CN108573391A - A kind of processing method of promotional content, apparatus and system - Google Patents

Abstract

This application discloses a kind of processing method of promotional content, apparatus and systems, wherein this method includes：Receive the promotional content material that party in request's client uploads；Receive the spreading objective parameter of party in request's client setting；According to the promotional content material and the spreading objective parameter, order corresponding with the promotional content material is generated, the order includes the information of the spreading objective parameter and the promotional content material；In response to the selection for the order of publisher's client, the information of the order and its corresponding promotional content material is sent to publisher's client；It receives the information for the media content that publisher's client uploads and the information of the order, the media content includes the information of the promotional content material；The information of the media content and the information of the order are provided to party in request's client；In response to the confirmation operation of party in request's client, determine that the media content is associated with the order.

Description

A kind of processing method of promotional content, apparatus and system

Technical field

This application involves Internet technical field more particularly to a kind of processing method and processing device of promotional content, a kind of matchmakers Body content delivery method and device and a kind of media content delivery system.

Background technology

Currently, with the development of network technology, due to blog, the rise of microblogging, shared collaboration platform, social networks, make Everyone has the function of media, medium, to occur from this concept of media.From media (English：We Media)：Also known as " Civil Media " or " individual media ", refer to privatization, popular, generalization, autonomy-oriented disseminator, with modernization, electronics The means of change transmit the total of normative and non-standard information new media to not specific most of or specific single people Claim.Include the Web Communities such as blog, microblogging, wechat, official of Baidu mhkc, forum/BBS from media platform.

Invention content

The application provides a kind of processing method of promotional content, and this method includes：Receive pushing away for party in request's client upload Wide content material；Receive the spreading objective parameter of party in request's client setting；According to the promotional content material and described Spreading objective parameter, generates corresponding with promotional content material order, the order include the spreading objective parameter with The information of the promotional content material；In response to the selection for the order of publisher's client, by the order and its The information of corresponding promotional content material is sent to publisher's client, so as to be pushed away described in publisher's Client browse Wide content material simultaneously creates media content；Receive the information for the media content that publisher's client uploads and the order Information, the media content includes the information of the promotional content material；The information of the media content and described is provided The information of order gives party in request's client, so that media content described in party in request's Client browse；In response to described The confirmation operation of party in request's client determines that the media content is associated with the order.

The application also provides a kind of media content releasing method, and this method includes：It is provided from party in request platform DSP multiple An order is selected in order；The order of selection and its information of corresponding promotional content material are received from the DSP；According to The information of the promotional content material pulls the promotional content material for publisher's Client browse；It creates comprising described The media content of the information of promotional content material；The information of the information of the media content and the order is uploaded to described DSP, so that party in request's client is audited；Disappear in response to what instruction party in request's client audit from the DSP passed through Breath, medium content server is published to by the information of the information of the media content and the order.

The application provides a kind of processing unit of promotional content again, which includes：First receiving module receives demand The promotional content material that square client uploads；Second receiving module receives the spreading objective ginseng of party in request's client setting Number；Generation module generates corresponding with the promotional content material according to the promotional content material and the spreading objective parameter Order, the order includes the information of the spreading objective parameter and the promotional content material；First sending module, response In the selection for the order of publisher's client, the information of the order and its corresponding promotional content material is sent To publisher's client, so as to promotional content material described in publisher's Client browse and create media content；The Three receiving modules receive the information for the media content that publisher's client uploads and the information of the order, the matchmaker Hold the information for including the promotional content material in vivo；First provides module, provides the information of the media content and described The information of order gives party in request's client, so that media content described in party in request's Client browse；Determining module is rung The confirmation operation of party in request's client described in Ying Yu determines that the media content is associated with the order.

Present invention also provides a kind of media content distributing device, which includes：First choice module, it is flat from party in request An order is selected in multiple orders that platform DSP is provided；Receiving module receives the order and its correspondence of selection from the DSP Promotional content material information；Module is pulled, according to the information of the promotional content material, pulls the promotional content material For publisher's Client browse；Creation module creates the media content of the information comprising the promotional content material；Upload mould The information of the information of the media content and the order is uploaded to the DSP by block, so that party in request's client is audited； Release module audits the message passed through, by the media content in response to instruction party in request's client from the DSP Information and the information of the order be published to medium content server.

Present invention also provides a kind of media content delivery system, which includes：Party in request's client, party in request's platform DSP, publisher's client and medium content server, wherein party in request's client uploads promotional content material described in Simultaneously spreading objective parameter is arranged in DSP；The DSP, receives the promotional content material that party in request's client uploads, described in reception The spreading objective parameter of party in request's client setting；According to the promotional content material and the spreading objective parameter, generate with The corresponding order of the promotional content material, the order include the letter of the spreading objective parameter and the promotional content material Breath；In response to the selection for the order of publisher's client, by the order and its corresponding promotional content material Information is sent to publisher's client；It receives the information for the media content that publisher's client uploads and described orders Single information, the information of the media content include the information of the promotional content material；The information of the media content is provided And the information of the order gives party in request's client；Publisher's client, the multiple orders provided from the DSP One order of middle selection；The order of selection and its information of corresponding promotional content material are received from the DSP；According to described The information of promotional content material pulls the promotional content material so that publisher browses；It creates comprising promotional content element The media content of the information of material；The information of the information of the media content and the order is uploaded into the DSP；The need The side's of asking client further receives the information of the media content and the information of the order, according to the matchmaker from the DSP Media content described in the information exploitation held in vivo is audited for party in request, and confirmation operation is executed when audit passes through；It is described DSP determines that the media content is associated with the order further in response to the confirmation operation of party in request's client, And it sends and indicates that party in request's client audits the message passed through to publisher's client；Publisher's client, The message passed through is audited in response to instruction party in request's client from the DSP, by the letter of the media content The information of breath and the order is published to the medium content server；The medium content server provides for target user The media content.

