CN106169140A - Advertisement placement method and system - Google Patents
Advertisement placement method and system Download PDFInfo
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- CN106169140A CN106169140A CN201610073526.1A CN201610073526A CN106169140A CN 106169140 A CN106169140 A CN 106169140A CN 201610073526 A CN201610073526 A CN 201610073526A CN 106169140 A CN106169140 A CN 106169140A
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Abstract
The invention discloses a kind of advertisement placement method and system, wherein, system includes the interface communicated with multiple media, also includes: data engine, is suitable to be obtained from multiple media the media capabilities information of the most each media by interface；Decision engine, is suitable to determine target medium according to the first matching degree between media capabilities information and want advertisement；Throw in engine, be suitable to be sent to target medium, the mark of the advertisement created and target audience to indicate target medium that advertisement is thrown in by interface.By such scheme, the input of advertisement has preferably specific aim, improves the input effect of advertisement.
Description
Technical field
The present invention relates to internet arena, particularly relate to a kind of advertisement placement method and system.
Background technology
In recent years, advertisement media industry development is rapid, occurs in that various types of advertising media.Media are
The main carriers of advertising message and communication means.
Different media can be provided that the different advertisement positions towards different objects.On the other hand, advertisement is originally
Body also has desired audient, and the category attribute of advertisement, such as automotive-type, clothing etc..Therefore,
Select the media adapted with advertisement, effectively advertisement putting is given desired audient and improves advertisement effect
Really, particularly significant for advertisement side.
At present, directly select media generally according to artificial experience, ad data etc. is transmitted directly to respectively
Individual media, throw in for media.On the one hand, to the advertisement to throw on multiple media, need
Repeat to submit to ad data to create advertisement to multiple media.On the other hand, it is also difficult to it is suitable to choose
Media, effect of advertising cannot meet expection.
Summary of the invention
In view of the above problems, it is proposed that the present invention is to provide one to overcome the problems referred to above or at least partly
Ground solves the problems referred to above.
Embodiment according to an aspect of the present invention, it is provided that a kind of advertisement delivery system, including with many
The interface that individual media communicate, also includes: data engine, is suitable to be obtained from multiple media by interface
The media capabilities information of the most each media；Decision engine, is suitable to according to media capabilities information and advertisement need
The first matching degree between asking is to determine target medium；Throw in engine, be suitable to by interface wide by create
Accuse and the mark of target audience sends to target medium, to indicate target medium to throw in advertisement.
Wherein, data engine is further adapted for: obtained the audient of the most each media from multiple media by interface
Context data；Decision engine is further adapted for: according to second between audient's context data and want advertisement
Matching degree determines target audience；Input engine is further adapted for: the mark of target audience sent by interface
To target medium, to indicate target medium by advertisement putting to target audience
Embodiment according to a further aspect of the present invention, it is provided that a kind of advertisement placement method, throws in advertisement
Performing on place system, described advertisement delivery system includes the interface communicated with multiple media, method bag
Include: obtained the media capabilities information of the most each media from multiple media by interface；According to media capabilities
The first matching degree between information and want advertisement determines target medium；The advertisement that will be created by interface
And the mark of target audience sends to target medium, to indicate target medium to throw in advertisement.
Wherein, method also includes: the audient obtaining the most each media from multiple media by interface is upper and lower
Literary composition data；Determine that target is subject to according to the second matching degree between audient's context data and want advertisement
Many；By interface, the mark of target audience is sent to target medium, to indicate target medium advertisement to be thrown
Put to target audience.
Embodiment according to a further aspect of the present invention, it is provided that a kind of advertisement delivery system, including: number
According to storehouse, store the media capabilities information of multiple media, audient's context data and the advertisement created；
And processor, it is configured to: obtain the most each media by described interface from the plurality of media
Media capabilities information；Target is determined according to the first matching degree between media capabilities information and want advertisement
Media；By interface, the advertisement created is sent to target medium, to indicate target medium to described advertisement
Throw in.
