CN103679498B - A kind of information-pushing method and its system to the network terminal - Google Patents
A kind of information-pushing method and its system to the network terminal Download PDFInfo
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- CN103679498B CN103679498B CN201210360765.7A CN201210360765A CN103679498B CN 103679498 B CN103679498 B CN 103679498B CN 201210360765 A CN201210360765 A CN 201210360765A CN 103679498 B CN103679498 B CN 103679498B
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Abstract
The invention discloses a kind of information-pushing method and its system to the network terminal, method includes:S1, the user profile and/or user request information for obtaining the network terminal;S2, from state be online information in, according to the push restrictive condition of each information, filter out with the information matched as candidate's pushed information;And according to the matching factor pre-set, be the generation of each candidate's pushed information matches weight with network terminal user;S3, the weight for obtaining each candidate's pushed information and distribution information, according to the weight and the distribution information of information of information, candidate's pushed information is ranked up, this information pushed is determined according to sequence, the user profile of the network terminal is updated, the distribution information of this pushed information is updated.This method and system can be in process of information push be carried out to the network terminal, and the distribution of average Global Information resource makes distribution more balanced, can reduce the shortcoming that some information cannot be delivered.
Description
Technical field
The present invention relates to computer information technology field, more particularly to a kind of information-pushing method to the network terminal and its
System.
Background technology
With the expansion and the continuous growth of information storage medium of acquisition of information approach, the information content of people's contact is unprecedentedly huge
Greatly, each Information Service Institution is the information requirement for meeting user, and the various network information services are released one after another, that is, pass through computer network
Network provide by processing, arrange information products and service, including the information content working process, the information content offer, letter
In terms of the storage and acquisition, network value added service, information consulting service that cease content, at present in the information push of the network terminal
Appearance is mainly included in line advertisement, online shopping, data and uploads and download and search engine etc..
In order to improve the accuracy of orientation impression information, user is set to see the network information for meeting its interest, at present, to net
The information of network terminal is pushed mainly by message scheduling server according to existing information type, and selection is matched with the network terminal
The higher information of degree is delivered.
For example, China Patent No.:CN201110046440.7 discloses a kind of method for orienting the dispensing web advertisement and is
System, Fig. 1 is the information-pushing method flow chart to mobile phone in the technology, as shown in figure 1, including the step of include:Receive network
The user profile and/or user request information of terminal;According to the user profile and/or user request information of the network terminal with it is existing
Information pool in information matching degree generate each information and network terminal user match weight;Obtain information pool
Middle weight highest information distributes to the network terminal.Specially:User to access pages, web server obtains user profile;Obtain
Advertisement state is online advertisement;From the advertisement state of acquisition is online advertisement, filter out and the user in user profile
The advertisement of attributes match, advertisement is delivered as candidate;And this advertisement delivered is determined according to advertisement weight.
The advantage of such scheme is to push information to the client for needing most, most paying close attention to, and lifts the push valency of unit information
Value, and informant service quality, using the teaching of the invention it is possible to provide orientation impression information dispensing accuracy, still, using existing
When message scheduling method, can cause the information most matched of some network terminal can be presented on mobile phone repeatedly, cause
The average degree of the allotment of information is bad in message scheduling system.
The content of the invention
The present invention is intended to provide a kind of when entering row information push to the network terminal, the system that balanced Matching is carried out to information
And method, it is intended to the distribution of average Global Information resource is balanced.For up to this purpose, the present invention uses following technical scheme:
Technical scheme is as follows:
A kind of information-pushing method to the network terminal, described information method for pushing is as follows:
Step S1, the user profile and/or user request information for obtaining the network terminal;
Step S2, from state be online information in, according to the push restrictive condition of each information, filter out and user profile
And/or the information of user request information matching is used as candidate's pushed information;And
It is that each described candidate pushes away according to the user profile and/or the matching factor of user request information pre-set
Breath of delivering letters generation matches weight with network terminal user's;
Step S3, the weight for obtaining each candidate's pushed information and distribution information, according to the weight of described information
With the distribution information of described information, candidate's pushed information is ranked up, this letter pushed is determined according to the sequence
Breath, updates the user profile of the network terminal, updates the distribution information of this pushed information.