The above-mentioned technical proposal proposed using the application, can improve the push effect of the promotional content of party in request.

Description of the drawings

It, below will be to needed in example description in order to illustrate more clearly of the technical solution in present application example Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some examples of the application, for this field For those of ordinary skill, without having to pay creative labor, it can also be obtained according to these attached drawings other attached Figure.

Fig. 1 be this application involves a kind of system architecture schematic diagram；

Fig. 2 is the method flow diagram of one example of the application；

Fig. 3 is the method flow diagram of another example of the application；

Fig. 4 is the interacting message figure of the processing of one promotional content of the application and media content publication；

Fig. 5 is the structure drawing of device of one example of the application；

Fig. 6 is the structure drawing of device of another example of the application；And

Fig. 7 is the equipment structure chart of one example of the application.

Specific implementation mode

Below in conjunction with the attached drawing in present application example, the technical solution in present application example is carried out clearly and completely Description, it is clear that described example is only a part of example of the application, rather than whole examples.Based on the reality in the application Example, every other example obtained by those of ordinary skill in the art without making creative efforts belong to this Apply for the range of protection.

Present applicant proposes a kind of dissemination method of media content, this method can be applied in system architecture shown in FIG. 1. As shown in Figure 1, the system architecture includes：Party in request's client 101, promotional content release platform 102, publisher's client 103, Medium content server 104 and target user's client 105, promotional content release platform 102 include party in request's platform (Demand-Side Platform, DSP), data server and popularization engine, party in request's client 101, promotional content are launched Platform 102, publisher's client 103, medium content server 104 and target user's client 105 can pass through internet 106 It is communicated.

It can select to promote type DSP by 101 party in request of party in request's client, by its promotional content (such as picture, video Deng) material is uploaded to the DSP of promotional content release platform 102, and its spreading objective is arranged simultaneously, DSP is received in above-mentioned popularization Hold material, and form the order of corresponding promotional content according to information such as above-mentioned spreading objectives, and preserves into data server. Here, type is promoted may include：Preceding patch, bak stay or pause etc. may also comprise mutual election and promote type, wherein mutual election is promoted Type is represented can be on DSP with the publisher's client for providing a media content in the party in request's client for providing promotional content Selection mutually, with the content when providing the media content comprising promotional content to target user, provided according to both sides by DSP With the spreading objective of party in request, party in request's client can search out the media content for being adapted to issue its promotional content, publication Person's client can also find the promotional content for being suitble to its media content.Spreading objective may include：Reservation playback volume (or claim to subscribe Light exposure or subscribe flow), budget and user orientation etc. information.

It is found properly in the data server of promotional content release platform 102 by 103 publisher of publisher's client Order, and in conjunction with the associated promotional content source material editing media content of this order (such as：Public platform article, news text Chapter etc.), the media content is associated with this order, and by the media content uploading to DSP, audited through party in request's client By rear, the media content is sent to medium content server 104 to issue.

Target user's client 105 browses the media content by access media content server 104, wherein institute It can be that such as wechat takes from the news of the server of media platform, Tencent or today's tops etc. to state medium content server 104 Business device, video server etc. provide the server of media content service to the user.Medium content server 104 is objective by target user The information (such as order ID, order directed information) for the associated order of media content that family end 105 browses is reported to popularization and draws It holds up, while promoting engine and the information of the order is sent to data server to carry out the exposure data of the promotional content Statistics.

When above-mentioned promotional content is advertisement, system architecture shown in FIG. 1 can be for realize Internet advertising dispensing System framework, wherein promotional content release platform 102 can be advertisement launching platform, and party in request can be advertiser.

In some instances, publisher (such as from media) by media content applications client, (rise by such as wechat client The news client of the APP such as news/today's tops, videoconference client etc.) it can be in media content display platform (such as wechat public platform Platform, news platform) some media content (such as an article or a video) is issued to introduce the promotional content of party in request (such as Shop or some commodity), an article is such as issued in wechat public platform from media and is introducing advertiser shop or some quotient Product.Specific issuing process can be found in the process flow of following instance offer.

The application proposes that a kind of processing method of promotional content, this method can be applied to promotional content release platform 102 In DSP.As shown in Fig. 2, this method includes：

Step 201：Receive the promotional content material that party in request's client uploads.

Wherein, the promotional content material can be picture, word or video etc..

Step 202：Receive the spreading objective parameter of party in request's client setting.

Wherein, the spreading objective parameter includes subscribing light exposure, budget and user's orientation etc..

For example, the promotional content material is video, spreading objective could be provided as：1) it is 10W VV to subscribe light exposure (Vidieo View, video playing number) play, 2, budget be：10W VV of the video, which is played, at most spends 1500 yuan, and 3, fixed Xiang Wei：Video content is the content for being related to Shanghai's tourism.

In some instances, after receiving the promotional content material, the promotional content material is audited；When When the promotional content material passes through audit, subsequent processing is executed；When the promotional content material not over audit when, then to Party in request's client feedback auditing result notifies party in request's client to upload promotional content material again.

For example, DSP audits the format of the promotional content material, content, if the promotional content material accords with It closes and requires, then DSP is put the material database into DSP, to be preserved；And undesirable promotional content material, then not It can be by audit, at this point, DSP can be to party in request's client feedback auditing result or notice party in request client, demand Square client can select to upload the promotional content material again again.

Step 203：According to the promotional content material and the spreading objective parameter, generate and the promotional content material Corresponding order, the order include the information of the spreading objective parameter and the promotional content material.

In some instances, after generating the order, the spreading objective parameter is audited；When the popularization When target is accurate, then the order executes subsequent processing by audit；When the spreading objective inaccuracy, then the order Cannot be by audit, and to party in request's client feedback auditing result or party in request's client is notified to reset The spreading objective parameter.

