CN114782092A - Advertisement putting method, device, equipment, storage medium and computer program - Google Patents
Advertisement putting method, device, equipment, storage medium and computer program Download PDFInfo
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- CN114782092A CN114782092A CN202210430237.8A CN202210430237A CN114782092A CN 114782092 A CN114782092 A CN 114782092A CN 202210430237 A CN202210430237 A CN 202210430237A CN 114782092 A CN114782092 A CN 114782092A
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- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The embodiment of the invention provides an advertisement delivery method, an advertisement delivery device, advertisement delivery equipment, a storage medium and a computer program, which are used for acquiring respective first video characteristic information of various historical videos browsed by a target user in a historical time period and second video characteristic information of a video to be played indicated by the target user; determining a target historical video associated with the video to be played from all historical videos based on the similarity between the first video characteristic information and the second video characteristic information; determining the target delivery times of playing the advertisement when playing the video to be played based on the total browsing duration of the target user browsing the target historical video; determining a target advertisement type of an advertisement played when a video to be played is played based on the similarity between the user characteristic information of the target user and a preset advertisement type; and when the video to be played is played, the advertisements of the target advertisement types are played according to the target putting times. Based on the processing, the advertisement putting mode can be enriched.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to an advertisement delivery method, an advertisement delivery apparatus, an advertisement delivery device, a storage medium, and a computer program.
Background
With the rapid development of computer technology, more and more functions are provided for users by clients, for example, a user can watch videos through a client, and the client can also perform advertisement delivery when the user watches the videos.
In the related art, the client may determine a target advertisement to be delivered according to a service requirement, and when a video watched by the user is played to a designated position, pause playing the video watched by the user, and play the target advertisement, for example, play the target advertisement before the video starts playing, or play the target advertisement when the video watched by the user is played to an intermediate position.
Therefore, in the related art, the advertisement delivery mode is single and constant.
Disclosure of Invention
Embodiments of the present invention provide an advertisement delivery method, an advertisement delivery apparatus, a device, a storage medium, and a computer program, which are used for delivering advertisements in a targeted manner when a user browses videos, so as to enrich the advertisement delivery manner. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided an advertisement delivery method, where the method includes:
acquiring video characteristic information of each historical video browsed by a target user in a historical time period as first video characteristic information, and acquiring video characteristic information of a video to be played indicated by the target user as second video characteristic information;
determining historical videos related to the video to be played from all historical videos as target historical videos based on the similarity between the first video characteristic information and the second video characteristic information;
determining the times of playing the advertisement when the video to be played is played as target delivery times based on the total browsing duration of the target user browsing the target historical video;
determining the advertisement type of the advertisement played when the video to be played is played as a target advertisement type based on the similarity between the user characteristic information of the target user and a preset advertisement type;
and when the video to be played is played, playing the advertisement of the target advertisement type according to the target delivery times.
Optionally, the determining, based on the similarity between the first video feature information and the second video feature information, a historical video associated with the video to be played from each historical video as a target historical video includes:
calculating the similarity between the first video characteristic information of the two historical videos as the similarity between the two historical videos aiming at every two historical videos;
clustering the historical videos to obtain a plurality of video groups based on the similarity among the historical videos; the similarity between historical videos contained in one video group is greater than a preset threshold value;
and determining the historical video in the video group associated with the video to be played as a target historical video based on the similarity between the second video characteristic information and the first video characteristic information of the historical video in each video group.
Optionally, the determining, based on a total browsing duration of the target user browsing the target historical video, a number of times of playing an advertisement when the video to be played is played as a target delivery number of times includes:
determining a preset time interval to which the total browsing time corresponding to the target historical video belongs from each preset time interval as a target time interval;
determining the delivery times corresponding to the target duration interval in the corresponding relation between the preset duration interval and the delivery times, and obtaining the times of playing the advertisement when the video to be played is played as the target delivery times; and the time length contained in the preset time length interval in the corresponding relation is positively correlated with the putting times.
Optionally, when the video to be played is played, playing the advertisement of the target advertisement type according to the target delivery times includes:
calculating the ratio of the duration of the video to be played to the target delivery times to obtain the time interval of playing the advertisement when the video to be played is played;
determining an advertisement putting position in the video to be played based on the determined time interval and the duration of the video to be played;
and in the process of playing the video to be played, when the video to be played is played to the advertisement putting position, playing the advertisement of the target advertisement type.
Optionally, the video feature information of a video includes at least one of:
a video type tag for the video;
the production information of the video comprises: the video publishing time, the identifier of the device generating the video and the identifier of the uploading user uploading the video;
browsing information of the video, wherein the browsing information comprises: the total browsing times and scores corresponding to the videos;
the user characteristic information comprises at least one of:
personal basic information, the personal basic information including: gender, age, and occupation of the target user;
interest information, the interest information comprising: interest labels and interesting video characteristic information of the target users; the video feature information interested by the target user is as follows: the target user browses the video according to the video browsing behavior information;
browsing behavior information, the browsing behavior information comprising: and the target user clicks on behavior information, reviews behavior information and forwards behavior information when browsing the video.
