CN111724179A - Method and device for processing advertisement putting request - Google Patents
Method and device for processing advertisement putting request Download PDFInfo
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Abstract
The invention provides a method and a device for processing an advertisement putting request, wherein the method comprises the following steps: receiving a plurality of advertisement putting requests from a plurality of terminal programs, and storing the received advertisement putting requests into a preset message queue; accessing a specified storage location based on a plurality of advertisement putting requests in the message queue, and acquiring advertisement putting files respectively corresponding to the plurality of advertisement putting requests from the specified storage location; and respectively returning the advertisement release files respectively corresponding to the plurality of advertisement release requests to the corresponding terminal programs, and loading and displaying the advertisement release files received by the terminal programs. The scheme provided by the embodiment of the invention processes a large number of advertisement putting requests through the message queue, further improves the processing efficiency of the advertisement putting requests, reduces the request response time and improves the putting quality of advertisement services.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for processing an advertisement putting request.
Background
As a propaganda means for transmitting information, the advertisement is an important channel for promoting self products and related information by each advertiser. Moreover, with the continuous development of intelligent terminal devices, people mostly adopt the intelligent terminal devices to watch videos, books and the like, advertisers put more digital advertisements into the intelligent terminal devices, and various advertisement putting services are brought forward.
When advertisement delivery is performed, sometimes the request amount of a terminal program is large, such as tens of millions and hundreds of millions of request amounts, and the requested advertisement delivery files corresponding to different requests may also be different, so after the request is received, corresponding processing can only be performed on each request, and during this period, the terminal program can only wait for a response.
Disclosure of Invention
The present invention provides a method and apparatus for processing an advertisement delivery request to overcome the above problems or at least partially solve the above problems.
According to an aspect of the present invention, there is provided a method for processing an advertisement placement request, including:
receiving a plurality of advertisement putting requests from a plurality of terminal programs, and storing the received advertisement putting requests into a preset message queue;
processing the advertisement putting requests in the message queue in sequence to obtain advertisement putting files corresponding to the advertisement putting requests;
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading and displaying the advertisement release files received by the terminal programs.
Optionally, before processing the multiple advertisement delivery requests in the message queue and acquiring the advertisement delivery files corresponding to the multiple advertisement delivery requests, the method further includes:
asynchronously processing the advertisement putting requests in the message queue, and respectively returning response information of request receiving success to a terminal program which sends each advertisement putting request;
and the response information carries a default release file.
Optionally, the returning the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and the loading and displaying the received advertisement delivery files by the terminal programs include:
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.
Optionally, the sequentially processing the advertisement delivery requests in the message queue to obtain the advertisement delivery files corresponding to the advertisement delivery requests includes:
sequentially reading the advertisement putting requests in the message queue;
and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.
Optionally, the sequentially processing the advertisement delivery requests in the message queue to obtain the advertisement delivery files corresponding to the advertisement delivery requests includes:
and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.
Optionally, the accessing a specified storage location in batch based on the request time of the advertisement placement requests in the message queue, and obtaining the advertisement placement files corresponding to the advertisement placement requests from the specified storage location respectively includes:
and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.
Optionally, before receiving a plurality of advertisement delivery requests from a plurality of terminal programs and storing the received plurality of advertisement delivery requests in a preset message queue, the method further includes:
collecting advertisement materials related to at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;
the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.
According to another aspect of the present invention, there is also provided an apparatus for processing an advertisement placement request, including:
the receiving module is configured to receive a plurality of advertisement putting requests from a plurality of terminal programs and store the received advertisement putting requests into a preset message queue;
the processing module is configured to sequentially process the advertisement putting requests in the message queue and acquire advertisement putting files corresponding to the advertisement putting requests;
and the return module is configured to return the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs respectively, and the terminal programs load and display the received advertisement release files respectively.
Optionally, the apparatus further comprises:
the response module is configured to perform asynchronous processing on the advertisement putting requests in the message queue and respectively return response information of request receiving success to a terminal program which sends each advertisement putting request;
and the response information carries a default release file.
Optionally, the return module is further configured to:
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.
Optionally, the processing module is further configured to:
sequentially reading the advertisement putting requests in the message queue;
and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.
Optionally, the processing module is further configured to:
and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.
Optionally, the processing module is further configured to:
and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.
Optionally, the apparatus further comprises:
the splicing module is configured to collect advertisement materials of at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;
the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.
According to another aspect of the present invention, there is also provided a computer storage medium storing computer program code which, when run on a computing device, causes the computing device to perform the method of processing an advertisement placement request of any of the above.
