CN107146098A

CN107146098A - Advertisement operation configuration method and equipment

Info

Publication number: CN107146098A
Application number: CN201710208293.6A
Authority: CN
Inventors: 秦润之
Original assignee: Beijing Kingsoft Internet Security Software Co Ltd
Current assignee: Beijing Kingsoft Internet Security Software Co Ltd
Priority date: 2017-03-31
Filing date: 2017-03-31
Publication date: 2017-09-08
Anticipated expiration: 2037-03-31
Also published as: CN107146098B

Abstract

The embodiment of the invention discloses an advertisement operation configuration method and equipment thereof, wherein the method comprises the following steps: acquiring unit identifications of all historical advertisement units corresponding to the current advertisement position and historical data of all historical advertisement units, and sequencing the unit identifications according to the historical data to obtain a unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number; setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to first historical data; the sequence of unit identifications is updated and ordered based on the sequence numbers of the unit identifications of the two types of advertisement units. By adopting the method and the device, the parameter information returned by the advertisement unit can be analyzed, and the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved.

Description

A kind of advertisement operation collocation method and its equipment

Technical field

The present invention relates to field of computer technology, more particularly to a kind of advertisement operation collocation method and its equipment.

Background technology

With the popularization and fast development of the terminal devices such as smart mobile phone and tablet personal computer, increasing advertisement passes through mutual Networked platforms are played in terminal device.Needed before advertisement is played, ad serving side's platform is (for example, Sell-Side Platform, SSP platform) need to for the suitable Internet advertising medium of advertisement configuration be advertisement source (for example, Google, Facebook, Yahoo, VK etc.).In the prior art, due to each advertisement in party in request's platform (Demand-Side Platform, DSP platform) The value information computational methods in source are unknowable for SSP platforms, and SSP platforms can not be told potential from each advertisement source The advertisement source of more favorable rates value information can be provided, the advertisement source for allowing to provide more favorable rates value information lacks the machine of advertising display Meeting, reduces the accuracy rationally shown to the advertising message that advertisement source is returned.

The content of the invention

The embodiment of the present invention provides a kind of advertisement operation collocation method and its equipment, by according to the corresponding history of advertisement position Data set the parameter of preset kind advertising unit, and the unit marks of the corresponding advertising unit of advertisement position are resequenced, can To improve the accuracy rationally shown to the advertising message that advertising unit is returned.

In order to solve the above-mentioned technical problem, collocation method, methods described are runed the embodiments of the invention provide a kind of advertisement Including：

Each history advertisement for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded The historical data of unit, and the list that processing obtains Current ad position is ranked up to the unit marks according to the historical data Member mark sequence；

According to the unit marks sequence of Current ad position, the corresponding history of unit marks for obtaining First ray number is wide Accuse the first historical data of unit；

The corresponding sequence number of unit marks of first preset kind advertising unit, and root are set according to the First ray number First parameter of the first preset kind advertising unit is set according to first historical data；

The sequence number of unit marks based on the corresponding each history advertising unit in Current ad position and described first pre- If the sequence number of the unit marks of type advertisements unit is updated at sequence to the unit marks sequence of Current ad position Reason, and the unit marks sequence of the Current ad after being updated.

Correspondingly, the embodiment of the present invention additionally provides a kind of advertisement operation configuration equipment, and the equipment includes：

Sort processing module, for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded Each history advertising unit historical data, and the unit marks be ranked up according to the historical data handled To the unit marks sequence of Current ad position；

First ray number acquisition module, for the unit marks sequence according to Current ad position, obtains first First historical data of the corresponding history advertising unit of unit marks of sequence number；

First kind parameter setting module, for setting the first preset kind advertising unit according to the First ray number The corresponding sequence number of unit marks, and set the first of the first preset kind advertising unit according to first historical data Parameter；

Unit marks sequence update module, for the unit based on the corresponding each history advertising unit in Current ad position List of the sequence number of the unit marks of the sequence number of mark and the first preset kind advertising unit to Current ad position Member mark sequence is updated sequence processing, and the unit marks sequence of the Current ad after being updated.

In embodiments of the present invention, by obtaining unit marks and the institute of the corresponding each history advertising unit in Current ad position The historical data of each history advertising unit of record, and processing is ranked up to unit marks according to historical data obtains current wide Accuse the unit marks sequence of position；Further according to the unit marks sequence of Current ad position, the unit marks pair of First ray number are obtained First historical data of the history advertising unit answered；Then the list of first preset kind advertising unit is set according to First ray number The corresponding sequence number of member mark, and according to the first parameter of the first historical data the first preset kind advertising unit of setting；Finally The sequence numbers of unit marks based on the corresponding each history advertising unit in Current ad position and the first preset kind advertising unit The sequence number of unit marks is updated sequence processing to the unit marks sequence of Current ad position, and current after being updated The unit marks sequence of advertisement position.By setting the parameter of preset kind advertising unit according to the corresponding historical data of advertisement position, And the unit marks of the corresponding advertising unit of advertisement position are resequenced, improve and the advertising message that advertising unit is returned is carried out The accuracy rationally shown.

Brief description of the drawings

In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these accompanying drawings.

Fig. 1 is the schematic flow sheet that collocation method is runed in a kind of advertisement provided in an embodiment of the present invention；

Fig. 2 is the schematic flow sheet that collocation method is runed in another advertisement provided in an embodiment of the present invention；

Fig. 3 is the effect diagram after a kind of unit marks arrangement provided in an embodiment of the present invention；

Fig. 4 is the schematic flow sheet that collocation method is runed in another advertisement provided in an embodiment of the present invention；

Fig. 5 is the effect diagram after another unit marks arrangement provided in an embodiment of the present invention；

Fig. 6 is the effect diagram after another unit marks arrangement provided in an embodiment of the present invention；

Fig. 7 is the structural representation that a kind of advertisement operation provided in an embodiment of the present invention configures equipment；

Fig. 8 is the structural representation that another advertisement operation provided in an embodiment of the present invention configures equipment；

Fig. 9 is the structural representation that another advertisement operation provided in an embodiment of the present invention configures equipment；

Figure 10 is the structural representation that another advertisement operation provided in an embodiment of the present invention configures equipment.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.

Advertisement operation collocation method provided in an embodiment of the present invention can apply to ad serving side's platform and advertisement source returned The scene for the advertising message that advertisement source is returned is analyzed and shown to the parameter information returned, for example：Advertisement operation configuration equipment is obtained Take the unit marks of the corresponding each history advertising unit in Current ad position and the history of each history advertising unit recorded Data, and the unit marks sequence that processing obtains Current ad position is ranked up to the unit marks according to the historical data Row；The advertisement operation configuration equipment obtains the list of First ray number further according to the unit marks sequence of Current ad position First historical data of the corresponding history advertising unit of member mark；Then, the advertisement operation configures equipment according to described first Sequence number sets the corresponding sequence number of unit marks of the first preset kind advertising unit, and is set according to first historical data Put the first parameter of the first preset kind advertising unit；Finally, the advertisement operation configuration equipment is based on described current wide Accuse the sequence number and the unit mark of the first preset kind advertising unit of the unit marks of the corresponding each history advertising unit in position The sequence number of knowledge is updated sequence processing to the unit marks sequence of Current ad position, and after being updated it is current extensively Accuse the unit marks sequence of position.Believe by setting preset kind advertising unit, and to the parameter that preset kind advertising unit is returned Breath is analyzed, and improves the accuracy rationally shown to the advertising message that advertising unit is returned.