For example, DSP audits the GT grand touring directed information that party in request's client is arranged, the popularization of its upload can be watched Whether content material is GT grand touring, to judge whether the directed information is accurate.And DSP party in request's client is arranged it is pre- Whether calculation is consistent with information such as its reservation playback volumes being arranged.

Wherein, the state of the order can be divided into pending nuclear state, audit, audit and not led to by state and audit State is crossed, DSP will be audited and be put in order in each popularization type by the order of state, and be preserved into corresponding data server.

In some instances, when receiving the spreading objective parameter of party in request's client setting, institute is further received State the popularization type of party in request's client selection；When the popularization type is that class is promoted in mutual election, the order generated is preserved In the addressable data server of publisher's client, so that publisher's client selects.

Step 204：In response to the selection for the order of publisher's client, by the order and its corresponding push away The information of wide content material is sent to publisher's client, so that promotional content element described in publisher's Client browse Material simultaneously creates media content.

In some instances, DSP provides first page for publisher's client, in the first page displaying have more The information of a order；It wherein, will in response to publisher's client for the selection operation of an order in the first page The information of the order and its corresponding promotional content material is sent to publisher's client；Wherein, described in the offer The information of media content and the information of the order give party in request's client, including：It is carried for party in request's client For second page, the information of the information and the order that have the media content is shown in the second page；Wherein, in response to Confirmation operation of the party in request's client in the second page, determines that the media content is associated with the order, And further increase the information of the media content in the order.

In some instances, it when publisher's client selects an order, has selected and has ordered in publisher's client The information of the order is recorded in single data；After publisher's client login, publisher's client has been obtained Select the data of order and according to each order that publisher's client has selected described in the information extraction of wherein each order；According to being carried Spreading objective parameter in each order that the publisher's client taken has selected, is ordered from what each party in request's client had created Dan Zhong determines the order of the spreading objective match parameters in each order selected with publisher's client and is made For the order of publisher's client can be recommended；Wherein, it is shown in the first page page described in multiple recommend The information of the order of publisher's client.

Specifically, according to publisher's client in the log-on message and order historical record of DSP, determination can recommend DSP To the order of publisher, so can publisher's client access the page on (such as above-mentioned first page can be publisher User's login page can also be the page selected after publisher logs in) show the order for recommending publisher, to send out Cloth person can more easily determine the order plan of oneself according to the actual conditions of itself, such as：It is set to find faster suitable Order.

For example, DSP is gone through according to publisher's client in the log-on message (user's registration information of publisher) of DSP and order The Records of the Historian records (relevant information for the order that this publisher once selected), the dispensing date arrangement of the order such as once selected, media The information such as content price setting, show the popularization order for recommending corresponding demand side on the page that publisher's client accesses. Here, the light exposure that the order that it was once selected can be completed from media, compared with the reservation light exposure of advertiser's setting, if Once the light exposure that the order selected is completed, which is less than, subscribes light exposure, and it is that order is pre- that this media content price, which can be arranged, from media A part for calculation, or identical, the final promotional content that from media media content price is arranged to the budget with advertiser The light exposure that material is completed is that a corresponding part for advertiser budget is collected from media when subscribing a part for playback volume. For any of which order, publisher's client can such as be ordered according to the relevant information and the actual conditions of itself in the order The time needed for party in request's client requirements completion media content singly described can actually complete institute with publisher's client itself Whether the time for stating media content is consistent, to decide whether order, if party in request's client requirements are completed needed for media content Time and publisher's client itself can actually complete that the time of the media content is close or party in request's client requirements The time of the media content, publisher can actually be completed less than publisher's client itself by completing the time needed for media content Client completes that in the time needed for media content the media content can not be completed in party in request's client requirements, to issue The decision of person's client does not connect the order.For other recommendation orders, publisher's client also can be according to the relevant information in order And itself the case where, carries out similar selection, to obtain its order scheme of arrangement.

In some instances, (order store can be formed) after party in request client creates order, for any of which order, DSP is by the parameter of the order, such as launches date, budget setting information, the order historical record with current publisher's client And the information (the directed information instruction promotional content in such as History Order is GT grand touring) of History Order, comprehensive matching is carried out, The preferred order for being suitble to recommend current publisher's client, and the page accessed in publisher's client are determined from order store Above-mentioned preferred order is shown in (i.e. first page), so that publisher finds suitable order faster.Such as：As a publisher After client logs in DSP, DSP can get the user information of its registration and extract its order historical record, once according to it Directed information in the order of chosen mistake, if directed information instruction promotional content is GT grand touring, DSP is first from order store Select the order of GT grand touring；It is arranged further according to the dispensing date of the order once selected, selects and be suitble to current hair in arrangement of time The order of cloth person's client, and so on, suitable current publisher visitor can also be screened according to the budget information in order store The order at family end is ordered any in the information and order store of the order historical record of current publisher's client and History Order Single parameter carries out comprehensive matching, and the preferred order for being suitble to recommend current publisher's client is determined from order store.

Step 205：Receive the information for the media content that publisher's client uploads and the information of the order, institute State the information that media content includes the promotional content material.

In some instances, after DSP receives the pushed information associated with the order that publisher's client uploads, Notice party in request's client audits the pushed information；When party in request confirms that the pushed information meets its demand, Then the pushed information passes through audit；Otherwise the pushed information cannot notify publisher that client is to described by audit, DSP Pushed information is modified.

