CN101212484A - Device for choosing advertisement to be published at network advertisement position in communication network - Google Patents

Device for choosing advertisement to be published at network advertisement position in communication network Download PDF

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Publication number
CN101212484A
CN101212484A CNA2006101487176A CN200610148717A CN101212484A CN 101212484 A CN101212484 A CN 101212484A CN A2006101487176 A CNA2006101487176 A CN A2006101487176A CN 200610148717 A CN200610148717 A CN 200610148717A CN 101212484 A CN101212484 A CN 101212484A
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China
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advertisement
alternative
web
group
advertisements
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CNA2006101487176A
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Chinese (zh)
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Priority to CNA2006101487176A priority Critical patent/CN101212484A/en
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Abstract

The invention discloses a method for choosing an advertisement waiting to be issued for a network advertisement position in a communication network, which chooses an advertisement as the advertisement issued on the network advertisement position from all advertisements. The embarking index meets the embarking index threshold of the network advertisement position. The method comprises the following steps: all network advertisement positions contained in the object used for answering the users request information are determined; all advertisements with embarking index meeting the embarking index threshold of the network advertisement position are chosen from all advertisements and an advertisement which is taken as the advertisement issued on the network advertisement position is chosen from all advertisements meeting the embarking index threshold. The invention also provides a selecting and issuing device for choosing an advertisement waiting to be issued for a network advertisement position in a communication network. According to the method and the device of the invention, advertisements of an advertising client can be precisely embarked in a certain network advertisement position according to the embarking instruction of the advertising client; more profits can also be brought to advertising suppliers.

Description

A kind of device of in communication network, selecting advertisement to be released for web advertisement position
Technical field
The present invention relates to the advertisement distributing system of technology Network Based, technology especially Network Based is selected the method and the corresponding device thereof of advertisement to be released for web advertisement position in communication network.
Background technology
Along with the high speed development of computer networking technology and wireless interconnected network technology, basic change has also taken place in the published method of advertisement.At present, except traditional ad distribution mode, for example television advertising, outdoor advertising etc. also occurred based on computer network, the Internet for example, and based on the advertisement of wireless interconnected network technology and even digital TV network.For example, can be on portal websites such as (www.sina.com) of Sina website or other website advertisement delivery, as viewer during by personal computer and by this webpage of internet browsing, then these advertisements are given the viewer by web page display; Again for example, also can go up advertisement delivery at the webpage of setting up for mobile phone users specially (for example wap.waptx.com), when the viewer browsed this webpage by portable terminal and by wireless Internet, then these advertisements also can be given mobile phone users by the above-mentioned web page display of setting up for mobile phone users specially; Even adopting under the special situation of browsing software, also can browse these during by personal computer and by this webpage of internet browsing and be thrown in advertisement on the webpage of setting up for mobile phone users specially.
The advertisement of above-mentioned technology Network Based and the operating mode of conventional ads are distinct, but some aspect is still similar.For example provide under the situation of ad distribution service by the heterogeneous networks advertisement position that is provided with on the webpage, (be called for short: the advertising service merchant) the heterogeneous networks advertisement position that is provided is distinct for heterogeneous networks advertising service supplier, the web advertisement position that same advertising service merchant provides on different web pages is distinct, and the heterogeneous networks advertisement position on the same webpage also can be distinct.This difference can be identical or different putting person (hereinafter to be referred as: the advertiser) bring different ad revenue, can appear on the outstanding web advertisement position so the putting person wishes the advertisement of oneself, this point is basic similar to conventional ads.Under these situations, theoretically, when the advertiser is ready at some web advertisements position under the situation of the higher remuneration of advertisers pay, the advertising service merchant should preferably show the advertisement that this advertiser throws on this web advertisement position; Simultaneously, the advertising service merchant wishes that more the advertisement that shows can bring maximum comprehensive income for it on the all-network advertisement position, but this must not cause all showing the advertisement that bid is the highest at every turn.
Because it is more flexible that the advertisement of technology Network Based is compared with conventional ads, so its strategy of formulating which advertisement of demonstration on web advertisement position is more more flexible than conventional ads.For example in the different request process at same user, shown advertisement may be different on same web advertisement position, promptly is advertisement A at replying of the request first time, is advertisement B at replying of the request second time.Therefore, seeking a suitable technique scheme and come to select a web advertisement for each web advertisement position, is necessary for the advertising service merchant.
Going back the reasonable method of neither one at present to select a suitable network advertisement at each web advertisement position.Application number for the Chinese patent application (bid advertisement system) of " 200410038237 " propose a kind of to web page contents the advertisement that is complementary carry out the method for sequencing display, advertisement is carried out descending according to unit price; Application number is the problem of the Chinese patent application of " 02117998.0 " (a kind of utilize search engine to release news and by the method for the bid ranking) price of also giving chapter and verse to the Search Results ordering, but the problem that these documents and unresolved the present invention propose.
Summary of the invention
Present situation at web advertisement position not being selected the good solution of the web advertisement in the prior art the purpose of this invention is to provide a kind of method and corresponding device thereof of selecting advertisement to be released in communication network for web advertisement position.
According to an aspect of the present invention, a kind of method of selecting advertisement to be released in communication network for web advertisement position is provided, wherein, from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position, select an advertisement as the advertisement that is distributed on this web advertisement position.In this method, describedly select an advertisement to comprise step as the step that is distributed on the advertisement on this web advertisement position from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position: a. is identified for replying the all-network advertisement position that is comprised in the object of user request information; B. in the described all-network advertisement position each, as the first alternative advertisement group, and all advertisements of selecting to throw in the input metrics-thresholds that index satisfies this web advertisement position from this first alternative advertisement group are as the second alternative advertisement group with all advertisements; C. at described each web advertisement position, from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position according to first pre-defined rule respectively.
Preferably this input index is a release price, and this input metrics-thresholds is the release price threshold value.
According to another aspect of the present invention, a kind of selection distributing device of selecting advertisement to be released in communication network for web advertisement position is provided, wherein, from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position, select an advertisement as the advertisement that is distributed on this web advertisement position.This selection distributing device comprises: determine device, be used for being identified for replying the all-network advertisement position that object comprised of user request information; The second alternative advertisement group selection device, be used for each, all advertisements select are thrown in all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group as the first alternative advertisement group and from this first alternative advertisement group at described all-network advertisement position; And first advertisement selecting apparatus is used at described each web advertisement position, selects an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule respectively.