Further, candidate's pushed information is ranked up including such as according to the distribution information described in step S3
One of lower situation:According to the accumulative distribution number of times ascending sort of information, according to the limitation distribution number of times of information and adding up for information
Distribute the ratio between the limitation distribution number of times of difference descending sort, the accumulative distribution number of times according to information and information of number of times ascending sort.
Further, the step S3 is specifically included:
Step S31, the weight for obtaining each candidate's pushed information, by height of the candidate's pushed information according to weight
Descending sort;
Step S32, the distribution information for obtaining each candidate's pushed information, according to the distribution information, to the candidate
Pushed information carries out one of following sequence:Distributed according to the accumulative distribution number of times ascending sort of information, according to the limitation of information
The limitation distribution time of the difference descending sort of number of times and the accumulative distribution number of times of information, the accumulative distribution number of times according to information and information
The ratio between number ascending sort;
Step S33, the information that this gives network terminal push according to the sequence determination, determine what is pushed by described
Information is pushed to the network terminal, updates the user profile of the network terminal, updates the distribution information of this pushed information.
Further, also include after the step S2:
The information of the last time request of the pre-recorded request network terminal is taken out, is judged in candidate's pushed information
The information of last time request whether is included, is believed if the information for then asking the last time is pushed from the candidate
Rejected in breath;Again the information of the last time request of the request network terminal is recorded.
Further, also include after the step S2, each candidate's pushed information is made the following judgment:Judge letter
Whether the accumulative distribution number of times of breath reaches default limitation displaying number of times, if then by described information from candidate's pushed information
It is middle to reject.
The invention also provides a kind of information transmission system, system includes:
Data obtaining module:User profile and/or user request information for obtaining the network terminal;
Screening module:It is connected with described information acquisition module, from state is online information, the push according to each information
Restrictive condition, filters out the information matched with user profile and/or user request information as candidate's pushed information;And
It is that each described candidate pushes away according to the user profile and/or the matching factor of user request information pre-set
Breath of delivering letters generation matches weight with network terminal user's;
Pushing module:It is connected with the screening module, the weight and distribution for obtaining each candidate's pushed information are believed
Breath, is ranked up according to the weight and the distribution information to candidate's pushed information, and this is determined according to the sequence
The information of push, updates the user profile of the network terminal, updates the distribution information of this pushed information.
Further, described in pushing module according to it is described distribution information candidate's pushed information is ranked up including
One of following situation:According to the accumulative distribution number of times ascending sort of information, according to the limitation distribution number of times of information and tiring out for information
The ratio between the limitation distribution number of times of difference descending sort of the score with number of times, the accumulative distribution number of times according to information and information ascending order is arranged
Sequence.
Further, pushing module is specifically included:
Weight sequencing submodule:It is connected with the screening module, the weight for obtaining each candidate's pushed information, will
Candidate's pushed information according to weight height descending sort;
Distribute information sorting submodule:It is connected with the weight sequencing submodule, obtains each candidate's pushed information
Information is distributed, according to the distribution information, one of following sequence is carried out to candidate's pushed information:According to the accumulative of information
Distribute the accumulative distribution number of times of number of times ascending sort, the limitation distribution number of times according to information and information difference descending sort, according to
The ratio between the accumulative distribution number of times of information and the limitation distribution number of times of information ascending sort;
Push determination sub-module:It is connected with the distribution information sorting submodule, determines this to institute according to the sequence
The information of network terminal push is stated, the information for determining to push is pushed to the network terminal, the network terminal is updated
User profile, update the distribution information of this pushed information.
Further, the screening module also includes last information filtering submodule, the pre-recorded request for taking out
The information of the last time request of the network terminal, judges what is whether asked in candidate's pushed information comprising the last time
Information, if the information for then asking the last time is rejected from candidate's pushed information;It is described for recording again
Ask the information of the last time request of the network terminal.
Further, the screening module also includes displaying number of times filter submodule, believes for being pushed to each candidate
Breath makes the following judgment:Judge whether the accumulative distribution number of times of information reaches default limitation displaying number of times, if then will be described
Information is rejected from candidate's pushed information.
