CN106228396A - A kind of method and device throwing in advertisement - Google Patents
A kind of method and device throwing in advertisement Download PDFInfo
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- CN106228396A CN106228396A CN201610569814.6A CN201610569814A CN106228396A CN 106228396 A CN106228396 A CN 106228396A CN 201610569814 A CN201610569814 A CN 201610569814A CN 106228396 A CN106228396 A CN 106228396A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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Abstract
The invention discloses a kind of method and device throwing in advertisement, in order to realize to mobile terminal throw in effectively, the purpose of advertisement accurately.Described method includes: receives the advertisement putting from mobile terminal and asks, obtains at least one advertisement to be put;Determine at least one respective weight of advertisement to be put described;From at least one advertisement to be put described, weight selection meets one or more advertisements of specified requirements as targeted advertisements;Throw in described targeted advertisements to described mobile terminal.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of method and device throwing in advertisement.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
In Internet advertising, there is the situation throwing in advertisement to the mobile terminal of user.Such as, user is by mobile whole
End (such as the terminal such as mobile phone, intelligent watch) shakes the activity participating in certain program, mobile terminal display loose-leaf, is living simultaneously
Dynamic page display advertisement.So, from multiple advertisements to be put, how to choose preferred advertisement be delivered to mobile terminal and become urgently
Solve the technical problem that.
Summary of the invention
The present invention provides a kind of method and device throwing in advertisement, in order to realize to mobile terminal input effectively, accurately
The purpose of advertisement.
The present invention provides a kind of method throwing in advertisement, including:
Receive the advertisement putting from mobile terminal to ask, obtain at least one advertisement to be put;
Determine at least one respective weight of advertisement to be put described;
From at least one advertisement to be put described, weight selection meets one or more advertisements of specified requirements as mesh
Mark advertisement;
Throw in described targeted advertisements to described mobile terminal.
In an embodiment of the present invention, determine at least one respective weight of advertisement to be put described, including:
Obtain the bid information of at least one advertisement to be put described;
According to the bid information of at least one advertisement to be put described, determine that at least one advertisement to be put described is respective
Weight.
In an embodiment of the present invention, determine at least one respective weight of advertisement to be put described, including:
Obtain the keyed advertising that builds in advance, wherein, described keyed advertising stores described at least one is to be put extensively
Accuse and the corresponding relation in orientation area;
According to described keyed advertising, determine each self-corresponding orientation area of at least one advertisement to be put described;
According to the weight in the orientation area pre-set, determine at least one respective weight of advertisement to be put described.
In an embodiment of the present invention, described keyed advertising also stored for each value of each advertisement putting condition and treat
Throw in the corresponding relation between advertisement;
Obtain at least one advertisement to be put, including:
Obtain the user profile of described mobile terminal;
Each value of the user profile of described mobile terminal with each advertisement putting condition described is mated, acquisition
At least one advertisement to be put that the value joined is corresponding.
In an embodiment of the present invention, described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, from least one advertisement to be put described, weight selection meets the one of specified requirements
Individual or multiple advertisement as targeted advertisements, including:
The weight of at least one advertisement to be put described is ranked up from big to small;
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In an embodiment of the present invention, throw in described targeted advertisements extremely described mobile terminal, including:
Described targeted advertisements is utilized to generate active page;
Described active page is sent to described mobile terminal.
The present invention also provides for a kind of device throwing in advertisement, including:
Acquisition module, asks for receiving the advertisement putting from mobile terminal, obtains at least one advertisement to be put;
Determine module, be used for determining at least one respective weight of advertisement to be put described;
Choose module, meet of specified requirements or many for weight selection from least one advertisement to be put described
Individual advertisement is as targeted advertisements;
Putting module, is used for throwing in described targeted advertisements to described mobile terminal.
In an embodiment of the present invention, described determine that module is additionally operable to:
Obtain the bid information of at least one advertisement to be put described;
According to the bid information of at least one advertisement to be put described, determine that at least one advertisement to be put described is respective
Weight.