According to technical scheme of the present invention, can for example can release news and select advertisement according on exactly that this advertiser's advertisement putting is the extremely definite web advertisement position of advertiser's input instruction according to the appointment of advertisement; Also can be so that the input index that the advertiser sets meets the input metrics-thresholds of each web advertisement position; Simultaneously, also can bring more income for the advertising service merchant.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 has described application principle schematic diagram according to an embodiment of the invention;
Fig. 2 has described and has selected an advertisement as the flow chart that is distributed on the advertisement on this web advertisement position according to the first embodiment of the present invention from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position;
Fig. 3 has described and has selected advertisement as the flow chart that is distributed on the advertisement on this web advertisement position according to first embodiment from the described second alternative advertisement group according to first pre-defined rule;
What Fig. 4 had described request message according to a second embodiment of the present invention selects advertisement as the flow chart that is distributed on the advertisement on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule;
Fig. 5 has described the schematic diagram according to the characteristic information of the user request information of second embodiment;
Fig. 6 has described according to a second embodiment of the present invention selection and has thrown in the flow chart of all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group;
Fig. 7 has described the issue index of selecting according to a second embodiment of the present invention and has satisfied the flow chart of the advertisement of issue metrics-thresholds as the first alternative advertisement group from all advertisements;
Fig. 8 described according to a second embodiment of the present invention select to throw in the flow chart of all advertisements of the input metrics-thresholds that index satisfies this web advertisement position from the first alternative advertisement group as the second alternative advertisement group;
Fig. 9 has described the structure chart according to the selection distributing device of the first embodiment of the present invention;
Figure 10 has described the structure chart according to first advertisement selecting apparatus in the selection distributing device of the first embodiment of the present invention;
Figure 11 has described the structure chart according to the second weight processing unit in first advertisement selecting apparatus of the first embodiment of the present invention;
Figure 12 has described the structure chart of first advertisement selecting apparatus in the selection distributing device according to a second embodiment of the present invention;
Figure 13 has described the structure chart of the 4th advertisement selecting apparatus in the first weight processing unit according to a second embodiment of the present invention;
Figure 14 has described the structure chart according to the second alternative advertisement group selection device in the selection distributing device of the first embodiment of the present invention;
Figure 15 has described the structure chart according to the second alternative advertisement group processing unit in the second alternative advertisement group selection device of the first embodiment of the present invention; And
Figure 16 has described the operation principle schematic diagram according to the advertisement distributing system of the first embodiment of the present invention.
Embodiment
With reference to figure 1, it has described application principle schematic diagram according to an embodiment of the invention.In the present embodiment, comprise three web advertisement positions 11,12,13 etc. in the webpage (for example wap.qq.com).As described in the background section, because three web advertisement bit position differences, the advertising service merchant is in order to distinguish its advertisement value, respectively three advertisement positions are provided with different input metrics-thresholds, each advertiser all can set one for the advertisement of oneself throwing in and throw in index, and an advertisement just might be displayed on this web advertisement position when the input index satisfies the input metrics-thresholds of this web advertisement position and have only.In the present embodiment, be threshold value with the unit release price, be 0.3 yuan/time of RMB for example at advertisement position 11 its price thresholds, promptly release price just might selectedly be distributed to web advertisement position 11 above the advertisement of 0.3 yuan/time of RMB.So for advertisement position 11, the input index of advertisement A, advertisement B, advertisement C satisfies the input metrics-thresholds of this web advertisement position; Similarly, advertisement A, advertisement B satisfy the input metrics-thresholds of advertisement position 12, thereby might selectedly be distributed to advertisement position 12.Those skilled in the art understand, the content according to the present invention, the advertisement of only satisfying the input metrics-thresholds of a web advertisement position just might be selected to this web advertisement position, but be not to satisfy this condition just to be bound to selectedly, for example when the input metrics-thresholds of a web advertisement position is all satisfied in a plurality of advertisements, still will in these advertisements, select according to content of the present invention to this web advertisement position.
So, after user's request of sending by a mobile device (for example mobile phone) shows the request message of above-mentioned webpage, issue choice device provided by the invention will be according to the present invention content above-mentioned three web advertisement positions 11,12,13 are selected to be published the advertisement of this advertisement position respectively.
With reference to figure 2, it has been described and has selected an advertisement as the flow chart that is distributed on the advertisement on this web advertisement position according to the first embodiment of the present invention from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position.At first, execution in step S11 is identified for replying the all-network advertisement position that is comprised in the object of user request information; Then, enter step S12, judge whether to exist as yet the not advertisement position of selected advertisement? if there is not as yet the advertisement position of not selected advertisement, then represent all advertisement positions ( advertisement position 11,12,13 for example shown in Figure 1) all selected an advertisement, then these advertisements can be shown to the user in corresponding object (for example webpage), so this flow process finishes; If have the not selected as yet advertisement in one or more web advertisements position, then execution in step S13.In step S13, the advertisement position of definite next one non-selected advertisement still, promptly do not select an advertisement position so that this advertisement position is handled the advertisement position of selected advertisement as yet, thereby in circulation next time, continue not processed advertisement position is selected an advertisement from all; Execution in step S14 then, at this advertisement position, as the first alternative advertisement group, all advertisements of selecting to throw in the input metrics-thresholds that index satisfies this web advertisement position from this first alternative advertisement group are as the second alternative advertisement group with all advertisements; Enter step S15 then, from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position according to first pre-defined rule.It will be appreciated by those skilled in the art that in the step S14 of present embodiment all advertisements as the first alternative advertisement group, and change in examples, also can adopt other modes to determine the first alternative advertisement group at other.Similarly, the input index in step S14 also has multiple realization, will be set forth in conjunction with Fig. 8.
With reference to figure 3, it has been described and has selected advertisement as the flow chart that is distributed on the advertisement on this web advertisement position according to the first embodiment of the present invention from the described second alternative advertisement group according to first pre-defined rule.It will be appreciated by those skilled in the art that this flow chart is a refinement flow process to the described step S15 of above-mentioned Fig. 2.Does execution in step S151 at first judge to have advertisement to specify to release news the advertisement that is complementary with this web advertisement position in the second alternative advertisement group in this flow process? if do not exist, execution in step S153 then; If exist, then enter step S152, described one or more advertisements as the second alternative advertisement group, are entered step S513 then; In step S513, from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement; Execution in step S154 then, whether the issue weight of judging a selecteed advertisement identical with the weight of other advertisements? promptly judge whether to exist other advertisements identical of issue weight with selected advertisement, if do not exist, then will this selected advertisement as the advertisement that will be released to this web advertisement position, finish this selection course then; If exist, then execution in step S155 will issue weight all advertisements identical with described selected advertisement as the 3rd alternative advertisement group; Execution in step S156 selects an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group at random again.
Those skilled in the art understand, one at present embodiment changes in the example, also can realize above-mentioned steps S153 by other modes, mode according to the advertisement of release right reselection procedure has multiple implementation on the one hand, for example can the highest advertisement of issue weight as selecteed advertisement, again for example can be with all advertisements according to the release right permutatation and design a hash function and from this arrangement, select an advertisement; Can take the purpose of directly not relevant mode performing step S153 on the other hand with the issue weight, for example changing at one directly selects an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group at random in the example, for example change in the example again at another, can also from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position at random according to the issue weight of advertisement, those skilled in the art understand, can adopt a random number generating algorithm and with the release right recast of each advertisement input parameter for this algorithm, like this, theoretically, the selected number of times of each advertisement adapts to its release right heavy phase separately respectively.In the variation example of present embodiment, also can omit step S154 to S156, promptly according to step S153 according to the release right reselection procedure consider no longer whether such selection reasonable after an advertisement, promptly no longer consider the not selected whether rational problem of those issue weights advertisement identical with this selected advertisement.These change example does not influence flesh and blood of the present invention, will not give unnecessary details.