The present embodiments relate to advertisement operation configuration equipment be specifically as follows the server apparatus for possessing SSP platforms, The present embodiments relate to terminal can be tablet personal computer, smart mobile phone, palm PC and mobile internet device (MID) Etc. the terminal device for possessing advertising message displaying function.

Below in conjunction with accompanying drawing 1- accompanying drawings 5, advertisement provided in an embodiment of the present invention operation collocation method is situated between in detail Continue.

Fig. 1 is referred to, is that the embodiments of the invention provide the schematic flow sheet that collocation method is runed in a kind of advertisement.Such as Fig. 1 Shown, the methods described of the embodiment of the present invention may comprise steps of S101- steps S104.

S101, each history for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded The historical data of advertising unit, and processing is ranked up to the unit marks according to the historical data, obtain Current ad The unit marks sequence of position；

Specifically, advertisement operation configuration equipment can obtain the unit mark of the corresponding each history advertising unit in Current ad position Know, it is to be understood that each history advertising unit can be the corresponding each Internet advertising medium in Current ad position (alternatively referred to as advertisement source), for example, Google, Facebook, Yahoo, VK etc..The unit marks of each history advertising unit can Think the ID of each advertisement source, i.e., the corresponding address information of described advertisement source.

Further, the advertisement operation configuration equipment can be obtained within a period of time before current point in time, if The historical data of the standby each history advertising unit recorded, the historical data can be the advertisement exhibition of each advertisement source Existing, advertising income or thousand advertising incomes (effective cost per mille, eCPM), wherein, the advertising unit Advertising income can be directly proportional to the eCPM of the advertising unit.

Further, the operation configuration equipment can carry out priority according to the historical data to the unit marks Sequence processing obtains the unit marks sequence of Current ad position.Optionally, the operation configuration equipment can be by each history advertisement The unit marks of each history advertising unit are carried out priority ranking by the advertising income of unit from high to low, for example, positioned at described The corresponding history advertising unit of unit marks that the unit marks sequence of Current ad position is the first can be Current ad position correspondence Advertising unit in take in highest, (generally, income highest advertising unit income can account for correspondence advertisement position take in 60%-70%).

S102, according to the unit marks sequence of Current ad position, the unit marks for obtaining First ray number are corresponding First historical data of history advertising unit；

Specifically, advertisement operation configuration equipment can be obtained according to the unit marks sequence of Current ad position First historical data of the corresponding history advertising unit of unit marks of First ray number, it is to be understood that first sequence The unit marks of row number can in the unit marks sequence of Current ad position according to after priority ranking in the first The unit marks of first priority in unit marks, i.e., the unit marks sequence in Current ad position, described first goes through History data can be the corresponding history handbill of unit marks in first place in the unit marks sequence of Current ad position The eCPM of member.

S103, the corresponding sequence of unit marks of the first preset kind advertising unit is set according to First ray number Number, and according to the first parameter of first historical data setting the first preset kind advertising unit；

It is understood that advertisement operation configuration equipment can pre- the first preset kind of first to file advertising unit list Member mark, wherein, the advertisement source that the first preset kind advertising unit can flexibly be set for reserve price, for example, Admob Advertisement source or Ad Exchange advertisement sources.Optionally, the advertisement operation configuration equipment can be wide according to the first preset kind Accuse the unit marks of unit marks rule the first preset kind advertising unit of generation of unit, further, the advertisement operation The unit marks of first preset kind advertising unit can be configured to the Current ad position by configuration equipment, for example, described wide Current ad can be write or be associated with by the ID of Admob advertisement sources or Ad Exchange advertisement sources by accusing operation configuration equipment Position, so that Current ad position can correspond to the unit marks of the first preset kind advertising unit.

Specifically, the advertisement operation configuration equipment can set the first preset kind advertisement according to the First ray number The corresponding sequence number of unit marks of unit.It is understood that the corresponding sequence number of the unit marks can represent it is described Priority of the unit marks in the unit marks sequence.

Optionally, advertisement operation configuration equipment can use the unit marks pair of the first preset kind advertising unit The sequence number answered replaces the First ray number.If for example, the First ray number is the unit marks of Current ad position In the first the first sequence number in sequence, then the corresponding sequence of unit marks of the first preset kind advertising unit after setting Number for new the first sequence number.It is understood that the first preset kind advertising unit can be two, the unit mark The effect known after arrangement is as shown in Figure 3：The unit marks of one of them the first preset kind advertising unit are located at the first history Before advertising unit A unit marks, the unit marks of another the first preset kind advertising unit are located at Serial No. second Before the history advertising unit B of position unit marks.

Further, advertisement operation configuration equipment can be wide according to the corresponding history of unit marks of First ray number The first historical data for accusing unit sets the first parameter of the first preset kind advertising unit, it is to be understood that described First parameter of the first preset kind advertising unit can be the reserve price parameter of the first preset kind advertising unit, for example, The advertisement operation configuration equipment can will be higher by the 30%-50% of the first historical data of history advertising unit ginseng Number, is used as the first parameter of the first preset kind advertising unit.

S104, the sequence number of the unit marks based on the corresponding each history advertising unit in Current ad position and described the The sequence number of the unit marks of one preset kind advertising unit is updated row to the unit marks sequence of Current ad position Sequence processing, and the unit marks sequence of the Current ad after being updated；

Specifically, the advertisement operation configuration equipment can be based on the corresponding each history advertising unit in Current ad position Unit marks sequence number and the first preset kind advertising unit unit marks sequence number to the Current ad The unit marks sequence of position is updated sequence processing, it is possible to the unit marks sequence of the Current ad position after being updated. For example, the advertisement operation configuration equipment can make the sequence number of the unit marks of the first preset kind advertising unit For the first sequence number of the unit marks sequence of Current ad position, and by the Current ad corresponding each history advertisement in position The sequence number of the unit marks of unit increases by one successively, will be originally in the first sequence number as in deputy sequence Row number, the like, the unit marks sequence for the Current ad position that can be finally resequenced.

In embodiments of the present invention, by obtaining unit marks and the institute of the corresponding each history advertising unit in Current ad position The historical data of each history advertising unit of record, and processing is ranked up to unit marks according to historical data obtains current wide Accuse the unit marks sequence of position；Further according to the unit marks sequence of Current ad position, the unit marks pair of First ray number are obtained First historical data of the history advertising unit answered；Then the list of first preset kind advertising unit is set according to First ray number The corresponding sequence number of member mark, and according to the first parameter of the first historical data the first preset kind advertising unit of setting；Finally The sequence numbers of unit marks based on the corresponding each history advertising unit in Current ad position and the first preset kind advertising unit The sequence number of unit marks is updated sequence processing to the unit marks sequence of Current ad position, and current after being updated The unit marks sequence of advertisement position.By setting preset kind advertising unit, and to the parameter of preset kind advertising unit return Information is analyzed, and improves the accuracy rationally shown to the advertising message that advertising unit is returned.