For example, the publisher is from media, the promotional content of party in request is a video, and video content is related to Shanghai trip It swims, then it requires the type from media to be concentrated mainly on Shanghai for GT grand touring, flow.After the mutual election on DSP, from media visitor Family end searches the popularization order of the party in request, and has write a Shanghai's tourism strategy in conjunction with its video, is uploaded to after completing DSP, DSP notice party in request's client audit the pushed information, include being audited to the article write from media, see Whether its content write is associated with closely with video, and whether video seems primary enough；Further include to type, the flow etc. from media Information is audited.If the article write from media can reach the requirement of party in request, the article is by audit, otherwise, This article cannot be by audit, at this point, DSP notices modify to the pushed information from media client.

Step 206：The information of the media content and the information of the order are provided to party in request's client, with Make media content described in party in request's Client browse.

In some instances, DSP is in information and the institute for receiving the media content that publisher's client uploads After the information for stating order, party in request's client is notified to audit the media content；

Wherein, when media content audit passes through, party in request's client sends out the confirmation operation；When described When media content does not pass through audit, party in request's client feedback auditing result；

In response to the auditing result of party in request's client feedback, described examine is sent to publisher's client Core result or the information for notifying publisher's client upload media content again.

Step 207：In response to the confirmation operation of party in request's client, the media content and the order phase are determined Association.

Wherein, DSP determines that the media content is associated with the order, can be grounded the chain of the media content (URL) is added in order parameter for location, becomes the another attribute of the order, to set up the pass between media content and order Connection relationship.

By technical solution provided by the present application, party in request's client and publisher's client can be thrown in media content Selection mutually is laid flat on the DSP of platform, while the pushed information formed after the promotional content of party in request is added in publisher so that demand The promotional content of side more seems primary, improves the viewing experience of user.

The application also proposes that a kind of media content releasing method, this method can be applied to publisher's client, such as Fig. 3 institutes Show, this method includes：

Step 301：An order is selected from multiple orders that party in request platform DSP is provided.

In some instances, publisher's client accesses the first page that the DSP is provided, and is shown in the first page There are multiple orders；Wherein, an order is selected from the multiple order in the first page；Wherein, in response to for institute The information of the order and its corresponding promotional content material is downloaded in the selection for stating order from the DSP.

In some instances, the spreading objective parameter in each order that publisher's client is provided according to the DSP, selection The order that its spreading objective parameter media content to be created with itself matches.

Here, after publisher's client searches out suitable order, the order contents are downloaded from DSP, including described The spreading objectives setting informations such as URL, order ID, order orientation, budget and the requirement of video playing number of promotional content material.

Step 302：The order of selection and its information of corresponding promotional content material are received from the DSP.

Step 303：According to the information of the promotional content material, the promotional content material is pulled for publisher client End browsing.

Step 304：Create the media content of the information comprising the promotional content material.

Step 305：The information of the information of the media content and the order is uploaded into the DSP, for demand Square client audit.

Step 306：The message passed through is audited in response to instruction party in request's client from the DSP, it will be described The information of media content and the order is published to medium content server.

Here, the pushed information for writing completion is uploaded in media content release platform by publisher's client DSP is receiving DSP notices party in request client after the approval, and the media content is sent to matchmaker by publisher's client Body content server, to show the media content so that target user can watch the promotional content, complete the popularization The exposure of content.

In some instances, in response to the instruction party in request client audit from the DSP not by message, editor The media content and upload again the media content information and the order information.

By using above-mentioned technical proposal, publisher can be to avoid the simple making pushed information of oneself, but can be with Pushed information is made in conjunction with the promotional content of party in request, to open up more flexible and broad realization method for publisher.

Fig. 4 shows the interaction figure for the promotional content processing and media content releasing method that the application proposes.In this example In, above-mentioned promotional content release platform 102 is advertisement launching platform, and party in request's client 101 is advertisement primary client, is promoted Content is advertisement, and publisher's client 103 is from media client.As shown in figure 4, the dissemination method of media content includes as follows Step：

Step 401：Advertiser, when being intended to issue an advertisement on DSP and creating order, passes through visit by advertisement primary client Ask that the page that DSP is provided can upload ad material and the various parameters of publicity orders are arranged, including：Advertisement position is selected, this is wide It accuses position and represents above-mentioned popularization type, can be mutual election advertisement, preceding bumper advertisements, bak stay advertisement etc., also set up advertisement dispensing Target represents above-mentioned spreading objective, such as predetermined playback volume (or claiming predetermined degree of exposure), budget, user's orientation, simultaneously Ad material (such as video material file) is uploaded to DSP by advertiser by advertisement primary client.

Step 402：Format, content of the ad material that DSP uploads advertiser etc. are audited, if audit passes through, Step 403 is then continued to execute, auditing result is otherwise fed back to advertiser or return to step 401, advertiser is allowed to upload again extensively Accuse material.

Step 403：DSP preserves above-mentioned ad material and obtains its chained address, and the advertisement for pulling advertiser's setting is ordered Single various parameters are to form publicity orders, and here, there are one order ID for each publicity orders tool, and describe above-mentioned advertisement position, Launch the information such as target, ad material chained address.Here, DSP can safeguard an ad material library, can be maintained at ad material In this ad material library.

Step 404：DSP launches target information and is audited to order parameter, such as advertisement, audits above-mentioned dispensing target etc. Whether information meets the requirements, if the order thens follow the steps 405 by audit；Otherwise feedback auditing result is to advertiser Client or return to step 401 inform that advertisement primary client resets the order parameter.

Step 405：Each publicity orders can respectively be stored according to the difference of advertisement position and record the audit of order by DSP State.DSP can be filtered out corresponding to mutual election advertisement and be audited the publicity orders passed through, and be ordered to each advertisement filtered out It is single to execute following processing.And for the publicity orders of other types advertisement position, then it is launched by corresponding other manner, than Such as：For the publicity orders of preceding patch, flow just is launched by the preceding bumper advertisements of video to handle.

