CN103679498A - Method and system for pushing the information on network terminal - Google Patents

Method and system for pushing the information on network terminal Download PDF

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Publication number
CN103679498A
CN103679498A CN201210360765.7A CN201210360765A CN103679498A CN 103679498 A CN103679498 A CN 103679498A CN 201210360765 A CN201210360765 A CN 201210360765A CN 103679498 A CN103679498 A CN 103679498A
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information
network terminal
candidate
pushed
request
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CN103679498B (en
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罗峰
黄苏支
李娜
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IZP (BEIJING) TECHNOLOGIES Co Ltd
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IZP (BEIJING) TECHNOLOGIES Co Ltd
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Abstract

The invention discloses a method and a system for pushing the information on a network terminal. The method comprises:S1, acquiring terminal user information/ or user request information;S2 screening out matching information as candidate information according to pushing limitation condition of information from the information in an online state and generating weight matching with the network terminal user for each candidate pushing information according to preset matching coefficients; S3 obtaining weight and distribution information of each candidate push information, sorting the candidate push information according to the weight and the distribution information of the information, determining the push information for this time according to the sorting result, updating the network terminal user information and updating the distribution information of the push information of this time. The method can average the distribution of the overall information resource in the process of pushing information on the network terminal, make the distribution even and reduce the defect that some information cannot be released.

Description

A kind of to the information-pushing method of the network terminal and system thereof
Technical field
The present invention relates to computer information technology field, relate in particular to a kind of to the information-pushing method of the network terminal and system thereof.
Background technology
Along with the expansion of acquisition of information approach and the continuous growth of information storage medium, the quantity of information of people's contact is unprecedentedly huge, each Information Service Institution is the information requirement that meets user, the service of numerous and confused release various network information, by computer network, provide through processing, the information products and the service that arrange, the processing that comprises the information content is processed, providing of the information content, the storage of the information content and obtaining, network value added service, the aspects such as information consulting service, at present the information pushing content of the network terminal is mainly comprised to online advertisement, online shopping, data upload and download and search engine etc.
In order to improve the degree of accuracy of directed impression information, user is seen meet the network information of its interest, at present, to the information pushing of the network terminal be mainly by message scheduling server according to existing information type, choose the information higher with the matching degree of the network terminal and throw in.
For example, China Patent No.: CN201110046440.7 discloses a kind of directed method and system of throwing in the web advertisement, Fig. 1 is the information-pushing method process flow diagram to mobile phone in this technology, and as shown in Figure 1, the step comprising comprises: the user profile and/or the user request information that receive the network terminal; According to the user profile of the network terminal and/or user request information and the matching degree of information in existing information pool, generate each information and this network terminal user's the weight of mating; The information distribution that in obtaining information pond, weight is the highest is to the network terminal.Be specially: user to access pages, web server is obtained user profile; Obtaining advertisement state is online advertisement; From the advertisement state obtaining is online advertisement, filter out the advertisement of mating with user property in user profile, as candidate, throw in advertisement; And the advertisement of determining this input according to advertisement weight.
The advantage of such scheme is to push information to the client who needs most, pays close attention to most, the propelling movement that promotes unit information is worth, and informant's service quality, the input degree of accuracy of directed impression information can be provided, but, when adopting existing message scheduling method, can cause the information of coupling of some network terminals can be presented on mobile phone repeatedly, cause the average degree of the allotment of information in message scheduling system bad.
