CN108665302A

CN108665302A - A kind of advertising previews system and method

Info

Publication number: CN108665302A
Application number: CN201810253699.0A
Authority: CN
Inventors: 高耀东; 王洪鑫
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2018-03-26
Filing date: 2018-03-26
Publication date: 2018-10-16
Anticipated expiration: 2038-03-26
Also published as: CN108665302B

Abstract

The present invention provides a kind of advertising previews system and method, this method includes：Advertising previews module sends advertising previews and notifies to mobile applications module；The device number of mobile terminal is sent to advertising previews module by mobile applications module；Device number and advertising previews are notified corresponding ad data binding storage, sending device number to advertisement putting module by advertising previews module；Advertisement putting module receiving device number simultaneously preserves；Mobile applications module, which according to advertisement plays page data and jumps to, plays the target pages of advertisement, sends the ad-requests of target pages to advertisement putting module；Advertisement putting module searches the device number at least one device number locally preserved and sends advertisement data request to advertising previews module；Advertising previews module receives advertisement data request, and the targeted advertisements data with device number binding storage are searched in the ad data being locally stored, targeted advertisements data are sent to mobile applications module by advertisement putting module.

Description

A kind of advertising previews system and method

Technical field

The present invention relates to technical field of the computer network, more particularly to a kind of advertising previews system and method.

Background technology

Advertising previews service is media side's (media platform, such as video software company etc. that i.e. advertisement is launched) by advertisement It is thrown to before user, is that related personnel (such as the tester of video software company, the advertiser for launching advertisement) provides A kind of true online advertising display service.By advertising previews, media side can be before some advertisement be formally launched really Recognize showing with the presence or absence of problem for the advertisement, and advertiser can then launch in advertisement and be carried out to the dispensing pattern of the advertisement early period It checks and accepts.

Currently, in preview advertisement, mainly by page end preview advertisement, specifically, preview link can be passed through And the advertising information of preview is specified in link, realize the preview to particular advertisement in page end.And in mobile applications When (APP, application) holds preview advertisement, due to the complexity of its software environment, advertising previews is caused to become movement The big pain spot that the advertisement of the ends APP is launched.

A kind of advertising previews method based on mobile APP is provided in the related technology, wherein the mobile APP of media side is carried It is provided with advertisement newspaper barrier function, above-mentioned related personnel needs to hinder list using the advertisement newspaper barrier function of mobile APP to fill in advertisement newspaper, In, then it is single to upload advertisement newspaper barrier for the information such as single device number comprising the corresponding mobile device in the ends mobile APP of advertisement newspaper barrier；It connects It media side and manually searches advertisement newspaper barrier list in background system, and to the device number and advertising previews demand data in handbill It is manually bound and is synchronously written into advertisement releasing server；When advertisement releasing server detects that certain ad-request is come From the device number, then the ad data for needing preview is directly returned.

From said program as can be seen that advertising previews method needs in the related technology instruct how related personnel makes in advance Hinder function with advertisement newspaper, and how handbill is passed into media side；Then media side needs to do artificial device number binding. User's participation scene is more in this process, is unfavorable for the secret protection to media side, and user side is direct by its device number It is exposed to the individual of media side, is also unfavorable for the secret protection of user.

Therefore, in the related technology when mobile applications end carries out advertising previews, in the prevalence of manpower intervention step It is more, the unsafe problem of information.

Invention content

The present invention provides a kind of advertising previews system and method, to solve to exist at mobile applications end in the related technology It is more to carry out manpower intervention step existing when advertising previews, the unsafe problem of information.

To solve the above-mentioned problems, according to an aspect of the present invention, the invention discloses a kind of advertising previews system, packets It includes：Mobile applications module, advertising previews module and advertisement putting module；

The advertising previews module is notified for sending advertising previews to the mobile applications module, wherein described Advertising previews notice includes that advertisement plays page data；

The mobile applications module, for receiving the advertising previews notice, and it is logical in response to the advertising previews Know, the device number for the mobile terminal for installing the mobile applications module is sent to the advertising previews module；

The advertising previews module, for receiving the device number, by the device number with locally preserve with it is described wide The corresponding ad data binding storage of previewing notifications is accused, and sends the device number to the advertisement putting module；

The advertisement putting module, for receiving the device number and preserving；

The mobile applications module is additionally operable to jump to broadcasting advertisement automatically according to advertisement broadcasting page data Target pages, and send the ad-request for the target pages to the advertisement putting module, wherein the advertisement is asked It asks including the device number；

The advertisement putting module is additionally operable to receive ad-request, and is looked at least one device number locally preserved It looks for the presence or absence of the device number in the ad-request, and if it exists, then send advertisement data request to the advertising previews module, Wherein, the advertisement data request includes the device number；

The advertising previews module is additionally operable to receive the advertisement data request, and in the ad data being locally stored The first object ad data with the device number binding storage in the advertisement data request is searched, in response to the ad data Request, the mobile applications module is sent to by the first object ad data by the advertisement putting module.

Optionally, the advertising previews module is additionally operable to receive advertising previews demand data, and is directed to the advertising previews Demand data generates advertising previews and identifies and preserve, wherein the advertising previews demand data includes that advertisement plays page data With the ad data for waiting for preview advertisement, the advertising previews notice further includes the advertising previews mark；

The mobile applications module is additionally operable to notify in response to the advertising previews, the advertising previews is identified It is sent to the advertising previews module；

The advertising previews module is additionally operable to receive the advertising previews mark, and at least one according to what is locally preserved Advertising previews, which identify, verifies the advertising previews mark of reception, after being verified, by the device number and local What is preserved notifies corresponding ad data binding to store with the advertising previews, and sends the device number to the advertisement and launch Module.

Optionally, the advertising previews module is additionally operable to the temporal information that record receives the advertising previews demand data, Wherein, the advertising previews notice further includes the temporal information；

The mobile applications module is additionally operable to judge whether the time interval of the temporal information and current time is small In preset time threshold, if so, being notified in response to the advertising previews.

