CN107172178A - A kind of content delivery method and device - Google Patents
A kind of content delivery method and device Download PDFInfo
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- CN107172178A CN107172178A CN201710412688.8A CN201710412688A CN107172178A CN 107172178 A CN107172178 A CN 107172178A CN 201710412688 A CN201710412688 A CN 201710412688A CN 107172178 A CN107172178 A CN 107172178A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
This application provides a kind of content delivery method, this method includes：Obtain the attribute tags that user terminal shows content；Obtain the attribute tags of the incidence relation user for the user for logging in the user terminal；The attribute tags of the content and the attribute tags of the incidence relation user are compared, it is determined that the incidence relation user with the content matching；And send the user profile of the incidence relation user with the content matching of determination to the user terminal, so as to user profile described in the user terminal displays.Present invention also provides the device for performing the above method.
Description
Technical field
The application is related to areas of information technology, more particularly to a kind of content delivery method and performs the content delivery method
Device.
Background technology
With the development of internet, when we watch a film liked or news first interested, when
It can often want to be shared with good friend, but we can not accurately know which good friend can more feel to this film or news in fact
Interest, accurately recommends therefore, it is impossible to realize.
The content of the invention
Present application example proposes a kind of content delivery method, and this method includes：Obtain user terminal and show content
Attribute tags；Obtain the attribute tags of the incidence relation user for the user for logging in the user terminal；By the attribute of the content
Label and the attribute tags of the incidence relation user are compared, it is determined that the incidence relation user with the content matching；With
And send the user profile of the incidence relation user with the content matching of determination to the user terminal, used so as to described
Family terminal shows the user profile.
Present application example also proposed a kind of content delivery method, and this method includes：The reception server send with being opened up
Show the user profile for the incidence relation user that content matches；The incidence relation user is shown in the predeterminated position of display interface
User profile；And the user profile of the first incidence relation user clicked in response to user share operation, activate with it is described
The dialog box of first incidence relation user, the storage address for forwarding the content by the dialog box is closed to described first
Join relational users.
Present application example additionally provides a kind of server, and the server includes：
First acquisition module, the attribute tags of content are shown for obtaining user terminal；
Second acquisition module, the attribute tags of the incidence relation user for obtaining the user for logging in the user terminal；
Matching module, for the attribute tags of the content and the attribute tags of the incidence relation user to be compared
Compared with it is determined that the incidence relation user with the content matching；And
Feedback module, for the user profile of the incidence relation user with the content matching of determination to be sent to described
User terminal, so as to user profile described in the user terminal displays.
Present application example additionally provides a kind of user terminal, and the user terminal includes：
Receiving module, user's letter of the incidence relation user matched with shown content sent for the reception server
Breath；
Display module, the user profile for showing the incidence relation user in the predeterminated position of display interface；
Forwarding module, the user profile that the first incidence relation user is clicked in response to user shares operation, activates and institute
The dialog box of the first incidence relation user is stated, the storage address of the content is forwarded to described first by the dialog box
Incidence relation user.
Present application example additionally provides a kind of computer-readable recording medium, is stored thereon with computer instruction, wherein, institute
State the step of realizing any of the above-described method when computer instruction is executed by processor.
By the above method, the content that server can currently be browsed according to user determines the incidence relation user of the user
In incidence relation user with the content matching, and feed back to user terminal, thus, user can be to these incidence relations user
Recommend the content, therefore, on the one hand this content sender case make it that commending contents are more accurate, have Objective, can be it
Incidence relation user recommends to be more suitable for their content.On the other hand, client device can also be improved by this method
With the treatment effeciency of server, it is to avoid inefficent repeated interaction between user terminal and server, hardware is saved
And electric power resource.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, without having to pay creative labor, may be used also
To obtain other accompanying drawings according to these accompanying drawings.
Fig. 1 is the system structure diagram of the example of the application one；
Fig. 2 is the content delivery method flow chart of the example of the application one；
Fig. 3 is the displaying and the interface of the higher good friend of currently browsed content matching degree described in the example of the application one
Example；
Fig. 4 is the method flow diagram of the determination user property label of the example of the application one；
Fig. 5 is the content delivery method flow chart of the example of the application one；
Fig. 6 is the examples of interfaces by Multimedia Recommendation to good friend described in the example of the application one；
Fig. 7 is the server architecture schematic diagram of the example of the application one；
Fig. 8 is the hardware architecture diagram of the server of the example of the application one；And
Fig. 9 is the structural representation of the user terminal of one example of application.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.Based on this
Embodiment in invention, the every other reality that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example is applied, the scope of protection of the invention is belonged to.
In order to succinct and directly perceived on describing, hereafter by describing some representational embodiments come to the solution of the present invention
It is illustrated.Substantial amounts of details is only used for help and understands the solution of the present invention in embodiment.However, it will be apparent that the technology of the present invention
Scheme can be not limited to these details when realizing.In order to avoid unnecessarily having obscured the solution of the present invention, some embodiment party
Formula is not described meticulously, but only gives framework.Hereinafter, " comprising " refers to " include but is not limited to ", " root
According to ... " refer to " according at least to ..., but be not limited to according only to ... ".Hereinafter it is not specifically stated the quantity of a composition
When, it is meant that it can also be multiple that the composition, which can be one, or can be regarded as at least one.
