing device, a storage medium and an electronic device.
Background
With the rapid development of computer technology, ways for people to acquire resource information are increasingly abundant, such as: the resource information can be received by mobile terminals such as mobile phones, tablet computers, notebook computers and the like, and can also be received by fixed equipment such as televisions, sound boxes, set top boxes and the like. Client developers on these devices may wish to automatically push media assets, such as audio-video, advertisements, news, etc., to users of the devices. Currently, a way to push media resources for a fixed device such as a television, a sound box, a set-top box, etc. is to open a client on a mobile device such as a mobile phone while the fixed device is in use. Just by means of homologous WIFI, it can be calculated that several people are watching at this moment when the pushed media resource is exposed. The method has great limitation, and after all, few users can use the mobile client and the client on the fixed device at the same time, which results in low push pertinence of the media resource and lower push efficiency of the media resource.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides a method and a device for pushing media resources, a storage medium and an electronic device, which are used for at least solving the technical problem of low pushing efficiency of the media resources in the related art.
According to an aspect of the embodiments of the present invention, there is provided a method for pushing a media resource, including: detecting a target operation executed on a target client; responding to the target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to the target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in a position where the target client is located in the current time period, and the current time period is a time period where the time of detecting the target operation belongs to in the preset time period; acquiring a target media resource matched with the target mobile terminal information; and pushing the target media resource to the target client.
According to another aspect of the embodiments of the present invention, there is also provided a pushing apparatus for a media resource, including: the detection module is used for detecting target operation executed on a target client; a first obtaining module, configured to obtain, in response to the target operation, target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to the target client and having a correspondence relationship, where the target mobile terminal information is used to indicate a feature of a target mobile terminal existing in a position where the target client is located within the current time period, and the current time period is a time period to which a time when the target operation is detected belongs within the preset time period; the second acquisition module is used for acquiring the target media resource matched with the target mobile terminal information; and the pushing module is used for pushing the target media resource to the target client.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium, characterized in that the storage medium stores therein a computer program, wherein the computer program is configured to execute the method described in any one of the above when executed.
According to another aspect of the embodiments of the present invention, there is also provided an electronic apparatus, including a memory and a processor, wherein the memory stores therein a computer program, and the processor is configured to execute the method described in any one of the above through the computer program.
In the embodiment of the invention, the target operation executed on the target client is detected; responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in the position where the target client is located in the current time period, and the current time period is a time period to which the time when the target operation is detected belongs in the preset time period; acquiring a target media resource matched with the target mobile terminal information; a method for pushing a target media resource to a target client, wherein the target client has a corresponding preset time period and mobile terminal information, the mobile terminal information is used for indicating the characteristics of a mobile terminal existing in the position of the target client in each preset time period, when a target operation executed on the target client is detected, the target mobile terminal information corresponding to the current time period is obtained from the corresponding preset time period and the mobile terminal information, namely the characteristics of the target mobile terminal existing in the position of the target client in the current time period are obtained, then the target media resource matched with the target mobile terminal information is obtained, and the target media resource is pushed to the target client, so that the target media resource is pushed to the target client according to the characteristics of a user who may use the target client in the current time period, the target media resource is more targeted, so that the technical effect of improving the pushing efficiency of the media resource is realized, and the technical problem of lower pushing efficiency of the media resource in the related technology is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a schematic diagram of an alternative media asset pushing method according to an embodiment of the present invention;
fig. 2 is a schematic application environment diagram of an alternative media resource pushing method according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of an alternative media asset pushing method according to an alternative embodiment of the invention;
FIG. 4 is a schematic diagram of another alternative media asset pushing method according to an alternative embodiment of the invention;
fig. 5 is a schematic diagram of an alternative media asset pushing device according to an embodiment of the present invention;
fig. 6 is a schematic application scenario diagram of an alternative media resource pushing method according to an embodiment of the present invention; and
FIG. 7 is a schematic diagram of an alternative electronic device according to an embodiment of the invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
OTT is an abbreviation of "Over The Top", and means to provide various application services to users through The internet. This application is different from the communication services currently provided by operators, which only utilize the operator's network, while the services are provided by third parties other than the operator. At present, typical OTT services include internet television services, apple app stores, and the like. This vocabulary is derived from the sport of basketball and the like, and is intended to mean "passing the ball over the top" which means that the basketball player (player) passes a ball back and forth over their head to reach the destination. A third party will typically place an advertising asset in an OTT application, and when placing the advertising asset, the target audience for the advertising asset will typically be estimated first. At present, OTT advertisements are calculated according to a homologous WIFI method, and OTT equipment can be associated with N mobile terminal equipment within a period of time, so that the OTT large screen is called in the industry to be in a one-to-many mode, and the advertisements are played in a home scene. However, this method can only roughly estimate that there may be several users of the mobile terminal watching the OTT device, and cannot realize targeted push.
According to an aspect of an embodiment of the present invention, there is provided a method for pushing a media resource, as shown in fig. 1, the method including:
s102, detecting a target operation executed on a target client;
s104, responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in the position where the target client is located in the current time period, and the current time period is a time period to which the time of detecting the target operation belongs in the preset time period;
s106, acquiring a target media resource matched with the target mobile terminal information;
and S108, pushing the target media resource to the target client.
Optionally, in this embodiment, the pushing method of the media resource may be applied to a server side, or the pushing method of the media resource may be applied to a target client.