Wherein, processor is also configured to according to second between audient's context data and want advertisement
Matching degree determines target audience；By interface, the mark of target audience is sent to target medium, to refer to
Show target medium by advertisement putting to target audience.
According to the various embodiments described above of the present invention, by the advertisement launching platform docked with multiple media, permissible
Advertisement to creating is rendered on the media of multiple selection uniformly, improves the efficiency of advertisement putting, just
Management in advertisement.Additionally, multiple media are commented based on unified standard on advertisement launching platform
Valency, the input of advertisement has preferably specific aim, improves the input effect of advertisement.
Accompanying drawing explanation
The further feature of the present invention, feature, advantage and benefit pass through the detailed description below in conjunction with accompanying drawing will
Become more fully apparent.
Fig. 1 shows the exemplary environments of the embodiment of the present invention；
Fig. 2 a shows the example context of the advertisement delivery system of the embodiment of the present invention；
Fig. 2 b shows the label of exemplary audient；
Fig. 3 shows the structured flowchart of advertisement delivery system according to an embodiment of the invention；
Fig. 4 shows the flow chart of advertisement placement method according to an embodiment of the invention；
Fig. 5 shows the structural representation of advertisement delivery system according to an embodiment of the invention.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although accompanying drawing shows
The exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and not
Should be limited by embodiments set forth here.On the contrary, it is provided that these embodiments are able to more fully
Understand the disclosure, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Fig. 1 shows the example context 100 of the embodiment of the present invention, as it is shown in figure 1, example network environment
Including: advertisement launching platform 101, multiple media 102, terminal unit 103, multiple advertisement side 104,
And network 105.
In example context 100, network 105 can e.g. the Internet, LAN, wide area network, have
Line television network or a combination thereof.Advertisement launching platform 101, media 102, terminal unit 103 and wide
Accuse row side to be communicated by network 105.
Media 102 are carrier and the propagation sides of advertisement, and it sends the advertisements to substantial amounts of terminal unit 103.
The media of example can be the operator of website.Website can e.g. portal website, industrial sustainability, joy
Happy website and other any kind of websites.Website is typically multiple webpages of html format
Set, can include the elements such as text, image, content of multimedia and script in webpage.Website is passed through
These yuan usually provide resource.Advertisement in the embodiment of the present invention can be as the part quilt of these resources
There is provided, such as the picture on webpage, floating window or be embedded in the content of multimedia such as video.Media
102 providers that can also is that the application programs such as app, described application program is e.g. handled official business app, society
Hand over software, video program etc..Advertisement can show at application program with forms such as picture, word, links
Any user interface on.Additionally, media 102 can also is that DTV media etc. can be with releasing advertisements
Any media, the embodiment of the present invention does not limits.
In this example, media 102 are portal website (such as Sinas), and advertisement can show as picture
In any other pages such as the homepage of this portal website or news, physical culture, finance and economics, it is also possible to embed
The beginning of the video on webpage or latter end.In another example, media 102 are shopping app,
Advertisement can show on each interface of this app in modes such as paster, picture and text, full frame, half screens.?
Herein, by advertisements such as the region on above-mentioned such as homepage, interface and video beginnings by media releasing
Time location be referred to as " advertisement position ".
As shown in the example context 100 of Fig. 1, media 102 can be at the server of himself
The performance information of upper storage media and the audient's context data obtained from terminal 105.As example,
The performance information of media includes but not limited to the advertisement form of each advertisement position that media provide, plays throwing volume, point
Hit rate, cost-per-click, Cost Per Mille, advertising expenditure and appointing of effect of advertising etc. can be reflected
What his information.As discussed below, the part in audient's context data can be terminal 105
In application program be stored in locally stored in the behavioral data of audient.