Find that current commending contents are all by providing a user film in the process of research in present inventor
Share link, above-mentioned user realizes by clicking on to share link and share circle of friends, good friend or friend group, microblogging or space
, and this content recommendation method is generally all the mode of similar broadcast, not Objective, therefore, lack precision and
It is interactive low.Sometimes, the content recommended not necessarily is adapted to the good friend, and puzzlement is caused to the good friend.
In this application, above-mentioned good friend refers to the other users that incidence relation is established with some user.For example, for
Family A and user B, just can mutually send immediately if user A and user B establish incidence relation, between user A and user B
Message, user A can also check the broadcast message of user B issues, and user B can also check broadcast message of user A issues etc.
Deng.In this case, good friend just can be mutually referred to as between user A and user B.In this application, can also be by user A and use
Family B is mutually referred to as incidence relation user.Such as, wechat good friend, QQ good friends, microblogging good friend etc. are associated all referring to being established with itself
The incidence relation user of relation.
In order to solve the above problems, the example of the application proposes a kind of content delivery method, and this method can be at some
When user watches some content, watched according to the user content attribute and the user relevant user attribute
From find in relevant user and watch the incidence relation user that content matches, and provide the user commending contents
Interface, make it possible to easily by the commending contents watched to the incidence relation user that is found by the above method.This is interior
On the one hand hold recommendation method can cause commending contents to be effectively, on the other hand precisely more that good friend's inter-drain is logical and set up one
Bridge, topic is provided for it, can also improve the liveness that user shares.
Wherein, in some examples of the application, the above can specifically refer to the multimedias such as audio, video, picture
Content, or the content of text or video/audio/picture etc. such as the news comprising word, article are combined with word and wrapped
Content containing information etc..The attribute of the above can typically refer to the attribute tags of content, typically content when delivering by
The label related to the content that publisher is set, for example, title, type and author, publisher of content etc. can be included
Related personnel's information etc..These attribute tags generally can as the content mark, be generally used for the classification to content with
And retrieval.Certainly, the label of content can also constantly be added by user during the content is browsed, thus more enrich and
Comprehensively.
In some examples of the application, the attribute of above-mentioned user is obtained according to the user data of analysis user.On
Stating user data can specifically refer to that user carries out the data produced during various operations on the internet.These data can
To characterize the attribute and interest of user to a certain extent.Above-mentioned user data can include but is not limited to the video observing of user
See that record data, music listen to record data, article or news browing record data, social platform public number focused data, net
Page browses record data and on line record data etc. of purchase commodity.Carried out by the user data to each user
Analysis can obtain the attribute tags of user to identify the attribute and interest of user.
Because in the example of the application, user carries out commending contents to its incidence relation user and depended on according to its association
The user property label that the user data of relational users is obtained, therefore, this commending contents scheme are on the one hand more accurate, there is mesh
Mark property, can recommend the content being more suitable for for its incidence relation user.On the other hand, visitor can also be improved by this method
The treatment effeciency of family end equipment and server, it is to avoid the repeated interaction between user terminal and server, it also avoid not having
The issue of the broadcast message of target audience, saves hardware and electric power resource.
Fig. 1 shows the system structure diagram that the content recommendation method described in some examples of the application is applicable.Such as Fig. 1
Shown, the system of the application at least includes：User terminal 11, network 12, server 13 and database 14.
In some examples of the application, above-mentioned user terminal 11 can be intelligent television, personal computer (PC), notes
The intelligent mobile terminal equipment such as the intelligent terminals such as this computer or smart mobile phone, PAD or tablet personal computer.Typically
In the case of, various application software can be installed on user terminal 11, watched being used for of being currently needed for using including user
The application software of the word such as the videos such as film, TV programme, programme televised live and news, focus, comment and/or image content.
In description later, describe for convenience, user will be used or the application software that uses to be referred to as intended application soft
Part.
Network 12 can include cable network and wireless network.As shown in figure 1, in access network side, user terminal 11 can
Wirelessly or wired mode is linked into network 13；And in core net side, server 13 generally by
Wired mode is connected to network 13.Certainly, server 13 can also wirelessly be connected to network 12.
Server 13 is the server of above-mentioned intended application software, for example, it may be multimedia server, such as Tengxun are regarded
The server of frequency；Can also be the content server for providing the user word and/or picture content recommendation, for example, Tengxun's news
Server etc..Server 12 provides the user service and content together with user terminal 11, for example, playing video, audio
And video program recommendation, word and/or image content such as recommend at the service.
Database 14 is used to store the data related to above-mentioned intended application software, the account information of such as user, Qi Guan
Join the account information of relational users.Database 14 can be in the manner shown in figure 1 independently of server 13, and server 13 can be straight
Connect or by other server accessing databases 14.Database 14 can also be integrated with server 13.Above-mentioned data
Storehouse 14 can also further safeguard the attribute tags of each user obtained according to the user data of each user.
Under the premise of herein, based on the system architecture shown in above-mentioned Fig. 1, the example of the application provides a kind of content sender
Method.Fig. 2 shows the flow chart for the content delivery method that present application example is provided.As shown in Fig. 2 this method can be by server
13 perform, and comprise the following steps：
Step 201：Obtain the attribute tags that user terminal shows content.