In a second aspect of the present invention, there is also provided an advertisement delivery apparatus, including:
the acquisition module is used for acquiring video characteristic information of each historical video browsed by a target user in a historical time period as first video characteristic information, and acquiring video characteristic information of a video to be played indicated by the target user as second video characteristic information;
a first determining module, configured to determine, based on a similarity between the first video feature information and the second video feature information, a historical video associated with the video to be played from among historical videos, as a target historical video;
the second determining module is used for determining the times of playing the advertisement when the video to be played is played as the target delivery times based on the total browsing duration of the target user browsing the target historical video;
a third determining module, configured to determine, based on a similarity between the user characteristic information of the target user and a preset advertisement type, an advertisement type of an advertisement to be played when the video to be played is played, as a target advertisement type;
and the playing module is used for playing the advertisements of the target advertisement types according to the target putting times when the video to be played is played.
Optionally, the first determining module is specifically configured to calculate, for each two historical videos, a similarity between first video feature information of the two historical videos, where the similarity is used as a similarity between the two historical videos;
clustering the historical videos to obtain a plurality of video groups based on the similarity among the historical videos; the similarity between historical videos contained in one video group is greater than a preset threshold value;
and determining the historical video in the video group associated with the video to be played as the target historical video based on the similarity between the second video characteristic information and the first video characteristic information of the historical video in each video group.
Optionally, the second determining module is specifically configured to determine, from each preset duration interval, a preset duration interval to which a total browsing duration corresponding to the target historical video belongs, as a target duration interval;
determining the delivery times corresponding to the target duration interval in the corresponding relation between the preset duration interval and the delivery times, and obtaining the times of playing the advertisement when the video to be played is played as the target delivery times; and the time length contained in the preset time length interval in the corresponding relation is positively correlated with the putting times.
Optionally, the playing module is specifically configured to calculate a ratio of a duration of the video to be played to the target delivery times, so as to obtain a time interval of playing an advertisement when the video to be played is played;
determining an advertisement putting position in the video to be played based on the determined time interval and the duration of the video to be played;
and in the process of playing the video to be played, when the video to be played is played to the advertisement putting position, playing the advertisement of the target advertisement type.
Optionally, the video feature information of one video includes at least one of:
a video type tag for the video;
the production information of the video comprises: the video publishing time, the identifier of the device generating the video and the identifier of the uploading user uploading the video;
browsing information of the video, wherein the browsing information comprises: the total browsing times and scores corresponding to the videos;
the user characteristic information comprises at least one of:
personal basic information, the personal basic information including: gender, age, and occupation of the target user;
interest information, the interest information comprising: interest labels and interesting video characteristic information of the target users; the video feature information interested by the target user is as follows: the target user browses the video according to the video browsing behavior information;
browsing behavior information, the browsing behavior information comprising: and the approval behavior information, the comment behavior information and the forwarding behavior information of the target user when browsing the video.
In yet another aspect of the present invention, there is also provided an electronic device, including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any of the advertising method steps described above.
In yet another aspect of the present invention, there is also provided a non-transitory computer readable storage medium storing computer instructions for causing the computer to perform any of the advertisement delivery methods described above.
In yet another aspect of the present invention, there is also provided a computer program product comprising a computer program which, when executed by a processor, implements any of the advertisement delivery methods described above.
The advertisement delivery method provided by the embodiment of the invention comprises the steps of obtaining video characteristic information of each historical video browsed by a target user in a historical time period as first video characteristic information, and obtaining video characteristic information of a video to be played indicated by the target user as second video characteristic information; determining historical videos related to the videos to be played from all historical videos as target historical videos based on the similarity between the first video characteristic information and the second video characteristic information; determining the times of playing the advertisement when the video to be played is played based on the total browsing duration of the target user browsing the target historical video, and taking the times as the target delivery times; determining the advertisement type of the advertisement played when the video to be played is played based on the similarity between the user characteristic information of the target user and the preset advertisement type, and taking the advertisement type as the target advertisement type; and when the video to be played is played, the advertisements of the target advertisement types are played according to the target putting times.
Based on the above processing, the total browsing time length of the target user browsing the target historical video may represent the interest degree of the target user in the target historical video, and the target historical video is a video associated with the video to be played, so that the interest degree of the target user in the target historical video is similar to the interest degree of the video to be played, and the target release times are determined based on the total browsing time length corresponding to the target historical video, that is, the target release times are determined based on the interest degree of the target user in the video to be played. And the target advertisement type determined based on the user characteristic information is the advertisement type which is possibly interested by the target user. Furthermore, when the user browses the video to be played, the advertisement of the target advertisement type is played according to the target advertisement playing times, that is, the advertisement playing times can be dynamically adjusted based on the interest degree of the target user in the video to be played, and the advertisement which the target user may be interested in can be played, that is, the advertisement playing can be performed when the user browses the video in a targeted manner, and the advertisement playing mode is enriched.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the prior art descriptions will be briefly described below.
Fig. 1 is a flowchart of an advertisement delivery method provided in an embodiment of the present invention;
fig. 2 is a flowchart of another advertisement delivery method provided in the embodiment of the present invention;
fig. 3 is a flowchart of another advertisement delivery method provided in the embodiment of the present invention;
fig. 4 is a flowchart of another advertisement delivery method provided in the embodiment of the present invention;
FIG. 5 is a flowchart of another advertisement delivery method provided in an embodiment of the present invention;
fig. 6 is a structural diagram of an advertisement delivery apparatus provided in an embodiment of the present invention;
fig. 7 is a structural diagram of an electronic device provided in an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
In the related art, the client may determine a target advertisement to be delivered according to a service requirement, and when a video watched by the user is played to a designated position, pause playing the video watched by the user, and play the target advertisement, for example, play the target advertisement before the video starts playing, or play the target advertisement when the video watched by the user is played to an intermediate position. Therefore, in the related art, the advertisement delivery mode is single and constant.