Summary of the invention
The present invention aims to provide a kind of when the network terminal is carried out to information pushing, information is carried out to the system and method for balanced Matching, is intended to minute balancing of average Global Information resource.For reaching this object, the present invention by the following technical solutions:
Technical scheme of the present invention is as follows:
An information-pushing method to the network terminal, described information-pushing method is as follows:
Step S1, the user profile of obtaining the network terminal and/or user request information;
Step S2, from state is online information, according to the propelling movement restrictive condition of each information, filter out the information of mating with user profile and/or user request information as candidate's pushed information; And
According to the user profile setting in advance and/or the matching factor of user request information, be the mate weight of candidate's pushed information generation described in each with this network terminal user;
Step S3, obtain weight and the assignment information of candidate's pushed information described in each, according to the assignment information of the weight of described information and described information, described candidate's pushed information is sorted, according to described sequence, determine the information of this propelling movement, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
Further, described in step S3, according to described assignment information, described candidate's pushed information is sorted and comprises one of following situation: the ratio ascending sort of distributing number of times ascending sort, distributing number of times and the accumulative total of information to distribute the difference descending sort of number of times, distribute number of times and the restriction of information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information.
Further, described step S3 specifically comprises:
Step S31, obtain the weight of each candidate's pushed information, by described candidate's pushed information according to the height descending sort of weight;
Step S32, obtain the assignment information of each candidate's pushed information, according to described assignment information, described candidate's pushed information is carried out to one of following sequence: the ratio ascending sort of distributing number of times ascending sort, distributing the accumulative total of number of times and information to distribute the difference descending sort of number of times, distribute the restriction of number of times and information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information;
Step S33, according to described sequence, determine the information that this pushes to the described network terminal, the information pushing of described definite propelling movement, to the described network terminal, is upgraded to the user profile of the described network terminal, upgrade the assignment information of this pushed information.
Further, after described step S2, also comprise:
Take out the information of the last request of the pre-recorded request network terminal, judge the information that whether comprises described last request in described candidate's pushed information, if the information of described last request is rejected from described candidate's pushed information; Again record the information of the last request of the described request network terminal.
Further, after described step S2, also comprise, each candidate's pushed information is made the following judgment: the accumulative total that judges information distributes number of times whether to reach default restriction displaying number of times, if described information is rejected from described candidate's pushed information.
The invention allows for a kind of information transmission system, system comprises:
Acquisition of information module: for obtaining user profile and/or the user request information of the network terminal;
Screening module: be connected with described acquisition of information module, from state is online information, according to the propelling movement restrictive condition of each information, filter out the information of mating with user profile and/or user request information as candidate's pushed information; And
According to the user profile setting in advance and/or the matching factor of user request information, be the mate weight of candidate's pushed information generation described in each with this network terminal user;
Pushing module: be connected with described screening module, obtain weight and the assignment information of candidate's pushed information described in each, according to described weight and described assignment information, described candidate's pushed information is sorted, according to described sequence, determine the information of this propelling movement, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
Further, described in pushing module, according to described assignment information, described candidate's pushed information is sorted and comprises one of following situation: the ratio ascending sort of distributing number of times ascending sort, distributing number of times and the accumulative total of information to distribute the difference descending sort of number of times, distribute number of times and the restriction of information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information.
Further, pushing module specifically comprises:
Weight sequence submodule: be connected with described screening module, for obtaining the weight of each candidate's pushed information, by described candidate's pushed information according to the height descending sort of weight;
Assignment information sequence submodule: be connected with described weight sequence submodule, obtain the assignment information of each candidate's pushed information, according to described assignment information, described candidate's pushed information is carried out to one of following sequence: the ratio ascending sort of distributing number of times ascending sort, distributing the accumulative total of number of times and information to distribute the difference descending sort of number of times, distribute the restriction of number of times and information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information;
Push and determine submodule: be connected with described assignment information sequence submodule, according to described sequence, determine the information that this pushes to the described network terminal, the information pushing of described definite propelling movement is arrived to the described network terminal, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
Further, described screening module also comprises last information filtering submodule, for taking out the information of the last request of the pre-recorded request network terminal, judge the information that whether comprises described last request in described candidate's pushed information, if the information of described last request is rejected from described candidate's pushed information; For again recording the information of the last request of the described request network terminal.
Further, described screening module also comprises shows that number of times filters submodule, for each candidate's pushed information is made the following judgment: the accumulative total that judges information distributes number of times whether to reach default restriction displaying number of times, if described information is rejected from described candidate's pushed information.