Optionally, the advertising previews module is additionally operable to identify setting holding time threshold value to the advertising previews, works as guarantor The duration for depositing the advertising previews mark reaches the holding time threshold value, then the advertising previews mark that will locally preserve Know and removes.

Optionally, the advertising previews demand data further includes waiting for the first advertisement position of preview advertisement；

The advertising previews module, be additionally operable to by the device number with locally preserve it is corresponding with advertising previews notice The first advertisement position ad data binding storage, and send the device number and first advertisement position to the advertisement is launched Module；

The advertisement putting module, is additionally operable to receive the device number and first advertisement position, and by the device number With the first advertisement position associated storage；

Wherein, the ad-request includes a plurality of ad-request, and every ad-request includes that device number and request play extensively The advertisement position of announcement；

The advertisement putting module is additionally operable to be directed to every ad-request, at least one set of device number for being locally stored and It is searched whether in ad spot information there are corresponding device number and ad spot information, device number and advertisement position letter is corresponded to for existing First ad-request of breath sends the first advertisement data request to the advertising previews module, wherein first ad data Request includes the device number and first advertisement position；

The advertising previews module is additionally operable to receive first advertisement data request, and in the advertisement number being locally stored According to the first object advertisement number of middle lookup and the first advertisement position of the device number binding storage in first advertisement data request According in response to first advertisement data request, the first object ad data is sent to the advertisement putting module；

The mobile applications module is additionally operable to play or show described the in the first advertisement position of the target pages One targeted advertisements data.

Optionally, the advertisement putting module is additionally operable in at least one set of device number and advertisement position being locally stored There is no the second ad-requests of corresponding device number and ad spot information in information, obtain at least the one of the corresponding target pages At least one second targeted advertisements data of a second advertisement position, wherein at least one second advertisement position is described second Advertisement position in ad-request；

The advertisement putting module is additionally operable at least one second targeted advertisements data being sent to the movement and answer Use program module；

The mobile applications module is additionally operable to play or open up at least one second advertisement position of the target pages Show at least one second targeted advertisements data.

Optionally, the advertising previews module is additionally operable to the first object ad data being sent to the advertisement throwing Amplification module；

The advertisement putting module, is additionally operable to receive the first object ad data, and in response to the ad-request, The first object ad data is sent to the mobile applications module；

The mobile applications module is additionally operable to receive the first object ad data, and in the target pages Play or show the first object ad data.

Optionally, it includes at least one of that the advertisement, which plays page data,：For playing the page info of advertisement, using In the video information for playing advertisement.

According to another aspect of the present invention, the invention discloses a kind of advertising previews methods, are applied to advertising previews system System, the system comprises mobile applications module, advertising previews module and advertisement putting modules；

The method includes：

Advertising previews module sends advertising previews and notifies to mobile applications module, wherein the advertising previews notice Page data is played including advertisement；

Mobile applications module receives the advertising previews notice, and is notified in response to the advertising previews, will install The device number of the mobile terminal of the mobile applications module is sent to the advertising previews module；

The advertising previews module receives the device number, by the device number with it is locally preserving with the advertising previews It notifies corresponding ad data binding storage, and sends the device number to advertisement putting module；

The advertisement putting module receives the device number and preserves；

The mobile applications module plays the target that page data jumps to broadcasting advertisement automatically according to the advertisement The page, and send the ad-request for the target pages to the advertisement putting module, wherein the ad-request includes The device number；

The advertisement putting module receives ad-request, and searches whether to deposit at least one device number locally preserved Device number in the ad-request, and if it exists, then send advertisement data request to the advertising previews module, wherein institute It includes the device number to state advertisement data request；

The advertising previews module receives the advertisement data request, and lookup and institute in the ad data being locally stored The first object ad data for stating the device number binding storage in advertisement data request will in response to the advertisement data request The first object ad data is sent to the mobile applications module by the advertisement putting module.

Optionally, the advertising previews module sends advertising previews and notifies to before mobile applications module, the side Method further includes：

The advertising previews module receives advertising previews demand data, and is generated extensively for the advertising previews demand data It accuses preview identification and preserves, wherein the advertising previews demand data includes that advertisement plays page data and waits for preview advertisement Ad data, the advertising previews notice further include the advertising previews mark；

After the mobile applications module receives the advertising previews notice, the method further includes：

The mobile applications module is notified in response to the advertising previews, and advertising previews mark is sent to institute State advertising previews module；

The advertising previews module receives the advertising previews mark, and according at least one advertising previews locally preserved Identify and the advertising previews of reception mark verified, after being verified, by the device number with locally preserve with The advertising previews notify corresponding ad data binding storage, and send the device number to the advertisement putting module.

Optionally, after the advertising previews module receives advertising previews demand data, the method further includes：

The advertising previews module record receives the temporal information of the advertising previews demand data, wherein the advertisement Previewing notifications further include the temporal information；

It is default that the mobile applications module judges whether the time interval of the temporal information and current time is less than Time threshold, if so, being notified in response to the advertising previews.

Optionally, the advertising previews module generates advertising previews for the advertising previews demand data and identifies and preserve Later, the method further includes：

The advertising previews module identifies setting holding time threshold value to the advertising previews, when the preservation advertising previews The duration of mark reaches the holding time threshold value, then identifies the advertising previews locally preserved and remove.