Advertisement side 104 is the publisher of advertisement, and it provides for creating the ad material of advertisement (such as,
Picture, video, link, advertising slogan etc.) and and given ad demand (injected volume of such as advertisement,
Target group, brand, industry).Such as, advertisement side 104 can be automotive supplier, cosmetics confession
Answer any manufacturer such as business, educational institution or individual.Advertisement side 104 may need to throw to multiple media 102
Put identical advertisement, in example context 100, advertisement side 104 will by advertisement launching platform 101 to
Multiple media 102 carry out unified input.
In above-mentioned example network environment 100, terminal unit 103 is to be controlled by the audient of advertisement
Electronic equipment, it can be asked by network 105 and be received resource.In embodiments of the present invention, terminal
Equipment 103 is asked advertisement from media 102 or receives the advertisement that media 102 send.Exemplary terminal sets
Standby 103 include smart mobile phone, tablet device, desk computer, calculating on knee, individual digital helping
Manage and other can pass through network 102 and send and receive any electronic equipment of data.Terminal unit
The such as application program such as browser, video app is generally included on 103.The user of terminal unit 103
Browse advertisements can be carried out by these application programs, such as, carry out browse advertisements by browser.Additionally, this
A little application programs can be by the behavioral data record of the user of terminal in locally stored, such as, and record
Advertisement, time of staying in advertisement page, the class of advertisement that browses are clicked on and browsed to user whether
Types etc., pull for advertising media, as a part for audient's context data.Such as institute herein
Using, use terminal unit 103 checks that the user of the terminal unit 103 of advertisement is referred to as advertisement
" audient ".Terminal unit 103 is hereinafter also referred to as " audient's terminal ".
Advertisement launching platform 101 in example context 100 is such platform, and it can be to advertisement side 104
(any manufacturer or individual) provides the interface relevant with advertisement creation, submits to by advertisement side 104 to receive
Ad data.Such as, advertisement launching platform can provide the webpage with exercisable user interface,
Advertisement side submits ad data to by described user interface.Ad data includes advertisement element mentioned above
Material and want advertisement.Advertisement launching platform 101 can be by the most predetermined standard API (application program
DLL) etc. interface achieve a butt joint with multiple media 102.And advertisement side 104 can be by wide
The exercisable user interface that accusing release platform 101 provides selects media.Described docking also includes:
Predetermined waiting on multiple media, material is provided to media, stereotactic conditions is set, throws in budget etc., and
The docking of effect data.Specifically, the docking of effect data refers to media 102 according to unified data
Statement form requirement, it is provided that the report data of advertisement delivery effect.By interfaces such as above-mentioned API, extensively
Accuse multiple media 102 that the advertisement of establishment can be sent to choose by release platform 101, for media 102
Advertisement to receiving is thrown in.As example, between advertisement launching platform 101 and multiple media 102
Interface can be distributed structure based on Hadoop.
Method and system in the embodiment of the present invention can realize on advertisement launching platform 101, wherein,
Between want advertisement according to the media capabilities information obtained from media 102 and the advertisement side 104 of reception
Matching degree determine the target medium of advertisement.Afterwards, the advertisement of establishment is sent to this target medium,
Throw in for it.
Fig. 2 a shows the example context of the advertisement delivery system of the embodiment of the present invention.Specifically, Fig. 2 a
More clearly show the interaction between advertisement launching platform 201 and multiple media.Such as Fig. 2 a
Shown, advertisement launching platform 201 receives ad data from advertisement side.In one embodiment, advertisement
Data include material and the want advertisement creating advertisement.In other embodiments, ad data is all right
Including resource query, reservation media waiting, the operational orders such as budget condition are set.
On the other hand, advertisement launching platform 201 obtains the performance information of each media from multiple media 202.
In one embodiment, the performance information of media includes the examination & verification bar of multiple advertisement positions that media can provide
One or more in part, media industry or ad log.
As example, the media industry of advertisement position refers to the industry that this advertisement position is targeted, such as, extensively
Accusing position is the pinup picture on car website, then this advertisement position corresponds to sale of automobile, maintenance industry.Or,
Advertisement position is the female channel of portal website, then this advertisement position may be directed to cosmetics, mother and baby's product
Etc. industry.