Similarly, the step S151 that it will be appreciated by those skilled in the art that at present embodiment can have multiple mode to realize, specifically will be set forth in conjunction with figure; The step S156 of present embodiment also can have multiple mode to realize, specifically will be set forth in conjunction with figure.
With reference to figure 4, what it had described request message according to a second embodiment of the present invention selects advertisement as the flow process that is distributed on the advertisement on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule.This is a variation example embodiment illustrated in fig. 3.At first execution in step S151 ' selects an advertisement as the advertisement that is distributed on this web advertisement position from the second alternative advertisement group according to the issue weight of advertisement; Enter step S152 ' then, judge whether the issue weight of a selecteed advertisement identical with the weight of other advertisements? if there are not other advertisements identical with this selected ad distribution weight, then this process finishes; If exist, execution in step S153 ' then, continue to judge the one or more advertisements that exist the advertisement appointment to release news and be complementary with this web advertisement position in all advertisements identical of issue weight with described selected advertisement? if do not deposit such advertisement, execution in step S158 ' then, the described second alternative advertisement group as the 3rd alternative advertisement group, is entered step S159 ' then; If have advertisement to specify to release news the one or more advertisements that are complementary with this web advertisement position, then execution in step S154 ' as the second alternative advertisement group, enters step S155 ' with described one or more advertisements then.In step S155 ', do you judge that existing the advertisement appointment to release news in the second alternative advertisement group specifies the one or more advertisements of this ad distribution in this web advertisement position? if there are so one or more advertisements, execution in step S156 ' then, described one or more advertisements as the 3rd alternative advertisement group, are also entered step S159 ' then; If there is not such advertisement, then execution in step S157 ' as the 3rd alternative advertisement group, also enters step S159 ' with the second alternative advertisement group then.In step S159 ', from the described the 3rd alternative advertisement group, be published and select an advertisement in one or more advertisements of least number of times at random as the advertisement that is distributed on this web advertisement position.
Similar with explanation to above-mentioned Fig. 3, those skilled in the art understand, in a variation example embodiment illustrated in fig. 4, can an execution in step S151 ', and no longer carry out other steps, such variation example also can realize purpose of the present invention, but the detail of each advertisement is not considered very fully.And also can give multiple realization with reference to explanation to the step S153 of Fig. 3 about the realization of step S151 ' itself, do not give unnecessary details at this.
Similarly, in another variation example of present embodiment, also not execution in step S155 ', S156 ', S157 ', these three steps specify the type that releases news to be distinguished to advertisement, for example at least to specifying the appointed information differentiation of asking the characteristic information of characteristic information and described user request information to be complementary to the information of certain particular network advertisement position and the appointed user of advertisement certain ad distribution, such variation example makes those specify the advertisement of particular advertisement position preferentially to be distributed on this advertisement position, thereby no longer selects with other advertisements.Certainly, those skilled in the art understand, when the advertisement of specifying same particular advertisement position exists a plurality of, so such appointed information just is not unique factor of considering, also to specify the advertisement of this advertisement position to select to all according to other factors, such selection course can refer step S153, S156, S159 ' etc. is achieved, and does not give unnecessary details at this.
Those skilled in the art understand, step S159 ' in the present embodiment and step S156 shown in Figure 3 can reduce step jointly and " select an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group ", and step S159 ' and step S156 can be used as two embodiment of this step, this step also can realize by other modes, will not give unnecessary details.
With reference to figure 5, it has described the schematic diagram of the characteristic information of user request information according to a second embodiment of the present invention.In the present embodiment, set five characteristic informations, be respectively: the first, the ISP's of described user request information inlet information is provided; For example the user sends this request message by interconnected network mode in one embodiment, at least can judge then the user sends this request by which webpage, send requesting users by BBC official website and the version A1 of web advertisement A is set to not be distributed to those; Second, receive the time of described user request information, in such variation example, get rid of those designated issuing time and the incongruent alternative versions of time that receives this request message in all alternative versionses of the described web advertisement of having determined, for example an alternative versions is set to and can only issues between Beijing time 8:00 to 12:00, and the time that receives this request message is Tokyo time 16:00, still do not meet this requirement after being scaled Beijing time, so this alternative versions can not be as an alternative versions at this request; The 3rd, send the user's of described user request information affiliated region, for example the user sends this request message by Digital Television (cable TV) in one embodiment, it is the user of Beijing or Tianjin that alternative versions A1 can be distributed to this Digital Television place cable TV network ownership place, and alternative versions A2 is the user in Shanghai to be distributed to its place cable TV network ownership place only, the user that it is Guangzhou that alternative versions A3 cannot be distributed to its place cable TV network ownership place etc.; The 4th, be used to receive the model of the subscriber equipment of the object that is used to reply described user request information, for example send this request message by mobile device in one embodiment, alternative versions A1 can be distributed to mobile phone, and alternative versions A2 is only to be distributed to PDA (personal digital assistant) etc., all send this request message in another embodiment by mobile phone, alternative versions B1 can be distributed to the mobile phone that Nokia or motorola inc produce, and alternative versions B2 is only with the mobile phone (for example W810C) that is distributed to a certain model that Sony Ericsson company produces etc.; The 5th, send the affiliated customer type of user of described user request information, for example still send this request message in one embodiment by mobile device, alternative versions A1 can be distributed to the user of use " China Mobile " and " CHINAUNICOM " two networks that tame mobile operator provides, and alternative versions A2 is only to be distributed to the user of " China Mobile ", for example change in the example and send this request message by mobile phone at another, the alternative versions B1 of web advertisement B only is distributed to " China Mobile " user as " M-ZONE " that mobile operator provided, and alternative versions B2 can be distributed to " China Mobile " " 60 set meal ", the user of " 50 set meal " or " 88 set meal ", for example the user sends this request message by the Internet in another variation example, the alternative versions C1 of web advertisement C can be distributed to the user who belongs to the VIP customer type, alternative versions C2 can be distributed to the user who belongs to registered client's type, alternative versions C3 can be distributed to all viewers, wherein said VIP customer type, registered client's type then belongs to the classification that advertising service merchant or advertiser set up on their own by the data of oneself collecting, for example the classification of this advertiser's loyalty being determined by the user.
Those skilled in the art understand, the characteristic information of the described user request information of Fig. 5 specifies the part that releases news to go for step S153 shown in Figure 4, S157 as advertisement, also go for step S151 shown in Figure 3, and these characteristic informations can be realized also by other modes.For example at second embodiment changes in the example, and described characteristic information also can adopt the time of sending of this solicited message as a characteristic message, does not give unnecessary details at this.