According to another aspect of the present invention, there is also provided a computing device comprising:
a processor;
a memory storing computer program code;
the computer program code, when executed by the processor, causes the computing device to perform any of the methods of processing an advertisement placement request described above.
The invention provides a method and a device for processing advertisement putting requests with higher efficiency. The method provided by the embodiment of the invention is based on the method provided by the invention, and the message queue is used for storing and managing the multiple advertisement file delivery requests with high concurrency, so that the reliability and non-repeated transmission of the advertisement delivery requests can be realized, meanwhile, a large number of advertisement delivery requests can be processed based on the asynchronous processing mode of the message queue, the processing efficiency of the advertisement delivery requests is further improved, the request response time is reduced, and the delivery quality of advertisement services is improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
The above and other objects, advantages and features of the present invention will become more apparent to those skilled in the art from the following detailed description of specific embodiments thereof, taken in conjunction with the accompanying drawings.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating an advertisement placement request processing method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating an advertisement placement request processing method according to a preferred embodiment of the present invention;
fig. 3 is a schematic structural diagram of an advertisement placement request processing apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisement placement request processing apparatus according to a preferred embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Fig. 1 is a schematic flow chart of a processing method of an advertisement placement request according to an embodiment of the present invention, and as can be seen from fig. 1, the processing method of an advertisement placement request according to an embodiment of the present invention may include:
step S102, receiving a plurality of advertisement putting requests from a plurality of terminal programs, and storing the received advertisement putting requests into a preset message queue;
step S104, sequentially processing the advertisement putting requests in the message queue to obtain advertisement putting files corresponding to the advertisement putting requests;
and step S106, returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs respectively, and loading and displaying the received advertisement release files by the terminal programs.
The embodiment of the invention provides a method for processing advertisement putting requests with higher efficiency, which comprises the steps of storing a plurality of advertisement putting requests from a plurality of terminal programs into a preset message queue after receiving the advertisement putting requests, further processing the advertisement putting requests in the message queue, obtaining corresponding advertisement putting files, and issuing the corresponding advertisement putting files to the terminal programs sending the advertisement putting requests for loading and displaying. The method provided by the embodiment of the invention is based on the method provided by the embodiment of the invention, and the Message Queue (MQ) is used for storing and managing the multiple advertisement file delivery requests with high concurrency, so that the reliability and non-repeated transmission of the advertisement delivery requests can be realized, meanwhile, a large number of advertisement delivery requests can be processed in an asynchronous processing mode based on the message queue, the processing efficiency of the advertisement delivery requests is further improved, the request response time is reduced, and the delivery quality of the advertisement service is improved. The scheme provided by the embodiment of the invention can be applied to an SSP Sell-SidePlatform supplier platform) advertisement delivery engine or an advertisement delivery system of other platforms.
The terminal program mentioned in the above embodiments may be any application program provided in the terminal device. When the user of the terminal device triggers any application program set in the terminal device (click to open or click a certain service function in the application program), that is, the advertisement delivery request is sent. In addition, the advertisement delivery request may be based on an advertisement delivery request of the same advertisement service or an advertisement delivery request of different advertisement services, which is not limited in the present invention.
In step S102, after receiving the advertisement delivery requests, the advertisement delivery requests may be stored in a preset message queue, that is, an MQ message queue, and further, the stored advertisement delivery files may be asynchronously processed by using the message queue. Optionally, before the step S104, the method may further include: and carrying out asynchronous processing on the plurality of advertisement putting requests in the message queue, and respectively returning response information of successful request receiving to the terminal program which sends each advertisement putting request.
Generally, after receiving an advertisement delivery request, splicing corresponding advertisement delivery files based on the request is performed, and then the spliced advertisement delivery files are returned to the terminal program as response information. However, for highly concurrent advertisement delivery requests, the disadvantages of the scheme are more obvious, the whole process is slow, and the efficiency is low. Based on the method provided by the embodiment of the invention, after the advertisement putting request is received and stored in the message queue, response information of successful request can be returned to the terminal program, meanwhile, the response information can also carry a default putting file, and the terminal program can load and display the default putting file first after receiving the default putting file. The default release file may be an advertisement release file for any advertisement service, or may be a release file of public welfare or based on a special festival to which the current time belongs, such as release files for releasing a picture with a Chinese knot in a spring festival, a moving picture for releasing a seed tree in a tree planting festival, and the like, and a plurality of the default release files may be set to select and release the default release files according to different terminal programs or mobile terminal models to which the terminal programs belong, user information, and the like, which is not limited in the present invention.