Technique effect of the present invention is:
The present invention can carry out in information pushing process the network terminal, and the distribution of average Global Information resource makes distribution more balanced, can reduce some information and can not get the shortcoming of throwing in.
Accompanying drawing explanation
Fig. 1 is the information-pushing method process flow diagram to mobile phone in prior art;
Fig. 2 is the information-pushing method process flow diagram to the network terminal described in the specific embodiment of the invention one;
Fig. 3 is the information transmission system structured flowchart to the network terminal described in the specific embodiment of the invention two.
Embodiment
Below in conjunction with accompanying drawing and by embodiment, further illustrate technical scheme of the present invention.
Embodiment mono-
Fig. 2 is the information-pushing method process flow diagram to the network terminal described in the present embodiment, as shown in Figure 2, the information-pushing method of the network terminal is comprised described in the present embodiment:
Step S201, the user profile of obtaining the network terminal and/or user request information;
Specifically comprise:
Obtain essential information, comprise information display position information, network terminal configuration information, the IP address of the network terminal and request time etc., and according to the region at judgement request network terminal place, described IP address;
Obtain configuration information, comprise application configuration, user's configuration, information configuration, the information such as platform configuration;
Receive the request cellphone information of the described network terminal, obtain static attribute, historical behavior preference information of the user of the described network terminal etc.
Step S202, filtering out candidate's pushed information, is that each candidate's pushed information generates coupling weight according to matching factor;
From being online information, state filters out the information of mating with user profile and/or user request information as candidate's pushed information; And according to the user profile setting in advance and/or the matching factor of user request information, be the mate weight of candidate's pushed information generation described in each with this network terminal user;
Specifically comprise:
Obtain all Verbose Listings that can schedule information.
Each information in described information list is taken out in circulation, does matching judgment.
For example, judge whether described information has operator's restriction, if had, check the operator that whether limited by this information provider of operator of the request network terminal, if be limited operator this information do not meet and directly jump out judgement, be not be limited operator this information weighted value add 20, if this information does not limit operator, information weight adds 10, enters next condition judgment.
Judge whether described information has regional limits, if had, check that whether request region, network terminal place is that described information allows the region of throwing in, if it is described information weighted value adds 20, if not this information, jumps out judgement.If this information does not have regional limits, this information weighted value adds 10.
Judge the whether if having time restriction of described information, if had, check in the time period whether time period of request network terminal request allow to throw in described information, if it is described information weight adds 20, if not this information, jump out judgement, if the not free section restriction of this information, this information weighted value adds 10.
Judge whether described information has application platform, as Android android, i Phone operating system IOS restriction, if had, check whether the system of the request network terminal is the system that described information allows, if it is this information weighted value adds 20, if not this information, jump out judgement, if described information does not limit application platform, described information weight adds 10.
Judge whether described information has the restriction of network terminal manufacturer, if had, check that whether request network terminal manufacturer is that information allows manufacturer, if it is this information weight adds 20, if not this information, jumps out judgement, if there is no the restriction of network terminal manufacturer, this information weight adds 10.
Judge whether described information has application to throw in restriction, if had, check whether the application of the request network terminal is that this information allows the application of throwing in, if it is weight adds 20, if not this information, jumps out judgement, if restriction is thrown in application, this information weight adds 10.
Whether the type that judges described information is relevant to the application type of the request network terminal, if relevant, weight adds 80, if uncorrelated, weight adds 10.
Further, this step also can comprise: the information of taking out the last request of the pre-recorded request network terminal, judge the information that whether comprises described last request in described candidate's pushed information, if the information of described last request is rejected from described candidate's pushed information; Again record the information of the last request of the described request network terminal.
Further, this step also can comprise: each candidate's pushed information is made the following judgment: the accumulative total that judges information distributes number of times whether to reach default restriction displaying number of times, if described information is rejected from described candidate's pushed information.