With reference to figure 6, it has been described according to a second embodiment of the present invention selection and has thrown in the flow chart of all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group.This is that of step S12 to S15 embodiment illustrated in fig. 2 changes example, and more precisely, present embodiment is a kind of implementation of determining the first alternative advertisement group.Similarly, at first, does execution in step S12 ' judge whether to exist as yet the advertisement position of not selected advertisement? execution in step S13 ' then determines the advertisement position of next non-selected advertisement still; Enter step S141 ' then, select the issue index to satisfy all advertisements of issue metrics-thresholds as the first alternative advertisement group; Execution in step S142 ' more at last, all advertisements of selecting to throw in the input metrics-thresholds that index satisfies this web advertisement position from this first alternative advertisement group are as the second alternative advertisement group.It will be appreciated by those skilled in the art that and behind step S142 ', can carry out step S15 shown in Figure 2 or similar step.
Those skilled in the art understand, embodiment shown in Figure 6 mainly comes from all advertisements to select advertisement that part satisfies condition as the first alternative advertisement group according to the issue index, and also can adopt other indexs to select the part advertisement as the first alternative advertisement group in the variation example of present embodiment.
With reference to figure 7, it has been described the issue index of selecting according to a second embodiment of the present invention and has satisfied the flow chart of the advertisement of issue metrics-thresholds as the first alternative advertisement group from all advertisements again.At first execution in step S1411 ' selects the issue total degree to issue all advertisements of number of times as the first alternative advertisement group less than this advertisement is predetermined; Enter step S1412 ' then, in the first alternative advertisement group that is obtained according to above-mentioned steps S1411 ' execution result, select all advertisements within the predetermined issuing time of described current time in this advertisement once more as the first alternative advertisement group.Those skilled in the art understand, in step S1411 ', if the predetermined issue number of times of an advertisement is 5000 times, and its reality has been issued 5000 times, at this moment, receive user's a request when selection distributing device provided by the present invention after, then no longer this advertisement is handled, until the predetermined issue number of times of this advertisement be changed or its actual issue number of times be cleared or reduce to just may be once more as the member in the first alternative advertisement group after being lower than predetermined issue number of times.Similarly, in step S1412 ', if user's request time (also can be understood as the current time of selecting distributing device, 9:00AM for example) (14:00PM～16:00PM) inconsistent, this advertisement also can be excluded outside the first alternative advertisement group so with the predetermined issuing time of an advertisement.
Those skilled in the art understand, in variation example embodiment illustrated in fig. 7, also can be with as above-mentioned issue index (correspondingly at the total degree of same subscriber equipment issue, the issue metrics-thresholds be an advertisement predetermined in same subscriber equipment issue frequency threshold value), such variation example can be so that an advertisement can unrestrictedly not be repeated to be presented on the same subscriber equipment, thereby makes that audient's scope of this advertisement is bigger; Change in the example at another, also can include only above-mentioned S1411 ', change in the example also can include only S1412 ' at another, those skilled in the art can realize that in conjunction with the foregoing description these change example, do not repeat them here.
With reference to figure 8, its described according to a second embodiment of the present invention select to throw in the flow chart of all advertisements of the input metrics-thresholds that index satisfies this web advertisement position from the first alternative advertisement group as the second alternative advertisement group.At first, execution in step S1421 ' selects release price to be not less than all advertisements of release price threshold value of this web advertisement position as the second alternative advertisement group from the first alternative advertisement group; Then, enter step S1422 ', are there the one or more advertisements that are not determined to any web advertisement position as yet in judgement in this second alternative advertisement group? if there are so one or more advertisements, execution in step S1423 ' then, with described one or more advertisements as the described second alternative advertisement group; If there is not such advertisement, then execution in step S1424 ' will issue three less advertisements of number of times as the described second alternative advertisement group.
With reference to figure 8, it will be appreciated by those skilled in the art that in the step S1421 ' of present embodiment as throwing in index, correspondingly throwing in metrics-thresholds is the release price threshold value with release price.And in the variation example of present embodiment, also can take other indexs as throwing in index, for example promise to undertake and throw in total revenue, being the advertiser will be paid advertising service merchant's minimum financial value (for example RMB is 100,000 yuan) to what the advertising service merchant promised to undertake with regard to a web advertisement position, similarly, Ci Shi input metrics-thresholds is thrown in total revenue threshold value (for example RMB is 80,000 yuan) for promising to undertake.
With reference to figure 8, the purpose that it will be appreciated by those skilled in the art that the step S1422 ' of present embodiment is to judge whether to have the advertisement that is not published as yet at this request, if there is such advertisement, then will preferentially issue such advertisement according to present embodiment again.For example, in an example, there are four optional advertisement positions, wherein, the release price of advertisement A is 0.4 yuan of a RMB, and the release price of advertisement B is 0.5 yuan of a RMB, and the release price of advertisement C is 0.2 yuan of a RMB, the release price of advertisement D is 0.25 yuan of a RMB, is the release price of each advertisement according to release right reselection procedure advertisement position and issue weight in the present embodiment.The corresponding webpage of current processed request, and there are four advertisement positions in this webpage just and selected advertisement B for advertisement position one, for advertisement position two has been selected advertisement A, when selecting advertisement at advertisement position three, if mode execution in step S1422 ' not according to present embodiment, then because advertisement C, the release right heavy phase of advertisement D is to low, so possible these two possibly of advertisements can't be selected, and advertisement A or advertisement B are selected in continuation, can cause like this in same webpage, advertisement A or advertisement B are issued simultaneously twice even are crossed repeatedly, and advertisement C and/or advertisement D are not published.In some cases, such processing mode is without any problem, because see that from advertising service merchant's angle the high advertisement of issue weight is published and may brings more ad revenue for the advertising service merchant; But in some cases, may emphasize that the number of times that all advertisements are published is average as best one can, in this case, then embodiment illustrated in fig. 8 can addressing this problem well.Therefore, in the embodiment shown in fig. 8, when advertisement position three is selected advertisements, because execution in step S1422 ',, make the selected advertisement position three that is distributed to of advertisement C or advertisement D so advertisement A, advertisement B all are excluded outside the second selected advertisement group.Similarly, when being advertisement position four when selecting advertisements, will select among advertisement C or the advertisement D non-selected that, thereby make each advertisement position all issue a different advertisement.Those skilled in the art also are appreciated that, when existing web advertisement position more than selected advertisement when (for example having 5 advertisement positions) in the above-mentioned requested webpage, then when being advertisement position five selection advertisements, because four all advertisements are all selected to a web advertisement position, so with execution in step S1424 ', in the present embodiment, from all advertisements, select to be published three less advertisements of total degree, thereby further from these three advertisements, select to be released to the advertisement of advertisement position five as the second alternative advertisement group.For example, above-mentioned advertisement A is published 3 times altogether, and advertisement B is published 5 times altogether, and advertisement C is published 2 times altogether, and advertisement D is published 2 times altogether, so according to present embodiment, then advertisement A, advertisement C, advertisement D will be as the second alternative advertisement group.Further, those skilled in the art understand, above-mentioned steps S1424 ' can realize by alternate manner, for example can be according to " will at one or more advertisements of the selected least number of times of this request as the second alternative advertisement group ", when so then selecting advertisement at advertisement position five, owing to ask four all advertisements all only selected 1 time, these four advertisements are all continued to select as the member of the second alternative advertisement group at this.About other implementations of steps such as above-mentioned steps S1422 ', step S1423 ', step S1424 ', it will be appreciated by those skilled in the art that and implement, do not repeat them here.