As it was previously stated, the above refers to the content that user is being browsed by user terminal, can refer to audio and/or
The content of multimedia such as video and/or picture or comprising content of text such as words, can also be content of multimedia and text
The combination of content.Category that teachings herein is included simultaneously is not limited.Generally, in some examples of the application, these
Content can add some attribute tags when issue by its publisher or reader/spectators, for marking its attribute or spy
Point, can be used for the content is classified or retrieved.For example, marking out the keyword or type or correlation of its content
Information of personnel etc..
By taking content of multimedia as an example, in some instances, the multimedia attribute tags are typically content of multimedia in throwing
The label related to the content of multimedia set when putting by publisher, for example, title, the type of content of multimedia can be included
Deng content information and featured performer, director, film-making, publisher etc. related personnel's information etc..These attribute tags are usual
Can as the content of multimedia mark, be generally used for the classification and retrieval to content of multimedia.
Above-mentioned attribute tags can be generally stored together as the additional information of content with content, therefore, in the application
In, some content of multimedia is played to the request of server 13 by user terminal 11 in user or asked in some text
Rong Shi, it will usually the mark that institute's request content will be included in a content requests, the content requests is sent to server 13.This
When, server 13 can obtain the attribute tags of the content according to the mark of the content included in the content requests.
Step 202：Obtain the attribute tags of the incidence relation user for the user for logging in the user terminal.
In some instances, user generally needs when watching multimedia using the intended application software on user terminal 11
Use the user profile such as user name and password to watch multimedia after logging in, swept even with currently popular
Code such as logs at the mode, user's actual input for also completing user profile by way of the graphic codes such as barcode scanning Quick Response Code.So as to
The user profile that server 13 can be inputted according to above-mentioned user when logging in, searches in database 14 and obtains above-mentioned user
Incidence relation user user profile, for example, its incidence relation user user mark etc..
Further, server 13 can also be obtained according to the user profile of its incidence relation user from above-mentioned database 14
The attribute tags of each user safeguarded by database 14.As it was previously stated, the attribute tags of above-mentioned user can refer to according to
The label related with feature to the attribute of the user that user data is obtained, for example, can be often clear on the internet by the user
The attribute tags of the content look at are determined.On the determination method of the attribute tags of user, hereinafter it will be described in detail.
In some instances, the user profile that user inputs when server 13 is logged in is set when server 13 is registered
, now, server 13 and the database of its own can just safeguard the user profile of user and the incidence relation of the user
The mark of user profile, such as user.In this case, server 13 can be directly according to the information of user from database 14
Obtain the user profile of its incidence relation user.If the database 14 of itself stores the attribute tags of each user,
Then server 13 can directly obtain the attribute tags of its incidence relation user according to the user profile of its incidence relation user.And
If the database 14 of itself does not store the attribute tags of each user, server 13 will be obtained according to from database 14
Its incidence relation user user profile, from other be used for safeguard user property label server and database in obtain it
The attribute tags of incidence relation user.
In other examples, user is not to be registered in server 13 in the user profile of server log, but
Registered in third-party server, now, server 13 and the database of its own may not safeguard the account information of user
And the incidence relation user profile of user.In this case, server 13 will be with safeguarding that the server of user profile is carried out
Communication completes the proof of identity of user and obtains incidence relation user profile and the operation of attribute tags of the user.At these
In example, database 14 specifically refers to the database for safeguarding user profile.For example, generally user can use the account of wechat
Number log Tengxun video server, now, because Tengxun's video server may not store the wechat account letter of user
The information such as breath and its wechat friend information, in this case, Tengxun's video server need to be linked up with wechat server,
Carry out the proof of identity of user and the user profile of the user-association relational users is obtained from the database of wechat platform.This
When, database 14 can specifically refer to the database that user profile is safeguarded in wechat platform.If in addition, the server of wechat and
Database does not safeguard the attribute tags of user yet, but safeguards that then server 13 will take according to from wechat by other server
The user profile for the user-association relational users that business device is obtained, the attribute of these incidence relations user is obtained from other servers
Label.
Step 203：The attribute tags of the content and the attribute tags of the incidence relation user of the user are compared
Compared with it is determined that the incidence relation user with the content matching.
In some instances, for each incidence relation user of above-mentioned user an attributes match degree can be set to count
Device, for recording the matching degree between incidence relation user and the above.In operation, its initial value can be designated as
Zero.Server 13 carries out the attribute tags of each attribute tags of the above and some incidence relation user one by one
Match somebody with somebody, whenever an attribute tags of the above and the same or like attribute tags of incidence relation user, by this
The attributes match degree counter of incidence relation user adds one, until having compared all properties label of the above and above-mentioned association
The attribute tags of relational users.It is above-mentioned identical to refer to that attribute tags are identical on word；It is above-mentioned it is close refer to attribute tags containing
It is identical in justice.For example, the attribute tags of content are " South Korean TV soaps ", the attribute tags of incidence relation user are also " South Korean TV soaps ", then it is assumed that
The two is identical.In another example, the attribute tags of content are " South Korean TV soaps ", and the attribute tags of incidence relation user are " South Korean TV soaps fan ", two
Person is not fully identical on word, but essentially identical in implication, then it is assumed that the two is close.Attribute tags are all being compared
After complete, the numerical value of the matching degree counter is the matching degree of incidence relation user and the above.Likewise, server
13 by the above method can obtain above-mentioned user relevant user and the above matching degree.According to what is obtained
Relevant user and the above matching degree, server 13 is that can determine that incidence relation use match with the above
Family.