In the above embodiment, the default delivery file issued based on the advertisement delivery request is first sent, instead of the actual advertisement delivery file. Alternatively, after response information indicating that the request reception is successful is returned to each of the sending terminal programs, the foregoing step S104 may be continuously performed to sequentially process the advertisement delivery requests and obtain advertisement delivery files corresponding to the advertisement delivery requests. After the advertisement delivery files are obtained, the advertisement delivery files corresponding to the plurality of advertisement delivery requests can be respectively returned to the corresponding terminal programs, and the terminal programs load the advertisement delivery files received by the terminal programs and replace the default delivery files for displaying.
Optionally, processing the plurality of advertisement placement requests in the message queue may include two ways:
the first mode is to splice advertisement putting files in real time, namely, to read the advertisement putting requests in the message queue in sequence; and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule. Before splicing the advertisement delivery files, collecting advertisement materials related to advertisement services, and constructing an advertisement material library for storage; the advertisement materials in the advertisement material library can be stored based on the types of the advertisement materials, such as audio, video, pictures, characters and other types, and can be further classified and stored under each type according to the meaning or characteristic attribute of the advertisement materials, so that the material splicing component can be called at any time; and the storage can be carried out according to different advertisement services.
In the process of splicing the advertisement delivery files, the advertisement materials are spliced into the advertisement delivery files of the terminal program according to the preset splicing rules. That is, for different advertisement delivery files, the final presentation form may be formed by splicing a plurality of advertisement materials according to a certain rule. For example, a group of advertisement materials includes a large image, a small image and a string of texts, and when the advertisement materials are spliced, splicing rules can be set according to the needs of an advertiser, where the splicing rules represent parameters such as relative positions and sizes of the images and the texts. Therefore, the preset splicing rule in the embodiment of the present invention may be set according to different needs of corresponding advertisers, service types of advertisements, or slot configurations of terminal devices to which terminal programs belong, and is a relevant rule for a combination mode of advertisement materials, a size ratio, a relative position, and a display mode of each advertisement material, and the present invention is not limited explicitly. By processing the advertisement putting request in real time and splicing the advertisement putting file, the requirement of a terminal program can be effectively met, and the advertisement putting file is updated in time.
In the second mode, existing advertisement putting files are obtained. That is, the designated storage location is accessed in batch based on the request time of the advertisement placement requests in the message queue, and advertisement placement files corresponding to the advertisement placement requests are acquired from the designated storage location.
The specified storage location may be a pre-created storage directory for storing advertisement delivery files for different advertisement services, or other components storing advertisement delivery files, which is not limited in the present invention. In practical application, the specified storage locations can be accessed in batch based on the request time of the advertisement putting requests in the message queue, and the advertisement putting files corresponding to the plurality of advertisement putting requests can be respectively acquired from the specified storage locations. Because a large number of advertisement putting requests are stored in the message queue, the embodiment of the invention adopts a batch access mode, thereby further saving the access time and further improving the overall processing efficiency of the advertisement putting requests.
By way of introduction, the access to the ad placement file may be based on other components that store the ad placement file. In an optional embodiment of the present invention, the material splicing component may be set by an independent advertisement delivery engine to splice advertisement materials into an advertisement delivery file. Therefore, the step S104 may further include: and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the plurality of advertisement putting requests from the storage directory of the material splicing component.
In this embodiment, the advertisement delivery file is obtained from a pre-constructed material splicing component. Therefore, before the step S104, the method may further include:
s1, collecting advertisement materials related to at least one advertisement service; wherein the advertisement material comprises: text material, picture material and/or audio material; the advertisement materials of the advertisement service are obtained from a preset advertisement material library, and can be uploaded by service personnel or collected by various types of advertisement materials based on a network, which is not limited in the invention.
And S2, splicing the advertisement materials into an advertisement delivery file based on a preset splicing rule through a pre-constructed material splicing component.
In the process of splicing the advertisement delivery files, the advertisement materials are spliced into the advertisement delivery files of the terminal program according to the preset splicing rules. That is, for different advertisement delivery files, the final presentation form may be formed by splicing a plurality of advertisement materials according to a certain rule. For example, a group of advertisement materials includes a large image, a small image and a string of texts, and when the advertisement materials are spliced, splicing rules can be set according to the needs of an advertiser, where the splicing rules represent parameters such as relative positions and sizes of the images and the texts. Therefore, the preset splicing rule in the embodiment of the present invention may be set according to different needs of corresponding advertisers, service types of advertisements, or slot configurations of terminal devices to which terminal programs belong, and is a relevant rule for a combination mode of advertisement materials, a size ratio, a relative position, and a display mode of each advertisement material, and the present invention is not limited explicitly. Optionally, after the material splicing component splices the selected advertisement materials into the advertisement delivery file based on the preset splicing rule, the advertisement delivery file can be stored in a preset storage directory for being called at any time.
