CN104331821A - Method for performing network precision marketing on mobile terminal - Google Patents

Method for performing network precision marketing on mobile terminal Download PDF

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Publication number
CN104331821A
CN104331821A CN201410645478.XA CN201410645478A CN104331821A CN 104331821 A CN104331821 A CN 104331821A CN 201410645478 A CN201410645478 A CN 201410645478A CN 104331821 A CN104331821 A CN 104331821A
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CN
China
Prior art keywords
mobile terminal
advertisement
app
user
identification code
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410645478.XA
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Chinese (zh)
Inventor
栾润峰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Jinher Software Co Ltd
Original Assignee
Beijing Jinher Software Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Jinher Software Co Ltd filed Critical Beijing Jinher Software Co Ltd
Priority to CN201410645478.XA priority Critical patent/CN104331821A/en
Publication of CN104331821A publication Critical patent/CN104331821A/en
Pending legal-status Critical Current

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Abstract

The invention discloses a method for performing network precision marketing on a mobile terminal. The method comprises the steps that: I, a user accesses an APP (Application) installed on the mobile terminal through the mobile terminal, and a server detects an MAC (Media Access Control) code of the mobile terminal and generates an identification code of the mobile terminal according to the MAC code; II, the user clicks an advertisement link in the APP during the access to examine the advertisement details; III, the server reads the identification code of the mobile terminal for clicking the advertisement, establishes correlation with the advertisement and notifies an advertisement publisher; IV, the advertisement publisher publishes a commodity message to the user having browsed the corresponding advertisement through the APP. The MAC code of the mobile terminal is converted into the identification code of the mobile terminal, so that the identification of the mobile terminal is facilitated. Meanwhile, the server records the identification code of the mobile terminal of the advertisement link in the APP clicked by the user, establishes the correlation with the advertisement publisher, notifies the advertisement publisher and realizes that the advertisement publisher specifically publishes the community message to the client.