In some examples of the application, the incidence relation user matched with the above can refer to that institute is relevant
With the N number of incidence relation user of matching degree highest of the above in user.Wherein, N is natural number, and its concrete numerical value can be pre-
First set.Number of users in the list for the user to be recommended that N size major control is shown at user terminal 11, such as 5.
In other examples of the application, the incidence relation user matched with the above can refer to that institute is relevant and close
It is that matching degree in user with the above is more than the incidence relation user of threshold value set in advance.
Step 204：The user profile of the incidence relation user with the content matching of determination is sent to the user
User terminal 11, so that the user terminal 11 shows the user profile.
In some examples of the application, above-mentioned user profile can be user's mark and/or user's head portrait.User terminal
11 after the user profile of above-mentioned incidence relation user is received, by the user information revealing of above-mentioned incidence relation user in viewing
The predeterminated position at interface.For example, the head portrait or mark of these incidence relations user are shown in the predeterminated position for watching program etc.
Deng.
Such as, Fig. 3 shows the example at an interface for showing the incidence relation user matched with content recommendation, this
In, in the example, incidence relation user is referred to as " good friend ".As shown in figure 3, user uses the player plays of user terminal 11
One cartoon, broadcast interface 301 is used for the picture for showing above-mentioned cartoon, and playlist interface 302 shows above-mentioned multimedia
Episode list, ranking list 303, which is used to show, currently compares popular multimedia ranking list, when server 13 is by above-mentioned cartoon
After attribute tags are matched with the attribute tags of the good friend of above-mentioned user, higher good of TOP V matching degree is obtained according to predetermined threshold value
Friend, is sent to user terminal 11, so that user terminal 11 is in friend recommendation by the user name of the higher good friend of this five matching degrees
The head portrait 306 of above-mentioned five good friends, such as QQ head portraits or wechat head portrait, while at friend recommendation interface are shown on interface 304
304 top display reminding information 305 " your good friends can also may like, and be shared with them " are to point out above-mentioned user
Above-mentioned cartoon is shared with its good friend.
Fig. 4 shows the flow chart for the method for setting up user property label.This method can be performed by server 13, also may be used
To be performed by other servers.When being performed by other servers, server 13 can be according to the user profile of user from the clothes
The attribute tags of user are obtained in business device.As shown in figure 4, this method may comprise steps of：
Step 401：Collect the user data of each user.
In some instances, user when carrying out various operations on the internet using user terminal 11, and generally requiring makes
Could be watched after being logged in user name, server 13 can collect the user data of above-mentioned user, and using above-mentioned user name as
Index is preserved to database 14.Wherein, above-mentioned user name can be the instant messaging application software such as wechat, QQ user account, postal
Case account and telephone number etc..
As it was previously stated, above-mentioned user data can specifically refer to that user carries out producing during various operations on the internet
Raw data, video-see record data, the music that can include but is not limited to user is listened to record data, article or news and read
Read record data, social platform public number focused data, the record for browsing record data and buying commodity on line of webpage
Data etc..
Wherein, above-mentioned video-see record data can include the parameters such as video name, video classification and featured performer,
Above-mentioned music, which listens to record data, can include musical designation, music type, which country belongs to and sings personnel's title, make
The parameters such as bent person and songwriter, above-mentioned article or news browing record data can include the title of article or news, article or
The parameters such as the keyword in the type and article or news content of news, the focused data of above-mentioned social platform public number can be with
The ginsengs such as title, the type of the public number of concern and the offer Merchant name of public number of concern of the public number including concern
Number, above-mentioned webpage browses record and can include buying commodity on the parameters such as the article name that browses and web site name, above-mentioned line
Record data can include the trade name of purchase, the parameter such as classification and the web site name that passes through of purchase commodity.
Such as, the multimedia of user's viewing is TV play " descendant of the sun ", and server then records the multimedia of the user
Viewing record includes：" descendant of the sun ", " movie and television play ", " South Korean TV soaps " and the parameter such as " Song Zhongji ", " Song Huiqiao " are as above-mentioned
The user data of user, and the user data is preserved into database with the entitled index of the user of above-mentioned user.
Step 402：The attribute tags of each user are obtained according to collection user data.
In some instances, after the above-mentioned user data that server 13 is collected into, to above-mentioned user data carry out statistics and
Polymerization is classified to obtain the attribute tags of above-mentioned user, wherein, every user can have one or more attribute tags.