The advertising previews module receives the advertising previews mark, and according at least one advertising previews locally preserved It identifies after being verified to the advertising previews mark of reception, the method further includes：

The advertising previews module is led to the advertising previews after being verified, by the device number with locally preserving Know the ad data binding storage of corresponding first advertisement position, and sends the device number and first advertisement position to described wide Accuse putting module；

The advertisement putting module receives the device number and first advertisement position, and by the device number and described the One advertisement position associated storage；

The advertisement putting module is directed to every ad-request, at least one set of device number and the advertisement position letter being locally stored It is searched whether in breath there are corresponding device number and ad spot information, for there is corresponding device number and ad spot information first Ad-request sends the first advertisement data request to the advertising previews module, wherein first advertisement data request includes The device number and first advertisement position；

The advertising previews module receives first advertisement data request, and is searched in the ad data being locally stored The first object ad data of the first advertisement position stored with the device number binding in first advertisement data request, in response to The first object ad data is sent to the advertisement putting module by first advertisement data request；

The mobile applications module plays or shows the first object in the first advertisement position of the target pages Ad data.

Optionally, the advertisement putting module is directed to every ad-request, at least one set of device number for being locally stored and Search whether that the method further includes there are after corresponding device number and ad spot information in ad spot information：

The advertisement putting module be directed in at least one set of device number and ad spot information being locally stored there is no pair The second ad-request of device number and ad spot information is answered, at least one second advertisement position of the corresponding target pages is obtained At least one second targeted advertisements data, wherein at least one second advertisement position is wide in second ad-request Accuse position；

At least one second targeted advertisements data are sent to the mobile applications by the advertisement putting module Module；

Described in the mobile applications module is played or is shown at least one second advertisement position of the target pages At least one second targeted advertisements data.

Optionally, the advertising previews module is in response to the advertisement data request, by the first object ad data It is sent to the mobile applications module by the advertisement putting module, including：

The advertising previews module is sent to institute in response to the advertisement data request, by the first object ad data State advertisement putting module；

The advertisement putting module receives the first object ad data, and in response to the ad-request, will be described First object ad data is sent to the mobile applications module；

The mobile applications module receives the first object ad data, and plays or open up in the target pages Show the first object ad data.

Compared with prior art, the present invention includes following advantages：

The present invention can make mobile applications module in response to advertisement when mobile applications end carries out advertising previews Previewing notifications and automatically obtain install the mobile applications module mobile terminal device number and be sent to advertising previews mould Block；And advertising previews module can be bound the device number received automatically with the ad data of preview is needed, and not needed Any manual operation, it is ensured that Information Security；And be transferred to advertisement putting module and carry out local preservation, in order to which advertisement is thrown Amplification module can be in response to the advertisement data request of mobile applications module, from the acquisition of advertising previews module side and ad data The ad data of device number binding in request simultaneously returns to the preview that mobile applications module carries out advertisement.In advertising previews Automatic transmission, binding and the lookup for realizing device number in the process, reduce the manpower intervention step of each side user, so as to Achieve the effect that the associated privacy of hiding media side and preview advertising user, promotes the information security degree of each side user.

Description of the drawings

Fig. 1 is a kind of structure diagram of advertising previews system embodiment of the present invention；

Fig. 2 is a kind of work flow diagram of advertising previews system of the present invention；

Fig. 3 is a kind of schematic diagram at advertising previews interface of the present invention；

Fig. 4 is a kind of step flow chart of advertising previews embodiment of the method for the present invention.

Specific implementation mode

In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, below in conjunction with the accompanying drawings and specific real Applying mode, the present invention is described in further detail.

Referring to Fig.1, the structure diagram for showing a kind of advertising previews system embodiment of the present invention, can specifically include shifting Dynamic application program module 11, advertising previews module 12 and advertisement putting module 13.

Wherein, in one embodiment, mobile applications module 11 can be the application journey on mobile terminal Sequence module；Advertising previews module can be the advertising previews service system in client or page end；And advertisement is launched Module can be then the advertisement putting module in ad placement services system, or be ad placement services system.

The specific workflow of above three module is described in detail with reference to flow chart shown in Fig. 2.

S1 generates preview demand data；

Specifically, can to fill in advertisement in the client of advertising previews module pre- by media side business personnel/advertiser Look at demand data, including but not limited to advertisement plays page info and needs the ad data and the branch of certain branch advertisement of preview The information such as the advertisement position of advertisement.Wherein, it includes at least one of that advertisement, which plays page data,：For playing certain above-mentioned branch advertisement Page info, the video information for playing certain above-mentioned branch advertisement.

That is, media side business personnel/advertiser can input directly in above-mentioned client plays which on which page Which branch advertisement of a advertisement position either plays which branch advertisement of which advertisement position or in which video on which video Any branch advertisement of which advertisement position is played on which page.

Media side business personnel/advertiser is after the advertising previews demand data to filling in confirms and submits, advertising previews mould Block can receive above-mentioned advertising previews demand data and in local preservation.

Optionally, in the present embodiment, advertising previews module can also be directed to the advertising previews demand data and generate one A unique mark ID, i.e. advertising previews identify and with above-mentioned advertising previews demand data associated storage.

Wherein, (page info of i.e. above-mentioned broadcasting advertisement plays extensively any one of advertising previews demand data data Any one in the preview advertisement of the video information of announcement, the advertisement position of preview advertisement and broadcasting) difference can all make the advertisement The corresponding advertising previews mark of preview demand data is different.

Wherein, bumper advertisements, page ad etc. before advertisement position includes but not limited to.

Optionally, in the present embodiment, the advertising previews module can also record after receiving preview demand data Receive the temporal information of the advertising previews demand data, such as timestamp.

S2 generates Quick Response Code；

Specifically, advertising previews module can be generated extensively based on above-mentioned advertising previews demand data, ID and timestamp Accuse previewing notifications.Wherein, in this example advertising previews notify form be Quick Response Code, the Quick Response Code carry above-mentioned ID, timestamp, Specified page information (which page plays advertisement) and/or designated information (in which video playing advertisement) and/or advertisement Position.

S3 sends Quick Response Code；

Specifically, the Quick Response Code of generation is sent to advertiser/media side's test of preview advertisement by advertising previews module The mobile applications module that personnel use.