In the above embodiment, the advertisement material is mainly spliced based on the material splicing component, and optionally, before the step S2, the material splicing component for performing the splicing of the advertisement material may be further constructed based on a third-party control, and the API service is provided at the same time. The material splicing component is a splicing component compiled and developed based on a third-party control (such as a Golang frame and a spring frame), and can acquire and splice advertisement materials based on the material splicing component, so that a spliced advertisement delivery file is returned to an advertisement delivery engine and is transmitted to a terminal program sending an advertisement delivery request by the advertisement delivery engine for loading and displaying.
Fig. 2 is a flow chart illustrating a processing method of an advertisement delivery request according to a preferred embodiment of the present invention, which can be applied to an advertisement delivery engine, assuming that the terminal programs 1 to N are simultaneously triggered by different users:
1. the terminal programs 1-N send advertisement putting requests to an advertisement putting engine when triggered by users;
2. the advertisement delivery engine receives advertisement delivery requests sent by the terminal programs 1-N, returns response information of successful request receiving to the terminal programs 1-N, and meanwhile carries default delivery files in the response information; when the default release file is issued, release can be performed based on the version of each terminal program, the model of the mobile terminal, the size of the display screen and other information; the terminal programs 1-N respectively receive the corresponding default release files and then carry out loading display; for example, image information with children playing can be issued during children's planting, image information with trees can be issued during tree planting, and the like, and the issuing can be performed according to the current time and environment;
3. the advertisement putting engine puts the advertisement putting requests from the terminal programs 1-N into a message queue;
4. carrying out parallel processing on the advertisement putting requests in the message queue;
for example, when processing an advertisement delivery request sent by the terminal program 1, the terminal program and related information, such as version information, information of the application terminal to which the terminal program belongs, and user portrait, which are sent by the terminal program 1 may be analyzed first, at least one advertisement material is obtained in a preset advertisement material library based on the information, an advertisement delivery file is obtained after splicing the obtained advertisement materials, the advertisement delivery file is sent to the terminal program 1, and the terminal program 1 replaces the default delivery file with the advertisement delivery file and then loads and displays the advertisement delivery file.
Besides the introduction, the advertisement delivery engine can directly request the spliced advertisement delivery file from the independently arranged material splicing component, so that the advertisement splicing time is saved, and the processing efficiency of the advertisement delivery request is improved.
Based on the same inventive concept, an embodiment of the present invention further provides a processing apparatus for an advertisement delivery request, as shown in fig. 3, the processing apparatus for an advertisement delivery request provided in an embodiment of the present invention may include:
a receiving module 310 configured to receive a plurality of advertisement delivery requests from a plurality of terminal programs, and store the received plurality of advertisement delivery requests in a preset message queue;
the processing module 320 is configured to sequentially process the advertisement delivery requests in the message queue, and obtain advertisement delivery files corresponding to the advertisement delivery requests;
a returning module 330, configured to return the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs, and each terminal program loads and displays the received advertisement delivery files.
In an alternative embodiment of the present invention, as shown in fig. 4, the apparatus may further include:
the response module 340 is configured to perform asynchronous processing on the advertisement delivery requests in the message queue, and respectively return response information requesting successful reception to the terminal program that sends each advertisement delivery request;
and the response information carries a default release file.
In an optional embodiment of the present invention, the returning module 330 may be further configured to:
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.
In an optional embodiment of the present invention, the processing module 320 may be further configured to:
sequentially reading the advertisement putting requests in the message queue;
and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.
In an optional embodiment of the present invention, the processing module 320 may be further configured to:
and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.
In an optional embodiment of the present invention, the processing module 320 may be further configured to:
and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.
In an alternative embodiment of the present invention, as shown in fig. 4, the apparatus may further include:
a splicing module 350 configured to collect advertisement material associated with at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;
the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.
Based on the same inventive concept, an embodiment of the present invention further provides a computer storage medium, where the computer storage medium stores computer program codes, and when the computer program codes run on a computing device, the computing device is caused to execute the method for processing an advertisement placement request according to any of the above embodiments.
