CN112288452A - Advertisement preview method and device, electronic equipment and storage medium - Google Patents

Advertisement preview method and device, electronic equipment and storage medium Download PDF

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Publication number
CN112288452A
CN112288452A CN201910663212.0A CN201910663212A CN112288452A CN 112288452 A CN112288452 A CN 112288452A CN 201910663212 A CN201910663212 A CN 201910663212A CN 112288452 A CN112288452 A CN 112288452A
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app
advertisement
creative
identification
creative data
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CN112288452B (en
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尹劲松
韩彪
郑婷婷
纪炼锋
张廷君
李帆
罗晶
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Baidu com Times Technology Beijing Co Ltd
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Baidu com Times Technology Beijing Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The embodiment of the invention discloses an advertisement previewing method, an advertisement previewing device, electronic equipment and a storage medium. The method comprises the following steps: sending the creative identification, the equipment type and the identification of the APP to the applet service equipment through the APP; sending an advertisement preview request to an advertisement display platform through the APP; wherein the advertisement preview request carries the identifier of the APP; receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification; and displaying the creative data in the target format on an advertisement preview position of the home page of the APP. The embodiment of the invention can realize advertisement preview in a real internet environment, and has convenient operation and strong applicability.

Description

Advertisement preview method and device, electronic equipment and storage medium
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to an advertisement previewing method, an advertisement previewing device, electronic equipment and a storage medium.
Background
The advertisement preview service is a real online advertisement display service provided by a media party to an advertiser who puts an advertisement before putting the advertisement to a user. Through advertisement preview, a media party can confirm whether the display of an advertisement has a problem before a certain advertisement is formally put, and an advertiser can check the putting style of the advertisement in the early stage of advertisement putting.
Currently, when previewing an advertisement, the advertisement is previewed mainly through a web page, and specifically, previewing a link and specifying the advertisement information for previewing in the link can be used to implement previewing of a specific advertisement on the web page. To determine the value of an ad slot, the advertiser and the auditor of the media party need to brush the specified advertisement content on the ad slot of the real media page to check the display effect of the advertisement, and finally determine whether the specified advertisement is suitable for the specified ad slot to be placed on the media page. However, when a mobile Application (APP) end previews an advertisement, there is no method for previewing an advertisement in a real internet environment due to the complexity of a software environment.
Disclosure of Invention
In view of this, embodiments of the present invention provide an advertisement preview method, an advertisement preview apparatus, an electronic device, and a storage medium, which can implement advertisement preview in a real internet environment, and are convenient and fast to operate and highly applicable.
In a first aspect, an embodiment of the present invention provides an advertisement preview method, which is applied to a client device, and the method includes:
sending the creative identification, the equipment type and the identification of the APP to the applet service equipment through the APP;
sending an advertisement preview request to an advertisement display platform through the APP; wherein the advertisement preview request carries the identifier of the APP;
receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification;
and displaying the creative data in the target format on an advertisement preview position of the home page of the APP.
In the above embodiment, the sending the creative identifier, the device type, and the identifier of the APP to the applet service device through the APP includes:
receiving an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP;
displaying a creative list page on the information flow promotion applet in response to the ad promotion request;
and sending the creative identification, the equipment type and the APP identification to an applet service device through the creative list page.
In the above embodiment, the displaying the creative data in the target format at the advertisement preview location of the top page of the APP includes:
determining position information of the advertisement preview position in the position information of each content display position of the APP home page;
and displaying the creative data in the target format at the advertisement preview position according to the position information of the advertisement preview position.
In a second aspect, an embodiment of the present invention further provides an advertisement preview method, which is applied to an applet serving device, and the method includes:
receiving an creative identifier, an equipment type and an identifier of an APP (application) sent by a client device through the APP;
acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification;
converting the creative data in the original format into creative data in a target format matched with an advertisement display platform;
and sending the identification of the APP and the creative data in the target format to the advertisement display platform so that the advertisement display platform sends the creative data in the target format to the client device according to the identification of the APP.