Optionally, in this embodiment, the pushing method of the media resource may be applied to a hardware environment formed by the server 202 and the target client 204 shown in fig. 2. As shown in FIG. 2, the server 202 detects a target operation performed on the target client 204; responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client 204 and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in a position where the target client is located in the current time period, and the current time period is a time period to which the time when the target operation is detected belongs in the preset time period; acquiring a target media resource matched with the target mobile terminal information; the target media asset is pushed to the target client 204.
Optionally, in this embodiment, the pushing method of the media resource may be, but is not limited to, applied in a scenario of pushing the media resource to the target client. The target client may be, but not limited to, various types of applications installed on the OTT device, such as an online education application, an instant messaging application, a community space application, a game application, a shopping application, a browser application, a financial application, a multimedia application, a live application, and the like. Specifically, the method can be applied to, but not limited to, a scenario in which a media asset is pushed to the multimedia application, or can also be applied to, but not limited to, a scenario in which a media asset is pushed to the live application, so as to improve the pushing efficiency of the media asset. The above is only an example, and this is not limited in this embodiment.
Optionally, in this embodiment, the OTT device may be considered to be fixed in a certain scenario. Such as: the television comprises an Internet television, a set top box and the like at home, and a television in the scenes of office areas, dining halls, bars and the like.
Optionally, in this embodiment, the detected target operation performed on the target client may include, but is not limited to, any operation that can trigger a pushing behavior of the media resource, which is performed on the target client. Such as: starting operation of the target client, clicking operation or sliding operation of resources on the target client, quitting operation of the target client and the like.
Optionally, in this embodiment, the preset time period may be, but is not limited to, divided in advance, for example, 24 hours a day is divided into 12 time periods, and every two hours from the point 0 is a time period. Or, the preset time period may also be automatically obtained by training an artificial intelligence model according to the collected mobile terminal information of the target client, for example, if the mobile terminal information of the target client between every 3 hours in 24 hours of a day is obtained through training, the 24 hours of the day may be divided into 8 time periods.
Optionally, in this embodiment, the location of the target client may be represented by, but is not limited to, one of the following ways: a wireless network to which the target client is connected, a geographic location (e.g., coordinates, address, location) of the target client within a certain range around the target client, and so on.
Optionally, in this embodiment, the mobile terminal information records the characteristics of the mobile terminal existing in the location where the target client is located in the corresponding time period. The characteristics of the mobile terminal may be, but are not limited to, the number of mobile terminals, i.e. there may be several in the corresponding time period for which the user of the mobile terminal is watching the target client. Alternatively, the characteristic of the mobile terminal may be, but not limited to, preference information of the mobile terminal, that is, usage habits that may exist for a user of the mobile terminal existing in a location where the target client is located in a corresponding time period are recorded in the mobile terminal information, for example, if there are more records of maternal and infant products in a shopping record recorded on some mobile terminals, it may be inferred that the user of the mobile terminal may be a pregnant woman or a mother of a newborn, and then media resources related to the maternal and infant products may be pushed for the mother. The target media resources are quantitatively pushed to the target client according to the information, so that the pertinence of media resource pushing can be effectively improved.
Optionally, in this embodiment, the target media resource may include, but is not limited to: video assets, audio assets, advertising assets, text assets, news assets, and the like. Such as: the target media resource can be a starting advertisement of the OTT video client, the starting operation executed on the OTT video client is detected, the target mobile terminal information corresponding to the current time period is obtained from the preset time period and the mobile terminal information which correspond to the OTT video client and have the corresponding relation in response to the starting operation, the target starting advertisement matched with the target mobile terminal information is obtained, the target starting advertisement is pushed to the OTT video client, and the target starting advertisement is played on a playing interface by the OTT video client.
In an optional embodiment, as shown in fig. 3, an OTT device is installed in a living room of a room, the OTT device is installed with an OTT video client, detecting a start operation performed on the OTT video client, and acquiring, in response to the start operation, target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to the OTT video client and having a corresponding relationship includes: the target mobile terminals are a mobile terminal 1 and a mobile terminal 2, wherein a user of the mobile terminal 1 is a pregnant woman, a user of the mobile terminal 2 is a game player, a target starting advertisement matched with the target mobile terminal information is obtained, the target starting advertisement can be a milk powder advertisement and a game advertisement, or a parent-child game advertisement obtained by combining the identities of the two users, the target starting advertisement is pushed to an OTT video client, and the target starting advertisement is played on a playing interface by the OTT video client.
It can be seen that, through the above steps, the target client has the corresponding preset time periods and the corresponding mobile terminal information, the mobile terminal information is used to indicate the characteristics of the mobile terminal existing in the position where the target client is located in each preset time period, when the target operation performed on the target client is detected, the target mobile terminal information corresponding to the current time period is obtained from the preset time periods and the mobile terminal information having the corresponding relation, that is, the characteristics of the target mobile terminal existing in the position where the target client is located in the current time period are obtained, the target media resource matched with the target mobile terminal information is obtained, and the target media resource is pushed to the target client, so that the target media resource is pushed to the target client according to the characteristics of the user who may use the target client in the current time period, the target media resource is more targeted, so that the technical effect of improving the pushing efficiency of the media resource is realized, and the technical problem of lower pushing efficiency of the media resource in the related technology is solved.
As an optional scheme, the obtaining, in response to the target operation, the target mobile terminal information corresponding to the current time period from the preset time period and the mobile terminal information corresponding to the target client and having the correspondence relationship includes:
s1, searching the preset time period and the mobile terminal information which are corresponding to the target client and have the corresponding relation from the first client, the preset time period and the mobile terminal information which have the corresponding relation;
and S2, searching the target mobile terminal information corresponding to the current time period from the preset time period and the mobile terminal information with the corresponding relation.