Step 406：The above-mentioned publicity orders filtered out are stored in from the data server of media open by DSP, this Sample, the publicity orders of mutual election advertisement from media client to being visible, so that it is selected.

Step 407：The advertisement that suitable mutual election advertisement is found from the above-mentioned data server of DSP from media client is ordered It is single.Here, the page of DSP offers is provided from media client, the information of the publicity orders of each mutual election advertisement is listed in the page, From the information (such as launching target, bid, content description) of the browsable each publicity orders of media client, can also be ordered by advertisement Ad material in list links preview ad material, and then can therefrom choose suitable publicity orders.

Step 408：After searching out suitable publicity orders, obtained from DSP from media client the publicity orders and The chained address (URL) of ad material.

Step 409：The media content to be issued from media client editor can be according to wide in editing media content The URL for accusing material pulls ad material (such as viewing advertisement video or picture) so that may browse through ad material from media, And then media content can be created in conjunction with above-mentioned ad material, by the URL of ad material be included in media content among (such as Will be in the page of the URL embedding media contents of ad material), the description in relation to ad content can also be added in media content, Such as：The video and/or picture for introducing a restaurant or hotel of advertiser's offer are provided from media in wechat public platform article.

Step 410：After forming the media content finally to be issued, by the URL of this media content and acquired advertisement The information of order is sent to DSP, and DSP can determine corresponding advertisement primary client according to publicity orders ID, and notify advertiser Client accesses the page that DSP is provided and is audited to the article uploaded from media.

Step 411：Above-mentioned media content is audited on the page that DSP is provided in advertisement primary client, if examined Core does not pass through, then DSP can feed back auditing result to from media client, also may be notified that from media client, from media client It modifies or rewrites to media content.If audit passes through, 412 are thened follow the steps.

Step 412：DSP determinations are associated with the order by the media content, and the URL of media content adds as will be described Add as one of the parameter of the order.

Step 413：DSP feeds back to auditing result from media client, sends out the URL of media content from media client It send to medium content server, to be issued.

Step 414：Medium content server issues above-mentioned media content.

Step 415：Target user browses to the above-mentioned matchmaker of medium content server offer by target user's client Hold in vivo, ad material (playing advertisement video as automatic) can be played according to the ad material URL for including in media content automatically, Or ad material is played for the click of ad material URL in response to target user.

Step 416：Medium content server obtains associated with the media content according to the URL of the media content The information of order, when a target user has accessed the promotional content material when accessing the media content, the media Content server gives the information reporting of the order to the popularization engine, while the popularization engine is by the information of the above order The light exposure calculating etc. that data server is sent to carry out advertisement video.In some instances, the medium content server The directed information of the information of order, the target user for watching ad material are reported to advertisement engine, so that advertisement engine pair The information of the order is proofreaded, and is such as proofreaded the directed information of order, is seen whether it matches with the directed information of target user, If it does, then illustrating that current exposure is effective, the information of the order is sent to data server to carry out by the advertisement engine Light exposure calculating of advertisement video etc.；If the directed information (such as orientation Shanghai) of order and the directed information of target user are (such as Orient Beijing), then current exposure is invalid, and the information of the order is not sent to data server and counted by advertisement engine.

Step 417：Data server carries out settlement process according to the light exposure being calculated and advertiser.Specifically, can The light exposure of advertisement video is compared with the exposure setting desired value in publicity orders, according to the knot being arranged in publicity orders Rule is calculated, determines the amount of money that advertiser deals with.Such as：If light exposure reaches the exposure setting desired value of advertiser, then can be true It is fixed to collect full payment to advertiser from media, if not up to, it is determined that can in proportion be collected to advertiser from media.

Based on the method that examples detailed above provides, the application also proposed a kind of processing unit of promotional content, which can Applied to above-mentioned party in request platform DSP.As shown in figure 5, described device 500 includes：

First receiving module 501 receives the promotional content material that party in request's client uploads.

Second receiving module 502 receives the spreading objective parameter of party in request's client setting.

Generation module 503 generates and the promotional content according to the promotional content material and the spreading objective parameter The corresponding order of material, the order include the information of the spreading objective parameter and the promotional content material.

First sending module 504, in response to the selection for the order of publisher's client, by the order and its The information of corresponding promotional content material is sent to publisher's client, so as to be pushed away described in publisher's Client browse Wide content material simultaneously creates media content.

Third receiving module 505 receives the information for the media content that publisher's client uploads and the order Information, the media content includes the information of the promotional content material.

First provides module 506, provides the information of the media content and the information of the order to the party in request Client, so that media content described in party in request's Client browse.

Determining module 507 determines that the media content is ordered with described in response to the confirmation operation of party in request's client Single-phase association.

In some instances, described device 500 further comprises the first auditing module 508, in first receiving module After 501 receive the promotional content material, first auditing module 508 audits the promotional content material；When When the promotional content material passes through audit, first auditing module 508 triggers the generation module 503 and executes the generation The processing of the order；When the promotional content material is not over audit, first auditing module 508 is to the demand Square client feedback auditing result notifies party in request's client to upload promotional content material again.

In some instances, described device 500 further comprises the second auditing module 509, is given birth in the generation module 503 After the order, second auditing module 509 audits the spreading objective parameter；When spreading objective standard Really, when the order passes through audit, second auditing module triggers first sending module 504 and executes described in the transmission The processing of order；When the spreading objective inaccuracy, when the order cannot pass through audit, second auditing module 509 to Party in request's client feedback auditing result notifies party in request's client to reset the spreading objective parameter.

In some instances, described device 500 further comprises the second offer module 510, is publisher's client First page is provided, the information for there are multiple orders is shown in the first page；Second sending module 511, in response to the hair Cloth person client for an order in the first page selection operation, by the order and its corresponding promotional content material Information be sent to publisher's client；Wherein, the first offer module 506 provides for party in request's client Two pages, in the second page displaying have the information of the media content and the order；Wherein, the determining module 507, In response to confirmation operation of the party in request's client in the second page, the media content and the order phase are determined Association, and further increase the information of the media content in the order.