In the above embodiment, the obtaining creative data in an original format from a database according to the creative identifier, the device type, and the APP identifier includes:
determining a creative data set corresponding to the equipment type in the database; determining an creative data subset corresponding to the identifier of the APP from the creative data set corresponding to the device type;
searching creative data matched with the creative identification in a creative data subset corresponding to the identification of the APP;
and if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
In a third aspect, an embodiment of the present invention provides an advertisement previewing apparatus, where the apparatus includes: the device comprises a first sending module, a first receiving module and a display module; wherein,
the first sending module is used for sending the creative identifier, the device type and the identifier of the APP to the applet service device through the APP; sending an advertisement preview request to an advertisement display platform through the APP; wherein the advertisement preview request carries the identifier of the APP;
the first receiving module is used for receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification;
and the display module is used for displaying the creative data in the target format on the advertisement preview position of the home page of the APP.
In the above embodiment, the first transmitting module includes: a receiving submodule and a sending submodule; wherein,
the receiving submodule is used for receiving an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP;
the sending submodule is used for responding to the advertisement promotion request and displaying a creative list page on the information flow promotion applet; and sending the creative identification, the equipment type and the APP identification to an applet service device through the creative list page.
In the above embodiment, the display module includes: a positioning sub-module and a display sub-module; wherein,
the positioning sub-module is used for determining the position information of the advertisement preview position in the position information of each content display position of the home page of the APP;
and the display sub-module is used for displaying the creative data in the target format on the advertisement preview position according to the position information of the advertisement preview position.
In a fourth aspect, an embodiment of the present invention further provides an advertisement previewing apparatus, where the apparatus includes: the device comprises a second receiving module, an obtaining module, a converting module and a second sending module;
the second receiving module is used for receiving an creative identifier, a device type and an identifier of the APP, which are sent by the client device through the APP;
the acquisition module is used for acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification;
the conversion module is used for converting the creative data in the original format into creative data in a target format matched with an advertisement display platform;
the second sending module is configured to send the identifier of the APP and the creative data in the target format to the advertisement presentation platform, so that the advertisement presentation platform sends the creative data in the target format to the client device according to the identifier of the APP.
In the above embodiment, the obtaining module includes: determining a submodule and a searching submodule; wherein,
the determining submodule is used for determining an creative data set corresponding to the equipment type in the database; determining an creative data subset corresponding to the identifier of the APP from the creative data set corresponding to the device type;
the searching submodule is used for searching creative data matched with the creative identification in a creative data subset corresponding to the identification of the APP; and if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
In a fifth aspect, an embodiment of the present invention provides an electronic device, including:
one or more processors;
a memory for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the advertisement preview method of any embodiment of the present invention.
In a sixth aspect, an embodiment of the present invention provides a storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an advertisement preview method according to any embodiment of the present invention.
The embodiment of the invention provides an advertisement previewing method, an advertisement previewing device, electronic equipment and a storage medium, wherein an creative identifier, an equipment type and an identifier of an APP are sent to applet service equipment through the APP; then sending an advertisement preview request to an advertisement display platform through the APP; receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification; and finally displaying the creative data in the target format on the advertisement preview position of the home page of the APP. That is to say, in the technical scheme of the present invention, a user can automatically jump to the home page of the APP by clicking the preview button in the APP; the complicated advertisement retrieval system is skipped, and the client device is directly connected with the advertisement display platform through the APP, so that the advertisement which needs to be previewed by the user can be displayed completely; the previewed advertisements are completely consistent with the online advertisements, and the experience is completely real; the previewed advertisements can be controlled in frequency and time, and the display and the charging of the online advertisements cannot be influenced. Therefore, compared with the prior art, the advertisement previewing method, the advertisement previewing device, the electronic equipment and the storage medium provided by the embodiment of the invention can realize advertisement previewing in a real internet environment, and are convenient to operate and high in applicability; moreover, the technical scheme of the embodiment of the invention is simple and convenient to realize, convenient to popularize and wider in application range.
Drawings
Fig. 1 is a flowchart illustrating an advertisement preview method according to an embodiment of the present invention;
FIG. 2 is a diagram of an advertisement preview interface according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating an advertisement previewing method according to a second embodiment of the present invention;
FIG. 4 is a schematic diagram of an architecture of an advertisement previewing system according to a second embodiment of the present invention;
FIG. 5 is a flowchart illustrating an advertisement previewing method according to a third embodiment of the present invention;
FIG. 6 is a flowchart illustrating an advertisement previewing method according to a fourth embodiment of the present invention;
fig. 7 is a first structural diagram of an advertisement previewing apparatus according to a fifth embodiment of the present invention;
fig. 8 is a second structural diagram of an advertisement previewing apparatus according to a fifth embodiment of the present invention;
fig. 9 is a schematic diagram of a third structure of an advertisement previewing apparatus according to a sixth embodiment of the present invention;
fig. 10 is a fourth structural diagram of an advertisement previewing apparatus according to a sixth embodiment of the present invention;
fig. 11 is a schematic structural diagram of an electronic device according to a seventh embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some but not all of the relevant aspects of the present invention are shown in the drawings.