Optionally, in this embodiment, the first client includes the target client, and since the OTT device is capable of serving multiple users, one OTT device may represent one scenario, for example: a home may have only one OTT device or one OTT device may be installed in each room. The OTT equipment is provided with first clients, and the corresponding relation between the preset time period and the mobile terminal information is counted for each first client. The target client can be searched from the first client, the preset time period and the mobile terminal information which have the corresponding relationship according to the identification information of the client, so that the preset time period and the mobile terminal information which have the corresponding relationship and correspond to the target client are obtained, and then the target mobile terminal information corresponding to the current time period is searched from the preset time period and the mobile terminal information which have the corresponding relationship.
Optionally, in this embodiment, the first client, the preset time period, and the mobile terminal information having the corresponding relationship may be, but are not limited to being, stored in a table form in the database. For example: as shown in fig. 4, if the identifier of the target client is obtained as the client 2, the preset time period and the mobile terminal information corresponding to the client 2 and having the corresponding relationship are found from the table, and then the target mobile terminal information corresponding to the current time period (time period 2) is found as the mobile terminal 1, the mobile terminal 2, and the mobile terminal 3 from the table, the target media resource can be pushed for the client 2 according to the target mobile terminal information.
As an optional scheme, before searching for the preset time period and the mobile terminal information having the corresponding relationship, which correspond to the target location where the first client is located, from the first client having the corresponding relationship, the preset time period and the mobile terminal information, the method further includes:
s1, acquiring second operation information of the mobile terminal reported by a second client and first operation information reported by a first client, where the second client is installed on the mobile terminal, the second operation information is used to instruct the mobile terminal to operate the second client, and the first operation information is used to instruct the terminal device installed with the first client to operate the first client;
and S2, determining the first client, the preset time period and the mobile terminal information which have the corresponding relation according to the first operation information and the second operation information.
Optionally, in this embodiment, the second client may include, but is not limited to, a client installed on the mobile terminal, such as: video clients, music clients, browser clients, news clients, instant messaging clients, and the like.
Optionally, in this embodiment, the second client reports the second operation information to the server during operation, the first client also reports the first operation information to the server during operation, and the server obtains the first client, the preset time period, and the mobile terminal information, which have a corresponding relationship, by analyzing the first operation information and the second operation information.
As an optional scheme, determining, according to the first operation information and the second operation information, the first client, the preset time period, and the mobile terminal information having a correspondence relationship includes:
s1, determining a second client corresponding to second location information matched with the first location information as a second client having a corresponding relationship with a first client corresponding to the first location information, wherein the first operation information comprises first location information, the first location information is used for indicating the location of the first client, the second operation information comprises second location information, and the second location information is used for indicating the location of the second client;
s2, acquiring time information and mobile terminal information from second operation information of a second client terminal having a corresponding relation with the first client terminal;
s3, acquiring a preset time period to which the time information belongs;
and S4, establishing the first client, the preset time period and the mobile terminal information which have the corresponding relation.
Optionally, in this embodiment, the first client and the second client whose location information matches may be regarded as being in the same location. After the first client and the second client in the same location are found, the time information and the mobile terminal information may be obtained from the second operation information of the second clients, for example: the method and the device can acquire which contents are browsed by which mobile terminal through which second client is used in which time period, so that which second clients correspond to the first client in each preset time period and which characteristics the mobile terminal where the second clients are located has can be analyzed.
As an optional scheme, determining a second client corresponding to second location information matched with the first location information as a second client having a corresponding relationship with the first client corresponding to the first location information includes:
s1, determining a second client corresponding to second network information matched with the first network information as a second client having a corresponding relationship with a first client corresponding to the first network information, wherein the first location information includes first network information, the first network information is used for indicating a wireless network where the first client is located, the second operation information includes second network information, and the second network information is used for indicating a wireless network where the second client is located; and/or the presence of a gas in the gas,
and S2, determining a second client corresponding to second location information matched with the first location information as a second client having a corresponding relationship with the first client corresponding to the first location information, wherein the first location information comprises first location information, the first location information is used for indicating coordinates of the location of the first client, the second location information comprises second location information, and the second location information is used for indicating coordinates of the location of the second client.
Alternatively, in the present embodiment, the location information of the client may be represented using, but not limited to, network information or location information. Such as: OTT devices and mobile terminals that are connected to the same wireless network may be considered to be in the same location. Alternatively, the OTT device and the mobile terminal having the same location coordinates may be considered to be in the same location.
Optionally, in this embodiment, the second client may, but is not limited to, perform the reporting operation of the second running information when the splash screen advertisement is played.
In an optional embodiment, the second client reports the WIFI name of the user, the shared sign-in frequency of the WIFI or the frequency of surfing the internet, the location (LBS information — longitude and latitude of the user), the device number (IDFA, IMEI, MAC, SSID), the IP and other second operation information to the advertisement data storage server. After the data is accumulated, a data storage analysis table is established, as shown in table 1.