Different media are likely to be of the Advertising Standard of oneself, and such as, portal website etc. may be to playing throwing volume
There is higher requirement.Examination & verification condition herein refers to such standard that media have.As example,
Examination & verification condition can include preferably material format, such as, for the advertisement in the video in embedded web page
Position, it is possible to the material format of acceptance preferably video, picture or word can also be included；For suspended window
Mouth advertisement position, material format can be the picture with different resolution and size；For webpage or application
The advertisement position of the link form in program, material format can be one section of word with hyperlink, etc..
The examination & verification condition of advertisement position can also include throwing volume, expense, buying pattern, an advertisement form of advertisement position
One or more in Deng.
Table 1 shows exemplary media capabilities information:
Except examination & verification condition and the industry of advertisement position, table 1 also includes average daily click volume, CPM, CPV,
Content in the ad log of CTR etc., will hereinafter be described this.
According to the effect data pair between advertisement launching platform 201 described in conjunction with Figure 1 and media 202
Connect, there is between advertisement launching platform 201 and media 202 predetermined, unified statement form.At this
In the case of Zhong, in the advertisement launching platform 201 of the embodiment of the present invention, advertisement side the advertisement submitted to needs
That asks at least partially can be corresponding with the examination & verification condition of described advertisement position, media industry, ad log.
In one embodiment, want advertisement includes the desired stereotactic conditions in advertisement side, corresponding with examination & verification condition
Ground, stereotactic conditions can include advertisement side desired throwing volume, expense, buying pattern, material format etc..
Additionally, want advertisement and can also include that multiple default dimensions can include BMW, Estee Lauder, easy
The brand dimension of logical loan etc..
In embodiments of the present invention, advertisement launching platform 201 can be by above-mentioned stereotactic conditions and media
Examination & verification condition compares, and determines the first scoring of advertisement position.
In a kind of concrete optional embodiment, advertisement launching platform 201 by above-mentioned stereotactic conditions with wide
The examination & verification condition accusing position compares item by item, obtains the first scoring of advertisement position.Such as, for mobile phone advertisement,
The expectation of advertisement side provides the material of graphic form, its matching degree with pinup picture advertisement position be 90 and video in
The matching degree of advertisement position be 60；Similarly, for playing the conditions such as throwing volume, when the throwing volume that rises of demand is with wide
Accuse position reality rise throwing volume equal time, corresponding matching degree is 90, when both differences are bigger, accordingly
Matching degree reduces.It is weighted obtaining the first above-mentioned scoring to the matching degree of terms and conditions.
In other embodiments, media capabilities information can also include the ad log of advertisement position, advertisement day
Will is the media statistical datas to substantial amounts of history advertisement putting, and it represents that the history of each advertisement position is thrown in
Effect.As example, ad log includes: the displaying amount (Page View, PV) of each advertisement position,
Cost Per Mille (Cost Per Mille, CPM), cost-per-click (Cost Per Click, CPC),
One or more in clicking rate (Click Through Rate, CTR) etc..
Want advertisement includes the Key Performance Indicator (Key corresponding with above-mentioned ad log
Performance Index, KPI).In a preferred embodiment, advertisement launching platform 201 is by key
Index can compare with corresponding ad log, determine the second scoring of advertisement position.
Specifically, every KPI 201 can be divided by advertisement launching platform with the respective items in ad log
Do not compare, according to the relation between the average of the respective items in intended KPI and ad log, come
Determine the second described scoring.Such as, it is up to standard to complete intended KPI, the second scoring 60 points.
Table 2 shows a concrete example of the second scoring:
Additionally, want advertisement can also include the desired industry in advertisement side, such as, its can be automobile,
Cosmetics, financing, mother and baby, dress ornament and other any industries.Advertisement launching platform 201 can also root
The industry specified according to advertisement side and the correlation degree of media industry, determine the 3rd scoring of described advertisement position.