Example one
Fig. 1 is a flowchart of an advertisement previewing method according to an embodiment of the present invention, where the method may be performed by an advertisement previewing apparatus or a client device, where the apparatus or the client device may be implemented by software and/or hardware, and the apparatus or the client device may be integrated in any intelligent device with a network communication function. As shown in FIG. 1, the advertisement preview method may include the steps of:
s101, sending the creative identification, the equipment type and the identification of the APP to the applet service equipment through the APP.
In a specific embodiment of the present invention, the client device may send the creative identifier, the device type, and the identifier of the APP to the applet service device through the APP. Specifically, the client device may receive an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP; then displaying a creative list page on the information flow promotion applet in response to the advertisement promotion request; and then the creative identification, the equipment type and the APP identification are sent to the applet service equipment through the creative list page.
S102, sending an advertisement preview request to an advertisement display platform through an APP; wherein, the advertisement preview request carries the identifier of the APP.
In a specific embodiment of the present invention, a client device may send an advertisement preview request to an advertisement presentation platform through an APP; wherein, the advertisement preview request carries the identifier of the APP. Specifically, after the client device triggers data refreshing, the APP carries the BAIDUCUID to request the advertisement from the advertisement display platform.
S103, receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification.
In a specific embodiment of the present invention, the client device may receive an advertisement preview response corresponding to an advertisement preview request sent by the advertisement presentation platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification. Specifically, after the advertisement display platform successfully matches the corresponding advertisement according to the BAIDUCUID, the advertisement display platform imports a normal data stream and returns the normal data stream to the client device.
And S104, displaying the creative data in the target format on the advertisement preview position of the home page of the APP.
In particular embodiments of the present invention, a client device may display creative data in a targeted format on an ad preview location of a home page of an APP. Specifically, the client device may determine location information of an advertisement preview location from location information of each content display location of a home page of the APP; the creative data is then displayed in a target format at the ad preview location based on the location information for the ad preview location.
Fig. 2 is a schematic diagram of an advertisement preview interface according to an embodiment of the present invention. As shown in FIG. 2, the client device may determine a second location of the home page of the APP as an advertisement preview location; the creative data in the target format is then displayed in a second position on the APP's home page. To distinguish this ad information from online ads, a "preview" two word may be displayed in the title of the creative data. The embodiment of the invention fully utilizes the connectivity of the APP and the applet, realizes one-key preview of originality, enables the operation of the creative preview to be simpler and more convenient, and improves the user experience; the display form of the preview advertisement is completely consistent with that of the real advertisement, and the user can evaluate the display effect of the advertisement under different mobile phone models and operating systems without consuming a large amount of manpower and time to refresh the advertisement; after previewing the advertisement, the client device can also verify the subsequent flow of advertisement display, such as the APP starting behavior after clicking under different operating systems, the loading performance of landing pages under different network environments, and the like; the preview advertisement only supports a limited time window and a limited number of previews, and the online advertisement flow cannot be influenced.
The advertisement preview method provided by the embodiment of the invention firstly sends the creative identification, the equipment type and the identification of the APP to the applet service equipment through the APP; then sending an advertisement preview request to an advertisement display platform through the APP; receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification; and finally displaying the creative data in the target format on the advertisement preview position of the home page of the APP. That is to say, in the technical scheme of the present invention, a user can automatically jump to the home page of the APP by clicking the preview button in the APP; the complicated advertisement retrieval system is skipped, and the client device is directly connected with the advertisement display platform through the APP, so that the advertisement which needs to be previewed by the user can be displayed completely; the previewed advertisements are completely consistent with the online advertisements, and the experience is completely real; the previewed advertisements can be controlled in frequency and time, and the display and the charging of the online advertisements cannot be influenced. Therefore, compared with the prior art, the advertisement preview method provided by the embodiment of the invention can realize advertisement preview in a real internet environment, and has the advantages of convenient operation and strong applicability; moreover, the technical scheme of the embodiment of the invention is simple and convenient to realize, convenient to popularize and wider in application range.