The above operates equal out-of-order restriction.
Step S203, obtain the weight of each candidate's pushed information, by candidate's pushed information according to the height descending sort of weight;
Step S204, obtain the assignment information of each candidate's pushed information, according to assignment information, candidate's pushed information is sorted;
Described assignment information comprises: the accumulative total of described information distributes the restriction of number of times, described information to distribute the accumulative total of number of times and described information to distribute the accumulative total poor, described information of number of times to distribute the restriction of number of times and described information to distribute the ratio etc. of number of times.
Describedly according to assignment information, candidate's pushed information is sorted, can comprise the modes such as ratio ascending sort of distributing number of times ascending sort, distributing the accumulative total of number of times and information to distribute the difference descending sort of number of times, distribute the restriction of number of times and information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information.
Step S205, according to sequence, determine the information of this propelling movement, will determine that the information pushing pushing is to the network terminal, the user profile of the renewal network terminal, upgrades the assignment information of this pushed information.
Embodiment bis-
According to same design of the present invention, the present invention also provides a kind of information transmission system, Fig. 3 is the information transmission system structured flowchart to the network terminal described in the present embodiment, as shown in Figure 3, described in the present embodiment, the information transmission system of the network terminal is comprised to acquisition of information module 301, screening module 302 and pushing module 303, wherein pushing module 303 specifically comprises weight sequence submodule 3031, assignment information sequence submodule 3032 and pushes definite submodule 3033.
Acquisition of information module 301: for obtaining user profile and/or the user request information of the network terminal;
It specifically obtains the user profile of the network terminal and/or the mode of user request information and content and specifically comprises:
Obtain essential information, comprise information display position information, network terminal configuration information, the IP address of the network terminal and request time etc., and according to the region at judgement request network terminal place, described IP address;
Obtain configuration information, comprise application configuration, user's configuration, information configuration, the information such as platform configuration;
Receive the request cellphone information of the described network terminal, obtain static attribute, historical behavior preference information of the user of the described network terminal etc.
Screening module 302: be connected with described acquisition of information module 301, from state is online information, according to the propelling movement restrictive condition of each information, filter out the information of mating with user profile and/or user request information as candidate's pushed information; And according to the user profile setting in advance and/or the matching factor of user request information, be the mate weight of candidate's pushed information generation described in each with this network terminal user;
Its concrete function comprises:
Obtain all Verbose Listings that can schedule information.
Each information in described information list is taken out in circulation, does matching judgment.
For example, judge whether described information has operator's restriction, if had, check the operator that whether limited by this information provider of operator of the request network terminal, if be limited operator this information do not meet and directly jump out judgement, be not be limited operator this information weighted value add 20, if this information does not limit operator, information weight adds 10, enters next condition judgment.
Judge whether described information has regional limits, if had, check that whether request region, network terminal place is that described information allows the region of throwing in, if it is described information weighted value adds 20, if not this information, jumps out judgement.If this information does not have regional limits, this information weighted value adds 10.
Judge the whether if having time restriction of described information, if had, check in the time period whether time period of request network terminal request allow to throw in described information, if it is described information weight adds 20, if not this information, jump out judgement, if the not free section restriction of this information, this information weighted value adds 10.
Judge whether described information has application platform, as Android android, i Phone operating system IOS restriction, if had, check whether the system of the request network terminal is the system that described information allows, if it is this information weighted value adds 20, if not this information, jump out judgement, if described information does not limit application platform, described information weight adds 10.
Judge whether described information has the restriction of network terminal manufacturer, if had, check that whether request network terminal manufacturer is that information allows manufacturer, if it is this information weight adds 20, if not this information, jumps out judgement, if there is no the restriction of network terminal manufacturer, this information weight adds 10.
Judge whether described information has application to throw in restriction, if had, check whether the application of the request network terminal is that this information allows the application of throwing in, if it is weight adds 20, if not this information, jumps out judgement, if restriction is thrown in application, this information weight adds 10.