Such as, for the cell phone type advertisement that advertisement side is to be thrown in, it belongs to mobile phone industry, then may be with hands
The media such as the family of machine have the highest correlation degree.In this case, the 3rd scoring can be such as 100
Point.It is likely to be of with comprehensive shopping website and compares the high degree of association, and the 3rd scoring can be 85 points；
And with books class website, there is the relatively low degree of association, the 3rd scoring is 40 points, etc..
In one embodiment, described first scoring, the second scoring, the 3rd scoring are weighted, really
Fixed described first matching degree.Those skilled in the art can select suitable weights as required, such as,
If it is desire to raising coverage rate, then the second above-mentioned scoring can be applied bigger weights；If it is desire to
Improve specific aim, then the 3rd above-mentioned scoring can be applied bigger weights.Exemplary weights are permissible
Being 0.2,0.4,0.4, exemplary scoring is 60,80,90, then the first matching degree is 0.2 × 60+0.4
× 80+0.4 × 90=80.
Afterwards, advertisement launching platform 201 can generate to advertisement according to the first matching degree of multiple media
The media list that side is recommended, such as, media list can include that the first matching degree is more than predetermined threshold extremely
Few media.Media list is presented to advertisement side in the user interface provided, and according to first
Degree of joining is ranked up, and then, operates (such as choose, deletion etc.) according to the selection of advertisement side and determines
Target medium.After obtaining target medium, the advertisement of establishment is sent to target matchmaker by advertisement launching platform 201
Body, instruction target medium is thrown in.
It should be noted that the embodiment of the present invention is not limiting as the calculation of the first matching degree.Such as,
In other examples, can select the first scoring, second scoring, the 3rd scoring in one or two enter
Row weighting, obtains the first matching degree.
In a further embodiment, it is also possible to the audient obtaining the most each media from multiple media is upper and lower
Literary composition data, determine target audience according to the matching degree between audient's context data and want advertisement.
Context data includes the behavior relevant with advertisement that audient is carried out in terminal, such as media 202
Being the provider of shopping website, this website is able to record that the page that terminal guidance arrives, when the stop of the page
Between, buy article, the advertisement etc. whether clicked in the page.
In certain embodiments, advertisement side is the provider of shopping app, and it can be obtained by shopping app
Take the geographical location information of terminal, collecting commodities, log-on message, purchaser record, ad click action etc.
Context data.In further embodiments, audient's context data can also include other in terminal
The data of application program, such as browser cookies.Such as, the data such as cookies may have recorded use
The key word of the webpage that family accesses, search key word etc..
Advertisement launching platform 201 can be that audient adds matched with above-mentioned audient's context data
Individual or multiple labels.Label can include region label, brand label, occupation label, interest tags,
(network operator information, screen that such as mobile phone model, mobile phone use are big for sex label, device label
Little, resolution), pay close attention to label, income label, active time label etc..
Such as, the geographical location information in context data shows that audient is positioned at Beijing, then can add north
The region label in capital；Or log-on message shows that audient is women, and record it and once bought cosmetics,
It can be then the concern label of its brand label adding Estee Lauder etc. and cosmetics etc..The most such as,
Based on context data learn that user often accesses GT grand touring app, and the movement the most once clicking on way cattle is wide
Accuse, then can be this audient interest tags of adding tourism.
Fig. 2 b shows the label of exemplary audient.Further, it is also possible to as shown in Figure 2 b, to respectively
Individual label is weighted.After adding label, can be according between multiple labels and the want advertisement of audient
Matching degree determine target audience.Such as, for the label in Fig. 2 b, can be according to weight to it
That recommends different proportion has the medium-to-high grade automobile of of a relatively high weighted value, outdoor activity, Investment & Financing
Deng advertisement.It is to say, the terminal use with the label system shown in Fig. 2 b can be determined that
State the target audience of advertisement.
In a further embodiment, advertisement launching platform 201 also has default crowd's type.Such as,
The crowd's type preset can include enterprise middle level, self-driving family, job market new person, booming income crowd etc..