Example two
Fig. 3 is a flowchart illustrating an advertisement previewing method according to a second embodiment of the present invention. As shown in fig. 3, the advertisement preview method may include the steps of:
s301, receiving an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP.
In a specific embodiment of the present invention, the client device may receive an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in an APP. Specifically, the user clicks "promote live" on the creative list page of the information flow promotion applet, and the creative identification, the device type, and the APP identification are transmitted to the applet service device.
Fig. 4 is a schematic structural diagram of an advertisement preview system according to a second embodiment of the present invention. As shown in fig. 4, the advertisement preview system includes: the system comprises an APP of the client device, an applet service device, an advertisement presentation platform and a database. 1) The client equipment sends the creative identification, the equipment type and the APP identification to the applet service equipment through the applet; 2) the small program service equipment acquires creative data in an original format from a database; 3) the applet service equipment converts the creative data json1 in the original format into creative data json2 in the target format; sending the creative data json2 in the target format and the BAIDUCUID of the APP to an advertisement display platform; 4) after the small program finishes the preparation of all preview data, the small program prompts a popup window, skips to the home page of the APP and refreshes an information flow list; 5) after the client triggers data refreshing, the APP carries the BAIDUCUID and requests an advertisement from an advertisement display platform; 6) after the advertisement display platform successfully matches the corresponding advertisement according to the BAIDUCUID, importing a normal data stream, returning the data stream to the client side, and finishing advertisement preview; 7) after the preview advertisement is displayed once, the advertisement display platform can clear the cache, so that one preview advertisement only appears once for one client device, and the display of the online advertisement cannot be influenced after the preview advertisement is displayed once.
S302, displaying a creative list page on the information flow promotion applet in response to the advertisement promotion request.
In particular embodiments of the present invention, a client device may display a creative list page on an information flow promotion applet in response to an ad promotion request. In particular, a user can select or create an advertising creative on a creative list page, and a client device automatically generates an identification of the creative.
S303, sending the creative identification, the device type and the APP identification to the applet service device through the creative list page.
In particular embodiments of the present invention, a client device may send a creative identification, a device type, and an identification of an APP to an applet service device via a creative list page. Specifically, after completing the advertisement creative on the creative list page, the user may click a send button to trigger an advertisement preview process of the client device; after responding to the trigger operation, the client device sends the creative identification, the device type and the APP identification to the applet service device.
S304, sending an advertisement preview request to an advertisement display platform through the APP; wherein, the advertisement preview request carries the identifier of the APP.
In a specific embodiment of the present invention, a client device may send an advertisement preview request to an advertisement presentation platform through an APP; wherein, the advertisement preview request carries the identifier of the APP. Specifically, after the client device triggers data refreshing, the APP carries the BAIDUCUID to request the advertisement from the advertisement display platform.
S305, receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification.
In a specific embodiment of the present invention, the client device may receive an advertisement preview response corresponding to an advertisement preview request sent by the advertisement presentation platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification. Specifically, after the advertisement display platform successfully matches the corresponding advertisement according to the BAIDUCUID, the advertisement display platform imports a normal data stream and returns the normal data stream to the client device.
S306, displaying the creative data in the target format on the advertisement preview position of the home page of the APP.
In particular embodiments of the present invention, a client device may display creative data in a targeted format on an ad preview location of a home page of an APP. Specifically, the client device may determine location information of an advertisement preview location from location information of each content display location of a home page of the APP; the creative data is then displayed in a target format at the ad preview location based on the location information for the ad preview location.
The advertisement preview method provided by the embodiment of the invention firstly sends the creative identification, the equipment type and the identification of the APP to the applet service equipment through the APP; then sending an advertisement preview request to an advertisement display platform through the APP; receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification; and finally displaying the creative data in the target format on the advertisement preview position of the home page of the APP. That is to say, in the technical scheme of the present invention, a user can automatically jump to the home page of the APP by clicking the preview button in the APP; the complicated advertisement retrieval system is skipped, and the client device is directly connected with the advertisement display platform through the APP, so that the advertisement which needs to be previewed by the user can be displayed completely; the previewed advertisements are completely consistent with the online advertisements, and the experience is completely real; the previewed advertisements can be controlled in frequency and time, and the display and the charging of the online advertisements cannot be influenced. Therefore, compared with the prior art, the advertisement preview method provided by the embodiment of the invention can realize advertisement preview in a real internet environment, and has the advantages of convenient operation and strong applicability; moreover, the technical scheme of the embodiment of the invention is simple and convenient to realize, convenient to popularize and wider in application range.