TABLE 1
User' s WIFI name Time of surfing Internet Internet access point (LBS information-latitude and longitude of user) IP address Equipment number (IDFA, IMEI, MAC, SSID) Using APP names
User A WIFI-A 8:00 LBS-A IP-A IDFA-A Tencent video APP
User A WIFI-A 9:00 LBS-A IP-A IDFA-A Tencent news APP
User B WIFI-B 8:00 LBS-B IP-B IMEI-B Tengchong sports APP
User B WIFI-B 9:00 LBS-B IP-B IMEI-B QQ music
User A WIFI-A 18:00 LBS-A IP-A IDFA-A QQ browser
User A WIFI-A 19:00 LBS-A IP-A IDFA-A K song for the whole people
User B WIFI-A 18:00 LBS-A IP-A IMEI-B WIFI butler
User B WIFI-A 19:00 LBS-A IP-A IMEI-B Tencent video APP
User C WIFI-C 20:00 LBS-C IP-C MAC-C Tencent video APP
…
The first client also records the detail data for each exposure when the video advertisement exposure occurs, as shown in table 2.
TABLE 2
Figure BDA0001750482080000111
From the data in table 1, the following conclusions can be drawn from modeling analysis: the user A uses the Tengchong video APP and the Tengchong news APP at 8-9 points under the WIFI-A; the user B uses the Tengchong sports APP and QQ music at 8-9 points under the WIFI-B; the user A and the user B use WIFI-A to go online at 18-19 points at night, and the user A uses a QQ browser and a national K song; the user B uses a WIFI manager and an update video APP; user a and user B are home users; user A has only one person at home at 8-9 o' clock; user C is under WIFI-C, 20 pm: 00 uses the Tencent video APP.
From the data in table 2, the following conclusions can be drawn from modeling analysis: under WIFI-A, the device MAC-A is viewed at 8 AM using the first client; under WIFI-A, the device MAC-A uses a first client to watch at 18 o' clock in the evening; under WIFI-C, the device MAC-C is viewed at 20 pm using the first client.
Therefore, based on the above analysis, the result of the re-mapping and modeling is that only user a is watching OTT device MAC-a at 8 am advertisement exposure; when the OTT equipment MAC-A is exposed to advertisements at 18 o' clock at night, a user A and a user B watch the advertisements; the OTT device MAC-C is watching by user C at 20 ad exposures in the evening. Therefore, when the OTT video advertisement is exposed, the WIFI name of the user, the shared sign-in frequency of WIFI or the frequency of surfing the internet, the location (LBS information-longitude and latitude of the user), the equipment number (IDFA, IMEI, MAC, SSID), the IP and other information and the WIFI and equipment information corresponding to the OTT video exposure data can be directly used for judging that several current family members are watching the advertisement. And push advertisements on OTT devices for family members according to their characteristics.
As an optional scheme, the obtaining of the target media resource matched with the target mobile terminal information includes:
s1, acquiring quantity information carried in the target mobile terminal information, wherein the quantity information is used for indicating the quantity of the target mobile terminals;
and S2, acquiring the target media resource matched with the quantity information.
Optionally, in this embodiment, target media resources matching the number of target mobile terminals may be pushed for the target client.
For example: when a plurality of target mobile terminals exist, each mobile terminal can be matched with one target media resource to play. Or, one target media resource can be matched for every two mobile terminals to play.
As an optional scheme, the obtaining of the target media resource matched with the target mobile terminal information includes:
s1, acquiring preference information carried in the target mobile terminal information, wherein the preference information is used for indicating behavior preference of the target mobile terminal;
and S2, acquiring the target media resource matched with the preference information.
Optionally, in this embodiment, a target media resource matching the preference information of the target mobile terminal may be pushed for the target client.
For example: the preference information may be used to indicate a behavioral preference of the target mobile terminal, for example: a preference of the target mobile terminal to browse a web page, a shopping preference of the target mobile terminal, a preference of the target mobile terminal to watch a video, listen to an audio, and the like.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
According to another aspect of the embodiments of the present invention, there is also provided a media resource pushing apparatus for implementing the above media resource pushing method, as shown in fig. 5, the apparatus includes:
a detection module 52, configured to detect a target operation performed on a target client;
a first obtaining module 54, configured to obtain, in response to a target operation, target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to a target client and having a corresponding relationship, where the target mobile terminal information is used to indicate a feature of a target mobile terminal existing in a position where the target client is located in the current time period, and the current time period is a time period to which a time when the target operation is detected belongs in the preset time period;
a second obtaining module 56, configured to obtain a target media resource matched with the target mobile terminal information;
a pushing module 58, configured to push the target media resource to the target client.
Optionally, in this embodiment, the pushing apparatus of the media resource may be applied to a server side, or the pushing method of the media resource may be applied to a target client.
Optionally, in this embodiment, the pushing apparatus of the media resource may be applied in a hardware environment formed by the server 202 and the target client 204 as shown in fig. 2. As shown in FIG. 2, the server 202 detects a target operation performed on the target client 204; responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client 204 and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in a position where the target client is located in the current time period, and the current time period is a time period to which the time when the target operation is detected belongs in the preset time period; acquiring a target media resource matched with the target mobile terminal information; the target media asset is pushed to the target client 204.
Optionally, in this embodiment, the pushing device of the media resource may be applied, but not limited to, in a scenario of pushing the media resource to the target client. The target client may be, but not limited to, various types of applications installed on the OTT device, such as an online education application, an instant messaging application, a community space application, a game application, a shopping application, a browser application, a financial application, a multimedia application, a live application, and the like. Specifically, the method can be applied to, but not limited to, a scenario in which a media asset is pushed to the multimedia application, or can also be applied to, but not limited to, a scenario in which a media asset is pushed to the live application, so as to improve the pushing efficiency of the media asset. The above is only an example, and this is not limited in this embodiment.