Such as, the multimedia of user's viewing is TV play " descendant of the sun ", and server 13 records many of the user
Media viewing record includes：Parameter conducts such as " descendants of the sun ", " movie and television play ", " South Korean TV soaps ", " Song Zhongji " and " Song Huiqiao "
The user data of above-mentioned user.Then, above-mentioned user has browsed one entitled " long time no see again！Song Zhongji flies Jizhou Island and accompanied
CEO " news report article, the article browing record that server 13 records above-mentioned user includes：" long time no see！Song Zhongji flies
Jizhou Island accompanies the parameter such as CEO ", " entertainment newses ", " Song Zhongji " as the user data of above-mentioned user.Server 13 is collected into
State after user data, it is larger by statistics acquisition " Song Zhongji " this parameter weight in the user data of above-mentioned user, therefore
" Song Zhongji controls " can be obtained as the attribute tags of above-mentioned user.
Step 403：The attribute tags that index preserves each obtained user are designated with each user.
In some instances, server 13 is after the attribute tags of one or more users are obtained, by said one or
The attribute tags of multiple users are designated index with the user of above-mentioned one or more users and preserve one or more users'
User property.It should be noted that the process of setting up of above-mentioned attribute tags is also a lasting process, namely over time
Passage, the user data produced by the operation of user on the internet is also more and more, therefore can be periodically according to these
User data produces new attribute tags to substitute original all or part of attribute tags, and can thus set up user's
Property system safeguards the attribute tags of each user.The property system can allow to be designated index to user property with user
Label such as is inquired about, is changed, added and deleted at the operation.
Such as, server 13 can set up the user property system of following form：
User's mark 1：Attribute tags 1, attribute tags 2, attribute tags 3 ...
User's mark 2：Attribute tags 1, attribute tags 2, attribute tags 3 ...
User's mark 3：Attribute tags 1, attribute tags 2, attribute tags 3 ...
It should be noted that the form of above-mentioned user property system is all merely illustrative, the application is not intended to limit use
Family property system only can be above-mentioned form.
The example of the application additionally provides a kind of content recommendation method.Fig. 5 shows that the content that present application example is provided is pushed away
Recommend the flow chart of method.As shown in figure 5, this method can be performed by user terminal 11, comprise the following steps：
Step 501：The user profile for the incidence relation user matched with shown content that the reception server 13 is sent,
And show the user profile of the incidence relation user in the predeterminated position of display interface.
In some instances, the user profile of the incidence relation user can be the head portrait of the incidence relation user
And/or user mark etc. information.
Still by taking Fig. 3 as an example, in the example, incidence relation user is referred to as " good friend ".When user terminal 11 receives service
After the TOP V good friend higher with above-mentioned cartoon attribute tags matching degree that device 13 is sent, user terminal 11 is in friend recommendation circle
The head portrait 306 of above-mentioned five good friends, such as QQ head portraits or wechat head portrait, while at friend recommendation interface 304 are shown on face 304
Top display reminding information 305 " your good friends can also may like, and be shared with them " is to point out above-mentioned user will
Above-mentioned cartoon is shared with its good friend.
Step 502：The identification information that one of incidence relation user is clicked in response to user shares operation, activation and
The dialog box of incidence relation user, the address of the content is forwarded to incidence relation user by the dialog box.
In some instances, the incidence relation user with the content matching shown below the page of user's browsing content
User profile (such as head portrait) in be configured with redirected link, clicking on one of incidence relation user in response to user (also may be used
Referred to as the first incidence relation user) user profile share operation, user terminal 11 is according to the first incidence relation user's
The application program that redirected link activation in user profile is communicated with the first incidence relation user；According to first association
The user profile of relational users opens the dialog box with the first incidence relation user in the application program of activation, such as micro-
Letter or QQ dialog boxs；Generate the message of the storage address comprising the content of predetermined format；And by the message arrangement of generation
In the input frame of above-mentioned dialog box.The form of above-mentioned message can be that the form of system default or user make by oneself
The form of justice.Hereafter, if user clicks on the send key of dialog box, the transmission in response to the user is operated, and user is whole
End 11 sends the message to the server of the application program, such as wechat server or QQ servers are turned by the server
Send out message described to above-mentioned first incidence relation user.Before transmitting, user can carry out secondary to the message in input frame
Editor.
Such as, Fig. 6 shows one by the example by Multimedia Recommendation to good friend.Here, in the example, by incidence relation
User is referred to as " good friend ".As shown in fig. 6, sharing operation, the basis of user terminal 11 in response to user's click good friend's Xiao Ming's head portrait
The redirected link in Xiao Ming's head portrait, pull-up wechat client application are configured, and opens the dialog box 601 with good friend Xiao Ming, together
When the address 603 of above-mentioned cartoon is configured in the input frame of dialog box 601, while also in the lower section of cartoon address 603
Show the prompting message " this cartoon, super good to see, you may also like, and come together to see " of predetermined format.In response to above-mentioned
User clicks on the send button 602 of the lower section of dialog box 601, and wechat client application sends above-mentioned message to wechat service
Device.Then the message of address 603 of the wechat server comprising above-mentioned cartoon is sent to good friend Xiao Ming, to be pushed away to good friend Xiao Ming
Recommend.As can be seen from Figure 6 above-mentioned dialog box 601, which additionally provides X button 604, can make above-mentioned user close dialog
Close.