In an embodiment of the present invention, described determine that module is additionally operable to:
Obtain the keyed advertising that builds in advance, wherein, described keyed advertising stores described at least one is to be put extensively
Accuse and the corresponding relation in orientation area;
According to described keyed advertising, determine each self-corresponding orientation area of at least one advertisement to be put described;
According to the weight in the orientation area pre-set, determine at least one respective weight of advertisement to be put described.
In an embodiment of the present invention, described keyed advertising also stored for each value of each advertisement putting condition and treat
Throwing in the corresponding relation between advertisement, described acquisition module is additionally operable to:
Obtain the user profile of described mobile terminal;
Each value of the user profile of described mobile terminal with each advertisement putting condition described is mated, acquisition
At least one advertisement to be put that the value joined is corresponding.
In an embodiment of the present invention, described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, choose module described in be additionally operable to:
The weight of at least one advertisement to be put described is ranked up from big to small;
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In an embodiment of the present invention, described putting module is additionally operable to:
Described targeted advertisements is utilized to generate active page;
Described active page is sent to described mobile terminal.
In embodiments of the present invention, receive the advertisement putting from mobile terminal and ask, obtain at least one to be put extensively
Accuse, determine at least one respective weight of advertisement to be put.From at least one advertisement to be put, weight selection meets appointment bar
One or more advertisements of part, as targeted advertisements, throw in targeted advertisements to mobile terminal.As can be seen here, embodiment of the present invention energy
Enough choose targeted advertisements according to the weight of each advertisement, and targeted advertisements is thrown to mobile terminal, it is possible to realize to mobile whole
End is thrown in effectively, the purpose of advertisement accurately.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the method throwing in advertisement in one embodiment of the invention;
Fig. 2 is the flow chart of the method throwing in advertisement in another embodiment of the present invention;And
Fig. 3 is the structural representation of the device throwing in advertisement in one embodiment of the invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Being illustrated in figure 1 in one embodiment of the invention the flow chart of the method throwing in advertisement, the method can be applied and move
The server at dynamic terminal logon account place, the method may comprise steps of S11-S14.
Step S11, receives the advertisement putting from mobile terminal and asks, obtain at least one advertisement to be put.
In this step, the user of mobile terminal (such as mobile phone, intelligent watch etc.) can shake ginseng by mobile terminal
Add the activity of certain program, thus initiate to participate in specified activities or the request of advertisement putting, and then this mobile terminal logon account institute
Server receive this request.
Step S12, determines at least one respective weight of advertisement to be put.
Step S13, from least one advertisement to be put, weight selection meets one or more advertisements work of specified requirements
For targeted advertisements.
Step S14, throws in targeted advertisements to mobile terminal.
In embodiments of the present invention, receive the advertisement putting from mobile terminal and ask, obtain at least one to be put extensively
Accuse, determine at least one respective weight of advertisement to be put.From at least one advertisement to be put, weight selection meets appointment bar
One or more advertisements of part, as targeted advertisements, throw in targeted advertisements to mobile terminal.As can be seen here, embodiment of the present invention energy
Enough choose targeted advertisements according to the weight of each advertisement, and targeted advertisements is thrown to mobile terminal, it is possible to realize to mobile whole
End is thrown in effectively, the purpose of advertisement accurately.
Above step S12 determines at least one respective weight of advertisement to be put, can be relatively-stationary according to some
Parameter determines, embodiments provides the scheme of plurality of optional, such as, determines according to bid, area rank, etc.,
To describe in detail respectively below.
Mode one, determines weight according to advertisement bid information.That is, the bid letter of at least one advertisement to be put is obtained
Breath, and then according to the bid information of at least one advertisement to be put, determine at least one respective weight of advertisement to be put.
Mode two, determines weight according to orientation area.That is, the keyed advertising built in advance, wherein, keyed advertising are obtained
In store at least one advertisement to be put with orientation area corresponding relation.According to keyed advertising, determine that at least one waits to throw
Put each self-corresponding orientation area of advertisement, and then according to the weight in the orientation area pre-set, determine that at least one is to be put
The respective weight of advertisement.