EXAMPLE III
Fig. 5 is a flowchart of an advertisement previewing method according to a third embodiment of the present invention, where the method may be executed by an advertisement previewing apparatus or an applet serving device, where the apparatus or the applet serving device may be implemented by software and/or hardware, and the apparatus or the applet serving device may be integrated in any intelligent device having a network communication function. As shown in FIG. 5, the advertisement preview method may include the steps of:
s501, receiving an creative identification, an equipment type and an identification of the APP sent by the client equipment through the APP.
In a specific embodiment of the present invention, the applet service device may receive an creative identifier, a device type, and an identifier of the APP sent by the client device through the APP. Specifically, the client device may receive an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP; then displaying a creative list page on the information flow promotion applet in response to the advertisement promotion request; and then the creative identification, the equipment type and the APP identification are sent to the applet service equipment through the creative list page. Thus, the applet service device may receive the creative identification, the device type, and the identification of the APP sent by the client device through the APP.
And S502, acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification.
In a specific embodiment of the present invention, the applet service device may obtain the creative data in the original format from the database based on the creative identifier, the device type, and the APP identifier. Specifically, the applet service device may determine an creative data set corresponding to the device type in the database; determining an creative data subset corresponding to the identifier of the APP in a creative data set corresponding to the equipment type; then, creative data matched with the creative identification is searched in a creative data subset corresponding to the identification of the APP; and if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
S503, converting the creative data in the original format into creative data in a target format matched with the advertisement display platform.
In particular embodiments of the present invention, the applet serving device may convert the creative data in the original format into creative data in a target format that matches the ad presentation platform. In particular, the applet serving device may convert the creative data json1 in an original format to a creative data json2 in a target format that matches the ad presentation platform.
S504, the identification of the APP and the creative data in the target format are sent to the advertisement display platform, so that the advertisement display platform sends the creative data in the target format to the client device according to the identification of the APP.
In a specific embodiment of the present invention, the applet service device may send the identifier of the APP and the creative data in the target format to the advertisement presentation platform, so that the advertisement presentation platform sends the creative data in the target format to the client device according to the identifier of the APP. Specifically, after the advertisement display platform successfully matches the corresponding advertisement according to the BAIDUCUID, the advertisement display platform imports a normal data stream and returns the normal data stream to the client device.
The advertisement preview method provided by the embodiment of the invention comprises the steps of firstly receiving an creative identifier, an equipment type and an identifier of an APP (application) which are sent by a client device through the APP; then, acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification; converting the creative data in the original format into creative data in a target format matched with the advertisement display platform; and finally, the identification of the APP and the creative data in the target format are sent to the advertisement display platform, so that the advertisement display platform sends the creative data in the target format to the client device according to the identification of the APP. That is to say, in the technical scheme of the present invention, a user can automatically jump to the home page of the APP by clicking the preview button in the APP; the complicated advertisement retrieval system is skipped, and the client device is directly connected with the advertisement display platform through the APP, so that the advertisement which needs to be previewed by the user can be displayed completely; the previewed advertisements are completely consistent with the online advertisements, and the experience is completely real; the previewed advertisements can be controlled in frequency and time, and the display and the charging of the online advertisements cannot be influenced. Therefore, compared with the prior art, the advertisement preview method provided by the embodiment of the invention can realize advertisement preview in a real internet environment, and has the advantages of convenient operation and strong applicability; moreover, the technical scheme of the embodiment of the invention is simple and convenient to realize, convenient to popularize and wider in application range.
Example four
Fig. 6 is a flowchart illustrating an advertisement preview method according to a fourth embodiment of the present invention. As shown in fig. 6, the advertisement preview method may include the steps of:
s601, receiving an creative identification, an equipment type and an identification of an APP sent by a client device through the APP.