Certainly, in other examples of the application, when user clicks on the user profile of some incidence relation user, use
The message that family terminal 11 can also directly transmit predetermined format gives user selected incidence relation user.Now, in response to
What the user profile of the first incidence relation user was clicked at family shares operation, and user terminal 11 is according to the mark of the first incidence relation user
Know the application program that the activation of the redirected link in information is communicated with the first incidence relation user, used according to the first incidence relation
Dialog box in the user profile opening application program at family with the first incidence relation user, such as wechat or QQ dialog boxs,
The message of the storage address comprising the content of predetermined format is generated, while the message of generation is sent out by the dialog box
Give the first incidence relation user.
The number of users that user is dependent on the good friend to good friend's progress commending contents can be seen that by above technical scheme
According to, therefore, this commending contents scheme is on the one hand more accurate, there is Objective, the content that can be more suitable for for friend recommendation,
On the other hand the treatment effeciency of client device and server can also be improved by this method, it is to avoid user terminal kimonos
Frequent interaction between business device, saves hardware and electric power resource.
The method of correspondence above commending contents, present invention also provides the content recommendation service device 700 for realizing the above method.
In some examples of the application, the structure that the above-mentioned server 700 for realizing content recommendation method can be as shown in Figure 7
Figure is realized, including the first acquisition module 701, the second acquisition module 702, matching module 703 and feedback module 704, each module
Function is as follows：
First acquisition module 701, the attribute tags of content are shown for obtaining user terminal；
Second acquisition module 702, the attribute mark of the incidence relation user for obtaining the user for logging in the user terminal
Label；
Matching module 703, for the attribute tags of the attribute tags of the content and the incidence relation user to be carried out
Compare, it is determined that the incidence relation user with the content matching；And
Feedback module 704, for by the user profile of the incidence relation user with the content matching of determination send to
The user terminal of the user, so as to user profile described in the user terminal displays.
In some instances, first acquisition module 701 can show the content identification of content according to user terminal
Obtain the attribute tags of the content.Wherein, the attribute tags can include the title of the content, type, attribute and
Related personnel's information etc..
In some instances, the user profile that inputs is obtained when second acquisition module 702 is according to the User logs in
The user relevant user user profile；And according to being obtained the user profile of the incidence relation user
The attribute tags of incidence relation user.
In some instances, the content recommendation service device 700 further comprises：
Module 705 is set up, the user data for collecting each user is gathered to the user data of each user
The attribute tags that classification obtains each user are closed, and each described use of index storage is designated with the user of each user
The attribute tags at family.
In some instances, the matching module 703 can include：
Attributes match degree counter arranging unit, a category is set for each incidence relation user for the user
Property matching degree counter, and its initial value is set to zero；
Comparing unit, for by the attribute tags of each described multimedia attribute tags and the incidence relation user
It is compared；
Counting unit, for an attribute in a upper multimedia attribute tags and the incidence relation user
When label is same or like, the attributes match degree counter adds one, until having compared the multimedia all properties label
With all properties label of the incidence relation user；
Matching degree determining unit, for using the numerical value of the attributes match degree counter of the incidence relation user as described
Incidence relation user and the matching degree of the content；And
Match user's determining unit, for the matching degree determination according to the incidence relation user and the content with it is described
The incidence relation user of content matching.
In some instances, the matching user determining unit can be to the relevant user of institute of the user and institute
The matching degree for stating content is ranked up；By the N number of incidence relation of matching degree highest in the relevant user of institute of the user
User is defined as the incidence relation user with the content matching；Wherein, N is natural number set in advance.
In other examples, the matching user determining unit can by the relevant user of institute of the user with
The matching degree of the content is compared with predetermined threshold value, will be more than or equal to the threshold with the matching degree of the content
The incidence relation user of value is defined as the incidence relation user with the content matching.
Fig. 8 shows the composition structure chart of the computing device 800 at the place of content recommendation service device 700.As shown in figure 8, should
Computing device includes one or more processor (CPU) 802, communication module 804, memory 806, user interface 810, and
Communication bus 808 for interconnecting these components.
Processor 802 can be received and be sent data by communication module 804 to realize network service and/or local communication.
User interface 810 includes one or more output equipments 812, and it includes one or more loudspeakers and/or one
Or multiple visual displays.User interface 810 also includes one or more input equipments 814, and it is included such as, keyboard, mouse
Mark, voice command input block or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed
Button or control etc..
Memory 806 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment, or other non-volatile solid-state memory devices.
The executable instruction set of the storage processor 802 of memory 806, including：
Operating system 816, including for handling various basic system services and program for performing hardware dependent tasks；
Using 818, including the various application programs for commending contents, this application program can realize above-mentioned each example
In handling process, such as can include Fig. 7 shown in content recommendation service device 700 in part or all of unit.Each unit
Or at least one module in module 701-705 can be stored with machine-executable instruction.Processor 802 is by performing memory
Machine-executable instruction in 806 in each module 701-705 at least one module, and then above-mentioned each module 701- can be realized
The function of at least one module in 705.
The method of correspondence above commending contents, present invention also provides the commending contents user terminal for realizing the above method
900。
In some examples of the application, the knot that the above-mentioned user terminal 900 for realizing content recommendation method can be as shown in Figure 9
Composition is realized, including receiving module 901, display module 902 and recommending module 903, and the function of each module is as follows：
Receiving module 901, the use of the incidence relation user matched with shown content sent for the reception server
Family information；
Display module 902, the user profile for showing the incidence relation user in the predeterminated position of display interface；With
And
Forwarding module 903, the user profile that the first incidence relation user is clicked in response to user shares operation, activation and
The dialog box of the first incidence relation user, the storage address of the content is forwarded to described the by the dialog box
One incidence relation user.