After adding label for audient, according to label, audient can be mapped to the crowd type corresponding with label.
Such as, audient has the label of outdoor activity and the label of superior automobile, then can map that to self-driving
Crowd's type of family.
On the other hand, want advertisement can also include the target type of the targeted crowd of advertisement.Such as,
Advertisement launching platform 201 can arrange the want advertisement option of crowd's type, to receive the input of advertisement side
Target group's type that advertisement is targeted.Such as, for offroad vehicle advertisement, advertisement can input self-driving
The target type of family, advertisement launching platform 201 may determine that this target type and multiple default people's realms
The matching degree of type, using result as the 4th scoring.In one embodiment, the 4th scoring can be
Set in advance, such as, the matching degree of self-driving family and booming income crowd be 80 and job market new person
Degree of joining is 30.
In a further embodiment, advertisement launching platform 201 is also examined during determining target audience
Consider the ad conversion rates of various crowd's type.Ad conversion rates such as can be defined as receiving advertisement
The ratio that the audient carry out clicking on, browsing is shared in this crowd.Advertisement launching platform 201 can basis
This conversion ratio determines the 5th scoring.Such as, the 5th scoring of the conversion ratio crowd higher than 60% is 100,
5th scoring of the crowd higher than 40% is 80, etc..In this case, advertisement launching platform 201
Can be weighted determining described second matching degree with the 5th scoring to the 4th above-mentioned scoring, its process
Similar with the first matching degree, do not repeating.
Afterwards, the mark of target audience is sent target medium by advertisement launching platform 201, indicates target matchmaker
Body by advertisement putting to target audience.
In addition, it is necessary to explanation, before determining target medium and target audience's process, advertisement putting
Platform 201 can also be removed being carried out from the ad log of media, audient's context data etc.
Invalid data therein, it is ensured that the effectiveness of data.In described invalid data e.g. Preset Time difference
Repeating data, such repetition data are probably the cheating data of media.
Fig. 3 shows the structured flowchart of advertisement delivery system according to an embodiment of the invention, system
301 include the interface communicated with multiple media 302.System 301 can pass through hardware, software or its knot
Incompatible realization.As it is shown on figure 3, advertisement delivery system 301 also includes data engine 310, decision engine
320, engine 330 is thrown in.
Wherein, data engine 310, be suitable to obtain the most each media by interface from multiple media 302
Media capabilities information；
Decision engine 320, is suitable to media capabilities information and the want advertisement obtained according to data engine 301
Between the first matching degree determine target medium；
Throw in engine 330, be suitable to by interface, the advertisement of establishment is sent to target medium, to indicate mesh
Advertisement is thrown in by mark media.
In a detailed description of the invention of the embodiment of the present invention, data engine 310 is further adapted for: by connecing
Mouth obtains audient's context data of the most each media, wherein, audient's context from multiple media 302
Data are obtained from audient's terminal by multiple media 302；Decision engine 320 is further adapted for: upper and lower according to audient
The second matching degree between literary composition data and want advertisement determines target audience；Throw in engine 330 to be further adapted for:
The mark of target audience sent to target medium by interface, with indicate target medium by advertisement putting to
Target audience.
In a detailed description of the invention of the embodiment of the present invention, want advertisement include following in one or
Multinomial: the stereotactic conditions of advertisement, industry attribute and Key Performance Indicator；Media capabilities information includes
One or more in below: the examination & verification condition of one or more advertisement positions of media, media industry, wide
Accuse daily record.
In a detailed description of the invention of the embodiment of the present invention, decision engine 320 is further adapted for: will
Stereotactic conditions compares with examination & verification condition, determines the first scoring of media；By Key Performance Indicator with wide
Announcement daily record compares, and determines the second scoring of media；Journey is associated according to industry attribute and media industry
Degree, determines the 3rd scoring of media；And the first scoring, the second scoring, the 3rd scoring are weighted,
Determine the first matching degree.