In a specific embodiment of the present invention, the applet service device may receive an creative identifier, a device type, and an identifier of the APP sent by the client device through the APP. Specifically, the client device may receive an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP; then displaying a creative list page on the information flow promotion applet in response to the advertisement promotion request; and then the creative identification, the equipment type and the APP identification are sent to the applet service equipment through the creative list page. Thus, the applet service device may receive the creative identification, the device type, and the identification of the APP sent by the client device through the APP.
S602, determining a creative data set corresponding to the equipment type in a database; and determining the creative data subset corresponding to the identifier of the APP in the creative data set corresponding to the device type.
In the specific embodiment of the invention, the applet service device can determine an creative data set corresponding to the device type in the database; and determining the creative data subset corresponding to the identifier of the APP in the creative data set corresponding to the device type. Specifically, the database may pre-store creative data sets corresponding to the respective device types. For example, device type 1 corresponds to creative data set 1; the device type 2 corresponds to the creative data set 2; …, respectively; the device type N corresponds to the creative data set N; wherein N is a natural number of 1 or more. After the creative data set corresponding to the device type is determined, the creative data subset corresponding to the identifier of the APP can be determined in the creative data set corresponding to the device type by the applet service device.
S603, creative data matched with the creative identification is searched in the creative data subset corresponding to the identification of the APP.
In a specific embodiment of the present invention, the applet service device may search for creative data matching the creative identifier in the creative data subset corresponding to the identifier of the APP. For example, identification 1 of APP corresponds to creative data subset 1; the identifier 2 of the APP corresponds to the creative data subset 2; …, respectively; the identifier M of the APP corresponds to the creative data subset M; wherein M is a natural number of 1 or more.
S604, if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
In a specific embodiment of the present invention, if creative data matching the creative identifier is found in the creative data subset corresponding to the identifier of the APP, the applet service device may determine the found creative data as the creative data in the original format.
And S605, converting the creative data in the original format into creative data in a target format matched with the advertisement display platform.
In particular embodiments of the present invention, the applet serving device may convert the creative data in the original format into creative data in a target format that matches the ad presentation platform. In particular, the applet serving device may convert the creative data json1 in an original format to a creative data json2 in a target format that matches the ad presentation platform.
S606, the identification of the APP and the creative data in the target format are sent to the advertisement display platform, so that the advertisement display platform sends the creative data in the target format to the client device according to the identification of the APP.
In a specific embodiment of the present invention, the applet service device may send the identifier of the APP and the creative data in the target format to the advertisement presentation platform, so that the advertisement presentation platform sends the creative data in the target format to the client device according to the identifier of the APP. Specifically, after the advertisement display platform successfully matches the corresponding advertisement according to the BAIDUCUID, the advertisement display platform imports a normal data stream and returns the normal data stream to the client device.
The advertisement preview method provided by the embodiment of the invention comprises the steps of firstly receiving an creative identifier, an equipment type and an identifier of an APP (application) which are sent by a client device through the APP; then, acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification; converting the creative data in the original format into creative data in a target format matched with the advertisement display platform; and finally, the identification of the APP and the creative data in the target format are sent to the advertisement display platform, so that the advertisement display platform sends the creative data in the target format to the client device according to the identification of the APP. That is to say, in the technical scheme of the present invention, a user can automatically jump to the home page of the APP by clicking the preview button in the APP; the complicated advertisement retrieval system is skipped, and the client device is directly connected with the advertisement display platform through the APP, so that the advertisement which needs to be previewed by the user can be displayed completely; the previewed advertisements are completely consistent with the online advertisements, and the experience is completely real; the previewed advertisements can be controlled in frequency and time, and the display and the charging of the online advertisements cannot be influenced. Therefore, compared with the prior art, the advertisement preview method provided by the embodiment of the invention can realize advertisement preview in a real internet environment, and has the advantages of convenient operation and strong applicability; moreover, the technical scheme of the embodiment of the invention is simple and convenient to realize, convenient to popularize and wider in application range.
EXAMPLE five
Fig. 7 is a schematic diagram of a first structure of an advertisement previewing apparatus according to a fifth embodiment of the present invention. As shown in fig. 7, an advertisement preview apparatus according to an embodiment of the present invention may include: a first sending module 701, a first receiving module 702 and a display module 703; wherein,
the first sending module 701 is configured to send an creative identifier, a device type, and an identifier of an APP to an applet service device through the APP; sending an advertisement preview request to an advertisement display platform through the APP; wherein the advertisement preview request carries the identifier of the APP;
the first receiving module 702 is configured to receive an advertisement preview response corresponding to the advertisement preview request sent by the advertisement presentation platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification;
the display module 703 is configured to display the creative data in the target format at an advertisement preview position of the home page of the APP.