S4 verifies Quick Response Code；

Specifically, advertiser/media side tester, such as user A can use the mobile application that media side provides Program module (i.e. the application program of a broadcasting media data of media side) come scan the Quick Response Code received and verify this two Whether effective tie up code.Specifically, the mobile applications module can parse timestamp information from Quick Response Code, and judge Whether the time point of the timestamp and the time interval of current time are less than preset time threshold T, if so, illustrating that Quick Response Code has Effect, otherwise illustrates that Quick Response Code is invalid.If Quick Response Code effectively if open advertising previews confirm the page, otherwise prompt Quick Response Code without Effect interrupts subsequent operation and causes advertising previews system to avoid subsequent advertising previews module from receiving excessive outdated information Server the excessive problem of pressure.

After above-mentioned steps S4, mobile applications module can be divided into two steps S5-1 and S5-2 and hold respectively The execution sequence of row, two steps is unlimited；

S5-1 transmits UID and id information；

Confirm that the page, mobile applications module can pass through the customized relevant interfaces of webview in advertising previews To obtain device number (Unique Identifier, UID, the unique mark of the mobile terminal for installing the mobile applications module Symbol), it is alternatively possible to when user A clicks the ACK button during the advertising previews confirm the page (that is, indicating that user wants Preview advertisement), in response to the Quick Response Code received, the UID and the id information parsed from Quick Response Code are passed into advertisement together Previewing module；

Wherein, in one embodiment, in order to further increase the safety of UID, mobile applications module is by UID UID can be encrypted when being transferred to advertising previews module, UID ciphertexts are sent to advertising previews module, and Encryption Algorithm It is to have made an appointment with key.

S6 is verified and is synchronized UID information and wait for the ad spot information of preview advertisement；

Specifically, the advertising previews module, in the UID information and ID letters for receiving the transmission of mobile applications module After breath, can according at least one ID locally preserved in S1 come the ID of reception is verified (judge whether can this The ID being currently received is found in the ID of ground storage, indicates that UID is verified if finding)；After being verified, just It can (Quick Response Code generated in S2 in other words is corresponding) some advertisement position that the UID that received is corresponding with the ID received (such as certain advertiser wants the preceding bumper advertisements launched to it and carries out preview, then the advertisement position of preview advertisement here is preceding patch Piece) ad data carry out binding storage；Finally, mobile applications module can be by UID that this is verified and preceding Bumper advertisements position is sent to the advertisement putting module.

It is verified, i.e., the validity of Quick Response Code is verified by the id information to reception, can prevent from working as someone Copy the information structuring one of Quick Response Code it is false and when not having expired Quick Response Code, and the sides user App accidentally scan the two of the forgery Tie up code so that mobile applications module (i.e. the sides App) is spoofed, and it is pre- that the forgery ID in the Quick Response Code of forgery is sent to advertisement Look at module.So the advertising previews module of the embodiment of the present invention passes through the effective of one group of data to the receive and ID together Property verified, only when id information is effective, the ad data binding of UID information and the respective advertisement filled in position can just be deposited Storage, while the ad spot information of UID information and preview advertisement is synchronized to advertisement putting module, further ensure the peace of information Entirely.

Optionally, in one embodiment, it in advertising previews module side, can also be set to being stored in local above-mentioned ID Holding time threshold value is set, then when the duration for preserving the ID reaching the holding time threshold value, then it can be by local preservation The ID remove.

In this way, when executing this step S7, if just by UID and ID after mobile applications module side a very long time Information is transferred to advertising previews module, then the id information that advertising previews module side is preserved may have been removed, in this way, will UID verifications are made not pass through.Maximum duration is preserved by the advertising previews mark setting preserved to advertising previews module in this way, it can The UID of mobile applications module transfer is arranged certain timeliness.Because the preview time of the advertisement for preview is limited , the preset time threshold T (i.e. the term of validity) of the holding time threshold value of the ID and the above-mentioned Quick Response Code of generation can prevent someone Abuse advertising previews module, and shield advertisement position normal advertisement identical with the preview advertisement, for example, the advertisement position it is normal extensively The reproduction time of announcement is 60 seconds, and the reproduction time of the preview advertisement of the advertisement position is 15 seconds, is shielded by playblast advertisement Normal advertisement, so as to reduce by 45 seconds advertisement reproduction times by the advertising previews service of the present invention.

S7 receives UID and ad spot information and preserves；

Wherein, the advertisement putting module can receive from advertising previews module send by verification UID and The two is simultaneously associated with and preserves by the ad spot information of preview advertisement, can thus generate an advertising previews list, in the list Device number including all mobile terminals for preview advertisement received from advertising previews module and corresponding preview advertisement Ad spot information.

After above-mentioned steps S4, mobile applications module can be divided into two steps S5-1 and S5-2 and hold respectively Row；

S5-2 jumps to the target pages of preview advertisement, and a plurality of advertisement of the request target page；

Specifically, in this example, user can close the advertising previews confirmation page after clicking above-mentioned ACK button Face.So after user closes the advertising previews confirmation page, if including by parsing Quick Response Code and determining in the Quick Response Code When specified page information, mobile applications module can jump directly to this after closing advertising previews and confirming the page and apply journey The specified page (i.e. target pages) of preview advertisement is used in sequence；And do not include page info in the Quick Response Code when determining, and refer to When determining video information, then jumps directly to any one of designated in the application program and play the page (i.e. target pages)； And when neither including specified page information nor when including designated information, then it is direct that jump to the application program at random arbitrary One page (wherein, when not including that advertisement plays page info in Quick Response Code, then illustrates that this waits for that the advertisement of preview should to playing The page or video of advertisement have no requirement, but can play or show that the page of the advertisement carries out in any one support The broadcasting or displaying of advertisement) and target pages.