Wherein, in some examples of the application, above-mentioned forwarding module 903 can include：
Activate unit, in the user profile according to the first incidence relation user redirected link activation with it is described
The application program that incidence relation user is communicated；
Dialog box opening unit, for program should to be wanted described according to the user profile of the first incidence relation user
It is middle to open the dialog box communicated with the first incidence relation user；
Message generation unit, the message of the storage address comprising the content for generating predetermined format；And
Transmitting element, in the input frame of the dialog box or the message arrangement to be passed through into the dialog box
Send the message.
The composition structure of computing device where the above recommended user terminal 900 also can be as shown in Figure 8 above.The meter
Calculating equipment includes one or more processor (CPU) 802, communication module 804, memory 806, user interface 810, Yi Jiyong
In the communication bus 808 for interconnecting these components.
Processor 802 can be received and be sent data by communication module 804 to realize network service and/or local communication.
User interface 810 includes one or more output equipments 812, and it includes one or more loudspeakers and/or one
Or multiple visual displays.User interface 810 also includes one or more input equipments 814, and it is included such as, keyboard, mouse
Mark, voice command input block or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed
Button or control etc..
Memory 806 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment, or other non-volatile solid-state memory devices.
The executable instruction set of the storage processor 802 of memory 806, including：
Operating system 816, including for handling various basic system services and program for performing hardware dependent tasks；
Using 818, including the various application programs for commending contents, this application program can realize above-mentioned each example
In handling process, such as can include Fig. 9 shown in content recommendation service device 900 in part or all of unit.Each unit
Or at least one module in module 901-903 can be stored with machine-executable instruction.Processor 802 is by performing memory
Machine-executable instruction in 806 in each module 901-903 at least one module, and then above-mentioned each module 901- can be realized
The function of at least one module in 903.
It should be noted that step and module not all in above-mentioned each flow and each structure chart is all necessary, can
To ignore some steps or module according to the actual needs.The execution sequence of each step is not fixed, can be entered as needed
Row adjustment.The division of each module is intended merely to facilitate the division functionally that description is used, and when actually realizing, a module can
Realized with point by multiple modules, the function of multiple modules can also be realized by same module, and these modules can be located at same
In individual equipment, it can also be located in different equipment.
Hardware module in each embodiment can in hardware or hardware platform adds the mode of software to realize.Above-mentioned software
Including machine readable instructions, it is stored in non-volatile memory medium.Therefore, each embodiment can also be presented as software product.
Therefore, some examples of the application additionally provide a kind of computer-readable recording medium, are stored thereon with computer
Instruction, wherein, the computer instruction realizes any figure methods described in above-mentioned Fig. 2-7 when being executed by processor the step of.
In each example, hardware can be realized by the hardware of special hardware or execution machine readable instructions.For example, hardware can be with
It is used to complete specific behaviour for the permanent circuit or logical device (such as application specific processor, such as FPGA or ASIC) that specially design
Make.Hardware can also include PLD or circuit by software provisional configuration (as included general processor or other
Programmable processor) it is used to perform specific operation.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution
To realize.Obviously, data processor constitutes the application.In addition, being generally stored inside the data processing in a storage medium
Program by program by directly reading out storage medium or by installing or copying to the storage of data processing equipment by program
Performed in equipment (such as hard disk and/or internal memory).Therefore, such storage medium also constitutes the application, and present invention also provides one
Non-volatile memory medium is planted, wherein the data processor that is stored with, this data processor can be used for performing in the application
State any one of method example example.
The corresponding machine readable instructions of module in Fig. 7 and Fig. 9 can come operating system operated on computer etc.
Into some or all of operation described herein.Non-volatile computer readable storage medium storing program for executing can be the expansion inserted in computer
In set memory or the memory set in the expanding element being connected with computer is write in panel.Installed in expansion
CPU in panel or expanding element etc. can be according to instruction execution part and whole practical operations.
In addition, the device and each module in the application each example can be integrated in a processing unit, can also
That modules are individually physically present, can also two or more devices or module it is integrated in a unit.Above-mentioned collection
Into unit can both have been realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
God is with principle, and any modification, equivalent substitution and improvements done etc. should be included within the scope of protection of the invention.
Claims (15)
1. a kind of content delivery method, wherein, methods described includes：
Obtain the attribute tags that user terminal shows content；
Obtain the attribute tags of the incidence relation user for the user for logging in the user terminal；
The attribute tags of the content and the attribute tags of the incidence relation user are compared, it is determined that with the content
The incidence relation user matched somebody with somebody；And
The user profile of the incidence relation user with the content matching of determination is sent to the user terminal, so as to described
User profile described in user terminal displays.
2. according to the method described in claim 1, wherein, the association for obtaining the user for logging in the user terminal is closed
It is that the attribute tags of user include：
The user profile inputted according to the User logs in during user terminal obtains the incidence relation user's of the user
User identifies；And
The attribute tags for obtaining the incidence relation user are identified according to the user of the incidence relation user.