In order to solve the above technical problem, an embodiment of the present invention provides an advertisement delivery method, where the method is applied to an electronic device, the electronic device may be a client for playing a video, and the client may deliver an advertisement when a target user browses the video according to the method provided by the present invention. Or the electronic device may also be a server corresponding to a client for playing the video, and the server may determine the target delivery times and the target advertisement types corresponding to the target users according to the method provided by the embodiment of the present invention, and send the target delivery times and the target advertisement types to the client, so that the client performs advertisement delivery according to the target delivery times and the target advertisement types when the target users browse the video, and the browsing experience of the user can be improved.
Referring to fig. 1, fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention, where the method may include the following steps:
s101: the method comprises the steps of obtaining video characteristic information of historical videos browsed by a target user in a historical time period as first video characteristic information, and obtaining video characteristic information of videos to be played indicated by the target user as second video characteristic information.
S102: and determining historical videos related to the videos to be played from the historical videos as target historical videos based on the similarity between the first video characteristic information and the second video characteristic information.
S103: and determining the times of playing the advertisement when the video to be played is played based on the total browsing duration of the target user browsing the target historical video, and taking the times as the target putting times.
S104: and determining the advertisement type of the advertisement played when the video to be played is played as the target advertisement type based on the similarity between the user characteristic information of the target user and the preset advertisement type.
S105: and when the video to be played is played, the advertisements of the target advertisement types are played according to the target putting times.
Based on the advertisement delivery method provided by the embodiment of the invention, the total browsing time of the target user browsing the target historical video can represent the interest degree of the target user in the target historical video, the target historical video is a video related to the video to be played, the interest degree of the target user in the target historical video is similar to the interest degree of the video to be played, and the target delivery times are determined based on the total browsing time corresponding to the target historical video, namely the target delivery times are determined based on the interest degree of the target user in the video to be played. And the target advertisement type determined based on the user characteristic information is the advertisement type which is possibly interested by the target user. Furthermore, when the user browses the video to be played, the advertisement of the target advertisement type is played according to the target advertisement playing times, namely, the advertisement playing times can be dynamically adjusted based on the interest degree of the target user on the video to be played, and the advertisement which is possibly interested by the target user can be played, namely, the advertisement playing can be performed when the user browses the video in a targeted manner, the advertisement playing mode is enriched, and the browsing experience of the user can be improved.
For step S101, the target user may be any user who logs in to the electronic device. Or the target user may be a designated user among users logged into the electronic device, for example, a non-member user.
When the target user needs to browse the video, the target user may input a video playing instruction to the electronic device, and correspondingly, the electronic device may determine that the video indicated by the video playing instruction is the video to be played, and acquire video feature information (i.e., second video feature information) of the video to be played.
The electronic device may also determine historical videos that the target user has browsed within a historical period of time, and the historical videos may include at least one of:
PPC (professional-produced Content) videos, such as movie series videos, each have an album ID indicating a production source of the video, for example, the album IDs of multiple episode videos included in the same tv series are both names of the tv series, or the album IDs of multiple episode videos included in the same tv series are both numbers of the tv series.
UGC (User Generated Content) video, for example, video shot and uploaded by a general User himself, and the general User may be a User who has not undergone professional authentication among users who log in the electronic device. The UGC video has an identification of the uploading user that represents the source of production of the video.
A PGC (Professional User Generated Content) video, for example, a video captured and uploaded by a Professional User who is a User who performs Professional authentication, for example, an authenticated photographer User, among users who log in to the electronic device. The PGC video has an identification of the uploading user that represents the source of production of the video.
Then, the electronic device may obtain respective video feature information (i.e., first video feature information) of the respective historical videos. The historical period may be set empirically by a technician, for example, the historical period may be the day closest to the current time, or the historical period may be the three days closest to the current time.
In one embodiment of the invention, the video characteristic information of a video comprises at least one of:
a video type tag for the video. The video type tag of a video may be a keyword (e.g., a topic word, a type tag, etc.) set by an uploading user who uploads the video, and the keyword may indicate the video type and the video content of the video, for example, the keyword indicating the video type of the video may include: actions, antiques, commentary, product evaluations, PPC, UGC, and PUGC, etc., keywords representing the video content of the video may include: actor names, character names, the geographic environment and weather environment in which the characters in the video are located, and the like.
The video production information includes: the publication time of the video, the identification of the device that generated the video, and the identification of the uploading user who uploaded the video. When the video is a PPC video, the production information of the video may further include an album ID of the video. The production information for the video may indicate a production source of the video. The release time of the video may indicate the timeliness of the video. The device that generates the video may be a device that takes the video, or a device that clips the video, or a device that uploads the video.
The browsing information of the video comprises: the total number of views and the score corresponding to the video. The total browsing times of the video are the total browsing times of all the users browsing the video in the historical time period, and the total browsing times corresponding to the video can represent the popularity of the video. The score of the video is the score of the user who has browsed the video, and the score of the video can represent the quality of the video.