It wherein, can be to carry out not Tongfang to the ad data of different advertisement positions according to the type difference of the advertisement position of advertisement The display of formula, such as page ad can be then then to carry out ad content broadcasting with static display, and if it is preceding bumper advertisements.

Need the target pages of playblast advertisement, mobile applications module that can also send and be directed to due to jumping to The ad-request of the target pages is to the advertisement putting module.

Target pages as shown in Figure 3, when jumping to target pages shown in Fig. 3, advertisement for the target page is asked It asks including the ad-request for each advertisement position, advertisement position here includes preceding bumper advertisements position and page ad position, so Ad-request includes the preceding ad-request of bumper advertisements and the ad-request of page ad；For every ad-request, it all includes UID information and ad spot information.Therefore, mobile applications module can be sent when sending the ad-request of target pages Two ad-requests, the first ad-request include UID and preceding patch information；Second ad-request includes UID and page ad letter Breath.

In this example, advertiser wants the broadcasting for the preceding bumper advertisements (can be 1 or more preceding bumper advertisements) for seeing that it is launched Effect namely the first ad-request are the ad-requests of preview advertisement.It should be noted that the advertisement that advertiser wants preview can To be one or more, therefore, the first ad-request can be one or more, furthermore, it is desirable to which each advertisement of preview is wide Accusing position can be identical or different.In addition, the second ad-request can also be one or more, and in each second ad-request Ad spot types can be identical or different.In other embodiments, the advertisement position of the first ad-request and the second ad-request Type can also be identical or different, and the present invention does not limit this.

S8 judges whether the UID in ad-request and ad spot information；

Specifically, after S7 and S5-2, advertisement putting module is here S5-2 after receiving an ad-request The ad-request that the mobile applications module of middle user A is sent, advertisement putting module can be to the UID in every ad-request It is parsed with ad spot information, judges whether the obtained one group of UID of parsing and ad spot information exist in and safeguarded in S7 In the advertising previews list locally preserved；

S9 sends the first advertisement data request for there are the ad-requests of UID and advertisement position；

Wherein, one group of UID in the first advertisement data request and preceding patch information be present in locally preserved in S7 it is wide It accuses in preview list, therefore, advertisement putting module sends the first advertisement data request to advertising previews module, wherein described First advertisement data request carries the UID for waiting for preview advertisement and advertisement position (patch before i.e.)；

S10 returns to the ad data for waiting for preview；

Wherein, advertising previews module is after the first advertisement data request for receiving the transmission of advertisement putting module, so that it may with It is searched in the ad data being locally stored and the first advertisement position of the UID binding storages in first advertisement data request (i.e. the ad data for the first advertisement position filled in S1 is here preceding bumper advertisements shown in Fig. 3 to first object ad data Ad data), and in response to first advertisement data request, the first object ad data is sent to the advertisement and is thrown Amplification module.

S11 is directly acquired wide in corresponding second ad-request for there is no the second ad-requests of UID and advertisement position Accuse other normal ad datas of position；Return to preview advertisement and other normal ad datas；

Wherein, after the judgement of S8, if there is no the in the advertising previews list stored in advertisement putting module One group of UID and ad spot information (being here the advertisement position of the page ad in Fig. 3) in two ad-requests, then be directed to this second Ad-request is then directly acquired at least one of at least one second advertisement position of the corresponding target pages by advertisement putting module Ad data, the ad data of second advertisement position here are the ad data of the page ad in Fig. 3.Wherein, described At least one second advertisement position is the advertisement position in second ad-request.

Finally, advertisement putting module by the ad data and S11 for waiting for preview in S10 oneself obtain non-preview advertisement The ad data of the advertisement position of (other normal advertisements) returns to mobile applications module together.

For example, such as target pages have advertisement position 1, advertisement position 2 and advertisement position 3, and the advertisement being previewed (is surveyed Try advertisement) advertisement position be advertisement position 1, then advertisement putting module in the system of the embodiment of the present invention is by the advertisement position 1 Test advertisements when returning to mobile applications module side and carrying out preview, can also will be in other advertisement positions of the target pages It is at least one, such as advertisement position 2 and the corresponding non-test advertisement (i.e. non-preview advertisement, but formal advertisement) of advertisement position 3 also return The broadcasting of advertisement is carried out back to mobile applications module.

In this way, mobile applications module side is in preview test advertisements, it can also be with reference to the formal wide of other advertisement positions The result of broadcast of announcement, to which constantly test advertisements are improved and be updated.Alternatively, it is also possible to avoid browsing test advertisements User is also masked the advertisement in target pages in addition to the advertisement position of the preview advertisement by way of preview advertisement The problem of without playing.

S12 shows preview advertisement and other normal advertisements；

Wherein, mobile applications module is receiving being asked in response to the ad data in S9 for advertisement putting module transmission After the first object ad data asked and at least one second targeted advertisements data, so that it may in the target pages The first advertisement position play the first object ad data and at least one second targeted advertisements data, i.e., in the mesh The first advertisement position for marking the page plays the first object ad data, at least one second advertisement position of the target pages Play at least one second targeted advertisements data.With reference to Fig. 3, ad data, the displayed page of bumper advertisements are wide before playing The ad data of announcement.

Wherein, the data type for the ad data for being suitable for playing can be dynamic data, such as video, be suitable for displaying The data type of ad data can be static data, such as picture, word etc..

By means of the technical solution of the above embodiment of the present invention, the present invention is when mobile applications end carries out advertising previews Mobile applications module can be made to be notified in response to advertising previews and obtain the shifting for installing the mobile applications module automatically The device number of dynamic terminal is simultaneously sent to advertising previews module；And advertising previews module can be pre- with needs by the device number received The ad data look at is bound automatically, does not need any manual operation, it is ensured that Information Security；And by device number and in advance The advertisement position of advertisement look at is transferred to advertisement putting module and carries out local preservation, in order to which advertisement putting module can be in response to movement The advertisement data request of application program module, from advertising previews module side obtain with advertisement data request in device number and advertisement The ad data of position binding simultaneously returns to the preview that mobile applications module carries out advertisement.