Description

A kind of method of carrying out network exact marketing on mobile terminals
Technical field
The present invention relates to application software of mobile terminal development field, particularly relate to a kind of method of carrying out network exact marketing on mobile terminals.
Background technology
Along with application software universal of mobile terminal and mobile terminal, increasing people uses mobile terminal to be found and issue the demand information of oneself by access software application now, ad distribution business also uses mobile terminal accessing application software, publishing commodity information, obtains the interested user of more multipair commodity.In the epoch of current various information big bang, how to pass through the issue to merchandise news, the person of needs needing these commodity is allowed to obtain product information, complete the popularization of commodity message more efficiently and effectively, complete the sale of commodity, therefore provide one can by mobile terminal accessing application software, make ad distribution business can to by access mobile terminal application software, and click the user of advertisement link above, publishing commodity information, realize ad distribution business carries out commodity news release targetedly object to user, this is the current technical issues that need to address
Summary of the invention
The present invention has designed and developed a kind of method of carrying out network exact marketing on mobile terminals.In the present invention, the MAC code of mobile terminal is converted to the identification code of this mobile terminal, be convenient to the identification to mobile terminal.Simultaneously, in the present invention, under server record, user clicks the identification code of the mobile terminal of the advertisement link in APP, foundation associates with this advertisement, and notice ad distribution business has user to click advertisement link, realizes ad distribution business to user's publishing commodity message targetedly.
Technical scheme provided by the invention is:
Carry out a method for network exact marketing on mobile terminals, comprising:
The APP that step one, user are mounted thereon by mobile terminal accessing, server detects the MAC code of this mobile terminal, generates the identification code of this mobile terminal according to this MAC code;
Step 2, in access process, user clicks advertisement link in APP, is checked advertisement details;
Step 3, server record click the identification code of this mobile terminal of this advertisement, and set up and associating between this advertisement, notice ad distribution business;
Step 4, ad distribution business are by the user publishing commodity message of this APP to browsed respective advertisement.
Preferably, described carries out in the method for network exact marketing on mobile terminals, and this identification code, by login mode or anonymous way access APP, is bound with by logging in the user ID used when being accessed by login mode by described user.
Preferably, described carries out in the method for network exact marketing on mobile terminals, and described commodity message is sent in the message control below APP, after click, shows in the form of a list.
Preferably, described carries out in the method for network exact marketing on mobile terminals, and described ad distribution business and APP master are two different main bodys.
Preferably, described carries out in the method for network exact marketing on mobile terminals, and described identification code is the numeric string comprising described MAC.
In the present invention, the MAC code of mobile terminal is converted to the identification code of this mobile terminal, be convenient to the identification to mobile terminal.Meanwhile, in the present invention, under server record, user clicks the identification code of the mobile terminal of the advertisement link in APP, and foundation associates with this advertisement, and notice ad distribution business, realizes ad distribution business to client's publishing commodity message targetedly.
Embodiment
The present invention is described in further detail below, can implement according to this with reference to instructions word to make those skilled in the art.
The invention provides a kind of method of carrying out network exact marketing on mobile terminals, comprise the following steps:
The APP that step one, user are mounted thereon by mobile terminal accessing, server detects the MAC code of this mobile terminal, the MAC code of each mobile terminal is unique, after server detects the MAC code of mobile terminal, by identifying that each MAC code can be distinguished different mobile terminals, in order to more convenient identifies the mobile terminal of access APP, generate the identification code of this mobile terminal according to this MAC code, the identification code of each mobile client is not identical;
Step 2, in access process, user can click interested advertisement link in APP, and exist under the state that network connects, the advertising message of advertisement link displays on webpage, and user checks advertisement details;
Step 3, user access APP, after clicking the advertisement link in APP, server carries out record automatically and clicks the identification code of this mobile terminal of this advertisement, because the identification code of each mobile terminal is unique, therefore clicked the identification code of mobile terminal of advertisement by record after, just can determine the mobile terminal clicking this advertisement, and set up and associating between this advertisement, notice ad distribution business, has informed that interested user clicks advertisement link;
Step 4, after ad distribution business is notified, because each mobile terminal has an identification code, and the identification code of each mobile terminal is unique, according to the identification code of the mobile terminal of the click advertisement of server record, ad distribution business is by the user publishing commodity message of this APP to browsed respective advertisement, and the user being convenient to click advertisement link carries out deep understanding to interested commodity.
Wherein, server obtains the MAC code of this mobile terminal by MAC plug-in unit.
The described method of carrying out network exact marketing on mobile terminals, described user is by login mode or anonymous way access APP, when being accessed by login mode, this identification code is bound with by logging in the user ID used, by the user of login mode access APP, stable user can be defined as, by the user of anonymous way access APP, general user can be defined as, be conducive to ad distribution business suitably to process the notice having user to click advertisement accepted, and can by login mode or anonymous way access APP, be conducive to expanding the number using APP.
The described method of carrying out network exact marketing on mobile terminals, described commodity message is sent in the message control below APP, after click, show in the form of a list, commodity message is sent in the message control below APP, be conducive to ad distribution business modifying to commodity message on the one hand, upgrade, increase, the process to merchandise news such as deletion, on the other hand, when user needs to understand merchandise news, after clicking the message space below APP, the interested merchandise news of user is just presented on the page in the form of a list, browser interface is more succinct, more targeted, and facilitate user to check.
The described method of carrying out network exact marketing on mobile terminals, described ad distribution business and APP master are two different main bodys, wherein said ad distribution business is the application person of APP, ad distribution business can be managed the merchandise news that it is issued by APP, and ad distribution business uses mobile terminal to use APP, the notice whether having user to click advertisement link can be checked at any time, issue the interested merchandise news of this user in time to the user clicking advertisement link; APP master is the development and Design guardian of APP.
The described method of carrying out network exact marketing on mobile terminals, described identification code is the numeric string comprising described MAC, identification code should have uniqueness, the MAC code of each mobile terminal is unique, different, when therefore designing identification code, be designed to the numeric string comprising described MAC, ensure that the identification code of each mobile terminal is unique like this.
Generate the identification code of this mobile terminal according to this MAC code, the identification code of each mobile client is not identical, and more convenient identifies the mobile terminal of access APP.User clicks interested advertisement link in APP, and under the state that there is network connection, the advertising message of advertisement link displays on webpage, is convenient to user's browse advertisements.
Server carries out record automatically and clicks the identification code of this mobile terminal of this advertisement, because the identification code of each mobile terminal is after the identification code of the mobile terminal of unique record click advertisement, the mobile terminal clicking this advertisement can be determined, and set up and associating between this advertisement, notice ad distribution business, has informed that interested user clicks advertisement link; After ad distribution business is notified, because each mobile terminal has an identification code, and the identification code of each mobile terminal is unique, according to the identification code of the mobile terminal of the click advertisement of server record, ad distribution business is by the user publishing commodity message of this APP to browsed respective advertisement, and the user being convenient to click advertisement link carries out deep understanding to interested commodity.
In the present invention, the MAC code of mobile terminal is converted to the identification code of this mobile terminal, be convenient to the identification to mobile terminal.Meanwhile, in the present invention, under server record, user clicks the identification code of the mobile terminal of the advertisement link in APP, and foundation associates with this advertisement, and notice ad distribution business, realizes ad distribution business to user's publishing commodity message targetedly.
Although embodiment of the present invention are open as above, but it is not restricted to listed in instructions and embodiment utilization, it can be applied to various applicable the field of the invention completely, for those skilled in the art, can easily realize other amendment, therefore do not deviating under the universal that claim and equivalency range limit, the present invention is not limited to specific details.