The technical effects of the invention are that:
The present invention can be in process of information push be carried out to the network terminal, and the distribution of average Global Information resource makes distribution
It is more balanced, the shortcoming that some information cannot be delivered can be reduced.
Brief description of the drawings
Fig. 1 is information-pushing method flow chart in the prior art to mobile phone;
Fig. 2 is the information-pushing method flow chart to the network terminal described in the specific embodiment of the invention one;
Fig. 3 is the information transmission system structured flowchart to the network terminal described in the specific embodiment of the invention two.
Embodiment
Further illustrate technical scheme below in conjunction with the accompanying drawings and by embodiment.
Embodiment one
Fig. 2 is the information-pushing method flow chart to the network terminal described in the present embodiment, as shown in Fig. 2 the present embodiment
The information-pushing method to the network terminal includes:
Step S201, the user profile and/or user request information for obtaining the network terminal;
Specifically include:
Obtain essential information, including information displaying position information, network terminal configuration information, the IP address of the network terminal and please
Seeking time etc., and the region according to where the IP address judges the request network terminal;
Obtain configuration information, including application configuration, user configuring, information configuration, the information such as platform configuration;
The request cellphone information of the network terminal is received, static attribute, the history of the user of the network terminal is obtained
Behavior preference information etc..
Step S202, filter out candidate's pushed information, be that each candidate's pushed information generates matching according to matching factor
Weight;
From state be online information in filter out the information matched with user profile and/or user request information as time
Select pushed information;And be described in each according to the user profile and/or the matching factor of user request information pre-set
The generation of candidate's pushed information matches weight with network terminal user's;
Specifically include:
Obtain the Verbose Listing of all schedulable information.
Each information in described information list is taken out in circulation, does matching judgment.
For example, judging whether described information has operator's limitation, the operator of the network terminal is asked if then checking is
No is the operator limited by the information provider, if by limitation operator, then the information does not meet and directly jumps out judgement, no
It is to be limited operator then the information weighted value plus 20, information weight plus 10 if the information does not limit operator, enters
Next condition judgment.
Judge whether described information has territory restriction, whether region where if then checking the request network terminal is described
Information allows the region delivered, and if it is described information weighted value adds 20, and judgement is jumped out if not the then information.If should
Information does not have territory restriction, and then the information weighted value plus 10.
Judge whether described information has time restriction, if then check request the network terminal request period whether
Described information allowed in the period of dispensing, and if it is described information weight adds 20, and judgement is jumped out if not the then information,
The information weighted value plus 10 if the information does not have period limitation.
Judge whether described information has application platform, such as Android android, iPhone operating system IOS are limited, if
Have, check request the network terminal system whether be described information allow system, if it is the information weighted value add 20,
Judgement is jumped out if not the then information, if described information does not limit application platform, described information weight adds 10.
Judge whether described information has the limitation of network terminal manufacturer, if then check request network terminal manufacturer whether be
Information allows manufacturer, and if it is the information weight adds 20, judgement is jumped out if not the then information, if without the network terminal
Manufacturer limits, then the information weight adds 10.
Judge whether described information has using limitation is delivered, if then checking whether the application of the request network terminal is this
Information allows the application delivered, and if it is weight adds 20, and judgement is jumped out if not the then information, if application is not delivered
Then the information weight adds 10 for limitation.
The type of described information is judged to asking the application type of the network terminal whether related, and weight adds if related
80, weight adds 10 if uncorrelated.
Further, this step may also include:Take out the letter of the last time request of the pre-recorded request network terminal
Breath, judges the information of last time request whether is included in candidate's pushed information, if then by the last time
The information of request is rejected from candidate's pushed information;Again the letter of the last time request of the request network terminal is recorded
Breath.
Further, this step may also include:Each candidate's pushed information is made the following judgment:Judge the tired of information
Whether score reaches default limitation displaying number of times with number of times, if then picking described information from candidate's pushed information
Remove.
The equal out-of-order limitation of operation described above.