Based on the same inventive concept, an embodiment of the present invention further provides a computing device, including:
a processor;
a memory storing computer program code;
the computer program code, when executed by the processor, causes the computing device to perform the method of processing an advertisement placement request as described in any of the embodiments above.
The embodiment of the invention provides a method and a device for processing advertisement putting requests with higher efficiency. The method provided by the embodiment of the invention is based on the method provided by the embodiment of the invention, and a large number of advertisement putting requests are processed in an asynchronous processing mode based on the message queue, so that the processing efficiency of the advertisement putting requests is further improved, and the request response time is reduced. In addition, the advertisement putting request can be processed in two ways, so that the putting quality of the advertisement service is improved, and the user experience is improved.
It is clear to those skilled in the art that the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and for the sake of brevity, further description is omitted here.
In addition, the functional units in the embodiments of the present invention may be physically independent of each other, two or more functional units may be integrated together, or all the functional units may be integrated in one processing unit. The integrated functional units may be implemented in the form of hardware, or in the form of software or firmware.
Those of ordinary skill in the art will understand that: the integrated functional units, if implemented in software and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computing device (e.g., a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention when the instructions are executed. And the aforementioned storage medium includes: u disk, removable hard disk, Read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disk, and other various media capable of storing program code.
Alternatively, all or part of the steps of implementing the foregoing method embodiments may be implemented by hardware (such as a computing device, e.g., a personal computer, a server, or a network device) associated with program instructions, which may be stored in a computer-readable storage medium, and when the program instructions are executed by a processor of the computing device, the computing device executes all or part of the steps of the method according to the embodiments of the present invention.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments can be modified or some or all of the technical features can be equivalently replaced within the spirit and principle of the present invention; such modifications or substitutions do not depart from the scope of the present invention.
According to an aspect of the embodiments of the present invention, a1. a method for processing an advertisement placement request is provided, including:
receiving a plurality of advertisement putting requests from a plurality of terminal programs, and storing the received advertisement putting requests into a preset message queue;
processing the advertisement putting requests in the message queue in sequence to obtain advertisement putting files corresponding to the advertisement putting requests;
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading and displaying the advertisement release files received by the terminal programs.
A2. The method according to a1, wherein before the processing the plurality of advertisement placement requests in the message queue and acquiring the advertisement placement files corresponding to the plurality of advertisement placement requests, the method further includes:
asynchronously processing the advertisement putting requests in the message queue, and respectively returning response information of request receiving success to a terminal program which sends each advertisement putting request;
and the response information carries a default release file.
A3. The method according to a2, wherein the returning the advertisement placement files corresponding to the advertisement placement requests to the corresponding terminal programs, respectively, and the loading and displaying of the advertisement placement files received by the terminal programs, respectively, includes:
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.
A4. The method according to any one of a1-3, wherein the sequentially processing the advertisement placement requests in the message queue to obtain the advertisement placement files corresponding to the advertisement placement requests includes:
sequentially reading the advertisement putting requests in the message queue;
and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.
A5. The method according to any one of a1-3, wherein the sequentially processing the advertisement placement requests in the message queue to obtain the advertisement placement files corresponding to the advertisement placement requests includes:
and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.
A6. The method according to a5, wherein the accessing a specified storage location in batch based on the request time of the advertisement placement requests in the message queue, and obtaining the advertisement placement files corresponding to the advertisement placement requests from the specified storage location respectively includes:
and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.
A7. The method according to a6, wherein before receiving a plurality of advertisement placement requests from a plurality of terminal programs and storing the received plurality of advertisement placement requests in a preset message queue, the method further comprises:
collecting advertisement materials related to at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;
the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.
There is further provided B8. an apparatus for processing an advertisement placement request, according to another aspect of the embodiments of the present invention, including:
the receiving module is configured to receive a plurality of advertisement putting requests from a plurality of terminal programs and store the received advertisement putting requests into a preset message queue;
the processing module is configured to sequentially process the advertisement putting requests in the message queue and acquire advertisement putting files corresponding to the advertisement putting requests;
and the return module is configured to return the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs respectively, and the terminal programs load and display the received advertisement release files respectively.
B9. The apparatus of B8, further comprising:
the response module is configured to perform asynchronous processing on the advertisement putting requests in the message queue and respectively return response information of request receiving success to a terminal program which sends each advertisement putting request;
and the response information carries a default release file.
B10. The apparatus of B9, wherein the return module is further configured to:
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.