Optionally, in this embodiment, the OTT device may be considered to be fixed in a certain scenario. Such as: the television comprises an Internet television, a set top box and the like at home, and a television in the scenes of office areas, dining halls, bars and the like.
Optionally, in this embodiment, the detected target operation performed on the target client may include, but is not limited to, any operation that can trigger a pushing behavior of the media resource, which is performed on the target client. Such as: starting operation of the target client, clicking operation or sliding operation of resources on the target client, quitting operation of the target client and the like.
Optionally, in this embodiment, the preset time period may be, but is not limited to, divided in advance, for example, 24 hours a day is divided into 12 time periods, and every two hours from the point 0 is a time period. Or, the preset time period may also be automatically obtained by training an artificial intelligence model according to the collected mobile terminal information of the target client, for example, if the mobile terminal information of the target client between every 3 hours in 24 hours of a day is obtained through training, the 24 hours of the day may be divided into 8 time periods.
Optionally, in this embodiment, the location of the target client may be represented by, but is not limited to, one of the following ways: a wireless network to which the target client is connected, a geographic location (e.g., coordinates, address, location) of the target client within a certain range around the target client, and so on.
Optionally, in this embodiment, the mobile terminal information records the characteristics of the mobile terminal existing in the location where the target client is located in the corresponding time period. The characteristics of the mobile terminal may be, but are not limited to, the number of mobile terminals, i.e. there may be several in the corresponding time period for which the user of the mobile terminal is watching the target client. Alternatively, the characteristic of the mobile terminal may be, but not limited to, preference information of the mobile terminal, that is, usage habits that may exist for a user of the mobile terminal existing in a location where the target client is located in a corresponding time period are recorded in the mobile terminal information, for example, if there are more records of maternal and infant products in a shopping record recorded on some mobile terminals, it may be inferred that the user of the mobile terminal may be a pregnant woman or a mother of a newborn, and then media resources related to the maternal and infant products may be pushed for the mother. The target media resources are quantitatively pushed to the target client according to the information, so that the pertinence of media resource pushing can be effectively improved.
Optionally, in this embodiment, the target media resource may include, but is not limited to: video assets, audio assets, advertising assets, text assets, news assets, and the like. Such as: the target media resource can be a starting advertisement of the OTT video client, the starting operation executed on the OTT video client is detected, the target mobile terminal information corresponding to the current time period is obtained from the preset time period and the mobile terminal information which correspond to the OTT video client and have the corresponding relation in response to the starting operation, the target starting advertisement matched with the target mobile terminal information is obtained, the target starting advertisement is pushed to the OTT video client, and the target starting advertisement is played on a playing interface by the OTT video client.
In an optional embodiment, as shown in fig. 3, an OTT device is installed in a living room of a room, the OTT device is installed with an OTT video client, detecting a start operation performed on the OTT video client, and acquiring, in response to the start operation, target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to the OTT video client and having a corresponding relationship includes: the target mobile terminals are a mobile terminal 1 and a mobile terminal 2, wherein a user of the mobile terminal 1 is a pregnant woman, a user of the mobile terminal 2 is a game player, a target starting advertisement matched with the target mobile terminal information is obtained, the target starting advertisement can be a milk powder advertisement and a game advertisement, or a parent-child game advertisement obtained by combining the identities of the two users, the target starting advertisement is pushed to an OTT video client, and the target starting advertisement is played on a playing interface by the OTT video client.
It can be seen that, with the above apparatus, the target client has corresponding preset time periods and mobile terminal information, the mobile terminal information is used to indicate the characteristics of the mobile terminal existing in the location where the target client is located within each preset time period, when a target operation performed on the target client is detected, the target mobile terminal information corresponding to the current time period is obtained from the preset time periods and the mobile terminal information having the corresponding relation, that is, the characteristics of the target mobile terminal existing in the location where the target client is located within the current time period are obtained, a target media resource matching the target mobile terminal information is obtained, and the target media resource is pushed to the target client, so that the target media resource is pushed to the target client according to the characteristics of the user who may use the target client within the current time period, the target media resource is more targeted, so that the technical effect of improving the pushing efficiency of the media resource is realized, and the technical problem of lower pushing efficiency of the media resource in the related technology is solved.
As an optional solution, the first obtaining module includes:
the first searching unit is used for searching the preset time period and the mobile terminal information which correspond to the target client and have the corresponding relation from the first client, the preset time period and the mobile terminal information which have the corresponding relation;
and the second searching unit is used for searching the target mobile terminal information corresponding to the current time period from the preset time period and the mobile terminal information which have the corresponding relation.
Optionally, in this embodiment, the first client includes the target client, and since the OTT device is capable of serving multiple users, one OTT device may represent one scenario, for example: a home may have only one OTT device or one OTT device may be installed in each room. The OTT equipment is provided with first clients, and the corresponding relation between the preset time period and the mobile terminal information is counted for each first client. The target client can be searched from the first client, the preset time period and the mobile terminal information which have the corresponding relationship according to the identification information of the client, so that the preset time period and the mobile terminal information which have the corresponding relationship and correspond to the target client are obtained, and then the target mobile terminal information corresponding to the current time period is searched from the preset time period and the mobile terminal information which have the corresponding relationship.
Optionally, in this embodiment, the first client, the preset time period, and the mobile terminal information having the corresponding relationship may be, but are not limited to being, stored in a table form in the database. For example: as shown in fig. 4, if the identifier of the target client is obtained as the client 2, the preset time period and the mobile terminal information corresponding to the client 2 and having the corresponding relationship are found from the table, and then the target mobile terminal information corresponding to the current time period (time period 2) is found as the mobile terminal 1, the mobile terminal 2, and the mobile terminal 3 from the table, the target media resource can be pushed for the client 2 according to the target mobile terminal information.