Step S203, the weight for obtaining each candidate's pushed information, by high sinking of candidate's pushed information according to weight
Sequence sorts;
Step S204, the distribution information for obtaining each candidate's pushed information, according to distribution information to candidate's pushed information
It is ranked up;
The distribution information includes:The accumulative distribution number of times of described information, the limitation distribution number of times of described information with it is described
The ratio between limitation distribution number of times of the difference of the accumulative distribution number of times of information, the accumulative distribution number of times of described information and described information etc..
It is described that candidate's pushed information is ranked up according to distribution information, it may include secondary several litres according to the accumulative distribution of information
The difference descending sort of the accumulative distribution number of times of sequence sequence, the limitation distribution number of times according to information and information, adding up according to information
Distribute the modes such as the ratio between number of times and the limitation distribution number of times of information ascending sort.
Step S205, the information that this is pushed according to sequence determination, are pushed to the network terminal, more by the information for determining to push
The user profile of the new network terminal, updates the distribution information of this pushed information.
Embodiment two
According to the same design of the present invention, present invention also offers a kind of information transmission system, Fig. 3 is described in the present embodiment
The information transmission system structured flowchart to the network terminal, as shown in figure 3, being pushed described in the present embodiment to the information of the network terminal
System includes data obtaining module 301, screening module 302 and pushing module 303, and wherein pushing module 303 specifically includes weight
Sorting sub-module 3031, distribution information sorting submodule 3032 and push determination sub-module 3033.
Data obtaining module 301:User profile and/or user request information for obtaining the network terminal;
Its specific user profile for obtaining the network terminal and/or the mode and content of user request information are specifically included:
Obtain essential information, including information displaying position information, network terminal configuration information, the IP address of the network terminal and please
Seeking time etc., and the region according to where the IP address judges the request network terminal;
Obtain configuration information, including application configuration, user configuring, information configuration, the information such as platform configuration;
The request cellphone information of the network terminal is received, static attribute, the history of the user of the network terminal is obtained
Behavior preference information etc..
Screening module 302:It is connected with described information acquisition module 301, from state is online information, according to each information
Push restrictive condition, filter out the information matched with user profile and/or user request information as candidate's pushed information;With
And be each described candidate's pushed information according to the user profile and/or the matching factor of user request information pre-set
Generation matches weight with network terminal user's;
Its concrete function includes:
Obtain the Verbose Listing of all schedulable information.
Each information in described information list is taken out in circulation, does matching judgment.
For example, judging whether described information has operator's limitation, the operator of the network terminal is asked if then checking is
No is the operator limited by the information provider, if by limitation operator, then the information does not meet and directly jumps out judgement, no
It is to be limited operator then the information weighted value plus 20, information weight plus 10 if the information does not limit operator, enters
Next condition judgment.
Judge whether described information has territory restriction, whether region where if then checking the request network terminal is described
Information allows the region delivered, and if it is described information weighted value adds 20, and judgement is jumped out if not the then information.If should
Information does not have territory restriction, and then the information weighted value plus 10.
Judge whether described information has time restriction, if then check request the network terminal request period whether
Described information allowed in the period of dispensing, and if it is described information weight adds 20, and judgement is jumped out if not the then information,
The information weighted value plus 10 if the information does not have period limitation.
Judge whether described information has application platform, such as Android android, iPhone operating system IOS are limited, if
Have, check request the network terminal system whether be described information allow system, if it is the information weighted value add 20,
Judgement is jumped out if not the then information, if described information does not limit application platform, described information weight adds 10.
Judge whether described information has the limitation of network terminal manufacturer, if then check request network terminal manufacturer whether be
Information allows manufacturer, and if it is the information weight adds 20, judgement is jumped out if not the then information, if without the network terminal
Manufacturer limits, then the information weight adds 10.
Judge whether described information has using limitation is delivered, if then checking whether the application of the request network terminal is this
Information allows the application delivered, and if it is weight adds 20, and judgement is jumped out if not the then information, if application is not delivered
Then the information weight adds 10 for limitation.
The type of described information is judged to asking the application type of the network terminal whether related, and weight adds if related
80, weight adds 10 if uncorrelated.