In a detailed description of the invention of the embodiment of the present invention, data engine 310 is further adapted for: for audient
Add the one or more labels matched with audient's context data；Audient is mapped to and one or many
Crowd's type that individual label is corresponding；Want advertisement include advertisement for the target type of crowd, then determine
Plan engine 320 is further adapted for: determine the 4th scoring according to the matching degree between crowd's type and target type；
And determine described second matching degree according to described 4th scoring.
In a detailed description of the invention of the embodiment of the present invention, audient's context data also includes people's realm
The ad conversion rates of type；Decision engine 310 is further adapted for: determine according to the conversion ratio of crowd's type
5th scoring；Described 4th scoring and the 5th scoring are weighted, determine the second matching degree.
Fig. 4 shows the flow chart of advertisement placement method according to an embodiment of the invention.Method 400
Performing on advertisement delivery system, this advertisement delivery system includes the interface communicated with multiple media.
As shown in Figure 4, method comprises the steps:
Step S410, obtains the media capabilities information of the most each media by interface from multiple media.
Step S420, determines mesh according to the first matching degree between media capabilities information and want advertisement
Mark media.
Step S430, is sent to target medium by interface by the advertisement of establishment, to indicate target medium
Advertisement is thrown in.
Fig. 5 shows the structural representation of advertisement delivery system according to an embodiment of the invention, such as figure
Shown in 5, processor 510 that system 501 includes being connected by bus 550, data base 520, memorizer
530, interface 540.
Wherein, memorizer 530 is used for storing the executable programmed instruction of computer.Memorizer 530 is permissible
It is volatibility or nonvolatile memory.
Interface 540 is used for being connected to network, is communicated with multiple media by network.Such as, interface
540 can be each communication layers interface equipment such as Ethernet card, wireless network card.
Data base 520 for storage from the media capabilities information of multiple media, audient's context data；
And the advertisement created.Data base 520 can be implemented in the mass-memory units such as such as disk and (do not shows
Go out) in.
Processor 510 is configured to perform the programmed instruction in memorizer 530, is specifically configured to:
Obtained the media capabilities information of the most each media from multiple media by interface 540；According to media
The first matching degree between performance information and want advertisement determines target medium；By interface by establishment
Advertisement is sent to described target medium, to indicate target medium will throw in described advertisement.
Data engine 310 that processor 510 is additionally configured to perform in aforementioned advertisement delivery system 301,
Other operations performed by decision engine 320 and input engine 330.
It will be appreciated by those skilled in the art that each embodiment disclosed above can be real without departing from invention
Various changes and modifications are made in the case of matter.Therefore, protection scope of the present invention should be by appended power
Profit claim limits.
Claims (13)
1. an advertisement delivery system, including the interface communicated with multiple media, described system is also
Including:
Data engine, is suitable to be obtained from the plurality of media the media of the most each media by described interface
Performance information；
Decision engine, is suitable to come according to the first matching degree between described media capabilities information and want advertisement
Determine target medium；
Throw in engine, be suitable to, by described interface, the advertisement of establishment is sent to described target medium, to refer to
Show that described advertisement is thrown in by described target medium.
System the most according to claim 1, wherein, described data engine is further adapted for: by institute
Stating interface and obtain audient's context data of the most each media from the plurality of media, described audient is upper and lower
Literary composition data are obtained from audient's terminal by described media；
Described decision engine is further adapted for: according between described audient's context data and described want advertisement
Second matching degree determines target audience；
Described input engine is further adapted for: sent the mark of described target audience to described by described interface
Target medium, to indicate described target medium by described advertisement putting to described target audience.
System the most according to claim 1 and 2, wherein, described want advertisement include following in
One or more: the stereotactic conditions of described advertisement, industry attribute and Key Performance Indicator；Described
Media capabilities information include following in one or more: one or more advertisement positions of described media examine
Core condition, media industry, ad log.