As an optional solution, the apparatus further includes:
the third obtaining module is used for obtaining second operation information of the mobile terminal reported by a second client and first operation information reported by a first client, wherein the second client is installed on the mobile terminal, the second operation information is used for indicating the mobile terminal to operate the information of the second client, and the first operation information is used for indicating the terminal equipment provided with the first client to operate the information of the first client;
and the determining module is used for determining the first client, the preset time period and the mobile terminal information which have the corresponding relation according to the first operation information and the second operation information.
Optionally, in this embodiment, the second client may include, but is not limited to, a client installed on the mobile terminal, such as: video clients, music clients, browser clients, news clients, instant messaging clients, and the like.
Optionally, in this embodiment, the second client reports the second operation information to the server during operation, the first client also reports the first operation information to the server during operation, and the server obtains the first client, the preset time period, and the mobile terminal information, which have a corresponding relationship, by analyzing the first operation information and the second operation information.
As an optional solution, the determining module includes:
the determining unit is used for determining a second client corresponding to second position information matched with the first position information as a second client having a corresponding relation with a first client corresponding to the first position information, wherein the first operation information comprises first position information, the first position information is used for indicating the position of the first client, the second operation information comprises second position information, and the second position information is used for indicating the position of the second client;
the first acquisition unit is used for acquiring time information and mobile terminal information from second running information of a second client terminal which has a corresponding relation with the first client terminal;
the second acquisition unit is used for acquiring a preset time period to which the time information belongs;
and the establishing unit is used for establishing the first client, the preset time period and the mobile terminal information which have the corresponding relation.
Optionally, in this embodiment, the first client and the second client whose location information matches may be regarded as being in the same location. After the first client and the second client in the same location are found, the time information and the mobile terminal information may be obtained from the second operation information of the second clients, for example: the method and the device can acquire which contents are browsed by which mobile terminal through which second client is used in which time period, so that which second clients correspond to the first client in each preset time period and which characteristics the mobile terminal where the second clients are located has can be analyzed.
As an alternative, the determining unit includes:
the first determining subunit is configured to determine a second client corresponding to second network information that is matched with the first network information as a second client having a corresponding relationship with a first client corresponding to the first network information, where the first location information includes first network information, the first network information is used to indicate a wireless network where the first client is located, the second operation information includes second network information, and the second network information is used to indicate a wireless network where the second client is located; and/or the presence of a gas in the gas,
and the second determining subunit is configured to determine, as a second client having a corresponding relationship with the first client corresponding to the first location information, a second client corresponding to second location information that matches the first location information, where the first location information includes the first location information, the first location information is used to indicate coordinates of a location where the first client is located, the second location information includes the second location information, and the second location information is used to indicate coordinates of a location where the second client is located.
Alternatively, in the present embodiment, the location information of the client may be represented using, but not limited to, network information or location information. Such as: OTT devices and mobile terminals that are connected to the same wireless network may be considered to be in the same location. Alternatively, the OTT device and the mobile terminal having the same location coordinates may be considered to be in the same location.
Optionally, in this embodiment, the second client may, but is not limited to, perform the reporting operation of the second running information when the splash screen advertisement is played.
As an optional scheme, the second obtaining module includes:
a third obtaining unit, configured to obtain quantity information carried in the target mobile terminal information, where the quantity information is used to indicate the quantity of the target mobile terminals;
and the fourth acquisition unit is used for acquiring the target media resource matched with the quantity information.
Optionally, in this embodiment, target media resources matching the number of target mobile terminals may be pushed for the target client.
For example: when a plurality of target mobile terminals exist, each mobile terminal can be matched with one target media resource to play. Or, one target media resource can be matched for every two mobile terminals to play.
As an optional scheme, the second obtaining module includes:
a fifth obtaining unit, configured to obtain preference information carried in the target mobile terminal information, where the preference information is used to indicate a behavior preference of the target mobile terminal;
and a sixth obtaining unit, configured to obtain the target media resource matched with the preference information.
Optionally, in this embodiment, a target media resource matching the preference information of the target mobile terminal may be pushed for the target client.
For example: the preference information may be used to indicate a behavioral preference of the target mobile terminal, for example: a preference of the target mobile terminal to browse a web page, a shopping preference of the target mobile terminal, a preference of the target mobile terminal to watch a video, listen to an audio, and the like.
The application environment of the embodiment of the present invention may refer to the application environment in the above embodiments, but is not described herein again. The embodiment of the invention provides an optional specific application example of the connection method for implementing the real-time communication.
As an alternative embodiment, the above-mentioned pushing method of media resources can be applied, but not limited to, in a scenario of pushing advertisement resources for a video client installed on an OTT device as shown in fig. 6. In the scene, the WIFI name, the shared sign-in frequency of WIFI or the frequency of surfing the internet, the location (LBS information-longitude and latitude of a user), the equipment number (IDFA, IMEI, MAC, SSID), the IP and other information are reported through the APP splash screen advertisement. Reporting the data through all APP splash screen advertisements, recording the online behavior data of 365 days every day, 7 days every week and all Chinese Internet users, and counting and calculating the common living habits, common hobbies and online habits of the users, whether the users are online at home and the like (for example, when a coffee shop WIFI accesses the Internet at 3 o' clock in the afternoon, the users like coffee, and when people are online, the people like to eat hamburgers, which APP in Tencent system can be used in what time period, whether the video OTT end opens to watch videos and the like due to continuous hamburger King WIFI sign-in for many times).