In some instances, described device 500 further comprises logging modle 512, when publisher's client selects When one order, the information of the order is recorded in the data that publisher's client has selected order；Extraction module 513, in institute After stating the login of publisher's client, obtains publisher's client and selected the data of order and the letter according to wherein each order Breath extracts each order that publisher's client has selected；Matching module 514, according to the publisher's client extracted Spreading objective parameter in each order selected determines and the publication from the order that each party in request's client has created The order of spreading objective match parameters in each order that person's client has selected and as the publication can be recommended The order of person's client；Wherein, the second offer module 510 is shown in the first page page described in multiple recommend The information of the order of publisher's client.

In some instances, described device 500 further comprises notification module 515, feedback module 516, wherein described logical Know module 515, the information and the order that receive the media content that publisher's client uploads information it Afterwards, party in request's client is notified to audit the media content；Wherein, when media content audit passes through, Party in request's client sends out the confirmation operation；When the media content does not pass through audit, party in request's client Feed back auditing result；The feedback module 516, in response to the auditing result of party in request's client feedback, to described Publisher's client sends the auditing result or notifies the information of publisher's client upload media content again.

In some instances, the application also proposes that a kind of media content distributing device, the device can be applied to publisher visitor Family end.As shown in fig. 6, the device 600 includes：

First choice module 601 selects an order from multiple orders that party in request platform DSP is provided.

Receiving module 602 receives the order of selection and its information of corresponding promotional content material from the DSP.

Module 603 is pulled, according to the information of the promotional content material, pulls the promotional content material for publisher Browsing.

Creation module 604 creates the media content of the information comprising the promotional content material.

The information of the information of the media content and the order is uploaded to the DSP by uploading module 605, for Party in request's client audit.

Release module 606 audits the message passed through in response to instruction party in request's client from the DSP, will The information of the media content and the information of the order are published to medium content server.

In some instances, which further comprises：Access modules 607 access the first page that the DSP is provided Face, in the first page displaying have multiple orders；Second selecting module 608, is ordered in the first page from the multiple An order is selected in list；Download module 609, in response to the selection for the order, from the DSP download the order and its The information of the corresponding promotional content material.

In addition, present invention also provides a kind of media content delivery system, party in request's client is included at least, party in request puts down Platform DSP, publisher's client and medium content server, wherein party in request's client uploads promotional content material to institute It states DSP and spreading objective parameter is set.

The DSP receives the promotional content material that party in request's client uploads, receives party in request's client and set The spreading objective parameter set；According to the promotional content material and the spreading objective parameter, generate and promotional content element The corresponding order of material, the order include the information of the spreading objective parameter and the promotional content material；In response to publication The information of the order and its corresponding promotional content material is sent to described by the selection for the order of person's client Publisher's client；The information for the media content that publisher's client uploads and the information of the order are received, it is described The information of media content includes the information of the promotional content material；The information of the media content and the order are provided Information gives party in request's client.

Publisher's client selects an order from multiple orders that the DSP is provided；It receives and selects from the DSP The information of the order and its corresponding promotional content material selected；According to the information of the promotional content material, pull described Promotional content material browses for publisher；Create the media content of the information comprising the promotional content material；By the matchmaker The information of the information and the order held in vivo uploads to the DSP.

Party in request's client further receives the information of the media content and the order from the DSP Information according to media content described in the information exploitation of the media content so that party in request audits, and is executed when audit passes through Confirmation operation.

The DSP, further in response to the confirmation operation of party in request's client, determine the media content with it is described Order is associated, and sends and indicate that party in request's client audits the message passed through to publisher's client.

Publisher's client passes through in response to instruction party in request's client audit from the DSP Message, the information of the information of the media content and the order is published to the medium content server.

The medium content server provides the media content for target user.

In some instances, the system also includes promote engine and data server, wherein when a target user is visiting When having accessed the promotional content material when asking the media content, the medium content server will be in the information of the order Offer the popularization engine；The information of the order is sent to the data server by the popularization engine；The data clothes Device be engaged according to the information of the order received, the exposure frequency of the order is counted.

Each entity realizes that the specific method of various functions and principle are described above in above system, here no longer It repeats.

In addition, the device and each module in each example of the application can be integrated in a processing unit, it can also It is that modules physically exist alone, it can also be during two or more devices or module be integrated in one unit.Above-mentioned collection At unit both may be used hardware form realize, can also be realized in the form of SFU software functional unit.

In one embodiment, above-mentioned media data processing device may operate at any calculating for media data processing and set In standby, and load in the memory of the computing device.As shown in fig. 7, the computing device includes one or more processor (CPU) 702, communication module 704, memory 706, user interface 710, and the communication bus 708 for interconnecting these components.

Processor 702 can send and receive data to realize network communication and/or local communication by communication module 704.

User interface 710 includes one or more output equipments 712 comprising one or more speakers and/or one Or multiple visual displays.User interface 710 also includes one or more input equipments 714 comprising such as, keyboard, mouse Mark, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed Button or control etc..

Memory 706 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle Deposit equipment or other non-volatile solid-state memory devices.

Memory 706 stores the executable instruction set of processor 702, including：

Operating system 716 includes the program for handling various basic system services and for executing hardware dependent tasks；

May include the various application programs handled for realizing media data using 718, this application program can be real Process flow in existing above-mentioned each example, for example may include device 500 and/or device shown in fig. 6 600 shown in fig. 5.