Whether the type that judges described information is relevant to the application type of the request network terminal, if relevant, weight adds 80, if uncorrelated, weight adds 10.
Further, screening module 302 also comprises last information filtering submodule, for taking out the information of the last request of the pre-recorded request network terminal, judge the information that whether comprises described last request in described candidate's pushed information, if the information of described last request is rejected from described candidate's pushed information; For again recording the information of the last request of the described request network terminal.
Further, screening module 302 also comprises shows that number of times filters submodule, for each candidate's pushed information is made the following judgment: the accumulative total that judges information distributes number of times whether to reach default restriction displaying number of times, if described information is rejected from described candidate's pushed information.
The above operates equal out-of-order restriction.
Pushing module 303: be connected with described screening module 302, comprise weight sequence submodule 3031, assignment information sequence submodule 3032 and push and determine submodule 3033, for obtaining weight and the assignment information of candidate's pushed information described in each, according to described weight and described assignment information, described candidate's pushed information is sorted, according to described sequence, determine the information of this propelling movement, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information;
Weight sequence submodule 3031: be connected with described screening module 302, for obtaining the weight of each candidate's pushed information, by described candidate's pushed information according to the height descending sort of weight;
Assignment information sequence submodule 3032: be connected with described weight sequence submodule 3031, obtain the assignment information of each candidate's pushed information, according to described assignment information, described candidate's pushed information is sorted;
Described assignment information comprises: the accumulative total of described information distributes the restriction of number of times, described information to distribute the accumulative total of number of times and described information to distribute the accumulative total poor, described information of number of times to distribute the restriction of number of times and described information to distribute the ratio etc. of number of times.
Describedly according to assignment information, candidate's pushed information is sorted, can comprise the modes such as ratio ascending sort of distributing number of times ascending sort, distributing the accumulative total of number of times and information to distribute the difference descending sort of number of times, distribute the restriction of number of times and information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information.
Push and determine submodule 3033: with described assignment information sequence submodule 3032, according to described sequence, determine the information that this pushes to the described network terminal, the information pushing of described definite propelling movement is arrived to the described network terminal, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
When service ending that user asks, upgrade this user's historical behavior preference information etc., distribute number of times to add one the accumulative total of this pushed information, by the change dump of the last request of the pre-recorded request network terminal, be this assignment information, for the information pushing use of later stage to this network terminal.
The present invention can carry out in information pushing process the network terminal, and the distribution of average Global Information resource makes distribution more balanced, can reduce some information and can not get the shortcoming of throwing in.
All or part of content in the technical scheme that above embodiment provides can realize by software programming, and its software program is stored in the storage medium can read, storage medium for example: the hard disk in computing machine, CD or floppy disk.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.

Claims (10)

1. the information-pushing method to the network terminal, is characterized in that: described information-pushing method is as follows:
Step S1, the user profile of obtaining the network terminal and/or user request information;
Step S2, from state is online information, according to the propelling movement restrictive condition of each information, filter out the information of mating with user profile and/or user request information as candidate's pushed information; And
According to the user profile setting in advance and/or the matching factor of user request information, be the mate weight of candidate's pushed information generation described in each with this network terminal user;
Step S3, obtain weight and the assignment information of candidate's pushed information described in each, according to the assignment information of the weight of described information and described information, described candidate's pushed information is sorted, according to described sequence, determine the information of this propelling movement, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
2. the information-pushing method of the network terminal as claimed in claim 1, it is characterized in that, described in step S3, according to described assignment information, described candidate's pushed information is sorted and comprises one of following situation: the ratio ascending sort of distributing number of times ascending sort, distributing number of times and the accumulative total of information to distribute the difference descending sort of number of times, distribute number of times and the restriction of information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information.