Therefore, through long-term accumulation and analysis of data, the situation that when the Tencent video OTT end is opened and used by users at home, several users are moving at home in the period can be counted and analyzed. It can be concluded that for OTT video large screen advertisements, several people are actually watching the advertisement when the exposure occurs. (currently, in the industry, only the OTT large screen is for a plurality of people, but no media exists, and each OTT video advertisement exposure energy corresponds to a plurality of people watching)
Because of this foundation, we will push the industry to make OTT loose frequency control drops in the future, increasing revenue. Otherwise, the OTT is delivered by the current OTT video advertisement and the advertiser with the frequency limitation of the mobile terminal (with the rapid development of the OTT industry in the last two years, the user value of OTT crowd is more and more valued by the advertiser, but the client does not have good cognition on the structure and the delivery mode of OTT crowd). By the method, the advertiser is informed that there are 2 people in the OTT, and the OTT throwing amount is improved by 1 time and income is also improved by 1 time when the OTT throwing time is 14 months.
In this scenario, as shown in fig. 6, the OTT device may report the first operation information when operating the first client, the Mobile terminal may report the second operation information when operating the second client, and it can be known through statistical analysis of the first operation information and the second operation information that the OTT device, the PAD, the Mobile1, and the Mobile2 belong to the same home WIFI routing MAC address. When detecting a start operation executed on a target client installed on an OTT device, acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to the target client and having a corresponding relationship in response to the start operation includes: if the user of the Mobile terminal PAD is a male 50 years old (M50), the user of the Mobile terminal Mobile1 is a female 45 years old (F45), and the user of the Mobile terminal Mobile2 is a female 15 years old (F15), the target advertisement resources matched with the three users can be obtained, and the target advertisement resources are pushed to the target client. The target client may play the target advertising asset.
According to another aspect of the embodiments of the present invention, there is also provided an electronic device for implementing the pushing of the media resource, as shown in fig. 7, the electronic device includes: one or more processors 702 (only one of which is shown in the figure), in which a computer program is stored, a memory 704, in which a sensor 706, an encoder 708 and a transmission means 710 are arranged to carry out the steps of any of the above-described method embodiments by means of the computer program.
Optionally, in this embodiment, the electronic apparatus may be located in at least one network device of a plurality of network devices of a computer network.
Optionally, in this embodiment, the processor may be configured to execute the following steps by a computer program:
s1, detecting a target operation executed on a target client;
s2, responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in a position where the target client is located in the current time period, and the current time period is a time period to which the time of detecting the target operation belongs in the preset time period;
s3, acquiring target media resources matched with the target mobile terminal information;
and S4, pushing the target media resource to the target client.
Alternatively, it can be understood by those skilled in the art that the structure shown in fig. 7 is only an illustration, and the electronic device may also be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, a Mobile Internet Device (MID), a PAD, and the like. Fig. 7 is a diagram illustrating a structure of the electronic device. For example, the electronic device may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 7, or have a different configuration than shown in FIG. 7.
The memory 704 may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for pushing a media resource in the embodiment of the present invention, and the processor 702 executes various functional applications and data processing by running the software programs and modules stored in the memory 704, that is, implementing the control method of the target component described above. The memory 704 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 704 may further include memory located remotely from the processor 702, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 710 is used for receiving or transmitting data via a network. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 710 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 710 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
Wherein the memory 704 is used for storing, inter alia, application programs.
Embodiments of the present invention also provide a storage medium having a computer program stored therein, wherein the computer program is arranged to perform the steps of any of the above method embodiments when executed.
Alternatively, in the present embodiment, the storage medium may be configured to store a computer program for executing the steps of:
s1, detecting a target operation executed on a target client;
s2, responding to a target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to a target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in a position where the target client is located in the current time period, and the current time period is a time period to which the time of detecting the target operation belongs in the preset time period;
s3, acquiring target media resources matched with the target mobile terminal information;
and S4, pushing the target media resource to the target client.
Optionally, the storage medium is further configured to store a computer program for executing the steps included in the method in the foregoing embodiment, which is not described in detail in this embodiment.
Alternatively, in this embodiment, a person skilled in the art may understand that all or part of the steps in the methods of the foregoing embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (15)

1. A method for pushing a media resource, comprising:
detecting a target operation executed on a target client;
responding to the target operation, and acquiring target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information which correspond to the target client and have a corresponding relation, wherein the target mobile terminal information is used for indicating characteristics of a target mobile terminal existing in a position where the target client is located in the current time period, the current time period is a time period where the time of detecting the target operation belongs to in the preset time period, and the characteristics of the target mobile terminal are the number of the target mobile terminals or preference information of the target mobile terminals;
acquiring a target media resource matched with the target mobile terminal information;
and pushing the target media resource to the target client.
2. The method of claim 1, wherein the obtaining, in response to the target operation, target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to the target client and having a correspondence relationship comprises:
searching the preset time period and the mobile terminal information which have the corresponding relation and correspond to the target client from the first client, the preset time period and the mobile terminal information which have the corresponding relation;
and searching the target mobile terminal information corresponding to the current time period from the preset time period and the mobile terminal information with the corresponding relation.