In the alternative embodiment of the present invention, it is also possible to combination one and mode two determine weight.That is, according to advertisement
The area of orientation, arranges a weighted value to province, city, district, be directed to the advertisement in district than being directed to province, the advertising rights in city important
High;The advertisement A of the Dongcheng District such as oriented, can create the Dongcheng District index as key, and its weight is: 4 are multiplied by fixed value
(this value can adjust according to the contributive rate in area)+bid;It is directed to the advertisement B of Beijing, also can create a Dongcheng District and do
For the index of key, its weight is: 4 are multiplied by fixed value (this value can adjust)+bid according to the contributive rate in area.Need explanation
, enumerate is only signal herein, is not intended that limitation of the present invention.
Additionally, the keyed advertising built in advance also stored for each value of each advertisement putting condition and advertisement to be put
Between corresponding relation, above step S11 obtains at least one advertisement to be put, embodiments provides a kind of optional
Scheme, the program may comprise steps of A1-A2.
Step A1, obtains the user profile of mobile terminal.
In this step, the user profile of server acquisition mobile terminal can obtain in the following manner.
Mode one, server pre-saves the user profile of mobile terminal, and now, server can be from server local
Obtain the user profile of the mobile terminal pre-saved.
Mode two, carries the user profile of mobile terminal in the request that server receives, now, server can be from
This request parses the user profile of mobile terminal.
Mode three, server is initiated to obtain the message of the user profile of mobile terminal, is received mobile terminal to mobile terminal
The user profile submitted to.
Mode four, during mobile terminal login service device, server obtains the user profile of mobile terminal.
Step A2, mates the user profile of mobile terminal with each value of each advertisement putting condition, acquisition
At least one advertisement to be put that the value joined is corresponding.
In this step, in keyed advertising, the advertisement putting condition of storage can include that the time of advertisement putting, advertisement are thrown
The key word put, the area of advertisement putting, etc., the invention is not restricted to this.Such as, what the time T1 of advertisement putting was corresponding waits to throw
Putting advertisement is advertisement 11, advertisement 12 and advertisement 13, and the advertisement to be put corresponding for time T2 of advertisement putting is advertisement 11, advertisement 21
With advertisement 22.It is only illustrative it should be noted that enumerate herein, the present invention is not construed as limiting.
In this step, the user profile of mobile terminal A is " female, whitening sun protection, Haikou ", the then user of this mobile terminal
Information is mated with each value of each advertisement putting condition, and corresponding at least one of value obtaining coupling is to be put extensively
Accuse.
In the alternative embodiment of the present invention, keyed advertising can be built by following steps B1-B3.
Step B1, obtains at least one advertisement putting condition.
In this step, at least one advertisement putting condition can include the key of the time of advertisement putting, advertisement putting
Word, the area of advertisement putting, etc., the invention is not restricted to this.
Step B2, determines one or more values of each advertisement putting condition.
Step B3, sets up corresponding closing between each value and at least one advertisement to be put of each advertisement putting condition
System, to build keyed advertising.
In this step, can build keyed advertising in the way of using key-value, such as, a key is advertisement putting
Time, a hour key;2nd key is the key word of advertisement putting;3rd key is the area of advertisement putting.
Value is all input plans that these key are corresponding, it is simply that advertisement itself (advertisement and identifier).
In above step S13 from least one advertisement to be put weight selection meet specified requirements one or more extensively
Accuse as targeted advertisements, embodiments provide a kind of optional scheme, i.e. the weight at least one advertisement to be put
It is ranked up from big to small, chooses the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In the alternative embodiment of the present invention, step S14 is thrown in targeted advertisements and is alternatively implemented as to mobile terminal: profit
Generate active page with targeted advertisements, and then active page is sent to this mobile terminal.
Below by a specific embodiment be discussed in detail the present invention throw in advertisement method realize process.Such as Fig. 2
Showing in another embodiment of the present invention the flow chart of the method throwing in advertisement, the method can be applied and log in account at mobile terminal
The server at place, family, the method may comprise steps of S21-S27.