Fig. 2 is referred to, is that the embodiments of the invention provide the schematic flow sheet that collocation method is runed in another advertisement.As schemed Shown in 2, the methods described of the embodiment of the present invention may comprise steps of S201- steps S212.

S201, each history for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded The historical data of advertising unit, and according to the historical data unit marks are ranked up processing obtain Current ad position Unit marks sequence；

Further, the advertisement operation configuration equipment can be obtained within a period of time before current point in time, if The historical data of the standby each history advertising unit recorded, the historical data can be the advertisement exhibition of each advertisement source Existing, advertising income or eCPM, wherein, the advertising income of the advertising unit can be directly proportional to the eCPM of the advertising unit.

S202, according to the unit marks sequence of Current ad position, the unit marks for obtaining First ray number are corresponding First historical data of history advertising unit；

S203, applies for the unit marks of the first preset kind advertising unit, and by the first preset kind advertising unit Unit marks be configured to Current ad position；

Specifically, advertisement operation configuration equipment can pre- the first preset kind of first to file advertising unit unit mark Know, wherein, the advertisement source that the first preset kind advertising unit can flexibly be set for reserve price, for example, Admob advertisements Source or Ad Exchange advertisement sources.Optionally, the advertisement operation configuration equipment can be according to the first preset kind handbill The unit marks of unit marks rule the first preset kind advertising unit of generation of member.

Further, the advertisement operation configuration equipment can configure the unit marks of the first preset kind advertising unit To Current ad position, for example, advertisement operation configuration equipment can be wide by Admob advertisement sources or Ad Exchange The ID write-ins in announcement source are associated with Current ad position, so that Current ad position can correspond to the first preset kind handbill The unit marks of member.

In embodiments of the present invention, by working as described in the unit marks write-in by the advertising unit of first preset kind Preceding advertisement position, it is ensured that after being sorted to unit marks, the unit marks of the advertising unit of first preset kind are located at currently In the unit marks sequence of advertisement position.

S204, the corresponding sequence of unit marks of the first preset kind advertising unit is set according to the First ray number Number, and according to the first parameter of first historical data setting the first preset kind advertising unit；

S205, the sequence number of the unit marks based on the corresponding each history advertising unit in Current ad position and described the The sequence number of the unit marks of one preset kind advertising unit is updated row to the unit marks sequence of Current ad position Sequence processing, and the unit marks sequence of the Current ad after being updated；

S206, when the ad content acquisition instruction for the carrying advertising site mark for receiving terminal transmission, obtains described wide Accuse the active cell mark sequence of the corresponding advertisement position of bit identification；

Specifically, when the ad content acquisition instruction for the carrying advertising site mark for receiving terminal transmission, the advertisement Operation configuration equipment can obtain the current unit marks sequence of the corresponding advertisement position of the advertising site mark, it is possible to understand that It is that the terminal can send ad content to advertisement operation configuration equipment and obtain instruction, for example, mobile phone terminal is being browsed , can be wide to advertisement operation configuration equipment transmission at the 2nd interface of user's browse application during application interface Content obtaining instruction is accused, to show that the advertisement operation configuration equipment is returned in the 3rd of the user's browse application page Advertising message.The advertising site mark can be the ID of the advertisement position, i.e., the corresponding address information of described advertisement position is described Ad content obtains the control instruction for the acquisition ad content that instruction can send for the corresponding advertisement position of the advertising site mark.

Further, the advertisement operation configuration equipment can obtain the current of the corresponding advertisement position of the advertising site mark Unit marks sequence, it is to be understood that can be with the active cell mark sequence of the corresponding advertisement position of the advertising site mark Unit marks including each history advertising unit can also include the unit marks of preset kind advertising unit.

S207, identifies sequence according to the active cell of the advertisement position and is sent out successively to each advertising unit of the advertisement position Advertising message is sent to ask, it is and described when getting the advertising message that the advertising unit asks to return according to the advertising message Described in terminal-pair during advertising message successful presentation, it is updated to sending the historical data of advertising unit of the advertising message；

Specifically, advertisement operation configuration equipment can be identified according to the active cell of the advertisement position sequence successively to Each advertising unit of the advertisement position sends advertising message request, for example, advertisement operation configuration equipment can be according to institute State the priority that each unit is identified in the active cell mark sequence of advertisement position and identify corresponding advertising unit to each unit successively Send advertising message request, it is to be understood that the advertising message request can send advertisement for the request advertising unit The request of information, the advertising message can be the data of description ad content.

Further, asked when advertisement operation configuration equipment gets the advertising unit according to the advertising message During the advertising message of return, the displaying successful information that the advertising message and receiving terminal are returned is returned to the terminal, when described When advertisement operation configuration equipment detects advertising message successful presentation described in the terminal-pair, the advertisement operation configuration equipment can It is updated with the historical data of the advertising unit to sending the advertising message, it is to be understood that before current time Any a period of time in, the historical data of the advertising unit all can be by what statistic algorithm was obtained, work as advertising unit Send after advertising message, so that it may which the historical data to the advertising unit is counted and updated the history number of the statistics of last moment According to.

In the embodiment of the embodiment of the present invention, the advertisement operation configuration equipment can identify active cell First unit marks in sequence are identified as active cell, as shown in figure 3, can be by first the first preset kind advertisement The unit marks of unit are identified as active cell, it is possible to identify corresponding advertising unit (i.e. first to the active cell The advertising unit of first preset kind) send advertising message request.Further, the advertisement operation configuration equipment may determine that Whether acquisition receives the advertising message that the advertising unit of advertising message request is returned, and sending advertisement operation to the terminal configures equipment The advertising message received, can also determine whether that the terminal-pair advertising message is shown successfully, if judged result is not connect Receive the advertising message of advertising unit return or do not receive that the terminal returns to the advertising message successful presentation Prompt message in one or more, advertisement operation configuration equipment can obtain next list in active cell sequence Member mark is identified (as shown in figure 3, after the unit marks of first the first preset kind advertising unit as active cell History advertising unit A unit marks), again repeatedly advertising message request transmission and advertising message acquisition with whether opening up Work(is shown as, up to the corresponding advertising unit of a certain advertising unit mark receives advertising message in active cell mark sequence After request, the advertising message of return is received and successful presentation.

S208, when the advertising unit for receiving the advertising message request is preset kind advertising unit, judges described pre- If whether the 3rd parameter that type advertisements unit is returned meets default first parameter；

Specifically, when the advertising unit for receiving the advertising message request is preset kind advertising unit, the advertisement Operation configuration equipment may determine that whether the 3rd parameter that the preset kind advertising unit is returned meets default first parameter.Can With understanding, the 3rd parameter can be the quotation parameter of the preset kind advertisement source, and default first parameter can Think the reserve price parameter that the corresponding DSP platform of the preset kind advertising unit is provided.When default first parameter is more than institute When stating three parameters, it may be determined that the 3rd parameter is unsatisfactory for default first parameter.For example, the 3rd parameter is 5, it is described When default first parameter is 5.5, it may be determined that the 3rd parameter is unsatisfactory for default first parameter.