With respect to step S102, after the first video feature information and the second video feature information are obtained, the electronic device may determine, based on the first video feature information and the second video feature information, a historical video associated with a video to be played (i.e., a target historical video) from the historical videos in the following manner.
The first method is as follows:
for each historical video, the electronic device may determine whether video feature information identical to the second video feature information exists in the first video feature information of the historical video, and if so, the electronic device may determine that the similarity between the historical video and the video to be played is high, and further determine that the historical video is a target historical video associated with the video to be played.
For example, the second video feature information of the video to be played may include: UGC, movie commentary, upload user is user a, and a score of 9. The historical video comprises: history video 1, history video 2, and history video 3. The first video feature information of the historical video 1 includes: the album ID was 10001 and the total number of views was 100. The first video feature information of the historical video 2 includes: and the product evaluation and uploading user is the user A, and the evaluation is 7. The first video feature information of the historical video 3 includes: the movie narration and upload user is user C.
The first video feature information of the historical video 2 contains video feature information which is the same as the second video feature information, namely, the uploading user is a user A, and the first video feature information of the historical video 3 contains video feature information which is the same as the second video feature information, namely, a movie description. Accordingly, the electronic device may determine that the similarity between the history video 2, the history video 3, and the video to be played is high, and determine that the history video 2 and the history video 3 are the target history video associated with the video to be played.
The second method comprises the following steps:
in an embodiment of the present invention, on the basis of fig. 1, referring to fig. 2, step S102 may include the following steps:
s1021: and calculating the similarity between the first video characteristic information of the two historical videos as the similarity between the two historical videos.
S1022: and clustering the historical videos based on the similarity among the historical videos to obtain a plurality of video groups.
The similarity between the historical videos contained in one video group is larger than a preset threshold value.
S1023: and determining the historical videos in the video groups related to the videos to be played as target historical videos based on the similarity between the second video characteristic information and the first video characteristic information of the historical videos in each video group.
For each history video, the electronic device may perform mapping processing on first video feature information of the history video based on a word2vec (word-to-vector) algorithm to obtain a corresponding feature vector (which may be referred to as a first feature vector). For every two historical videos, the electronic device may calculate a similarity between first feature vectors corresponding to the two historical videos to obtain a similarity between the two historical videos.
Or, for each historical video, the video feature information of the historical video comprises: video type tags, production information, and browsing information for the historical video. The electronic device may perform mapping processing on the video type tag of the historical video to obtain a corresponding feature vector (which may be referred to as a first sub-feature vector), perform mapping processing on the production information of the historical video to obtain a corresponding feature vector (which may be referred to as a second sub-feature vector), and perform mapping processing on the browsing information of the historical video to obtain a corresponding feature vector (which may be referred to as a third sub-feature vector).
For every two historical videos, the electronic device may calculate a similarity between first sub-feature vectors corresponding to the two historical videos (which may be referred to as a first similarity), calculate a similarity between second sub-feature vectors corresponding to the two historical videos (which may be referred to as a second similarity), and calculate a similarity between third sub-feature vectors corresponding to the two historical videos (which may be referred to as a third similarity). The electronic device may calculate a weighted sum of the first similarity, the second similarity, and the third similarity to obtain a similarity between the two historical videos.
Then, the electronic device may cluster the historical videos based on the similarity between every two historical videos to obtain a plurality of video groups. For example, the electronic device may cluster each historical video based on the similarity between every two historical videos and a K-means algorithm to obtain a plurality of video groups.
The electronic device may also perform mapping processing on first video feature information of a video to be played based on a word2vec algorithm to obtain a corresponding feature vector (which may be referred to as a second feature vector). Furthermore, for each video group, the electronic device may calculate a similarity between a first feature vector and a second feature vector of a specified historical video in the video group, so as to obtain a similarity between the video group and the video to be played. The designated historical video in a video group can be the historical video represented by the cluster center of the video group, or can be any one of the historical videos in the video group.
The electronic equipment can determine the historical video in the video group with the maximum similarity to the video to be played as the target historical video associated with the video to be played.
The third method comprises the following steps:
the electronic equipment can calculate the similarity between every two historical videos and the similarity between the video to be played and each historical video, and cluster the historical videos and the video to be played based on the calculated similarity to obtain a plurality of video groups. The way in which the electronic device calculates the similarity between videos may refer to the related description in the embodiment of the second embodiment.
Then, the electronic device may determine a video group to which the video to be played belongs, and determine a history video in the video group to which the video to be played belongs, as a target history video associated with the video to be played.
For step S103, after the target history videos are determined, the electronic device may calculate a sum of browsing durations of the target user browsing the target history videos to obtain a total browsing duration of the target user browsing the target history videos, and determine the target release times based on the total browsing duration corresponding to the target history videos, where the longer the total browsing duration is, the more the corresponding target release times are.
The longer the total browsing time corresponding to the target historical video is, the higher the interest degree of the target user in the target historical video is, the video to be played is associated with the target historical video, and the higher the interest degree of the target user in the video to be played is, and correspondingly, for the video to be played with the higher interest degree of the target user, the longer the browsing time of the target user in the video to be played is, that is, the longer the advertisement putting time can be performed, the more the corresponding advertisement putting times are.
In an embodiment of the present invention, on the basis of fig. 1, referring to fig. 3, step S103 may include the following steps:
s1031: and determining a preset time interval to which the total browsing time corresponding to the target historical video belongs from all preset time intervals as a target time interval.