Automatic transmission, binding and the lookup that device number is realized during advertising previews, reduce the people of each side user Work intervenes step, reduces the participation of each side user, related to preview advertising user so as to reach hiding media side The effect of privacy promotes the information security degree of each side user.Also, the process flow of advertising previews is also shortened, and significantly Reduce manually-operated flow, to which taking for advertising previews service procedure can also be substantially reduced.

In addition, the advertisement putting module in the advertising previews system of the embodiment of the present invention passes through in the advertisement number that will wait for preview Mobile applications module is sent jointly to according to the ad data with other advertisement positions in target pages, so that mobile application Program module can show the preview advertisement of some advertisement position in target pages, can also show multiple classes of other advertisement positions The advertisement of type thinks while so as to meet client the needs of the multiple and different advertisement positions/of preview or different types of advertisement, to Improve the convenience of preview service.

In addition, in one embodiment, the advertising previews system of the embodiment of the present invention can also to three modules in Fig. 2 it Between all data for transmitting transmission is encrypted, to avoid information leakage, not only protect privacy of user, while will not make Others is used as shielding preview advertisement by the processing logic between cracking modules using the system of the embodiment of the present invention Advertisement position advertisement means.

Specifically, transmission is encrypted by the data to transmission in the system of the embodiment of the present invention, to avoid transmitting Data be cracked, for example, if the information in Quick Response Code is plaintext, be easy to be identified by attacker, from And a large amount of similar ID can be generated by analyzing the format of ID, and the other information in UID and Quick Response Code is combined to be hit Library is possible to the correct UID bound originally to change the UID information forged into this way.But the present invention will be in Quick Response Code Information and three modules between the information transmitted all pass through encryption, what stealer can not just know current transmission is assorted Content, to shield advertisement and steal the user information of mobile terminal side and the advertisement letter of advertisement delivery system side Breath.

In addition, the advertising previews system cost of the embodiment of the present invention is cheap, operability is strong, not additional to infrastructure Requirement.And more easily advertising previews service can be provided for the staff of media side and advertiser, greatly shortened Its operating process.

With reference to Fig. 4, show that a kind of step flow chart of advertising previews embodiment of the method for the present invention, this method can answer For advertising previews system as shown in Figure 1, this method can specifically include following steps：

Step 301, advertising previews module sends advertising previews and notifies to mobile applications module, wherein the advertisement Previewing notifications include that advertisement plays page data；

Step 302, mobile applications module receives the advertising previews notice, and logical in response to the advertising previews Know, the device number for the mobile terminal for installing the mobile applications module is sent to the advertising previews module；

Step 303, the advertising previews module receives the device number, by the device number with locally preserve with it is described Advertising previews notify corresponding ad data binding storage, and send the device number to advertisement putting module；

Step 304, the advertisement putting module receives the device number and preserves；

Step 305, the mobile applications module plays page data according to the advertisement and jumps to broadcasting automatically extensively The target pages of announcement, and the ad-request for the target pages is sent to the advertisement putting module, wherein the advertisement Request includes the device number；

Step 306, the advertisement putting module receives ad-request, and is looked at least one device number locally preserved It looks for the presence or absence of the device number in the ad-request, and if it exists, then send advertisement data request to the advertising previews module, Wherein, the advertisement data request includes the device number；

Step 307, the advertising previews module receives the advertisement data request, and in the ad data being locally stored The first object ad data with the device number binding storage in the advertisement data request is searched, in response to the ad data Request, the mobile applications module is sent to by the first object ad data by the advertisement putting module.

Optionally, before step 301, can also include according to the method for the embodiment of the present invention：

Optionally, after the mobile applications module in step 302 receives the advertising previews notice, according to The method of the embodiment of the present invention can also include：

The advertising previews module receives the advertising previews mark, and according at least one advertising previews locally preserved Identify and the advertising previews of reception mark verified, after being verified, then execute in step 303 by the equipment Number and what is locally preserved notify the binding of corresponding ad data to store with the advertising previews, and send the device number to described Advertisement putting module.

Optionally, after the advertising previews module receives advertising previews demand data, side according to the ... of the embodiment of the present invention Method can also include：

Optionally, the advertising previews module generates advertising previews for the advertising previews demand data and identifies and preserve Later, can also include according to the method for the embodiment of the present invention：

Optionally, the advertisement putting module is directed to every ad-request, at least one set of device number for being locally stored and It searches whether, there are after corresponding device number and ad spot information, to go back according to the method for the embodiment of the present invention in ad spot information Including：

Optionally, in the advertising previews module for executing step 307 in response to the advertisement data request, by described the When one targeted advertisements data are sent to the step of the mobile applications module by the advertisement putting module, it can pass through Following manner is realized：

For embodiment of the method, since it is substantially similar to system embodiment, so description is fairly simple, it is related Place illustrates referring to the part of system embodiment.

Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with The difference of other embodiment, the same or similar parts between the embodiments can be referred to each other.

It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can be provided as method, system or calculate Machine program product.Therefore, the embodiment of the present invention can be used complete hardware embodiment, complete software embodiment or combine software and The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can be used one or more wherein include computer can With in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code The form of the computer program product of implementation.

The embodiment of the present invention be with reference to according to the method for the embodiment of the present invention, terminal device (system) and computer program The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions In each flow and/or block and flowchart and/or the block diagram in flow and/or box combination.These can be provided Computer program instructions are set to all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminals Standby processor is to generate a machine so that is held by the processor of computer or other programmable data processing terminal equipments Capable instruction generates for realizing in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes The device of specified function.

These computer program instructions, which may also be stored in, can guide computer or other programmable data processing terminal equipments In computer-readable memory operate in a specific manner so that instruction stored in the computer readable memory generates packet The manufacture of command device is included, which realizes in one flow of flow chart or multiple flows and/or one side of block diagram The function of being specified in frame or multiple boxes.