With reference to figure 9, it has described the structure chart according to the selection distributing device of the first embodiment of the present invention.In the present embodiment, described selection distributing device 2 comprises definite device 21, the second alternative advertisement group selection device 22 and first advertisement selecting apparatus 23.Wherein, determine that device 21 is used for being identified for replying the all-network advertisement position that object comprised of user request information; Each that the second alternative advertisement group selection device 22 is used at described all-network advertisement position select to be thrown in all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group with all advertisements as the first alternative advertisement group and from this first alternative advertisement group; First advertisement selecting apparatus 23 is used at described each web advertisement position, selects an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule respectively.Can be implemented with reference to above-mentioned description about said apparatus 21,22,23, do not repeated them here first embodiment (for example shown in Figure 2).
With reference to Figure 10, it has described the structure chart according to first advertisement selecting apparatus in the selection distributing device of the first embodiment of the present invention.In the present embodiment, first advertisement selecting apparatus 23 among above-mentioned Fig. 9 can comprise first judgment means 231 and second advertisement selecting apparatus 232.Wherein, first judgment means 231 is used for judging whether the described second alternative advertisement group exists advertisement to specify to release news the advertisement that is complementary with this web advertisement position, and judged result is sent to second advertisement selecting apparatus; Second advertisement selecting apparatus 232 is used for when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position with described one or more advertisements as the second alternative advertisement group, and selects an advertisement conduct to be distributed on advertisement on this web advertisement position from the described second alternative advertisement group; And be used for when not having advertisement to specify to release news the advertisement that is complementary with this web advertisement position, selecting an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group.Similarly, those skilled in the art can be with reference to above-mentioned elaboration device for carrying out said 231,232 about first embodiment.For example, in the present embodiment, this second advertisement selecting apparatus 232 comprises one second weight processing unit 2321, and this device 2321 is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement from the described second alternative advertisement group.And in a variation example of present embodiment, this second advertisement selecting apparatus 232 comprises the second random process device (not shown), and this second random process device is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position at random from the described second alternative advertisement group; In another variation example of present embodiment, this second advertisement selecting apparatus 232 can comprise another random process device (not shown), and this random process device is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement at random from the described second alternative advertisement group.And in another variation example of present embodiment, this second advertisement selecting apparatus 232 also can comprise the second weight processing unit and the second random process device simultaneously, and according to the user one of them operation of selection is set.About the enforcement of the second random process device, those skilled in the art can be achieved with reference to figure 3,5 illustrated embodiments, will not give unnecessary details.
With reference to Figure 11, it has described the structure chart according to the second weight processing unit in first advertisement selecting apparatus of the first embodiment of the present invention.In the present embodiment, the above-mentioned second weight processing unit 2321 shown in Figure 10 comprises second judgment means 23211 and the 3rd advertisement selecting apparatus 23212.Wherein, second judgment means 23211 is used to judge whether to exist other the one or more advertisements identical with the weight of a described selecteed advertisement of issue weight, if there are one or more advertisements, then these one or more advertisements are sent to the 3rd advertisement selecting apparatus; If there are not these advertisements, then do not carry out other processing; The 3rd advertisement selecting apparatus 23212 is used for all advertisements that described issue weight is identical with described selected advertisement as the 3rd alternative advertisement group, and selects an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group.Those skilled in the art understand, described the 3rd advertisement selecting apparatus 23212 has numerous embodiments, for example in the present embodiment, the 3rd advertisement selecting apparatus 23212 comprises one the 4th random process device 232121, and this device 232121 is used for selecting at random from the described the 3rd alternative advertisement group is published one or more advertisements of least number of times an advertisement as the advertisement that is distributed on this web advertisement position; And in the variation example of present embodiment, the 3rd advertisement selecting apparatus 23212 also can comprise the 3rd random process device, can be implemented with reference to the elaboration of Figure 13.About the concrete enforcement of described device 23211, device 23212, can not give unnecessary details at this further with reference to embodiment illustrated in fig. 3 being achieved.
With reference to Figure 12, it has described the structure chart of first advertisement selecting apparatus in the selection distributing device according to a second embodiment of the present invention.Present embodiment is a variation example embodiment illustrated in fig. 10, wherein, described first advertisement selecting apparatus 23 ' the comprise first weight processing unit 231 ', this device 231 ' be used for selecting an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group according to the issue weight of advertisement.Those skilled in the art can with reference to above-mentioned figure illustrated embodiment implement device 231 ', for example in a second embodiment, this first weight processing unit 231 ' comprise the 3rd judgment means 2311 ', the 4th judgment means 2312 ' and the 4th advertisement selecting apparatus 2313 '.Wherein, the 3rd judgment means 2311 ' be used to judges whether to exist other the one or more advertisements identical with the weight of a described selecteed advertisement of issue weight, if there are one or more advertisements, then these one or more advertisements are sent to the 4th judgment means; If there are not these advertisements, then do not carry out other processing; The 4th judgment means 2312 ' be used for is judged the advertisement whether all advertisements identical with described selected advertisement of issue weight exist the advertisement appointment to release news and be complementary with this web advertisement position, and judged result is sent to the 4th advertisement selecting apparatus; The 4th advertisement selecting apparatus 2313 ' be used for when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position with described one or more advertisements as the second alternative advertisement group, and from the described second alternative advertisement group, select an advertisement conduct to be distributed on advertisement on this web advertisement position; And be used for all advertisements when not having the advertisement that the advertisement appointment releases news with this web advertisement position is complementary that described weight is identical with described selected advertisement, and from the described the 3rd alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position as the 3rd alternative advertisement group.Similarly those skilled in the art can with reference to figure 4,5 illustrated embodiments to above-mentioned the 3rd judgment means 2311 ', the 4th judgment means 2312 ' give different modes realizes, will not give unnecessary details.