S1032: and determining the delivery times corresponding to the target duration interval in the corresponding relation between the preset duration interval and the delivery times, and obtaining the times of playing the advertisement when the video to be played is played as the target delivery times.
Wherein, the duration contained in the preset duration interval in the corresponding relation is positively correlated with the putting times.
For example, see table 1, where table 1 is a table of a correspondence between a preset duration interval and a number of impressions. If the total browsing duration corresponding to the target historical video is 100 minutes, the target duration interval to which the total browsing duration corresponding to the target historical video belongs is (90, 120), and the serving times corresponding to the target duration interval (i.e., (90, 120)) is 3 in the corresponding relationship between the preset duration interval and the serving times, it can be determined that the target serving times for playing the advertisement when the video to be played is 3, that is, the advertisement is played 3 times in the process of playing the video to be played.
TABLE 1
| Preset time interval (minutes) | Number of times of delivery |
| (0，30] | 0 |
| (30，60] | 1 |
| (60，90] | 2 |
| (90，120] | 3 |
Based on the above processing, when the target user is a non-member user and the total browsing duration corresponding to the target historical video is longer, the target delivery times determined based on the total browsing duration corresponding to the target historical video is also larger, that is, when the non-member user browses the video, the advertisement playing times are more. When the number of times of playing the advertisement is large, the non-member user may be upgraded to the member user to reduce the played advertisement, that is, the non-member user may be upgraded to the member user, thereby increasing the conversion rate of the member user.
With respect to step S104, after determining the target number of times of advertisement playing when the video to be played is played, the electronic device may further determine an advertisement type of the advertisement playing when the video to be played is played (i.e., a target advertisement type) based on the user characteristic information of the target user.
In one embodiment of the invention, the user characteristic information of the target user comprises at least one of:
the personal basic information may include: gender, age, and occupation of the target user.
Interest information, the interest information comprising: interest labels and interesting video characteristic information of target users; the video characteristic information interested by the target user is as follows: the video browsing behavior information is determined based on the browsing behavior information of the target user for browsing the video. The interest tag of the target user is set when the target user logs in the electronic device for the first time, for example, the interest tag of the target user may include: movies, travel, games, etc.
Browsing behavior information, the browsing behavior information comprising: and the target user clicks on behavior information, reviews behavior information and forwards behavior information when browsing the video.
The electronic device may determine, based on the browsing behavior information of the target user browsing the videos, video feature information that is interested by the target user, for example, determine, from the video feature information of each video that is approved by the target user, the same video feature information as the video feature information that is interested by the target user. Or, the same video characteristic information is determined from the video characteristic information of each video forwarded by the target user and is used as the video characteristic information interested by the target user.
The preset advertisement types may include: cosmetic advertisements, travel product advertisements, living product advertisements, movie advertisements, game application advertisements, reading application advertisements, and the like.
The electronic device may determine the target advertisement type of the advertisement to be delivered when playing the video to be played in the following manner.
Mode 1:
for each preset advertisement type, the electronic device may determine whether user characteristic information corresponding to the preset advertisement type exists in the user characteristic information of the target user, and if so, the electronic device may determine that the preset advertisement type has a higher similarity to the user characteristic information of the target user, and determine that the preset advertisement type is the target advertisement type.
Illustratively, the preset advertisement types may include: cosmetic advertisements, travel product advertisements, living product advertisements, movie advertisements, game application advertisements, reading application advertisements, and the like. The user characteristic information of the target user comprises: woman, age 26, interest tag: travel, video feature information of interest: evaluation of cosmetic products.
And if the user characteristic information (namely the interest label: the travel) corresponding to the travel article advertisement and the user characteristic information (namely the interested video characteristic information: the beauty article evaluation) corresponding to the beauty article advertisement exist in the user characteristic information of the target user, the similarity between the beauty article advertisement and the travel article advertisement and the user characteristic information of the target user can be determined to be higher, and the types of the beauty article advertisement and the travel article advertisement are determined to be the target advertisement types of the advertisements delivered when the videos to be played are played.
Mode 2:
for each preset advertisement type, the electronic device may perform mapping processing on the preset advertisement type based on a word2vec algorithm to obtain a corresponding feature vector (which may be referred to as a third feature vector). The electronic device may also perform mapping processing on the user feature information of the target user based on a word2vec algorithm to obtain a corresponding feature vector (which may be referred to as a fourth feature vector).
Then, the electronic device may calculate a similarity between the fourth feature vector and the third feature vector of each preset advertisement type as a similarity between the user feature information of the target user and the preset advertisement type. Furthermore, the electronic device may determine, from the preset advertisement types, a preset advertisement type having a greater similarity with the user characteristic information of the target user as the target advertisement type. For example, the preset number of preset advertisement types may be determined from the preset advertisement types as the target advertisement types in the order from the greater similarity to the smaller similarity.
In an embodiment of the present invention, on the basis of fig. 1, referring to fig. 4, step S105 may include the following steps:
s1051: and calculating the ratio of the duration of the video to be played to the target delivery times to obtain the time interval for playing the advertisement when the video to be played is played.
S1052: and determining the advertisement putting position in the video to be played based on the determined time interval and the duration of the video to be played.
S1053: in the process of playing the video to be played, when the video to be played is played to the advertisement putting position, the advertisement of the target advertisement type is played.