S209, when the 3rd parameter that the preset kind advertising unit is returned is unsatisfactory for default first parameter, puts Abandon the advertising message that the preset kind advertising unit is returned；

Specifically, when the 3rd parameter that the preset kind advertising unit is returned is unsatisfactory for default first parameter, The advertisement operation configuration equipment can abandon the advertising message that the preset kind advertising unit is returned.For example, when described pre- If the 3rd parameter that type advertisements unit is returned is that default first parameter is 5.5 described in 5, i.e., described preset kind advertising unit When the quotation parameter of return is less than default reserve price parameter, the advertisement operation configuration equipment can determine the 3rd parameter not Default first parameter is met, in such cases, the advertisement operation configuration equipment can be abandoned showing the preset kind The advertising message that advertising unit is returned.

In embodiments of the present invention, by obtaining unit marks and the institute of the corresponding each history advertising unit in Current ad position The historical data of each history advertising unit of record, and processing is ranked up to unit marks according to historical data obtains current wide Accuse the unit marks sequence of position；Further according to the unit marks sequence of Current ad position, the unit marks pair of First ray number are obtained First historical data of the history advertising unit answered；Then the unit marks of the first preset kind advertising unit are write current wide Position is accused, the corresponding sequence number of unit marks of the first preset kind advertising unit is set according to First ray number, and according to first Historical data sets the first parameter of the first preset kind advertising unit；It is finally based on the corresponding each history advertisement in Current ad position The unit marks of the unit marks of unit and the first preset kind advertising unit are carried out to the unit marks sequence of Current ad position The processing of more new sort, and the unit marks sequence of the Current ad after being updated.By setting preset kind advertising unit, And the parameter information returned to preset kind advertising unit is analyzed, improve and the advertising message that advertising unit is returned is carried out The accuracy rationally shown；By the way that the unit marks of the advertising unit of the first preset kind are write into Current ad position, it is ensured that After being sorted to unit marks, the unit marks of the advertising unit of the first preset kind are located at the unit marks sequence of Current ad position In.

Fig. 4 is referred to, is that the embodiments of the invention provide the schematic flow sheet that collocation method is runed in a kind of advertisement.Such as Fig. 4 Shown, the methods described of the embodiment of the present invention may comprise steps of S301- steps S304.

S301, each history for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded The historical data of advertising unit, and according to the historical data unit marks are ranked up processing obtain Current ad position Unit marks sequence；

S302, detects the second parameter of the Current ad position；

Specifically, the advertisement operation configuration equipment can detect the second parameter of the Current ad position, it is possible to understand that , second parameter can be advertisement filling rate, wherein the advertisement filling rate can characterize the Current ad position The ratio of advertising display number of times and the ad-request received, when the ad-request of Current ad position reception is larger but displaying When advertisement is less, the advertisement filling rate of the advertisement position is smaller.

S303, when second parameter is less than predetermined threshold value, is obtained according to the unit marks sequence of Current ad position Take the second sequence number；

Specifically, when the advertisement filling rate of Current ad position is less than predetermined threshold value (for example, 40%), the advertisement Operation configuration equipment can according to the Current ad position the sequence number of unit marks retrieval second.It is understood that Second sequence number can for the Current ad position unit marks sequence in afterbody unit marks sequence number.

S304, the corresponding sequence of unit marks of the second preset kind advertising unit is set according to second sequence number Number, and the first parameter of the second preset kind advertising unit is set to the first preset value；

It is understood that advertisement operation configuration equipment can pre- the second preset kind of first to file advertising unit list Member mark, wherein, the advertisement source that the second preset kind advertising unit can flexibly be set for reserve price, for example, Admob Advertisement source or Ad Exchange advertisement sources.Optionally, the advertisement operation configuration equipment can be wide according to the second preset kind Accuse the unit marks of unit marks rule the second preset kind advertising unit of generation of unit, further, the advertisement operation The unit marks of second preset kind advertising unit can be configured to the Current ad position by configuration equipment, for example, described wide Current ad can be write or be associated with by the ID of Admob advertisement sources or Ad Exchange advertisement sources by accusing operation configuration equipment Position, so that Current ad position can correspond to the unit marks of the second preset kind advertising unit.

Specifically, the advertisement operation configuration equipment can set second preset kind according to second sequence number The corresponding sequence number of unit marks of advertising unit, optionally, the advertisement operation configuration equipment can be preset described second The corresponding sequence number of unit marks of type advertisements unit is placed in after second sequence number, when it is implemented, the unit Effect after mark arrangement can be as shown in Figure 5：When the unit marks sequence of Current ad position described in second Serial No. In be in afterbody tail sequence when, the corresponding Serial No. of unit marks of the second preset kind advertising unit after setting New tail sequence number.

Further, the advertisement operation configuration equipment can be by the first parameter of the second preset kind advertising unit It is set to the first preset value, it is to be understood that the first parameter of the second preset kind advertising unit can be described the The reserve price parameter of two preset kind advertising units, first preset value can be for the second preset kind advertising unit most Low reserve price parameter.Optionally, the advertising display amount for the guarantee Current ad position when advertisement filling rate is not enough, the advertisement The reserve price parameter of the relatively low numerical value of the second preset kind advertising unit can be set to described first by operation configuration equipment Preset value (for example, the reserve price parameter such as 0,0.1,0.2 can be set to first preset value).

It is understood that the advertisement operation configuration equipment can be wide based on the corresponding each history in Current ad position Accuse the unit marks sequence of the unit marks of unit and the unit marks of the preset kind advertising unit to Current ad position Row are updated sequence processing, it is possible to the unit marks sequence of the Current ad position after being updated.For example, the advertisement fortune Battalion's configuration equipment can regard the sequence number of the unit marks of the first preset kind advertising unit as Current ad position Unit marks sequence the first sequence number, and by the unit marks of the corresponding each history advertising unit in Current ad position Sequence number increases by one successively, will originally in the first sequence number as in deputy sequence number, the like, also The sequence number of the unit marks of the second preset kind advertising unit can be regard as the unit marks of Current ad position The tail sequence number of sequence, the unit marks sequence for the Current ad position that can be finally resequenced is as shown in Figure 6.

In embodiments of the present invention, by regarding the second preset kind advertising unit as the corresponding handbill in Current ad position Afterbody advertising unit in member, and less reserve price parameter is set to the second preset kind advertising unit, or bottom is not set Valency parameter, improves the advertising display amount of the advertisement position.

In embodiments of the present invention, by obtaining unit marks and the institute of the corresponding each history advertising unit in Current ad position The historical data of each history advertising unit of record, and processing is ranked up to unit marks according to historical data obtains current wide Accuse the unit marks sequence of position；Further according to the unit marks sequence of Current ad position, the unit marks pair of First ray number are obtained First historical data of the history advertising unit answered；Then the unit marks of the first preset kind advertising unit are write current wide Position is accused, the corresponding sequence number of unit marks of the first preset kind advertising unit is set according to First ray number, and according to first Historical data sets the first parameter of the first preset kind advertising unit；It is finally based on the corresponding each history advertisement in Current ad position The unit marks of the unit marks of unit and the first preset kind advertising unit are carried out to the unit marks sequence of Current ad position The processing of more new sort, and the unit marks sequence of the Current ad after being updated.By setting preset kind advertising unit, And the parameter information returned to preset kind advertising unit is analyzed, improve and the advertising message that advertising unit is returned is carried out The accuracy rationally shown；By regarding the second preset kind advertising unit as the tail in the corresponding advertising unit in Current ad position Portion's advertising unit, and less reserve price parameter is set to the second preset kind advertising unit, or reserve price parameter is not set, improve The advertising display amount of advertisement position.