With reference to Figure 13, it has described the structure chart of the 4th advertisement selecting apparatus in the first weight processing unit according to a second embodiment of the present invention.In the present embodiment, the 4th advertisement selecting apparatus 2313 ' comprise the 5th judgment means 23131 ' and the 5th advertisement selecting apparatus 23132 ', wherein, the 5th judgment means 23131 ' be used for is judged when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position that described advertisement specifies all advertisements that are complementary with this web advertisement position of releasing news whether to exist advertisement to specify to release news and is specified the one or more advertisements of this ad distribution in this web advertisement position, and judged result is sent to the 5th advertisement selecting apparatus; The 5th advertisement selecting apparatus 23132 ' be used for is when existing advertisement to specify to release news when specifying the one or more advertisement of this ad distribution in this web advertisement position with described one or more advertisements as the 3rd alternative advertisement group, and selects an advertisement conduct to be distributed on advertisement on this web advertisement position from the described the 3rd alternative advertisement group; And be used for when not existing advertisement to specify to release news when specifying of the advertisement of this ad distribution with the described second alternative advertisement group, and from the described the 3rd alternative advertisement group, select an advertisement conduct to be distributed on advertisement on this web advertisement position as the 3rd alternative advertisement group in this web advertisement position.Those skilled in the art understand, the multiple implementation of described the 5th advertisement selecting apparatus 23132 ' have, for example in the present embodiment it comprise the 3rd random process device 231321 ', this device 231321 ' be used for selects an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group at random; And it can comprise the 4th random process device as shown in figure 11 in a variation example.Those skilled in the art also can with reference to above-mentioned Fig. 4, realization embodiment illustrated in fig. 5 the 5th judgment means 23131 ' numerous embodiments, do not repeat them here.
Similarly, those skilled in the art understand, when described the 4th advertisement selecting apparatus 2313 ' be used for when the described the 3rd alternative advertisement group is selected an advertisement as the advertisement that is distributed on this web advertisement position, it also can have multiple realization, for example it comprises the 4th random process device as shown in figure 11 in a variation example, and it comprises the 3rd random process device as shown in figure 13 in another variation example, and those skilled in the art can be implemented with reference to foregoing.
With reference to Figure 14, it has described the structure chart according to the second alternative advertisement group selection device in the selection distributing device of the first embodiment of the present invention.In the present embodiment, the described second alternative advertisement group selection device 22 comprises first alternative advertisement group selection the device 222 and second alternative advertisement group processing unit 221, wherein installs 222 and is used for selecting the issue index to satisfy all advertisements of issue metrics-thresholds as the first alternative advertisement group at each advertisement position of described all-network advertisement position; The second alternative advertisement group processing unit 221 is used for selecting to throw in all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group from the described first alternative advertisement group.Those skilled in the art can be with reference to above-mentioned Fig. 6, realization embodiment illustrated in fig. 7 numerous embodiments to this first alternative advertisement group selection device 222, for example in the present embodiment, this device 222 comprises issue number of times processing unit 2221, and this device 2221 is used to select to issue total degree and issues all advertisements of number of times as the first alternative advertisement group less than this advertisement is predetermined; And change in the example at one, this device 222 can also comprise issuing time processing unit (not shown) simultaneously, and this issuing time processing unit is used to select all advertisements within the predetermined issuing time of this advertisement of described current time as the first alternative advertisement group; Change in the example at another, this device 222 can include only the issuing time processing unit and not comprise device 2221, does not give unnecessary details at this.
With reference to Figure 15, it has described the structure chart according to the second alternative advertisement group processing unit in the second alternative advertisement group selection device of the first embodiment of the present invention.In the present embodiment, the described second alternative advertisement group selection device 221 comprises release price processing unit 2211, and this device 2211 is used for selecting release price to be not less than all advertisements of release price threshold value of this web advertisement position as the second alternative advertisement group from the described first alternative advertisement group.Those skilled in the art can be with reference to the numerous embodiments of above-mentioned figure illustrated embodiment realization to this release price processing unit 2211.For example in the present embodiment, this device 2211 comprises the 6th judgment means 22111 and the 6th advertisement selecting apparatus 22112, wherein, the 6th judgment means 22111 is used for judging whether the described second alternative advertisement group exists the one or more advertisements that are not determined to any web advertisement position as yet; The 6th advertisement selecting apparatus 22112 is used for when having the one or more advertisement be not determined to any web advertisement position as yet described one or more advertisements as the described second alternative advertisement group; And be used for when not having the advertisement that is not determined to any web advertisement position as yet, will issuing the less a plurality of advertisements of number of times as the described second alternative advertisement group.Those skilled in the art can will not give unnecessary details with reference to the various realizations of above-mentioned realization embodiment illustrated in fig. 8 to this device 22111, device 22112.
With reference to Figure 16, it has described the operation principle schematic diagram according to the advertisement distributing system of the first embodiment of the present invention.In the present embodiment, ad distribution engine 4 is connected with network, is used for issuing advertisement to be released to subscriber equipment, and this network can be the Internet, also can be wireless Internet, or numeral (wired) TV network.Various subscriber equipmenies also are connected with network, can send request to above-mentioned ad distribution engine 4 by this network, ad distribution engine 6 generates the object (for example webpage) of a correspondence and this object 9 is sent to subscriber equipment 81,82 or 83 according to this request, has comprised the web advertisement 1 that is distributed on the web advertisement position in the object 9.Similarly, these subscriber equipmenies can be the equipment that is connected with the Internet, personal computer for example, also can be the equipment that is connected with wireless Internet, for example various mobile devices (for example mobile phone, PDA etc.), can also be the equipment that is connected with cable TV network, for example apparatus of digital television receiving.And above-mentioned ad distribution engine 4 is connected respectively with database 3 with selecting distributing device 2, wherein select distributing device 2 to come to select an advertisement for each web advertisement position in the object that responds this request according to user's solicited message, and finally being distributed to this subscriber equipment via ad distribution engine 4, these release news then simultaneously or are saved to database 3 afterwards.It will be appreciated by those skilled in the art that by such network configuration and device, just can fully realize the object of the invention.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the appended claims.

Claims (40)

1. method of selecting advertisement to be released in communication network for web advertisement position wherein, selects an advertisement as the advertisement that is distributed on this web advertisement position from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position.
2. method according to claim 1 wherein, describedly selects an advertisement to comprise the steps: as the step that is distributed on the advertisement on this web advertisement position from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position
A. be identified for replying the all-network advertisement position that is comprised in the object of user request information;
B. in the described all-network advertisement position each, as the first alternative advertisement group, and all advertisements of selecting to throw in the input metrics-thresholds that index satisfies this web advertisement position from this first alternative advertisement group are as the second alternative advertisement group with all advertisements;
C. at described each web advertisement position, from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position according to first pre-defined rule respectively.
3. method according to claim 2, wherein, the step of selecting an advertisement conduct to be distributed on the advertisement on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule among the described step c comprises the steps:
C1. judge whether there is advertisement to specify to release news the advertisement that is complementary with this web advertisement position in the described second alternative advertisement group;
C2. if having advertisement to specify to release news the one or more advertisements that are complementary with this web advertisement position, then with described one or more advertisements as the second alternative advertisement group, and from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position; If do not have advertisement to specify to release news the advertisement that is complementary with this web advertisement position, then from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position.