When the targeted number of impressions is multiple, the advertisement played each time may be the same advertisement, or the advertisement played each time may be a different advertisement of the targeted advertisement type.
Illustratively, the duration of the video to be played is 120 minutes, the target number of impressions is 3, and the time interval for playing the advertisement is 40 minutes, that is, 40 minutes is left between every two times of playing the advertisement.
Accordingly, the electronic device may determine that the 0 th minute of the video to be played, the 40 th minute of the video to be played, and the 80 th minute of the video to be played are advertisement placement positions. Furthermore, the electronic device may play the advertisement of the target advertisement type before playing the video to be played, pause playing the video to be played and playing the advertisement of the target advertisement type when the video to be played is played for 40 minutes, pause playing the video to be played and playing the advertisement of the target advertisement type when the video to be played is played for 80 minutes.
Referring to fig. 5, fig. 5 is a flowchart of another advertisement delivery method provided in the embodiment of the present invention.
When a user watches videos through a client, the client can record the video playing record of the user and upload the playing record for each user, namely upload the playing record of the user to a server.
For example, referring to table 2, table 2 is a video playing record table provided in an embodiment of the present invention.
TABLE 2
| Viewing user ID | Video ID | Uploading a user ID | Duration of play (minutes) |
| 001 | 1001 | A | 30 |
| 002 | 1002 | B | 40 |
| 003 | 1003 | Is free of | 30 |
The play record indicates that the user 001 watched the video 1001, the play time of the video 1001 was 30 minutes, and the uploading user of the video 1001 was user a. User 002 viewed video 1002, the play duration of video 1002 was 40 minutes, and the uploading user of video 1002 was user B. The user 003 has watched the video 1003, and the video 1003 has been played for 30 minutes.
The server may collect the play behavior of the user based on the play record of the user. Furthermore, based on the playing behavior of the user, historical videos watched by the user are grouped to obtain a plurality of video groups, and the playing time length corresponding to each video group is calculated, that is, the total browsing time length of the historical videos browsed by the user in the video group is calculated, so that the playing time length record corresponding to the user is obtained.
For example, referring to table 3, table 3 is a play time length record table provided in an embodiment of the present invention.
TABLE 3
| Viewing user ID | Video group | Duration of play (minutes) |
| 001 | TV drama A | 70 |
| 001 | Upload user B | 100 |
The play time length record indicates that the total browsing time length of the user 001 watching the video included in the drama a is 70 minutes, and the total browsing time length of the user 001 watching the video uploaded by the user B is 100 minutes.
Technical personnel can carry out advertisement putting strategy configuration in advance at the server and generate an advertisement putting strategy interface. The technical staff configures the corresponding relation between the preset time interval and the putting times and the preset advertisement type in the server in advance, and sets an interface for calling the electronic equipment to acquire the corresponding relation between the preset time interval and the putting times and the preset advertisement type.
When a playing instruction of a target user for a video to be played is received, the server calls an advertisement putting strategy interface, and obtains the corresponding relation between a preset time interval and putting times and a preset advertisement type. Furthermore, the server may determine the corresponding target advertisement type based on the play record of the target user, that is, determine the target advertisement type based on the user characteristic information of the target user. The server can also determine a target historical video browsed by the target user based on second video characteristic information of the video to be played and first video characteristic information of the historical video browsed by the target user, determine target delivery times based on the total browsing duration of the target historical video, take the target delivery times and the target advertisement type as advertisement delivery strategies corresponding to the target user, and send the advertisement delivery strategies corresponding to the target user to the client. And after receiving the advertisement putting strategy corresponding to the target user, the client plays the advertisement of the target advertisement type according to the target putting times when playing the video to be played.
Based on the processing, the times of advertisement delivery can be dynamically adjusted based on the interest degree of the target user to the video to be played, the advertisement delivery can be performed in a targeted manner when the video to be played is played for the target user, the advertisement delivery mode is enriched, the advertisement which is possibly interested by the target user can be delivered, the delivered advertisement meets the user requirement, and the user experience can be improved.
Corresponding to the embodiment of the method in fig. 1, referring to fig. 6, fig. 6 is a structural diagram of an advertisement delivery device provided in the embodiment of the present invention, where the device includes:
an obtaining module 601, configured to obtain video feature information of each historical video browsed by a target user in a historical time period, where the video feature information is used as first video feature information, and obtain video feature information of a video to be played, indicated by the target user, as second video feature information;
a first determining module 602, configured to determine, based on a similarity between the first video feature information and the second video feature information, a historical video associated with the video to be played from among historical videos, as a target historical video;
a second determining module 603, configured to determine, based on a total browsing duration of the target user browsing the target historical video, a number of times that an advertisement is played when the video to be played is played, as a target delivery number of times;
a third determining module 604, configured to determine, based on a similarity between the user characteristic information of the target user and a preset advertisement type, an advertisement type of an advertisement that is played when the video to be played is played, as a target advertisement type;
and a playing module 605, configured to play the advertisement of the target advertisement type according to the target delivery times when the video to be played is played.
Optionally, the first determining module 602 is specifically configured to calculate, for each two historical videos, a similarity between first video feature information of the two historical videos as a similarity between the two historical videos;
clustering the historical videos to obtain a plurality of video groups based on the similarity among the historical videos; the similarity among the historical videos contained in one video group is greater than a preset threshold value;
and determining the historical video in the video group associated with the video to be played as a target historical video based on the similarity between the second video characteristic information and the first video characteristic information of the historical video in each video group.