Further, screening module 302 also includes last information filtering submodule, the request net pre-recorded for taking out
The information of the last time request of network terminal, judges the letter of last time request whether is included in candidate's pushed information
Breath, if the information for then asking the last time is rejected from candidate's pushed information;For recording described ask again
The information for asking the last time of the network terminal to ask.
Further, screening module 302 also includes displaying number of times filter submodule, for each candidate's pushed information
Make the following judgment:Judge whether the accumulative distribution number of times of information reaches default limitation displaying number of times, if then by the letter
Breath is rejected from candidate's pushed information.
The equal out-of-order limitation of operation described above.
Pushing module 303:It is connected with the screening module 302, including weight sequencing submodule 3031, distribution information sorting
Submodule 3032 and push determination sub-module 3033, weight and distribution for obtaining each candidate's pushed information are believed
Breath, is ranked up according to the weight and the distribution information to candidate's pushed information, and this is determined according to the sequence
The information of push, updates the user profile of the network terminal, updates the distribution information of this pushed information;
Weight sequencing submodule 3031:It is connected with the screening module 302, for obtaining each candidate's pushed information
Weight, by height descending sort of the candidate's pushed information according to weight;
Distribute information sorting submodule 3032:It is connected with the weight sequencing submodule 3031, obtains each candidate and push away
Deliver letters the distribution information of breath, according to the distribution information, candidate's pushed information is ranked up;
The distribution information includes:The accumulative distribution number of times of described information, the limitation distribution number of times of described information with it is described
The ratio between limitation distribution number of times of the difference of the accumulative distribution number of times of information, the accumulative distribution number of times of described information and described information etc..
It is described that candidate's pushed information is ranked up according to distribution information, it may include secondary several litres according to the accumulative distribution of information
The difference descending sort of the accumulative distribution number of times of sequence sequence, the limitation distribution number of times according to information and information, adding up according to information
Distribute the modes such as the ratio between number of times and the limitation distribution number of times of information ascending sort.
Push determination sub-module 3033:With the distribution information sorting submodule 3032, this is determined according to the sequence
The information pushed to the network terminal, is pushed to the network terminal by the information for determining to push, updates the network
The user profile of terminal, updates the distribution information of this pushed information.
When the service ending that user is asked, historical behavior preference information of the user etc. is updated, this push is believed
The accumulative distribution number of times of breath adds one, and the change dump by the last time request of the pre-recorded request network terminal is the distribution
Information, is used so that the later stage pushes to the information of the network terminal.
The present invention can be in process of information push be carried out to the network terminal, and the distribution of average Global Information resource makes distribution
It is more balanced, the shortcoming that some information cannot be delivered can be reduced.
Above example provide technical scheme in all or part of content can be realized by software programming, its software
Program storage is in the storage medium that can be read, and storage medium is for example:Hard disk, CD or floppy disk in computer.
The foregoing is only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and
Within principle, any modification, equivalent substitution and improvements made etc. should be included in the scope of the protection.
Claims (6)
1. a kind of information-pushing method to the network terminal, it is characterised in that:Described information method for pushing is as follows:
Step S1, the user profile and/or user request information for obtaining the network terminal;
Step S2, from state be online information in, according to the push restrictive condition of each information, filter out with user profile and/
Or the information of user request information matching is used as candidate's pushed information;And
It is that each described candidate pushes letter according to the user profile and/or the matching factor of user request information pre-set
Breath generation matches weight with network terminal user's, specifically includes:The Verbose Listing of all schedulable information is obtained, circulation takes
Go out each information in the Verbose Listing, do matching judgment;
The matching judgment includes:Judge whether described information has operator's limitation, territory restriction, time restriction, application platform
Limitation, network terminal manufacturer are limited, limited using dispensing, and judge type and the application of the request network terminal of described information
Whether type is related;
Step S3, the weight for obtaining each candidate's pushed information, by height descending of the candidate's pushed information according to weight
Sequence;
The distribution information of each candidate's pushed information is obtained, according to the distribution information, candidate's pushed information is carried out
One of following sequence:According to the accumulative distribution number of times ascending sort of information, according to the limitation distribution number of times and information of information
The ratio between the limitation distribution number of times of the accumulative difference descending sort for distributing number of times, the accumulative distribution number of times according to information and information ascending order is arranged
Sequence;
This information pushed to the network terminal is determined according to the sequence, the information for determining to push is pushed to institute
The network terminal is stated, the user profile of the network terminal is updated, updates the distribution information of this pushed information.