Fig. 8 is a schematic second structural diagram of an advertisement previewing apparatus according to a fifth embodiment of the present invention. As shown in fig. 8, the first transmitting module 701 includes: a receiving sub-module 7011 and a transmitting sub-module 7012; wherein,
the receiving sub-module 7011 is configured to receive an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP;
the sending submodule 7012 is configured to display a creative list page on the information stream promotion applet in response to the advertisement promotion request; and sending the creative identification, the equipment type and the APP identification to an applet service device through the creative list page.
Further, the display module 703 includes: a positioning sub-module 7031 and a display sub-module 7032; wherein,
the positioning sub-module 7031 is configured to determine the position information of the advertisement preview position from the position information of each content display position of the home page of the APP;
the display sub-module 7032 is configured to display the creative data in the target format at the advertisement preview location according to the location information of the advertisement preview location.
The advertisement preview device can execute the methods provided by the first embodiment and the second embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the advertisement preview method provided in the first embodiment and the second embodiment of the present invention.
EXAMPLE six
Fig. 9 is a schematic diagram of a third structure of an advertisement previewing apparatus according to a sixth embodiment of the present invention. As shown in fig. 9, an advertisement preview device according to an embodiment of the present invention may include: a second receiving module 901, an obtaining module 902, a converting module 903 and a second sending module 904;
the second receiving module 901 is configured to receive an creative identifier, a device type, and an identifier of an APP, which are sent by a client device through the APP;
the obtaining module 902 is configured to obtain creative data in an original format from a database according to the creative identifier, the device type, and the APP identifier;
the conversion module 903 is configured to convert the creative data in the original format into creative data in a target format matched with an advertisement presentation platform;
the second sending module 904 is configured to send the identifier of the APP and the creative data in the target format to the advertisement presentation platform, so that the advertisement presentation platform sends the creative data in the target format to the client device according to the identifier of the APP.
Fig. 10 is a fourth structural diagram of an advertisement previewing apparatus according to a sixth embodiment of the present invention. As shown in fig. 10, the obtaining module 902 includes: determining a sub-module 9021 and searching the sub-module 9022; wherein,
the determining submodule 9021 is configured to determine a creative data set corresponding to the device type in the database; determining an creative data subset corresponding to the identifier of the APP from the creative data set corresponding to the device type;
the searching submodule 9022 is configured to search creative data matched with the creative identifier in a creative data subset corresponding to the identifier of the APP; and if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
The advertisement preview device can execute the methods provided by the third embodiment and the fourth embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the advertisement preview method provided in the third embodiment and the fourth embodiment of the present invention.
EXAMPLE seven
Fig. 11 is a schematic structural diagram of an electronic device according to a seventh embodiment of the present invention. FIG. 11 illustrates a block diagram of an exemplary electronic device suitable for use in implementing embodiments of the present invention. The electronic device 12 shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.
As shown in fig. 11, electronic device 12 is embodied in the form of a general purpose computing device. The components of electronic device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Electronic device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by electronic device 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The electronic device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 11, and commonly referred to as a "hard drive"). Although not shown in FIG. 11, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
Electronic device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with electronic device 12, and/or with any devices (e.g., network card, modem, etc.) that enable electronic device 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the electronic device 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) via the network adapter 20. As shown, the network adapter 20 communicates with other modules of the electronic device 12 via the bus 18. It should be appreciated that although not shown in FIG. 11, other hardware and/or software modules may be used in conjunction with electronic device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing, such as implementing an advertisement preview method provided by an embodiment of the present invention, by running a program stored in the system memory 28.
Example eight
The eighth embodiment of the invention provides a computer storage medium.
The computer-readable storage media of embodiments of the invention may take any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (12)

1. An advertisement preview method, applied to a client device, the method comprising:
sending the creative identification, the equipment type and the identification of the APP to the applet service equipment through the APP;
sending an advertisement preview request to an advertisement display platform through the APP; wherein the advertisement preview request carries the identifier of the APP;
receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification;
and displaying the creative data in the target format on an advertisement preview position of the home page of the APP.