Optionally, the second determining module 603 is specifically configured to determine, from each preset duration interval, a preset duration interval to which the total browsing duration corresponding to the target historical video belongs, as a target duration interval;
determining the delivery times corresponding to the target duration interval in the corresponding relation between the preset duration interval and the delivery times, and obtaining the times of playing the advertisement when the video to be played is played as the target delivery times; and the time length contained in the preset time length interval in the corresponding relation is positively correlated with the putting times.
Optionally, the playing module 605 is specifically configured to calculate a ratio of the duration of the video to be played to the target delivery times, so as to obtain a time interval for playing an advertisement when the video to be played is played;
determining an advertisement putting position in the video to be played based on the determined time interval and the duration of the video to be played;
and in the process of playing the video to be played, when the video to be played is played to the advertisement putting position, playing the advertisement of the target advertisement type.
Optionally, the video feature information of a video includes at least one of:
a video type tag for the video;
the production information of the video comprises: the video publishing time, the identifier of the device generating the video and the identifier of the uploading user uploading the video;
browsing information of the video, wherein the browsing information comprises: the total browsing times and scores corresponding to the videos;
the user characteristic information comprises at least one of:
personal basic information, the personal basic information including: gender, age, and occupation of the target user;
interest information, the interest information comprising: the interest label and the interested video characteristic information of the target user; the video feature information interested by the target user is as follows: the video browsing behavior information is determined based on the browsing behavior information of the target user for browsing the video;
browsing behavior information, the browsing behavior information comprising: and the target user clicks on behavior information, reviews behavior information and forwards behavior information when browsing the video.
Based on the advertisement delivery device provided by the embodiment of the invention, the total browsing time of the target user browsing the target historical video can represent the interest degree of the target user in the target historical video, the target historical video is a video related to the video to be played, the interest degree of the target user in the target historical video is similar to the interest degree of the video to be played, and the target delivery times are determined based on the total browsing time corresponding to the target historical video, namely the target delivery times are determined based on the interest degree of the target user in the video to be played. And the target advertisement type determined based on the user characteristic information is the advertisement type which is possibly interested by the target user. Furthermore, when the user browses the video to be played, the advertisement of the target advertisement type is played according to the target advertisement playing times, that is, the advertisement playing times can be dynamically adjusted based on the interest degree of the target user in the video to be played, and the advertisement which the target user may be interested in can be played, that is, the advertisement playing can be performed when the user browses the video in a targeted manner, and the advertisement playing mode is enriched.
An embodiment of the present invention further provides an electronic device, as shown in fig. 7, including:
at least one processor 701; and
a memory 702 communicatively coupled to the at least one processor 701; wherein, the first and the second end of the pipe are connected with each other,
the memory 702 stores instructions executable by the at least one processor 701 to cause the at least one processor 701 to perform the steps of:
acquiring video characteristic information of each historical video browsed by a target user in a historical time period as first video characteristic information, and acquiring video characteristic information of a video to be played indicated by the target user as second video characteristic information;
determining historical videos related to the video to be played from all historical videos as target historical videos based on the similarity between the first video characteristic information and the second video characteristic information;
determining the times of playing the advertisement when the video to be played is played based on the total browsing duration of the target user browsing the target historical video, and taking the times as target delivery times;
determining the advertisement type of the advertisement played when the video to be played is played based on the similarity between the user characteristic information of the target user and a preset advertisement type, and taking the advertisement type as the target advertisement type;
and when the video to be played is played, the advertisements of the target advertisement type are played according to the target putting times.
In an embodiment of the present invention, the electronic device further includes: a communication bus and a communication interface.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, or discrete hardware components.
Based on the electronic device provided by the embodiment of the invention, the total browsing time of the target user browsing the target historical video can represent the interest degree of the target user in the target historical video, the target historical video is a video related to the video to be played, the interest degree of the target user in the target historical video is similar to the interest degree of the video to be played, and the determined target releasing times are determined based on the total browsing time corresponding to the target historical video, namely the target releasing times are determined based on the interest degree of the target user in the video to be played. And the target advertisement type determined based on the user characteristic information is the advertisement type which is possibly interested by the target user. Furthermore, when the user browses the video to be played, the advertisement of the target advertisement type is played according to the target advertisement frequency, that is, the frequency of advertisement delivery can be dynamically adjusted based on the interest degree of the target user in the video to be played, and the advertisement which is likely to be interested by the target user can be delivered, that is, the advertisement delivery can be performed in a targeted manner when the user browses the video, so that the advertisement delivery mode is enriched.
In yet another embodiment provided by the present invention, a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the advertisement delivery method of any one of the above embodiments is also provided.
In a further embodiment of the present invention, there is also provided a computer program product comprising a computer program which, when executed by a processor, implements the advertisement delivery method of any of the above embodiments.