In some instances, device 500 may include at least one of each module 501~516 shown in fig. 5, each module 501~516 can be stored with machine-executable instruction.Processor 702 is by executing in memory 706 in each module 501~516 Machine-executable instruction, and then can realize the function of above-mentioned each module 501~516.

In some instances, device 600 may include at least one of each module 601~609 shown in fig. 6, each module 601~609 can be stored with machine-executable instruction.Processor 702 is by executing in memory 706 in each module 601~609 Machine-executable instruction, and then can realize the function of above-mentioned each module 601~609.

In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution To realize.Obviously, data processor constitutes the present invention.In addition, being generally stored inside the data processing in a storage medium Program by program by directly reading out storage medium or the storage by program being installed or being copied to data processing equipment It is executed in equipment (such as hard disk and/or memory).Therefore, such storage medium also constitutes the present invention.Storage medium can make With any kind of recording mode, such as paper storage medium (such as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..

Therefore, present invention also provides a kind of non-volatile memory mediums, wherein it is stored with data processor, the data Processing routine is used to execute any type example of the application above method.

The foregoing is merely the preferred embodiments of the application, all in spirit herein not to limit the application Within principle, any modification, equivalent substitution, improvement and etc. done should be included within the scope of the application protection.

Claims (21)

1. a kind of processing method of promotional content, which is characterized in that this method includes：

Receive the promotional content material that party in request's client uploads；

Receive the spreading objective parameter of party in request's client setting；

According to the promotional content material and the spreading objective parameter, order corresponding with the promotional content material is generated, The order includes the information of the spreading objective parameter and the promotional content material；

In response to the selection for the order of publisher's client, by the order and its corresponding promotional content material Information is sent to publisher's client, so as to promotional content material described in publisher's Client browse and create media Content；

Receive the information for the media content that publisher's client uploads and the information of the order, the media content packet Information containing the promotional content material；

The information of the media content and the information of the order are provided to party in request's client, so that the party in request Media content described in Client browse；

In response to the confirmation operation of party in request's client, determine that the media content is associated with the order.

2. according to the method described in claim 1, further comprising：

After receiving the promotional content material, the promotional content material is audited；

When the promotional content material passes through audit, subsequent processing is executed；

When the promotional content material is not over audit, then to party in request's client feedback auditing result or notice Party in request's client uploads promotional content material again.

3. according to the method described in claim 1, further comprising：

After generating the order, the spreading objective parameter is audited；

When the spreading objective is accurate, then the order executes subsequent processing by audit；

When the spreading objective inaccuracy, then the order cannot be examined by audit, and to party in request's client feedback Core result notifies party in request's client to reset the spreading objective parameter.

4. according to the method described in claim 1, wherein,

When receiving the spreading objective parameter of party in request's client setting, party in request's client selection is further received Popularization type；

When the popularization type is that class is promoted in mutual election, it is addressable that the order generated is stored in publisher's client In data server, so that publisher's client selects.

5. according to the method described in claim 1, further comprising：

First page is provided for publisher's client, the information for there are multiple orders is shown in the first page；

Wherein, in response to publisher's client for the selection operation of an order in the first page, by the order And its information of corresponding promotional content material is sent to publisher's client；

Wherein, the information for providing the media content and the information of the order is to party in request's client, including： There is provided second page for party in request's client, in the second page displaying have the information of the media content and described order Single information；

Wherein, the confirmation operation in response to party in request's client in the second page, determine the media content with The order is associated, and further increases the information of the media content in the order.

6. according to the method described in claim 5, further comprising：

When publisher's client selects an order, in the data that publisher's client has selected order recording this orders Single information；

After publisher's client login, obtains publisher's client and selected the data of order and according to wherein each Each order that publisher's client described in the information extraction of order has selected；

Spreading objective parameter in each order selected according to the publisher's client extracted, from each party in request client It holds in the order created, determines the spreading objective match parameters in each order selected with publisher's client Order and as the order that can recommend publisher's client；

Wherein, the information of multiple orders for recommending publisher's client is shown in the first page.

7. according to the method described in claim 1, further comprising：

After receiving the information of the media content and the information of the order that publisher's client uploads, notice Party in request's client audits the media content；Wherein, when media content audit passes through, the demand Square client sends out the confirmation operation；When the media content does not pass through audit, party in request's client feedback audit As a result；

In response to the auditing result of party in request's client feedback, the audit knot is sent to publisher's client Fruit or the information for notifying publisher's client upload media content again.

8. a kind of media content releasing method, which is characterized in that this method includes：

An order is selected from multiple orders that party in request platform DSP is provided；

The order of selection and its information of corresponding promotional content material are received from the DSP；

According to the information of the promotional content material, the promotional content material is pulled for publisher's Client browse；

Create the media content of the information comprising the promotional content material；

The information of the information of the media content and the order is uploaded into the DSP, so that party in request's client is audited；

The message passed through is audited in response to instruction party in request's client from the DSP, by the letter of the media content The information of breath and the order is published to medium content server.

9. according to the method described in claim 8, further comprising：

The first page that the DSP is provided is accessed, shows there are multiple orders in the first page；

Wherein, an order is selected from the multiple order in the first page；

Wherein, in response to the selection for the order, the order and its corresponding promotional content are downloaded from the DSP The information of material.

10. according to the method described in claim 8, further comprising：

In response to the instruction party in request client audit from the DSP not by message, edit the media content and lay equal stress on Newly upload the information of the information and the order of the media content.

11. according to the method described in claim 8, wherein, the spreading objective parameter in each order provided according to the DSP, The order for selecting its spreading objective parameter media content to be created with itself to match.