2. the information-pushing method as claimed in claim 1 to the network terminal, it is characterised in that also wrapped after the step S2
Include:
Take out the information of the last time request of the pre-recorded request network terminal, judge in candidate's pushed information whether
The information asked comprising the last time, if the information for then asking the last time is from candidate's pushed information
Reject;Again the information of the last time request of the request network terminal is recorded.
3. the information-pushing method as claimed in claim 1 to the network terminal, it is characterised in that also wrapped after the step S2
Include, each candidate's pushed information is made the following judgment:Judge whether the accumulative distribution number of times of information reaches default limitation
Number of times is shown, if then rejecting described information from candidate's pushed information.
4. a kind of information transmission system to the network terminal, it is characterised in that including,
Data obtaining module, user profile and/or user request information for obtaining the network terminal;
Screening module, is connected with described information acquisition module, for from state be online information in, the push according to each information
Restrictive condition, filters out the information matched with user profile and/or user request information as candidate's pushed information;And
It is that each described candidate pushes letter according to the user profile and/or the matching factor of user request information pre-set
Breath generation matches weight with network terminal user's, specifically includes:The Verbose Listing of all schedulable information is obtained, circulation takes
Go out each information in the Verbose Listing, do matching judgment;
The matching judgment includes:Judge whether described information has operator's limitation, territory restriction, time restriction, application platform
Limitation, network terminal manufacturer are limited, limited using dispensing, and judge type and the application of the request network terminal of described information
Whether type is related;
Pushing module, including:
Weight sequencing submodule, is connected with the screening module, the weight for obtaining each candidate's pushed information, will be described
Candidate's pushed information according to weight height descending sort;
Information sorting submodule is distributed, is connected with the weight sequencing submodule, obtains the distribution of each candidate's pushed information
Information, according to the distribution information, one of following sequence is carried out to candidate's pushed information:According to the accumulative distribution of information
Number of times ascending sort, according to information limitation distribution number of times and information accumulative distribution number of times difference descending sort, according to information
Accumulative distribution number of times and information limitation distribution the ratio between number of times ascending sort;
Determination sub-module is pushed, arranging sub- sequence module with the distribution information is connected, and determines this to the net according to the sequence
The information that network terminal is pushed, is pushed to the network terminal by the information for determining to push, updates the use of the network terminal
Family information, updates the distribution information of this pushed information.
5. the information transmission system as claimed in claim 4 to the network terminal, it is characterised in that the screening module also includes
Last information filtering submodule, pre-recorded for taking out asks the information that the last time of the network terminal is asked, and judges institute
The information that last time request whether is included in candidate's pushed information is stated, if the information for then asking the last time
Rejected from candidate's pushed information;For the information for the last time request for recording the request network terminal again.
6. the information transmission system as claimed in claim 4 to the network terminal, it is characterised in that the screening module also includes
Number of times filter submodule is shown, for being made the following judgment to each candidate's pushed information:Judge the accumulative distribution time of information
Whether number reaches default limitation displaying number of times, if then rejecting described information from candidate's pushed information.
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CN102024218A (en) * | 2009-09-14 | 2011-04-20 | 腾讯科技(深圳)有限公司 | Method and apparatus for delivering advertisement |
CN102592235A (en) * | 2011-12-28 | 2012-07-18 | 北京品友互动信息技术有限公司 | Internet advertisement serving system |
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CN101184111A (en) * | 2007-12-25 | 2008-05-21 | 腾讯科技(深圳)有限公司 | Advertisement delivery method, system, server and mobile terminal |
CN102279960A (en) * | 2010-06-12 | 2011-12-14 | 上海丫丫信息科技有限公司 | User-element-containing advertisement publish control method and system |
CN102117466A (en) * | 2011-02-25 | 2011-07-06 | 北京开心人信息技术有限公司 | Method and system for directionally delivering web advertisements |
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