These computer program instructions can be also loaded into computer or other programmable data processing terminal equipments so that Series of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thus The instruction executed on computer or other programmable terminal equipments is provided for realizing in one flow of flow chart or multiple flows And/or in one box of block diagram or multiple boxes specify function the step of.

Although the preferred embodiment of the embodiment of the present invention has been described, once a person skilled in the art knows bases This creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted as Including preferred embodiment and fall into all change and modification of range of embodiment of the invention.

Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning Covering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrap Those elements are included, but also include other elements that are not explicitly listed, or further include for this process, method, article Or the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limited Element, it is not excluded that there is also other identical elements in process, method, article or the terminal device including the element.

Above to a kind of advertising previews system provided by the present invention and advertising previews method, it is described in detail, this Specific case is applied in text, and principle and implementation of the present invention are described, the explanation of above example is only intended to It facilitates the understanding of the method and its core concept of the invention；Meanwhile for those of ordinary skill in the art, think of according to the present invention Think, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification should not be construed as pair The limitation of the present invention.

Claims

1. a kind of advertising previews system, which is characterized in that including：Mobile applications module, advertising previews module and advertisement are thrown Amplification module；

The advertising previews module is notified for sending advertising previews to the mobile applications module, wherein the advertisement Previewing notifications include that advertisement plays page data；

The mobile applications module will for receiving the advertising previews notice, and in response to advertising previews notice The device number for installing the mobile terminal of the mobile applications module is sent to the advertising previews module；

The advertising previews module, for receiving the device number, by the device number with locally preserve it is pre- with the advertisement It lookes at and notifies corresponding ad data binding storage, and send the device number to the advertisement putting module；

The mobile applications module is additionally operable to play the mesh that page data jumps to broadcasting advertisement automatically according to the advertisement The page is marked, and sends the ad-request for the target pages to the advertisement putting module, wherein the ad-request packet Include the device number；

The advertisement putting module is additionally operable to receive ad-request, and lookup is at least one device number locally preserved The no device number there are in the ad-request, and if it exists, then send advertisement data request to the advertising previews module, In, the advertisement data request includes the device number；

The advertising previews module is additionally operable to receive the advertisement data request, and is searched in the ad data being locally stored With the first object ad data of the device number binding storage in the advertisement data request, asked in response to the ad data It asks, the first object ad data is sent to the mobile applications module by the advertisement putting module.

2. system according to claim 1, which is characterized in that

The advertising previews module is additionally operable to receive advertising previews demand data, and is given birth to for the advertising previews demand data It identifies and preserves at advertising previews, wherein the advertising previews demand data includes that advertisement plays page data and waits for that preview is wide The ad data of announcement, the advertising previews notice further include the advertising previews mark；

The mobile applications module is additionally operable to notify in response to the advertising previews, the advertising previews is identified and are sent To the advertising previews module；

The advertising previews module is additionally operable to receive the advertising previews mark, and according at least one advertisement locally preserved Preview identification verifies the advertising previews mark of reception, and after being verified, the device number is preserved with local Notify the binding of corresponding ad data to store with the advertising previews, and send the device number to the advertisement and launch mould Block.

3. system according to claim 2, which is characterized in that

The advertising previews module is additionally operable to the temporal information that record receives the advertising previews demand data, wherein described wide It further includes the temporal information to accuse previewing notifications；

The mobile applications module is additionally operable to judge whether the time interval of the temporal information and current time is less than in advance If time threshold, if so, being notified in response to the advertising previews.

4. system according to claim 2, which is characterized in that the advertising previews module is additionally operable to pre- to the advertisement Holding time threshold value is arranged in mark of looking at, and reaches the holding time threshold value when the duration for preserving the advertising previews mark, Then the advertising previews locally preserved are identified and are removed.

5. system according to claim 2, which is characterized in that the advertising previews demand data further includes waiting for preview advertisement The first advertisement position；

The advertising previews module is additionally operable to the device number and what is locally preserved notifies corresponding with the advertising previews The ad data binding storage of one advertisement position, and send the device number and first advertisement position to the advertisement and launch mould Block；

The advertisement putting module, is additionally operable to receive the device number and first advertisement position, and by the device number and institute State the first advertisement position associated storage；

Wherein, the ad-request includes a plurality of ad-request, and every ad-request includes that device number and request play advertisement Advertisement position；

The advertisement putting module is additionally operable to be directed to every ad-request, in at least one set of device number being locally stored and advertisement It is searched whether there are corresponding device number and ad spot information in the information of position, for there is corresponding device number and ad spot information First ad-request sends the first advertisement data request to the advertising previews module, wherein first advertisement data request Including the device number and first advertisement position；

The advertising previews module is additionally operable to receive first advertisement data request, and in the ad data being locally stored The first object ad data with the first advertisement position of the device number binding storage in first advertisement data request is searched, is rung The first object ad data is sent to the advertisement putting module by the first advertisement data request described in Ying Yu；

The mobile applications module is additionally operable to play or show first mesh in the first advertisement position of the target pages Mark ad data.

6. system according to claim 5, which is characterized in that

The advertisement putting module is additionally operable to for being not present in at least one set of device number and ad spot information being locally stored Second ad-request of corresponding device number and ad spot information obtains at least one second advertisement position of the corresponding target pages At least one second targeted advertisements data, wherein at least one second advertisement position be second ad-request in Advertisement position；

The advertisement putting module is additionally operable at least one second targeted advertisements data being sent to the mobile application journey Sequence module；

The mobile applications module is additionally operable to play or show institute at least one second advertisement position of the target pages State at least one second targeted advertisements data.