Below in conjunction with accompanying drawing 7- accompanying drawings 9, advertisement operation provided in an embodiment of the present invention configuration equipment is situated between in detail Continue.It should be noted that the advertisement operation configuration equipment shown in accompanying drawing 7- accompanying drawings 9, real shown in Fig. 1-Fig. 6 of the present invention for performing The method for applying example, for convenience of description, illustrate only the part related to the embodiment of the present invention, particular technique details is not disclosed , it refer to the embodiment shown in Fig. 1-Fig. 6 of the present invention.

Fig. 7 is referred to, is that the embodiments of the invention provide the structural representation that a kind of advertisement operation configures equipment.Such as Fig. 7 Shown, the advertisement operation configuration equipment 10 of the embodiment of the present invention can include：Sort processing module 101, First ray number Data acquisition module 102, first kind parameter setting module 103 and unit marks sequence update module 104.

Sort processing module 101, unit marks and institute for obtaining the corresponding each history advertising unit in Current ad position The historical data of each history advertising unit of record, and place is ranked up to the unit marks according to the historical data Reason obtains the unit marks sequence of Current ad position；

In the specific implementation, sequence processing module 101 can obtain the list of the corresponding each history advertising unit in Current ad position Member mark, it is to be understood that each history advertising unit can be the corresponding each Internet advertising in Current ad position Medium (alternatively referred to as advertisement source), for example, Google, Facebook, Yahoo, VK etc..The unit mark of each history advertising unit Know can be each advertisement source ID, i.e., the corresponding address information of described advertisement source.

Further, the sequence processing module 101 can be obtained within a period of time before current point in time, equipment The historical data of the 10 each history advertising units recorded, the historical data can be the advertisement exhibition of each advertisement source Existing, advertising income or eCPM, wherein, the advertising income of the advertising unit can be directly proportional to the eCPM of the advertising unit.

Further, the sequence processing module 101 can carry out excellent according to the historical data to the unit marks First level sequence processing obtains the unit marks sequence of Current ad position.Optionally, the sequence processing module 101 can be by respectively going through The unit marks of each history advertising unit are carried out priority ranking, for example, position by the advertising income of history advertising unit from high to low The corresponding history advertising unit of unit marks in the unit marks sequence first place of Current ad position can be Current ad Highest is taken in the corresponding advertising unit in position, (generally, the income of income highest advertising unit can account for correspondence advertisement position and receive The 60%-70% entered).

First ray number acquisition module 102, for the unit marks sequence according to Current ad position, obtains the First historical data of the corresponding history advertising unit of unit marks of one sequence number；

In the specific implementation, First ray number acquisition module 102 can according to the Current ad position unit marks Sequence, obtains the first historical data of the corresponding history advertising unit of unit marks of First ray number, it is to be understood that institute State First ray number unit marks can for the Current ad position unit marks sequence according to after priority ranking locate The unit marks of the first priority, institute in the first unit marks, i.e., the unit marks sequence in Current ad position Stating the first historical data can go through for the unit marks in first place are corresponding in the unit marks sequence of Current ad position The eCPM of history advertising unit.

First kind parameter setting module 103, for setting the first preset kind handbill according to the First ray number The corresponding sequence number of unit marks of member, and the first preset kind advertising unit is set according to first historical data First parameter；

It is understood that advertisement operation configuration equipment 10 can pre- the first preset kind of first to file advertising unit Unit marks, wherein, the advertisement source that the first preset kind advertising unit can flexibly be set for reserve price, for example, Admob advertisement sources or Ad Exchange advertisement sources.Optionally, the advertisement operation configuration equipment 10 can be pre- according to first If the unit marks of unit marks rule the first preset kind advertising unit of generation of type advertisements unit, further, described The unit marks of first preset kind advertising unit can be configured to the Current ad by first kind parameter setting module 103 Position, for example, advertisement operation configuration equipment can by the ID of Admob advertisement sources or Ad Exchange advertisement sources write-in or Current ad position is associated with, so that Current ad position can correspond to the unit marks of the first preset kind advertising unit.

In the specific implementation, the first kind parameter setting module 103 can be according to being set the First ray number The corresponding sequence number of unit marks of first preset kind advertising unit, optionally, the first kind parameter setting module 103 The First ray number can be replaced with the corresponding sequence number of unit marks of the first preset kind advertising unit.For example, If the First ray number is in the unit marks sequence of Current ad position in the first the first sequence number, set The new the first sequence number of the corresponding Serial No. of unit marks of the first preset kind advertising unit afterwards.It is understood that The first preset kind advertising unit can be two, and the effect after the unit marks arrangement is as shown in Figure 3：One of them The unit marks of first preset kind advertising unit are located at before the first history advertising unit A unit marks, and another the The unit marks of one preset kind advertising unit are located at before the deputy history advertising unit B of Serial No. unit marks.

Further, the first kind parameter setting module 103 can be according to the unit marks of First ray number correspondence The first historical data of history advertising unit the first parameter of the first preset kind advertising unit is set, it is possible to understand that It is that the first parameter of the first preset kind advertising unit can join for the reserve price of the first preset kind advertising unit Number, for example, the first kind parameter setting module 103 can will be higher by the first historical data of the history advertising unit 30%-50% parameter as the first preset kind advertising unit the first parameter.

Unit marks sequence update module 104, for based on the corresponding each history advertising unit in Current ad position The sequence number of the unit marks of the sequence number of unit marks and the first preset kind advertising unit is to Current ad position Unit marks sequence be updated sequence processing, and the unit marks sequence of the Current ad after being updated；

In the specific implementation, unit marks sequence update module 104 can be based on the corresponding each history in Current ad position The sequence number of the unit marks of the sequence number of the unit marks of advertising unit and the first preset kind advertising unit is to described The unit marks sequence of Current ad position is updated sequence processing, it is possible to the unit mark of the Current ad position after being updated Know sequence.For example, the unit marks sequence update module 104 can be by the unit mark of the first preset kind advertising unit The sequence number of knowledge, as the first sequence number of the unit marks sequence of Current ad position, and Current ad position is right The sequence number of the unit marks for each history advertising unit answered increases by one successively, will be originally in the first sequence number conduct In deputy sequence number, the like, the unit marks sequence for the Current ad position that can be finally resequenced.

Fig. 8 is referred to, is that the embodiments of the invention provide the structural representation that another advertisement operation configures equipment.As schemed Shown in 8, the advertisement operation configuration equipment 10 of the embodiment of the present invention can include：Sort processing module 101, First ray number Data acquisition module 102, first kind parameter setting module 103, unit marks sequence update module 104, unit marks application Module 105, mark retrieval module 106, historical data update module 107, parameter judge module 108 and information display module 109。

Further, the sequence processing module 101 can be obtained within a period of time before current point in time, equipment The historical data of the 1 each history advertising unit recorded, the historical data can be the advertisement exhibition of each advertisement source Existing, advertising income or eCPM, wherein, the advertising income of the advertising unit can be directly proportional to the eCPM of the advertising unit.