4. method according to claim 3, wherein, from the described second alternative advertisement group, select an advertisement to comprise step among the described step c2 as the step that is distributed on the advertisement on this web advertisement position:
I. from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement.
5. method according to claim 4, wherein, when the issue weight of a described selecteed advertisement and the release right heavy phase while of other one or more advertisements, then described step I comprises the steps:
-all advertisements that described issue weight is identical with described selected advertisement are as the 3rd alternative advertisement group, and select an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group.
6. method according to claim 3, wherein, from the described second alternative advertisement group, select an advertisement to comprise step among the described step c2 as the step that is distributed on the advertisement on this web advertisement position:
I '. from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position at random.
7. method according to claim 6, wherein, described step I ' comprise the steps:
-from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position at random according to the issue weight of advertisement.
8. method according to claim 2, wherein, the step of selecting an advertisement conduct to be distributed on the advertisement on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule among the described step c comprises the steps:
C1 '. from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement.
9. method according to claim 8, wherein, when the weight of a described selecteed advertisement and the release right heavy phase while of other one or more advertisements, then described step c1 ' comprises the steps:
-judge the advertisement that whether exists the advertisement appointment to release news and be complementary with this web advertisement position in all advertisements identical of issue weight with described selected advertisement;
There are advertisement to specify to release news the one or more advertisements that are complementary with this web advertisement position in-Ruo, then with described one or more advertisements as the second alternative advertisement group, and from the described second alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position; If do not have advertisement to specify to release news the advertisement that is complementary with this web advertisement position, all then that described weight is identical with described selected advertisement advertisements are as the 3rd alternative advertisement group, and select an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group.
10. according to claim 3 or 9 described methods, wherein, the appointment of described advertisement releases news to be complementary with this web advertisement position and comprises following any condition:
Designated this web advertisement position that is distributed on of-this advertisement; Perhaps
The appointed user of-this advertisement asks the characteristic information of characteristic information and described user request information to be complementary.
11. method according to claim 10, wherein, the characteristic information of described user request information comprises following any or appoints multiple:
-ISP's of described user request information inlet information is provided;
-receive the time of described user request information;
-send the user's of described user request information affiliated region;
-be used to receive the model of the subscriber equipment of the object that is used to reply described user request information; And
-send the customer type under the user of described user request information.
12. according to claim 10 or 11 described methods, wherein, when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position, describedly from the described second alternative advertisement group, select an advertisement to comprise the steps: as the step that is distributed on the advertisement on this web advertisement position
-judge that whether existing the advertisement appointment to release news in the described second alternative advertisement group specifies the one or more advertisements of this ad distribution in this web advertisement position;
-Ruo exists advertisement to specify to release news and specifies the one or more advertisements of this ad distribution in this web advertisement position, then with described one or more advertisements as the 3rd alternative advertisement group, and from the described the 3rd alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position; Do not specify of the advertisement of this ad distribution if do not exist the advertisement appointment to release news in this web advertisement position, then with the described second alternative advertisement group as the 3rd alternative advertisement group, and from the described the 3rd alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position.
13. according to claim 5 or 9 or 12 described methods, wherein, the described step of selecting an advertisement conduct to be distributed on the advertisement on this web advertisement position from the described the 3rd alternative advertisement group comprises the steps:
-from the described the 3rd alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position at random.
14. according to claim 5 or 9 or 12 described methods, wherein, the described step of selecting an advertisement conduct to be distributed on the advertisement on this web advertisement position from the described the 3rd alternative advertisement group comprises the steps:
-from the described the 3rd alternative advertisement group, be published and select an advertisement in one or more advertisements of least number of times at random as the advertisement that is distributed on this web advertisement position.
15. according to claim 45 or claim 6 to 14 in each described method, wherein, the issue weight of described advertisement comprises:
-numerical value being associated with the input index of advertisement; Perhaps
-numerical value being associated with the income of advertisement.
16. according to each described method in the claim 2 to 15, wherein, described step b comprises the steps:
B1. in the described all-network advertisement position each, select the issue index to satisfy all advertisements of issue metrics-thresholds as the first alternative advertisement group;
All advertisements of b2. select throwing in the input metrics-thresholds that index satisfies this web advertisement position from the described first alternative advertisement group are as the second alternative advertisement group.
17. method according to claim 16, wherein, described issue index comprises the issue total degree of an advertisement, and described step b1 comprises the steps:
-in the described all-network advertisement position each, select the issue total degree less than all advertisements of the predetermined issue of this advertisement number of times as the first alternative advertisement group.
18. according to claim 16 or 17 described methods, wherein, described issue index also comprises the current time, and described step b1 also comprises the steps:
-in the described all-network advertisement position each, select all advertisements within the predetermined issuing time of this advertisement of described current time as the first alternative advertisement group.
19. according to each described method in the claim 2 to 18, wherein, described input index is a release price, and all advertisements of described all advertisements of select throwing in the input metrics-thresholds that index satisfies this web advertisement position from described first alternative advertisement group release price threshold value of comprising the steps: as the step of the second alternative advertisement group to select release price to be not less than this web advertisement position from the described first alternative advertisement group are as the second alternative advertisement group.
20. method according to claim 19, wherein, described all advertisements of selecting the release price threshold value that release price is not less than this web advertisement position from the described first alternative advertisement group comprise the steps: as the step of the second alternative advertisement group
-judge in the described second alternative advertisement group whether have the one or more advertisements that are not determined to any web advertisement position as yet;
There are the one or more advertisements be not determined to any web advertisement position as yet in-Ruo, then with described one or more advertisements as the described second alternative advertisement group; If there is not the advertisement that is not determined to any web advertisement position as yet, then will issue the less a plurality of advertisements of number of times as the described second alternative advertisement group.
21. selection distributing device of in communication network, selecting advertisement to be released for web advertisement position, wherein, from all advertisements of throwing in the input metrics-thresholds that index satisfies this web advertisement position, select an advertisement as the advertisement that is distributed on this web advertisement position.
22. device according to claim 21 wherein, comprising:
Determine device, be used for being identified for replying the all-network advertisement position that object comprised of user request information;
The second alternative advertisement group selection device, be used for each, all advertisements select are thrown in all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group as the first alternative advertisement group and from this first alternative advertisement group at described all-network advertisement position;
First advertisement selecting apparatus is used at described each web advertisement position, selects an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group according to first pre-defined rule respectively.
23. device according to claim 22, wherein, described first advertisement selecting apparatus comprises:
First judgment means is used for judging whether the described second alternative advertisement group exists advertisement to specify to release news the advertisement that is complementary with this web advertisement position, and judged result is sent to second advertisement selecting apparatus;
Second advertisement selecting apparatus, be used for when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position with described one or more advertisements as the second alternative advertisement group, and from the described second alternative advertisement group, select an advertisement conduct to be distributed on advertisement on this web advertisement position; And be used for when not having advertisement to specify to release news the advertisement that is complementary with this web advertisement position, selecting an advertisement as the advertisement that is distributed on this web advertisement position from the described second alternative advertisement group.