3. The method according to claim 2, wherein before searching the preset time period and the mobile terminal information having the corresponding relationship corresponding to the target location where the first client is located from the first client having the corresponding relationship, the preset time period and the mobile terminal information, the method further comprises:
acquiring second operation information of a mobile terminal reported by a second client and first operation information reported by a first client, wherein the second client is installed on the mobile terminal, the second operation information is used for indicating the mobile terminal to operate the information of the second client, and the first operation information is used for indicating terminal equipment provided with the first client to operate the information of the first client;
and determining the first client, the preset time period and the mobile terminal information which have the corresponding relation according to the first operation information and the second operation information.
4. The method of claim 3, wherein determining the first client, the preset time period and the mobile terminal information having the corresponding relationship according to the first operation information and the second operation information comprises:
determining a second client corresponding to second location information matched with first location information as a second client having a corresponding relationship with a first client corresponding to the first location information, wherein the first operation information comprises the first location information, the first location information is used for indicating a location where the first client is located, the second operation information comprises the second location information, and the second location information is used for indicating a location where the second client is located;
acquiring time information and mobile terminal information from second running information of the second client having a corresponding relationship with the first client;
acquiring a preset time period to which the time information belongs;
and establishing the first client with the corresponding relation, a preset time period and mobile terminal information.
5. The method of claim 4, wherein determining a second client corresponding to second location information matching first location information as a second client having a correspondence relationship with a first client corresponding to the first location information comprises:
determining a second client corresponding to second network information matched with first network information as a second client having a corresponding relationship with a first client corresponding to the first network information, wherein the first location information comprises the first network information, the first network information is used for indicating a wireless network where the first client is located, the second operation information comprises the second network information, and the second network information is used for indicating a wireless network where the second client is located; and/or the presence of a gas in the gas,
and determining a second client corresponding to second location information matched with the first location information as a second client having a corresponding relationship with a first client corresponding to the first location information, wherein the first location information comprises the first location information, the first location information is used for indicating coordinates of the position of the first client, the second location information comprises the second location information, and the second location information is used for indicating coordinates of the position of the second client.
6. The method according to any one of claims 1 to 5, wherein obtaining the target media resource matching the target mobile terminal information comprises:
acquiring quantity information carried in the target mobile terminal information, wherein the quantity information is used for indicating the quantity of the target mobile terminals;
and acquiring the target media resources matched with the quantity information.
7. The method according to any one of claims 1 to 5, wherein obtaining the target media resource matching the target mobile terminal information comprises:
acquiring preference information carried in the target mobile terminal information, wherein the preference information is used for indicating behavior preference of the target mobile terminal;
and acquiring the target media resource matched with the preference information.
8. A pushing apparatus of a media resource, comprising:
the detection module is used for detecting target operation executed on a target client;
a first obtaining module, configured to obtain, in response to the target operation, target mobile terminal information corresponding to a current time period from a preset time period and mobile terminal information corresponding to the target client and having a corresponding relationship, where the target mobile terminal information is used to indicate a feature of a target mobile terminal existing in a position where the target client is located within the current time period, the current time period is a time period where time when the target operation is detected belongs to in the preset time period, and the feature of the target mobile terminal is the number of the target mobile terminals or preference information of the target mobile terminals;
the second acquisition module is used for acquiring the target media resource matched with the target mobile terminal information;
and the pushing module is used for pushing the target media resource to the target client.
9. The apparatus of claim 8, wherein the first obtaining module comprises:
the first searching unit is used for searching the preset time period and the mobile terminal information which have the corresponding relation and correspond to the target client from the first client, the preset time period and the mobile terminal information which have the corresponding relation;
and the second searching unit is used for searching the target mobile terminal information corresponding to the current time period from the preset time period and the mobile terminal information which have the corresponding relation.
10. The apparatus of claim 9, further comprising:
a third obtaining module, configured to obtain second operation information of the mobile terminal reported by a second client and first operation information reported by the first client, where the second client is installed on the mobile terminal, the second operation information is used to instruct the mobile terminal to operate the second client, and the first operation information is used to instruct a terminal device installed with the first client to operate the first client;
and the determining module is used for determining the first client, the preset time period and the mobile terminal information which have the corresponding relation according to the first operation information and the second operation information.
11. The apparatus of claim 10, wherein the determining module comprises:
the determining unit is configured to determine a second client corresponding to second location information matched with first location information as a second client having a corresponding relationship with a first client corresponding to the first location information, where the first operation information includes the first location information, the first location information is used to indicate a location where the first client is located, the second operation information includes the second location information, and the second location information is used to indicate a location where the second client is located;
a first obtaining unit, configured to obtain time information and mobile terminal information from second operation information of the second client that has a corresponding relationship with the first client;
the second acquisition unit is used for acquiring a preset time period to which the time information belongs;
and the establishing unit is used for establishing the first client with the corresponding relation, the preset time period and the mobile terminal information.
12. The apparatus according to any one of claims 8 to 11, wherein the second obtaining module comprises:
a third obtaining unit, configured to obtain quantity information carried in the target mobile terminal information, where the quantity information is used to indicate the quantity of the target mobile terminals;
and the fourth acquisition unit is used for acquiring the target media resources matched with the quantity information.
13. The apparatus according to any one of claims 8 to 11, wherein the second obtaining module comprises:
a fifth obtaining unit, configured to obtain preference information carried in the target mobile terminal information, where the preference information is used to indicate a behavior preference of the target mobile terminal;
and a sixth obtaining unit, configured to obtain the target media resource matched with the preference information.
14. A storage medium, in which a computer program is stored, wherein the computer program is arranged to perform the method of any of claims 1 to 7 when executed.
15. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method of any of claims 1 to 7 by means of the computer program.
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