Unit marks application module 105, the unit marks for applying for the first preset kind advertising unit, and by described the The unit marks of one preset kind advertising unit are configured to the Current ad position；

In the specific implementation, unit marks application module 105 can pre- the first preset kind of first to file advertising unit unit Mark, wherein, the advertisement source that the first preset kind advertising unit can flexibly be set for reserve price, for example, Admob is wide Announcement source or Ad Exchange advertisement sources.Optionally, the advertisement operation configuration equipment 10 can be wide according to the first preset kind Accuse the unit marks of unit marks rule the first preset kind advertising unit of generation of unit.

Further, the unit marks application module 105 can be by the unit marks of the first preset kind advertising unit The Current ad position is configured to, for example, the unit marks application module 105 can be by Admob advertisement sources or Ad The ID write-ins of Exchange advertisement sources are associated with Current ad position, are preset so that Current ad position can correspond to first The unit marks of type advertisements unit.

In the specific implementation, first kind parameter setting module 103 can set described first according to the First ray number The corresponding sequence number of unit marks of preset kind advertising unit.It is understood that the corresponding sequence number of the unit marks Priority of the unit marks in the unit marks sequence can be represented.

Optionally, the first kind parameter setting module 103 can use the list of the first preset kind advertising unit The corresponding sequence number of member mark replaces the First ray number.If for example, the First ray number is Current ad position In the first the first sequence number in unit marks sequence, then the unit marks pair of the first preset kind advertising unit after setting The first sequence number of the Serial No. answered newly.It is understood that the first preset kind advertising unit can be two, institute The effect stated after unit marks arrangement is as shown in Figure 3：The unit marks of one of them the first preset kind advertising unit are located at head Before the history advertising unit A of position unit marks, the unit marks of another the first preset kind advertising unit are located at sequence Number for deputy history advertising unit B unit marks before.

Unit marks sequence update module 104, for based on the corresponding each history advertising unit in Current ad position List of the sequence number of the unit marks of the sequence number of unit marks and the preset kind advertising unit to Current ad position Member mark sequence is updated sequence processing, and the unit marks sequence of the Current ad after being updated；

Retrieval module 106 is identified, for being obtained when the ad content for the carrying advertising site mark for receiving terminal transmission During instruction fetch, the active cell mark sequence of the corresponding advertisement position of the advertising site mark is obtained；

In the specific implementation, when the ad content acquisition instruction for the carrying advertising site mark for receiving terminal transmission, mark Retrieval module 106 can obtain the current unit marks sequence of the corresponding advertisement position of the advertising site mark.The advertisement Bit identification can be the ID of the advertisement position, i.e., the corresponding address information of described advertisement position, and the ad content obtains instruction can Think the control instruction for the acquisition ad content that the corresponding advertisement position of the advertising site mark is sent.

Further, the mark retrieval module 106 can obtain the corresponding advertisement position of the advertising site mark Active cell identifies sequence, it is to be understood that in the active cell mark sequence of the corresponding advertisement position of the advertising site mark The unit marks of each history advertising unit, which can be included, can also include the unit marks of preset kind advertising unit.

Historical data update module 107, for identifying sequence successively to described wide according to the active cell of the advertisement position Each advertising unit for accusing position sends advertising message request, is returned when getting the advertising unit according to advertising message request The advertising message returned, and described in the terminal-pair during advertising message successful presentation, the advertising unit to sending the advertising message Historical data be updated；

In the specific implementation, historical data update module 107 can according to the active cell of the advertisement position identify sequence according to Secondary each advertising unit to the advertisement position sends advertising message request, for example, the historical data update module 107 can be with The priority identified according to each unit in the active cell mark sequence of the advertisement position is corresponding wide to each unit mark successively Accuse unit and send advertising message request, it is to be understood that the advertising message request can be to ask the advertising unit hair The request of advertising message is sent, the advertising message can be the data of description ad content.

Further, asked when advertisement operation configuration equipment gets the advertising unit according to the advertising message During the advertising message of return, the displaying successful information that the advertising message and receiving terminal are returned is returned to the terminal, when described When advertisement operation configuration equipment detects advertising message successful presentation described in the terminal-pair, the historical data update module 107 can be updated to the historical data for the advertising unit for sending the advertising message, it is to be understood that at current time In any a period of time before, the historical data of the advertising unit all can be by what statistic algorithm was obtained, work as advertisement Unit is sent after advertising message, so that it may which the historical data to the advertising unit is counted and updated going through for the statistics of last moment History data.

In the embodiment of the embodiment of the present invention, the historical data update module 107 can be by active cell First unit marks in mark sequence are identified as active cell, as shown in figure 3, can be by first the first preset kind The unit marks of advertising unit are identified as active cell, it is possible to identify corresponding advertising unit (i.e. the to the active cell The advertising unit of one the first preset kind) send advertising message request.Further, the historical data update module 107 It can decide whether to obtain and receive the advertising message that the advertising unit of advertising message request is returned, advertisement operation is sent to the terminal The advertising message that configuration equipment is received, can also determine whether that the terminal-pair advertising message is shown successfully, if judging knot Fruit for do not receive the advertising message of advertising unit return or do not receive that the terminal returns to the advertising message One or more in the prompt message of successful presentation, the historical data update module 107 can obtain active cell sequence In next unit marks identify as active cell (as shown in figure 3, positioned at first the first preset kind advertising unit The unit marks of history advertising unit A after unit marks), the repeatedly transmission of advertising message request and advertising message again Obtain with whether showing success, up to the corresponding advertising unit of a certain advertising unit mark connects in active cell mark sequence Receive after advertising message request, the advertising message of return is received and into displaying.

Parameter judge module 108, for being preset kind handbill when the advertising unit for receiving the advertising message request When first, judge whether the 3rd parameter that the preset kind advertising unit is returned meets default first parameter；

In the specific implementation, when the advertising unit for receiving the advertising message request is preset kind advertising unit, it is described Parameter judge module 108 may determine that whether the 3rd parameter that the preset kind advertising unit is returned meets default first ginseng Number.It is understood that the 3rd parameter can be the quotation parameter of the preset kind advertisement source, default first ginseng The reserve price parameter that number can provide for the corresponding DSP platform of the preset kind advertising unit.When default first parameter is big When three parameter, it may be determined that the 3rd parameter is unsatisfactory for default first parameter.For example, the 3rd parameter is 5, When default first parameter is 5.5, it may be determined that the 3rd parameter is unsatisfactory for default first parameter.

Information display module 109, for when the 3rd parameter that the preset kind advertising unit is returned be unsatisfactory for it is described pre- If during the first parameter, abandoning the advertising message that the preset kind advertising unit is returned；

In the specific implementation, when the 3rd parameter that the preset kind advertising unit is returned is unsatisfactory for default first parameter When, information display module 109 can abandon the advertising message that the preset kind advertising unit is returned.For example, when described default The 3rd parameter that type advertisements unit is returned is 5 yuan of default first parameters when being 5.5 yuan, i.e., described preset kind handbill When the quotation parameter that member is returned is less than default reserve price parameter, described information display module 109 can determine that the 3rd parameter not Default first parameter is met, in such cases, described information display module 109 can be abandoned showing that the preset kind is wide Accuse the advertising message that unit is returned.