3. according to the method described in claim 1, wherein, methods described further comprises：
Collect the user data of each user；
The attribute tags that polymerization classification obtains each user are carried out to the user data of each user；
The attribute tags of index storage each user are designated with the user of each user.
4. according to the method described in claim 1, wherein, the determination and the incidence relation user of the content matching include：
Following operation is performed respectively for each incidence relation user of the user：
One attributes match degree counter is set for the incidence relation user, and its initial value is designated as zero；
Each attribute tags by each attribute tags of the content respectively with the incidence relation user are compared,
When an attribute tags of the content and the same or like attribute tags of the incidence relation user, closed described
The attributes match degree counter of connection relational users adds 1, until having compared all properties label of the content and the association pass
It is all properties label of user；
It regard the numerical value of the attributes match degree counter of the incidence relation user as the incidence relation user and the content
Matching degree；And
Incidence relation user with the content matching is determined according to the matching degree of the incidence relation user and the content.
5. method according to claim 4, wherein, determined according to the matching degree of the incidence relation user and the content
Include with the incidence relation user of the content matching：
To the user relevant user and the matching degree of the content be ranked up；
The N number of incidence relation user of matching degree highest in the relevant user of institute of the user is defined as and the content
The incidence relation user of matching；Wherein, N is natural number set in advance.
6. method according to claim 4, wherein, determined according to the matching degree of the incidence relation user and the content
Include with the incidence relation user of the content matching：
By the user relevant user and the matching degree of the content be compared with predetermined threshold value, will
The incidence relation user that is more than or equal to the threshold value with the matching degree of the content is defined as associating with the content matching
Relational users.
7. according to the method described in claim 1, wherein, the user profile includes：User identifies and/or user's head portrait.
8. a kind of content delivery method, wherein, methods described includes：
The user profile for the incidence relation user matched with shown content that the reception server is sent；
The user profile of the incidence relation user is shown in the predeterminated position of display interface；And
The user profile that the first incidence relation user is clicked in response to user shares operation, activation and first incidence relation
The dialog box of user, the storage address of the content is forwarded to the first incidence relation user by the dialog box.
9. method according to claim 8, wherein, the activation and the dialog box bag of the first incidence relation user
Include：
According to the redirected link activation and first incidence relation included in the user profile of the first incidence relation user
The application program that user is communicated；
Opened and first incidence relation in the application program according to the user profile of the first incidence relation user
The dialog box that user is communicated；
Generate the message of the storage address comprising the content of predetermined format；And
The message arrangement is sent into the message in the input frame of the dialog box or by the dialog box.
10. a kind of server, wherein, the server includes：
First acquisition module, the attribute tags of content are shown for obtaining user terminal；
Second acquisition module, the attribute tags of the incidence relation user for obtaining the user for logging in the user terminal；
Matching module, for the attribute tags of the content and the attribute tags of the incidence relation user to be compared, really
The fixed incidence relation user with the content matching；And
Feedback module, for the user profile of the incidence relation user with the content matching of determination to be sent to the user
Terminal, so as to user profile described in the user terminal displays.
11. server according to claim 10, wherein, the server further comprises：
Module is set up, the user data for collecting each user carries out polymerization classification to the user data of each user
The attribute tags of each user are obtained, and the category that index stores each user is designated with the user of each user
Property label.
12. server according to claim 10, wherein, the matching module includes：
Attributes match degree counter arranging unit, for setting an attribute for each incidence relation user of the user
With degree counter, and its initial value is set to zero；
Comparing unit, for the attribute tags of each described multimedia attribute tags and the incidence relation user to be carried out
Compare；
Counting unit, for an attribute tags in a upper multimedia attribute tags and the incidence relation user
When same or like, the attributes match degree counter adds one, until having compared the multimedia all properties label and institute
State all properties label of incidence relation user；
Matching degree determining unit, for regarding the numerical value of the attributes match degree counter of the incidence relation user as the association
Relational users and the matching degree of the content；And
User's determining unit is matched, is determined and the content for the matching degree according to the incidence relation user and the content
The incidence relation user of matching.
13. a kind of user terminal, wherein, the user terminal includes：
Receiving module, the user profile of the incidence relation user matched with shown content sent for the reception server；
Display module, the user profile for showing the incidence relation user in the predeterminated position of display interface；
Forwarding module, the user profile that the first incidence relation user is clicked in response to user shares operation, activation and described the
The dialog box of one incidence relation user, the storage address of the content is forwarded to the described first association by the dialog box
Relational users.
14. user terminal according to claim 13, wherein, the forwarding module includes：
Activate unit, for included in the user profile according to the first incidence relation user redirected link activation with it is described
The application program that first incidence relation user is communicated；
Dialog box opening unit, should want to beat in program for the user profile according to the first incidence relation user described
Open the dialog box communicated with the first incidence relation user；
Message generation unit, the message of the storage address comprising the content for generating predetermined format；And
Transmitting element, for being sent by the message arrangement in the input frame of the dialog box or by the dialog box
The message.
15. a kind of computer-readable recording medium, is stored thereon with computer instruction, wherein, the computer instruction is processed
The step of device realizes method any one of claim 1 to 9 when performing.
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