12. a kind of processing unit of promotional content, which is characterized in that the device includes：

First receiving module receives the promotional content material that party in request's client uploads；

Second receiving module receives the spreading objective parameter of party in request's client setting；

Generation module generates and the promotional content material pair according to the promotional content material and the spreading objective parameter The order answered, the order include the information of the spreading objective parameter and the promotional content material；

First sending module, in response to the selection for the order of publisher's client, by the order and its corresponding The information of promotional content material is sent to publisher's client, so that promotional content described in publisher's Client browse Material simultaneously creates media content；

Third receiving module receives the information for the media content that publisher's client uploads and the information of the order, The media content includes the information of the promotional content material；

First provides module, provides the information of the media content and the information of the order to party in request's client, So that media content described in party in request's Client browse；

Determining module determines that the media content is related to the order in response to the confirmation operation of party in request's client Connection.

13. device according to claim 12, further comprises：First auditing module,

After first receiving module receives the promotional content material, first auditing module is to the promotional content Material is audited；

When the promotional content material passes through audit, first auditing module triggers the generation module and executes the generation The processing of the order；

When the promotional content material is not over audit, first auditing module is examined to party in request's client feedback Core result notifies party in request's client to upload promotional content material again.

14. device according to claim 12, further comprises：Second auditing module,

After the generation module generates the order, second auditing module examines the spreading objective parameter Core；

When the spreading objective is accurate, when the order passes through audit, the second auditing module triggering described first sends mould Block executes the processing for sending the order；

When spreading objective inaccuracy, when the order cannot pass through audit, second auditing module is to the party in request Client feedback auditing result notifies party in request's client to reset the spreading objective parameter.

15. device according to claim 12, further comprises：

Second provides module, provides first page for publisher's client, shows there are multiple orders in the first page Information；

Second sending module will in response to publisher's client for the selection operation of an order in the first page The information of the order and its corresponding promotional content material is sent to publisher's client；

Wherein, the first offer module provides second page for party in request's client, shows have in the second page The information of the information of the media content and the order；

Wherein, the determining module determines institute in response to confirmation operation of the party in request's client in the second page It states that media content is associated with the order, and further increases the information of the media content in the order.

16. device according to claim 15, further comprises：

Logging modle has selected the data of order when publisher's client selects an order in publisher's client The middle information for recording the order；

Extraction module obtains publisher's client and has selected the data of order simultaneously after publisher's client login According to each order that publisher's client has selected described in the information extraction of wherein each order；

Matching module, the spreading objective parameter in each order selected according to the publisher's client extracted, from each In the order that party in request's client has created, determine that the spreading objective in each order selected with publisher's client is joined Count the order to match and as the order that can recommend publisher's client；

Wherein, described second module is provided, is shown in the first page page and multiple recommends publisher's client Order information.

17. device according to claim 12, further comprises：Notification module, feedback module, wherein

The notification module, in the information and the order for receiving the media content that publisher's client uploads After information, party in request's client is notified to audit the media content；Wherein, when media content audit is logical Out-of-date, party in request's client sends out the confirmation operation；When the media content does not pass through audit, the party in request visitor Feed back auditing result in family end；

The feedback module, in response to the auditing result of party in request's client feedback, to publisher's client It sends the auditing result or notifies the information of publisher's client upload media content again.

18. a kind of media content distributing device, which is characterized in that the device includes：

First choice module selects an order from multiple orders that party in request platform DSP is provided；

Receiving module receives the order of selection and its information of corresponding promotional content material from the DSP；

Module is pulled, according to the information of the promotional content material, pulls the promotional content material for publisher's client Browsing；

Creation module creates the media content of the information comprising the promotional content material；

The information of the information of the media content and the order is uploaded to the DSP by uploading module, for party in request visitor It audits at family end；

Release module audits the message passed through, by the media in response to instruction party in request's client from the DSP The information of content and the information of the order are published to medium content server.

19. device according to claim 18, further comprises：

Access modules access the first page that the DSP is provided, show there are multiple orders in the first page；

Second selecting module selects an order in the first page from the multiple order；

Download module downloads the order and its corresponding popularization in response to the selection for the order from the DSP The information of content material.

20. a kind of media content delivery system, which is characterized in that the system includes：Party in request's client, party in request platform DSP, Publisher's client and medium content server, wherein

Party in request's client uploads promotional content material and to the DSP and spreading objective parameter is arranged；

The DSP receives the promotional content material that party in request's client uploads, and receives party in request's client setting Spreading objective parameter；According to the promotional content material and the spreading objective parameter, generate and the promotional content material pair The order answered, the order include the information of the spreading objective parameter and the promotional content material；In response to publisher visitor The information of the order and its corresponding promotional content material is sent to the publication by the selection for the order at family end Person's client；Receive the information for the media content that publisher's client uploads and the information of the order, the media The information of content includes the information of the promotional content material；The information of the media content and the information of the order are provided To party in request's client；

Publisher's client selects an order from multiple orders that the DSP is provided；Selection is received from the DSP The information of the order and its corresponding promotional content material；According to the information of the promotional content material, the popularization is pulled Content material browses for publisher；Create the media content of the information comprising the promotional content material；It will be in the media The information of appearance and the information of the order upload to the DSP；

Party in request's client further receives the information of the media content and the information of the order from the DSP, According to media content described in the information exploitation of the media content for party in request audit, and audit by when execute confirm behaviour Make；

The DSP determines the media content and the order further in response to the confirmation operation of party in request's client It is associated, and send and indicate that party in request's client audits the message passed through to publisher's client；

Publisher's client disappears in response to what instruction party in request's client audit from the DSP passed through Breath, the medium content server is published to by the information of the information of the media content and the order；

The medium content server provides the media content for target user.

21. system according to claim 20, further comprises：Promote engine and data server, wherein

When a target user has accessed the promotional content material when accessing the media content, the media content service Device gives the information reporting of the order to the popularization engine；

The information of the order is sent to the data server by the popularization engine；

The data server counts the exposure frequency of the order according to the information of the order received.