B11. The apparatus of any one of B8-B10, wherein the processing module is further configured to:
sequentially reading the advertisement putting requests in the message queue;
and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.
B12. The apparatus of any one of B8-B10, wherein the processing module is further configured to:
and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.
B13. The apparatus of B12, wherein the processing module is further configured to:
and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.
B14. The apparatus of B13, further comprising:
the splicing module is configured to collect advertisement materials of at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;
the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.
There is also provided, in accordance with another aspect of an embodiment of the present invention, c15 a computer storage medium having computer program code stored thereon, which, when run on a computing device, causes the computing device to perform a method of processing an ad placement request as described in any of a1-a 7.
There is also provided, in accordance with another aspect of an embodiment of the present invention, apparatus for computing, including:
a processor;
a memory storing computer program code;
the computer program code, when executed by the processor, causes the computing device to perform a method of processing an ad placement request as set forth in any of a1-a 7.
Claims (10)
1. A method for processing an advertisement putting request comprises the following steps:
receiving a plurality of advertisement putting requests from a plurality of terminal programs, and storing the received advertisement putting requests into a preset message queue;
processing the advertisement putting requests in the message queue in sequence to obtain advertisement putting files corresponding to the advertisement putting requests;
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading and displaying the advertisement release files received by the terminal programs.
2. The method of claim 1, wherein before processing the plurality of advertisement placement requests in the message queue and obtaining the advertisement placement files corresponding to the plurality of advertisement placement requests, the method further comprises:
asynchronously processing the advertisement putting requests in the message queue, and respectively returning response information of request receiving success to a terminal program which sends each advertisement putting request;
and the response information carries a default release file.
3. The method of claim 2, wherein the returning the advertisement delivery files corresponding to the advertisement delivery requests to the corresponding terminal programs respectively, and the loading and displaying of the advertisement delivery files received by the terminal programs respectively comprise:
and respectively returning the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs, and loading the received advertisement release files by the terminal programs and replacing the default release files for displaying.
4. The method according to any one of claims 1 to 3, wherein the sequentially processing the advertisement placement requests in the message queue to obtain the advertisement placement file corresponding to each advertisement placement request comprises:
sequentially reading the advertisement putting requests in the message queue;
and acquiring at least one advertisement material from a preset advertisement material library, and splicing the advertisement material into an advertisement delivery file of the advertisement delivery request according to a preset splicing rule.
5. The method according to any one of claims 1 to 3, wherein the sequentially processing the advertisement placement requests in the message queue to obtain the advertisement placement file corresponding to each advertisement placement request comprises:
and accessing specified storage positions in batch based on the request time of the advertisement putting requests in the message queue, and respectively acquiring the advertisement putting files corresponding to the advertisement putting requests from the specified storage positions.
6. The method of claim 5, wherein the accessing a specified storage location in batch based on the request time of the advertisement placement requests in the message queue, and respectively obtaining the advertisement placement files corresponding to the advertisement placement requests from the specified storage location comprises:
and accessing a pre-constructed storage directory of the material splicing component based on the plurality of advertisement putting requests, and acquiring advertisement putting files corresponding to the advertisement putting requests from the storage directory of the material splicing component.
7. The method of claim 6, wherein before receiving a plurality of advertisement placement requests from a plurality of terminal programs and storing the received plurality of advertisement placement requests in a predetermined message queue, the method further comprises:
collecting advertisement materials related to at least one advertisement service; wherein the advertising material comprises: text material, picture material and/or audio material;
the advertisement materials are spliced into the advertisement delivery files through the pre-constructed material splicing component based on the preset splicing rule, and the advertisement delivery files are stored in the preset storage directory.
8. An apparatus for processing advertisement placement requests, comprising:
the receiving module is configured to receive a plurality of advertisement putting requests from a plurality of terminal programs and store the received advertisement putting requests into a preset message queue;
the processing module is configured to sequentially process the advertisement putting requests in the message queue and acquire advertisement putting files corresponding to the advertisement putting requests;
and the return module is configured to return the advertisement release files corresponding to the advertisement release requests to the corresponding terminal programs respectively, and the terminal programs load and display the received advertisement release files respectively.
9. A computer storage medium having computer program code stored thereon which, when run on a computing device, causes the computing device to perform the method of processing an advertisement placement request of any of claims 1-7.
10. A computing device, comprising:
a processor;
a memory storing computer program code;
the computer program code, when executed by the processor, causes the computing device to perform a method of processing an ad placement request as claimed in any of claims 1-7.
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