In the above embodiments, all or part of the implementation may be realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to be performed in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It should be noted that, in this document, relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus, electronic device, computer-readable storage medium, and computer program product embodiments, the description is relatively simple as it is substantially similar to the method embodiments, and reference may be made to some descriptions of the method embodiments for relevant points.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (10)
1. An advertisement delivery method, the method comprising:
acquiring video characteristic information of each historical video browsed by a target user in a historical time period as first video characteristic information, and acquiring video characteristic information of a video to be played indicated by the target user as second video characteristic information;
determining historical videos related to the video to be played from all historical videos as target historical videos based on the similarity between the first video characteristic information and the second video characteristic information;
determining the times of playing the advertisement when the video to be played is played as target delivery times based on the total browsing duration of the target user browsing the target historical video;
determining the advertisement type of the advertisement played when the video to be played is played as a target advertisement type based on the similarity between the user characteristic information of the target user and a preset advertisement type;
and when the video to be played is played, the advertisements of the target advertisement type are played according to the target putting times.
2. The method according to claim 1, wherein the determining, as the target historical video, the historical video associated with the video to be played from among the historical videos based on the similarity between the first video feature information and the second video feature information comprises:
calculating the similarity between the first video characteristic information of the two historical videos as the similarity between the two historical videos aiming at every two historical videos;
clustering the historical videos to obtain a plurality of video groups based on the similarity among the historical videos; the similarity among the historical videos contained in one video group is greater than a preset threshold value;
and determining the historical video in the video group associated with the video to be played as a target historical video based on the similarity between the second video characteristic information and the first video characteristic information of the historical video in each video group.
3. The method according to claim 1, wherein the determining, as the target number of impressions, the number of times of playing the advertisement when the video to be played is played based on the total browsing duration of the target user browsing the target history video comprises:
determining a preset time interval to which the total browsing time corresponding to the target historical video belongs from each preset time interval as a target time interval;
determining the delivery times corresponding to the target duration interval in the corresponding relation between the preset duration interval and the delivery times, and obtaining the times of playing the advertisement when the video to be played is played as the target delivery times; and the time length contained in the preset time length interval in the corresponding relation is positively correlated with the putting times.
4. The method according to claim 1, wherein playing the advertisement of the target advertisement type according to the target number of impressions while playing the video to be played comprises:
calculating the ratio of the duration of the video to be played to the target delivery times to obtain the time interval of playing the advertisement when the video to be played is played;
determining an advertisement putting position in the video to be played based on the determined time interval and the duration of the video to be played;
and in the process of playing the video to be played, when the video to be played is played to the advertisement putting position, playing the advertisement of the target advertisement type.
5. The method of claim 1, wherein the video characteristic information of a video comprises at least one of:
a video type tag for the video;
the production information of the video comprises: the video publishing time, the identifier of the device generating the video and the identifier of the uploading user uploading the video;
browsing information of the video, wherein the browsing information comprises: the total browsing times and scores corresponding to the videos;
the user characteristic information comprises at least one of:
personal basic information, the personal basic information including: gender, age, and occupation of the target user;
interest information, the interest information comprising: the interest label and the interested video characteristic information of the target user; the video feature information interested by the target user is as follows: the video browsing behavior information is determined based on the browsing behavior information of the target user for browsing the video;
browsing behavior information, the browsing behavior information comprising: and the target user clicks on behavior information, reviews behavior information and forwards behavior information when browsing the video.
6. An advertising device, the device comprising:
the acquisition module is used for acquiring video characteristic information of each historical video browsed by a target user in a historical time period as first video characteristic information, and acquiring video characteristic information of a video to be played indicated by the target user as second video characteristic information;
a first determining module, configured to determine, based on a similarity between the first video feature information and the second video feature information, a historical video associated with the video to be played from among historical videos, as a target historical video;
the second determination module is used for determining the times of playing the advertisements when the videos to be played are played as target delivery times based on the total browsing duration of the target users browsing the target historical videos;
a third determining module, configured to determine, based on a similarity between the user characteristic information of the target user and a preset advertisement type, an advertisement type of an advertisement to be played when the video to be played is played, as a target advertisement type;
and the playing module is used for playing the advertisements of the target advertisement types according to the target putting times when the video to be played is played.
7. The apparatus according to claim 6, wherein the first determining module is specifically configured to calculate, for each two historical videos, a similarity between first video feature information of the two historical videos as a similarity between the two historical videos;
clustering the historical videos to obtain a plurality of video groups based on the similarity among the historical videos; the similarity among the historical videos contained in one video group is greater than a preset threshold value;
and determining the historical video in the video group associated with the video to be played as a target historical video based on the similarity between the second video characteristic information and the first video characteristic information of the historical video in each video group.
8. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-5.
9. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-5.
10. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of claims 1-5.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115834945A (en) * | 2022-11-02 | 2023-03-21 | 北京奇艺世纪科技有限公司 | Information flow advertisement display method and device, electronic equipment and storage medium |
| CN116091132A (en) * | 2023-04-06 | 2023-05-09 | 深圳市亲邻科技有限公司 | Advertisement putting effect determining method, device, medium and equipment |
| CN116757751A (en) * | 2023-06-06 | 2023-09-15 | 杭州悦蓝互联科技股份有限公司 | Marketing advertisement accurate delivery method and system based on AI |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115834945A (en) * | 2022-11-02 | 2023-03-21 | 北京奇艺世纪科技有限公司 | Information flow advertisement display method and device, electronic equipment and storage medium |
| CN116091132A (en) * | 2023-04-06 | 2023-05-09 | 深圳市亲邻科技有限公司 | Advertisement putting effect determining method, device, medium and equipment |
| CN116757751A (en) * | 2023-06-06 | 2023-09-15 | 杭州悦蓝互联科技股份有限公司 | Marketing advertisement accurate delivery method and system based on AI |
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