Step S21, reception mobile terminal, by shaking the request of the participation specified activities that operation triggers, wraps in this request
Include the user profile of mobile terminal.
Step S22, parses the user profile of this mobile terminal from this request.
Step S23, obtains the keyed advertising that builds in advance, wherein, store each value of each advertisement putting condition with
Corresponding relation between advertisement to be put.
Step S24, mates the user profile of mobile terminal with each value of each advertisement putting condition, acquisition
At least one advertisement to be put that the value joined is corresponding.
Step S25, determines at least one respective weight of advertisement to be put.
In this step, can by the way of introducing above one and/or mode two determine at least one advertisement to be put
Respective weight, here is omitted.
Step S26, is ranked up from big to small to the weight of at least one advertisement to be put, chooses the preceding appointment of sequence
The advertisement of quantity is as targeted advertisements.
Step S27, utilizes targeted advertisements to generate active page, and then sends active page to this mobile terminal.
The embodiment of the present invention can mate the to be put advertisement corresponding with user profile for different user profile, and
Determine targeted advertisements according to the weight of each advertisement further, then utilize targeted advertisements to generate active page and be supplied to mobile whole
End, thus realization is thrown in effectively to mobile terminal rapidly, the purpose of advertisement accurately.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the method throwing in advertisement in above-described embodiment, the present invention also provides for a kind of device throwing in advertisement.As
Fig. 3 show in one embodiment of the invention the structural representation of the device throwing in advertisement, including:
Acquisition module 31, asks for receiving the advertisement putting from mobile terminal, obtains at least one advertisement to be put;
Determine module 32, be used for determining at least one respective weight of advertisement to be put described;
Choose module 33, for weight selection from least one advertisement to be put described meet one of specified requirements or
Multiple advertisements are as targeted advertisements;
Putting module 34, is used for throwing in described targeted advertisements to described mobile terminal.
In an embodiment of the present invention, above-mentioned determine that module 32 is additionally operable to:
Obtain the bid information of at least one advertisement to be put described;
According to the bid information of at least one advertisement to be put described, determine that at least one advertisement to be put described is respective
Weight.
In an embodiment of the present invention, above-mentioned determine that module 32 is additionally operable to:
Obtain the keyed advertising that builds in advance, wherein, described keyed advertising stores described at least one is to be put extensively
Accuse and the corresponding relation in orientation area;
According to described keyed advertising, determine each self-corresponding orientation area of at least one advertisement to be put described;
According to the weight in the orientation area pre-set, determine at least one respective weight of advertisement to be put described.
In an embodiment of the present invention, described keyed advertising also stored for each value of each advertisement putting condition and treat
Throwing in the corresponding relation between advertisement, above-mentioned acquisition module 31 is additionally operable to:
Obtain the user profile of described mobile terminal;
Each value of the user profile of described mobile terminal with each advertisement putting condition described is mated, acquisition
At least one advertisement to be put that the value joined is corresponding.
In an embodiment of the present invention, described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, above-mentioned module 33 of choosing is additionally operable to:
The weight of at least one advertisement to be put described is ranked up from big to small;
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In an embodiment of the present invention, above-mentioned putting module 34 is additionally operable to:
Described targeted advertisements is utilized to generate active page;
Described active page is sent to described mobile terminal.
The said apparatus of the embodiment of the present invention: receive the advertisement putting from mobile terminal and ask, obtain at least one and treat
Throw in advertisement, determine at least one respective weight of advertisement to be put.From at least one advertisement to be put, weight selection meets
One or more advertisements of specified requirements, as targeted advertisements, throw in targeted advertisements to mobile terminal.As can be seen here, the present invention is real
Execute example and can choose targeted advertisements according to the weight of each advertisement, and targeted advertisements is thrown to mobile terminal, it is possible to realize to
Mobile terminal is thrown in effectively, the purpose of advertisement accurately.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the method throwing in advertisement, it is characterised in that including:
Receive the advertisement putting from mobile terminal to ask, obtain at least one advertisement to be put;
Determine at least one respective weight of advertisement to be put described;
From at least one advertisement to be put described, to meet one or more advertisements of specified requirements wide as target for weight selection
Accuse;
Throw in described targeted advertisements to described mobile terminal.