3. the information-pushing method of the network terminal as claimed in claim 2, is characterized in that, described step S3 specifically comprises:
Step S31, obtain the weight of each candidate's pushed information, by described candidate's pushed information according to the height descending sort of weight;
Step S32, obtain the assignment information of each candidate's pushed information, according to described assignment information, described candidate's pushed information is carried out to one of following sequence: the ratio ascending sort of distributing number of times ascending sort, distributing the accumulative total of number of times and information to distribute the difference descending sort of number of times, distribute the restriction of number of times and information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information;
Step S33, according to described sequence, determine the information that this pushes to the described network terminal, the information pushing of described definite propelling movement, to the described network terminal, is upgraded to the user profile of the described network terminal, upgrade the assignment information of this pushed information.
4. the information-pushing method of the network terminal as claimed in claim 2 or claim 3, is characterized in that, after described step S2, also comprises:
Take out the information of the last request of the pre-recorded request network terminal, judge the information that whether comprises described last request in described candidate's pushed information, if the information of described last request is rejected from described candidate's pushed information; Again record the information of the last request of the described request network terminal.
5. the information-pushing method of the network terminal as claimed in claim 2 or claim 3, it is characterized in that, after described step S2, also comprise, each candidate's pushed information is made the following judgment: the accumulative total that judges information distributes number of times whether to reach default restriction displaying number of times, if described information is rejected from described candidate's pushed information.
6. the information transmission system to the network terminal, is characterized in that, comprise,
Acquisition of information module, for obtaining user profile and/or the user request information of the network terminal;
Screening module, is connected with described acquisition of information module, for being online information from state, according to the propelling movement restrictive condition of each information, filters out the information of mating with user profile and/or user request information as candidate's pushed information; And
According to the user profile setting in advance and/or the matching factor of user request information, be the mate weight of candidate's pushed information generation described in each with this network terminal user;
Pushing module, be connected with described screening module, for obtaining weight and the assignment information of candidate's pushed information described in each, according to described weight and described assignment information, described candidate's pushed information is sorted, according to described sequence, determine the information of this propelling movement, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
7. the information transmission system of the network terminal as claimed in claim 6, it is characterized in that, described in described pushing module, according to described assignment information, described candidate's pushed information is sorted and comprises one of following situation: the ratio ascending sort of distributing number of times ascending sort, distributing number of times and the accumulative total of information to distribute the difference descending sort of number of times, distribute number of times and the restriction of information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information.
8. the information transmission system of the network terminal as claimed in claim 7, is characterized in that, described pushing module specifically comprises:
Weight sequence submodule, is connected with described screening module, for obtaining the weight of each candidate's pushed information, by described candidate's pushed information according to the height descending sort of weight;
Assignment information sequence submodule, be connected with described weight sequence submodule, obtain the assignment information of each candidate's pushed information, according to described assignment information, described candidate's pushed information is carried out to one of following sequence: the ratio ascending sort of distributing number of times ascending sort, distributing the accumulative total of number of times and information to distribute the difference descending sort of number of times, distribute the restriction of number of times and information to distribute number of times according to the accumulative total of information according to the restriction of information according to the accumulative total of information;
Push and determine submodule, arranging sub-order module with described assignment information is connected, according to described sequence, determine the information that this pushes to the described network terminal, the information pushing of described definite propelling movement is arrived to the described network terminal, upgrade the user profile of the described network terminal, upgrade the assignment information of this pushed information.
9. the information transmission system of the network terminal as claimed in claim 7 or 8, it is characterized in that, described screening module also comprises last information filtering submodule, for taking out the information of the last request of the pre-recorded request network terminal, judge the information that whether comprises described last request in described candidate's pushed information, if the information of described last request is rejected from described candidate's pushed information; For again recording the information of the last request of the described request network terminal.
10. the information transmission system of the network terminal as claimed in claim 7 or 8, it is characterized in that, described screening module also comprises shows that number of times filters submodule, for each candidate's pushed information is made the following judgment: the accumulative total that judges information distributes number of times whether to reach default restriction displaying number of times, if described information is rejected from described candidate's pushed information.
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