System the most according to claim 3, wherein, described decision engine is further adapted for:
Described stereotactic conditions is compared with described examination & verification condition, determines the first scoring of described media；
Described Key Performance Indicator is compared with described ad log, determines that the second of described media is commented
Point；
According to the correlation degree of described industry attribute Yu described media industry, determine that the 3rd of described media comments
Point；
Described first scoring, the second scoring, the 3rd scoring are weighted, determine described first matching degree.
System the most according to claim 2, wherein, described data engine is further adapted for:
The one or more labels matched with described audient's context data are added for audient；
Audient is mapped to the crowd type corresponding with the one or more label；
Described want advertisement include described advertisement for the target type of crowd, described decision engine is the suitableeest
In:
The 4th scoring is determined according to the matching degree between described crowd's type and described target type；
Described second matching degree is determined according to described 4th scoring.
System the most according to claim 5, wherein, described audient's context data also includes institute
State the ad conversion rates of crowd's type；
Described decision engine is further adapted for: determine that the 5th comments according to the conversion ratio of described crowd's type
Point；
Described 4th scoring and the 5th scoring are weighted, determine described second matching degree.
7. an advertisement placement method, performs, described advertisement delivery system bag on advertisement delivery system
Including the interface communicated with multiple media, described method includes:
Obtained the media capabilities information of the most each media from the plurality of media by described interface；
Target medium is determined according to the first matching degree between described media capabilities information and want advertisement；
By described interface, the advertisement of establishment is sent to described target medium, to indicate described target medium
Described advertisement is thrown in.
Method the most according to claim 7, wherein, described method also includes:
Obtained audient's context data of the most each media, institute from the plurality of media by described interface
State audient's context data to be obtained from audient's terminal by described media；
Mesh is determined according to the second matching degree between described audient's context data and described want advertisement
Mark audient；
By described interface, the mark of described target audience is sent to described target medium, described with instruction
Described advertisement putting is given described target audience by target medium.
9. according to the method described in claim 7 or 8, wherein, described want advertisement include following in
One or more: the stereotactic conditions of described advertisement, industry attribute and Key Performance Indicator；Described
Media capabilities information include following in one or more: one or more advertisement positions of described media examine
Core condition, media industry, ad log.
Method the most according to claim 9, wherein, described according to described media capabilities information with
The first matching degree between want advertisement determines that target medium farther includes:
Described stereotactic conditions is compared with described examination & verification condition, determines the first scoring of described media；
Described Key Performance Indicator is compared with described ad log, determines the second of described advertisement position
Scoring；
According to the correlation degree of described industry attribute Yu described media industry, determine the 3rd of described advertisement position the
Scoring；
Described first scoring, the second scoring, the 3rd scoring are weighted, determine described first matching degree.
11. methods according to claim 8, wherein, described method also includes:
The one or more labels matched with described audient's context data are added for audient；
Audient is mapped to the crowd type corresponding with the one or more label；
Described want advertisement include described advertisement for the target type of crowd, described according to described audient
The second matching degree between context data and described want advertisement determines that target audience farther includes:
The 4th scoring is determined according to the matching degree between described crowd's type and described target type；
Described second matching degree is determined according to described 4th scoring.
12. methods according to claim 11, wherein, described audient's context data also includes
The ad conversion rates of described crowd's type；
Described determine that described second matching degree farther includes: determine according to the conversion ratio of described crowd's type
5th scoring；
Described 4th scoring and the 5th scoring are weighted, determine described second matching degree.
13. 1 kinds of advertisement delivery systems, including the interface communicated with multiple media, also include:
Data base, stores the media capabilities information of multiple media, audient's context data and establishment
Advertisement；And
Processor, described processor is configured to:
Obtained the media capabilities information of the most each media from the plurality of media by described interface；
Target medium is determined according to the first matching degree between described media capabilities information and want advertisement；
By described interface, the advertisement of establishment is sent to described target medium, to indicate described target medium
Described advertisement will be thrown in.
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