2. The method of claim 1, wherein sending an creative identification, a device type, and an identification of the APP to an applet service device via the APP comprises:
receiving an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP;
displaying a creative list page on the information flow promotion applet in response to the ad promotion request;
and sending the creative identification, the equipment type and the APP identification to an applet service device through the creative list page.
3. The method of claim 1, wherein said displaying the creative data in the target format in an ad preview location on a top page of the APP comprises:
determining position information of the advertisement preview position in the position information of each content display position of the APP home page;
and displaying the creative data in the target format at the advertisement preview position according to the position information of the advertisement preview position.
4. An advertisement preview method applied to an applet serving device, the method comprising:
receiving an creative identifier, an equipment type and an identifier of an APP (application) sent by a client device through the APP;
acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification;
converting the creative data in the original format into creative data in a target format matched with an advertisement display platform;
and sending the identification of the APP and the creative data in the target format to the advertisement display platform so that the advertisement display platform sends the creative data in the target format to the client device according to the identification of the APP.
5. The method of claim 4, wherein obtaining creative data in a database in a raw format based on the creative identification, the device type, and the identification of the APP comprises:
determining a creative data set corresponding to the equipment type in the database; determining an creative data subset corresponding to the identifier of the APP from the creative data set corresponding to the device type;
searching creative data matched with the creative identification in a creative data subset corresponding to the identification of the APP;
and if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
6. An advertisement previewing apparatus, comprising: the device comprises a first sending module, a first receiving module and a display module; wherein,
the first sending module is used for sending the creative identifier, the device type and the identifier of the APP to the applet service device through the APP; sending an advertisement preview request to an advertisement display platform through the APP; wherein the advertisement preview request carries the identifier of the APP;
the first receiving module is used for receiving an advertisement preview response corresponding to the advertisement preview request sent by the advertisement display platform; the advertisement preview response comprises creative data in a target format matched with the creative identification, the equipment type and the APP identification;
and the display module is used for displaying the creative data in the target format on the advertisement preview position of the home page of the APP.
7. The apparatus of claim 6, wherein the first sending module comprises: a receiving submodule and a sending submodule; wherein,
the receiving submodule is used for receiving an advertisement promotion request sent by a user through a promotion live button installed on an information flow promotion applet in the APP;
the sending submodule is used for responding to the advertisement promotion request and displaying a creative list page on the information flow promotion applet; and sending the creative identification, the equipment type and the APP identification to an applet service device through the creative list page.
8. The apparatus of claim 6, wherein the display module comprises: a positioning sub-module and a display sub-module; wherein,
the positioning sub-module is used for determining the position information of the advertisement preview position in the position information of each content display position of the home page of the APP;
and the display sub-module is used for displaying the creative data in the target format on the advertisement preview position according to the position information of the advertisement preview position.
9. An advertisement previewing apparatus, comprising: the device comprises a second receiving module, an obtaining module, a converting module and a second sending module;
the second receiving module is used for receiving an creative identifier, a device type and an identifier of the APP, which are sent by the client device through the APP;
the acquisition module is used for acquiring creative data in an original format from a database according to the creative identification, the equipment type and the APP identification;
the conversion module is used for converting the creative data in the original format into creative data in a target format matched with an advertisement display platform;
the second sending module is configured to send the identifier of the APP and the creative data in the target format to the advertisement presentation platform, so that the advertisement presentation platform sends the creative data in the target format to the client device according to the identifier of the APP.
10. The apparatus of claim 9, wherein the obtaining module comprises: determining a submodule and a searching submodule; wherein,
the determining submodule is used for determining an creative data set corresponding to the equipment type in the database; determining an creative data subset corresponding to the identifier of the APP from the creative data set corresponding to the device type;
the searching submodule is used for searching creative data matched with the creative identification in a creative data subset corresponding to the identification of the APP; and if the creative data matched with the creative identification is found in the creative data subset corresponding to the identification of the APP, determining the found creative data as the creative data in the original format.
11. An electronic device, comprising:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the advertisement preview method of any of claims 1 to 3, or 4 to 5.
12. A storage medium having stored thereon a computer program, characterized in that the program, when executed by a processor, implements the advertisement preview method according to any one of claims 1 to 3, or 4 to 5.
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