Claims (5)

1. carry out a method for network exact marketing on mobile terminals, it is characterized in that, comprise the following steps:
The APP that step one, user are mounted thereon by mobile terminal accessing, server detects the MAC code of this mobile terminal, generates the identification code of this mobile terminal according to this MAC code;
Step 2, in access process, user clicks advertisement link in APP, is checked advertisement details;
Step 3, server record click the identification code of this mobile terminal of this advertisement, and set up and associating between this advertisement, notice ad distribution business;
Step 4, ad distribution business are by the user publishing commodity message of this APP to browsed respective advertisement.
2. carry out the method for network exact marketing as claimed in claim 1 on mobile terminals, it is characterized in that, this identification code, by login mode or anonymous way access APP, is bound with by logging in the user ID used when being accessed by login mode by user.
3. carry out the method for network exact marketing as claimed in claim 1 on mobile terminals, it is characterized in that, described commodity message is sent in the message control below APP, after click, shows in the form of a list.
4. carry out the method for network exact marketing as claimed in claim 1 on mobile terminals, it is characterized in that, described ad distribution business and APP master are two different main bodys.
5. carry out the method for network exact marketing as claimed in claim 1 on mobile terminals, it is characterized in that, described identification code is the numeric string comprising described MAC.
CN201410645478.XA 2014-11-11 2014-11-11 Method for performing network precision marketing on mobile terminal Pending CN104331821A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410645478.XA CN104331821A (en) 2014-11-11 2014-11-11 Method for performing network precision marketing on mobile terminal

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201410645478.XA CN104331821A (en) 2014-11-11 2014-11-11 Method for performing network precision marketing on mobile terminal

Publications (1)

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CN104331821A true CN104331821A (en) 2015-02-04

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Cited By (5)

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CN105635117A (en) * 2015-12-22 2016-06-01 北京奇虎科技有限公司 Method and device for identifying user clicking link
CN106033579A (en) * 2015-03-16 2016-10-19 北京国双科技有限公司 Data processing method and apparatus thereof
CN107465718A (en) * 2017-06-20 2017-12-12 晶赞广告(上海)有限公司 Across the ID recognition methods of application and device, storage medium, terminal
CN107784526A (en) * 2017-12-04 2018-03-09 北京铭嘉实咨询有限公司 Precision Marketing Method based on user characteristics behavior
CN108665302A (en) * 2018-03-26 2018-10-16 北京奇艺世纪科技有限公司 A kind of advertising previews system and method

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CN103136685A (en) * 2011-11-25 2013-06-05 北京百分通联传媒技术有限公司 Method and system for directionally advertising user attribute based on mobile terminal
CN104077715A (en) * 2014-07-09 2014-10-01 李林 Advertisement implementation method based on mobile Internet

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CN101079710A (en) * 2006-12-15 2007-11-28 腾讯科技(深圳)有限公司 A network information push method and system
CN101784011A (en) * 2009-01-20 2010-07-21 上海亿动信息技术有限公司 Control device and method for releasing advertisements in mobile terminal according to triggering information
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CN104077715A (en) * 2014-07-09 2014-10-01 李林 Advertisement implementation method based on mobile Internet

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106033579A (en) * 2015-03-16 2016-10-19 北京国双科技有限公司 Data processing method and apparatus thereof
CN105635117A (en) * 2015-12-22 2016-06-01 北京奇虎科技有限公司 Method and device for identifying user clicking link
CN107465718A (en) * 2017-06-20 2017-12-12 晶赞广告(上海)有限公司 Across the ID recognition methods of application and device, storage medium, terminal
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CN107784526A (en) * 2017-12-04 2018-03-09 北京铭嘉实咨询有限公司 Precision Marketing Method based on user characteristics behavior
CN108665302A (en) * 2018-03-26 2018-10-16 北京奇艺世纪科技有限公司 A kind of advertising previews system and method
CN108665302B (en) * 2018-03-26 2021-12-28 北京奇艺世纪科技有限公司 Advertisement preview system and method

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Application publication date: 20150204