7. system according to claim 1, which is characterized in that

The advertising previews module is additionally operable to the first object ad data being sent to the advertisement putting module；

The advertisement putting module is additionally operable to receive the first object ad data, and in response to the ad-request, by institute It states first object ad data and is sent to the mobile applications module；

The mobile applications module is additionally operable to receive the first object ad data, and is played in the target pages Or the displaying first object ad data.

8. system according to claim 1, which is characterized in that the advertisement play page data include it is following at least it One：Page info for playing advertisement, the video information for playing advertisement.

9. a kind of advertising previews method, which is characterized in that be applied to advertising previews system, the system comprises mobile applications Module, advertising previews module and advertisement putting module；The method includes：

Advertising previews module sends advertising previews and notifies to mobile applications module, wherein advertising previews notice includes Advertisement plays page data；

Mobile applications module receives the advertising previews notice, and is notified in response to the advertising previews, described in installation The device number of the mobile terminal of mobile applications module is sent to the advertising previews module；

The advertising previews module reception device number, the device number and locally the preserve and advertising previews are notified Corresponding ad data binding storage, and the device number is sent to advertisement putting module；

The advertisement putting module receives the device number and preserves；

The mobile applications module plays the target pages that page data jumps to broadcasting advertisement automatically according to the advertisement, And the ad-request for the target pages is sent to the advertisement putting module, wherein the ad-request includes described Device number；

The advertisement putting module receives ad-request, and searches whether that there are institutes at least one device number locally preserved State the device number in ad-request, and if it exists, then send advertisement data request to the advertising previews module, wherein described wide It includes the device number to accuse request of data；

The advertising previews module receives the advertisement data request, and search in the ad data being locally stored with it is described wide The first object ad data for accusing the device number binding storage in request of data will be described in response to the advertisement data request First object ad data is sent to the mobile applications module by the advertisement putting module.

10. according to the method described in claim 9, it is characterized in that,

The advertising previews module sends advertising previews and notifies that before mobile applications module, the method further includes：

The advertising previews module receives advertising previews demand data, and pre- for advertising previews demand data generation advertisement It lookes at and mark and preserves, wherein the advertising previews demand data includes that advertisement plays page data and waits for the advertisement of preview advertisement Data, the advertising previews notice further include the advertising previews mark；

The mobile applications module is notified in response to the advertising previews, advertising previews mark is sent to described wide Accuse previewing module；

The advertising previews module receives the advertising previews mark, and is identified according at least one advertising previews locally preserved The advertising previews of reception mark is verified, after being verified, by the device number with locally preserve with it is described Advertising previews notify corresponding ad data binding storage, and send the device number to the advertisement putting module.

11. according to the method described in claim 10, it is characterized in that, the advertising previews module receives advertising previews demand number According to later, the method further includes：

The advertising previews module record receives the temporal information of the advertising previews demand data, wherein the advertising previews Notice further includes the temporal information；

The mobile applications module judges whether the time interval of the temporal information and current time is less than preset time Threshold value, if so, being notified in response to the advertising previews.

12. according to the method described in claim 10, it is characterized in that, the advertising previews module is needed for the advertising previews After asking data generation advertising previews to identify and preserve, the method further includes：

The advertising previews module identifies setting holding time threshold value to the advertising previews, is identified when preserving the advertising previews Duration reach the holding time threshold value, then by the advertising previews locally preserved identify remove.

13. according to the method described in claim 10, it is characterized in that, the advertising previews demand data further includes waiting for that preview is wide The first advertisement position accused；

The advertising previews module receives the advertising previews mark, and is identified according at least one advertising previews locally preserved After being verified to the advertising previews mark of reception, the method further includes：

The advertising previews module is after being verified, by the device number and locally preserve and advertising previews notice pair The ad data binding storage for the first advertisement position answered, and send the device number and first advertisement position to the advertisement is thrown Amplification module；

The advertisement putting module receives the device number and first advertisement position, and extensively by the device number and described first Accuse position associated storage；

The advertisement putting module is directed to every ad-request, in at least one set of device number and ad spot information being locally stored It searches whether there are corresponding device number and ad spot information, for the first advertisement that there is corresponding device number and ad spot information Request sends the first advertisement data request to the advertising previews module, wherein first advertisement data request includes described Device number and first advertisement position；

The advertising previews module receives first advertisement data request, and lookup and institute in the ad data being locally stored The first object ad data for stating the first advertisement position of the device number binding storage in the first advertisement data request, in response to described The first object ad data is sent to the advertisement putting module by the first advertisement data request；

The mobile applications module plays or shows the first object advertisement in the first advertisement position of the target pages Data.

14. according to the method for claim 13, which is characterized in that the advertisement putting module is directed to every ad-request, Search whether that there are corresponding device number and ad spot informations in at least one set of device number and ad spot information being locally stored Later, the method further includes：

The advertisement putting module is directed in at least one set of device number and ad spot information being locally stored to be set there is no corresponding Standby number the second ad-request with ad spot information obtains at least one second advertisement position of the corresponding target pages at least One the second targeted advertisements data, wherein at least one second advertisement position is the advertisement position in second ad-request；

At least one second targeted advertisements data are sent to the mobile applications module by the advertisement putting module；

The mobile applications module the target pages at least one second advertisement position play or displaying described at least One the second targeted advertisements data.

15. according to the method described in claim 9, it is characterized in that, the advertising previews module is in response to the ad data Request, the mobile applications module is sent to by the first object ad data by the advertisement putting module, is wrapped It includes：

The first object ad data is sent to described wide by the advertising previews module in response to the advertisement data request Accuse putting module；

The advertisement putting module receives the first object ad data, and in response to the ad-request, by described first Targeted advertisements data are sent to the mobile applications module；

The mobile applications module receives the first object ad data, and plays or show institute in the target pages State first object ad data.

16. according to the method described in claim 9, it is characterized in that, the advertisement play page data include it is following at least it One：Page info for playing advertisement, the video information for playing advertisement.