24. device according to claim 23, wherein, described second advertisement selecting apparatus comprises:
The second weight processing unit is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement from the described second alternative advertisement group.
25. device according to claim 24, wherein, the described second weight processing unit also comprises:
Second judgment means is used to judge whether to exist other the one or more advertisements identical with the weight of a described selecteed advertisement of issue weight, if there are one or more advertisements, then these one or more advertisements is sent to the 3rd advertisement selecting apparatus; If there are not these advertisements, then do not carry out other processing; And
The 3rd advertisement selecting apparatus is used for all advertisements that described issue weight is identical with described selected advertisement as the 3rd alternative advertisement group, and selects an advertisement as the advertisement that is distributed on this web advertisement position from the described the 3rd alternative advertisement group.
26. device according to claim 23, wherein, second advertisement selecting apparatus comprises:
The second random process device is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position at random from the described second alternative advertisement group.
27. device according to claim 26, wherein, the described second random process device also is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement at random from the described second alternative advertisement group.
28. device according to claim 22, wherein, described first advertisement selecting apparatus comprises:
The first weight processing unit is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position according to the issue weight of advertisement from the described second alternative advertisement group.
29. device according to claim 28, wherein, the described first weight processing unit also comprises:
The 3rd judgment means is used to judge whether to exist other the one or more advertisements identical with the weight of a described selecteed advertisement of issue weight, if there are one or more advertisements, then these one or more advertisements is sent to the 4th judgment means; If there are not these advertisements, then do not carry out other processing;
The 4th judgment means is used for judging the advertisement whether all advertisements identical with described selected advertisement of issue weight exist the advertisement appointment to release news and be complementary with this web advertisement position, and judged result is sent to the 4th advertisement selecting apparatus;
The 4th advertisement selecting apparatus, be used for when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position with described one or more advertisements as the second alternative advertisement group, and from the described second alternative advertisement group, select an advertisement conduct to be distributed on advertisement on this web advertisement position; And be used for all advertisements when not having the advertisement that the advertisement appointment releases news with this web advertisement position is complementary that described weight is identical with described selected advertisement, and from the described the 3rd alternative advertisement group, select an advertisement as the advertisement that is distributed on this web advertisement position as the 3rd alternative advertisement group.
30. according to claim 23 or 29 described devices, wherein, the appointment of described advertisement releases news to be complementary with this web advertisement position and comprises following any condition:
Designated this web advertisement position that is distributed on of-this advertisement; Perhaps
The appointed user of-this advertisement asks the characteristic information of characteristic information and described user request information to be complementary.
31. device according to claim 30, wherein, the characteristic information of described user request information comprises following any or appoints multiple:
-ISP's of described user request information inlet information is provided;
-receive the time of described user request information;
-send the user's of described user request information affiliated region;
-be used to receive the model of the subscriber equipment of the object that is used to reply described user request information; And
-send the customer type under the user of described user request information.
32. according to claim 30 and/or 31 described devices, wherein, described second advertisement selecting apparatus and described the 4th advertisement selecting apparatus also comprise:
The 5th judgment means, be used for when having advertisement to specify to release news the one or more advertisement that is complementary with this web advertisement position, judging that described advertisement specifies all advertisements that are complementary with this web advertisement position of releasing news whether to exist advertisement to specify to release news specifies the one or more advertisements of this ad distribution in this web advertisement position, and judged result is sent to the 5th advertisement selecting apparatus; And
The 5th advertisement selecting apparatus, be used for when existing advertisement to specify to release news when specifying of the one or more advertisement of this ad distribution with described one or more advertisements, and from the described the 3rd alternative advertisement group, select an advertisement conduct to be distributed on advertisement on this web advertisement position as the 3rd alternative advertisement group in this web advertisement position; And be used for when not existing advertisement to specify to release news when specifying of the advertisement of this ad distribution with the described second alternative advertisement group, and from the described the 3rd alternative advertisement group, select an advertisement conduct to be distributed on advertisement on this web advertisement position as the 3rd alternative advertisement group in this web advertisement position.
33. according to claim 25 or 29 or 32 described devices, wherein, described the 3rd advertisement selecting apparatus and/or the 4th advertisement selecting apparatus and/or the 5th advertisement selecting apparatus comprise:
The 3rd random process device is used for selecting an advertisement as the advertisement that is distributed on this web advertisement position at random from the described the 3rd alternative advertisement group.
34. according to claim 25 or 29 or 32 described devices, wherein, described the 3rd advertisement selecting apparatus and/or the 4th advertisement selecting apparatus and/or the 5th advertisement selecting apparatus comprise:
The 4th random process device is used for selecting at random from the described the 3rd alternative advertisement group is published one or more advertisements of least number of times an advertisement as the advertisement that is distributed on this web advertisement position.
35. according to claim 24 25 or claim 26 to 34 in each described device, wherein, the issue weight of described advertisement comprises:
-numerical value being associated with the input index of advertisement; Perhaps
-numerical value being associated with the income of advertisement.
36. according to each described device in the claim 22 to 35, wherein, the described second alternative advertisement group selection device comprises:
The first alternative advertisement group selection device is used for selecting the issue index to satisfy all advertisements of issue metrics-thresholds as the first alternative advertisement group at each advertisement position of described all-network advertisement position; And
The second alternative advertisement group processing unit is used for selecting to throw in all advertisements of the input metrics-thresholds that index satisfies this web advertisement position as the second alternative advertisement group from the described first alternative advertisement group.
37. device according to claim 36, wherein, described issue index comprises the issue total degree of an advertisement, and the described first alternative advertisement group selection device comprises issue number of times processing unit, is used to select to issue total degree and issues all advertisements of number of times as the first alternative advertisement group less than this advertisement is predetermined.
38. according to claim 36 or 37 described devices, wherein, described issue index also comprises the current time, and the described first alternative advertisement group selection device comprises the issuing time processing unit, is used to select all advertisements within the predetermined issuing time of this advertisement of described current time as the first alternative advertisement group.
39. according to each described device in the claim 22 to 38, wherein, described input index is a release price, and the described second alternative advertisement group processing unit comprises the release price processing unit, is used for selecting release price to be not less than all advertisements of release price threshold value of this web advertisement position as the second alternative advertisement group from the described first alternative advertisement group.
40. according to the described device of claim 39, wherein, described release price processing unit comprises:
The 6th judgment means is used for judging whether the described second alternative advertisement group exists the one or more advertisements that are not determined to any web advertisement position as yet, and judged result is sent to the 6th advertisement selecting apparatus; And
The 6th advertisement selecting apparatus is used for when having the one or more advertisement be not determined to any web advertisement position as yet described one or more advertisements as the described second alternative advertisement group; And be used for when not having the advertisement that is not determined to any web advertisement position as yet, will issuing the less a plurality of advertisements of number of times as the described second alternative advertisement group.
CNA2006101487176A 2006-12-30 2006-12-30 Device for choosing advertisement to be published at network advertisement position in communication network Pending CN101212484A (en)

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