Fig. 9 is referred to, is that the embodiments of the invention provide the structural representation that another advertisement operation configures equipment.As schemed Shown in 9, the advertisement operation configuration equipment 10 of the embodiment of the present invention can include：Processing module 101, the second parameter of sorting are examined Survey module 110, the second serial number data acquisition module 111 and Second Type parameter setting module 112.

Second parameter detection module 110, the second parameter for detecting the Current ad position；

In the specific implementation, the second parameter detection module 110 can detect the second parameter of the Current ad position, Ke Yili Solution, second parameter can be advertisement filling rate, wherein the advertisement filling rate can characterize the Current ad position Advertising display number of times and the ratio of ad-request that receives, the ad-request received when Current ad position is larger but exhibition When showing that advertisement is less, the advertisement filling rate of the advertisement position is smaller.

Second serial number data acquisition module 111, for when second parameter is less than predetermined threshold value, being worked as according to described The sequence number of unit marks retrieval second of preceding advertisement position；

In the specific implementation, when the advertisement filling rate of Current ad position is less than predetermined threshold value (for example, 40%), second Serial number data acquisition module 111 can according to the Current ad position the sequence number of unit marks retrieval second.Can be with Understand, second sequence number can be the unit marks in afterbody in the unit marks sequence of Current ad position Sequence number.

Second Type parameter setting module 112, for setting the second preset kind handbill according to second sequence number The corresponding sequence number of unit marks of member, and the first parameter of the second preset kind advertising unit is set to first preset Value；

It is understood that advertisement operation configuration equipment 10 can pre- the second preset kind of first to file advertising unit Unit marks, wherein, the advertisement source that the second preset kind advertising unit can flexibly be set for reserve price, for example, Admob advertisement sources or Ad Exchange advertisement sources.Optionally, the advertisement operation configuration equipment 10 can be pre- according to second If the unit marks of unit marks rule the second preset kind advertising unit of generation of type advertisements unit, further, described The unit marks of second preset kind advertising unit can be configured to the Current ad position, example by advertisement operation configuration equipment 10 Such as, the ID of Admob advertisement sources or Ad Exchange advertisement sources can be write or associated by the advertisement operation configuration equipment 10 To Current ad position, so that Current ad position can correspond to the unit marks of the second preset kind advertising unit.

In the specific implementation, Second Type parameter setting module 112 can set described second according to second sequence number The corresponding sequence number of unit marks of preset kind advertising unit, optionally, the Second Type parameter setting module 112 can be with The corresponding sequence number of unit marks of the second preset kind advertising unit is placed in after second sequence number, it is specific real Shi Shi, the effect after the unit marks arrangement can be as shown in Figure 5：When Current ad position described in second Serial No. When the tail sequence of afterbody is in unit marks sequence, the unit marks pair of the second preset kind advertising unit after setting The new tail sequence number of the Serial No. answered.

Further, the Second Type parameter setting module 112 can be by the second preset kind advertising unit First parameter is set to the first preset value, it is to be understood that the first parameter of the second preset kind advertising unit can be with For the reserve price parameter of the second preset kind advertising unit, first preset value can be the second preset kind advertisement The minimum reserve price parameter of unit.Optionally, to ensure advertising display amount of the Current ad position when advertisement filling rate is not enough, The Second Type parameter setting module 112 can be by the reserve price parameter of the relatively low numerical value of the second preset kind advertising unit It is set to first preset value (for example, the reserve price parameter such as 0,0.1,0.2 can be set to first preset value).

It is understood that the advertisement operation configuration equipment 10 can be based on the corresponding each history in Current ad position Unit marks of the unit marks of the unit marks of advertising unit and the preset kind advertising unit to Current ad position Sequence is updated sequence processing, it is possible to the unit marks sequence of the Current ad position after being updated.For example, the advertisement Operation configuration equipment 10 can be by the sequence number of the unit marks of the first preset kind advertising unit, as described current wide Accuse the first sequence number of the unit marks sequence of position, and by the unit mark of the corresponding each history advertising unit in Current ad position The sequence number of knowledge increases by one successively, will be originally in the first sequence number as in deputy sequence number, class successively Push away, the sequence number of the unit marks of the second preset kind advertising unit can also be regard as the list of Current ad position The tail sequence number of member mark sequence, the unit marks sequence such as Fig. 6 institutes for the Current ad position that can be finally resequenced Show.

Figure 10 is referred to, is that the embodiments of the invention provide the structural representation that another advertisement operation configures equipment.Such as Shown in Figure 10, the advertisement operation configuration equipment 1000 can include：At least one processor 1001, such as CPU, at least one Network interface 1004, user interface 1003, memory 1005, at least one communication bus 1002.Wherein, communication bus 1002 is used Connection communication between these components are realized.Wherein, user interface 1003 can include display screen (Display), keyboard (Keyboard), optional user interface 1003 can also include wireline interface, the wave point of standard.Network interface 1004 is optional Can include wireline interface, the wave point (such as WI-FI interfaces) of standard.Memory 1005 can be high-speed RAM memory, Can also be non-labile memory (non-volatile memory), for example, at least one magnetic disk storage.Memory 1005 optionally can also be at least one storage device for being located remotely from aforementioned processor 1001.As shown in Figure 10, as one Can include in the memory 1005 of kind of computer-readable storage medium operating system, network communication module, Subscriber Interface Module SIM and Advertisement operation configures application program.

In the advertisement operation configuration equipment 1000 shown in Figure 10, user interface 1003 is mainly used in providing the user input Interface, obtain user input data；Network interface 1004 is used to enter row data communication with user terminal；And processor 1001 It can be used for calling the advertisement operation stored in memory 1005 to configure application program, and specifically perform following operate：

In one embodiment, the processor 1001, also performs following operate：

Apply for the unit marks of the first preset kind advertising unit, and by the unit of the first preset kind advertising unit Mark is configured to the Current ad position.

In one embodiment, the processor 1001 is being performed based on the corresponding each history advertisement in Current ad position Unit marks of the unit marks of the unit marks of unit and the first preset kind advertising unit to Current ad position Sequence is updated sequence processing, and before the unit marks sequence of the Current ad position after being updated, also performs following behaviour Make：

Detect the second parameter of the Current ad position；

When second parameter is less than predetermined threshold value, according to the unit marks retrieval second of Current ad position Sequence number；

The corresponding sequence number of unit marks of second preset kind advertising unit is set according to second sequence number, and will First parameter of the second preset kind advertising unit is set to the first preset value.

In one embodiment, the processor 1001, also performs following operate：

When the ad content acquisition instruction for the carrying advertising site mark for receiving terminal transmission, the advertisement position mark is obtained Know the active cell mark sequence of corresponding advertisement position；

Sequence is identified according to the active cell of the advertisement position and sends wide to each advertising unit of the advertisement position successively Information request is accused, when getting the advertising message that the advertising unit asks to return according to the advertising message, and the terminal During to the advertising message successful presentation, it is updated to sending the historical data of advertising unit of the advertising message.