Method the most according to claim 1, it is characterised in that determine at least one respective power of advertisement to be put described
Weight, including:
Obtain the bid information of at least one advertisement to be put described;
According to the bid information of at least one advertisement to be put described, determine at least one respective power of advertisement to be put described
Weight.
Method the most according to claim 1 and 2, it is characterised in that determine that at least one advertisement to be put described is respective
Weight, including:
Obtain the keyed advertising that builds in advance, wherein, described keyed advertising stores at least one advertisement to be put described with
The corresponding relation in orientation area;
According to described keyed advertising, determine each self-corresponding orientation area of at least one advertisement to be put described;
According to the weight in the orientation area pre-set, determine at least one respective weight of advertisement to be put described.
Method the most according to claim 3, it is characterised in that
Described keyed advertising also stored for the corresponding relation between each value of each advertisement putting condition and advertisement to be put;
Obtain at least one advertisement to be put, including:
Obtain the user profile of described mobile terminal;
Each value of the user profile of described mobile terminal with each advertisement putting condition described is mated, obtains coupling
At least one advertisement to be put that value is corresponding.
Method the most according to claim 4, it is characterised in that described advertisement putting condition includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
Method the most according to claim 1, it is characterised in that weight selection is full from least one advertisement to be put described
One or more advertisements of toe fixed condition as targeted advertisements, including:
The weight of at least one advertisement to be put described is ranked up from big to small;
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
Method the most according to claim 1, it is characterised in that throw in described targeted advertisements extremely described mobile terminal, including:
Described targeted advertisements is utilized to generate active page;
Described active page is sent to described mobile terminal.
8. the device throwing in advertisement, it is characterised in that including:
Acquisition module, asks for receiving the advertisement putting from mobile terminal, obtains at least one advertisement to be put;
Determine module, be used for determining at least one respective weight of advertisement to be put described;
Choose module, for from least one advertisement to be put described weight selection meet specified requirements one or more extensively
Accuse as targeted advertisements;
Putting module, is used for throwing in described targeted advertisements to described mobile terminal.
Device the most according to claim 8, it is characterised in that described determine that module is additionally operable to:
Obtain the bid information of at least one advertisement to be put described;
According to the bid information of at least one advertisement to be put described, determine at least one respective power of advertisement to be put described
Weight.
Device the most according to claim 8 or claim 9, it is characterised in that described determine that module is additionally operable to:
Obtain the keyed advertising that builds in advance, wherein, described keyed advertising stores at least one advertisement to be put described with
The corresponding relation in orientation area;
According to described keyed advertising, determine each self-corresponding orientation area of at least one advertisement to be put described;According to setting in advance
The weight in the orientation area put, determines at least one respective weight of advertisement to be put described.
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CN201610569814.6A CN106228396A (en) | 2016-07-19 | 2016-07-19 | A kind of method and device throwing in advertisement |
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CN112396447A (en) * | 2019-08-16 | 2021-02-23 | 百度时代网络技术(北京)有限公司 | Advertisement material putting method and device |
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CN105610954A (en) * | 2015-12-31 | 2016-05-25 | 腾讯科技(深圳)有限公司 | Media information processing method and system |
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CN102117466A (en) * | 2011-02-25 | 2011-07-06 | 北京开心人信息技术有限公司 | Method and system for directionally delivering web advertisements |
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CN112396447A (en) * | 2019-08-16 | 2021-02-23 | 百度时代网络技术(北京)有限公司 | Advertisement material putting method and device |
CN112396447B (en) * | 2019-08-16 | 2024-05-31 | 百度时代网络技术(北京)有限公司 | Advertisement material throwing method and device |
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