In one embodiment, the processor 1001, also performs following operate：

When the advertising unit for receiving the advertising message request is preset kind advertising unit, the preset kind is judged Whether the 3rd parameter that advertising unit is returned meets default first parameter；

When the 3rd parameter that the preset kind advertising unit is returned is unsatisfactory for default first parameter, abandon described The advertising message that preset kind advertising unit is returned.

In embodiments of the present invention, by obtaining unit marks and the institute of the corresponding each history advertising unit in Current ad position The historical data of each history advertising unit of record, and processing is ranked up to unit marks according to historical data obtains current wide Accuse the unit marks sequence of position；Further according to the unit marks sequence of Current ad position, the unit marks pair of First ray number are obtained First historical data of the history advertising unit answered；Then the list of first preset kind advertising unit is set according to First ray number The corresponding sequence number of member mark, and according to the first parameter of the first historical data the first preset kind advertising unit of setting；Finally The sequence numbers of unit marks based on the corresponding each history advertising unit in Current ad position and the first preset kind advertising unit The sequence number of unit marks is updated sequence processing to the unit marks sequence of Current ad position, and current after being updated The unit marks sequence of advertisement position.By setting preset kind advertising unit, and to the parameter of preset kind advertising unit return Information is analyzed, and improves the accuracy rationally shown to the advertising message that advertising unit is returned；By pre- by first If the unit marks write-in Current ad position of the advertising unit of type, it is ensured that after being sorted to unit marks, the first preset kind Advertising unit unit marks be located at Current ad position unit marks sequence in；By by the second preset kind advertising unit Set smaller as the afterbody advertising unit in the corresponding advertising unit in Current ad position, and to the second preset kind advertising unit Reserve price parameter, or do not set reserve price parameter, improve the advertising display amount of advertisement position.

One of ordinary skill in the art will appreciate that realize all or part of flow in above-described embodiment method, being can be with The hardware of correlation is instructed to complete by computer program, described program can be stored in a computer read/write memory medium In, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, described storage medium can be magnetic Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access Memory, RAM) etc..

Above disclosure is only preferred embodiment of present invention, can not limit the right model of the present invention with this certainly Enclose, therefore the equivalent variations made according to the claims in the present invention, still belong to the scope that the present invention is covered.

Claims

1. collocation method is runed in a kind of advertisement, it is characterised in that including：

Each history advertising unit for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded Historical data, and according to the historical data to the unit marks be ranked up processing obtain Current ad position unit mark Know sequence；

According to the unit marks sequence of Current ad position, the corresponding history handbill of unit marks of First ray number is obtained First historical data of member；

The corresponding sequence number of unit marks of first preset kind advertising unit is set according to the First ray number, and according to institute State the first parameter that the first historical data sets the first preset kind advertising unit；

The sequence number of unit marks based on the corresponding each history advertising unit in Current ad position and the first default class The sequence number of the unit marks of type advertising unit is updated sequence processing to the unit marks sequence of Current ad position, and The unit marks sequence of Current ad position after being updated.

2. the method as described in claim 1, it is characterised in that methods described also includes：

Apply for the unit marks of the first preset kind advertising unit, and by the unit marks of the first preset kind advertising unit It is configured to the Current ad position.

3. the method as described in claim 1, it is characterised in that described based on the corresponding each history advertisement in Current ad position Unit marks of the unit marks of the unit marks of unit and the first preset kind advertising unit to Current ad position Sequence is updated sequence processing, and before the unit marks sequence of the Current ad after being updated, in addition to：

Detect the second parameter of the Current ad position；

When second parameter is less than predetermined threshold value, according to the sequence of unit marks retrieval second of Current ad position Number；

The corresponding sequence number of unit marks of second preset kind advertising unit is set according to second sequence number, and will be described First parameter of the second preset kind advertising unit is set to the first preset value.

4. the method as described in claim 1, it is characterised in that also include：

When the ad content acquisition instruction for the carrying advertising site mark for receiving terminal transmission, the advertising site mark pair is obtained The active cell mark sequence for the advertisement position answered；

Sequence is identified according to the active cell of the advertisement position and sends advertisement letter to each advertising unit of the advertisement position successively Breath request, when getting the advertising message that the advertising unit asks to return according to the advertising message, and terminal-pair institute When stating advertising message successful presentation, it is updated to sending the historical data of advertising unit of the advertising message.

5. method as claimed in claim 4, it is characterised in that also include：

When the advertising unit for receiving the advertising message request is preset kind advertising unit, the preset kind advertisement is judged Whether the 3rd parameter that unit is returned meets default first parameter；

When the 3rd parameter that the preset kind advertising unit is returned is unsatisfactory for default first parameter, abandon described default The advertising message that type advertisements unit is returned.

6. a kind of advertisement operation configures equipment, it is characterised in that including：

Sort processing module, for the institute for obtaining the unit marks of the corresponding each history advertising unit in Current ad position and being recorded The historical data of each history advertising unit is stated, and processing is ranked up to the unit marks according to the historical data and is worked as The unit marks sequence of preceding advertisement position；

First ray number acquisition module, for the unit marks sequence according to Current ad position, obtains First ray Number the corresponding history advertising unit of unit marks the first historical data；

First kind parameter setting module, the unit for setting the first preset kind advertising unit according to the First ray number Corresponding sequence number is identified, and sets the first of the first preset kind advertising unit to join according to first historical data Number；

Unit marks sequence update module, for the unit marks based on the corresponding each history advertising unit in Current ad position Sequence number and the first preset kind advertising unit unit marks sequence number to the Current ad position unit mark Know sequence and be updated sequence processing, and the unit marks sequence of the Current ad after being updated.

7. equipment as claimed in claim 6, it is characterised in that also include：

Unit marks application module, for applying for the unit marks of the first preset kind advertising unit, and described first is preset The unit marks of type advertisements unit are configured to the Current ad position.

8. equipment as claimed in claim 6, it is characterised in that also include：

Second parameter detection module, the second parameter for detecting the Current ad position；

Second serial number data acquisition module, for when second parameter is less than predetermined threshold value, according to the Current ad The sequence number of unit marks retrieval second of position；

Second Type parameter setting module, the unit for setting the second preset kind advertising unit according to second sequence number Corresponding sequence number is identified, and the first parameter of the second preset kind advertising unit is set to the first preset value.

9. equipment as claimed in claim 6, it is characterised in that also include：

Retrieval module is identified, for obtaining instruction when the ad content for the carrying advertising site mark for receiving terminal transmission When, obtain the active cell mark sequence of the corresponding advertisement position of the advertising site mark；

Historical data update module, for identifying sequence successively to each of the advertisement position according to the active cell of the advertisement position Individual advertising unit sends advertising message request, when getting the advertisement that the advertising unit asks to return according to the advertising message Information, and described in the terminal-pair during advertising message successful presentation, the history number of the advertising unit to sending the advertising message According to being updated.

10. equipment as claimed in claim 9, it is characterised in that also include：

Parameter judge module, for when the advertising unit for receiving the advertising message request is preset kind advertising unit, sentencing Whether the 3rd parameter that the disconnected preset kind advertising unit is returned meets default first parameter；

Information display module, for being unsatisfactory for default first ginseng when the 3rd parameter that the preset kind advertising unit is returned During number, the advertising message that the preset kind advertising unit is returned is abandoned.